CN103840950A - Information pushing method and system - Google Patents
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- CN103840950A CN103840950A CN201410069371.5A CN201410069371A CN103840950A CN 103840950 A CN103840950 A CN 103840950A CN 201410069371 A CN201410069371 A CN 201410069371A CN 103840950 A CN103840950 A CN 103840950A
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Abstract
The invention discloses an information pushing method and system. The information pushing method includes the steps that behavior information associated with user identification is obtained; the types of the behavior information are determined, and the user identification is associated with labels used for expressing the types; responding to a label pushing request including labels to be pushed and information to be pushed, the user identification associated with the labels to be pushed is determined as user identification to be pushed, and the information to be pushed is pushed to equipment associated with the user identification to be pushed. Users are classified according to the user behavior information to form the labels associated with the types of the behavior information, and the information is pushed to users with the same labels. The users with the same labels have the behavior information of the same type, so that pushing is more accurate and effective.
Description
Technical field
The present invention relates to information processing correlative technology field, particularly a kind of information push method and system.
Background technology
The scene that push function is applied in mobile phone development is more and more, more and more important.Message push is exactly a new technology that reduces on the internet information overload by the information of regular transmission user needs.Push technology to user, reduces the time for searching on network by automatic transmission information.It according to user's interest search for, filtering information, and it is regularly pushed away to user, help user to excavate expeditiously valuable information
In the time that we develop the mobile application of needs and server interaction, substantially all need to carry out alternately, comprising and uploading data to server with server, obtain data from server simultaneously.
Existing several frequently seen solution realizes principle:
1) poll (Pull): client timing sends apply for information to server, once server change, synchronization message immediately.Application program should be interim be connected and inquire about whether have new message arrival with server, it must realize communicating by letter between server, such as message queueing etc. voluntarily.
2) SMS (Push): on Android platform, can understand by interception SMS message and parsing message content the intention of server.
3) lasting connect (Push): this scheme can solve the performance issue of being brought by poll, but still can consume the battery of mobile phone.
By the way, the propelling movement of existing techniques in realizing to message.But the message push of prior art is mainly used in realizing the propelling movement to unique user equipment, and fails to realize active push for the user with same alike result.
Summary of the invention
Based on this, be necessary to fail to realize active push for the user with same alike result for prior art, a kind of information push method and system are provided.
A kind of information push method, comprising:
Obtain the behavioural information associated with user ID;
Determine the type of described behavioural information, by described user ID with associated for the label that represents described type;
In response to comprising that the label that needs to be pushed label and information to be pushed pushes request, determine with described in the associated user ID of label to be pushed be user ID to be pushed, push described information to be pushed to the equipment associated with user ID described to be pushed.
A kind of message push system, comprising:
Behavioural information acquisition module, for obtaining the behavioural information associated with user ID;
Label determination module, for determining the type of described behavioural information, by described user ID with associated for the label that represents described type;
Pushing module, be used for the label propelling movement request that needs to be pushed label and information to be pushed in response to comprising, determine with described in the associated user ID of label to be pushed be user ID to be pushed, push described information to be pushed to the equipment associated with user ID described to be pushed.
The present invention, according to user's behavioural information, classifies to user, and the label of the type association of formation and behavioural information, to user's pushed information with same label.The user with same label has the behavioural information of same type, therefore pushes more accurate and effective.
Accompanying drawing explanation
Fig. 1 is the workflow diagram of a kind of information push method of the present invention;
Fig. 2 is the construction module figure of a kind of message push system of the present invention.
Embodiment
Below in conjunction with the drawings and specific embodiments, the present invention will be further described in detail.
The workflow diagram that is illustrated in figure 1 a kind of information push method of the present invention, comprising:
Step S101, obtains the behavioural information associated with user ID;
Step S102, determines the type of described behavioural information, by described user ID with associated for the label that represents described type;
Step S103, in response to comprising the label propelling movement request that needs to be pushed label and information to be pushed, determine with described in the associated user ID of label to be pushed be user ID to be pushed, push described information to be pushed to the equipment associated with user ID described to be pushed.
