CN104820667A - Method, device and system for reporting webpage click rate - Google Patents

Method, device and system for reporting webpage click rate Download PDF

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Publication number
CN104820667A
CN104820667A CN201410469704.3A CN201410469704A CN104820667A CN 104820667 A CN104820667 A CN 104820667A CN 201410469704 A CN201410469704 A CN 201410469704A CN 104820667 A CN104820667 A CN 104820667A
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Prior art keywords
click
hyperlink
browser window
click volume
data
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CN201410469704.3A
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CN104820667B (en
Inventor
姚穗斌
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Shenzhen Yayue Technology Co ltd
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Tencent Technology Beijing Co Ltd
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Abstract

The invention discloses a method, a device and a system for reporting a webpage click rate. The method comprises the following steps: when a phenomenon that any hyperlink on a webpage page displayed in a current browser window is subjected to a click event is detected, obtaining an opening mode of the hyperlink subjected to the click event; if the opening mode is that page content related to the hyperlink is opened in a new browser window, sending click rate reporting information to a click rate statistic server; and if the opening mode is that the page content related to the hyperlink is subjected to local jump opening in the current browser window, starting and reporting the click rate reporting information according to click data after the click data of the hyperlink subjected to the click event is recorded. The technical problem of inaccuracy in the click rate statistics of the webpage page since a click request of reporting the click rate is lost in a jumping process of the webpage page in the browser window in the prior art can be solved.

