CN109391834A

CN109391834A - A kind of play handling method, device, equipment and storage medium

Info

Publication number: CN109391834A
Application number: CN201710656522.0A
Authority: CN
Inventors: 陶佳杰; 张瑞平; 刘思敏; 汪良平
Original assignee: Alibaba Group Holding Ltd
Current assignee: Alibaba Group Holding Ltd
Priority date: 2017-08-03
Filing date: 2017-08-03
Publication date: 2019-02-26
Anticipated expiration: 2037-08-03
Also published as: CN109391834B

Abstract

The embodiment of the present application provides a kind of play handling method, device, equipment and storage medium, in order to execute operation during normal play.The method includes: to obtain prompt information according to the corresponding trigger point of the video data during playing video data；Show the prompt information；It receives the corresponding response operation of the prompt information and changes the display of setting content after the response operates and meets setting condition.Terminal device can execute operation in the case where not influencing video data normal play.

Description

A kind of play handling method, device, equipment and storage medium

Technical field

This application involves field of computer technology, set more particularly to a kind of play handling method and device, a kind of terminal Standby, a kind of server, a kind of storage medium and a kind of operating system.

Background technique

With the development of terminal technology, TV is also more and more intelligent, and user can be executed required using smart television Various operations, such as see video, play game, browsing webpage.

The full frame viewing video of smart television can be used in user, but believes during watching video if there is prompt Breath then needs to exit the broadcasting of video to check information, or obtain the information using other equipment, such as passes through mobile phone barcode scanning It checks, still, these operations often will affect the normal play of video, such as needs to exit and check that information or user exist It after checking information in the other equipment such as mobile phone, to retreat and replay due to missing broadcasting content, in short, existing TV is handed over Mutual mode will affect the normal play of video.

Summary of the invention

The technical problem to be solved in the embodiments of the present application is that a kind of play handling method is provided, in order in normal play Operation is executed in the process.

Correspondingly, the embodiment of the present application also provides a kind of playback process device, a kind of television equipment, a kind of server-side with And a kind of operating system, to guarantee the implementation and application of the above method.

To solve the above-mentioned problems, the embodiment of the present application discloses a kind of play handling method, comprising: is playing video counts During, prompt information is obtained according to the corresponding trigger point of the video data；Show the prompt information；Described in reception The corresponding response operation of prompt information changes the display of setting content after the response operates and meets setting condition.

The embodiment of the present application discloses a kind of play handling method, comprising: trigger point is arranged for video data in advance；Institute It states in video data playing process, sends the corresponding prompt information in trigger point；Judge the corresponding response operation of the prompt information Whether satisfaction imposes a condition；After the response operates and meets setting condition, change the display of setting content.

The embodiment of the present application discloses a kind of playback process device, comprising: interaction cue module, for playing video counts During, prompt information is obtained according to the corresponding trigger point of the video data；Playing module, for showing the prompt Information；Operation module operates in the response for receiving the corresponding response operation of the prompt information and meets setting condition Afterwards, change the display of setting content.

The embodiment of the present application discloses a kind of playback process device, comprising: setup module, for being set in advance for video data Set trigger point；Prompting processing, in the video data playing process, sending the corresponding prompt information in trigger point； Result treatment module, for judging whether the corresponding response operation of the prompt information meets setting condition；It is grasped in the response Make after meeting setting condition, changes the display of setting content.

The embodiment of the present application discloses a kind of terminal device, comprising: one or more processors；It is instructed with being stored thereon with One or more machine readable medias, when by one or more of processors execute when so that the terminal device execute Method as described in one or more in the embodiment of the present application.

The embodiment of the present application discloses one or more machine readable medias, is stored thereon with instruction, when by one or more When a processor executes, so that terminal device executes the method as described in one or more in the embodiment of the present application.

The embodiment of the present application discloses a kind of server, comprising: one or more processors；Be stored thereon with instruction One or more machine readable medias, when being executed by one or more of processors, so that the server is executed such as this Apply for method described in one or more in embodiment.

The embodiment of the present application discloses one or more machine readable medias, is stored thereon with instruction, when by one or more When a processor executes, so that server executes the method as described in one or more in the embodiment of the present application.

The embodiment of the present application discloses a kind of operating system for television terminal, comprising: display unit plays video counts According to；Display reminding information；And after response operates and meets setting condition, change the display of setting content；Communication unit, During playing video data, prompt information is obtained according to the corresponding trigger point of the video data；And it is mentioned described in reception Show the corresponding response operation of information.

Compared with prior art, the embodiment of the present application includes the following advantages:

In the embodiment of the present application, can be after reaching the trigger point of video data, it is corresponding that server can provide trigger point Prompt information, to prompt executable operation, thus the display reminding information in terminal device, terminal device can prompt information pair The response operation answered, and the display for changing setting content after satisfaction imposes a condition is operated in the response, therefore terminal device energy It is enough that operation is executed in the case where not influencing video data normal play, that is, operate not the normal play for influencing video.

Detailed description of the invention

Figure 1A is a kind of exemplary schematic diagram of interface display of the embodiment of the present application；

Figure 1B is the exemplary schematic diagram of another interface display of the embodiment of the present application；

Fig. 2 is a kind of step flow chart of play handling method embodiment server-side of the application；

Fig. 3 is a kind of step flow chart of play handling method embodiment terminal side of the application；

Fig. 4 is the step flow chart of another play handling method embodiment terminal side of the application；

Fig. 5 is the exemplary schematic diagram of another interface display of the embodiment of the present application；

Fig. 6 is a kind of step flow chart of the setting method embodiment of trigger point of the application；

Fig. 7 is the step flow chart of another play handling method server-side embodiment of the application；

Fig. 8 is a kind of structural block diagram of playback process Installation practice of the application；

Fig. 9 is a kind of structural block diagram of playback process device alternative embodiment of the application；

Figure 10 is the structural block diagram of another playback process Installation practice of the application；

Figure 11 is the structural block diagram of another playback process device alternative embodiment of the application；

Figure 12 is the hardware structural diagram for the equipment that one embodiment of the application provides；

Figure 13 is the hardware structural diagram for the equipment that another embodiment of the application provides；

Figure 14 is the operating system schematic diagram that one embodiment of the application provides.

Specific embodiment

In order to make the above objects, features, and advantages of the present application more apparent, with reference to the accompanying drawing and it is specific real Applying mode, the present application will be further described in detail.

In the embodiment of the present application, terminal device refers to the terminal device with multimedia function, these equipment can be supported The function of audio, video, data etc..In the present embodiment the terminal device may include (intelligence) television set, it is mobile terminal, a People's computer etc., wherein mobile terminal such as mobile phone, tablet computer energy, wearable device etc..The embodiment of the present application can be applied to respectively Kind operating system such as Android, iOS, YunOS, TVOS etc..

User can use the full frame viewing video data of television equipment, and television equipment can be believed in this process with display reminding It ceases and is interacted with user.Such as display reminding information during playing video data, if prompt information is " to press M key Go advertisement ", as shown in Figure 1A, after user issues instruction by M key, interactive model can be entered, for example, by using shown in Figure 1B Playing video data is continued in intermediate first area in interface, and in prompt informations such as the modes of second area display interaction, it uses Family can issue response operation using remote control equipment according to prompt information.Server can determine whether response operation meets setting item Part, and after the response operates and meets setting condition, change the display of setting content in the terminal, such as cancel setting content Display, reduce the display window etc. of setting content, consequently facilitating the content seeing and do not want to see that is wanted in user's selection, such as eliminate wide Announcement, the display window for reducing promotion message etc..Such as the objects such as the advertisement, the star that play in video data are grabbed by screenshotss, The advertisement in video can be changed after server analysis.To which the operation of user does not influence the normal play of video data.

Therefore, trigger point can be arranged in the embodiment of the present application in video data in advance, which is the section of triggering interaction Point can trigger the starting of the equipment such as television equipment by trigger point and interact with user.Therefore feature can be determined in video data Then image data where object corresponds to video frame according to the image data and determines time point, and setting touching at the time point Hair point.One video data can have one or more trigger points, these trigger points can be according to identical or different feature object Setting, therefore a video data can support one or many interactions.The feature object is the display specified in video data Object, including text, image etc., such as certain section of text, lines, star, advertisement etc..

The terminal devices such as television equipment can request video data, then can play the video data, play video In data procedures, played in full screen mode shown in figure 1A can be used, mode play mode shown in Figure 1B can also be used, and can Prompt information is obtained according to the corresponding trigger point of the video data, to show the prompt information, such as in target interface Show the video data and prompt information.Then it can receive the corresponding response operation of prompt information, wherein some response operations It can receive under various play mode, such as be operated by the response of screenshot, and some response operations are needed in non-played in full screen It is accessed under mode, such as prompt information of answer etc..In one example, terminal device can be regarded using played in full screen mode playback Frequency display reminding information during, such as the display reminding information after detecting trigger point, hence into executing interaction Non- played in full screen mode, such as mode play mode.

In one alternative embodiment of the application, after the play time of video data reaches trigger point, it can trigger and generate the touching The corresponding request of data of hair point can be added since the corresponding response operation in different trigger points may be different in request of data Then the information such as the corresponding trigger parameter in the trigger point send request of data to server-side.Server-side is receiving request of data Afterwards, it can determine corresponding prompt information according to the trigger point, prompt information feature object corresponding to trigger point is related, this is mentioned Show response operation of the information for executing needed for prompting executable operation, such as prompt information that can prompt, such as screenshot, answer. Response is operated corresponding operation information and is sent to the terminal devices such as television equipment by server-side, then can obtain the operation knot of response Fruit.Terminal device can also continue to show video data and other prompt informations in target interface during being somebody's turn to do, for example, by using figure Any second area display reminding information in interface shown in 1B.

