CN108243219B - Information pushing method and device - Google Patents
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- CN108243219B CN108243219B CN201611218092.6A CN201611218092A CN108243219B CN 108243219 B CN108243219 B CN 108243219B CN 201611218092 A CN201611218092 A CN 201611218092A CN 108243219 B CN108243219 B CN 108243219B
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Abstract
The application discloses a method and a device for pushing information. One embodiment of the method comprises: acquiring a demand item to be pushed; identifying the identification type of each user identification in an association identification group to which the user identification corresponding to the demand item to be pushed belongs, wherein the corresponding relation between the user identification and the demand item is determined according to historical access information of the user identification, the association identification group associates the user identification based on the historical access information to generate, and each association identification group comprises at least one user identification of the identification type; and selecting a preset template corresponding to the identified identification type for each identified user identification, and generating push information according to the demand items to be pushed so as to push information. The implementation mode can improve the effectiveness of information push by expanding the information push channel.
Description
Technical Field
The application relates to the technical field of computers, in particular to the technical field of internet, and particularly relates to a method and a device for pushing information.
Background
Information push, also called "network broadcast", is a technology for reducing information overload by pushing information required by users on the internet through a certain technical standard or protocol. The information push technology can reduce the time spent by the user in searching on the network by actively pushing information to the user. However, in the existing information push technology, information push is often performed for an account of a user on a certain network platform, and when there are situations that information obtained according to the account of the user on a certain network platform is limited, or the account of the network platform is used by the user at a long interval, the information may not reach the user in time, for example, the pushed information may miss an expiration date by the user, and the like. Therefore, the information push technology has the problems of single push channel and low effectiveness of information push.
Disclosure of Invention
The present application aims to provide an improved information pushing method and apparatus to solve the technical problems mentioned in the above background section.
In one aspect, the present application provides an information pushing method, where the method includes: acquiring a demand item to be pushed; identifying the identification type of each user identification in an association identification group to which the user identification corresponding to the demand item to be pushed belongs, wherein the corresponding relation between the user identification and the demand item is determined according to historical access information of the user identification, the association identification group associates the user identification based on the historical access information to generate, and each association identification group comprises at least one user identification of the identification type; and selecting a preset template corresponding to the identified identification type for each identified user identification, and generating push information according to the demand items to be pushed so as to push information.
In some embodiments, the association identifier group is generated by: associating the terminal equipment based on login information of each user identifier in the terminal equipment; and associating the user identifications based on the association relationship of the terminal equipment according to the terminal equipment logged in by each user identification to generate an association identification group.
In some embodiments, the login information includes at least one of: login time, internet protocol address, geographic position and internet protocol host.
In some embodiments, associating the terminal device based on the login information of each user identifier at the terminal device includes: associating the terminal devices of which the login information comprises the common items; or, calculating the device association degree of each terminal device according to the login information, and associating the terminal devices with the device association degree larger than a preset device association degree threshold value.
In some embodiments, associating the user identifiers based on the association relationship of the terminal devices according to the terminal devices logged in by each user identifier, and generating the association identifier group includes: for each group of associated terminal equipment, calculating the identification association degree between every two user identifications logged in the group of associated terminal equipment according to the historical access information; determining the user identifier with the identifier association degree larger than a preset identifier association degree threshold value as an associated user identifier; and generating an association identification group based on the determined association user identification.
In some embodiments, the historical access information includes at least one of: searching information of a user in the terminal equipment; clicking information of a user on the terminal equipment; browsing information of a user on terminal equipment; and (5) offline information interaction.
In some embodiments, when the historical access information includes offline interaction information, the method for determining the correspondence between the user identifier and the requirement item includes: acquiring a user identifier and an offline requirement item which are contained in the offline interaction information, wherein the user identifier and the offline requirement item which are contained in the offline interaction information have a corresponding relation; calculating the similarity between the user identification contained in the offline interaction information and other user identifications according to historical access information; and determining that the user identifier selected from other user identifiers according to a preset similarity threshold or number threshold has a corresponding relation with the offline demand item.
In a second aspect, the present application provides an information pushing apparatus, including: the acquisition module is configured to acquire a demand item to be pushed; the identification module is configured to identify the identification type of each user identification in an association identification group to which the user identification corresponding to the demand item to be pushed belongs, wherein the user identification and the demand item have a corresponding relationship determined according to historical access information of the user identification, the association identification group is generated by associating the user identification based on the historical access information, and each association identification group comprises at least one user identification of an identification type; and the pushing module is configured for selecting a preset template corresponding to the identified identification type for each identified user identification, and generating pushing information according to the demand items to be pushed so as to push information.
In some embodiments, the apparatus further includes an association module configured to generate an association identifier group, including: the terminal equipment association unit is configured for associating the terminal equipment based on login information of each user identifier in the terminal equipment; and the user identifier association unit is configured for associating the user identifiers based on the association relationship of the terminal equipment according to the terminal equipment logged in by each user identifier to generate an association identifier group.
