CN110796486A - Access control advertisement pushing method and pushing device - Google Patents

Abstract

The invention discloses an access control advertisement pushing method and a pushing device. Wherein, the method comprises the following steps: identifying the identity information of a passer; and displaying the feedback state of the currently played advertisement according to the recognition result of the passer. The invention solves the technical problem that the advertising display mode of the access control is difficult to attract the attention of the passers in the related technology.

Description

Access control advertisement pushing method and pushing device

Technical Field

The invention relates to the field of entrance guard, in particular to an entrance guard advertisement pushing method and device.

Background

The installation position of the entrance guard identification device is usually the position where people frequently enter and exit, the flow of people is large and stable, and the particularity of the installation position of the entrance guard enables the entrance guard to become an optimal carrier for advertisement pushing. In the related technology, the advertisement is continuously displayed by adopting a mode of circularly playing the advertisement for a long time, so that people can watch the advertisement when passing by, and the purpose of pushing is achieved. However, in the prior art, in the passing process, the attention of people to advertisements is not enough, and the access control recognition device can display the current face video during face recognition, so that the push display of the advertisements is interrupted, the attention of people is dispersed, and the interest and the attention of people cannot be attracted.

In view of the above problems, no effective solution has been proposed.

Disclosure of Invention

The embodiment of the invention provides an entrance guard advertisement pushing method and device, which at least solve the technical problem that the attention of passers is difficult to be attracted by the advertisement display mode of an entrance guard in the related technology.

According to an aspect of the embodiments of the present invention, there is provided an access advertisement push method, including: identifying the identity information of a passer; and displaying the feedback state of the currently played advertisement according to the identification result of the passer.

Optionally, before displaying the feedback state of the currently played advertisement according to the recognition result of the expert, the method further includes: acquiring the associated information of the personnel corresponding to the identity information; acquiring advertisement information according to the associated information; and displaying the current pushing interface of the advertisement corresponding to the advertisement information.

Optionally, displaying the feedback state of the currently played advertisement according to the recognition result of the expert includes: verifying the passer-by according to the identity information; under the condition that the verification is passed, displaying the currently displayed advertisement or the push interface as a first feedback state; and/or displaying the currently displayed advertisement or the push interface as a second feedback state under the condition that the verification is not passed.

Optionally, the feedback state includes at least one of: the system comprises an identification degree enhancement interface, a dynamic feedback interface, a human-computer interaction interface and a feedback animation.

Optionally, in the case that the feedback state is the recognition enhancing interface, the displaying the feedback state of the currently played advertisement includes: and displaying the advertisement or the pushing interface as the identification degree enhancement interface, wherein the identification degree of the content of the identification degree enhancement interface is higher than that of the content of the pushing interface.

Optionally, in a case that the feedback status is the dynamic feedback interface, displaying the feedback status of the currently played advertisement includes: and displaying the dynamic picture corresponding to the content of the advertisement or the push interface as the content of a dynamic feedback interface.

Optionally, when the feedback state is the human-computer interaction interface, displaying the feedback state of the currently played advertisement includes: and displaying the advertisement or the pushing interface as a first interface of the human-computer interaction interface, wherein the first interface is a corresponding interface for performing interaction operation on the advertisement or the pushing interface.

Optionally, when the feedback state is the human-computer interaction interface, displaying the feedback state of the currently played advertisement includes: displaying the advertisement or the pushing interface as a second interface of the human-computer interaction interface, wherein the second interface is used for providing an interface for interactive operation; and responding to the interactive operation on the second interface, and displaying the second interface as a third interface, wherein the third interface is an interface corresponding to the interactive operation on the second interface.

Optionally, after displaying the feedback state of the currently played advertisement according to the recognition result of the expert, the method further includes: acquiring an interaction result of the passer and a feedback state; and when the interaction result meets the set condition, prompting the entrance guard identification result.

Optionally, the association information includes at least one of the following: personal information, asset information, and family information.

Optionally, the obtaining advertisement information according to the association information includes: determining the type of the advertisement according to the associated information; and randomly selecting advertisement information from a corresponding advertisement database according to the types of the advertisements, wherein the number of the advertisement databases is multiple, and the advertisement information corresponding to the types of the advertisements and the advertisements corresponding to the advertisement information are stored in the corresponding advertisement databases.

Optionally, the obtaining the associated information related to the identity information includes: sending a data request to one or more information sources related to the passer-by according to the determined passer-by; and receiving one or more pieces of association information sent by a plurality of information sources in response to the data request.

According to another aspect of the embodiments of the present invention, there is also provided an access advertisement push device, including: the identification module is used for identifying the identity information of the passer; and the display module is used for displaying the feedback state of the currently played advertisement according to the identification result of the identification module to the passer.

Optionally, the method further includes: the first acquisition module is used for acquiring the associated information of the personnel corresponding to the identity information; the second acquisition module is used for acquiring advertisement information according to the associated information; the display module is further used for displaying a current pushing interface of the advertisement corresponding to the advertisement information.

According to another aspect of the embodiments of the present invention, there is also provided a storage medium including a stored program, wherein when the program runs, a device on which the storage medium is located is controlled to execute the above method.

According to another aspect of the embodiments of the present invention, there is also provided a processor configured to execute a program, where the program executes the method described above.

In the embodiment of the invention, the identity information for identifying the passer is adopted; according to the identification result of the expert, the feedback state of the advertisement displayed currently is displayed, the identity information of the expert is identified, and the feedback state of the advertisement is displayed according to the identification result of the identity information, so that the aim of effectively feeding back the entrance guard identification result by the advertisement is fulfilled, the advertisement content is highlighted, the interestingness is increased, the technical effect of improving the advertisement propagation degree is achieved, and the technical problem that the attention of the expert is difficult to be attracted by the advertisement display mode of the entrance guard in the related technology is solved.

