CN105765956A - Advertisement insertion method and system based on app - Google Patents
Advertisement insertion method and system based on app Download PDFInfo
- Publication number
- CN105765956A CN105765956A CN201680000316.8A CN201680000316A CN105765956A CN 105765956 A CN105765956 A CN 105765956A CN 201680000316 A CN201680000316 A CN 201680000316A CN 105765956 A CN105765956 A CN 105765956A
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- China
- Prior art keywords
- user
- advertisement
- app
- information
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Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04M—TELEPHONIC COMMUNICATION
- H04M1/00—Substation equipment, e.g. for use by subscribers
- H04M1/72—Mobile telephones; Cordless telephones, i.e. devices for establishing wireless links to base stations without route selection
- H04M1/724—User interfaces specially adapted for cordless or mobile telephones
- H04M1/72403—User interfaces specially adapted for cordless or mobile telephones with means for local support of applications that increase the functionality
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
Abstract
The invention discloses an advertisement insertion method and system based on an app. The method comprises the following steps of obtaining information which a user focuses on; detecting the networking state of the user; inserting an advertisement corresponding to the information which the user focuses on when the user is connected with the network through WIFI. The advertisement insertion method and system based on the app are advantaged in that advertisements can be delivered in a targeted manner.
Description
Technical field
The present invention relates to internet arena, particularly relate to a kind of advertisement insertion based on app and system.
Background technology
Along with smart mobile phone enters in daily life, app is also more and more applied in mobile phone, existing app general utility functions are more single, such as wechat, QQ carry out information interaction exchange, such as body-building app generally adds up workout data, existing app is large number of, is typically in opening on the page for the advertisement of app and shows, this kind of display is bad for the effect of advertisement promotion.
Summary of the invention
The application provides a kind of advertisement insertion based on app.It solves the shortcoming that the effect of technical scheme advertisement promotion of prior art is bad.
On the one hand, it is provided that a kind of advertisement insertion based on app, described method comprises the steps:
Obtain the concern information of user；
The networking state of detection user；
When user is networked by WIFI, insert this user and pay close attention to the advertisement that information is corresponding.
Optionally, described method also includes:
When user clicks advertisement, enter the connection that this advertisement is corresponding.
Optionally, described method also includes:
The time of counting user viewing advertisement.
Second aspect, it is provided that a kind of advertisement insertion systems based on app, described system includes:
Acquiring unit, for obtaining the concern information of user；
Detection unit, for detecting the networking state of user；
Insert unit, for when user is networked by WIFI, inserting this user and pay close attention to the advertisement that information is corresponding.
Optionally, described system also includes:
Enter unit, for when user clicks advertisement, entering the connection that this advertisement is corresponding.
Optionally, described system also includes:
Statistic unit, watches the time of advertisement for counting user.
Technical scheme provided by the invention obtains the concern information of user, the networking state of detection user, when user is networked by WIFI, inserts this user and pays close attention to the advertisement that information is corresponding, so its advantage with advertisement Particular Extension.
Accompanying drawing explanation
In order to be illustrated more clearly that the technical scheme of the embodiment of the present invention, below the accompanying drawing used required during embodiment is described is briefly described, apparently, accompanying drawing in the following describes is some embodiments of the present invention, for those of ordinary skill in the art, under the premise not paying creative work, it is also possible to obtain other accompanying drawing according to these accompanying drawings.
The flow chart of a kind of advertisement insertion based on app that Fig. 1 provides for the present invention the first better embodiment；
The structure chart of a kind of advertisement insertion systems based on app that Fig. 2 provides for the present invention the second better embodiment.
Detailed description of the invention
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is clearly and completely described, it is clear that described embodiment is a part of embodiment of the present invention, rather than whole embodiments.Based on the embodiment in the present invention, the every other embodiment that those of ordinary skill in the art obtain under not making creative work premise, broadly fall into the scope of protection of the invention.
Refer to Fig. 1, Fig. 1 is a kind of advertisement insertion based on app that the present invention the first better embodiment proposes, and the method is as it is shown in figure 1, comprise the steps:
Step S101, obtain user concern information；
Step S102, detection user networking state；
Step S103, when user is networked by WIFI, insert this user and pay close attention to the advertisement that information is corresponding.
Technical scheme provided by the invention obtains the concern information of user, the networking state of detection user, when user is networked by WIFI, inserts this user and pays close attention to the advertisement that information is corresponding, so its advantage with advertisement Particular Extension.
Optionally, said method can also include after step s 103:
When user clicks advertisement, enter the connection that this advertisement is corresponding.
Optionally, said method can also include after step s 103:
The time of counting user viewing advertisement.
Refer to Fig. 2, Fig. 2 is a kind of advertisement insertion systems based on app that the present invention the second better embodiment proposes, and this system includes:
Acquiring unit 201, for obtaining the concern information of user；
Detection unit 202, for detecting the networking state of user；
Insert unit 203, for when user is networked by WIFI, inserting this user and pay close attention to the advertisement that information is corresponding.
Technical scheme provided by the invention obtains the concern information of user, the networking state of detection user, when user is networked by WIFI, inserts this user and pays close attention to the advertisement that information is corresponding, so its advantage with advertisement Particular Extension.
