CN113095875A - Message delivery effect statistical method and related device - Google Patents
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Abstract
The invention provides a message delivery effect statistical method and a related device. And replacing the original link in the release message with the corresponding middle page link to obtain the corresponding target release message for the release message corresponding to each release object. When the released object clicks the link in the target releasing message, the intermediate page is accessed, the intermediate page acquires the exclusive information set corresponding to the intermediate page parameters, then the access data of the released object is counted according to the access data in the exclusive information set, and finally the access statistics aiming at each released object is realized, so that the access result of each released object can be accurately obtained by the scheme, and the accuracy of the counting result is improved; moreover, the statistical process is realized by a server of the message system, and the statistical logic does not need to be designed in the page corresponding to the original link, so that the workload of research and development personnel is reduced, and the development cost is reduced.
Description
Technical Field
The invention belongs to the technical field of computers, and particularly relates to a message delivery effect statistical method and a related device.
Background
With the continuous popularization and development of internet technology, more and more enterprises carry out digital marketing through online marketing systems. In order to achieve the purposes of promoting new and liveness, enterprises usually design some online marketing activities to attract customers to participate in the activities. The most common delivery means of the activity information is to perform mass-sending or directional mass-sending through a message system, touch users through various message channels, and a consumer clicks a link in a message to access an activity landing page and participate in the activity.
The message system can reach various channels of the user, for example, the channels comprise short messages, mails, in-station messages, WeChat and the like, and the channels have the common characteristic that after the messages are released, the control right and the initiative right are given to the user, enterprises can hardly acquire the releasing effect of each channel, even if releasing effect data can be acquired, the accuracy is poor, and the enterprises cannot help operators to analyze and improve the next releasing content and strategy.
Disclosure of Invention
In view of the above, an object of the present invention is to provide a message delivery effect statistical method and a related apparatus, which at least solve the technical problem of inaccuracy of message delivery effect data obtained in related technologies, and the disclosed technical solution is as follows:
in a first aspect, the present invention provides a statistical method for message delivery effect, which is applied in a message server, and the method includes:
generating a middle page link uniquely corresponding to the release message of each release object, wherein the middle page link comprises a middle page parameter uniquely corresponding to an exclusive information set of the release message, and the exclusive information set comprises information representing a release channel and a target release object and access data;
replacing an original link in the release message by using the middle page link aiming at the release message corresponding to each release object to obtain a target release message corresponding to the release object;
and when an access request aiming at the intermediate page link of the target launching message is detected, updating the access data of the launching object for accessing the target launching message according to the access data in the exclusive information set matched with the intermediate page parameter of the intermediate page link.
In a possible implementation manner of the first aspect, the method further includes:
when an access request aiming at the middle page link of the target release message is detected, adding 1 to access data corresponding to the target release message to obtain new access data;
intercepting an access request aiming at the target delivery message when the numerical value of the new access data is larger than a preset threshold value;
and when the numerical value of the new access data is smaller than or equal to the preset threshold value, executing the jump to the page corresponding to the original link matched with the intermediate page parameter in the target release message.
In another possible implementation manner of the first aspect, after detecting an access request for an intermediate page link of the target delivery message, updating, according to access data in an exclusive information set matched with an intermediate page parameter of the intermediate link, access data of the target delivery message accessed by the delivery object includes:
when an access request aiming at a middle page link of the target delivery message is detected, obtaining a middle page parameter in the middle page link and obtaining an exclusive information set matched with the middle page parameter;
determining whether the target delivery information is accessed by the delivery object according to the access data in the exclusive information set;
when the target release information is determined not to be accessed by the release object, recording access data of the release object accessing the target release information as 1;
and when the released object is determined to have accessed the target releasing information, not updating the access data of the released object accessing the target releasing information.
In yet another possible implementation manner of the first aspect, the method further includes:
aiming at each target release message corresponding to the same marketing information, obtaining a click rate of a release object according to the access data of each target release message and the total number of each target release message;
and respectively obtaining the channel click rate corresponding to each delivery channel according to the access data of the target delivery message corresponding to each delivery channel.
In yet another possible implementation manner of the first aspect, the generating of the intermediate page parameter uniquely corresponding to the dedicated information set of the placement message includes:
and generating a unique random string aiming at each exclusive information set, and establishing a mapping relation between the random string and the exclusive information set.
In another possible implementation manner of the first aspect, before the generating an intermediate page link uniquely corresponding to the drop message of each drop object, the method further includes:
and when the release message is determined to be of the marketing type and carries a link, executing the generation of the intermediate page link uniquely corresponding to the release message of each release object.
In a possible implementation manner of the first aspect, the set of dedicated information further includes user-dedicated information associated with the target delivery object, and after detecting an access request for an intermediate page link of the target delivery message, the method further includes:
generating an access request according to the user exclusive information in the exclusive information set and the original link matched with the intermediate page parameter in the target delivery message;
and sending the access request to a server corresponding to the original link, wherein the access request is used for enabling the server to return page information matched with the user dedicated information.