Drawings

The accompanying drawings, which are included to provide a further understanding of the invention and are incorporated in and constitute a part of this application, illustrate embodiment(s) of the invention and together with the description serve to explain the invention without limiting the invention. In the drawings:

fig. 1 is a flowchart of an access advertisement push method according to an embodiment of the present invention;

fig. 2 is a schematic diagram of an access control advertisement push device according to an embodiment of the present invention.

Detailed Description

In order to make the technical solutions of the present invention better understood, the technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.

It should be noted that the terms "first," "second," and the like in the description and claims of the present invention and in the drawings described above are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the invention described herein are capable of operation in sequences other than those illustrated or described herein. Furthermore, the terms "comprises," "comprising," and "having," and any variations thereof, are intended to cover a non-exclusive inclusion, such that a process, method, system, article, or apparatus that comprises a list of steps or elements is not necessarily limited to those steps or elements expressly listed, but may include other steps or elements not expressly listed or inherent to such process, method, article, or apparatus.

In accordance with an embodiment of the present invention, there is provided a method embodiment of an access control advertisement delivery method, it should be noted that the steps illustrated in the flowchart of the accompanying drawings may be performed in a computer system such as a set of computer executable instructions, and that although a logical order is illustrated in the flowchart, in some cases the steps illustrated or described may be performed in an order different than that described herein.

Fig. 1 is a flowchart of an access advertisement push method according to an embodiment of the present invention, as shown in fig. 1, the method includes the following steps:

step S102, identifying the identity information of a passer;

and step S104, displaying the feedback state of the advertisement played currently according to the identification result of the passer.

The identity information is information for identifying who the passer is, and includes the name, identification card number, sex and the like of the passer.

Through the steps, the identity information for identifying the passers is adopted; according to the identification result of the passerby, the feedback state of the current playing advertisement is displayed, and the feedback state achieves the purpose that the advertisement effectively feeds back the entrance guard identification result, so that the advertisement content is highlighted, the interestingness is increased, the technical effect of the advertisement propagation degree is improved, and the technical problem that the attention of passers-by is difficult to be attracted by the advertisement display mode of the entrance guard in the related technology is solved.

The method for pushing the entrance guard advertisements can be realized by an advertisement pushing device, the advertisement pushing device can be an entrance guard identification device, the entrance guard identification device utilizes a display module carried by the entrance guard identification device to push the advertisements, the display module can be a display screen, and the advertisement pushing device can also be an entrance guard identification device with a plurality of display screens; the advertisement push equipment can also be other equipment with a display screen and an entrance guard function, such as a door with an entrance guard function and a display screen; the advertisement screen can also be an external advertisement display screen, and the advertisement push device is a system comprising an external display screen and other equipment with an access control function, for example, a system comprising a camera with a face recognition function and an access control function and a display screen or an advertisement screen on an advertisement door. The access control identification device and other equipment with the access control function, such as a door or a camera, comprise an identification module for identifying the identity information of the passers and verifying the identity of the passers.

The display screen is connected with the entrance guard identification device, the door or the entrance guard control module of the camera, and receives a control instruction of the entrance guard control module to perform corresponding operation. For example, after someone enters the identification range of the entrance guard, the identification module of the entrance guard identification device, the identification module of the door or the identification module of the camera verify the identity of the passerby, the verification is passed, the entrance guard control module of the entrance guard identification device or the camera sends an instruction to the display screen, the feedback state of the advertisement displayed currently by the entrance guard is displayed, and the door or the gate is opened.

It should be noted that each advertisement may include two states, a push interface in a normal state and a feedback interface or a feedback animation in a feedback state, where the push interface is a push interface that the person enters an identification range, but the advertisement push device displays the push interface when there is no identification of identity information, and after the identity of the person is verified, the advertisement push device responds to the identity verification of the person, and jumps to the feedback interface, or after the first frame of the animation displayed by the advertisement push device from the beginning is successfully identified, the animation is played. The method and the device can effectively improve the attraction of the advertisement pushing device to personnel by feeding back the authentication of the user, and effectively attract the personnel to pay attention to the advertisement pushed by the advertisement pushing device, thereby improving the pushing effect of the advertisement.

The identity information of the access control identification device, the door or the camera identifies the personnel entering the identification range through the identification module. The method comprises the steps that when a person enters the identification range of the entrance guard identification device, the door or the camera, the identification module of the entrance guard identification device, the door or the camera is opened, the identity of the person is verified, and when the identity of the person passes the verification, the entrance guard identification device, the door or the camera sends an opening instruction to the electric control lock or the gate so that the person passes the door or the gate. In this embodiment, the identity information of the person may be further used to determine the advertisement pushed by the advertisement pushing device, so that the person is more interested in the advertisement pushed by the advertisement pushing device, thereby providing the advertisement pushing efficiency.

Before displaying the feedback state of the currently displayed advertisement according to the recognition result of the expert, the method further comprises the following steps: acquiring the associated information of personnel corresponding to the identity information; acquiring advertisement information according to the associated information; and displaying the current pushing interface of the advertisement corresponding to the advertisement information.

The advertisement information can be an identification of the advertisement in the cloud database, so that the corresponding advertisement is obtained according to the advertisement information, and the advertisement is pushed by the advertisement pushing device. It should be noted that each advertisement may include two states, a push interface in a normal state and a feedback state interface or a feedback animation in a feedback state, where the push interface is a state where the person enters an identification range, but the identification information is not successfully identified, the advertisement push device displays the push interface, and after the person performs the authentication, responds to the result of the authentication of the person, for example, the advertisement push device displays a first frame of the animation that starts to be displayed as the push interface, and displays the animation as the feedback state after the identification is successful. Therefore, the successful authentication of the user is fed back, the attraction of the advertisement pushing device to personnel can be effectively improved, the personnel are effectively attracted to pay attention to the advertisement pushed by the advertisement pushing device, and the advertisement pushing effect is improved.

