CN108121753B - Data monitoring method and device - Google Patents
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Abstract
The invention provides a data monitoring method and a data monitoring device, wherein after the current operation is determined to be the preset operation each time, the regional change information under the current operation can be obtained based on the corresponding monitoring information, the regional change information matched with a target object under the current operation is searched in the existing monitoring data, if the regional change information is searched, the two matched regional change information are determined to correspond to the same target object, the monitoring information corresponding to the two matched regional change information is bound with the same target object, and the dynamic tracking of multiple operation behaviors of the same target object is realized. And the previous piece of area change information of each piece of area change information and the next piece of area change information of each piece of area change information can be obtained through the plurality of pieces of area change information which are bound, so that the analysis on the sources and destinations of different pieces of area change information is realized.
Description
Technical Field
The invention relates to the technical field of internet monitoring, in particular to a data monitoring method and device.
Background
With the rapid development of internet technology, people's daily life is more and more unable to leave the network, no matter go out, shopping, reading and entertainment are unable to leave the help of the network, and with the network application people are also changing the browsing habit gradually, this forces each big website to change the layout mode of the display page on its own browser.
For example, most websites change the layout mode from a single page to multiple vertical pages, that is, a browser is divided into multiple screens and displays the content on each screen, so that monitoring of the browser in the layout mode requires not only detection of the entire page, but also monitoring of the individual screens, and further optimization of the individual pages displayed on the browser according to the monitoring results.
However, currently, the browser in the above layout manner is monitored by statically analyzing the browsing behaviors of the screens, and the interrelations among the screens under different operations are not considered, and the browsing behaviors of the screens cannot be linked together, so that the dynamic tracking of the browsing behaviors of the screens and the analysis of the source and the destination of the traffic between the screens cannot be realized.
Disclosure of Invention
In view of the above, the present invention is proposed to provide a data monitoring method and apparatus for dynamic tracking of multiple operation behaviors of the same target object and analysis of sources and destinations of different area change information, which overcome or at least partially solve the above problems. Specifically, the technical scheme is as follows:
the invention provides a data monitoring method, which comprises the following steps:
under the condition that the current operation is determined to be the preset operation, acquiring monitoring information of the content to be monitored displayed in the current display area;
obtaining region change information under current operation based on the monitoring information;
searching for area change information matched with the area change information under the current operation in the existing monitoring data, wherein the matched area change information is obtained based on the monitoring information acquired under the previous preset operation;
when the area change information matched with the area change information under the current operation is found, determining that the two matched area change information correspond to the same target object, wherein the same target object is the object to be monitored displayed in the content to be monitored;
and binding the monitoring information corresponding to the two matched regional change information with the same target object.
Preferably, the method further comprises: distributing the previous region change information and the next region change information which correspond to each region change information in the existing monitoring data;
the former regional change information is obtained based on monitoring information acquired under the previous preset operation adjacent to the preset operation corresponding to the regional change information, and the latter regional change information is obtained based on monitoring information acquired under the later preset operation adjacent to the preset operation corresponding to the regional change information.
Preferably, the allocating the previous section of area change information and the next section of area change information corresponding to each section of area change information in the existing monitoring data includes:
when the region change information is the ith region change information in the existing monitoring data, configuring the previous region change information of the region change information as the (i-1) th region change information, and configuring the next region change information of the region change information as the (i + 1) th region change information, wherein each region change information in the existing monitoring data is sequenced according to the sequence of the occurrence time of the corresponding preset operation, i is a natural number, i is more than or equal to 2 and less than or equal to N-1, and N is the total number of the region change information in the existing monitoring data;
when the area change information is the 1 st area change information, configuring the previous area change information of the area change information as first preset information, and configuring the next area change information of the area change information as the 2 nd area change information;
when the area change information is the nth area change information, configuring the previous area change information of the area change information as the (N-1) th area change information, and configuring the next area change information of the area change information as second preset information.
Preferably, the obtaining of the area change information under the current operation based on the monitoring information includes:
and obtaining the screen number corresponding to the scrolling operation based on the height of the browser window and the scrolling stop position in the monitoring information, wherein the scrolling operation is the preset operation, and the display area is divided into multiple screens in a vertical multi-page mode.
Preferably, the searching for the area change information matched with the area change information under the current operation in the existing monitoring data includes:
acquiring the screen number obtained based on the monitoring information acquired under the previous rolling operation from the existing monitoring data;
when the acquired screen number is the same as the screen number corresponding to the scrolling operation, determining to find area change information matched with the area change information under the current operation;
and when the acquired screen number is different from the screen number corresponding to the scrolling operation, determining that the area change information matched with the area change information under the current operation is not found.
The invention also provides a data monitoring device, comprising:
the acquisition unit is used for acquiring monitoring information of the content to be monitored displayed in the current display area under the condition that the current operation is determined to be the preset operation;
an obtaining unit, configured to obtain, based on the monitoring information, area change information under current operation;
the searching unit is used for searching the area change information matched with the area change information under the current operation in the existing monitoring data, wherein the matched area change information is obtained based on the monitoring information acquired under the previous preset operation;
a determining unit, configured to determine that the two pieces of matched area change information correspond to a same target object when the area change information matched with the area change information under the current operation is found, where the same target object is an object to be monitored displayed in the content to be monitored;
and the binding unit is used for binding the monitoring information corresponding to the two matched regional change information with the same target object.