In yet another possible implementation manner of the first aspect, the method further includes:
when an access request aiming at the intermediate page link of the target delivery message is detected, acquiring information of a target delivery object from an exclusive information set matched with the requested intermediate page link;
generating user identification information associated with a target domain name according to the information of the target delivery object and sending the user identification information to a client initiating the access request;
the target domain name is obtained according to the domain name corresponding to the original link, so that the user identification information is carried in an access request for initiating access to a website corresponding to the target domain name by the client, and the user identification information corresponding to an access object is obtained by the website corresponding to the target domain name.
In a second aspect, the present invention further provides a message placement effect statistics apparatus, applied in a message server, where the apparatus includes:
the system comprises a middle page link generation module, a middle page link generation module and a display module, wherein the middle page link generation module is used for generating a middle page link which is uniquely corresponding to a release message of each release object, the middle page link comprises a middle page parameter which is uniquely corresponding to an exclusive information set of the release message, and the exclusive information set comprises information representing a release channel and a target release object and access data;
the target message generation module is used for replacing an original link in the release message by the middle page link aiming at the release message corresponding to each release object to obtain a target release message corresponding to the release object;
and the access data recording module is used for updating the access data of the target launching message accessed by the launching object according to the access data in the exclusive information set matched with the middle page parameter of the middle page link after detecting the access request aiming at the middle page link of the target launching message.
In a third aspect, the present invention further provides a server, including: a processor and a memory; the memory stores program instructions, and the processor calls the program instructions in the memory to execute the message placement effect statistical method according to any one of the first aspect.
In a fourth aspect, the present invention further provides a storage medium executable by a computer, where the storage medium stores a program, and the program, when executed by the computer, implements the message impression effect statistical method according to any one of the first aspect.
In a fifth aspect, the present invention further provides a computer program product adapted to execute a program for initializing the message impression effect statistical method according to any one of the first aspect when the computer program product is executed on a server.
The message delivery effect statistical method provided by the invention generates a unique corresponding middle page link for the delivery message of each delivery object, wherein the middle page link comprises a middle page parameter, the middle page parameter is uniquely corresponding to an exclusive information set of the delivery message, the exclusive information set comprises information such as a delivery channel, a target delivery object and access data, and the initial value of the access data is 0. And replacing the original link in the release message with the corresponding middle page link for the release message corresponding to each release object to obtain the target release message corresponding to the release object. When the released object clicks the link in the target releasing message, the intermediate page is accessed, the intermediate page acquires the exclusive information set corresponding to the intermediate page parameters, then the access data of the released object is counted according to the access data in the exclusive information set, finally, the access statistics aiming at each released object is realized, namely, the access statistics can be accurate to each released object, and the accuracy of the statistical result is improved. Moreover, the statistical process is realized by a server of the message system, and the statistical logic does not need to be designed in the page corresponding to the original link, so that the workload of research and development personnel is reduced, and the development cost is reduced.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly introduced below, and it is obvious that the drawings in the following description are some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to these drawings without creative efforts.
Fig. 1 is a schematic structural diagram of a message delivery system according to an embodiment of the present application;
fig. 2 is a flowchart of a message delivery effect statistical method according to an embodiment of the present application;
fig. 3 is a flowchart of a process of counting access of a drop object to a drop message according to an embodiment of the present application;
fig. 4 is a flowchart of another message delivery effect statistical method according to an embodiment of the present application;
FIG. 5 is a flowchart of another statistical method for message placement effectiveness provided by the present application;
fig. 6 is a block diagram of a message placement effect statistic apparatus according to an embodiment of the present application;
FIG. 7 is a block diagram of an access data logging module provided by an embodiment of the present application;
fig. 8 is a block diagram of another message placement effect statistic apparatus according to an embodiment of the present application.
Detailed Description
According to the scheme for tracking the message delivery effect in the related technology, some parameters are manually added to active links in the message delivery when the message is delivered, and channels are identified and counted according to the parameters when a user accesses a landing page. The scheme can distinguish different channels according to different parameters, but the parameters need to be added manually by operators, the statistical logic of the delivery channels needs to be designed in a landing page, and in addition, the scheme cannot be accurate to each user.
In order to solve the above technical problem, the present application provides a message delivery effect statistical method, which is applied in a message server (i.e., a background server of a message system), and generates a unique corresponding middle page link for a delivery message of each delivered object, that is, the middle page links correspond to the delivered objects one to one. The intermediate page link is used for replacing an original link in the launching message to obtain a target launching message, when the launching object clicks the link in the target launching message, the intermediate page is accessed, the intermediate page obtains an exclusive information set corresponding to the intermediate page parameter, then the access data of the launching object is counted according to the access data in the exclusive information set, finally, the access statistics aiming at each launching object is achieved, the access statistics can be accurate to each launching object, and the accuracy of the counting result is improved. And simultaneously, jumping to a page corresponding to the original link matched with the middle page parameter of the target release message. Moreover, the statistical process is realized by a server of the message system, and the statistical logic does not need to be designed in the page corresponding to the original link, so that the workload of research and development personnel is reduced, and the development cost is reduced.
