CN105117932A - Marketing system - Google Patents

Marketing system Download PDF

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Publication number
CN105117932A
CN105117932A CN201510473023.9A CN201510473023A CN105117932A CN 105117932 A CN105117932 A CN 105117932A CN 201510473023 A CN201510473023 A CN 201510473023A CN 105117932 A CN105117932 A CN 105117932A
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CN
China
Prior art keywords
mobile terminal
client
intelligent mobile
marketing system
marketing
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Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
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CN201510473023.9A
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Chinese (zh)
Inventor
贺文豪
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Beijing Sichuang Yuanchuan Network Technology Development Co Ltd
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Beijing Sichuang Yuanchuan Network Technology Development Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
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Application filed by Beijing Sichuang Yuanchuan Network Technology Development Co Ltd filed Critical Beijing Sichuang Yuanchuan Network Technology Development Co Ltd
Priority to CN201510473023.9A priority Critical patent/CN105117932A/en
Publication of CN105117932A publication Critical patent/CN105117932A/en
Pending legal-status Critical Current

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Abstract

The invention relates to the field of marketing, particularly to a marketing system. The invention provides a marketing system, including a network server, a client fixed at a user and an intelligent mobile terminal connected with the network server, wherein the network server is connected with the client, the marketing system also includes an information presentation device connected with the client, the client is used for generating identification information identified by the intelligent mobile terminal, the information presentation device is used for presenting the identification information, and the identification information is sound or image information. In the marketing system provided by the invention, since the client generates the identification information identified by the intelligent mobile terminal, the information presentation device presents the identification information, and the identification information is sound or image information, the intelligent mobile terminal can obtain marketing information just by reading the identification information. The client of the marketing system can send information to the intelligent mobile terminal easily.