The feedback state may be information that the advertisement is combined with information that the expert passes through the verification channel, and the advertisement is subjected to page and/or state change, so as to be fed back to the expert. For example, refrigerator advertisements are played, before verification, the advertisements are pushed interfaces, the entrance guard identification device can perform verification through face identification, if verification is successful, a refrigerator door on the advertisement interface is opened, and if verification is failed, the whole refrigerator on the advertisement interface shakes for a few times; when a person approaches, a milk powder advertisement is displayed on the screen, the entrance guard identification device can carry out verification through face identification, if the verification is successful, the milk cows on the advertisement page are called, if the verification is failed, the milk cows on the advertisement page look up, and then the person eats grass; the E-commerce platform promotes the advertisement, the red packet rain or the coupon can be issued after the verification is successful, the personnel can obtain the corresponding amount or receive the coupon by clicking the red packet, the code can be scanned for receiving, and if the verification is failed, the verification is failed.

The above-mentioned associated information of the person corresponding to the obtained identity information may be asset information of the person, for example, whether the person has a car, whether the person has a room, whether the person has a garage, or the like. Therefore, the personnel can be pushed with advertisements according to the asset condition of the personnel, for example, the personnel can push advertisements of related automobiles, second-hand vehicles and the like without vehicles; the personnel have the vehicle and can push the information related to the maintenance and repair of the vehicle. The related information may also be family information of the person, for example, the person is single, the person is married or not, the person is born with one, the person is two old, and the like. Therefore, the advertisement push is carried out on the personnel according to the family information of the personnel, for example, the personnel can push the advertisement of the relative website by one person, the personnel has children, the children are at the school age, and the advertisement of a kindergarten can be pushed. The associated information may also be industry information, such as doctors, teachers, lawyers, and the like. And carrying out advertisement pushing on the personnel according to the industry information. The related information can also be personal body information, and the advertisement push is carried out on the personnel according to the body information. For example, a fat body can push weight-losing advertisements, fitness advertisements, and the like.

Adopting identity information for identifying passers; acquiring the associated information of personnel corresponding to the identity information; acquiring advertisement information according to the associated information; according to the advertisement information, the method displays the current pushing interface of the advertisement corresponding to the advertisement information, obtains the associated information of the personnel by identifying the identity information of the personnel, achieves the purposes of more accurately pushing the advertisement and improving the attention of the personnel to the advertisement through the associated information, thereby realizing the purpose of improving the attraction of the advertisement to the personnel and forming the technical effect of feedback to the personnel in time, and further solving the technical problem that the attention of the personnel is difficult to be attracted due to the advertisement display mode of the access control in the related technology.

According to the advertisement information, before displaying the feedback state of the currently played advertisement, the method comprises the following steps: and displaying the current pushing interface of the advertisement corresponding to the advertisement information. The method comprises the steps that a current pushing interface of an advertisement corresponding to advertisement information is displayed firstly, and after a person is confirmed to enter the identification range of the entrance guard identification device, the entrance guard control module controls the advertisement pushing device to display the pushing interface displayed currently by the entrance guard as a feedback state according to the identification result of the identification module.

The advertisement information can be directly obtained according to the identity information, and the advertisement information can also be obtained according to the associated information of the identity information. That is, the advertisement may be determined according to the identity information and delivered to the pedestrian who successfully identifies, or determined according to the associated information of the identity information and delivered to the associated information of the communication staff. The effect of advertisement putting can be improved to a certain extent.

Optionally, according to the recognition result of the pedestrian, displaying the feedback state of the currently played advertisement includes: verifying the passer-by according to the identity information; and under the condition that the verification is passed, displaying the currently displayed advertisement or the push interface as a first feedback state. And/or displaying the currently displayed advertisement or the push interface as a second feedback state under the condition that the verification is not passed. Different feedback states are set according to the recognition result of the entrance guard on the passers-by, and no feedback state can exist when the verification fails, namely, the currently displayed advertisement or the push interface is kept, and a second feedback state can also be displayed, wherein the second feedback state is different from the first feedback state.

For example, refrigerator advertisements are played, before verification, the advertisements are pushed interfaces, the access control recognition device can perform verification through face recognition, if the verification is successful, a refrigerator door is opened (a first feedback state), and if the verification is failed, the whole refrigerator shakes for several times (a second feedback state); when a person approaches, a milk powder advertisement is displayed on the screen, the entrance guard identification device can carry out verification through face identification, if the verification is successful, the milk cow on the advertisement page is called (a first feedback state), if the verification is failed, the milk cow on the advertisement page looks up, and then the milk cow grazes (a second feedback state); the E-commerce platform promotes the advertisement, the red packet rain or the coupon can be issued after the verification is successful, the corresponding money amount or the coupon can be obtained by clicking the red packet by personnel, the code can be scanned for obtaining the coupon (a first feedback state), and if the verification fails, the verification fails (a second feedback state) is displayed.

The feedback state may be a feedback state of the currently played advertisement, and the specific feedback state of the advertisement may be determined according to a preset feedback action. Specifically, the feedback state at least includes one of the following: an identification degree enhancement interface, a dynamic feedback interface, a man-machine interaction interface and a feedback animation.

The feedback state may be an identification enhancing interface of the push interface, that is, the push interface changes to an interface with a higher identification, for example, the push interface is a logo of an e-commerce platform, and the feedback state may be motion of the logo, video attached with audio, and the like. The dynamic feedback interface may be dynamic feedback of preset content in a push interface of a currently displayed advertisement, for example, the push interface is a closed refrigerator, the refrigerator is preset content, and a feedback state of the refrigerator may be a gradually opened refrigerator.

The human-computer interaction interface may include a first interface, where the first interface is used for performing interaction operation on the advertisement or the push interface, and the corresponding interface, that is, the first interface, directly displays an interaction result between a passer and the push interface. For example, the pushing interface is a bag, and the feedback interface is an interface for a passer to carry the bag. The human-computer interaction interface may also include a second interface and a third interface, where the second interface is used to provide an interface for interactive operation, the third interface is used to perform interactive operation on the second interface, and the corresponding interface may be, for example, the feedback state may be red-covered rain, the second interface may be red-covered rain, and the third interface may be used to select a red package in a certain red-covered rain for the user, and display the amount of the red package and related usage conditions.

