CN105138599A - Method for automatically monitoring click volume of each link point in all pages of website - Google Patents
Method for automatically monitoring click volume of each link point in all pages of website Download PDFInfo
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- CN105138599A CN105138599A CN201510475850.1A CN201510475850A CN105138599A CN 105138599 A CN105138599 A CN 105138599A CN 201510475850 A CN201510475850 A CN 201510475850A CN 105138599 A CN105138599 A CN 105138599A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/958—Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
Abstract
The invention provides a method for automatically monitoring the click volume of each link point in all pages of a website. The method comprises the following steps: specifying one or more attribute parameters in a specific region code, the affiliation of a content object, a content type and a technology type in a webpage in order to set a monitoring location or content; recognizing the attribute parameters and binding a monitoring event by embedding a monitoring script; when a user clicks a link, capturing a click event by the monitoring script through a Javascript bubbling mechanism to generate a monitoring code, and instructing a browser to skip to an intermediate page; and capturing the monitoring code in the intermediate page and recording the monitoring code in a database. A mapping relationship is established between webpage location content and user interest. Through adoption of the method, work performed by website operation staff in monitoring of the page click volume and click rate can be effectively simplified; the webpage content can be optimized more effectively; and the page view of the website is increased.
Description
Technical field
The present invention relates to a kind of can the method for each link clicks amount in the whole page of automatically monitoring website.
Background technology
Current, in each large website, service routine collects the mode that link clicks amount becomes a kind of common hot spot region, monitoring website.By monitoring link clicks amount calculate the ratio (i.e. clicking rate) that this click volume accounts for page browsing amount, the decision maker of website and operation personnel can know which position of the page and which type of ways of presentation more can attract the eyeball of user more intuitively.In addition click volume and clicking rate still throw in the Primary Reference index of advertisement.
Click volume statistical method common at present has two kinds, and a kind of is url number of addresses in Direct Analysis server log.The request of access at every turn received can be recorded in journal file by the web server of current main flow.Another kind in link, adds some parameters of manually specifying as monitoring mark, then catches or obtained by log analysis the number of times that these monitoring marks are recorded by program.
Chinese patent CN101079768B proposes a kind of method by log analysis web site url clicking rate, the method in daily record, is judging the number of clicks of each link (accessed web page) on a page (source page) by the URL of record access webpage and source page URL by analyzing daily record.
It is not enough to there are following several respects in this analytical approach:
One, relying on journal file, needing a large amount of disk space for preserving journal file.
Two, analytic process relies on web page address.Namely first must know that the network address of respective links just can find result when operation personnel wonders click volume data.And web page address is generally a lot of irregular English+identifier, bring very heavy memory burden to website optimize personnel.Particularly when there being the click volume of a lot of links to need inquiry.
Three, result can not visualize this be linked at position on the page, need manual on website optimize personnel to the page searching, need to take a long time the link number in the page is a lot.
In addition, Chinese patent application CN104731807A provides a kind of method of statistics and analysis page jump data, and the method comprises the following steps: a records the user operation data of current site in Operation Log; B is according to described Operation Log, and the behavior of the page in the connected reference current site of analysis user, obtains many redirect paths of multiple page in current site; C determines the crucial access path of current site from described many redirect paths.This application additionally provides a kind of device of statistics and analysis page jump data.The weak point of this application is that the method and apparatus provided only improve only the mutual degree of adhesion of the page in critical path in website, but cannot realize the automatic monitoring of link clicks amount on each page.
Summary of the invention
For problems of the prior art, the present invention proposes a kind of method of automatic generation monitoring mark.The coded markings that the method can give generation one that the all-links on the whole page in website is unified fast stable, unique.By coded markings statistics link clicks amount, " link position+content " and click volume are set up mapping relations, thus the management that the flow that this link brings is become more meticulous and operation.
The present invention is achieved by the following technical solutions:
Can the method for each link clicks amount in Auto Observation System page, it is characterized in that:
Step one, make Website page set guarded region;
According to usual mode Web-Designing, after the page is carried out, according to monitor concept model (having a detailed description in " embodiment ") appointed area code on the page, the ownership of content object, content type, one or more property parameters in the type of skill, give a clue for resolving the page to monitoring script.