In some embodiments, the login information includes at least one of: login time, internet protocol address, geographic position and internet protocol host.
In some embodiments, the terminal device associating unit is further configured to: associating the terminal devices of which the login information comprises the common items; or, calculating the device association degree of each terminal device according to the login information, and associating the terminal devices with the device association degree larger than a preset device association degree threshold value.
In some embodiments, the user identifier associating unit is further configured to: for each group of associated terminal equipment, calculating the identification association degree between every two user identifications logged in the group of associated terminal equipment according to the historical access information; determining the user identifier with the identifier association degree larger than a preset identifier association degree threshold value as an associated user identifier; and generating an association identification group based on the determined association user identification.
In some embodiments, the historical access information includes at least one of: searching information of a user in the terminal equipment; clicking information of a user on the terminal equipment; browsing information of a user on terminal equipment; and (5) offline information interaction.
In a third aspect, the present application further provides a computing device comprising: one or more processors; a memory for storing one or more programs; when the one or more programs are executed by the one or more processors, the processors are caused to implement the method for generating the presentation information provided by the present application.
The information pushing method and the information pushing device provided by the application can be used for acquiring a demand item to be pushed, identifying the identification type of each user identification in an associated identification group to which the user identification corresponding to the demand item to be pushed belongs, wherein the corresponding relation between the user identification and the demand item is determined according to historical access information of the user identification, the associated identification group is generated by associating the user identification based on the historical access information, each associated identification group comprises at least one user identification of the identification type, then selecting a preset template corresponding to the identified identification type for each identified user identification, generating pushing information according to the demand item to be pushed for information pushing, generating the associated user identification group by associating different types of user identifications, and respectively pushing information to the user identifications of each identification type in the associated user identification group to which the user identification corresponding to the demand item belongs, the information push channel can be expanded, and therefore the effectiveness of information push can be improved.
Drawings
Other features, objects and advantages of the present application will become more apparent upon reading of the following detailed description of non-limiting embodiments thereof, with reference to the accompanying drawings in which:
FIG. 1 illustrates an exemplary system architecture to which embodiments of the present application may be applied;
FIG. 2 is a flow diagram of one embodiment of a method of information push according to the present application;
FIG. 3 is a schematic diagram of an application scenario of a method of information push according to the present application;
FIG. 4 is a flow diagram of another embodiment of a method of information push according to the present application;
fig. 5 is a schematic structural diagram of an embodiment of an information pushing apparatus according to the present application;
FIG. 6 is a schematic block diagram of a computer system suitable for use in implementing an electronic device according to embodiments of the present application.
Detailed Description
The present application will be described in further detail with reference to the following drawings and examples. It is to be understood that the specific embodiments described herein are merely illustrative of the relevant invention and not restrictive of the invention. It should be noted that, for convenience of description, only the portions related to the related invention are shown in the drawings.
It should be noted that the embodiments and features of the embodiments in the present application may be combined with each other without conflict. The present application will be described in detail below with reference to the embodiments with reference to the attached drawings.
FIG. 1 illustrates an exemplary system architecture 100 to which embodiments of the present application may be applied.
As shown in fig. 1, the system architecture 100 may include terminal devices 101, 102, a network 103, and a server 104. The network 103 serves as a medium for providing communication links between the terminal devices 101, 102 and the server 104. Network 103 may include various connection types, such as wired, wireless communication links, or fiber optic cables, to name a few.
The terminal devices 101, 102 may interact with the server 104 via the network 103 to receive or send messages or the like. The terminal devices 101 and 102 may have various communication client applications installed thereon, such as an information push application, a shopping application, a search application, a map application, a financing application, a social platform application, a mailbox client, an instant messaging tool, and the like.
The terminal devices 101 and 102 may be various electronic devices supporting information push applications, shopping applications, and the like installed thereon, including but not limited to smart phones, smart watches, tablet computers, personal digital assistants, electronic book readers, MP3 players (Moving Picture Experts Group Audio Layer III, motion Picture Experts compression standard Audio Layer III, MP4 players (Moving Picture Experts Group Audio Layer IV, motion Picture Experts compression standard Audio Layer 4), laptop portable computers, desktop computers, and the like.
The server 104 may be a server that provides various services. For example, the server 104 may be a background server or the like that provides support for information push type applications, shopping type applications, and the like of the terminal devices 101, 102. The server can store, generate and the like the received data and feed back the processing result to the terminal equipment.
It should be noted that the method for pushing information provided in the embodiment of the present application may be executed by the server 104, may also be executed by the terminal devices 101 and 102, and may also be executed by both the server 104 and the terminal device 101 or 102, which is not limited in this application. Accordingly, the information pushing apparatus provided in the embodiment of the present application may be provided in the server 104, or may be provided in the terminal devices 101 and 102, or may be provided in part in the server 104, or in part in the terminal devices 101 or 102.