The feedback animation may be a corresponding animation in a push interface of the currently displayed advertisement, and if the push interface is a first frame of the animation, the animation is played after the identification is successful, that is, the feedback animation. The recognition enhancing interface and the dynamic feedback interface are used for feeding back the animation to call the attention of people to the advertisement from the visual angle and can also increase voice; the passers-by can interact with the feedback state, and after the interaction is finished, the door is opened. If the identification degree enhancing interface is used, the identification degree enhancing point can be clicked or read by using a text or voice prompt, and the opening of the back door is finished. And the dynamic feedback interface can click or read the dynamic feedback point by using a text or voice prompt to finish the opening of the back door. The human-computer interaction interface can realize verification through interaction, and the door is opened after the interaction is successful. And feeding back animation playing to finish clicking to close the door and open the door.

In addition, when the feedback state is a logic extension interface of the push interface, the displaying of the feedback state of the currently played advertisement includes: determining whether the display process of the push interface is in a preset picture or not; and displaying the feedback state under the condition that the display process of the push interface is in a preset picture. For example, the dynamic refrigerator advertisement can be divided into two parts, one part is a push interface, and the other part is a feedback interface, if the dynamic refrigerator advertisement has a model approaching the refrigerator and then opens the refrigerator, the model approaching the refrigerator can be the push interface, and the opening of the refrigerator can be the feedback interface. After the passerby enters the recognition range of the entrance guard recognition device, the pushing interface is played, the pushing interface can be played once, namely after the model approaches the refrigerator, the picture stops, the recognition result of the passerby is waited, and after the recognition is successful, the feedback picture is played, namely the refrigerator is opened. The process of the model approaching the refrigerator may be the display process, the preset picture may be a picture stopped after the model approaches the refrigerator, the feedback state is a logic extension interface of a push interface, and the feedback state needs to be logically connected with the push interface under the condition that the feedback state is the logic extension interface of the push interface, for example, when the refrigerator is in a closed state, a person opening the refrigerator approaches the refrigerator, and then the feedback state of the refrigerator opening can be entered. That is, when the display process of the push interface is completed, the feedback state is displayed. The continuity of the pushing interface and the feedback state is guaranteed. The display progress of the push interface can be short.

Optionally, in the case that the feedback state is the recognition enhancing interface, the displaying of the feedback state of the currently played advertisement includes: and displaying the pushing interface as an identification degree enhanced interface after the identity information of the response personnel is successfully verified, wherein the identification degree of the content of the identification degree enhanced interface is higher than that of the content of the pushing interface. In addition, after the identification degree enhancing interface is pushed, a reminding device arranged on the entrance guard identification device can be controlled to be started so as to remind personnel of successful door opening verification or opening and please, namely, when a feedback state is displayed, audio can be played.

And under the condition that the feedback state is the identification degree enhancement interface of the push interface, directly responding to the successful authentication of the identity information of the personnel, and jumping from the push interface to the feedback state. The recognition degree of the content of the feedback state is higher than that of the content of the push interface, so that the recognition degree of the feedback state as the push interface is enhanced, and the attention of people is attracted. It should be noted that, when the feedback state is displayed, the feedback state can be combined with prompt settings on the door control recognition device, such as an indicator light and a loudspeaker, to perform response light and music prompt, so as to further improve the recognition degree of the feedback state.

Optionally, in the case that the feedback state is a dynamic feedback interface, the displaying the feedback state of the currently played advertisement includes: and responding to the successful verification of the identity information of the personnel, and displaying the dynamic picture corresponding to the content of the push interface as the content of the dynamic feedback interface.

The dynamic feedback interface can be used for verifying the access control recognition device through face recognition, and if the verification is successful, the currently displayed refrigerator door is opened to the refrigerator door in the advertisement; for example, when a person approaches, the screen displays a milk powder advertisement, the entrance guard identification device can carry out verification through face identification, and if the verification is successful, the milk cow on the advertisement page is called.

Optionally, in the case that the feedback state is a human-computer interaction interface, the displaying the feedback state of the currently played advertisement includes: and displaying the pushing interface as a first interface of a human-computer interaction interface in response to the successful verification of the identity information of the personnel, wherein the first interface is a corresponding interface for performing interaction operation on the advertisement or the pushing interface. Namely, the first interface directly displays the interaction result of the passer and the pushing interface. For example, the pushing interface is a bag, and the feedback interface is an interface for a passer to carry the bag.

Optionally, in the case that the feedback state is a human-computer interaction interface, the displaying the feedback state of the currently played advertisement includes: responding to the successful verification of the identity information of the personnel, and displaying the pushing interface as a second interface of the human-computer interaction interface, wherein the second interface is used for providing an interface for interactive operation; and responding to the interactive operation on the second interface, and displaying the second interface as a third interface, wherein the third interface is the corresponding interface of the interactive operation on the second interface.

The human-computer interaction interface comprises a second interface and a third interface, wherein the second interface is used for providing interaction operation choices for a user, such as animations of red-covered rain, gold-breaking egg, drawing lots and the like. After the user interaction (e.g., clicking, touching, sliding) follows the rules of the second interface, a third interface is displayed, for example, the user draws a lot, randomly selects a lot, displays the content of the lot, and also displays the usage conditions, sponsors, and the like. The third interface may be a plurality of interfaces, i.e. the third interface also comprises options for interactive operations, after which the next interface may be displayed.

Optionally, to further enhance the attention of the vehicle to the advertisement, after displaying the feedback state of the advertisement currently played by the door access according to the recognition result of the door access to the vehicle, the method further includes: acquiring an interaction result of the passer and a feedback state; and when the interaction result meets the set condition, prompting the entrance guard identification result.

The feedback state may include an identification enhancement interface, a dynamic feedback interface, a human-computer interaction interface, a feedback animation, and the like.