Step 2, generate monitoring code when user clicks on links, and order browser jumps to an intermediate page;
Monitoring code generator program is completed by the monitoring script that is embedded into the page, and this script comprises two unit: recognition unit and computing unit;
Described recognition unit, identifies all-links in the page, and binds monitoring event, when visitor's clickthrough, triggers computing unit;
Described computing unit, when the user clicks a link, system is by bubbling mechanism (a kind of programmed algorithm of Javascript script.Namely some object, such as event is allowed, to occur after a kind of rule compositor), calculate this link affiliated area and the sequence position in region, then obtain page iden-tity code and other value of classes of pages from the page, be combined into the value of location parameter pos.If get the ownership of content object, content type simultaneously, the type of skill any one or more values, be then combined into the value of ct by content parameters ct create-rule.Change link jump address the address of intermediate page into subsequently, using actual link address and pos and ct (if there is) as three parameters, and order browser jumps to this link.
Step 3, record monitoring code.
Monitoring code record is realized by an intermediate page, and concrete steps are:
1. resolve the address in user's request, position, content parameters;
2. visit data statistics table, monitors the access value+1 of code by correspondence;
3. using address parameter as jump address, command server is redirected to this page.
Now user sees the normal page, and backstage is by the Visitor Logs number+1 of correspondence.
Beneficial effect: use method of the present invention effectively can simplify the work done of website optimize personnel for monitoring page click volume, more comprehensively, the clicking rate of the multiple page zones of different in monitoring website efficiently, reaches the object of optimizing webpage content.Use after this method, operation personnel, without the need to going to search clicks by chained address, because the coding of pos and ct is very clear and definite contain position and content information, alleviates the workload of monitoring greatly.And the information of pos and ct is easy to the instrument that is visualized by web placement reduction display, after realizing, click volume is checked just very directly perceived.
Accompanying drawing explanation
Fig. 1 is the process flow diagram of the embodiment of the present invention.
Fig. 2 is the regional image schematic diagram of the embodiment of the present invention.
Fig. 3 is the main navigation bar image schematic diagram of the embodiment of the present invention.
Fig. 4 is monitoring code generating apparatus schematic diagram of the present invention.
Embodiment
Below in conjunction with the drawings and specific embodiments, the present invention is described in further detail.
Terminological interpretation:
Javascript: one can supply browser execution script, and a lot of dynamic effects (as ejection layer) above webpage are all realized by this script.
JQuery: one conventional Javascript storehouse (instrument), extends the function of many Javascript, such as, user can be allowed with the element at way selection interface more flexibly.
Asynchronous Request (Ajax): ask relative one request with common (synchronously), browser is performing this request and can not affect the display of current page before not having data to return.After having data to return, browser processes operation more accordingly.
Fig. 1 is the process flow diagram of the embodiment of the present invention.In the Auto Observation System page of the present embodiment, the method for each link clicks amount comprises:
The first, make Website page and specify guarded region.
According to usual mode Web-Designing, after the page is carried out, according to monitor concept model hereinafter described, specified attribute parameter on pagefile, gives a clue for resolving the page to monitoring script.
A) conceptual model
A page, by functional module or other modes, is to be divided into multiple independently significant region.As shown in the region that Fig. 2 sections out with each rectangle.
The page shown in Fig. 2 can be divided into top navigation by function, main navigation bar, entry blank region, student must know region, teaching display area.Can mark off different positions again for each region, as shown in Figure 3, main navigation bar region can mark off again 5 positions.
And the content inside each position can change, as main navigation bar the 1st position can be put " the whole America foreign teacher ", also can put " course price ".This shows, the data of user for certain content interest level be obtained, need position and the content of considering the page simultaneously.Position is fixing, and the content in position can change.Invention defines two monitoring parameter: pos and ct, for marking the current content information in certain position for this reason.
B) what is pos
Pos, i.e. page location, the present invention marks a position by coding, and coding adopts following form:
Index_category_region_order_unicode
Each field meanings is as follows:
Such as click " student's notice " link in Fig. 3, corresponding pos is: 0_0_mainNav_3_0, and the corresponding implication of each field is:
| 0 | homepage page iden-tity code is 0. |
| 0 | homepage page classification is 0. |
| mainNav | this link belongs to leading boat mainNav |
| 3 | the clicked sequence be linked in region is the 3rd |
| 0 | open the new page after this link clicks, mark be homepage unique code 0. |
C) what is ct
Ct, locative content, adopts following form to the coding of content:
domain_ctype_ttype
Each field meanings is as follows:
Ct value corresponding to " free examination the learn foreign teacher one to one " content such as, in Fig. 2 on the left of screen is 3_3_1, and each field meanings is as follows:
| 3 | Content object is towards student (3) |
| 3 | The type of content is interactive (3) |
| 1 | This content technology used is list (1) |
The second, on the page, monitoring code is generated
Monitoring code generator program is completed by the monitoring script that is embedded into the page, and this script comprises two unit: recognition unit and computing unit.