Description

A kind of marketing system
Technical field
The present invention relates to marketing domain, particularly a kind of marketing system.
Background technology
Patent publication No is that the document of CN201477634U discloses a kind of precision marketing system, it comprises at least one accurate marketing special-purpose terminal, telecom operators base station, telecom operators' gateway, accurate marketing server, at least one keeper's computer, described accurate marketing special-purpose terminal, telecom operators base station, telecom operators' gateway is sequentially connected with accurate marketing server, wherein, be wireless connections between accurate marketing special-purpose terminal and telecom operators base station, telecom operators base station, wired connection is passed through between telecom operators' gateway and accurate marketing server, described keeper's computer is connected to accurate marketing server by wide area network or LAN (Local Area Network).What it can be unified recommend with guarantee on accurate marketing server and Customer Information data in the trade company that trustship whole system is all, whole Customer Information data of certain trade company of correspondence are downloaded on accurate marketing special-purpose terminal, browse the Customer Information consulted in this terminal at any time, easy to use.
Patent publication No is that the document of 102521761A discloses a kind of marketing system based on website, comprises Subscriber Information Module, product information module, order generation module, deposit payment module and information inquiry module; User can pass through Subscriber Information Module or the corresponding product of product information model choice, then generates order, user to be propped up by deposit payment module pay earnest money after complete transaction, user is also by information inquiry module query-related information; Described marketing system props up WINDOWS and unix system; Described marketing system is also provided with client-end subsystem.Beneficial effect of the present invention is: the limitation having broken Traditional Marketing pattern, improves efficiency greatly.
The client of existing marketing system sends information complexity very to intelligent mobile terminal.
Summary of the invention
The object of the invention is to provide a kind of marketing system, and the client being easy to just can realize marketing system sends information to intelligent mobile terminal.
For reaching above-mentioned advantage, the invention provides a kind of marketing system, comprise the webserver, be fixed on the client at user place, the intelligent mobile terminal be connected with the described webserver, the described webserver and described client's side link, described marketing system also comprises the Informational Expression device with described client's side link, described client is for generating by the identifying information of described intelligent mobile terminal identification, described Informational Expression device is for showing described identifying information, and described identifying information is sound or image information.
In an embodiment of marketing system of the present invention, after described intelligent mobile terminal reads described identifying information, the positional information of described intelligent mobile terminal and identifying information are sent to the described webserver, after described webserver identifying information mates with the Data Comparison in the described webserver, determine identifying information.
In an embodiment of marketing system of the present invention, described image information is Quick Response Code or bar code.
In an embodiment of marketing system of the present invention, described client generates marketing message and is sent to the described webserver;
In an embodiment of marketing system of the present invention, the described webserver receives generating web page after described marketing message, and the address of described webpage is sent to described client;
Described address is generated described identifying information by described client, and is sent to described Informational Expression device.
In an embodiment of marketing system of the present invention, described marketing system also comprises the wireless network connection device with described client's side link, described identifying information is the title of wireless network connection device and connects password, is connected after described intelligent mobile terminal reads described identifying information with described wireless network connection device.
In an embodiment of marketing system of the present invention, described wireless network connection device is bluetooth nodes or wireless router.
In an embodiment of marketing system of the present invention, described client can send marketing message by mobile terminal by wireless network connection device to described.
In an embodiment of marketing system of the present invention, read the information of described intelligent mobile terminal after energy mobile terminal described in described client's side link and be stored in the described webserver;
Described client reads the information of described intelligent mobile terminal from the described webserver.
In an embodiment of marketing system of the present invention, when described intelligent mobile terminal and described client's side link, described intelligent mobile terminal sends information during in internet, described marketing message is sent to internet simultaneously.
In an embodiment of marketing system of the present invention, the quantity of described wireless network connection device is more than 3, the position of described wireless network connection device is known, described client is when described intelligent mobile terminal is connected with described wireless network connection device, calculate the described wireless network connection device of diverse location and the distance of described intelligent mobile terminal, described client determines the position of described intelligent mobile terminal by calculating.
In marketing system of the present invention, owing to reading marketing message after intelligent mobile terminal reading identifying information, the client that the annexation without the need to setting up client and intelligent mobile terminal just can realize marketing system sends marketing message to intelligent mobile terminal.
Accompanying drawing explanation
Figure 1 shows that the structural drawing of the marketing system of first embodiment of the invention;