Preferably, the apparatus further comprises: the distribution unit is used for distributing the previous regional change information and the next regional change information which correspond to each other for each piece of regional change information in the existing monitoring data;
the former regional change information is obtained based on monitoring information acquired under the previous preset operation adjacent to the preset operation corresponding to the regional change information, and the latter regional change information is obtained based on monitoring information acquired under the later preset operation adjacent to the preset operation corresponding to the regional change information.
Preferably, the distribution unit includes:
a first configuration subunit, configured to, when the area change information is an ith area change information in the existing monitoring data, configure a previous area change information of the area change information as an i-1 th area change information, and configure a next area change information of the area change information as an i +1 th area change information, where each area change information in the existing monitoring data is sorted according to a sequence of occurrence times of corresponding preset operations, and i is a natural number, i is greater than or equal to 2 and less than or equal to N-1, and N is a total number of area change information in the existing monitoring data;
a second configuration subunit, configured to configure, when the area change information is the 1 st area change information, a previous piece of area change information of the area change information as first preset information, and configure a subsequent piece of area change information of the area change information as the 2 nd piece of area change information;
a third configuring subunit, configured to configure, when the area change information is an nth area change information, a previous area change information of the area change information as an N-1 th area change information, and configure a next area change information of the area change information as a second preset information.
Preferably, the obtaining unit is configured to obtain, based on the height of the browser window and the scroll staying position in the monitoring information, a screen number corresponding to a scroll operation, where the scroll operation is the preset operation, and the display area is divided into multiple screens in a vertical multi-page manner.
Preferably, the searching unit is configured to obtain, from existing monitoring data, a screen count obtained based on monitoring information acquired in a previous scrolling operation; when the acquired screen number is the same as the screen number corresponding to the rolling operation, determining that the area change information matched with the area change information under the current operation is found in the existing monitoring data; and when the acquired screen number is different from the screen number corresponding to the rolling operation, determining that the area change information matched with the area change information under the current operation is not found in the existing monitoring data.
By means of the technical scheme, after the current operation is determined to be the preset operation each time, the data monitoring method and the data monitoring device provided by the invention can obtain the regional change information under the current operation based on the corresponding monitoring information, search the regional change information matched with the target object under the current operation in the existing monitoring data, determine that the two matched regional change information correspond to the same target object if the regional change information is searched, and bind the monitoring information corresponding to the two matched regional change information with the same target object, so that the dynamic tracking of multiple operation behaviors of the same target object is realized. And the previous piece of area change information of each piece of area change information and the next piece of area change information of each piece of area change information can be obtained through the plurality of pieces of area change information which are bound, so that the analysis on the sources and destinations of different pieces of area change information is realized.
For example, the method is applied to monitoring the browsing behavior of each screen in a browser, under the condition that the current operation is determined to be the preset scrolling operation, the area change information obtained by executing the adjacent scrolling operation on the same screen number is bound with the corresponding screen, the dynamic tracking of the browsing behavior of each screen is realized, the previous screen and the next screen corresponding to each screen can be obtained according to the bound area change information, and the analysis of the source and the destination of the flow among the screens is realized.
The foregoing description is only an overview of the technical solutions of the present invention, and the embodiments of the present invention are described below in order to make the technical means of the present invention more clearly understood and to make the above and other objects, features, and advantages of the present invention more clearly understandable.
Drawings
Various other advantages and benefits will become apparent to those of ordinary skill in the art upon reading the following detailed description of the preferred embodiments. The drawings are only for purposes of illustrating the preferred embodiments and are not to be construed as limiting the invention. Also, like reference numerals are used to refer to like parts throughout the drawings. In the drawings:
FIG. 1 illustrates a flow chart of a data monitoring method provided by an exemplary embodiment of the present disclosure;
FIG. 2 shows a schematic diagram of a type of content to be monitored upon which exemplary embodiments of the present disclosure are based;
FIG. 3 illustrates a schematic diagram of content to be monitored upon which exemplary embodiments of the present disclosure are based after a scrolling operation;
FIG. 4 illustrates another schematic diagram of content to be monitored upon which exemplary embodiments of the present disclosure are based after a scrolling operation;
FIG. 5 illustrates another flow chart of a data monitoring method provided by an exemplary embodiment of the present disclosure;
FIG. 6 illustrates yet another flow chart of a data monitoring method provided by an exemplary embodiment of the present disclosure;
FIG. 7 shows a schematic diagram of a data monitoring device provided by an exemplary embodiment of the present disclosure;
fig. 8 shows another schematic structural diagram of a data monitoring device provided in an exemplary embodiment of the present disclosure.
Detailed Description
Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. While exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the disclosure to those skilled in the art.
Referring to fig. 1, a flowchart of a data monitoring method provided by an exemplary embodiment of the present disclosure is shown, which is used for dynamic tracking of multiple operation behaviors of the same target object and analysis of sources and destinations of different area change information. Specifically, the method can comprise the following steps:
101: and under the condition that the current operation is determined to be the preset operation, acquiring the monitoring information of the content to be monitored displayed in the current display area. That is to say, in the exemplary embodiment of the present disclosure, a preset operation and a content to be monitored corresponding to the preset operation are preset, and the preset operation is used as a trigger condition to perform data monitoring on the content to be monitored.