A) recognition unit:
Identify all-links in the page, the <a> label namely in html label.Specific practice is that the method calling document.getElementsByTagName by name in javascript script (' A') obtains all <a> tag element.
Similar, identify the label of all region code region, the ownership domain of content object, content type ctype, type of skill ttype attributes.Specific practice uses the selector switch of JQuery for (to identify the label of all region code region): $ (" [region] ").
Again each element is used to the method binding monitoring event of [masurium] .addEventListener (' click', [computing unit event name], false).So when the user clicks a link, computing unit is triggered.
B) computing unit:
When the user clicks a link, monitoring script, by the bubbling mechanism of javascript script, calculates this link affiliated area and the sequence position in region.Obtain page iden-tity code and other value of classes of pages again, be combined into the value of pos.If can obtain the ownership of object, content type, the type of skill any one or more, be then combined into the value of ct simultaneously simultaneously.Specific practice is:
1. first obtains linking liking of event, and the id returned is link id;
2. second obtain event to as if region, the region code region that link is corresponding can be obtained thus;
3. obtain the array of all-links in this region, using method is getElementsByTagName (' the A') method of section object;
4. travel through this array, find the position that link id is corresponding, namely this value+1 is obtained link sequence position order;
5. obtain page iden-tity code and other value of classes of pages from the page again, be combined into the value of pos; If get the ownership domain of content object simultaneously, any one or more values of content type ctype, type of skill ttype, be then combined into the value of ct by ct rule;
6. change link jump address the address of intermediate page into, using actual link address and pos and ct (if there is) as three parameters, and order browser jumps to this link.
Three, record monitoring code
Monitoring code record is realized by an intermediate page, monitors the click volume of code, then jump to the recording mode of target pages with intermediate page record position and content two.Specific works step is as follows:
3 parameters in analysis request;
Visit data statistics table, monitors the access value+1 of code by correspondence;
Using address parameter as jump address, command server is redirected to this page.
Now user sees the normal page, and backstage is by the Visitor Logs number+1 of correspondence.
Record monitoring code another kind of way be transmission Asynchronous Request (Ajax) to a special statistical server, by monitoring code be included in the parameter in this request, recorded the visit capacity of this monitoring code by this special statistical server.
The foregoing is only one of best practices of the present invention; but scope is not limited thereto; the conversion that the people that monitoring is clicked in any understanding web page interlinkage can expect easily or replacement; all belong in the technical scope that the present invention discloses, within the protection domain that therefore all should be encompassed in claims of the present invention.
Claims (5)
1. can the method for each link clicks amount in the whole page of automatically monitoring website, it is characterized in that:
The conceptual model of location using " position+content " as page unique content;
With page iden-tity code, page classification, region code, sequence position, the mechanism that unique code is encoded to position;
With the ownership of content object, content type, any one or more mechanism that content is encoded of actualizing technology type.
2. method according to claim 1, is characterized in that, comprising:
Step one, in webpage, specify specific region code, the ownership of content object, content type, the one or more property parameters in the type of skill are to set monitoring position or content;
Step 2, bind monitoring event by the property parameters that embeds in monitoring script identification step one;
Step 3, catch click event and generate monitoring code after obtaining page unique positions content information when user clicks on links by monitoring script by Javascript bubbling mechanism, and order browser jumps to an intermediate page;
Step 4, catch monitoring code by Visitor Logs+1 corresponding in database in intermediate page, after completing, user's request is redirected to target pages.
3. method according to claim 2, is characterized in that, in step 2:
Monitoring script comprises two unit: recognition unit and computing unit;
Described recognition unit, identifies all-links in the page, and binds monitoring event, when visitor's clickthrough, triggers computing unit;
Described computing unit, when the user clicks a link, system, by the bubbling mechanism of javascript script, calculates this link affiliated area and the sequence position in region, then obtains page iden-tity code and other value of classes of pages from the page, generate monitoring position code;
Described computing unit, if the ownership getting content object simultaneously, content type, any one or more values of the type of skill, then by content monitoring code create-rule generating content monitoring code.
4. method according to claim 2, is characterized in that, in step 4:
Intermediate page catch monitoring code lay equal stress on directional user request concrete steps be:
A) address in user's request, position, content parameters is resolved;
B) visit data statistics table, monitors the access value+1 of code by correspondence;
C) using address parameter as jump address, command server is redirected to this page.
5. method according to claim 2, is characterized in that, in step 4:
The mode of another kind of record monitoring code sends an Asynchronous Request (Ajax) to a special statistical server by browser user clicks on links while, monitoring code is included in the parameter in described Asynchronous Request, is recorded the visit capacity of this monitoring code by described special statistical server.
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