Figure 2 shows that the marketing system of first embodiment of the invention issues the process flow diagram of marketing message;
Figure 3 shows that the structural drawing of the marketing system of second embodiment of the invention;
Figure 4 shows that the marketing system of second embodiment of the invention issues the process flow diagram of marketing message.
Embodiment
For further setting forth the present invention for the technological means reaching predetermined goal of the invention and take and effect, below in conjunction with accompanying drawing and preferred embodiment, proposing embodiment, structure, feature and effect thereof to according to the present invention, being described in detail as follows.
Figure 1 shows that the structural drawing of the marketing system of first embodiment of the invention.Refer to Fig. 1, the marketing system 10 of the present embodiment, comprises the webserver 11, client 13, Informational Expression device 15, intelligent mobile terminal 17.Connected by wired or wireless network between the webserver 11 and client 13; Connected by wired or wireless network between client 13 and Informational Expression device 15; Intelligent mobile terminal 17, the webserver 11 are connected with internet respectively.
The webserver 11 is connected with internet and client 13.The webserver 11 is for storing the customer information of intelligent mobile terminal 17.The marketing message that the webserver 11 is edited for receiving client 13; The network address of marketing message also for marketing message being issued on the internet, and is sent to client 13 by the webserver 11 automatically.
Client 13 is connected with the webserver 11, and client 13 is connected with Informational Expression device 15.Client 13 can be computing machine, client 13 is for being sent to the webserver 11 by marketing message, client 13 is also converted to for the network address of the webserver 11 by reception the identifying information that intelligent mobile terminal 17 can identify, the identifying information of generation is sent to Informational Expression device 15 by client 13.
Informational Expression device 15 is connected with client 13, and Informational Expression device is for showing identifying information, and identifying information is sound or image information, and image information can be Quick Response Code or bar code.It should be noted that if the audio frequency range that identifying information is sound can be exceeded the mankind and can hear at this.
Intelligent mobile terminal 17 is connected with internet, and the webpage that after intelligent mobile terminal 17 reads identifying information, access web server 11 is issued, reads marketing message.Intelligent mobile terminal 17 needs to load corresponding identification software in advance.Marketing message can comprise favor information, reward voucher, items list etc.
In order to further understand technical scheme of the present invention, Figure 2 shows that the marketing system of first embodiment of the invention issues the process flow diagram of marketing message.Please also refer to Fig. 1, Fig. 2.The flow process of the marketing system issue marketing message of first embodiment of the invention is:
Marketing message is sent to the webserver 11 by S101 client 13;
Marketing message is issued on the internet after receiving client 13 marketing message by the S102 webserver, and the network address of marketing message or link are sent to client 13;
The network address of reception is converted to identifying information by S103 client 13, and is sent to Informational Expression device 15;
S104 Informational Expression device 15 shows identifying information;
The webpage that after S105 intelligent mobile terminal 17 reads identifying information, access web server 11 is issued, reads marketing message.
Directly marketing message is obtained by reading the webpage of accessing formulation after identifying information due to user in the marketing system of the present embodiment.Intelligent mobile terminal is while access marketing message, and the webserver can obtain the information of intelligent mobile terminal, and the demand webserver according to client user can send marketing message to the user specified.Intelligent mobile terminal is when accessing marketing message, and intelligent mobile terminal can also have access to other information except marketing message of webserver configuration very easily.Other information except marketing message of webserver configuration can be generated as with marketing message at same webpage as required or link.
Figure 3 shows that the structural drawing of the marketing system of second embodiment of the invention.Refer to Fig. 3, the difference of the marketing system 10 of the present embodiment and the marketing system of the first embodiment with, the marketing system 10 of the present embodiment also comprises wireless network connection device 19, and wireless network connection device 19 is connected with client 13.Wireless network connection device 19 is bluetooth nodes or wireless router.
The identifying information that client 13 generates is the title of wireless network connection device 19 and connects password, and the identifying information that Informational Expression device 15 shows is the title of wireless network connection device 19 and connects password.Just can automatically be connected with wireless network connection device 19 after such intelligent mobile terminal 17 reads identifying information.
When intelligent mobile terminal 17 is connected with wireless network connection device 19, at this moment intelligent mobile terminal 17 can connect client 13 or the webserver 11 by wireless network connection device 19.Namely the webserver 11 client 13, intelligent mobile terminal 17 realize connecting.
Client 13 can send marketing message by wireless network connection device 19 to intelligent mobile terminal 17.Namely client 13, the webserver 11 realize information interaction with intelligent mobile terminal 17.Concrete at this moment intelligent mobile terminal 17 can send information by wireless network connection device 19 or the webserver 11 to client 13, and as customer information, registered members, orders dishes, and offers suggestions.
Client 13 can also read information storage that intelligent mobile terminal 17 carries in the webserver 11, as consumer behavior and other customer data; Client can read intelligent mobile terminal 17 consumer behavior in the past and the information of customer data from the webserver.Customer data comprises age, height, sex, native place, birthday, contact method, emolument situation, medical history, education experience, work experience, consumption history.