According to the prompt information, user can be issued by remote control equipment and be indicated, it is corresponding that terminal device can receive prompt information Response operation, then the feedback server response operates, such as passes through and send interactive information feedback server etc..Server-side can Judge whether response operation meets preset condition, for example, in identification screenshot data whether target object in need, reply message It is whether accurate etc..After the response operates and meets setting condition, change the display of setting content, such as be truncated to advertisement figure The advertisement in video can be changed as after.Then terminal device, the terminal device then corresponding display for changing setting content are notified.Its In, after display reminding information, user can also obtain more detailed information by the triggering instruction that remote control equipment issues, such as prompt Can answer, then by trigger instruction can obtain corresponding topic information.Wherein, terminal device can be performed in video display process Primary or multiple interactions, therefore can receive and indicate at least once, the corresponding executable response operation of each instruction.Server can also In conjunction with the analysis for one or many response operations as a result, changing the display of setting content.

Wherein, remote control equipment is the various equipment with terminal functions such as remotely-controlled television sets, for example, mobile phone etc. Mobile terminal is for another example the equipment such as remote controler, and remote control equipment can pass through one or more modes such as infrared, bluetooth, WIFI and electricity It is communicated depending on terminal.Wherein, the switching, the instruction of response operation etc. of played in full screen mode and non-played in full screen mode can pass through finger Determine key realization, assignment key can be on remote controler one fixed key, click the i.e. capable of emitting user's instruction of the key, pass through the user Indicate the switching of the different play mode of realization.

In the embodiment of the present application, non-played in full screen mode other than display reminding information, may also display it in second area His prompt information.Such as the information such as star, plot, user comment, peripheral product.These prompt informations and currently playing video Data are related, such as can determine that the video data corresponds to all or part of video frame, such as intercept video frame, and for another example determining needs The play time etc. to be intercepted obtains the association so as to inquire various affiliated partners relevant to the video, video frame The corresponding information relevant to the characteristic information of the video data of object, such as the information of the introduction page of star in video frame, The information of the commodity page of the same money clothes of star, video correspond to the information of the story introduction page, user to video in video frame The evaluation information page information etc..

As shown in Figure 1B, video data can be located at screen centre position and show, then in surrounding, that is, A-H of the video Second area shows recommendation information and prompt information.Wherein, the second area that information is shown in video surrounding can be with application The information of type is also possible to the information of different application type, wherein every kind of information can be regarded as a pass of video data Join object, each affiliated partner corresponds to an application type, at least one affiliated partner at least two affiliated partner Corresponding application type is different from the application type of currently playing video data.Wherein, the application type of video data is more matchmakers Body application class, and recommend corresponding application type may include: multimedia application class, web application class (such as browser application, when Thing news application etc.), service application class (such as shopping application, booking application), game application class.Such as the displaying of affiliated partner Interface A is the introduction of celebrities information that the video frame identifies；Displaying interface B, C of affiliated partner are other electricity that the star performs The information of shadow；The displaying interface D of affiliated partner is prompt information；The displaying interface G of affiliated partner is the TV that the star performs Acute information；Affiliated partner show interface E be the video data evaluation information, as video data be TV play or film, It then include TV play or the data such as the scoring of film and user's film review；The displaying interface F of affiliated partner is same in star play The commodity page info on the video display periphery of money or the video.

To which user can watch video on one side, interacted on one side, and can check various passes relevant to the video The information for joining object, improves the viewing interest of user, and can satisfy the various viewing demands of user.In addition to according to prompt letter Breath executes outside interaction, and user can also show in the detailed recommendation of the affiliated partner behind the displaying interface for clicking affiliated partner Hold, the evaluation information of each user can be displayed next in video by such as clicking evaluation information, can also be jumped to evaluating network page and be looked into See evaluation, for another example user clicks the information for other films that the star performs, and can jump to and play the film.

Based on above-mentioned scene, the interaction step based on video data is discussed in detail.

Referring to Fig. 2, a kind of step flow chart of play handling method embodiment server-side of the application is shown, specifically may be used To include the following steps:

Step 202, trigger point is set for video data in advance.

Step 204, in the video data playing process, the corresponding prompt information in trigger point is sent.

Step 206, judge whether the corresponding response operation of the prompt information meets setting condition.

If so, executing step 210；If it is not, terminating the process.

Step 208, after the response operates and meets setting condition, change the display of setting content.

Server can predefine out the image data in video data where feature object, then according to the image data Corresponding video frame determines time point, and trigger point is arranged at the time point.Wherein, this feature object can be original in video data The content having, such as star, implantable advertisement in video pictures etc. can also add in video data wide for the later period The objects such as announcement, text, the embodiment of the present application are not construed as limiting this.Then playing video data is needed in equipment such as television terminals When, video data is sent to corresponding television terminal, television terminal sends request of data according to trigger point in playing process, Server can receive the request of data.Then trigger parameter is obtained from request of data, the trigger parameter is corresponding with feature object, So as to obtaining the corresponding prompt information of this feature object, it then will be prompted to information and be sent to the television terminal etc. of terminal side to set It is standby.Television terminal receives corresponding response operation according to the prompt information.Server judges whether response operation meets setting item Part, such as judge in truncated picture with the presence or absence of required object etc..To change after the response operates and meets setting condition Become the display of setting content, such as setting content is the object being inserted into video data in the later period, then it can be to delete that it, which shifts gears, Except the content of insertion；Setting content is original contents in video data, then it, which shifts gears, to block operation to break mosaic etc.. Then terminal device can be fed back to, to change the display of setting content on the terminal device, i.e. the response of user operates not shadow Ring the broadcasting of terminal video.

Referring to Fig. 3, a kind of step flow chart of play handling method embodiment terminal side of the application is shown, specifically may be used To include the following steps:

Step 302, during playing video data, prompt letter is obtained according to the corresponding trigger point of the video data Breath.

Step 304, the prompt information is shown.

Step 306, the corresponding response operation of the prompt information is received, after the response operates and meets setting condition, Change the display of setting content.

The equipment such as the television terminal of terminal side can send playing request to server-side to obtain required video data, and broadcast The video data is put, there is trigger point in the video data, trigger point can trigger the starting of interaction, therefore in playing video data In the process, after the play time of video data reaches trigger point, the corresponding trigger parameter in the trigger point can be obtained, then foundation should Trigger parameter generates request of data, sends the request of data to server-side, to request interaction content to server-side.Server foundation The request of data can obtain prompt information, and after receiving prompt information, terminal can show the prompt information, pass through prompt information The operation and the prompt informations such as reward can be obtained that prompt user can be performed.Then terminal is receiving the corresponding sound of prompt information After should operating, server-side is corresponding to can determine whether response operation meets setting condition, such as judges whether deposit in truncated picture In required object etc., then change the display of setting content, such as stops sending setting content to terminal device, for another example change video The display etc. of setting content in data.To some target objects in changeable video, such as the display of advertisement.

To sum up, can be after reaching the trigger point of video data, server can provide the corresponding prompt information in trigger point, to mention Show executable operation, thus the display reminding information in terminal device, terminal device can the corresponding response operation of prompt information, And change the display of setting content after the response operation meets and imposes a condition, therefore terminal device can not influence video Operation, and the display by operating changeable setting content are executed in the case where data normal play, improve viewing interest.

In the embodiment of the present application, remote control equipment is can be used in user and television terminal executes various responses and operates, wherein foundation The difference of action type can execute different response operations, and response operation comprises at least one of the following: screenshotss instruction operation obtains Fetching shows operation, selection instruction operation.The picture of current screen broadcasting can be intercepted by screenshotss instruction operation, such as interception is entirely The image data of screen for another example intercepts the image data etc. of video playing in interface.User can be obtained by obtaining instruction operation This is entered information as reply message to reply the interaction content of prompt described in prompt information by the information of input.Pass through selection Instruction operation can select corresponding information as uploading after reply message from the prompt information shown in interface.

The interaction of the embodiment of the present application can be applied under various scenes, by taking advertisement interacts as an example.It can be to the advertiser of appearance Brand product placement is marked, and mark mode can be cut to issue instruction by the key of remote control equipment according to the instruction Figure, after having the advertising image in determining truncated picture data, confirmation flag success, then user completes a certain number of marks After note, the rewards such as the advertisement changed in video can be got.For another example, brand main for the relevant advertisements occurred in video data Related question-and-answer problem setting is carried out, user can upload reply message by remote control equipment, reward can be got after answer is correct.For another example, During playing video data, question-and-answer problem related to the main brand progress of relevant advertisements gone out in the video data and choosing are set , the picture etc. that for example advertiser's brand occurs in selection video, user is issued by remote control equipment to be indicated to determine option, just Corresponding reward can be got after really.

Wherein, the display for changing setting content, comprises at least one of the following step: cancelling the display of setting content； Shorten the display time of setting content；Reduce the size that setting content corresponds to display window；Reduce the corresponding broadcasting of setting content Volume；Reduce the resolution ratio of setting content；Mask is added for setting content.Wherein, the display for cancelling setting content is i.e. no longer aobvious Show setting content, the display of setting content in video data can be cancelled, such as deletes the advertisement etc. of video data middle and later periods insertion； The display time for shortening setting content is the display time for reducing setting content, and such as normally 30 seconds (s) of display is shown after shortening 10s can shorten its display time hence for the data of advertisement, improve the viewing effect of user；It is corresponding aobvious to reduce setting content Show the size of window, such as full screen display is changed to wicket and is shown, the size of the wicket is less than screen size, can also set The window size range etc. after reducing is set, so that the broadcasting of video data is not influenced, such as in target interface shown in Fig. 1 b, First area shows video data, shows setting content etc. in any second area；For the setting content with audio data, The corresponding broadcast sound volume of setting content can be reduced, certain threshold value can be reduced to or will be for 0, hence for setting content broadcasting sound Sound is smaller, does not interfere user；The resolution ratio for reducing setting content, i.e., can reduce its resolution ratio for setting content, to reduce The clarity of setting content, it is possible to reduce data volume；Adding mask for setting content, i.e. passing through mask blocks setting content, such as logical It crosses the modes such as mosaic, shady deal and blocks setting content, such as mosaic, shady deal etc. can be passed through for the advertisement in video data Mode is blocked.