Optionally, the feedback state is an identification degree enhanced interface, the identification degree enhanced interface can be an interface after the currently played advertisement is prompted by adding characters and pictures, the passer-by interacts with the advertisement according to the prompts of the characters and the pictures, for example, the advertisement of a cosmetic manufacturer, the passer-by can read, click, slide or see the name of a manufacturer or a brand name through the prompt of the characters, the passer-by reads, clicks, slides or sees the name of the manufacturer to interact with the advertisement, the access control equipment verifies the interaction behavior of the passer-by to obtain an interaction result, and when the interaction result meets the set condition, the access control identification result is prompted, if a prompt door is opened, the user should go on the access control. The set conditions of the interaction result can be set according to requirements, the conditions are met if clicking action is completed, for example, the names of manufacturers or brands are clearly read, the names are converted into characters through voice, and the conditions are met after software verification is carried out. If the attention degree of the communication personnel to the increase of the advertisement is only required, the setting conditions of the interaction result can be designed to be wider; if the setting condition of the interaction result is strictly set, the secondary verification function can be achieved, the safety of the entrance guard is improved, if the setting condition of the interaction result is that a manufacturer or a brand name is read, and voiceprint recognition is added during verification, the safety of the entrance guard can be improved.

Optionally, the identification degree enhancing interface may further enhance the identification degree of any content of the advertisement, and the access control device may prompt the expert to interact with the identification degree-enhanced content or interact with the identification degree-unenhanced content through voice or text. The entrance guard equipment verifies the interactive behavior of the passers-by, acquires an interactive result, and prompts an entrance guard identification result when the interactive result meets the set condition.

Optionally, the feedback state is a dynamic feedback interface, the dynamic feedback interface can be dynamic feedback of preset content in a push interface of the currently displayed advertisement, the passerby can complete interaction with the feedback state by watching the dynamic feedback, the access control equipment verifies interaction behavior of the passerby, if eyeball tracking is performed, an interaction result is obtained, and when the interaction result meets a set condition, an access control identification result is prompted. For example, the push interface is a closed refrigerator, the refrigerator is preset content, and the feedback state of the refrigerator may be a refrigerator whose refrigerator door is gradually opened. Can acquire through eyeball tracking the interactive result of passerby and feedback state, after passerby watched this action, can regard as the interactive result to satisfy the settlement condition, the entrance guard sends the sound suggestion entrance guard discernment result of "dripping". The entrance guard device prompts the entrance guard recognition result through various prompting methods such as voice prompt, screen prompt and the like, and is not limited herein.

Optionally, the feedback state is a human-computer interaction interface, and the human-computer interaction interface may include a plurality of interaction interfaces for performing interaction and information exchange between the access control recognition device and the passer-by. The access control method comprises the steps that a passer interacts with a human-computer interaction interface, the access control equipment verifies the interaction behavior of the passer to obtain an interaction result, and when the interaction result meets set conditions, an access control identification result is prompted. The interaction behavior of the access control device to the passerby can be realized through technologies such as a touch technology, gesture recognition, somatosensory recognition and face recognition, and is not particularly limited herein. For example, for the access control equipment comprising a large-size display screen, the push interface is a fashion advertisement, the feedback state can be a man-machine interaction interface for selecting clothes by clicking or gesture grabbing and the like, the passer selects the clothes to be tried on by clicking or gesture grabbing, the display screen displays the result of the passer trying on the clothes, namely the interaction result, the access control equipment acquires the interaction result of the passer and the feedback state, and when the interaction result meets the set condition, if the clothes are tried on successfully, the access control equipment prompts an access control identification result.

Optionally, when the feedback state is a feedback animation, the feedback animation may be a corresponding animation in a push interface of the currently displayed advertisement, for example, if the push interface is a first frame of the animation, the animation is played after the identification is successful, that is, the feedback animation. The passerby watches the dynamic animation and can accomplish the interdynamic with feedback state, and entrance guard's equipment is verified passerby's interactive action, if track through the eyeball, acquires interactive result when the interactive result satisfies the settlement condition, suggestion entrance guard discernment result.

After the passing person passes the entrance guard identification verification, displaying the feedback state of the advertisement currently played by the entrance guard, and then interacting the passing person with the feedback state to obtain the interaction result of the passing person and the feedback state; and when the interaction result meets the set condition, prompting the entrance guard identification result. The scheme can further improve the attention of the operator to the advertisement and enhance the advertisement putting effect.

The specific advertisement push interface and feedback status can be designed by the advertisement designer, and is not limited herein.

Optionally, the association information includes at least one of the following: personal information, asset information, and family information.

The personal information, besides the identity information, includes height, marital status, native place, mobile phone number, authority information, academic information, and other personal information. The asset information may include, property information, vehicle information, parking space information, real property information, consumption information, and the like. The family information may include child information, child school/work information, child personal information, parent physical condition information, parent personal information, and the like.

Optionally, the obtaining of the advertisement information according to the association information includes: determining the type of the advertisement according to the associated information; and randomly selecting advertisement information from a corresponding advertisement database according to the types of the advertisements, wherein the number of the advertisement databases is multiple, and the advertisement information corresponding to the types of the advertisements and the advertisements corresponding to the advertisement information are stored in the corresponding advertisement databases.

By the method, the type of the advertisement can be quickly determined according to the associated information, and the advertisement is obtained. The advertisement database may be based on a big data system, storing information of a large number of advertisements in a plurality of advertisement databases. The advertisement information and the corresponding advertisement content are stored in the advertisement database. The advertisements include a plurality of categories, and different categories of advertisements are stored in different advertisement databases.

The related information corresponds to the type of the advertisement, and the type of the advertisement is mainly related to the source of the information, for example, the information sent by the school is mainly school information, and can correspond to school students advertisement, and can include advertisement information which can distinguish the source, such as kindergarten, primary school, middle school, and the like. For example, the information sent by the bank can be financial information and corresponding financial product advertisements. The advertisements may be classified according to information source.