The preset operation may be determined according to the type of the content to be monitored and which information of the content to be monitored is dynamically tracked, for example, if the content to be monitored is a video displayed on a display area, the preset operation may be set as a click operation to monitor at least the playing time of the video and which videos are played; or the display area is divided into multiple screens in a vertical multi-page manner, and each screen is used for displaying at least one object (such as a web page), the preset operation can be set as a scrolling operation to monitor at least the browsing duration of the web page and which web pages are browsed.
In addition, in order to perform data monitoring by using the preset operation as a trigger condition, a monitoring code may be deployed on the content to be monitored, and when the monitoring code monitors that the current operation is the preset operation, the monitoring information of the content to be monitored at the current time is acquired.
Taking the preset operation as a rolling operation as an example, when the page shown in fig. 2 is monitored, a monitoring code is deployed in advance on the page, and when the monitoring code monitors that the current operation is the preset operation, the acquired monitoring information at least includes: page height (ph), browser window height (wh), scroll dwell position (st), scroll occurrence time (time), position to enter the page (fst) and time (ftime), position to leave the page (lst) and time (time).
The browser windows are display sub-areas into which the page is vertically divided, and each browser window is regarded as a screen for independently displaying the web page, so that the height of the browser window is related to the height of the page and the vertical division manner, as shown in fig. 2. The time of entering the page is used for indicating the time of starting the page, the position of entering the page is used for indicating the position pointed by the locator after the page is opened, the time of leaving the page is used for indicating the time of closing the page, and the position of leaving the page is used for indicating the position pointed by the locator after the page is closed.
It should be noted that, the above is only to illustrate the preset operation and the monitoring information, and in practical applications, the preset operation and the monitoring information may be set according to user requirements, and this exemplary embodiment is not described one by one.
102: and obtaining the region change information under the current operation based on the monitoring information. It can be understood that: the region change information is basic information for realizing dynamic tracking of multiple operation behaviors of the same target object and analysis of sources and destinations of different region change information, and the region change information is different under the condition that the target objects are different.
Taking the example shown in fig. 2 as an example, the area change information may be the screen number corresponding to the scroll operation, so that it can be known which screens are browsed by the scroll operation each time through the screen number and the monitoring information, and the browsing behavior of each screen is dynamically tracked through the area change information, where the screen number corresponding to the scroll operation may be obtained based on the browser window height (wh) and the scroll staying position (st) in the monitoring information, specifically, according to a formula sn ═ st/wh, the screen number sn corresponding to the scroll operation is obtained.
103: and searching for the region change information matched with the region change information under the current operation in the existing monitoring data, wherein the matched region change information is obtained based on the monitoring information acquired under the previous preset operation. In the present exemplary embodiment, a feasible way to find the region variation information matching with the region variation information of the current operating system is: and searching the area change information which is the same as the area change information under the current operation in the existing monitoring data, and determining whether the two adjacent preset operations are for the same target object or not according to the area change information corresponding to the two adjacent preset operations.
Taking the area change information as the screen number corresponding to the scroll operation as an example, the manner of searching the area change information matched with the area change information under the current operation in the existing monitoring data is as follows: acquiring the screen number obtained based on the monitoring information acquired under the previous rolling operation from the existing monitoring data, and determining that the area change information matched with the area change information under the current operation is found in the existing monitoring data when the acquired screen number is the same as the screen number corresponding to the previous rolling operation, so that the two matched area change information can be further determined to correspond to the same target object; when the acquired screen number is different from the screen number corresponding to the scrolling operation, it is determined that the area change information matched with the area change information under the current operation is not found in the existing monitoring data, and it can be further determined that the two matched area change information correspond to different target objects.
Taking the previous scrolling operation to monitor the page shown in fig. 2 as an example, the area change information obtained by the previous scrolling operation is 3 independent screens corresponding to the scrolling operation, if the number of the screens corresponding to the current scrolling operation is 3, that is, the display content shown in fig. 3 is obtained from the current scrolling operation and other operations shown in fig. 2, it is indicated that the area change information corresponding to the two scrolling operations is matched, and the two matched area change information correspond to the same target object, and at this time, it can be determined that the area change information matched with the area change information under the current operation is found in the existing monitoring data; if the number of the screens corresponding to the current scrolling operation is 2, that is, the display content shown in fig. 4 is obtained after other operations and the current scrolling operation shown in fig. 2, it is indicated that the area change information corresponding to the two scrolling operations is not matched, and the two pieces of matched area change information correspond to different target objects, and it can be determined that the area change information matched with the area change information under the current operation is not found in the existing monitoring data.
104: when the area change information matched with the area change information under the current operation is found in the existing monitoring data, determining that the two matched area change information correspond to the same target object.
105: binding the monitoring information corresponding to the two pieces of matched area change information with the same target object, so as to dynamically track the same target object through the monitoring information, for example, through the collected monitoring information: the method comprises the steps of dynamically tracking browsing behaviors of each screen according to the height (ph) of a page, the height (wh) of a browser window, the position (st) of a scroll stay, the time (time) of the scroll, the position (fst) and the time (ftime) of entering the page, the position (lst) and the time (time) of leaving the page, and completely recording split screen information of the page through monitoring information.