Wherein, user ID is for representing the client device that user uses, and as an example, it can be realized in the following way:
The corresponding userID of a user (User), a User may have multiple devices (Device).User registers as user end to server by one of them equipment, and obtain at the listening port of client channelID and the userID that server returns, channelID specifies a terminal, in the process to server registration, Device can send International Mobile Equipment Identity code (International Mobile Equipment Identity, or general unique identifier (Universally Unique Identifier IMIE), UUID) as unique sign, after server registration, return to again channelID and userID that Client generates.After getting, safeguarded voluntarily by client these two ID, after registration, device registration list of server maintenance, userID and channelID and the relation corresponding with Device have been safeguarded in this list, when need to be to the equipment of specifying or when user's PUSH message, first server can travel through this list of devices, does uniqueness judge and find the Device that needs PUSH message by these two ID, then just can carry out one to one message push.
In step S102, be that user ID is selected corresponding label according to the type of behavioural information, because behavioural information can have multiplely, and same behavioural information also can have multiple types, and therefore, user ID can be associated with multiple labels.
In step S103, push request in response to label, obtain one or more user ID of label association to be pushed, and send information to be pushed to its associated equipment.For example certain advertiser wants certain label pushed information, and system generates pushed information and sends.
Wherein, behavioural information can have multiple:
Therein in an embodiment:
Described behavioural information is the operational motion of the associated equipment of described user ID;
Step S102, specifically comprises:
Described operational motion is added up, if same operational motion exceedes predetermined registration operation threshold value, by described user ID with associated for the label that represents described operational motion.
In the present embodiment, behavioural information is the operational motion of equipment, for example, user is often used as certain module of the equipment of client, as the video module on equipment, this event is uploaded onto the server, server obtaining information, and it is added up, when number of times reaches predetermined threshold value, by corresponding user ID association " film " label, if or user often uses music module, according to the operational motion of this use music module, by corresponding user ID association " music " label.
Certainly, aforesaid way can be also that the action that client operates certain module to user is added up, and when exceeding upload server after threshold value, server responds this and uploads event, to the associated corresponding label of associated user ID.
By operational motion is carried out statistical analysis and classified, thereby user ID and specific label are carried out associated, wherein identical operational motion has identical type.
Behavioural information can also be other, therein in an embodiment:
The Social behaviors that described behavioural information produces for the associated social account of described user ID;
Step S102, specifically comprises:
Obtain the keyword of described Social behaviors, exceed default social threshold value if there is the Social behaviors of same keyword, by described user ID with associated for the label that represents described keyword.
Wherein, social account number can be SNS account number (Social Networking Services account number, i.e. social network services account number), for example, and microblogging account number etc.
And the Social behaviors producing by this social activity account number can be that user pays close attention to certain information by account, or by this social activity account number issuing microblog etc., and have identical keyword this Social behaviors there is identical type.
This social activity account number can be provided by user in the time that its user ID is registered.
As an example, user is by its SNS account number, and while having issued the microblogging of similar " I like seeing XXX film ", server is climbed to this microblogging by high in the clouds, extracting keywords from this microblogging " film ", and it is added up.Exceed default social threshold value if user issues the microblogging number of times with keyword " film ", by user ID corresponding user with associated for the label that identifies keyword " film ".
Therein in an embodiment:
Described behavioural information is the facility information of the associated equipment of described user ID;
The described type of determining described behavioural information, with associated for the label that represents described type, specifically comprises described user ID:
Obtain the device attribute that described facility information is corresponding, by described user ID with associated for the label that represents described device attribute.
Wherein, facility information refers to:
Client properties, i.e. normal client, mobile subscriber or broadband user etc.;
Tag attributes, if client properties is normal client, tag attributes comprises client and hives off at the age, client's sex, client's integration etc.; If client properties is mobile subscriber, tag attributes comprises whether order seven color bell sounds, whether orders 189 mailboxes, terminal models etc., if client properties is broadband user, tag attributes comprises the number of days etc. that expires of renewing a contract.
Client properties can obtain by operator, and tag attributes can customized.