Intelligent mobile terminal 17 is when obtaining marketing message, and marketing message and word, sound, picture, image can be published on internet by intelligent mobile terminal 17 simultaneously.As the circle of friends of micro-letter, microblogging etc.
In order to further understand technical scheme of the present invention, Figure 4 shows that the marketing system of second embodiment of the invention issues the process flow diagram of marketing message.Please also refer to Fig. 3, Fig. 4.The flow process of the marketing system issue marketing message of second embodiment of the invention is:
The identifying information that the title of wireless network connection device 19 and connection password generate by S201 client 13 is also sent to Informational Expression device 15;
Be connected with wireless network connection device 19 after S202 intelligent mobile terminal 17 reads identifying information;
S203 client 13 sends marketing message to intelligent mobile terminal 17, and client 13 obtains the identity information of intelligent mobile terminal 17;
S204 client 13 reads the information of intelligent mobile terminal 17 by the webserver 11;
The information of S205 client 13 acquisition and recording intelligent mobile terminal 17;
The information of intelligent mobile terminal 17 is sent to the webserver 11 and stores by S206 client 13.
Very conveniently can understand fast the user of the marketing system 10 of the present embodiment and serve the user of intelligent mobile terminal 17.The data of intelligent mobile terminal 17 can be gathered, as the guidance of decision maker's business decision simultaneously.
Certain intelligent mobile terminal 17 can realize transaction by the user of internet and client 13.The identifying information that client generates can also comprise the title of webpage network address and wireless network connection device 19 simultaneously and connect password.The network address of webpage can be payment link.Network address is only shared when sharing marketing message to other users by the user of such intelligent mobile terminal 17 just can allow other user obtain marketing message.
Other parts of the second embodiment of the present invention are similar with principle to the communication system architecture of the first embodiment, do not repeat to repeat at this.
In one embodiment of the invention, be that the quantity of wireless network connection device 19 is more than 3 with the difference of second embodiment of the invention, the position of wireless network connection device 19 is known, client 13 calculates the wireless network connection device 19 of diverse location and the distance of intelligent mobile terminal 17 when intelligent mobile terminal 17 is connected with wireless network connection device 19, client 13 determines the position of intelligent mobile terminal 17 by calculating.The position of intelligent mobile terminal is sent to the webserver by client.Calculate further after the wireless transmission time that wireless network connection device 19 can be connected with intelligent mobile terminal 17 according to measurement wireless network connection device 19 with the measuring method of the distance of intelligent mobile terminal 17, signal attenuation degree, radio or electromagnetic phase differential.
When the position of intelligent mobile terminal is sent to the webserver by client, the marketing message of the retail shop near intelligent mobile terminal is sent to intelligent mobile terminal by the webserver.The data of the user of the intelligent mobile terminal that certain webserver can also be grasped according to it selectively send information to intelligent mobile terminal.
To sum up, marketing system of the present invention at least has following advantage:
In marketing system of the present invention, because client generates by the identifying information of described intelligent mobile terminal identification, Informational Expression device shows described identifying information, and described identifying information is sound or image information, and intelligent mobile terminal can obtain marketing message after reading identifying information.The client being easy to just can realize marketing system sends information to intelligent mobile terminal.
In an embodiment of marketing system of the present invention, the user of marketing system very conveniently can understand fast and serve the user of intelligent mobile terminal.The data of intelligent mobile terminal can be gathered, as the guidance of decision maker's business decision simultaneously.
In an embodiment of marketing system of the present invention, intelligent mobile terminal is when accessing marketing message, and intelligent mobile terminal can also have access to other information except marketing message of webserver configuration very easily.Other information except marketing message of webserver configuration can be generated as with marketing message at same webpage as required or link.
In an embodiment of marketing system of the present invention, marketing message and word, sound, picture, image can be published on internet by intelligent mobile terminal simultaneously.
In an embodiment of marketing system of the present invention, when the position of intelligent mobile terminal is sent to the webserver by client, the marketing message of the retail shop near intelligent mobile terminal is sent to intelligent mobile terminal by the webserver.
In an embodiment of marketing system of the present invention, the data of the user of the intelligent mobile terminal that the webserver can also be grasped according to it selectively send information to intelligent mobile terminal.
Above, it is only preferred embodiment of the present invention, not any pro forma restriction is done to the present invention, although the present invention discloses as above with preferred embodiment, but and be not used to limit the present invention, any those skilled in the art, do not departing within the scope of technical solution of the present invention, make a little change when the technology contents of above-mentioned announcement can be utilized or be modified to the Equivalent embodiments of equivalent variations, in every case be do not depart from technical solution of the present invention content, according to any simple modification that technical spirit of the present invention is done above embodiment, equivalent variations and modification, all still belong in the scope of technical solution of the present invention.