106: when the area change information matched with the area change information under the current operation is not found in the existing monitoring data, the area change information under the current operation is bound with the target object corresponding to the current operation, namely the target object corresponding to the area change information under the current operation is bound, and under the condition that the subsequent adjacent operation is the preset operation, the area change information under the subsequent preset operation is continuously matched with the area change information under the current preset operation, so that the monitoring information under the multiple area change information of the same target object is bound, and the dynamic tracking of the multiple operation behaviors of the same target object is completed.
By means of the foregoing technical solution, after determining that the current operation is the preset operation each time, the exemplary embodiment may obtain the area change information under the current operation based on the corresponding monitoring information, search the area change information matched with the target object under the current operation in the existing monitoring data, determine that the two matched area change information correspond to the same target object if the area change information is found, and bind the monitoring information corresponding to each of the two matched area change information with the same target object, thereby implementing dynamic tracking of multiple operation behaviors of the same target object. And the previous piece of area change information of each piece of area change information and the next piece of area change information of each piece of area change information can be obtained through the plurality of pieces of area change information which are bound, so that the analysis on the sources and destinations of different pieces of area change information is realized.
For example, the method is applied to monitoring the browsing behavior of each screen in a browser, under the condition that the current operation is determined to be the preset scrolling operation, the area change information obtained by executing the adjacent scrolling operation on the same screen number is bound with the corresponding screen, the dynamic tracking of the browsing behavior of each screen is realized, the previous screen and the next screen corresponding to each screen can be obtained according to the bound area change information, and the analysis of the source and the destination of the flow among the screens is realized.
If the previous area change information of each piece of area change information and the subsequent area change information of each piece of area change information are obtained by binding a plurality of pieces of area change information, the previous area change information and the subsequent area change information need to be allocated to each piece of area change information, as shown in a flowchart in fig. 5, which shows another flowchart of the data monitoring method provided by the exemplary embodiment of the present disclosure, on the basis of fig. 1, the method may further include the following steps:
107: and distributing the previous region change information and the next region change information which correspond to each other for each region change information in the existing monitoring data, wherein the previous region change information is obtained based on the monitoring information acquired under the previous preset operation adjacent to the preset operation corresponding to the region change information, and the next region change information is obtained based on the monitoring information acquired under the next preset operation adjacent to the preset operation corresponding to the region change information.
When there are N pieces of region change information in the existing monitoring data and each piece of region change information in the existing monitoring data is sorted according to the sequence of occurrence moments of corresponding preset operations, the process of allocating the previous piece of region change information and the next piece of region change information to each piece of region change information is as follows:
when the area change information is the ith area change information in the existing monitoring data, the previous area change information of the ith area change information is the (i-1) th area change information, the next area change information of the ith area change information is the (i + 1) th area change information, wherein i is a natural number, i is more than or equal to 2 and less than or equal to N-1, and N is the total number of the area change information in the existing monitoring data.
When the area change information is the 1 st area change information, the previous area change information of the 1 st area change information is first preset information, and the next area change information of the 1 st area change information is configured as the 2 nd area change information; when the area change information is the nth area change information, the previous area change information of the nth area change information is the (N-1) th area change information, and the next area change information of the nth area change information is the second preset information. The first preset information and the second preset information are two values configured in advance for the area change information, for example, the first preset information may be set to 0, and the second preset information may be set to-1, so that which area change information is the 1 st area change information and which area change information is the nth (last) area change information can be directly determined through the two preset information.
By the above technical solution, in the present exemplary embodiment, a previous piece of area variation information of each piece of area variation information and a next piece of area variation information of each piece of area variation information can be obtained through the plurality of pieces of area variation information that are bound, so that analysis of sources and destinations of different pieces of area variation information is realized. For example, according to the change information of the plurality of bound regions, the previous screen and the next screen corresponding to each screen can be obtained, so that the source and destination of the traffic between the screens can be analyzed.
The following explains the data monitoring method provided by the exemplary embodiment of the present disclosure by taking the content to be monitored as a page shown in fig. 2 and a preset operation as a scroll operation as an example, and a corresponding flowchart is shown in fig. 6, and may include the following steps:
601: deploying a monitoring code on a content to be monitored in advance, and acquiring monitoring information of the content to be monitored displayed in a current display area under the condition that the current operation monitored by the monitoring code is a preset operation, wherein the monitoring information at least comprises: page height (ph), browser window height (wh), scroll dwell position (st), scroll occurrence time (time), position to enter the page (fst) and time (ftime), position to leave the page (lst) and time (time).
602: and obtaining the screen number sn corresponding to the scrolling operation based on the browser window height (wh) and the scrolling stop position (st) in the monitoring information, and specifically obtaining the screen number sn corresponding to the scrolling operation according to a formula sn-st/wh.
In addition, except that the screen number sn corresponding to the scrolling operation can be obtained according to the formula sn-st/wh, the screen number of the landing screen and the screen number of the exiting screen can also be obtained, wherein the screen number of the landing screen is the screen number displayed when the page enters, and the screen number of the exiting screen is the screen number displayed when the page is closed, and the calculation modes of the two screen numbers are as follows:
calculating the screen number of the landing screen according to the position of the page and the height of the browser window, wherein the corresponding formula is that the screen number fsn of the landing screen is fst/wh; and calculating the number of the exiting screens according to the position of the exiting page and the height of the browser window, wherein the corresponding formula is the number lsn of the exiting screens, i.e. lst/wh.