Wherein, server includes directly change and change indirectly for the display for changing setting content, and directly change is i.e. logical It crosses and cancels, blocks, reducing the modes such as resolution ratio and change setting content, then stop transmission setting content, or transmission change Setting content is shown that change may be notified that the terminal device time shortens data, ruler indirectly to terminal device, terminal device correspondence Very little change data, volume change data etc., so that terminal device changes the display of setting content according to above-mentioned data.

Referring to Fig. 4, the step flow chart of another play handling method embodiment terminal side of the application is shown, specifically It may include steps of:

Step 402, during playing video data, judge whether to reach the video data pair according to play time The trigger point answered.

The equipment such as the television terminal of terminal side can send playing request to server-side to play required video data.The view Frequency has trigger point in, can start the interaction based on the video content, therefore in the process for obtaining video data and playing In, can real-time judge current play time whether there is trigger point, that is, judge whether play time reaches the video data pair The trigger point answered.

If so, reaching the corresponding trigger point of the video data, step 404 is executed；If it is not, being not up to the video The corresponding trigger point of data, return step 402 continue to judge.

Step 404, generation request of data is stated according to the corresponding trigger parameter in the trigger point, sends the request of data.

After the play time of video data has trigger point, the corresponding trigger parameter in the trigger point, the ginseng can be obtained Number information can be set according to demand, such as the relevant attribute information in the settable trigger point when trigger point is arranged, then can will be touched The triggering mark of hair point is used as trigger parameter, is added in request of data, then sends the request of data to server-side, with to clothes Request interaction content in business end.

I.e. server can be based on the corresponding attribute information in triggering identifier lookup trigger point, such as pair for feature object As mark and interaction content etc., to return to terminal side after obtaining prompt information.

Step 406, prompt information is received.

Step 408, the prompt information is shown.

Television terminal can receive the prompt information that server returns, and then show the prompt information, such as in target interface In playing video data and display interaction prompts information simultaneously, allow users to carry out while continuing to watch video mutual It is dynamic, improve ornamental interest.In the embodiment of the present application, interaction prompts can be shown by various layout type in interactive interface Information and video data, such as the interaction prompts information can be shown in played in full screen interaction data, it can also be under other modes Display.I.e. during showing video data, can also be shown on screen with viewing related prompt message, prompt information can be with The prompt of video content is also possible to the prompt of other related contents, such as the advertisement in capture screen gives advertisement and corresponds to quotient Product, coupon, viewing certificate etc..

One of display mode are as follows: the video data described in played in full screen in the target interface, and show the friendship Mutual prompt information.Video data can be played in television terminal by screen mode toggle, i.e., video data is shown in whole screen, Therefore the prompt information can be shown by modes such as suspended window, player modules in the target interface.According in specific interaction Hold and show corresponding prompt information, such as display " using picture 3 times of M key label XX, advertisement in one day can be exempted ", for another example " Picture 2 times of XX are marked, then advertisement in one day can be exempted label 1 time " etc..

Another display mode are as follows: the first area in the target interface plays the video data, and second Region shows the prompt information.Video data can also be played in television terminal by non-screen mode toggle, a kind of non-full screen mode Formula can be arranged a first area and at least one second area in target interface, playing video data on the first area, Display reminding information on second area, including prompt information and other prompt informations.

Wherein, in target interface the layout of first area and second area can default setting, can also be according to certain foundation Indicating template setting.First area and at least one second area are provided on the indicating template, it can be in firstth area at interface The video data is played on domain, such as uses player module playing video data on the first region, each second area can also With a corresponding player module, to can such as show the displaying interface of affiliated partner on the second region with prompt information.To Can based on assignment key by video by played in full screen be switched to first area play, or by first area play be switched to it is full frame It plays, player module can control size and the position at video playing interface etc..One main interface can show two or more A window playing video data and display affiliated partner.And the displaying interface of different affiliated partners can be in each secondth area Switch between domain, switching second area can be indicated according to user, and according to switchings such as user's habits.

A kind of display schematic diagram of non-played in full screen mode is as shown in Figure 1B, and the first area among target interface is shown Video data, naturally it is also possible to first area be set in the quadrangle of target interface or other positions, the present embodiment does not limit this It is fixed.While playing video data, second area can be set in the other positions of target interface, each second area can be held A display component is carried, using display component display reminding information, wherein the corresponding prompt information of a display component.

Step 410, the corresponding response operation of the prompt information is received.

Step 412, corresponding operation information is obtained according to response operation, sends the operation information.

In interface after display reminding information, user can execute response operation according to the prompt information, therefore can be by distant It controls equipment and issues instruction, terminal device is corresponding to receive the corresponding response operation of prompt information, which can pass through remote control equipment Assignment key issues, and can also be issued by other keys, can specifically be set according to demand.Terminal device can execute corresponding according to the instruction Response operation, such as screenshot label, upload answer etc..One prompt information is corresponding to can receive one or more response operations, Such as it is the A advertisement occurred in video that prompt information, which is label 5 times, then can receive 5 times or more response operations, for each The image shown in triggering instruction screen printing.

Wherein, action type can be determined according to the prompt information, execute the corresponding response operation of the action type；It obtains It takes the response to operate corresponding operation information, sends the operation information.It can believe according to the prompt and determine respective operations class Type, the action type are carried in the attribute of prompt information, for example, marking class, answer class, selection class etc., thus according to not The corresponding response operation of respective type can be performed after receiving trigger action, and obtain response operation for same action type Corresponding operation information, wherein the key that prompt information can be different according to the prompt of action type issues instruction, can also be certainly It is identical, then after receiving instruction, interaction style can be determined according to the instruction and executes corresponding response operation.

The response operation comprises at least one of the following: screenshotss instruction operation obtains instruction operation, selection instruction operation. Corresponding operation information, which is obtained, according to response operation comprises at least one of the following step:

According to the image data of the corresponding display of video data described in the response operation intercept, and by truncated picture data As operation information.I.e. after receiving response operation, image that can be currently playing according to the response operation intercept video data Data, such as can be operated according to the response and determine temporal information, the image data of corresponding video frame is obtained according to the temporal information, Certainly then can also be believed the image data as operation by the image data played in the interception current screen such as screenshotss operation It ceases, may also include the information such as operation mark in the operation information, be convenient for server matches.

The reply message uploaded is obtained according to the response operation, and using the reply message as operation information.Some Prompt information is problem, such as " whom the mouthpiece of XX brand is? ", " being the water who holds XX bat in video " etc., for this kind of Prompt information, user can upload after inputting answer by remote control equipment, thus after receiving response operation, it can be according to the sound The reply message for obtaining and uploading should be operated, and using the reply message as operation information, may also comprise behaviour in the operation information The information such as make a check mark, and is convenient for server matches.

It is operated according to the response and chooses reply message, and using the reply message as operation information.Some prompt letters Optional answer, as multiple-choice question can be carried in the problem of breath, then the response operation for carrying answer can be issued by remote control equipment, To be convenient for server matches according to may also comprise the information such as interactive indicator in response operation operation information.

Step 414, after the response operates and meets setting condition, change the display of setting content.

Server-side can determine corresponding setting condition according to the operation information, judge corresponding response using the response message Whether operation meets the setting condition, after meeting setting condition, changes the display of setting content, and feed back to terminal and set It is standby, so that the display of setting content can be changed in terminal device.Also, server can also be operated to meet and be imposed a condition in response Afterwards, it obtains corresponding result prompt information and feeds back to terminal device, terminal device shows the result prompt information, as a result prompt letter Breath is the result prompt that interaction executes, such as completes the incentive message of interaction, and in order to complete to interact other required executed Interaction requirement etc..It certainly, can also be using the result of interaction failure as interaction result letter after response operation is unsatisfactory for setting condition Breath returns to terminal side, to prompt user response operation unsuccessful, operates continuing with other responses are executed.Such as video data In target object need repeatedly interaction could change, then again not up to interact number before can feedback result prompt information, prompt User also need to execute interact several times and this interaction whether successfully etc..

Therefore terminal side can show the result prompt information, to prompt user mutual after receiving result prompt information It is dynamic as a result, for example interact the reward successfully obtained, also need other response operations executed, and the unsuccessful result of interaction Deng.

Wherein, the result prompt information includes: that user gradation promotes information, electronic ticket information, commodity and obtains information, wide Accuse exemption information, other result informations.It is interacting successfully and after the conditions such as number met the requirements, corresponding reward knot can be obtained Fruit such as promotes user gradation, obtain electronic ticket, commodity, exempt advertisement etc., which can also configure corresponding time limit, example If user rewards one month VIP, determines the validity period of electronic ticket and get the effective time of commodity, the time that advertisement is exempted Deng wherein electronic ticket includes coupons, viewing certificate etc..As a result prompt information may also include other result informations, such as the knot of failure Fruit, unfinished prompt information etc..

In the embodiment of the present application, under non-screen mode toggle, second area may also display other other than display reminding information Recommendation information, such as the information etc. of affiliated partner relevant to video is played.The affiliated partner can be according to the corresponding view of video data The all or part of frequency frame determines.And each affiliated partner can correspond to an application type, at least two affiliated partner The corresponding application type of at least one affiliated partner it is different from the application type of currently playing video data；The displaying interface It is included at least in the information of displaying: information relevant to the characteristic information of the video data, or the spy with the video data Reference ceases relevant information general view.The all or part that video data corresponds to video frame can determine in several ways, such as grab The video frame of the video data is taken, for another example record needs the play time etc. grabbed.