It should be understood that the number of terminal devices, networks, and servers in fig. 1 is merely illustrative. There may be any number of terminal devices, networks, and servers, as desired for implementation.
Referring to fig. 2, a flow 200 of one embodiment of a method of information push is shown. The embodiment is mainly exemplified by applying the method to an electronic device with certain computing capability, and the electronic device may be, for example, the server 104 shown in fig. 1. The information pushing method comprises the following steps:
In this embodiment, the electronic device may obtain at least one requirement item to be pushed from a local place or a remote place. The requirement items may be used to indicate items, services, information, and the like related to various requirements, intentions, and the like of the user, such as commodities required by the user, talents required by a business, knowledge that the user wants to learn, and the like. Specifically, the electronic device may pre-store the information of the demand item to be pushed, and at this time, the electronic device may directly obtain the demand item to be pushed from the local; in addition, the electronic device may also remotely obtain the requirement item to be pushed from a terminal device running the information pushing application or the shopping application in a wired connection manner or a wireless connection manner. The wireless connection means includes, but is not limited to, a 3G/4G connection, a WiFi connection, a bluetooth connection, a WiMAX connection, a Zigbee connection, a uwb (ultra wideband) connection, and other wireless connection means now known or developed in the future.
The requirement item information may only include the requirement item, and may further include but is not limited to at least one of the following: the supply time of the demand items (such as the term release time of encyclopedic knowledge and the like), the supply platform of the demand items (such as a promotion website of goods), the supply quantity of the demand items (such as service items and the like), the supply conditions of the demand items (such as the salary requirement of job seekers, the promotion price of goods and the like) and the like. When the electronic device stores the information of the demand items to be pushed in advance, the electronic device can only store the information of the demand items to be pushed for information pushing, and can also store the information of the demand items in an indefinite quantity or a certain quantity in advance. When the requirement item to be pushed is not pre-stored in the electronic device, the electronic device may further receive the requirement item information to be pushed, which is input by the user, from the terminal device running the information push application and the shopping application to obtain the requirement item to be pushed, and at this time, the terminal device running the information push application and the shopping application may also be the electronic device itself.
It is understood that the demand items to be pushed may be one or more. For each demand item to be pushed, the electronic device may acquire, for each demand item to be pushed, the demand item to be pushed to execute the information pushing method of this embodiment. The information pushing method of this embodiment may sequentially execute a plurality of demand items to be pushed, and may also execute the demand items in parallel, which is not limited in this application.
In this embodiment, the electronic device may then find out, according to the acquired requirement item to be pushed, an association identifier group to which the user identifier corresponding to the requirement item to be pushed belongs, identify each user identifier in the found association identifier group, and determine an identifier type of each user identifier.
The user identifier (user ID) is a symbol used for identifying the user identity when the user logs in on the internet, and may be, for example, a first part of an email address of the user (e.g., xxxx in email address xxxx @163. com), a number used by the user to log in a network platform (e.g., shopping website account number: yyy), and the like, which is not limited in the present application. It can be understood that the user identifier corresponds to a user having a user identifier, so that the requirement item and the user identifier in this embodiment may have a corresponding relationship, and this corresponding relationship may be used to represent a requirement condition of the user corresponding to the user identifier for the requirement item, and meanwhile, the corresponding relationship is obtained and stored by the electronic device in advance. For example, the user id yyy1 of a shopping website may correspond to two requirement items, namely, a dress and a shirt, which indicates that the user corresponding to the user id yyy1 has a requirement for the dress and the shirt. In this embodiment, the corresponding relationship between the user identifier and the requirement item may be determined according to historical access information of the user identifier. The historical access information herein may include, but is not limited to, at least one of: login information of a user identifier on a terminal device, search information of a user corresponding to the user identifier on the terminal device by using the user identifier, click information of a user corresponding to the user identifier on the terminal device by using the user identifier, browsing information of a user corresponding to the user identifier on the terminal device by using the user identifier, offline interaction information of the user (for example, information of purchased goods interacted with a merchant during offline consumption, and the like), and the like. Wherein, the login information may include, but is not limited to, at least one of the following: login time, internet protocol IP address, geographic location, internet protocol host, etc. For example, a user with a user identifier yyy1 logs in a shopping website through the user identifier yyy1 to browse a page related to a dress and a shirt, and it is determined that the user identifier yyy1 corresponds to the requirement item dress and the shirt. It can be understood that, for a certain requirement item, all the user identifiers having a corresponding relationship with the requirement item can be obtained through the corresponding relationship between each user identifier and the requirement item. After determining the requirement item to be pushed, the electronic device may obtain the user identifier having a corresponding relationship with the requirement item to be pushed.