In order to make the objects, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are some, but not all, embodiments of the present invention. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
Referring to fig. 1, a schematic structural diagram of a message delivery system provided in an embodiment of the present application is shown, where the system includes a message server 1, a terminal 2, and a target server 3.
Enterprises generally carry out digital marketing through an online marketing system, and the most common means of marketing activities is to send a batch of delivered messages containing activity links through an internal messaging system of the enterprise.
The message system runs in the message server 1, the message system sends the release message to the terminals 2 used by each user through each message channel, and the user can access the marketing activities in the target server 3 by clicking the links in the release message. That is, the target server 3 is a web server corresponding to the marketing content of the enterprise.
The terminal 2 may be a PC, a mobile intelligent terminal, such as a smart phone, an intelligent wearable device, or a tablet computer.
As can be seen from the above-described procedure, the terminal 2 can communicate with the message server 1, and the terminal 2 can also communicate directly with the server 1, and the message server 1 can communicate with the target server 3.
The message delivery effect statistical method provided by the present application operates in the message server 1, and a specific flow of the message delivery effect statistics will be described in detail below with reference to fig. 2.
Referring to fig. 2, a flowchart of a statistical method for message delivery effect provided by an embodiment of the present application is shown, where the method is applied in a message server, and as shown in fig. 2, the method may include the following steps:
and S110, generating a middle page link uniquely corresponding to the release message of each release object.
After the message system creates the batch marketing message delivery task, the message delivery effect statistical process provided by the embodiment is triggered.
The intermediate page link comprises an intermediate page parameter, the intermediate page parameter is uniquely corresponding to an exclusive information set of the launching message, the exclusive information set comprises information representing a launching channel and a target launching object, and access data, and the initial value of the access data is 0.
In one embodiment of the present application, the present application only handles the drop messages with the following preset conditions: firstly, the message is required to be a marketing type release message; and link is carried in the release message.
Typically, a drop message typically includes three classes, namely an offer class, a notification class, and a verification class, and the type of the drop message needs to be selected when the drop message is created, so that the type of the drop message can be determined when the message system processes the drop message.
If the released message is determined to be the marketing type, continuously judging whether the released message contains a link or not; whether the released message contains the link or not can be judged through the content template of the released message, and if the released message contains the link, the released message is determined to meet the two preset conditions, and then the processing flow of the application can be continuously executed. And if the delivered message is determined not to be the marketing type, determining that the message does not meet the preset condition, and not executing the processing flow of the application.
In one embodiment of the present application, the process of generating a middle page link uniquely corresponding to the delivery message of each delivery object may comprise the steps of:
generating an exclusive information set for the launching message corresponding to each launching object.
A dedicated information set is generated for each delivery message of the delivery object, and the key information in the set may include the following information:
tasheid: the mark of the task put in this time; representing the marketing campaign.
channel: identifying a channel; the delivery channels commonly used by the message system are numbered, for example, 0001 represents a short message channel, 0002 represents a mail channel, 0003 represents an in-station channel, 0004 represents a micro-message channel, and the like, and the specific definitions can be configured according to the system requirements.
And (3) uid: the field fills a target delivery object, namely a unique user identifier; in different channels, the unique identification of the user is different, such as a short message channel, and the mobile phone number is the unique identification of the user; the mail channel, the mailbox is the only identification of the user; the channel of the station mail, the ID of the station mail box is the unique identification of the user, etc. The specific meaning of uid can be known by matching the channel field above.
timing and map: sending a timestamp; indicating a timestamp when the impression message was processed.
destination: a real active link; this is the original link of the real activity carried in the original drop message.
total: the number of accesses is 0 at initialization.
Typically the real active links are stored in a proprietary information set. Usually, the real activity links of the delivered messages corresponding to the same marketing activity are the same, and in order to save the storage space, only one real activity link can be stored, and the associated exclusive information sets all point to the real activity link.
In another embodiment of the present application, the real active link is stored in a set of proprietary information.
Generating a unique corresponding intermediate page parameter for the launching message corresponding to each launching object, and establishing a mapping relation between the intermediate page parameter and the exclusive information set.
The intermediate page parameter is used as a unique identifier of the exclusive information set, and the intermediate page parameter can be used for acquiring the corresponding exclusive information set.
In an embodiment of the present application, a unique random string may be generated for each delivered message, for example, a unique random string may be directly generated, or a random string may be generated by performing a HASH algorithm on the specific information set or the user unique identifier, or a unique ID may be generated by using an ID generation method.
After generating the intermediate page parameter corresponding to the release message, combining the intermediate page parameter with the matched dedicated information set, for example, taking the intermediate page parameter as a key, taking the dedicated information set as a value, and taking the key: the value form is stored.
And generating the intermediate page link according to the intermediate page parameters.