Server-side can determine corresponding at least two affiliated partner according to the video frame, which includes and video The relevant object of frame, and object relevant to the video data can also include object relevant to prompt information etc., such as Interaction mission bit stream corresponding with prompt information etc..Wherein, the corresponding application type of each affiliated partner, described at least two The corresponding application type of at least one affiliated partner in affiliated partner is different from the application type of currently playing video data, answers It is determined with type according to the application for carrying the associated object information.Such as affiliated partner is video data, audio data, by playing Device application carrying, corresponding application type are multimedia application type；For another example affiliated partner is the information such as news, evaluation, by browsing The application carrying of device or corresponding supplier, can be used as web application class；Shopping information is carried by shopping application, it can be with As service application class etc..The corresponding letter relevant to the characteristic information of the video data of the available affiliated partner of the present embodiment Then breath generates data acquisition as a result, then by data acquisition knot using affiliated partner and the relevant information of this feature information Fruit returns to television terminal.

Second area can be used display component show affiliated partner displaying interface, it is described show showing interface information in It includes at least: information relevant to the characteristic information of the video data, or it is relevant to the characteristic information of the video data Information general view, the information general view is for summarizing the relevant information of characteristic feature information, such as its thumbnail, summary info, title Deng.To which user can either see video, prompt information and other various affiliated partners relevant to video on the screen, Viewing effect is improved, user demand is met.

In addition, can determine affiliated partner according to corresponding instruction information after receiving the triggering for affiliated partner Content, the content of the affiliated partner is then shown on television terminal, for example, be switched to show other videos, for another example in video Data are displayed next to user's evaluation information, for another example jump to commodity details page of Recommendations etc., can also show specific mutual Dynamic task definition, provides the interactivity of viewing.

Although mobile terminal is detached from the scheme that application interface is shown there is also that will watch video, this scheme is often Video data is shown using modes such as floating frames, and video data is opened up on system interface or other application interface Show, but the video data window with system interface or other application interface be it is unrelated etc., the part at the interface can be blocked Information influences acquisition of the user to information.

In the embodiment of the present application, instruction can be triggered by assignment key, and the assignment key is set on remote control equipment, the finger Determine key to be set on remote control equipment.Therefore click XX key can also be prompted to check in prompt information.Remote control equipment may include distant Control device, the various equipment such as mobile terminal.Remote controler can be communicated by the modes such as infrared with television terminal, then assignment key can be distant A key on device is controlled, the i.e. capable of emitting user's instruction of the key is clicked；Mobile terminal can using APP wirelessly with TV A button conduct can be set in the user interface so that the user interface to TV control can be set on APP in terminal communication Assignment key triggers the i.e. capable of emitting user's instruction of the button.

Second area can show various prompt informations, including prompt information and other prompt informations by display component, The display component can have expansion mode and pack up mode.Expansion mode is used to show the complete content of prompt information, packs up mould Formula is used to show that the preview content of prompt information, the preview content can be picture, preview text etc..In the present embodiment, association Object may include display information and description information, and display information is and schemes in the characteristic information relevant information of the video data Piece etc. shows information；Description information be with content that affiliated partner is described in the characteristic information relevant information of the video data, Such as character introduction, title can show display information and description information under expansion mode.It can also determine and the video The relevant information general view of the characteristic information of data, the information general view is shown when packing up mode.

In one alternative embodiment, when using display component display reminding information, it can be determined according to focal position aobvious Show the display pattern of component, wherein if focus is located on the display component, the display component is shown using displaying mode Complete prompt information, such as topic and option, for another example complete interaction requires；If focus is non-to be located at the display component On, the display component is using the summary information for packing up mode display reminding information, such as only includes all or part of topic, and Without option, for another example only prompt is able to carry out interaction, without prompting detailed interaction mode.Wherein, focus refers to closing The region of note, the position that the position or current touch being activated such as current cursor are chosen.As shown in figure 5, in television terminal On screen, focus is located on the display component of display reminding information, then the display component is in expansion mode, can believe in prompt While the information general view of breath, dotted line frame region shows description information etc..Such as prompt information is the multiple-choice question of interaction, then packs up Under mode, all or part of topic can be shown, the information such as whole topics and specific option can be shown under expansion mode.And And focus is not located on other display components in the screen, then other display components continue to show association pair using mode of collecting As.Other second areas can also show other prompt informations in Fig. 5, that is, show the corresponding prompt letter of various different affiliated partners Breath, such as evaluation information 2, multimachine digital video data 3, screenshot sharing data 4, interaction mission bit stream 5, quiz information 6, meteorological application Information 7, video related object information 8 etc..

In the embodiment of the present application, various affiliated partners can be pushed when playing video to user, the affiliated partner packet Include following at least one classification: viewing enhances class, chat class, interacts class, service class, using class.

The affiliated partner of viewing enhancing class refers to the affiliated partner for improving viewing effect, which enhances the pass of class It is related to the video data of broadcasting to join object, can be improved user to the interest-degree of viewing, and can satisfy user's viewing Various demands.The affiliated partner of viewing enhancing class comprises at least one of the following: associated video data, associated audio data, Evaluation information, video presentation information, multimachine digital video data, video related object information.Associated video data include and video Other associated video datas, for example, the videos such as the titbit of the video, advance notice, star takes part in a performance in the video other films, electricity Depending on the videos such as, variety, other films and television programs of director etc..Associated audio data include with other associated audio datas of video, Such as the audio datas such as Presence of the Moment, piece caudal flexure, interlude, background music of the video.Evaluation information includes the review number of the video According to, for example, in each film review website, video website user scoring and comment, the comment of professional movie critic and user Film review data on social network sites etc..Video presentation information includes the description information of the video data, such as performers and clerks' information, Story introduction, diversity plot update/finish situation etc..Multimachine digital video data include the view of the video multimachine position angle shot The video data of different seat in the plane shootings in frequency evidence, such as live streaming, for another example different seats in the plane are clapped in the large-scale performance such as concert, party The video data taken the photograph.Can such as show on the screen seat in the plane 1~9 shoot video data, user can therefrom select one or The video data of multiple angles.And grade can also be arranged in the video data of different seats in the plane, the different energy according to user gradation The seat in the plane of enough selections is also different, and the seat in the plane that can choose such as ordinary user is 1~6, and VIP user can choose all seats in the plane. In addition, viewing enhancement information can also include video related object information, for example, video periphery commodity data, it is bright in the play The data such as the same money clothing commodity page of star.

The affiliated partner of chat class refers to the object relevant to chat communication executed during playing video, chats The affiliated partner of class comprises at least one of the following: chat content data, screenshot sharing data, video sharing data.Chat content Data include the chat data that user is sent by various instant messaging modes, the chat number such as sent by instant messaging APP According to.Screenshot sharing data includes the data shared to video interception, for example including the instruction information that screenshot is shared, thus corresponding touching The recommendation shown after hair is screenshotss sharing information, such as chained address, the two dimensional code information of screenshotss data storage location.Depending on It includes the sharing information to the video data and/or associated video data that frequency division, which enjoys data, such as video sharing indicates information, from And user can be associated with good friend user to it and share one or more videos.

The affiliated partner of interaction class refers to that the object by the interaction of various interaction modes, the affiliated partner for interacting class include Following at least one: quiz information, voice barrage data, interactive objects information, interaction mission bit stream.Quiz information includes to view The guess of frequency broadcasting content in, the result guess of the singing contest such as played, the athletic competitions such as football, basketball of broadcasting Guess etc. can also show that robot carries out voice guess using display component using display component display guess option Etc. a variety of quiz informations.Voice barrage data include the barrage data of voice mode input, wherein it can receive voice data, Word content is converted voice data into, is shown word content as barrage on video data.Interactive objects information includes The information of the business object of interaction is executed, such as robs the information of red packet, send the benefit informations such as viewing certificate, VIP member.Interaction task Information includes the information of interaction task, such as the task of object is specified in interception video, as meeting not timing shows advertisement in video Picture, task are to intercept the screenshot that X width includes advertising pictures.

Refer to object relevant to associated application using the affiliated partner of class, the affiliated partner using class include with down toward Few one kind: sports applications information, game application information, timing prompting information, meteorological application message, information application message.Movement Application message includes the information of various sports applications, so that user can take exercises while seeing video, such as viewing video When run, the information such as complement, heart rate of running can be calculated using sports applications.Game application information includes the letter of game application Breath can be the information with the application of video dependent game, such as the application message or game reorganization video of video reorganization game The information of corresponding master game, is also possible to other game informations.Timing prompting information includes various time prompting information, this is fixed When prompt information can be the prompt times such as alarm clock set by user, be also possible to general time prompting, such as prompt user It's time for the meal, prompts user's it's time to go to bed, and prompt user that should sometime send out mail etc..What meteorological application message referred to Meteorological relevant prompt information, for example, by meteorological application obtain position location Weather information and some weather warnings, The information such as drcssing index.Information application message includes the pushed information to various topical news, such as today's tops, hot spot are new Hear, entertain Eight Diagrams etc..

Video related object information, the interactive objects etc. may include advertisement, shopping information, the various operations such as purchase link Information recommends various information so as to be associated with various objects for video frame.To which user can pass through finger when watching video Determine the mode that key enters the X when seeing, can see video on one side, check the information of various affiliated partners on one side, such as various push are believed Breath, meets the various demands of user, and wherein X is according to various operations, various information of display performed by user demand etc..

The above-mentioned step for being based primarily upon television terminal side and discussing interaction and display correlation, wherein be in advance video data Trigger point is set, comprising: determines in the video data, the corresponding time point of video frame where feature object；When described Between point corresponding trigger point is set.It is described to determine feature object place video frame corresponding time point in the video data, Include: that video frame correspondence image data each in the video data are identified, determines feature object；Determine the feature pair As the image data and described image data at place correspond to the time point of video frame.The step of servicing end side setting trigger point It is as follows:

Referring to Fig. 6, a kind of step flow chart of the setting method embodiment of trigger point of the application is shown, it specifically can be with Include the following steps:

Step 602, video frame correspondence image data each in the video data are identified, determines feature object.