603: and acquiring the screen number obtained based on the monitoring information acquired under the previous rolling operation from the existing monitoring data.
604: and when the acquired screen number is the same as the screen number corresponding to the current scrolling operation, determining that the screen number matched with the screen number corresponding to the current operation is found in the existing monitoring data.
605: and when the screen number matched with the screen number corresponding to the current operation is found in the existing monitoring data, determining that the two matched screen numbers correspond to the same target object. Wherein the same target object may be a focusing behavior defined by the present exemplary embodiment, the focusing behavior being a dynamic behavior from a certain screen start corresponding to the start of the scroll operation to another screen end corresponding to the end of the scroll operation. And when the screen number corresponding to the two adjacent scroll operations is the same, the two scroll operations are considered to correspond to a focusing behavior.
606: and binding the monitoring information corresponding to the two matched screens with the same target object, so as to dynamically track the same target object through the matched monitoring information. That is, the monitoring information collected under two scrolling operations is bound with the same focusing behavior, and the staying time of the focusing behavior is further increased by the interval time of the two scrolling operations.
607: and when the acquired screen number is different from the screen number corresponding to the current scrolling operation, determining that the screen number matched with the screen number corresponding to the current operation is not found in the existing monitoring data, establishing a new focusing behavior for the current scrolling operation, and setting the retention time of the focusing behavior to be 0.
By means of the above technical solution, in the present exemplary embodiment, when it is determined that the current operation is the preset scroll operation, the area change information obtained by performing the adjacent scroll operation on the same screen number is bound to the corresponding screen, so as to implement dynamic tracking of the browsing behavior of each screen, and according to a plurality of pieces of bound area change information, a previous screen and a next screen corresponding to each screen can be obtained, so as to implement analysis of the source and destination of the traffic between the screens.
The calculation method for obtaining the previous screen and the next screen corresponding to each screen according to the bound plurality of area change information comprises the following steps: each piece of area change information is stored in an array form, if the area change information is the first element of the array, the previous screen of the first element is 0 (regarded as first preset information), the next screen is the screen number indicated by the second element of the array, if the last element of the array is selected, the screen behind the last element is-1 (regarded as the second preset information), in other cases, the previous screen of each array is the screen number of the last element of the array, the next screen is the screen number of the next element of the array, and can be distributed together with the monitoring information corresponding to each screen number when configuring the previous screen and the next screen, the browsing behavior of the user to each screen can be dynamically divided through the monitoring information, and the browsing sequence of each screen can be clearly determined through the monitoring information of a plurality of scrolling operations, namely, the source and destination analysis of the flow among the screens is realized.
The points to be explained here are: if the position of the rolling stop in the monitoring information is known, the multi-time rolling operation represents that the first screen of the page is accessed, the first screen is recorded back to be a preset value, if the multi-time rolling operation represents that the bottom of the page is browsed, the bottom of the page is recorded back to be the preset value, the final access information of the multi-time rolling operation is determined through the preset value, and then the interest of the visitor can be determined based on the access information.
In addition, in the above exemplary embodiment, each time of the scrolling operation is recorded in one log, and each log is sorted according to the scrolling occurrence time, so that when the matched region change information is searched in the existing monitoring data, the region change information obtained by the previous scrolling operation adjacent to the previous region change information can be directly obtained according to the scrolling occurrence time, so as to improve the monitoring efficiency. And the logs monitored on the same page can be stored in a log set so as to realize monitoring on the same page, and further, the probability of data acquisition errors can be reduced.
Referring to fig. 7, a schematic structural diagram of a data monitoring device provided by an exemplary embodiment of the present disclosure is shown, which is used for dynamic tracking of multiple operation behaviors of the same target object and analysis of sources and destinations of different area change information. Specifically, the method may include: the device comprises an acquisition unit 11, an obtaining unit 12, a searching unit 13, a determining unit 14 and a binding unit 15.
And the acquisition unit 11 is configured to acquire the monitoring information of the content to be monitored, which is displayed in the current display area, under the condition that the current operation is determined to be the preset operation.
The preset operation may be determined according to the type of the content to be monitored and which information of the content to be monitored is dynamically tracked, for example, if the content to be monitored is a video displayed on a display area, the preset operation may be set as a click operation to monitor at least the playing time of the video and which videos are played; or the display area is divided into multiple screens in a vertical multi-page manner, and each screen is used for displaying at least one object (such as a web page), the preset operation can be set as a scrolling operation to monitor at least the browsing duration of the web page and which web pages are browsed.
Taking the preset operation as a rolling operation as an example, the collected monitoring information at least includes: page height (ph), browser window height (wh), scroll dwell position (st), scroll occurrence time (time), position to enter the page (fst) and time (ftime), position to leave the page (lst) and time (time).
The browser windows are display sub-areas into which the page is vertically divided, and each browser window is regarded as a screen for independently displaying the web page, so that the height of the browser window is related to the height of the page and the vertical division manner, as shown in fig. 2. The time of entering the page is used for indicating the time of starting the page, the position of entering the page is used for indicating the position pointed by the locator after the page is opened, the time of leaving the page is used for indicating the time of closing the page, and the position of leaving the page is used for indicating the position pointed by the locator after the page is closed.