The intermediate page is an access endpoint of the message system, and the link form corresponding to the intermediate page may be: https:// [ middle page domain name ]/[ middle page parameter ].
The intermediate page link can adopt a short-chain generation method, so that the final intermediate page link is not processed and is more friendly.
And S120, replacing the original link in the release message by using the middle page link aiming at the release message corresponding to each release object to obtain a target release message corresponding to the release object.
And after generating a middle page link corresponding to each launched message, replacing an original link in the launched messages created by the message system by using the middle page link, wherein the original link is an original active link, and the messages after replacing the link are defined as target launched messages, namely messages which can be directly sent to target launched objects.
S130, after an access request aiming at the middle page link of the target launching message is detected, updating the access data of the launching object for accessing the target launching message according to the access data in the exclusive information set matched with the middle page parameter of the middle page link.
When a user who receives the target delivery message clicks a link (namely, a middle page link) in the message, a statistical process is triggered.
After a user clicks a link in a message, a message system receives an access request for accessing an intermediate page, wherein the access request comprises the intermediate page link, the message system analyzes the access request to obtain intermediate page parameters contained in the intermediate page link, and then obtains a matched exclusive information set according to the intermediate page parameters.
If the exclusive information set corresponding to the intermediate page parameter cannot be found, the intermediate page parameter is illegal or invalid, and a wrong page is skipped; and if the corresponding exclusive information set is found, performing subsequent processing.
Further, according to the exclusive information set, recording the access data of the target launching message accessed by the launching object.
In an exemplary embodiment of the present application, as shown in fig. 1, the method may further include the steps of:
and S140, jumping to a page corresponding to the original link matched with the intermediate page parameter in the target release message.
And triggering the middle page to count the access data of the link in the target release information accessed by the release object, and jumping to a page corresponding to a real active link (namely an original link) in an exclusive information set corresponding to the target release information, namely an active page. And jumping to a target page, namely the page of the marketing activity, under the condition that the user feels no.
The message delivery effect statistical method provided in this embodiment generates a unique corresponding middle page link for a delivery message of each delivery object, where the middle page link includes a middle page parameter, and the middle page parameter uniquely corresponds to an exclusive information set of the delivery message, where the exclusive information set includes information such as a delivery channel, a target delivery object, and access data. And replacing the original link in the release message with the corresponding middle page link for the release message corresponding to each release object to obtain the target release message corresponding to the release object. When the released object clicks the link in the target releasing message, the intermediate page is accessed, the intermediate page acquires the exclusive information set corresponding to the intermediate page parameters, then the access data of the released object is counted according to the access data in the exclusive information set, finally, the access statistics aiming at each released object is realized, namely, the access statistics can be accurate to each released object, and the accuracy of the statistical result is improved. Moreover, the statistical process is realized by a server of the message system, and the statistical logic does not need to be designed in the page corresponding to the original link, so that the workload of research and development personnel is reduced, and the development cost is reduced.
In addition, the scheme can also directly jump to the page (namely, the target page) corresponding to the original link matched with the middle page parameter of the target release message, and the release object has no perception on the process of jumping from the middle page to the target page, namely, the non-perception jumping is realized.
In an embodiment of the present application, in order to avoid the situation that the same user accesses multiple times and then calculates multiple times, as shown in fig. 3, the process of counting the access of the delivered object to the delivered message may include the following steps:
s131, after detecting the access request of the intermediate page link aiming at the target release message, acquiring the intermediate page parameter of the intermediate page link and the exclusive information set matched with the intermediate page parameter.
And S132, adding 1 to the access data in the exclusive information set.
After receiving an access request of the intermediate page link each time, adding 1 to access data in the exclusive information set corresponding to the intermediate page parameter of the intermediate page link.
S133, determining whether the throwing object accesses the link in the target throwing information according to the access data in the exclusive information set; if not, executing S134; if so, S135 is performed.
Here, the access data is a total field in the proprietary information set, and if the total is 0, it indicates that the target placement object has not accessed the link in the target placement information. If total > 0 indicates that the object of the release has accessed the link in the target release information.
And S134, recording the access data of the target release information of the release object as 1.
And if the released object is determined not to access the link in the target released message, updating the access data of the released object to access the target released message, wherein the access data is changed from 0 to 1.
And S135, not updating the access data of the target release information accessed by the release object.
And if the throwing object is determined to access the link in the target throwing message, the access data is not updated, namely as long as the numerical value of the total is greater than 0, the access data is constantly 1, the access times are calculated once no matter how large the numerical value of the total is, and the access times cannot be repeatedly calculated even if the user visits for multiple times.
In the process of counting the access data of the access link of the release object, the corresponding exclusive information set is obtained according to the middle page parameters, and the access data is obtained from the exclusive information set.
In another embodiment of the present application, when the value of the access data in the exclusive information set is too large, the access request may be intercepted, please refer to fig. 4, and the method may further include the following steps based on the embodiment shown in fig. 2:
s210, when an access request aiming at the intermediate page link of the target release message is detected, acquiring an exclusive information set matched with the intermediate page parameter of the intermediate page link, and acquiring access data in the exclusive information set.