Optionally, said system can also include:
Enter unit 204, for when user clicks advertisement, entering the connection that this advertisement is corresponding.
Optionally, said system can also include:
Statistic unit 205, watches the time of advertisement for counting user.
It should be noted that, for each embodiment of the method aforesaid, in order to be briefly described, therefore it is all expressed as a series of combination of actions, but those skilled in the art should know, the present invention is not by the restriction of described sequence of movement, because according to the present invention, certain some step can adopt other orders or carry out simultaneously.Secondly, those skilled in the art also should know, embodiment described in this description belongs to preferred embodiment, necessary to involved action and the module not necessarily present invention.
In the above-described embodiments, the description of each embodiment is all emphasized particularly on different fields, the part being not described in certain embodiment, it is possible to referring to the associated description of other embodiments.
One of ordinary skill in the art will appreciate that all or part of step in the various methods of above-described embodiment is to complete by the statistical procedure hardware that carrys out instruction relevant, this program can be stored in a computer-readable recording medium, storage medium may include that flash disk, read only memory are (English: Read-OnlyMemory, be called for short: ROM), random access device (English: RandomAccessMemory, RAM), disk or CD etc. be called for short:.
The content download method above embodiment of the present invention provided and relevant device, system are described in detail, principles of the invention and embodiment are set forth by specific case used herein, and the explanation of above example is only intended to help to understand method and the core concept thereof of the present invention；Simultaneously for one of ordinary skill in the art, according to the thought of the present invention, all will change in specific embodiments and applications, in sum, this specification content should not be construed as limitation of the present invention.
Claims (6)
1. the advertisement insertion based on app, it is characterised in that described method comprises the steps:
Obtain the concern information of user；
The networking state of detection user；
When user is networked by WIFI, insert this user and pay close attention to the advertisement that information is corresponding.
2. method according to claim 1, it is characterised in that described method also includes:
When user clicks advertisement, enter the connection that this advertisement is corresponding.
3. method according to claim 1, it is characterised in that described method also includes:
The time of counting user viewing advertisement.
4. the advertisement insertion systems based on app, it is characterised in that described system includes:
Acquiring unit, for obtaining the concern information of user；
Detection unit, for detecting the networking state of user；
Insert unit, for when user is networked by WIFI, inserting this user and pay close attention to the advertisement that information is corresponding.
5. system according to claim 4, it is characterised in that described system also includes:
Enter unit, for when user clicks advertisement, entering the connection that this advertisement is corresponding.
6. system according to claim 4, it is characterised in that described system also includes:
Statistic unit, watches the time of advertisement for counting user.
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| PCT/CN2016/071422 WO2017124317A1 (en) | 2016-01-20 | 2016-01-20 | App-based advertisement insertion method and system |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN105765956A true CN105765956A (en) | 2016-07-13 |
Family
ID=56322368
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201680000316.8A Pending CN105765956A (en) | 2016-01-20 | 2016-01-20 | Advertisement insertion method and system based on app |
Country Status (2)
| Country | Link |
|---|---|
| CN (1) | CN105765956A (en) |
| WO (1) | WO2017124317A1 (en) |
Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102572737A (en) * | 2012-01-07 | 2012-07-11 | 辜进荣 | Cellphone advertisement interaction system |
| CN102831537A (en) * | 2012-07-09 | 2012-12-19 | 北京十分科技有限公司 | Method and device for obtaining network advertisement information |
| CN103578011A (en) * | 2012-07-31 | 2014-02-12 | 哇棒(北京)国际传媒有限公司 | System and method for releasing advertisement on smart phone |
| CN104036404A (en) * | 2013-03-06 | 2014-09-10 | 承玉琴 | Interactive advertising method and equipment |
| CN104077715A (en) * | 2014-07-09 | 2014-10-01 | 李林 | Advertisement implementation method based on mobile Internet |
Family Cites Families (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103268561A (en) * | 2013-04-24 | 2013-08-28 | 北京捷讯华泰科技有限公司 | Keyword voice advertisement playing method based on intelligent information terminal |
-
2016
- 2016-01-20 CN CN201680000316.8A patent/CN105765956A/en active Pending
- 2016-01-20 WO PCT/CN2016/071422 patent/WO2017124317A1/en active Application Filing
Patent Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102572737A (en) * | 2012-01-07 | 2012-07-11 | 辜进荣 | Cellphone advertisement interaction system |
| CN102831537A (en) * | 2012-07-09 | 2012-12-19 | 北京十分科技有限公司 | Method and device for obtaining network advertisement information |
| CN103578011A (en) * | 2012-07-31 | 2014-02-12 | 哇棒(北京)国际传媒有限公司 | System and method for releasing advertisement on smart phone |
| CN104036404A (en) * | 2013-03-06 | 2014-09-10 | 承玉琴 | Interactive advertising method and equipment |
| CN104077715A (en) * | 2014-07-09 | 2014-10-01 | 李林 | Advertisement implementation method based on mobile Internet |
Also Published As
| Publication number | Publication date |
|---|---|
| WO2017124317A1 (en) | 2017-07-27 |
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| PB01 | Publication | ||
| C10 | Entry into substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| RJ01 | Rejection of invention patent application after publication | ||
| RJ01 | Rejection of invention patent application after publication |
Application publication date: 20160713 |