It should be noted that, the above is only to illustrate the preset operation and the monitoring information, and in practical applications, the preset operation and the monitoring information may be set according to user requirements, and this exemplary embodiment is not described one by one.
And an obtaining unit 12, configured to obtain region change information under the current operation based on the monitoring information. It can be understood that: the region change information is basic information for realizing dynamic tracking of multiple operation behaviors of the same target object and analysis of sources and destinations of different region change information, and the region change information is different under the condition that the target objects are different.
Taking the example shown in fig. 2 as an example, the area change information may be the screen number corresponding to the scroll operation, so that it can be known which screens are browsed by the scroll operation each time through the screen number and the monitoring information, and the browsing behavior of each screen is dynamically tracked through the area change information, where the screen number corresponding to the scroll operation may be obtained based on the browser window height (wh) and the scroll staying position (st) in the monitoring information, specifically, according to a formula sn ═ st/wh, the screen number sn corresponding to the scroll operation is obtained.
The searching unit 13 is configured to search, in the existing monitoring data, area change information that matches the area change information under the current operation, where the matched area change information is obtained based on the monitoring information acquired under the previous preset operation.
In the present exemplary embodiment, a feasible way to find the region variation information matching with the region variation information of the current operating system is: and searching the area change information which is the same as the area change information under the current operation in the existing monitoring data, and determining whether the two adjacent preset operations are for the same target object or not according to the area change information corresponding to the two adjacent preset operations.
Taking the area change information as the screen number corresponding to the scroll operation as an example, the manner of searching the area change information matched with the area change information under the current operation in the existing monitoring data is as follows: acquiring the screen number obtained based on the monitoring information acquired under the previous rolling operation from the existing monitoring data, and determining that the area change information matched with the area change information under the current operation is found in the existing monitoring data when the acquired screen number is the same as the screen number corresponding to the previous rolling operation, so that the two matched area change information can be further determined to correspond to the same target object; when the acquired screen number is different from the screen number corresponding to the scrolling operation, it is determined that the area change information matched with the area change information under the current operation is not found in the existing monitoring data, and it can be further determined that the two matched area change information correspond to different target objects.
The determining unit 14 is configured to determine that the two pieces of matched area change information correspond to the same target object when the area change information matched with the area change information under the current operation is found, where the same target object is the object to be monitored displayed in the content to be monitored.
And a binding unit 15, configured to bind monitoring information corresponding to the two pieces of matched area change information with the same target object, so as to dynamically track the same target object through the monitoring information.
By means of the foregoing technical solution, after determining that the current operation is the preset operation each time, the exemplary embodiment may obtain the area change information under the current operation based on the corresponding monitoring information, search the area change information matched with the target object under the current operation in the existing monitoring data, determine that the two matched area change information correspond to the same target object if the area change information is found, and bind the monitoring information corresponding to each of the two matched area change information with the same target object, thereby implementing dynamic tracking of multiple operation behaviors of the same target object. And the previous piece of area change information of each piece of area change information and the next piece of area change information of each piece of area change information can be obtained through the plurality of pieces of area change information which are bound, so that the analysis on the sources and destinations of different pieces of area change information is realized.
For example, the method is applied to monitoring the browsing behavior of each screen in a browser, under the condition that the current operation is determined to be the preset scrolling operation, the area change information obtained by executing the adjacent scrolling operation on the same screen number is bound with the corresponding screen, the dynamic tracking of the browsing behavior of each screen is realized, the previous screen and the next screen corresponding to each screen can be obtained according to the bound area change information, and the analysis of the source and the destination of the flow among the screens is realized.
Wherein, obtaining previous area change information of each piece of area change information and subsequent area change information of each piece of area change information through the plurality of pieces of bound area change information, it is necessary to allocate the previous area change information and the subsequent area change information to each piece of area change information, as shown in fig. 8, which shows another schematic structural diagram of the data monitoring device provided in the exemplary embodiment of the present disclosure, and on the basis of fig. 7, the data monitoring device may further include: the allocating unit 16 is configured to allocate, to each piece of region change information in the existing monitoring data, the previous piece of region change information and the next piece of region change information that correspond to each other. The former regional variation information is obtained based on the monitoring information acquired under the previous preset operation adjacent to the preset operation corresponding to the regional variation information, and the latter regional variation information is obtained based on the monitoring information acquired under the next preset operation adjacent to the preset operation corresponding to the regional variation information.
When there are N pieces of region change information in the existing monitoring data and each piece of region change information in the existing monitoring data is sorted according to the sequence of occurrence times of the corresponding preset operation, the allocating unit 16 needs to allocate a previous piece of region change information and a next piece of region change information to each piece of region change information, specifically, the allocating unit 16 includes: a first configuration subunit, a second configuration subunit, and a third configuration subunit.
The first configuration subunit is configured to, when the area change information is the ith area change information in the existing monitoring data, configure the previous area change information of the area change information as the i-1 st area change information, and configure the next area change information of the area change information as the i +1 st area change information, where each of the area change information in the existing monitoring data is sorted according to the sequence of occurrence time of the corresponding preset operation, and i is a natural number, i is greater than or equal to 2 and less than or equal to N-1, and N is the total number of the area change information in the existing monitoring data.
And a second configuration subunit, configured to configure, when the area change information is the 1 st area change information, a previous piece of area change information of the area change information as the first preset information, and configure a next piece of area change information of the area change information as the 2 nd piece of area change information.