In this embodiment, the association identifier group may be generated by associating the user identifiers based on the historical access information, where each association identifier group may include at least one identifier type of user identifier. The user identities in the set of associated identities may have an association relationship. The association may be measured by different associations. For example, if a social platform account and a shopping website account log on the same computer, which are logged on by the same device (the associated item may be the logged-on device), the electronic device may determine that they are associated user identifiers and divide them into the same associated identifier group. As another example, if two shopping website accounts, which both often purchase baby clothing, are browsing user identities of similar web pages frequently (the associated items may have historical access to information), the electronic device may determine that they are associated user identities and divide them into the same associated identity group. It is understood that the user identifiers in the association identifier group may be user identifiers used by the same user on different network platforms, user identifiers used by users with similar interests, user identifiers used by users who are friends or family with each other, and the like.
The identity type may be used to indicate a category to which the subscriber identity belongs, a platform type of the subscriber identity, a platform to which the subscriber identity belongs, and so on. For example, a social platform (platform type) user identification and a shopping platform (platform type) user identification are user identifications of different platform types. The social platform user identifier may also belong to a social class (category) user identifier, and the shopping platform (platform type) user identifier may also belong to a shopping class (category) user identifier. Specifically, the platforms to which the social platform user identifier and the microblog user identifier belong may be a WeChat platform and a microblog platform, respectively. The user identifiers in the same associated identifier group may belong to the same identifier type or different identifier types. In practice, when the electronic device obtains the user identifier, the identifier type of the user identifier may be recorded by using a character or a flag bit. In this step, the electronic device may identify the identifier type of the user identifier according to a recording manner of the identifier type.
In some optional implementation manners of this embodiment, when the historical access information includes offline interaction information, the determining, by the electronic device, a corresponding relationship between the user identifier and the requirement item according to the historical access information of the user identifier may further include: acquiring a user identifier and an offline demand item contained in offline interaction information, wherein the user identifier contained in the offline interaction information has a corresponding relation with the offline demand item; calculating the similarity between the user identification contained in the offline interaction information and other user identifications according to the historical access information; and determining that the user identifier selected from other user identifiers according to a preset similarity threshold or number threshold has a corresponding relation with the offline demand item. As an example, the offline interaction information may be consumption information of a consumer at a merchant, the user identifier included in the offline interaction information may be a mobile phone number of the consumer, and the like, and the offline requirement item may be a commodity purchased by the consumer, and the like. The consumer can access the network using the cell phone number as the user identification. The electronic device may calculate the similarity between the user identifier of the consumer and other user identifiers, wherein the similarity may be generated by historical access information of the user identifier, such as browsed goods, used devices, IP address of a login network, and the like, to generate two vectors, and the similarity between the two vectors is calculated as the similarity between the user identifiers by using a similarity algorithm, such as cosine similarity algorithm, Jaccard similarity algorithm, and the like. According to a preset similarity threshold or number threshold (e.g. 5), the electronic device may select a user identifier whose similarity with the user identifier of the consumer is greater than the preset similarity threshold, or select a number (e.g. 5) of user identifiers whose similarity is from high to low, and establish a corresponding relationship with the goods purchased by the consumer.
In this embodiment, the electronic device may store preset templates corresponding to the identifier types, and further select the preset template corresponding to the identified identifier type for pushing information for each user identifier in each associated identifier group in step 202. The preset template can be used for generating push information for the demand items to be pushed according to the identification type of the user identification so as to push information. The preset template can be set manually according to the identification type, and can also be obtained through machine learning according to a large amount of information contents in the corresponding identification type. Wherein the preset template may include, but is not limited to, at least one of the following: information content templates, information format templates, information delivery interfaces, and the like. For example, the identifier type may be a mailbox, and the preset template may include a mail format template, such as information including a new head, a text, a money drop, and a layout format; the information content template may be used to generate the information content of the text, for example, the information content template may be "article of interest × (demand item to be pushed) for promotion on an × (website (purchase channel), the promotion price/discount is ×, and clicking the following link × × ×, the viewing details can be directly entered"; the information sending interface is a mailbox interface and the like. For another example, the identifier type may be a mobile phone number, and the preset template may include a short message format template, a short message content template, a short message sending interface, and the like. For the user identifiers of each identifier type, the electronic device may store corresponding preset templates, which are not listed here.
As an application scenario, as shown in fig. 3, the information pushing method of the present embodiment may be applied to, for example, a background server 302 that provides support for a shopping application, which may be run on a user terminal 301, 303 held by a user. For convenience of explanation, it is assumed here that the user terminal 301 is a terminal held by a consumer, and the user 303 is a terminal held by a merchant who sells a product (a demand item) through the shopping-type application described above. First, through step 3001, the backend server 302 may process historical access information of various types of user identifiers accessed to the network through at least one user terminal 301 according to a preset time period, for example, process historical access information of a previous day, and establish a corresponding relationship between the user identifiers and goods (demand items) sold through the shopping applications; next, through step 3002, background server 302 may associate the user identifier based on the historical access information to generate association identifier groups, where each association identifier group includes at least one identifier type of user identifier; then, in step 3003, when the merchant promotes a certain commodity, the background server 301 may obtain the commodity as a demand item to be pushed through the user terminal 303; then, in step 3004, the background server 301 may identify, according to the correspondence between the user identifier and the commodity (demand item) sold in the shopping application, the identifier type of each user identifier in the association identifier group to which the user identifier corresponding to the commodity to be pushed belongs; then, in step 3005, the backend server 301 may select a preset template corresponding to the identified type of the identifier for each identified user identifier, and generate push information according to the information of the goods to be pushed to push the information, for example, push the information through various channels such as short messages and mails.