Step 604, determine image data and described image data where the feature object correspond to video frame when Between point.

Step 606, corresponding trigger point is set at the time point.

Trigger point can be set in video data in advance, consequently facilitating triggering interaction in playing process.Wherein, trigger point It is related to the feature object shown in the corresponding video frame of video data, therefore can determine in the video data, feature object At place video frame corresponding time point, then corresponding trigger point is set at the time point.

In the present embodiment, feature object is one of content shown by video data, therefore can be in the video data Each video frame correspondence image data are identified, the video frame of feature object place image data are determined by identifying, and really Then time point where the fixed video frame is changing time point setting trigger point.Certainly, spy can also be added in the video data Object is levied, then the corresponding video frame of image data and the video frame of i.e. recordable addition feature object are corresponding after addition Time point, consequently facilitating subsequent addition trigger point.

In the embodiment of the present application, there may be multiple feature objects in a video data, it can be shown in different images data Show identical or different feature object, therefore the feature object for identifying in video data, and is inserted in video data The feature object entered can note down but trigger point is arranged according to demand.Can to the whole identified in video data or Trigger point is arranged in Partial Feature object, such as the same feature object, trigger point can be arranged when showing first time, and remembers The other times that record this feature object is shown, convenient for responding the judgement of operation in subsequent interaction.Due to being drawn for video data The trigger point etc. an of feature object is only arranged in some time in point, each period.

In the embodiment of the present application, can based on the video content that television terminal is shown, using video image identification classification technique, Identify relevant scene, commodity, the various feature objects such as star (personage) and brand.

Be applied to advertisement interact in order to, can be by scene, commodity, the resources such as star and brand packing is supplied to advertisement It is main.Such as sandy beach scene is packaged, it is possible to provide gives the relevant advertiser of the scene, for another example some star's resource is packaged, it is possible to provide It gives the star and represents relevant advertiser etc..Also, the flow and interactive advertisement mould estimated can also be provided to advertiser The information such as formula select convenient for advertiser.

Wherein, advertiser can be divided into two classes: one kind has had the advertiser of implantation in related movie and television play, and another kind is also There is not the advertiser of implantation in related movie and television play.For the advertiser of non-product placement, can be analyzed by video image identification Technology provides collection of drama and correlation time point, and advertisement is launched in associated scenario, forms the advertisement of later period implantation, and the implantation is wide Announcement includes but are not limited to picture (including static images and/or dynamic picture), official documents and correspondence etc..To have according to advertiser corresponding There is the time point even trigger point of advertisement to remind and use when so that there is the collection of drama of the main dispensing of relevant advertisements to play in television terminal Family participates in related interactive advertisement.

Referring to Fig. 7, the step flow chart of another play handling method server-side embodiment of the application is shown, specifically It may include steps of:

Step 702, the video data is sent.

Step 704, request of data is received.

Step 706, corresponding trigger point is determined according to the request of data, determine character pair pair according to the trigger point The prompt information of elephant.

Step 708, the prompt information of the feature object is sent.

When terminal side requests to play video, server-side can obtain the video data of its request and return.Then in video In playing process, terminal side foundation trigger point transmission request of data, can be from number after server-side receives the request of data to server-side According to trigger parameter, such as triggering mark etc. is obtained in request, so as to determine the corresponding feature in the trigger point according to trigger parameter Then object obtains the various information such as this feature object corresponding prompt information, such as interaction content, mode of operation, then sends out Send prompt information to terminal side.

Step 710, the operation information of the corresponding response operation of prompt information is received.

Step 712, corresponding setting condition is determined according to the prompt information, corresponding ring is judged using the response message It should operate and whether meet the setting condition.

After terminal side receives the prompt information, it can be operated according to response is received and determine operation information, then send operation Information is to server-side, and after server-side receives the operation information, corresponding prompt information can be determined according to operation information, so that it is determined that Then the setting condition of the prompt information corresponding types out judges whether corresponding response operation meets the type using operation information Setting condition.

If so, executing step 714；If it is not, executing step 716.

Wherein, different according to type, the corresponding also difference that imposes a condition.In one alternative embodiment, using the operation Information judges whether corresponding response operation meets setting condition, comprising: truncated picture data are obtained from the operation information, Described image data are identified；Judge in recognition result with the presence or absence of target signature object.It can be obtained from operation information Truncated picture data are taken, then truncated picture data are identified, it is determined whether it can recognize that target signature object, The target signature object is the corresponding feature object in trigger point, and confirmation meets setting after it can recognize that target signature object Otherwise condition is unsatisfactory for imposing a condition.Such as interaction content is the beverage for marking XX brand, then can recognize in image by screenshot With the presence or absence of the beverage of XX brand, determine whether to mark successfully.

In another alternative embodiment, judge whether corresponding response operation meets setting condition using the operation information, Include: to obtain reply message from the operation information, judges whether the reply message meets setting condition.It can be from described Reply message is obtained in operation information, then judges whether the reply message meets correct option, confirms that satisfaction is set if meeting Otherwise fixed condition is unsatisfactory for imposing a condition.Such as check whether the reply message is correct option B, for another example judge reply message Corresponding content whether be XX brand mouthpiece name.

Step 714, change the display of setting content.

In one example, it may be determined that character pair object in trigger point is setting content in the video data, described in change Feature object in video data, i.e., using the Partial Feature object in video data as features such as setting contents, such as advertisement Object such as eliminates the video data middle and later periods so that the feature object in the video data can be changed after meeting setting condition The advertisement of implantation, for another example to video data capture when advertisement addition mosaic etc. for being implanted into.

In another example, counts the response operation and meet the number to impose a condition；When the number reaches number threshold After value, change setting content from the video data.I.e. after determining that response operation meets interaction condition, recordable satisfaction is set The number of fixed condition, i.e., the number met during primary video data playback for setting condition corresponding record, then exists After the number reaches frequency threshold value, change setting content from the video data, such as delete from the video data As the feature object of setting content, then the original contents of object and/or video including later period insertion send and eliminate feature The video data of object is to terminal device.Advertisement is removed by operations such as screenshot, answers to realize.

Step 716, result prompt information is generated.

Step 718, result prompt information is sent.

After confirmation meets and do not impose a condition, the corresponding result prompt information of interaction failure is produced, this time of user is prompted It interacts unsuccessful.And the result prompt information can be transmitted.

In addition, confirmation meet impose a condition after, also produce result prompt information, the prompt information can prompt operation at Function, or the information of the number of operation is also needed, so that the operation to user prompts.Wherein, meet in confirmation and impose a condition Afterwards, it may be determined that the result prompt information of the trigger point character pair object；Send the result prompt information.Wherein, it can give birth to At interacting successfully corresponding result prompt information.It is interacting successfully and after the conditions such as number met the requirements, can obtain corresponding Prize outcome such as promotes user gradation, obtain electronic ticket, commodity, exempt advertisement etc., when which can also configure corresponding Limit, such as user reward one month VIP, determine the validity period of electronic ticket and get the effective time of commodity, what advertisement was exempted Time etc., wherein electronic ticket includes coupons, viewing certificate etc..

Wherein, it also can determine whether the prompt information will have other interaction conditions etc., such as response operation successful time Number, time etc., to obtain needing other interaction conditions met accordingly and be added in result prompt information, to prompt to use Family.Certainly after terms and conditions is all satisfied, the corresponding incentive message of interaction prompt information as a result can be obtained.

Server-side can identify scene, commodity, the resources such as star and brand, to provide a variety of based on video data The interaction of multiplicity；And can video data broadcasting reach trigger point after provide the user with prompt information, thus receive touching Bristle with anger after showing and executing response operation, can determine whether response operation succeeds according to operation information, and returns to corresponding interaction knot Fruit information executes various interactions convenient for user.

In the embodiment of the present application, server-side can have time shaft task module, which can be based on the time The resources bank of the film of generation, the resources bank may include associated scenario, commodity, the resources such as star and brand.The resource can be I.e. identification obtains after obtaining video data, can also identify in real time corresponding resource playing the video data process for the first time, and delay Deposit these resource informations, such as specific name, mark, time information.To be identified in playing process later without real-time. And in the playing process of video, at interaction of the TV terminal meeting according to the execution such as the trigger point being arranged in video data broadcasting Reason, and shown in TV terminal.So as to form corresponding time shaft and resources bank to each video, and based on the time shaft and Trigger point needed for the interaction of resource lab setting, realizes the interaction in video display process.

In the embodiment of the present application, server-side can also have account module, which can be during executing interaction Record interaction performance provides the ability of intelligent recommendation advertisement if advertisement tasks complete situation and user advertising hobby.

Wherein, server can determine that playing video data corresponds to video frame, such as can be directly from data acquisition request Middle acquisition video frame, can also be according to video playing and play time, alternatively, the characteristic value according to video identifier and video frame is true Determine video frame, label is then matched using the video frame, wherein label can be obtained by identification video frame.Label be for Label data with affiliated partner, the embodiment of the present application can have various labels, such as class label, such as stars, plot Class, interaction class etc., can also be with the label of a detailed content, such as using the name of star as label, with TV play or the entitled mark of film Label etc..It can determine to need to match the keyword of label by label in a word, then according to the keyword, that is, tag queries number According to library, at least two affiliated partners are matched from database.According at least two affiliated partner generate data acquisition as a result, Data acquisition result is fed back to television terminal to be shown.To which various passes can be provided by the auxiliary of server for TV Join object, meets user demand.