The advertisement category can be divided according to advertisement objects, such as commodity advertisement, enterprise advertisement, service advertisement, concept advertisement and the like. The commodity advertisement includes advertisements of commodities in various industries, advertisements in which a commodity is advertised as a commodity to increase the sales of the commodity, advertisements of living goods such as toothbrush and toothpaste, and advertisements of commodities required by clothing and eating houses. The enterprise advertisement may be an advertisement for promoting an enterprise to improve the popularity of the enterprise, for example, a school student advertisement, a school propaganda advertisement, a hospital recruitment advertisement, and the like. The service advertisement may be an advertisement for advertising a service, such as a home service advertisement, a moving service advertisement, a car rental service advertisement, and the like. Concept advertisements may be used to propagate a concept, such as a commonweal advertisement. The different kinds of advertisements may be stored in different advertisement databases.

Optionally, the obtaining of the associated information related to the identity information includes: sending data requests to a plurality of information sources related to the pedestrian according to the determined pedestrian; and receiving a plurality of associated information sent by a plurality of information source response data requests.

When the associated information of the passing personnel is collected, the associated information of the personnel needing to be obtained is determined according to a predetermined personnel list passing through the entrance guard, and the associated information is obtained in real time, so that the resource occupation is large, and the instability is large. Therefore, by adopting a pre-acquisition mode, after the list of people that the access control needs to pass is determined, the associated information of each person is acquired according to the list, and the acquired associated information is stored in the database. Because the sources of the related information are wide, the data request needs to be broadcast to a plurality of information sources of the related information, and after the information sources receive the data request, the data request is responded, and the related information of the personnel requested by the data request is sent back.

It should be noted that this embodiment also provides an alternative implementation, which is described in detail below.

The entrance guard safety management system is a modern safety management system, integrates microcomputer automatic identification technology and modern safety management measures, and relates to a plurality of new technologies such as electronics, machinery, optics, computer technology, communication technology, biotechnology and the like. The method is an effective measure for realizing safety precaution management at the entrance and exit of important departments. The method is suitable for various essential departments, such as banks, hotels, machine rooms, military stores, key rooms, offices, intelligent districts, factories and the like, and provides data support for big data analysis and utilization based on universality of use of the method. Data push based on entrance guard among the prior art is mainly advertisement push and property bulletin push at present, and data do not classify, and people's received information is more and be mingled with the advertisement, is ignored by the people easily.

This embodiment provides an entrance guard recognition device, and this entrance guard recognition device's display screen is used for showing or broadcast the advertisement, and when passerby was close to the advertisement screen, entrance guard recognition device discerned verification, and the advertisement content gives corresponding feedback to instruct the discernment to succeed. In the process of identification and verification, the advertisement content is fed back, so that the advertisement content is naturally highlighted, the interestingness is increased, and the advertisement is pushed and spread beneficially.

The entrance guard identification device display screen of this embodiment is used for showing or broadcast the advertisement, and when passerby was close to the advertisement screen, entrance guard identification device included identification module for discerning verification to personnel's identity, the advertisement content gave corresponding advertisement content's feedback state, in order to instruct the recognition result.

For example, when a passer approaches, the screen displays a refrigerator advertisement, or the refrigerator advertisement is played (before verification, the advertisement is switched to a display page), the access control identification device can carry out verification through face identification, and if the verification is successful, the refrigerator door is opened; for example, when a person approaches, a milk powder advertisement is displayed on the screen, the entrance guard identification device can carry out verification through face identification, and if the verification is successful, the milk cow on the advertisement page is called; for example, the advertisement of a skatecat or a promotion is used for verifying that the passer can successfully put down the red-pack rain or the coupon, and the passer can obtain the corresponding money amount or get the coupon by clicking the red pack and can scan the code to get the coupon. People who leads to during face identification generally is to the screen, to opening the door through cell-phone APP, the card of punching the card mode of opening the door, the fingerprint mode of opening the door etc. entrance guard's recognition device display screen can also give the suggestion through bright lamp or scintillation or with the form of horse race lamp around the display screen, and suggestion people see the screen to the probability that the reinforcing expert of expert looked at the screen advertisement.

The advertisement content of the embodiment is varied, each advertisement can be designed with one or more feedback actions, the feedback state can also comprise audio, the audio can be xxx makeup welcome you go home, and the like, and the advertisement designer can consider the interaction effect with people during design.

The embodiment also provides an access control recognition device, wherein the access control recognition device is used for access control and advertisement playing, and is also used for matching associated information related to a passer according to the identity information of the passer; the system is used for storing identity information, association information and advertisement information, wherein the identity information at least comprises one of the following: the system comprises a mobile phone number, associated house information, access control authority information and personnel identification information or corresponding relations (such as family information) corresponding to other personnel in a house; this entrance guard recognition device is derived from different advertisement storehouses to different passers-by's advertising information, and the advertisement can divide the storehouse according to the personnel's information that stores, considers basic information such as sex, age, academic calendar to be equipped with a plurality of advertisement storehouses, if this personnel is the house of living oneself, can be to the advertisement of a plurality of advertisement storehouses of the personnel's information in this personnel's propelling movement corresponding house during the advertisement propelling movement, if this personnel's family has child, can push advertisements such as children's playground, with accurate propelling movement advertisement. Identity information, associated information, advertisement information and other information can also be stored in the cloud server.

The embodiment realizes the interaction between entrance guard identification and the advertisement, and attracts attention to the advertisement. The advertisements are accurately pushed through advertisement classification.

The embodiment also provides an optional information pushing system and an optional information pushing method, so that when a passer passes through the access control recognition device, the access control recognition device automatically plays notification announcement information most relevant to the passer and can send information to a mobile phone of the passer. The information pushing system not only pushes related information to the passer, but also pushes information related to family members or current situations of the passer.

The entrance guard identification device is used for grouping information and grouping the information according to information sources. For example, for a community, information uploaded by property or a living committee is classified into first-level announcement information, and information is issued to all persons who have access rights. Information sent by schools is divided into second-level announcement information, the information processing module extracts keywords in the second-level announcement information, wherein the keywords comprise start dates, end dates, information which can distinguish sources of kindergarten, small schools, middle schools and the like, the announcement information corresponding to the identity information is screened out, and when the access control identification device identifies the passers-by corresponding to the personnel identification information, the second-level announcement information is sent to the passers-by.