S220, judging whether the numerical value of the access data is larger than a preset threshold value or not; if so, go to S230; if not, S140 is performed.
And S230, intercepting an access request aiming at the target delivery message.
If the value of the access data is larger than the preset threshold value, it indicates that a crawler or other attack behavior may exist, in this case, the message system may intercept the access request, i.e. no longer jump to the page corresponding to the original link.
And if the numerical value of the access data is smaller than a preset threshold value, normally jumping to a page corresponding to the original link.
In the statistical method for message delivery effect provided in this embodiment, after receiving an access request of a middle page link, access data corresponding to the middle page link is obtained, and it is determined whether a numerical value of the access data exceeds a preset threshold, and if the numerical value of the access data exceeds the preset threshold, the access request is intercepted, and no longer a jump is made to a page corresponding to an original link. The scheme avoids crawling and attacking behaviors of the crawler and improves the safety of the system corresponding to the marketing activities.
As already described above, the message system records only once each of the access times of each of the delivered objects to the target delivered message, even if the same delivered object accesses the active link for a plurality of times, and in this case, the click rate of the delivered message can be further counted.
Referring to fig. 5, a flowchart of another statistical method for message delivery effect provided by the present application is shown, where the method may further include the following steps based on the embodiment shown in fig. 2:
and S310, aiming at each target release message corresponding to the same marketing message, obtaining the click rate of the release object according to the access data of each target release message and the total number of each target release message.
The method comprises the steps of collecting statistical data corresponding to all the released objects, calculating to obtain a crowd click rate (namely, a released object click rate), obtaining access data corresponding to target releasing information of all the released objects corresponding to the marketing activity information for the same marketing activity information (namely, the marketing information), calculating a ratio between the sum of the access data corresponding to all the released objects and the sum of all the released objects, and obtaining the released object click rate. As can be seen, the click rate of the released object refers to the ratio of clicks of the released objects in all the released messages corresponding to the same marketing information.
For example, a marketing campaign sends drop messages to 2000 drop objects, wherein only 1000 drop objects visit the links in the drop messages, that is, the sum of the visit data is 1000, and the click rate of the drop objects is 1000/2000-0.5.
And S320, calculating to obtain the channel click rate corresponding to each releasing channel according to the access data corresponding to the target releasing information released by the same marketing information in each releasing channel.
Similar to the click rate of the delivered object, the channel click rate is the ratio of the delivered object clicking the delivered message in the same delivery channel. That is, the total number of messages delivered in the same delivery channel is counted, and the click rate of the user in the channel is counted.
For example, 500 messages are delivered from a delivery channel, and only 200 messages are clicked and accessed by the user, the click rate of the channel is 200/500-0.4.
According to the statistical method for the message delivery effect, click rates of different dimensions, such as click rate of delivered objects and click rate of channels, can be obtained through summarizing and calculating according to the statistical data of the delivered objects, and research and development personnel can obtain the delivery effect of marketing activities by using the indexes, so that an optimization theoretical basis is provided for the next delivery of marketing activities.
In another embodiment of the present application, the set of specific information corresponding to the placement message of each placement object includes user-specific information associated with the placement object, for example, a nickname of the user, the user is a VIP user of a website corresponding to the marketing campaign, and the like.
After detecting an access request for accessing an intermediate page, the message system generates an access request according to the user exclusive information in the exclusive information set and the original link matched with the intermediate page parameter in the target delivery message; and sending an access request to a server corresponding to the original link. The access request is used for enabling the target server to send the access request containing the user-specific information, and the target server responds to the access request and generates a personalized page matched with the user-specific information of the user, so that the activity page displays at least part of different contents aiming at different release objects, and the flexibility and the personalization of the activity page are improved. For example, the activity title for an activity page may be: welcome some VIP user to engage in activities.
In another embodiment of the present application, the middle page may embed fingerprint information in a client (e.g., a browser) of the user, so as to facilitate getting through with a unique user identifier (e.g., a mobile phone number), and then, when the user accesses the target system by using the browser again, the access behavior of this time can be associated with the unique user identifier, where the foregoing process may include the following steps:
when an access request aiming at a middle page link of a target release message is detected, acquiring identification information of a target release object from an exclusive information set matched with the middle page link;
and generating fingerprint information according to the identification information of the target delivery object and the target domain name information, and sending the fingerprint information to the client initiating the access request.
The target domain name is obtained according to the domain name corresponding to the original link, for example, the domain name corresponding to the home page of the original link is determined as the target domain name; the fingerprint information may include user identification information and a target domain name.
When a user accesses a server (i.e., a target server) corresponding to a target domain name again by using the client, the client sends an access request containing fingerprint information to the target server, and the target server acquires user identification information in the fingerprint information, so that the access behavior is associated with the user identification information. In this way, when the user accesses the target system without logging in but in the visitor identity, the system can also recognize the user identification information of the user, so that the target system can count the access behavior of the user.