And the third configuration subunit is used for configuring the previous piece of area change information of the area change information as the (N-1) th piece of area change information and configuring the next piece of area change information of the area change information as the second preset information when the area change information is the Nth piece of area change information.
The first preset information and the second preset information are two values configured in advance for the area change information, for example, the first preset information may be set to 0, and the second preset information may be set to-1, so that which area change information is the 1 st area change information and which area change information is the nth (last) area change information can be directly determined through the two preset information.
By the above technical solution, in the present exemplary embodiment, a previous piece of area variation information of each piece of area variation information and a next piece of area variation information of each piece of area variation information can be obtained through the plurality of pieces of area variation information that are bound, so that analysis of sources and destinations of different pieces of area variation information is realized. For example, according to the change information of the plurality of bound regions, the previous screen and the next screen corresponding to each screen can be obtained, so that the source and destination of the traffic between the screens can be analyzed.
In an exemplary embodiment of the present disclosure, the data monitoring apparatus includes a processor and a memory, the acquisition unit, the obtaining unit, the searching unit, the determining unit, the binding unit, and the like are stored in the memory as program units, and the processor executes the program units stored in the memory to implement corresponding functions.
The processor comprises a kernel, and the kernel calls the corresponding program unit from the memory. The kernel can be set to be one or more, and dynamic tracking of multiple operation behaviors of the same target object is achieved by adjusting kernel parameters. And the previous piece of area change information of each piece of area change information and the next piece of area change information of each piece of area change information can be obtained through the plurality of pieces of area change information which are bound, so that the analysis on the sources and destinations of different pieces of area change information is realized.
For example, the method is applied to monitoring the browsing behavior of each screen in a browser, under the condition that the current operation is determined to be the preset scrolling operation, the area change information obtained by executing the adjacent scrolling operation on the same screen number is bound with the corresponding screen, the dynamic tracking of the browsing behavior of each screen is realized, the previous screen and the next screen corresponding to each screen can be obtained according to the bound area change information, and the analysis of the source and the destination of the flow among the screens is realized.
The memory may include volatile memory in a computer readable medium, Random Access Memory (RAM) and/or nonvolatile memory such as Read Only Memory (ROM) or flash memory (flash RAM), and the memory includes at least one memory chip.
Based on the data monitoring device, after the current operation is determined to be the preset operation every time, the region change information under the current operation can be obtained based on the corresponding monitoring information, the region change information matched with the target object under the current operation is searched in the existing monitoring data, if the region change information is searched, the two matched region change information are determined to correspond to the same target object, the monitoring information corresponding to the two matched region change information is bound with the same target object, and the dynamic tracking of multiple operation behaviors of the same target object is achieved. And the previous piece of area change information of each piece of area change information and the next piece of area change information of each piece of area change information can be obtained through the plurality of pieces of area change information which are bound, so that the analysis on the sources and destinations of different pieces of area change information is realized.
For example, the method is applied to monitoring the browsing behavior of each screen in a browser, under the condition that the current operation is determined to be the preset scrolling operation, the area change information obtained by executing the adjacent scrolling operation on the same screen number is bound with the corresponding screen, the dynamic tracking of the browsing behavior of each screen is realized, the previous screen and the next screen corresponding to each screen can be obtained according to the bound area change information, and the analysis of the source and the destination of the flow among the screens is realized.
The present disclosure also provides a computer program product adapted to perform program code for initializing the following method steps when executed on a data processing device:
under the condition that the current operation is determined to be the preset operation, acquiring monitoring information of the content to be monitored displayed in the current display area;
obtaining region change information under current operation based on the monitoring information;
searching for area change information matched with the area change information under the current operation in the existing monitoring data, wherein the matched area change information is obtained based on the monitoring information acquired under the previous preset operation;
when the area change information matched with the area change information under the current operation is found in the existing monitoring data, determining that the two matched area change information correspond to the same target object, wherein the same target object is the object to be monitored displayed in the content to be monitored;
and binding the monitoring information corresponding to the two matched regional change information with the same target object.
As will be appreciated by one skilled in the art, exemplary embodiments of the present disclosure may be provided as a method, apparatus or computer program product. Accordingly, the present disclosure may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present disclosure may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and so forth) having computer-usable program code embodied therein.
The present disclosure is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus and computer program products according to exemplary embodiments of the disclosure. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
In a typical configuration, a computing device includes one or more processors (CPUs), input/output interfaces, network interfaces, and memory.
The memory may include forms of volatile memory in a computer readable medium, Random Access Memory (RAM) and/or non-volatile memory, such as Read Only Memory (ROM) or flash memory (flash RAM). The memory is an example of a computer-readable medium.
Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), Static Random Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), Electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), Digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape magnetic disk storage or other magnetic storage devices, or any other non-transmission medium that can be used to store information that can be accessed by a computing device. As defined herein, a computer readable medium does not include a transitory computer readable medium such as a modulated data signal and a carrier wave.
The foregoing is merely exemplary embodiments of the present disclosure and is not intended to limit the present disclosure. Various modifications and variations of this disclosure will be apparent to those skilled in the art. Any modification, equivalent replacement, improvement, etc. made within the spirit and principle of the present disclosure should be included in the scope of the claims of the present disclosure.