Claims (10)

1. a marketing system (10), comprise the webserver (11), be fixed on the client (13) at user place, the intelligent mobile terminal (17) be connected with the described webserver (11), the described webserver (11) is connected with described client (13), it is characterized in that: described marketing system (10) also comprises the Informational Expression device (15) be connected with described client (13), described client (13) is for generating the identifying information identified by described intelligent mobile terminal (17), described Informational Expression device (15) is for showing described identifying information.
2. marketing system according to claim 1 (10), is characterized in that: described identifying information is sound or image information.
3. marketing system according to claim 2 (10), is characterized in that: described image information is Quick Response Code or bar code.
4. marketing system according to claim 1 (10), is characterized in that: described client (13) generates marketing message and is sent to the described webserver (11);
The described webserver (11) receives generating web page after described marketing message, and the address of described webpage is sent to described client (13);
Described address is generated described identifying information by described client (13), and is sent to described Informational Expression device (15).
5. marketing system according to claim 1 (10), it is characterized in that: described marketing system (10) also comprises the wireless network connection device (19) be connected with described client (13), described identifying information is the title of wireless network connection device (19) and connects password, is connected after described intelligent mobile terminal (17) reads described identifying information with described wireless network connection device (19).
6. marketing system according to claim 5 (10), is characterized in that: described wireless network connection device (19) is bluetooth nodes or wireless router.
7. marketing system according to claim 5 (10), is characterized in that: described client (13) can send marketing message by mobile terminal (17) by wireless network connection device (19) to described.
8. marketing system according to claim 5 (10), is characterized in that: described client (13) connects described can reading the information of described intelligent mobile terminal (17) afterwards and be stored in the described webserver (11) by mobile terminal (17);
Described client (13) reads the information of described intelligent mobile terminal (17) from the described webserver (11).
9. marketing system according to claim 7 (10), it is characterized in that: when described intelligent mobile terminal (17) is connected with described client (13), described intelligent mobile terminal (17) sends information during in internet, described marketing message is sent to internet simultaneously.
10. marketing system according to claim 5 (10), it is characterized in that: the quantity of described wireless network connection device (19) is more than 3, the position of described wireless network connection device (19) is known, described client (13) is when described intelligent mobile terminal (17) is connected with described wireless network connection device (19), calculate the described wireless network connection device (19) of diverse location and the distance of described intelligent mobile terminal (17), described client (13) determines the position of described intelligent mobile terminal (17) by calculating.
CN201510473023.9A 2015-08-05 2015-08-05 Marketing system Pending CN105117932A (en)

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Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN106355435A (en) * 2016-08-24 2017-01-25 广州云移信息科技有限公司 Merchant marketing method and its system
CN106447378A (en) * 2016-07-12 2017-02-22 昆山炫生活信息技术有限公司 Cross-platform marketing system

Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN102594898A (en) * 2012-02-28 2012-07-18 刘杨志 IoT (Internet of Things)-based accurate advertisement marketing method and system
CN103442411A (en) * 2013-09-12 2013-12-11 李梁 Method for automatically connecting communication equipment to WIFI (Wireless Fidelity) through scanning two-dimension code graph

Patent Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN102594898A (en) * 2012-02-28 2012-07-18 刘杨志 IoT (Internet of Things)-based accurate advertisement marketing method and system
CN103442411A (en) * 2013-09-12 2013-12-11 李梁 Method for automatically connecting communication equipment to WIFI (Wireless Fidelity) through scanning two-dimension code graph

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN106447378A (en) * 2016-07-12 2017-02-22 昆山炫生活信息技术有限公司 Cross-platform marketing system
CN106355435A (en) * 2016-08-24 2017-01-25 广州云移信息科技有限公司 Merchant marketing method and its system

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Application publication date: 20151202

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