Described device attribute can be client properties, can be also tag attributes, and it customizes according to analysis demand, and the facility information with identical device attribute has identical type.
In an embodiment, also comprise therein:
Obtain the Social behaviors that the associated social account of described user ID produces;
Obtain user preference information from described Social behaviors;
Described user preference information is added up according to the label of user ID, generate the user preference information rank of each label;
Obtain at least one label associated with described user ID as label to be pushed, the multiple user preference information described in obtaining in the user preference information rank of label to be pushed;
Equipment to described user ID association pushes described multiple user preference information.
The present embodiment is to carry out message push for individual equipment, owing to being the Social behaviors of having analyzed user, and then pushes, and therefore, the accuracy of propelling movement is higher.
As an example, when server is climbed to user and has been sent out the microblogging of similar " I like seeing XXX film " from high in the clouds, wherein, " XXX " in " XXX film " is a user preference information, add up according to the label of user ID, can add up according to a label, also can add up according to all labels of user, and there is the same label lower all film attention rates of hiving off with user ID and sort first 5 and recommend user, adopt blocking message to push message push to user after formulating label.For example, label under user ID has " young man ", " film " two labels, after having obtained " XXX " this user preference information, can sort to the user preference information under " young man " and " film " two labels, adjust the quantity of " XXX " under each label, thereby draw corresponding sequence, for other user ID later, meanwhile, send to equipment corresponding to this user ID by first 5 of all film attention rate sequences under " young man " and " film " two labels.
The statistics of the present invention to user behavior, is used the situation of client that user behavior is collected, adds up, analyzed according to user.The service condition of analysis application every day, comprises any active ues, the number of starts, and each user uses the active degree of duration and application program, and user is the function using every day.Thereby make marketing personal better understand the usage degree of user's application programs, advertisement value etc.Recognize user is from where (for the geographical distribution of Chinese user to provinces and cities' rank), at the mobile phone that uses what model, institute is based on information such as operating system versions, to help developer's improvement application program, can recognize user's Brang Preference information etc., to help the commercial value of market personnel's excavating depth simultaneously.Record the frequency of utilization of unique user, draw out the curve of user's usage trend, recognize the life cycle of application program by it, the information such as the frequent degree that user uses.According to some function frequency of utilization of user total number of clicks number of clicks/every day of individual feature (every day), can recognize the information that user relatively pays close attention to.
The construction module figure that is illustrated in figure 2 a kind of message push system of the present invention, comprising:
Behavioural information acquisition module 201, for obtaining the behavioural information associated with user ID;
Label determination module 202, for determining the type of described behavioural information, by described user ID with associated for the label that represents described type;
Pushing module 203, be used for the label propelling movement request that needs to be pushed label and information to be pushed in response to comprising, determine with described in the associated user ID of label to be pushed be user ID to be pushed, push described information to be pushed to the equipment associated with user ID described to be pushed.
Therein in an embodiment:
Described behavioural information is the operational motion of the associated equipment of described user ID;
Described label determination module 202, specifically for:
Described operational motion is added up, if same operational motion exceedes predetermined registration operation threshold value, by described user ID with associated for the label that represents described operational motion.
Therein in an embodiment:
The Social behaviors that described behavioural information produces for the associated social account of described user ID;
Described label determination module 202, specifically for:
Obtain the keyword of described Social behaviors, exceed default social threshold value if there is the Social behaviors of same keyword, by described user ID with associated for the label that represents described keyword.
Therein in an embodiment:
Described behavioural information is the facility information of the associated equipment of described user ID;
Described label determination module 202, specifically for:
Obtain the device attribute that described facility information is corresponding, by described user ID with associated for the label that represents described device attribute.
Therein in an embodiment:
Social pushing module, for:
Obtain the Social behaviors that the associated social account of described user ID produces;
Obtain user preference information from described Social behaviors;
Described user preference information is added up according to the label of user ID, generate the user preference information rank of each label;
Obtain at least one label associated with described user ID as label to be pushed, the multiple user preference information described in obtaining in the user preference information rank of label to be pushed;
Equipment to described user ID association pushes described multiple user preference information.