In this embodiment, since the associated user identifier group is generated by associating the user identifiers of different types, and information is pushed to the user identifier of each identifier type in the associated user identifier group to which the user identifier corresponding to the demand item belongs, the information pushing channel can be expanded, and the effectiveness of information pushing can be improved.
Referring to fig. 4, a flow 400 of another embodiment of a method of information push is shown, the flow 400 including the steps of:
In this embodiment, the electronic device may first obtain login information of each user identifier on the terminal device, and associate the terminal device based on the login information. In practice, the terminal device used by the user may be represented by a device number (for example, an International Mobile Equipment Identity (IMEI) of a smart phone). The login information may be information that the user accesses the network through the terminal device using the user identifier, and may include, but is not limited to, at least one of the following: login time, IP address, geographic location, internet protocol host, etc. The electronic device may associate terminal devices including a common item in the login information, for example, associate terminal devices having the same login IP address, associate terminal devices having the same user identifier and logged in, and the like, or calculate a device association degree of each terminal device according to the login information, and associate terminal devices having a device association degree greater than a preset device association degree threshold. Here, the device association degree may be used to indicate a degree of correlation between terminal devices, which may be determined according to a similarity of vectors generated by login information of different user identities. The similarity of the vectors can be calculated by using a similarity algorithm such as cosine similarity algorithm, Jaccard similarity algorithm, and the like, which is not described herein again.
In this embodiment, the electronic device may further calculate, for each group of associated terminal devices, an identifier association degree between each pair of user identifiers logged in the group of associated terminal devices according to the historical access information of each user identifier. Wherein, the historical access information may include, but is not limited to, at least one of the following: login information of the user identification on the terminal equipment, search information of the user corresponding to the user identification on the terminal equipment by using the user identification, click information of the user corresponding to the user identification on the terminal equipment by using the user identification, browsing information of the user corresponding to the user identification on the terminal equipment by using the user identification, offline interaction information of the user and the like.
The identity association here may be used to indicate how similar the used behavior or interests using different user identities are. Which may be determined from the similarity of vectors generated from historical access information identified by the user. Wherein the similarity of the vectors may be calculated using a similarity algorithm such as a cosine similarity algorithm, a Jaccard similarity algorithm, or the like.
In this embodiment, an identifier association threshold may be stored in the electronic device in advance, and the identifier association threshold may be set manually as needed, or may be obtained through machine learning training through a large number of sample sets. For example, when a machine learns and trains to obtain an identifier association threshold, if different types of user identifiers of the same user are to be mined in practical application, so that the same information is pushed to the user from multiple channels, a sample set can be historical access information of the different types of user identifiers of the same user, the identifier association of the different types of user identifiers of the same user is calculated, and then the calculated identifier association is clustered through a clustering algorithm to obtain the identifier association threshold. Here, the electronic device may determine two user identities having an identity association degree greater than an identity association degree threshold as associated user identities.
In step 404, a group of associated identities is generated based on the determined associated user identities.
In this embodiment, the electronic device may further generate an association identifier group based on the determined association user identifier. Here, the electronic device may group the user identifiers two by two, and generate one association identifier group for every two association user identifiers, where different association identifier groups may have the same user identifier, and a user identifier without an association user identifier may be used as a group alone; the electronic device may also group a plurality of associated user identities, at this time, the electronic device may merge the associated user identities having the same user identity into one associated identity group, for example, the determined associated user identities include a and B, B and C, D, and E, … …, then the user identity A, B, C … … may be used as one associated identity group, the electronic device may also merge the associated user identities whose identity association degrees between each two are greater than the association degree threshold into one associated identity group, for example, the determined associated user identities include an a and B identity association degree 80%, a B and C identity association degree 90%, an a and C identity association degree 85%, a and D identity association degree 60%, … …, and assuming that the preset identity association degree threshold is 70%, then the user identity A, B, C … … may be used as one associated identity group.
In this embodiment, the electronic device may obtain at least one requirement item to be pushed from a local place or a remote place. Here, the requirement item may be used to indicate items, services, information, and the like related to various needs, intentions, and the like of the user.
And 406, identifying the identifier type of each user identifier in the associated identifier group to which the user identifier corresponding to the requirement item to be pushed belongs.