Corresponding to the message delivery effect statistical method embodiment, the application also provides a message delivery effect statistical device embodiment.
Referring to fig. 6, a block diagram of a message placement effect statistics apparatus provided in an embodiment of the present application is shown, where the apparatus is applied in a message server. As shown in fig. 6, the apparatus may include: a middle page link generating module 110, a target message generating module 120, and an access data recording module 130.
And a middle page link generating module 110, configured to generate a middle page link uniquely corresponding to the drop message of each drop object.
The intermediate page link comprises an intermediate page parameter uniquely corresponding to an exclusive information set of the launching message, and the exclusive information set comprises information representing a launching channel and a target launching object and access data.
In an exemplary embodiment of the present application, for each of the specific information sets, a unique random string (i.e., intermediate page parameter) is generated, and a mapping relationship between the random string and the specific information set is established.
In an embodiment of the present application, it is determined whether each of the delivered messages is a marketing type, if so, it is continuously determined whether the delivered message carries a link, and if the delivered message is the marketing type and carries a link, the intermediate page link generation module 110 is triggered to execute the generation of the intermediate page link uniquely corresponding to the delivered message of each of the delivered objects.
And a target message generation module 120, configured to, for the drop message corresponding to each drop object, replace the original link in the drop message with the middle page link, so as to obtain a target drop message corresponding to the drop object.
The access data recording module 130 is configured to, after detecting an access request for a middle page link of the target delivery message, update access data of the target delivery message accessed by the delivery object according to access data in the dedicated information set matched with the middle page parameter of the middle page link.
In an exemplary embodiment of the present application, as shown in fig. 7, the access data recording module 130 includes: an information acquisition sub-module 131, a judgment sub-module 132, and an access data update sub-module 133.
The information obtaining sub-module 131 is configured to, after detecting an access request for a middle page link of the target delivery message, obtain a middle page parameter in the middle page link, and obtain an exclusive information set matched with the middle page parameter.
And a determining submodule 132, configured to determine whether the target delivery information has been accessed by the delivery object according to the access data in the exclusive information set. And when the released object is determined to have accessed the target releasing information, not updating the access data of the released object accessing the target releasing information.
And the access data updating submodule 133 is configured to record, as 1, the access data of the target delivery information accessed by the delivery object after it is determined that the target delivery information has not been accessed by the delivery object.
In one embodiment of the present application, as shown in FIG. 6, the apparatus may further include a page jump module 140.
And the page jump module 140 is configured to jump to a page corresponding to the original link matched with the intermediate page parameter in the target delivery message.
In an exemplary embodiment of the present application, the specific information set further includes user-specific information associated with the target delivery object, and in this application scenario, the page jump module 140 is specifically configured to:
generating an access request according to the user exclusive information in the exclusive information set and the original link matched with the intermediate page parameter in the target delivery message; and sending the access request to a server corresponding to the original link.
And the access request is used for enabling the server side to return page information matched with the user exclusive information.
The message delivery effect statistical apparatus provided in this embodiment generates a unique corresponding middle page link for a delivery message of each delivery object, where the middle page link includes a middle page parameter, and the middle page parameter uniquely corresponds to an exclusive information set of the delivery message, where the exclusive information set includes information such as a delivery channel, a target delivery object, and access data. And replacing the original link in the release message with the corresponding middle page link for the release message corresponding to each release object to obtain the target release message corresponding to the release object. When a launched object clicks a link in a target launched message, an intermediate page is accessed, the intermediate page acquires an exclusive information set corresponding to intermediate page parameters, then access data of the launched object is counted according to the access data in the exclusive information set, finally access statistics aiming at each launched object are achieved, namely the access statistics can be accurate to each launched object, and the accuracy of a counting result is improved; meanwhile, jumping to a page (namely, a target page) corresponding to the original link matched with the middle page parameter of the target release message, wherein the release object has no perception on the process of jumping from the middle page to the target page, namely, the non-perception jumping is realized. Moreover, the statistical process is realized by a server of the message system, and the statistical logic does not need to be designed in the page corresponding to the original link, so that the workload of research and development personnel is reduced, and the development cost is reduced.
In another embodiment of the present application, as shown in fig. 8, the message placement effect statistic apparatus further includes:
and the statistical information accumulation module 210 is configured to, when an access request for the middle page link of the target delivery message is detected, add 1 to the access data corresponding to the target delivery message to obtain new access data.
And if the numerical value of the new access data is smaller than or equal to the preset threshold, triggering a page jump module to execute jump to a page corresponding to the original link matched with the intermediate page parameter in the target delivery message.
An access request intercepting module 220, configured to intercept an access request for the target delivery message when the value of the new access data is greater than a preset threshold.
The delivered object click rate obtaining module 230 is configured to, for each target delivered message corresponding to the same marketing message, obtain a delivered object click rate according to the access data of each target delivered message and the total number of each target delivered message.