For video frame, the available video frame corresponds to play time or characteristic value, when then judging the broadcasting Between put or whether characteristic value, corresponding video frame have identified characteristic information.When other users were inquired at the time point, or Person analyzed in advance changes time point, then the play time corresponds to video data existing characteristics information, can be from database Directly acquire characteristic information and the corresponding label of the characteristic information.If the play time corresponds to video data and does not deposit In characteristic information, image recognition can be carried out to the video frame and obtain characteristic information, the characteristic information includes: character features Information and content characteristic information.Person characteristic information includes the various information of video personage, such as which star the personage is, is somebody's turn to do Whose etc. personage be in play, content characteristic information include in the play scene correspond to the information such as plot, scene location.It can wherein adopt It is identified with various image-recognizing methods, such as person characteristic information is determined by recognition of face, for another example content characteristic Information is determined by presetting the modes such as key point.The determining characteristic information such as personage, plot identified to foundation, then with This feature information is that query word inquires database, determines at least one matched affiliated partner.

For prompt parameter, can according to prompt parameter determine corresponding affiliated partner, can also in conjunction with the video data, Play time etc. matches affiliated partner, such as determines the corresponding application message of prompt parameter, for another example combines the data such as video Matching operation information.

The browsing track that the present embodiment can also be collected within a preset time according to user identifier determines user behavior information, Such as user can register in primary server, so as to mobile phone users' behavioural informations such as the account informations of foundation user, or IP address, the terminal iidentification of person according to user etc. collects user behavior information, according to the user behavior information matches label.

In the embodiment of the present application, for data set for determining affiliated partner, which can be the number such as database, tables of data According to source, or the index information collection of data source, so that data set can be inquired by label and characteristic information to determine and close Join object.Wherein, the content-data or index data of various affiliated partners be can store in data source, these data can be come Derived from the database of platform where primary server, can also can pass through from network to be obtained in other business platforms The interface that business platform provides obtains data.Such as the video data of the connection object of video type can store and correspond in main service The database of platform, can also be from external video website.

After server returns to affiliated partner, the recommendation of some affiliated partners is still provided by the primary server, and The recommendation of some affiliated partners may need other service servers.In recommendation for needing primary server offer Hold, can receive the acquisition request of television terminal transmission, then determines recommendation according to the acquisition request, then using in recommendation Hold and generate response message, response message is then sent to television terminal.It, can will be corresponding such as operation informations such as guesses Interactive state, interaction result the user of television terminal is returned to as recommendation.

To sum up, the embodiment of the present application can be based on Video Analysis Technology, isolate scene, star, brand in real time from image And commodity, to provide more multi-form interaction, and can automatic identification image, drawn a circle to approve without user's manpower intervention. Interaction has strong incidence relation by Video Analysis Technology and video Current Content, if interactive advertisement is that star represents in video The product advertising occurred in product advertising, video, and product advertising relevant to scene in video etc..

User can be by the assignment key of remote control equipment in played in full screen mode (interface) and non-played in full screen mode (interface) Between switch, can have prompt information before switching.User may choose whether to execute interaction, such as whether into there is the special of interactive advertisement It plays state (non-played in full screen mode).Wherein, for the form of the interactive advertisement based on smart television, using TV screen and remote control Equipment realizes entire advertisement interactive process.Relative to the mode of current mobile phone and the two-screen Interactive of TV, the embodiment of the present application is only The vertical mode that interaction is completed by the end TV, can effectively reduce the operating cost and cost of user, and do not influence broadcasting for video Put the viewing with user.I.e. based on the interactive advertisement under video broadcasting condition, the viewing process of user is not interrupted.

It should be noted that for simple description, therefore, it is stated as a series of action groups for embodiment of the method It closes, but those skilled in the art should understand that, the embodiment of the present application is not limited by the described action sequence, because according to According to the embodiment of the present application, some steps may be performed in other sequences or simultaneously.Secondly, those skilled in the art also should Know, the embodiments described in the specification are all preferred embodiments, and related movement not necessarily the application is implemented Necessary to example.

On the basis of the above embodiments, it the embodiment of the present application also provides a kind of playback process device, can be applied to In the terminal devices such as television terminal.

Referring to Fig. 8, show a kind of structural block diagram of playback process Installation practice of the application, can specifically include as Lower module:

Cue module 802 is interacted, is used for during playing video data, according to the corresponding triggering of the video data Point obtains prompt information.

Playing module 804, for showing the prompt information.

Operation module 806 operates in the response for receiving the corresponding response operation of the prompt information and meets setting After condition, change the display of setting content.The setting content is to operate the number for meeting and imposing a condition more than number in response Change display after threshold value.

The setting content includes the feature object in video data, such as advertisement etc..

Referring to Fig. 9, a kind of structural block diagram of playback process device alternative embodiment of the application is shown, specifically can wrap Include following module:

Wherein, the interaction cue module 802, comprising: triggering judging submodule 8022, for judging according to play time Whether the video data corresponding trigger point is reached；It is described reach the corresponding trigger point of the video data after, according to institute It states trigger point and sends request of data.Acquisition submodule 8024, for obtaining prompt information according to the request of data.

Wherein, the playing module 804 for video data described in the played in full screen in the target interface, and is shown The interaction prompts information.Video data can be played in television terminal by screen mode toggle, i.e., video data is in entire screen Middle display, therefore the prompt information can be shown by modes such as suspended window, player modules in the target interface.According to specific Interaction content shows corresponding prompt information, such as display " using picture 3 times of M key label XX, can exempt advertisement in one day ", again Such as " picture of marked XX 2 times, then advertisement in one day can be exempted label 1 time " etc..

The playing module 804 plays the video data for the first area in the target interface, and the Two regions show the prompt information.Video data can also be played in television terminal by non-screen mode toggle, a kind of non-full frame A first area and at least one second area can be arranged in mode in target interface, play video counts on the first area According to, display reminding information on second area, including prompt information and other prompt informations.

The operation module 806 is also used to operate the corresponding operation information of acquisition according to the response, sends the operation Information.The response operation comprises at least one of the following: screenshotss instruction operation obtains instruction operation, selection instruction operation.I.e. mutually Dynamic model block can determine that the action type of corresponding response operation, the action type are carried in prompt information according to the prompt information In attribute, for example, marking class, answer class, selection class etc., so that different response behaviour can be performed according to different action types Make and obtain the corresponding operation information of response operation, wherein the key that prompt information can be different according to the prompt of action type Issue instruction, can also be certainly it is identical, then can be determined according to the instruction action type and execute response operation.

The operation module 806, for the picture number according to the corresponding display of video data described in the response operation intercept According to, and using truncated picture data as operation information.I.e. after receiving triggering instruction, interactive module can be grasped according to the response Make the currently playing image data of interception video data, such as can be operated according to the response and determine temporal information, according to the time Acquisition of information corresponds to the image data of video frame, can also intercept the picture number played in current screen by screenshotss operation etc. certainly According to then using the image data as operation information, may also include the information such as mark in the operation information, be convenient for server Match.

The operation module 806 for obtaining the reply message uploaded according to the response operation, and the answer is believed Breath is used as operation information.Some prompt informations be problem, such as " whom the mouthpiece of XX brand is? ", " it is who holds XX in video Water of bat " etc., for this kind of prompt information, user can after inputting answer by remote control equipment injury, thus receiving sound After should operating, operation module can operate the reply message for obtaining and uploading according to the response, and using the reply message as operation Information may also comprise the information such as interactive indicator in the operation information, be convenient for server matches.

The operation module 806, for according to the response operation selection reply message, and using the reply message as Operation information.Optional answer, as multiple-choice question can be carried in the problem of some prompt informations, then can be issued by remote control equipment It executes, operates selection answer according to response, so that operation module determines selected project as answer according to response operation Information may also comprise the information such as interactive indicator in the operation information then using reply message as operation information, be convenient for server Matching.

The playing module 804, if be also used in the target interface have more than one second area, other second Region shows that the recommendation information of affiliated partner, other described second areas are the second area of not display reminding information.

Wherein, the prompt information includes the prompt information of advertisement.The video data of the target object, comprising: display Change the video data of corresponding advertisement.

The operation module 806 is also used to after the response operates and meets setting condition, receives corresponding result prompt Information, and show the result prompt information.

The embodiment of the present application also provides a kind of playback process devices, can be applied to server-side.

Referring to Fig.1 0, the structural block diagram of another playback process Installation practice of the application is shown, specifically can wrap Include following module:

Setup module 1002, for trigger point to be arranged for video data in advance.

Prompting processing 1004, in the video data playing process, sending the corresponding prompt letter in trigger point Breath.

Result treatment module 1006, for judging whether the corresponding response operation of the prompt information meets setting condition； After the response operates and meets setting condition, change the display of setting content.The setting content includes in video data Feature object.

Referring to Fig.1 1, the structural block diagram of another playback process device alternative embodiment of the application is shown, specifically may be used To include following module:

Wherein, the setup module 1002, comprising: time point determines submodule 10022, for determining in the video counts In, the corresponding time point of video frame where feature object；Submodule 10024 is arranged in trigger point, for setting at the time point Set corresponding trigger point.

The time point determines submodule 10022, for video frame correspondence image data each in the video data into Row identification, determines feature object；Determine that image data and described image data where the feature object correspond to video frame Time point.

The prompting processing 1004, for receiving request of data in the video data playing process；According to institute It states request of data and determines corresponding trigger point, the prompt information of character pair object is determined according to the trigger point；Described in transmission The prompt information of feature object.

The result treatment module 1006, for receiving the operation information of the corresponding response operation of the prompt information；Foundation The prompt information determines corresponding setting condition, judges whether corresponding response operation meets described set using the response message Fixed condition.The response operation comprises at least one of the following: screenshotss instruction operation obtains instruction operation, selection instruction operation.

The result treatment module 1006, for obtaining truncated picture data from the operation information, described in identification It whether there is feature object in truncated picture data.Interaction judgment module can obtain truncated picture number from operation information According to then being identified to truncated picture data, it is determined whether can recognize that target signature object, the target signature object The as corresponding feature object in trigger point, confirmation, which meets, after it can recognize that target signature object imposes a condition, and is otherwise discontented with Foot imposes a condition.Such as interaction content is the beverage for marking XX brand, then can recognize by screenshot whether there is XX product in image The beverage of board determines whether to mark successfully.