In this embodiment, the electronic device may then find out, according to the acquired requirement item to be pushed, an association identifier group to which the user identifier corresponding to the requirement item to be pushed belongs, identify each user identifier in the found association identifier group, and determine an identifier type of each user identifier. The requirement item and the user identifier may have a corresponding relationship, and the corresponding relationship may be used to represent a requirement condition of the user corresponding to the user identifier for the requirement item, and the corresponding relationship is obtained and stored by the electronic device in advance. After determining the requirement item to be pushed, the electronic device may obtain the user identifier having a corresponding relationship with the requirement item to be pushed. In practice, when the electronic device obtains the user identifier, the identifier type of the user identifier may be recorded by using a character or a flag bit. In this step, the electronic device may identify the identifier type of the user identifier according to a recording manner of the identifier type.
Step 407, for each identified user identifier, selecting a preset template corresponding to the identified identifier type, and generating push information according to the requirement item to be pushed to perform information push.
In this embodiment, the electronic device may store a preset template corresponding to each identifier type, and further select, for each user identifier in each associated identifier group in step 406, a preset template corresponding to the identified identifier type for information pushing. The preset template can be used for generating push information for the demand items to be pushed according to the identification type of the user identification so as to push information. Wherein the preset template may include, but is not limited to, at least one of the following: information content templates, information format templates, information delivery interfaces, and the like.
In this embodiment, step 405, step 406, and step 407 in the above implementation flow are substantially the same as step 201, step 202, and step 203 in the foregoing embodiment, respectively, and are not described again here.
As can be seen from fig. 4, different from the embodiment corresponding to fig. 2, a step 401 of determining an association identifier group is added to the flow 400 of the information pushing method in this embodiment, where the step 401 is an association step for the terminal device, and the step 402 and 404 are steps of associating the user identifiers based on the association relationship of the terminal device according to the terminal device logged in by each user identifier to generate an association identifier group, and through the added step 401 and 404, the present embodiment associates the terminal device first, so that the association range for associating the user identifiers is narrowed, the data processing amount can be reduced, and the association result for the user identifiers can be more accurate. Under some conditions, the mining of different types of user identifications used by the same user can be realized, and the information pushing accuracy is improved.
With further reference to fig. 5, as an implementation of the method shown in the above-mentioned figures, the present application provides an embodiment of an information pushing apparatus, where the embodiment of the apparatus corresponds to the embodiment of the method shown in fig. 2, and the apparatus may be specifically applied in an electronic device.
As shown in fig. 5, the information pushing apparatus 500 of the present embodiment includes: the device comprises an acquisition module 501, a recognition module 502 and a pushing module 503. The obtaining module 501 may be configured to obtain a requirement item to be pushed; the identifying module 502 may be configured to identify an identifier type of each user identifier in an association identifier group to which a user identifier corresponding to a demand item to be pushed belongs, where the user identifier and the demand item have a corresponding relationship determined according to historical access information of the user identifier, the association identifier group is generated by associating the user identifiers based on the historical access information, and each association identifier group includes at least one user identifier of an identifier type; the pushing module 503 may be configured to select a preset template corresponding to the identified identifier type for each identified user identifier, and generate pushing information according to a requirement item to be pushed to perform information pushing.
In some optional implementations of this embodiment, the apparatus 500 further includes an association module 504, which may be configured to generate the association identifier group. The association module 504 may include: a terminal device associating unit (not shown) configured to associate the terminal device based on login information of each user identifier in the terminal device; the user identifier associating unit (not shown) may be configured to associate the user identifiers based on an association relationship between the terminal devices according to the terminal devices logged in by each user identifier, and generate an associated identifier group. In some implementations, the terminal device associating unit may be further configured to: associating the terminal devices of which the login information comprises the common items; or, calculating the device association degree of each terminal device according to the login information, and associating the terminal devices with the device association degree larger than a preset device association degree threshold value. In some implementations, the subscriber identity associating unit is further configured to: for each group of associated terminal equipment, calculating the identification association degree between every two user identifications logged in the group of associated terminal equipment according to the historical access information; determining the user identifier with the identifier association degree larger than a preset identifier association degree threshold value as an associated user identifier; and generating an association identification group based on the determined association user identification.
In some optional implementations of this embodiment, the login information includes at least one of: login time, internet protocol address, geographic position and internet protocol host.
In some optional implementations of the embodiment, the historical access information includes at least one of: searching information of a user in the terminal equipment; clicking information of a user on the terminal equipment; browsing information of a user on terminal equipment; and (5) offline information interaction. Optionally, when the historical access information includes offline interaction information, the method for determining the correspondence between the user identifier and the requirement item may include: acquiring a user identifier and an offline requirement item which are contained in the offline interaction information, wherein the user identifier and the offline requirement item which are contained in the offline interaction information have a corresponding relation; calculating the similarity between the user identification contained in the offline interaction information and other user identifications according to historical access information; and determining that the user identifier selected from other user identifiers according to a preset similarity threshold or number threshold has a corresponding relation with the offline demand item.