And the channel click rate obtaining module 240 is configured to obtain channel click rates corresponding to the delivery channels respectively according to the access data of the target delivery messages corresponding to the delivery channels.
And a target delivery object obtaining module 250, configured to, after detecting an access request for the middle page link of the target delivery message, obtain information of the target delivery object from the dedicated information set matched with the requested middle page link.
And the user identification information generating module 260 is configured to generate user identification information associated with the target domain name according to the information of the target delivery object, and send the user identification information to the client initiating the access request.
The target domain name is obtained according to the domain name corresponding to the original link, so that the user identification information is carried in an access request for initiating access to a website corresponding to the target domain name by the client, and the user identification information corresponding to an access object is obtained by the website corresponding to the target domain name.
The message delivery effect statistical apparatus provided in this embodiment, after receiving an access request of a middle page link, obtains access data corresponding to the middle page link, and determines whether a numerical value of the access data exceeds a preset threshold, and intercepts the access request if the numerical value of the access data exceeds the preset threshold, and does not skip to a page corresponding to an original link. The scheme avoids crawling and attacking behaviors of the crawler and improves the safety of the system corresponding to the marketing activities.
In addition, according to the scheme, click rates of different dimensions, such as click rates of launched objects and channel click rates, can be obtained through summarizing and calculating according to statistical data of various launched objects, research and development staff can know the launching effect of the marketing campaign by using the indexes, and an optimization theoretical basis is provided for launching the next marketing campaign.
In addition, after detecting an access request for accessing the intermediate page, the message system sends user-specific information matched with the intermediate page link in the access request; and sending an access request containing the user-specific information to a server corresponding to the original link, namely a target server, and responding to the access request by the target server to generate a personalized page matched with the user-specific information of the user, so that the activity page displays at least part of different contents aiming at different release objects, and the flexibility and the personalization of the activity page are improved. For example, the activity title for an activity page may be: welcome some VIP user to engage in activities.
A server is provided that includes a processor and a memory having stored therein a program executable on the processor. The processor implements any of the above message placement effect statistical methods when running the program stored in the memory.
The present application also provides a storage medium executable by a computer, wherein the storage medium stores a program, and the program is executed by the computer to implement any one of the above message delivery effect statistical methods.
The present application further provides a computer program product adapted to execute a program for initializing a statistical method of a message placement effect as described above when executed on a server.
While, for purposes of simplicity of explanation, the foregoing method embodiments have been described as a series of acts or combination of acts, it will be appreciated by those skilled in the art that the present invention is not limited by the illustrated ordering of acts, as some steps may occur in other orders or concurrently with other steps in accordance with the invention. Further, those skilled in the art should also appreciate that the embodiments described in the specification are preferred embodiments and that the acts and modules referred to are not necessarily required by the invention.
It should be noted that technical features described in the embodiments in the present specification may be replaced or combined with each other, each embodiment is mainly described as a difference from the other embodiments, and the same and similar parts between the embodiments may be referred to each other. For the device-like embodiment, since it is basically similar to the method embodiment, the description is simple, and for the relevant points, reference may be made to the partial description of the method embodiment.
The steps in the method of the embodiments of the present application may be sequentially adjusted, combined, and deleted according to actual needs.
The device and the modules and sub-modules in the terminal in the embodiments of the present application can be combined, divided and deleted according to actual needs.
In the several embodiments provided in the present application, it should be understood that the disclosed terminal, apparatus and method may be implemented in other manners. For example, the above-described terminal embodiments are merely illustrative, and for example, the division of a module or a sub-module is only one logical division, and there may be other divisions when the terminal is actually implemented, for example, a plurality of sub-modules or modules may be combined or integrated into another module, or some features may be omitted or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, devices or modules, and may be in an electrical, mechanical or other form.
The modules or sub-modules described as separate parts may or may not be physically separate, and parts that are modules or sub-modules may or may not be physical modules or sub-modules, may be located in one place, or may be distributed over a plurality of network modules or sub-modules. Some or all of the modules or sub-modules can be selected according to actual needs to achieve the purpose of the solution of the present embodiment.
In addition, each functional module or sub-module in the embodiments of the present application may be integrated into one processing module, or each module or sub-module may exist alone physically, or two or more modules or sub-modules may be integrated into one module. The integrated modules or sub-modules may be implemented in the form of hardware, or may be implemented in the form of software functional modules or sub-modules.
Finally, it should also be noted that, herein, relational terms such as first and second, and the like may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Also, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other identical elements in a process, method, article, or apparatus that comprises the element.
The previous description of the disclosed embodiments is provided to enable any person skilled in the art to make or use the present invention. Various modifications to these embodiments will be readily apparent to those skilled in the art, and the generic principles defined herein may be applied to other embodiments without departing from the spirit or scope of the invention. Thus, the present invention is not intended to be limited to the embodiments shown herein but is to be accorded the widest scope consistent with the principles and novel features disclosed herein.