Claims (6)
1. A method of data monitoring, the method comprising:
under the condition that the current operation is determined to be the preset operation, acquiring monitoring information of the content to be monitored displayed in the current display area;
obtaining area change information under current operation based on the monitoring information, wherein the area change information is the number of screens corresponding to scrolling operation, and the number of screens corresponding to scrolling operation is obtained based on the height of a browser window and the scrolling stop position in the monitoring information, wherein the scrolling operation is the preset operation, and the display area is divided into multiple screens in a vertical multi-page mode;
searching for area change information matched with the area change information under the current operation in the existing monitoring data, wherein the matched area change information is obtained based on the monitoring information acquired under the previous preset operation, and the method comprises the following steps: acquiring the screen number obtained based on the monitoring information acquired under the previous rolling operation from the existing monitoring data; when the acquired screen number is the same as the screen number corresponding to the scrolling operation, determining to find area change information matched with the area change information under the current operation; when the acquired screen number is different from the screen number corresponding to the rolling operation, determining that the area change information matched with the area change information under the current operation is not found;
when the area change information matched with the area change information under the current operation is found, determining that the two matched area change information correspond to the same target object, wherein the same target object is the object to be monitored displayed in the content to be monitored;
and binding the monitoring information corresponding to the two matched regional change information with the same target object.
2. The method of claim 1, further comprising: distributing the previous region change information and the next region change information which correspond to each region change information in the existing monitoring data;
the former regional change information is obtained based on monitoring information acquired under the previous preset operation adjacent to the preset operation corresponding to the regional change information, and the latter regional change information is obtained based on monitoring information acquired under the later preset operation adjacent to the preset operation corresponding to the regional change information.
3. The method according to claim 2, wherein the allocating a previous piece of region variation information and a subsequent piece of region variation information corresponding to each piece of region variation information in the existing monitoring data comprises:
when the region change information is the ith region change information in the existing monitoring data, configuring the previous region change information of the region change information as the (i-1) th region change information, and configuring the next region change information of the region change information as the (i + 1) th region change information, wherein each region change information in the existing monitoring data is sequenced according to the sequence of the occurrence time of the corresponding preset operation, i is a natural number, i is more than or equal to 2 and less than or equal to N-1, and N is the total number of the region change information in the existing monitoring data;
when the area change information is the 1 st area change information, configuring the previous area change information of the area change information as first preset information, and configuring the next area change information of the area change information as the 2 nd area change information;
when the area change information is the nth area change information, configuring the previous area change information of the area change information as the (N-1) th area change information, and configuring the next area change information of the area change information as second preset information.
4. A data monitoring device, the device comprising:
the acquisition unit is used for acquiring monitoring information of the content to be monitored displayed in the current display area under the condition that the current operation is determined to be the preset operation;
an obtaining unit, configured to obtain, based on the monitoring information, area change information under a current operation, where the area change information is a screen number corresponding to a scroll operation, and obtain, based on a browser window height and a scroll dwell position in the monitoring information, the screen number corresponding to the scroll operation, where the scroll operation is the preset operation, and the display area is divided into multiple screens in a vertical multi-page manner;
the searching unit is used for searching the area change information matched with the area change information under the current operation in the existing monitoring data, wherein the matched area change information is obtained based on the monitoring information collected under the previous preset operation, and the searching unit comprises: acquiring the screen number obtained based on the monitoring information acquired under the previous rolling operation from the existing monitoring data; when the acquired screen number is the same as the screen number corresponding to the rolling operation, determining that the area change information matched with the area change information under the current operation is found in the existing monitoring data; when the acquired screen number is different from the screen number corresponding to the rolling operation, determining that the area change information matched with the area change information under the current operation is not found in the existing monitoring data;
a determining unit, configured to determine that the two pieces of matched area change information correspond to a same target object when the area change information matched with the area change information under the current operation is found, where the same target object is an object to be monitored displayed in the content to be monitored;
and the binding unit is used for binding the monitoring information corresponding to the two matched regional change information with the same target object.
5. The apparatus of claim 4, further comprising: the distribution unit is used for distributing the previous regional change information and the next regional change information which correspond to each other for each piece of regional change information in the existing monitoring data;
the former regional change information is obtained based on monitoring information acquired under the previous preset operation adjacent to the preset operation corresponding to the regional change information, and the latter regional change information is obtained based on monitoring information acquired under the later preset operation adjacent to the preset operation corresponding to the regional change information.
6. The apparatus of claim 5, wherein the allocation unit comprises:
a first configuration subunit, configured to, when the area change information is an ith area change information in the existing monitoring data, configure a previous area change information of the area change information as an i-1 th area change information, and configure a next area change information of the area change information as an i +1 th area change information, where each area change information in the existing monitoring data is sorted according to a sequence of occurrence times of corresponding preset operations, and i is a natural number, i is greater than or equal to 2 and less than or equal to N-1, and N is a total number of area change information in the existing monitoring data;
a second configuration subunit, configured to configure, when the area change information is the 1 st area change information, a previous piece of area change information of the area change information as first preset information, and configure a subsequent piece of area change information of the area change information as the 2 nd piece of area change information;
a third configuring subunit, configured to configure, when the area change information is an nth area change information, a previous area change information of the area change information as an N-1 th area change information, and configure a next area change information of the area change information as a second preset information.
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