The result treatment module 1006 judges the answer letter for obtaining reply message from the operation information It whether correct ceases.Interaction judgment module can obtain reply message from the operation information, then judge that the reply message is It is no to meet correct option, confirm that satisfaction imposes a condition if meeting, is otherwise unsatisfactory for imposing a condition.Such as check the reply message Whether be correct option B, for another example judge reply message corresponding content whether be XX brand mouthpiece name.

Wherein, the feature object comprises at least one of the following: scenario objects, product object, who object, brand pair As.

The result treatment module 1006, for determining that the response operation meets the number to impose a condition；When described time After number reaches frequency threshold value, change the target object from the video data.

The result treatment module 1006, for determining that character pair object in trigger point is in setting in the video data Hold, changes the feature object in the video data.

The result treatment module 1006 meets the number to impose a condition for counting the response operation；When described time After number reaches frequency threshold value, change setting content from the video data.

The result treatment module 1006 is also used to after the response operates and meets setting condition, determines the triggering The result prompt information of point character pair object, sends the result prompt information.

Wherein, whether also can determine whether the prompt information will have other conditions etc., for example, response operate successful number, when Between etc., to obtain needing the other conditions met accordingly and be added in result prompt information, to prompt user.Certainly exist After terms and conditions is all satisfied, corresponding incentive message prompt information as a result can be obtained.After confirmation meets and does not impose a condition, The corresponding result prompt information of failure is produced, prompts this time of user operation unsuccessful.

To which server-side can identify scene, commodity, the resources such as star and brand, to provide based on video data Diversified interaction；And can video data broadcasting reach trigger point after provide the user with prompt information, thus receiving It to after response operation, can determine whether response operation succeeds according to operation information, and return to corresponding interaction result information, be convenient for User executes various interactions.

The embodiment of the present application also provides a kind of non-volatile readable storage medium, be stored in the storage medium one or Multiple modules (programs) when the one or more module is used in terminal device, can make the terminal device execute The instruction (instructions) of various method steps in the embodiment of the present application.

Figure 12 is the hardware structural diagram for the equipment that one embodiment of the application provides.As shown in figure 12, which can wrap The terminal devices such as television terminal, mobile terminal are included, may also comprise server device such as server etc., which includes input equipment 120, processor 121, output equipment 122, memory 123 and at least one communication bus 124.Communication bus 124 for realizing Communication connection between element.Memory 123 may include high speed RAM memory, it is also possible to further include non-volatile memories NVM, for example, at least a magnetic disk storage can store various programs in memory 123, for complete various processing functions with And realize the method and step of the present embodiment.

Optionally, above-mentioned processor 121 can be for example central processing unit (Central Processing Unit, abbreviation CPU), application specific integrated circuit (ASIC), digital signal processor (DSP), digital signal processing appts (DSPD), programmable Logical device (PLD), field programmable gate array (FPGA), controller, microcontroller, microprocessor or other electronic components are real Existing, which is coupled to above-mentioned input equipment 120 and output equipment 122 by wired or wireless connection.

Optionally, above-mentioned input equipment 120 may include a variety of input equipments, such as may include user oriented user At least one of interface, device oriented equipment interface, the programmable interface of software, camera, sensor.Optionally, the face It can be wireline interface for carrying out data transmission between equipment and equipment to the equipment interface of equipment, can also be for setting Standby hardware insertion interface (such as USB interface, serial ports etc.) carried out data transmission between equipment；Optionally, the user oriented User interface for example can be user oriented control button, for receive voice input voice-input device and user Receive the touch awareness apparatus (such as touch screen, Trackpad with touch sensing function etc.) of user's touch input；Optionally, The programmable interface of above-mentioned software for example can be the entrance for editing or modifying program for user, such as the input pin of chip Interface or input interface etc.；Optionally, above-mentioned transceiver can be rf chip with communication function, at base band Manage chip and dual-mode antenna etc..The audio input device such as microphone can receive voice data.Output equipment 122 may include The output equipments such as display, sound equipment.

In the present embodiment, the processor of the equipment includes the function for executing each module of data processing equipment in each equipment Can, concrete function and technical effect are referring to above-described embodiment, and details are not described herein again.

Figure 13 is the hardware structural diagram for the equipment that another embodiment of the application provides.Figure 13 was being realized to Figure 12 A specific embodiment in journey.As shown in figure 13, the equipment of the present embodiment includes processor 131 and memory 132.

Processor 131 executes the computer program code that memory 132 is stored, and realizes Fig. 1 to Fig. 8 in above-described embodiment Affiliated partner is determining, display methods.

Memory 132 is configured as storing various types of data to support the operation in equipment.The example of these data Instruction including any application or method for being operated in equipment, such as message, picture, video etc..Memory 132 May include random access memory (random access memory, abbreviation RAM), it is also possible to further include non-volatile memories Device (non-volatile memory), for example, at least a magnetic disk storage.

Optionally, processor 131 is arranged in processing component 130.The equipment can also include: communication component 133, power supply Component 134, multimedia component 135, audio component 136, input/output interface 137 and/or sensor module 138.Equipment is specific Component for being included etc. is set according to actual demand, and the present embodiment is not construed as limiting this.

The integrated operation of the usually control equipment of processing component 130.Processing component 130 may include one or more processors 131 execute instruction, to complete all or part of the steps of above-mentioned Fig. 1 to Fig. 8 method.In addition, processing component 130 may include One or more modules, convenient for the interaction between processing component 130 and other assemblies.For example, processing component 130 may include more Media module, to facilitate the interaction between multimedia component 135 and processing component 130.

Power supply module 134 provides electric power for the various assemblies of equipment.Power supply module 134 may include power-supply management system, One or more power supplys and other with for equipment generate, manage, and distribute the associated component of electric power.

Multimedia component 135 includes the display screen of one output interface of offer between equipment and user.In some realities It applies in example, display screen may include liquid crystal display (LCD) and touch panel (TP).If display screen includes touch panel, show Display screen may be implemented as touch screen, to receive input signal from the user.Touch panel includes that one or more touch passes Sensor is to sense the gesture on touch, slide, and touch panel.The touch sensor can not only sense touch or sliding is dynamic The boundary of work, but also detect duration and pressure associated with the touch or slide operation.

Audio component 136 is configured as output and/or input audio signal.For example, audio component 136 includes a Mike Wind (MIC), when equipment is in operation mode, when such as speech recognition mode, microphone is configured as receiving external audio signal.Institute Received audio signal can be further stored in memory 132 or send via communication component 133.In some embodiments In, audio component 136 further includes a loudspeaker, is used for output audio signal.

Input/output interface 137 provides interface, above-mentioned peripheral interface between processing component 130 and peripheral interface module Module can be click wheel, button etc..These buttons may include, but are not limited to: volume button, start button and locking press button.

Sensor module 138 includes one or more sensors, for providing the status assessment of various aspects for equipment.Example Such as, sensor module 138 can detecte the state that opens/closes of equipment, the relative positioning of component, and user contacts with equipment Existence or non-existence.Sensor module 138 may include proximity sensor, be configured to without any physical contact It detects the presence of nearby objects, including detection user at a distance from equipment room.In some embodiments, the sensor module 138 It can also be including camera etc..

Communication component 133 is configured to facilitate the communication of wired or wireless way between equipment and other equipment.Equipment can To access the wireless network based on communication standard, such as WiFi, 2G or 3G or their combination.In one embodiment, the equipment In may include SIM card slot, which allows equipment to log in GPRS network, by mutual for being inserted into SIM card Networking is communicated with server-side foundation.

From the foregoing, it will be observed that communication component 133, audio component 136 involved in Figure 13 embodiment and input/output connect Mouth 137, sensor module 138 can be used as the implementation of the input equipment in Figure 12 embodiment.

In a kind of television terminal of the present embodiment, comprising: one or more processors；Be stored thereon with one of instruction Or multiple machine readable medias, when being executed by one or more of processors, so that the terminal device executes such as this hair One or more play handling method of terminal side described in bright embodiment.

In a kind of server-side of the present embodiment, including one or more processors；Be stored thereon with one of instruction or Multiple machine readable medias, when being executed by one or more of processors, so that the terminal device is executed such as the present invention One or more play handling method of server-side described in embodiment.

The embodiment of the present application also provides a kind of operating system for television terminal, as shown in figure 14, the terminal device Operating system includes: display unit 1402 and communication unit 1404.

Display unit 1402, playing video data；The video data and prompt information are shown in target interface；With And after the response operates and meets setting condition, change the display of setting content.

Communication unit 1404 obtains during playing video data according to the corresponding trigger point of the video data Prompt information；And receive the corresponding response operation of the prompt information.

For device embodiment, since it is basically similar to the method embodiment, related so being described relatively simple Place illustrates referring to the part of embodiment of the method.

All the embodiments in this specification are described in a progressive manner, the highlights of each of the examples are with The difference of other embodiments, the same or similar parts between the embodiments can be referred to each other.

The embodiment of the present application is referring to according to the method for the embodiment of the present application, terminal device (system) and computer program The flowchart and/or the block diagram of product describes.It should be understood that flowchart and/or the block diagram can be realized by computer program instructions In each flow and/or block and flowchart and/or the block diagram in process and/or box combination.It can provide these Computer program instructions are set to general purpose computer, special purpose computer, Embedded Processor or other programmable data processing terminals Standby processor is to generate a machine, so that being held by the processor of computer or other programmable data processing terminal devices Capable instruction generates for realizing in one or more flows of the flowchart and/or one or more blocks of the block diagram The device of specified function.