Taking a kindergarten information acquisition notice as an example, after the kindergarten uploads the information acquisition notice to the information pushing system (the uploading of the information acquisition notice can be uniformly responsible for property and can also be realized through a mobile terminal), the information acquisition start time and the information acquisition end time are extracted, the information source is extracted to be a certain kindergarten, the information processing module screens out the personnel identification information from the information storage module, the family members of the personnel identification information comprise the personnel of the children with the proper age, and when the access control identification device identifies the passing personnel corresponding to the personnel identification information, the kindergarten information acquisition notice is sent to the passing personnel. The sending time of the notification can be 1 week before the information acquisition starting time, and the notification can be sent 2 days before the information acquisition starting time, and can also be sent 2 days before the deadline. The reminding function can be set by a user to remind or not.

Taking the announcement information issued by company information as an example, after the list of the participants is issued to the entrance guard identification device, when the personnel comes, the related personnel is reminded of meeting; and a reservation code can be set for the visitor to open the door, and when the visitor arrives, a reminding message is automatically sent to the creator of the visitor.

The embodiment also provides an APP, wherein the APP is used for receiving the push information and managing the push information.

In the embodiment, the identity information of the traffic personnel is identified through the access control identification device, and the message or the prompt is sent to the corresponding traffic personnel to prevent the relevant personnel from missing important information. This embodiment not only relies on individual appearance characteristic to carry out the information propelling movement, but utilizes the personnel big data of entrance guard to carry out the information propelling movement, and the accuracy is higher, and has combined family's data, and the information propelling movement scope is wider, makes things convenient for resident family or personnel to check and receives important information.

Fig. 2 is a schematic diagram of an access control advertisement delivery apparatus according to an embodiment of the present invention, as shown in fig. 2, according to another aspect of the embodiment of the present invention, there is also provided an access control advertisement delivery apparatus, including an identification module 22 for identifying identity information of a passer; and the display module 24 is used for displaying the feedback state of the currently displayed advertisement according to the identification result of the identification module to the passer.

In an optional embodiment, the access control advertisement pushing device is an access control identification device, the access control identification device identifies a module, and the identification module is used for identifying the identity of a passer-by, and specifically may be one or more of a face identification module, a fingerprint identification module, an access control card identification module, and an iris identification module, and may also be a bluetooth receiving module used for identifying door opening modes such as a mobile phone APP, MAC, and the like; the display screen of the entrance guard identification device is a display module which is used for displaying or playing advertisements. When a person approaches the entrance guard identification device, the entrance guard identification device carries out identification verification, and if the verification is successful, the advertisement content gives corresponding feedback to indicate the successful identification. In the process of identification and verification, the advertisement content is fed back, so that the advertisement content is naturally highlighted, the interestingness is increased, and the advertisement is pushed and spread beneficially.

For example, when a person approaches the door, a refrigerator advertisement is displayed on the screen, or the refrigerator advertisement is played (before verification, the advertisement is switched to a display page), the door control recognition device can perform verification through face recognition, and if the verification is successful, the refrigerator door is opened; for example, when a person approaches, a milk powder advertisement is displayed on the screen, the entrance guard identification device can carry out verification through face identification, and if the verification is successful, the milk cow on the advertisement page is called; for example, a skatecat or a promotion advertisement, the red-envelope rain or the coupon can be released after the verification is successful, and the person can obtain the corresponding amount or receive the coupon by clicking the red envelope and can scan the code for receiving. People generally look to the screen during face identification, to opening the door through cell-phone APP, the card of punching the card is opened the door, the fingerprint mode of opening the door etc. entrance guard's recognition device display screen can also give the suggestion through bright lamp or scintillation or with the form of horse race lamp all around the display screen, and suggestion people see the screen to the probability that reinforcing people seen screen advertisement.

In another optional embodiment, the access control advertisement pushing device is a system comprising an advertisement door and a camera, wherein the camera has a face recognition function and is used for recognizing the identity of a passer; the display screen of the advertisement door is a display module and is used for displaying or playing advertisements. When people get close to the advertising door, the camera carries out identification verification, and if the verification is successful, the advertising content gives corresponding feedback to indicate the successful identification. The camera can control the opening and closing of the advertising door in the embodiment, namely the camera is provided with an access control module for controlling the opening and closing of the door according to the identification result of the identification module. Optionally, the access control module may also be configured on the advertisement door; or set up alone, when setting up alone, entrance guard's advertisement pusher contains advertisement door, camera, entrance guard control module. In the process of identification and verification, the advertisement content is fed back, so that the advertisement content is naturally highlighted, the interestingness is increased, and the advertisement is pushed and spread beneficially.

In another optional embodiment, the entrance guard advertisement pushing device is a door with a display screen and an entrance guard identification function.

The advertisement content of the embodiment is varied, each advertisement can be designed with one or more feedback actions, the feedback actions can also include audio, the audio can be xxx makeup welcome you go home, and the like, and the advertisement designer can consider the interaction effect with people during design.

In this embodiment, entrance guard's advertisement pusher still includes:

the first acquisition module is used for acquiring the associated information of the personnel corresponding to the identity information; the second acquisition module is used for acquiring the advertisement information according to the associated information; the display module is further used for displaying a current pushing interface of the advertisement corresponding to the advertisement information.

The apparatus is described in detail below.

Through the device, the identity information of the passer is identified by the identification module 22; the display module 24 is right according to the identification module the passerby's identification result, the mode of the feedback state of the advertisement that shows at present, through discerning personnel's identity information, according to the identification result to this identity information, the feedback state of the advertisement shows, the purpose that the advertisement carries out effective feedback to the entrance guard identification result has been reached, thereby realized outstanding advertisement content, increase the interest, improve the technical effect of advertisement propagation degree, and then solved in the correlation technique, the advertisement display mode of entrance guard, be difficult to arouse the technical problem of passerby's attention.