The foregoing is only a preferred embodiment of the present invention, and it should be noted that, for those skilled in the art, various modifications and decorations can be made without departing from the principle of the present invention, and these modifications and decorations should also be regarded as the protection scope of the present invention.
Claims (12)
1. A message placement effect statistical method is applied to a message server, and comprises the following steps:
generating a middle page link uniquely corresponding to the release message of each release object, wherein the middle page link comprises a middle page parameter uniquely corresponding to an exclusive information set of the release message, and the exclusive information set comprises information representing a release channel and a target release object and access data;
replacing an original link in the release message by using the middle page link aiming at the release message corresponding to each release object to obtain a target release message corresponding to the release object;
and when an access request aiming at the intermediate page link of the target launching message is detected, updating the access data of the launching object for accessing the target launching message according to the access data in the exclusive information set matched with the intermediate page parameter of the intermediate page link.
2. The method of claim 1, further comprising:
when an access request aiming at the middle page link of the target release message is detected, adding 1 to access data corresponding to the target release message to obtain new access data;
intercepting an access request aiming at the target delivery message when the numerical value of the new access data is larger than a preset threshold value;
and when the numerical value of the new access data is smaller than or equal to the preset threshold value, executing the jump to the page corresponding to the original link matched with the intermediate page parameter in the target release message.
3. The method according to claim 1 or 2, wherein the updating the access data of the target delivery message for the delivery object according to the access data in the specific information set matched with the intermediate page parameter of the intermediate link after detecting the access request for the intermediate page link of the target delivery message comprises:
when an access request aiming at a middle page link of the target delivery message is detected, obtaining a middle page parameter in the middle page link and obtaining an exclusive information set matched with the middle page parameter;
determining whether the target delivery information is accessed by the delivery object according to the access data in the exclusive information set;
when the target release information is determined not to be accessed by the release object, recording access data of the release object accessing the target release information as 1;
and when the released object is determined to have accessed the target releasing information, not updating the access data of the released object accessing the target releasing information.
4. The method of claim 1, further comprising:
aiming at each target release message corresponding to the same marketing information, obtaining a click rate of a release object according to the access data of each target release message and the total number of each target release message;
and respectively obtaining the channel click rate corresponding to each delivery channel according to the access data of the target delivery message corresponding to each delivery channel.
5. The method of claim 1, wherein generating an intermediate page parameter that uniquely corresponds to the set of proprietary information of the placement message comprises:
and generating a unique random string aiming at each exclusive information set, and establishing a mapping relation between the random string and the exclusive information set.
6. The method of claim 1, wherein prior to said generating an intermediate page link that uniquely corresponds to a placement message for each placed object, the method further comprises:
and when the release message is determined to be of the marketing type and carries a link, executing the generation of the intermediate page link uniquely corresponding to the release message of each release object.
7. The method of claim 1, wherein the set of proprietary information further includes user-specific information associated with the targeted delivery object, and wherein upon detecting an access request for an intermediate page link of the targeted delivery message, the method further comprises:
generating an access request according to the user exclusive information in the exclusive information set and the original link matched with the intermediate page parameter in the target delivery message;
and sending the access request to a server corresponding to the original link, wherein the access request is used for enabling the server to return page information matched with the user dedicated information.
8. The method of claim 1, further comprising:
when an access request aiming at the intermediate page link of the target delivery message is detected, acquiring information of a target delivery object from an exclusive information set matched with the requested intermediate page link;
generating user identification information associated with a target domain name according to the information of the target delivery object and sending the user identification information to a client initiating the access request;
the target domain name is obtained according to the domain name corresponding to the original link, so that the user identification information is carried in an access request for initiating access to a website corresponding to the target domain name by the client, and the user identification information corresponding to an access object is obtained by the website corresponding to the target domain name.
9. A message placement effect statistic device, applied in a message server, the device comprising:
the system comprises a middle page link generation module, a middle page link generation module and a display module, wherein the middle page link generation module is used for generating a middle page link which is uniquely corresponding to a release message of each release object, the middle page link comprises a middle page parameter which is uniquely corresponding to an exclusive information set of the release message, and the exclusive information set comprises information representing a release channel and a target release object and access data;
the target message generation module is used for replacing an original link in the release message by the middle page link aiming at the release message corresponding to each release object to obtain a target release message corresponding to the release object;
and the access data recording module is used for updating the access data of the target launching message accessed by the launching object according to the access data in the exclusive information set matched with the middle page parameter of the middle page link after detecting the access request aiming at the middle page link of the target launching message.
10. A server, comprising: a processor and a memory; the memory stores program instructions, and the processor calls the program instructions in the memory to execute the message placement effect statistical method according to any one of claims 1-8.
11. A computer-executable storage medium, wherein the storage medium stores a program, and the program, when executed by a computer, implements the message impression effect statistical method according to any one of claims 1 to 8.
12. A computer program product, characterized in that it is adapted to execute a program for initializing a message impression effect statistical method according to any one of claims 1-8, when said computer program product is executed on a server.
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