These computer program instructions, which may also be stored in, is able to guide computer or other programmable data processing terminal devices In computer-readable memory operate in a specific manner, so that instruction stored in the computer readable memory generates packet The manufacture of command device is included, which realizes in one side of one or more flows of the flowchart and/or block diagram The function of being specified in frame or multiple boxes.

These computer program instructions can also be loaded into computer or other programmable data processing terminal devices, so that Series of operation steps are executed on computer or other programmable terminal equipments to generate computer implemented processing, thus The instruction executed on computer or other programmable terminal equipments is provided for realizing in one or more flows of the flowchart And/or in one or more blocks of the block diagram specify function the step of.

Although preferred embodiments of the embodiments of the present application have been described, once a person skilled in the art knows bases This creative concept, then additional changes and modifications can be made to these embodiments.So the following claims are intended to be interpreted as Including preferred embodiment and all change and modification within the scope of the embodiments of the present application.

Finally, it is to be noted that, herein, relational terms such as first and second and the like be used merely to by One entity or operation are distinguished with another entity or operation, without necessarily requiring or implying these entities or operation Between there are any actual relationship or orders.Moreover, the terms "include", "comprise" or its any other variant meaning Covering non-exclusive inclusion, so that process, method, article or terminal device including a series of elements not only wrap Those elements are included, but also including other elements that are not explicitly listed, or further includes for this process, method, article Or the element that terminal device is intrinsic.In the absence of more restrictions, being wanted by what sentence "including a ..." limited Element, it is not excluded that there is also other identical elements in process, method, article or the terminal device for including the element.

Above to a kind of play handling method provided herein and device, a kind of terminal device, a kind of server, one Kind of storage medium and a kind of operating system, are described in detail, principle of the specific case to the application used herein And embodiment is expounded, the present processes that the above embodiments are only used to help understand and its core are thought Think；At the same time, for those skilled in the art, according to the thought of the application, in specific embodiments and applications There will be changes, in conclusion the contents of this specification should not be construed as limiting the present application.

Claims

1. a kind of play handling method characterized by comprising

During playing video data, prompt information is obtained according to the corresponding trigger point of the video data；

Show the prompt information；

It receives the corresponding response operation of the prompt information and changes setting content after the response operates and meets setting condition Display.

2. the method according to claim 1, wherein the setting content includes the feature pair in video data As.

3. according to method described in claim 1, which is characterized in that the setting content is to operate to meet in response to impose a condition Number is more than change display after frequency threshold value.

4. the method according to claim 1, wherein obtaining prompt according to the corresponding trigger point of the video data Information, comprising:

Judge whether to reach the corresponding trigger point of the video data according to play time；

It is described reach the corresponding trigger point of the video data after, according to the trigger point send request of data；

Prompt information is obtained according to the request of data.

5. the method according to claim 1, wherein showing that the video data and interaction mention in target interface Show information, comprising:

It is displayed in full screen the video data in the target interface, and shows the interaction prompts information.

6. the method according to claim 1, wherein showing the video data and prompt letter in target interface Breath, comprising:

First area in the target interface shows the video data, and shows the prompt information in second area.

7. the method according to claim 1, wherein after receiving the prompt information corresponding response operation, Further include:

Corresponding operation information is obtained according to response operation, sends the operation information.

8. -7 any method according to claim 1, which is characterized in that the response operation comprises at least one of the following: Screenshotss instruction operation obtains instruction operation, selection instruction operation.

9. according to the method described in claim 8, it is characterized in that, described obtain corresponding operation letter according to response operation Breath, comprises at least one of the following:

According to the image data of the corresponding display of video data described in the response operation intercept, and using truncated picture data as Operation information；

The reply message uploaded is obtained according to the response operation, and using the reply message as operation information；

It is operated according to the response and chooses reply message, and using the reply message as operation information.

10. according to the method described in claim 6, it is characterized by further comprising:

If having more than one second area in the target interface, the recommendation of affiliated partner is shown in other second areas Breath, other described second areas are the second area of not display reminding information.

11. -7 any method according to claim 1, which is characterized in that the prompt information includes the prompt letter of advertisement Breath, the setting content includes: the ad data shown in video.

12. the method according to claim 1, wherein further include:

After the response operates and meets setting condition, corresponding result prompt information is received, and shows the result prompt letter Breath.

13. the method according to claim 1, wherein it is described change setting content display, including it is following at least A kind of step:

Cancel the display of setting content；

Shorten the display time of setting content；

Reduce the size that setting content corresponds to display window；

Reduce the corresponding broadcast sound volume of setting content；

Reduce the resolution ratio of setting content；

Mask is added for setting content.

14. being triggered the method according to claim 1, wherein the response is operated by assignment key, the assignment key It is set on remote control equipment, the remote control equipment includes at least remote controler.

15. the method according to claim 1, wherein being applied in television terminal equipment.

16. a kind of play handling method characterized by comprising

Trigger point is set for video data in advance；

In the video data playing process, the corresponding prompt information in trigger point is sent；

Judge whether the corresponding response operation of the prompt information meets setting condition；

After the response operates and meets setting condition, change the display of setting content.

17. according to the method for claim 16, which is characterized in that the setting content includes the feature pair in video data As.

18. according to the method for claim 16, which is characterized in that described that trigger point is arranged for video data in advance, comprising:

It determines in the video data, the corresponding time point of video frame where feature object；

At the time point, corresponding trigger point is set.

19. according to the method for claim 17, which is characterized in that it is described in the video data, determine feature object Place video frame corresponding time point, comprising:

Video frame correspondence image data each in the video data are identified, determine feature object；

Determine that image data and described image data where the feature object correspond to the time point of video frame.

20. according to the method for claim 16, which is characterized in that in the video data playing process, send triggering The corresponding prompt information of point, comprising:

Request of data is received in the video data playing process；

Corresponding trigger point is determined according to the request of data, and the prompt letter of character pair object is determined according to the trigger point Breath；

Send the prompt information of the feature object.

21. according to the method for claim 16, which is characterized in that whether judge the corresponding response operation of the prompt information Meet and impose a condition, comprising:

Receive the operation information of the corresponding response operation of the prompt information；

Corresponding setting condition is determined according to the prompt information, judges whether corresponding response operation is full using the response message The foot setting condition.

22. according to the method for claim 21, which is characterized in that the response operation comprises at least one of the following: screenshotss Instruction operation obtains instruction operation, selection instruction operation.

23. according to the method for claim 22, which is characterized in that be using the corresponding response operation of response message judgement It is no to meet the setting condition, it comprises at least one of the following:

Truncated picture data are obtained from the operation information, are identified in the truncated picture data with the presence or absence of feature pair As；

Reply message is obtained from the operation information, judges whether the reply message is correct.

24. method described in 7,18,19 or 23 according to claim 1, which is characterized in that the feature object include it is following at least It is a kind of: scenario objects, product object, who object, brand object.

25. according to the method for claim 16, which is characterized in that the display for changing setting content, comprising:

Determine that character pair object in trigger point is setting content in the video data, changes the feature pair in the video data As.

26. according to the method for claim 16, which is characterized in that the display for changing setting content, comprising:

It counts the response operation and meets the number to impose a condition；

After the number reaches frequency threshold value, change the setting content in the video data.

27. according to the method for claim 19, which is characterized in that described after the response operates and meets setting condition Method further include:

The result prompt information for determining the trigger point character pair object sends the result prompt information.

28. according to the method for claim 16, which is characterized in that the prompt information includes the prompt information of advertisement, institute Stating setting content includes: the ad data shown in video.

29. according to the method for claim 16, which is characterized in that it is described change setting content display, including with down toward A kind of few step:

Cancel the display of setting content；

Shorten the display time of setting content；

Reduce the size that setting content corresponds to display window；

Reduce the corresponding broadcast sound volume of setting content；

Reduce the resolution ratio of setting content；

Mask is added for setting content.

30. a kind of playback process device characterized by comprising

Cue module is interacted, for being obtained during playing video data according to the corresponding trigger point of the video data Prompt information；

Playing module, for showing the prompt information；

Operation module, for receiving the corresponding response operation of the prompt information, after the response operates and meets setting condition, Change the display of setting content.

31. device according to claim 30, which is characterized in that the setting content includes the feature pair in video data As.

32. device according to claim 30, which is characterized in that the setting content is to operate to meet setting item in response The number of part is more than change display after frequency threshold value.

33. a kind of playback process device characterized by comprising

Setup module, for trigger point to be arranged for video data in advance；

Prompting processing, in the video data playing process, sending the corresponding prompt information in trigger point；

Result treatment module, for judging whether the corresponding response operation of the prompt information meets setting condition；In the sound After satisfaction setting condition should be operated, change the display of setting content.

34. device according to claim 33, which is characterized in that the setting content includes the feature pair in video data As.

35. device according to claim 33, which is characterized in that

The result treatment module meets the number to impose a condition for counting the response operation；When the number reaches secondary After number threshold value, change setting content from the video data.

36. a kind of terminal device characterized by comprising

One or more processors；With

One or more machine readable medias of instruction are stored thereon with, when being executed by one or more of processors, are made Obtain method of the terminal device execution as described in one or more in claim 1-15.

37. one or more machine readable medias, are stored thereon with instruction, when executed by one or more processors, so that Terminal device executes the method as described in one or more in claim 1-15.

38. a kind of server characterized by comprising

One or more processors；With

One or more machine readable medias of instruction are stored thereon with, when being executed by one or more of processors, are made Obtain method of the server execution as described in one or more in claim 16-29.

39. one or more machine readable medias, are stored thereon with instruction, when executed by one or more processors, so that Server executes the method as described in one or more in claim 16-29.

40. a kind of operating system for television terminal characterized by comprising

Display unit, playing video data；Display reminding information；And after response operates and meets setting condition, change setting The display of content；

Communication unit obtains prompt information according to the corresponding trigger point of the video data during playing video data； And receive the corresponding response operation of the prompt information.