The above embodiment has only expressed several execution mode of the present invention, and it describes comparatively concrete and detailed, but can not therefore be interpreted as the restriction to the scope of the claims of the present invention.It should be pointed out that for the person of ordinary skill of the art, without departing from the inventive concept of the premise, can also make some distortion and improvement, these all belong to protection scope of the present invention.Therefore, the protection range of patent of the present invention should be as the criterion with claims.
Claims (10)
1. an information push method, is characterized in that, comprising:
Obtain the behavioural information associated with user ID;
Determine the type of described behavioural information, by described user ID with associated for the label that represents described type;
In response to comprising that the label that needs to be pushed label and information to be pushed pushes request, determine with described in the associated user ID of label to be pushed be user ID to be pushed, push described information to be pushed to the equipment associated with user ID described to be pushed.
2. information push method according to claim 1, is characterized in that:
Described behavioural information is the operational motion of the associated equipment of described user ID;
The described type of determining described behavioural information, with associated for the label that represents described type, specifically comprises described user ID:
Described operational motion is added up, if same operational motion exceedes predetermined registration operation threshold value, by described user ID with associated for the label that represents described operational motion.
3. information push method according to claim 1, is characterized in that:
The Social behaviors that described behavioural information produces for the associated social account of described user ID;
The described type of determining described behavioural information, with associated for the label that represents described type, specifically comprises described user ID:
Obtain the keyword of described Social behaviors, exceed default social threshold value if there is the Social behaviors of same keyword, by described user ID with associated for the label that represents described keyword.
4. information push method according to claim 1, is characterized in that:
Described behavioural information is the facility information of the associated equipment of described user ID;
The described type of determining described behavioural information, with associated for the label that represents described type, specifically comprises described user ID:
Obtain the device attribute that described facility information is corresponding, by described user ID with associated for the label that represents described device attribute.
5. information push method according to claim 1, is characterized in that, also comprises:
Obtain the Social behaviors that the associated social account of described user ID produces;
Obtain user preference information from described Social behaviors;
Described user preference information is added up according to the label of user ID, generate the user preference information rank of each label;
Obtain at least one label associated with described user ID as label to be pushed, the multiple user preference information described in obtaining in the user preference information rank of label to be pushed;
Equipment to described user ID association pushes described multiple user preference information.
6. a message push system, is characterized in that, comprising:
Behavioural information acquisition module, for obtaining the behavioural information associated with user ID;
Label determination module, for determining the type of described behavioural information, by described user ID with associated for the label that represents described type;
Pushing module, be used for the label propelling movement request that needs to be pushed label and information to be pushed in response to comprising, determine with described in the associated user ID of label to be pushed be user ID to be pushed, push described information to be pushed to the equipment associated with user ID described to be pushed.
7. message push system according to claim 6, is characterized in that:
Described behavioural information is the operational motion of the associated equipment of described user ID;
Described label determination module, specifically for:
Described operational motion is added up, if same operational motion exceedes predetermined registration operation threshold value, by described user ID with associated for the label that represents described operational motion.
8. message push system according to claim 6, is characterized in that:
The Social behaviors that described behavioural information produces for the associated social account of described user ID;
Described label determination module, specifically for:
Obtain the keyword of described Social behaviors, exceed default social threshold value if there is the Social behaviors of same keyword, by described user ID with associated for the label that represents described keyword.
9. message push system according to claim 6, is characterized in that:
Described behavioural information is the facility information of the associated equipment of described user ID;
Described label determination module, specifically for:
Obtain the device attribute that described facility information is corresponding, by described user ID with associated for the label that represents described device attribute.
10. message push system according to claim 6, is characterized in that, also comprises:
Social pushing module, for:
Obtain the Social behaviors that the associated social account of described user ID produces;
Obtain user preference information from described Social behaviors;
Described user preference information is added up according to the label of user ID, generate the user preference information rank of each label;
Obtain at least one label associated with described user ID as label to be pushed, the multiple user preference information described in obtaining in the user preference information rank of label to be pushed;
Equipment to described user ID association pushes described multiple user preference information.
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