It should be noted that modules described in the information pushing apparatus 500 correspond to respective steps in the method described with reference to fig. 2. Therefore, the operations and features described above for the method are also applicable to the apparatus 500 for pushing information and the modules or units included therein, and are not described herein again.
Those skilled in the art will appreciate that the information pushing apparatus 500 described above also includes some other well-known structures, such as a processor, a memory, etc., which are not shown in fig. 5 in order to unnecessarily obscure the embodiments of the present disclosure.
Referring now to FIG. 6, shown is a block diagram of a computer system 600 suitable for use in implementing the electronic device of an embodiment of the present application.
As shown in fig. 6, the computer system 600 includes a Central Processing Unit (CPU)601 that can perform various appropriate actions and processes according to a program stored in a Read Only Memory (ROM)602 or a program loaded from a storage section 608 into a Random Access Memory (RAM) 603. In the RAM 603, various programs and data necessary for the operation of the system 600 are also stored. The CPU 601, ROM 602, and RAM 603 are connected to each other via a bus 604. An input/output (I/O) interface 605 is also connected to bus 604.
The following components are connected to the I/O interface 605: an input portion 606 including a keyboard, a mouse, and the like; an output portion 607 including a display such as a Cathode Ray Tube (CRT), a Liquid Crystal Display (LCD), and the like, and a speaker; a storage section 608 including a hard disk and the like; and a communication section 609 including a network interface card such as a LAN card, a modem, or the like. The communication section 609 performs communication processing via a network such as the internet. The driver 610 is also connected to the I/O interface 605 as needed. A removable medium 611 such as a magnetic disk, an optical disk, a magneto-optical disk, a semiconductor memory, or the like is mounted on the drive 610 as necessary, so that a computer program read out therefrom is mounted in the storage section 608 as necessary.
In particular, according to embodiments of the application, the processes described above with reference to the flow diagrams may be implemented as computer software programs. For example, embodiments of the present application include a computer program product comprising a computer program tangibly embodied on a machine-readable medium, the computer program comprising program code for performing the method illustrated in the flow chart. In such an embodiment, the computer program may be downloaded and installed from a network through the communication section 609, and/or installed from the removable medium 611.
The units related in the embodiments of the present application may be implemented by software, or may be implemented by hardware. The described modules may also be provided in a processor, which may be described as: a processor comprises an acquisition module, an identification module and a pushing module. The names of these modules do not in some cases constitute a limitation to the module itself, for example, the acquiring module may also be described as a "module configured to acquire a demand item to be pushed".
As another aspect, the present application also provides a computer-readable storage medium, which may be the computer-readable storage medium included in the apparatus in the above-described embodiments; or it may be a separate computer-readable storage medium not incorporated in the terminal. The computer readable storage medium stores one or more programs that, when executed by one or more processors, cause the apparatus to: acquiring a demand item to be pushed; identifying the identification type of each user identification in an association identification group to which the user identification corresponding to the demand item to be pushed belongs, wherein the corresponding relation between the user identification and the demand item is determined according to historical access information of the user identification, the association identification group associates the user identification based on the historical access information to generate, and each association identification group comprises at least one user identification of the identification type; and selecting a preset template corresponding to the identified identification type for each identified user identification, and generating push information according to the demand items to be pushed so as to push information.
As yet another aspect, the present application further provides a computing device comprising: one or more processors; a memory for storing one or more programs (which may include, for example, the computer-readable storage media described above); when the one or more programs are executed by the one or more processors, the processors are enabled to implement the information pushing method provided by the application.
The above description is only a preferred embodiment of the application and is illustrative of the principles of the technology employed. It will be appreciated by those skilled in the art that the scope of the invention herein disclosed is not limited to the particular combination of features described above, but also encompasses other arrangements formed by any combination of the above features or their equivalents without departing from the spirit of the invention. For example, the above features may be replaced with (but not limited to) features having similar functions disclosed in the present application.
Claims (14)
1. A method of information push, the method comprising:
acquiring a demand item to be pushed and other information of the demand item, wherein the other information comprises: at least one of a provisioning time, a provisioning platform, a provisioning quantity, and a provisioning condition;
identifying the identification type of each user identification in an association identification group to which the user identification corresponding to the requirement item to be pushed belongs, wherein the user identification and the requirement item have a corresponding relationship determined according to historical access information of the user identification, the association identification group associates the user identification based on the historical access information to generate, and each association identification group comprises at least one user identification of an identification type;
and selecting a preset template corresponding to the identified identification type for each identified user identification, and generating push information according to the requirement item to be pushed and other information of the requirement item to push information.
2. The method of claim 1, wherein the association identifier group is generated by:
associating the terminal equipment based on login information of each user identifier in the terminal equipment;
and associating the user identifications based on the association relationship of the terminal equipment according to the terminal equipment logged in by each user identification to generate an association identification group.