According to another aspect of the embodiments of the present invention, there is also provided a storage medium including a stored program, wherein when the program runs, a device in which the storage medium is located is controlled to execute the method of any one of the above.

According to another aspect of the embodiments of the present invention, there is also provided a processor, configured to execute a program, where the program executes to perform the method of any one of the above.

The above-mentioned serial numbers of the embodiments of the present invention are merely for description and do not represent the merits of the embodiments.

In the above embodiments of the present invention, the descriptions of the respective embodiments have respective emphasis, and for parts that are not described in detail in a certain embodiment, reference may be made to related descriptions of other embodiments.

In the embodiments provided in the present application, it should be understood that the disclosed technology can be implemented in other ways. The above-described embodiments of the apparatus are merely illustrative, and for example, a division of a unit may be a division of a logic function, and an actual implementation may have another division, for example, a plurality of units or components may be combined or may be integrated into another system, or some features may be omitted, or may not be executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, units or modules, and may be in an electrical or other form.

The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.

In addition, functional units in the embodiments of the present invention may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit can be realized in a form of hardware, and can also be realized in a form of a software functional unit.

The integrated unit, if implemented in the form of a software functional unit and sold or used as a stand-alone product, may be stored in a computer readable storage medium. Based on such understanding, the technical solution of the present invention may be embodied in the form of a software product, which is stored in a storage medium and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method according to the embodiments of the present invention. And the aforementioned storage medium includes: a U-disk, a Read-only Memory (ROM), a Random Access Memory (RAM), a removable hard disk, a magnetic or optical disk, and other various media capable of storing program codes.

The foregoing is only a preferred embodiment of the present invention, and it should be noted that it is obvious to those skilled in the art that various modifications and improvements can be made without departing from the principle of the present invention, and these modifications and improvements should also be considered as the protection scope of the present invention.

Claims (16)

1. An access control advertisement pushing method is characterized by comprising the following steps:

identifying the identity information of a passer;

and displaying the feedback state of the currently played advertisement according to the identification result of the passer.

2. The method of claim 1, wherein before displaying the feedback status of the currently played advertisement according to the recognition result of the expert, further comprising:

acquiring the associated information of the personnel corresponding to the identity information;

acquiring advertisement information according to the associated information;

and displaying the current pushing interface of the advertisement corresponding to the advertisement information.

3. The method of claim 1 or 2, wherein displaying the feedback status of the currently played advertisement according to the recognition result of the passer comprises:

verifying the passer-by according to the identity information;

under the condition that the verification is passed, displaying the currently displayed advertisement or the push interface as a first feedback state;

and/or displaying the currently displayed advertisement or the push interface as a second feedback state under the condition that the verification is not passed.

4. The method according to claim 1 or 2, wherein the feedback state comprises at least one of: the system comprises an identification degree enhancement interface, a dynamic feedback interface, a human-computer interaction interface and a feedback animation.

5. The method of claim 4, wherein in the case that the feedback status is the recognition-enhanced interface, displaying the feedback status of the currently played advertisement comprises:

and displaying the advertisement or the pushing interface as the identification degree enhancement interface, wherein the identification degree of the content of the identification degree enhancement interface is higher than that of the content of the pushing interface.

6. The method of claim 4, wherein in the case that the feedback status is the dynamic feedback interface, displaying the feedback status of the currently played advertisement comprises:

and displaying the dynamic picture corresponding to the content of the advertisement or the push interface as the content of a dynamic feedback interface.

7. The method of claim 4, wherein in the case that the feedback status is the human-machine interaction interface, displaying the feedback status of the currently played advertisement comprises: and displaying the advertisement or the pushing interface as a first interface of the human-computer interaction interface, wherein the first interface is a corresponding interface for performing interaction operation on the advertisement or the pushing interface.

8. The method of claim 4, wherein in the case that the feedback status is the human-machine interaction interface, displaying the feedback status of the currently played advertisement comprises:

displaying the advertisement or the pushing interface as a second interface of the human-computer interaction interface, wherein the second interface is used for providing an interface for interactive operation;

and responding to the interactive operation on the second interface, and displaying the second interface as a third interface, wherein the third interface is an interface corresponding to the interactive operation on the second interface.

9. The method of claim 1, further comprising, after displaying a feedback status of the currently played advertisement according to the recognition result of the expert,:

acquiring an interaction result of the passer and a feedback state;

and when the interaction result meets the set condition, prompting the entrance guard identification result.

10. The method of claim 2, wherein the association information comprises at least one of:

personal information, asset information, and family information.

11. The method of claim 10, wherein obtaining advertisement information according to the association information comprises:

determining the type of the advertisement according to the associated information;

and randomly selecting advertisement information from a corresponding advertisement database according to the types of the advertisements, wherein the number of the advertisement databases is multiple, and the advertisement information corresponding to the types of the advertisements and the advertisements corresponding to the advertisement information are stored in the corresponding advertisement databases.

12. The method of claim 11, wherein obtaining the association information related to the identity information comprises:

sending a data request to one or more information sources related to the passer-by according to the determined passer-by;

and receiving one or more pieces of association information sent by a plurality of information sources in response to the data request.

13. An access control advertisement push device, comprising:

the identification module is used for identifying the identity information of the passer;

and the display module is used for displaying the feedback state of the currently played advertisement according to the identification result of the identification module to the passer.

14. The door access advertisement delivery device of claim 13, further comprising:

the first acquisition module is used for acquiring the associated information of the personnel corresponding to the identity information;

the second acquisition module is used for acquiring advertisement information according to the associated information;

the display module is further used for displaying a current pushing interface of the advertisement corresponding to the advertisement information.

15. A storage medium, comprising a stored program, wherein the program, when executed, controls an apparatus in which the storage medium is located to perform the method of any one of claims 1 to 12.

16. A processor, characterized in that the processor is configured to run a program, wherein the program when running performs the method of any of claims 1 to 12.

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