3. The method of claim 2, wherein the login information comprises at least one of: login time, internet protocol address, geographic position and internet protocol host.
4. The method of claim 3, wherein associating the terminal device based on the login information of each user identifier at the terminal device comprises:
associating the terminal equipment including the common item in the login information; or
And calculating the equipment association degree of each terminal equipment according to the login information, and associating the terminal equipment of which the equipment association degree is greater than a preset equipment association degree threshold value.
5. The method of claim 2, wherein associating the user identifiers based on the association relationship of the terminal devices according to the terminal devices logged in by the user identifiers, and generating an association identifier group comprises:
for each group of associated terminal equipment, calculating the identification association degree between every two user identifications logged in the group of associated terminal equipment according to the historical access information;
determining the user identifier with the identifier association degree larger than a preset identifier association degree threshold value as an associated user identifier;
and generating an association identification group based on the determined association user identification.
6. The method of any of claims 1-5, wherein the historical access information comprises at least one of:
searching information of a user in the terminal equipment;
clicking information of a user on the terminal equipment;
browsing information of a user on terminal equipment;
and (5) offline information interaction.
7. The method according to claim 6, wherein when the historical access information includes the offline interaction information, the method for determining the correspondence between the user identifier and the requirement item includes:
acquiring a user identifier and an offline requirement item which are contained in the offline interaction information, wherein the user identifier contained in the offline interaction information has a corresponding relation with the offline requirement item;
calculating the similarity between the user identification contained in the offline interaction information and other user identifications according to the historical access information;
and determining that the user identification selected from other user identifications according to a preset similarity threshold or number threshold has a corresponding relation with the offline demand item.
8. An information pushing apparatus, the apparatus comprising:
an obtaining module configured to obtain a requirement item to be pushed and other information of the requirement item, where the other information includes: at least one of a provisioning time, a provisioning platform, a provisioning quantity, and a provisioning condition;
the identification module is configured to identify the identification type of each user identification in an association identification group to which the user identification corresponding to the demand item to be pushed belongs, wherein the user identification and the demand item have a corresponding relationship determined according to historical access information of the user identification, the association identification group is generated by associating the user identification based on the historical access information, and each association identification group comprises at least one user identification of an identification type;
and the pushing module is configured for selecting a preset template corresponding to the identified identification type for each identified user identification, and generating pushing information according to the requirement item to be pushed and other information of the requirement item so as to push information.
9. The apparatus of claim 8, wherein the apparatus further comprises an association module configured to generate an association identifier set, comprising:
the terminal equipment association unit is configured for associating the terminal equipment based on login information of each user identifier in the terminal equipment;
and the user identifier association unit is configured to associate the user identifiers based on the association relationship of the terminal equipment according to the terminal equipment logged in by each user identifier, and generate an association identifier group.
10. The apparatus of claim 9, wherein the login information comprises at least one of: login time, internet protocol address, geographic position and internet protocol host.
11. The apparatus according to claim 10, wherein the terminal device associating unit is further configured to:
associating the terminal equipment including the common item in the login information; or
And calculating the equipment association degree of each terminal equipment according to the login information, and associating the terminal equipment of which the equipment association degree is greater than a preset equipment association degree threshold value.
12. The apparatus according to claim 9, wherein the subscriber identity associating unit is further configured to:
for each group of associated terminal equipment, calculating the identification association degree between every two user identifications logged in the group of associated terminal equipment according to the historical access information;
determining the user identifier with the identifier association degree larger than a preset identifier association degree threshold value as an associated user identifier;
and generating an association identification group based on the determined association user identification.
13. The apparatus according to any of claims 8-12, wherein the historical access information comprises at least one of:
searching information of a user in the terminal equipment;
clicking information of a user on the terminal equipment;
browsing information of a user on terminal equipment;
and (5) offline information interaction.
14. A computing device, comprising:
one or more processors;
a memory for storing one or more programs;
the one or more programs, when executed by the one or more processors, cause the processors to implement the method of any of claims 1 to 7.
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| CN108965114B (en) * | 2018-09-10 | 2021-08-10 | 每日互动股份有限公司 | Method for pushing information to terminal equipment |
| CN111225005B (en) * | 2018-11-23 | 2023-01-31 | 北京嘀嘀无限科技发展有限公司 | Push content generation method and device, electronic equipment and computer storage medium |
| CN110384052B (en) * | 2019-08-26 | 2022-02-01 | 河南瑞昂畜牧科技有限公司 | Feeding equipment state pushing method and device |
| CN111680232A (en) * | 2020-06-03 | 2020-09-18 | 北京三快在线科技有限公司 | Page display method, device, equipment and storage medium |
| CN112035624A (en) * | 2020-09-11 | 2020-12-04 | 上海明略人工智能(集团)有限公司 | Text recommendation method and device and storage medium |
| CN112632613B (en) * | 2020-12-29 | 2024-02-09 | 深圳集智数字科技有限公司 | Information processing method, device and system |
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