Description

The report method of webpage click amount, device and system
Technical field
The present invention relates to computer internet field, in particular to a kind of report method of webpage click amount, device and system.
Background technology
Existing terminal can by the web page windows of browser display for user provides the function browsing Webpage, in the process browsing Webpage, in order to the record of browsing based on user carrys out the effective information of digging user, record can be browsed by recording user, then adopt suitable data mining technology to analyze and browse record, thus the page layout of Webpage is improved.
Such as, whether the web page contents that the click volume by adding up a certain bar hyperlink on the current web page page analyzes the association of this hyperlink is subject to liking of people.Concrete, when user's clickable hyperlinks, click event (the onclick event namely after the element of current browser window is clicked) can be inspired, the http request that now system can initiate an access Network Based reports to the information of the hyperlink of carrying current generation click event, click volume statistical server is after receiving this http request, can confirm that this hyperlink there occurs one click, then cumulative user clicks the number of clicks of this hyperlink.
Analysis such scheme is known, this tradition reports in the implementation procedure of the scheme of number of clicks, request is reported to be a kind of asynchronous operation by the http initiating transmission Network Based, after terminal user clickable hyperlinks, if system executes the code clicking the click event that this hyperlink generates, the current web page page will redirect, now, this http reports request likely also not send out, therefore, if browser will determine the content of pages of the display page of current browser window by redirect (namely the former page will be closed), the current http attempting initiating reports request to be stopped, report clicking operation to the failure of click volume statistical server.
For in the process of Webpage redirect in browser window in above-mentioned prior art, owing to reporting the click request of click volume to lose, cause the not statistical uncertainty true problem of the click volume of Webpage, not yet propose effective solution at present.
Summary of the invention
Embodiments provide a kind of report method of webpage click amount, device and system, at least to solve in prior art in the process of Webpage redirect in browser window, owing to reporting the click request of click volume to lose, cause the not statistical uncertainty true technical matters of the click volume of Webpage.
According to an aspect of the embodiment of the present invention, provide a kind of report method of webpage click amount, the method comprises: when any hyperlink generation click event on the Webpage that shows in current browser window being detected, obtains the unfolding mode of the hyperlink that click event occurs; If unfolding mode is opened in new browser window by the content of pages that hyperlink associates, then send click volume reporting information to click volume statistical server; If unfolding mode is the content of pages that hyperlink associates is carried out local redirect at current browser window open, then, after the click data of the hyperlink of click event occurs record, starts according to click data and report click volume reporting information.
According to the another aspect of the embodiment of the present invention, additionally provide a kind of reporting device of webpage click amount, this device comprises: acquisition module, during for any hyperlink generation click event on the Webpage shown in current browser window being detected, obtain the unfolding mode of the hyperlink that click event occurs; Reporting module, if be opened in new browser window by the content of pages that hyperlink associates for unfolding mode, then sends click volume reporting information to click volume statistical server; Postpone reporting module, if be the content of pages that hyperlink associates is carried out local redirect at current browser window open for unfolding mode, then after the click data of the hyperlink of click event occurs record, start according to click data and report click volume reporting information.
According to the another aspect of the embodiment of the present invention, additionally provide a kind of reporting system of webpage click amount, this system comprises: click volume statistical server, terminal device, correspondence is set up with click volume statistical server, for when any hyperlink generation click event of the Webpage shown in current browser window being detected, obtain the unfolding mode of the hyperlink that click event occurs, wherein, if unfolding mode is opened in new browser window by the content of pages that hyperlink associates, then send click volume reporting information to click volume statistical server, if unfolding mode is the content of pages that hyperlink associates is carried out local redirect at current browser window open, then after the click data of record current browser window, start according to click data and report click volume reporting information.
In embodiments of the present invention, when adopting any hyperlink generation click event detected on the Webpage that shows in current browser window, obtain the unfolding mode of the hyperlink that click event occurs; If unfolding mode is opened in new browser window by the content of pages that hyperlink associates, then send click volume reporting information to click volume statistical server; if unfolding mode is the content of pages that hyperlink associates is carried out local redirect at current browser window open, then after the click data of the hyperlink of click event occurs record, the mode reporting click volume reporting information is started according to click data, such scheme is after any hyperlink generation click event on the Webpage shown in current browser window being detected, the reporting schemes of clicking operation is determined by the unfolding mode obtaining the hyperlink that click event occurs, if unfolding mode is opened in new browser window by the content of pages that hyperlink associates, now the mode of request is reported to carry out reporting of click volume to send click volume reporting information to click volume statistical server according to the http of transmission Network Based, if unfolding mode is the content of pages that hyperlink associates is carried out local redirect at current browser window open, and do not open in new browser window, then can adopt the click data that the hyperlink of above-mentioned click event first occurs at local record, click behavior by user and be cached to local storage, and then report the time delay of click volume reporting information to report mechanism according to click data startup.The two kinds of redirect display modes being Webpage due to such scheme provide different report flows, the first local click data that stores is adopted to carry out the mechanism that click volume reports again for the content of pages opened in local redirect, the record of the clicking operation that this hyperlink is occurred is not lost, solve the reported data loss that page jump brings, thus provide a kind of report method of exhaustively click volume.And then solve in the process of Webpage redirect in browser window in prior art, owing to reporting the click request of click volume to lose, cause the not statistical uncertainty true technical matters of the click volume of Webpage.
Accompanying drawing explanation
Accompanying drawing described herein is used to provide a further understanding of the present invention, and form a application's part, schematic description and description of the present invention, for explaining the present invention, does not form inappropriate limitation of the present invention.In the accompanying drawings:
Fig. 1 is a kind of hardware block diagram running the terminal of the report method of webpage click amount of the embodiment of the present invention;
Fig. 2 is the process flow diagram of the report method of webpage click amount according to the embodiment of the present invention one;
Fig. 3 is the detail flowchart of the report method of a kind of optional webpage click amount according to the embodiment of the present invention one;
Fig. 4 is the structural representation of the reporting device of webpage click amount according to the embodiment of the present invention two;
Fig. 5 is the structural representation of the reporting device of a kind of optional webpage click amount according to the embodiment of the present invention two;
Fig. 6 is the structural representation of the reporting device of a kind of optional webpage click amount according to the embodiment of the present invention two;
Fig. 7 is the structural representation of the reporting device of a kind of optional webpage click amount according to the embodiment of the present invention two;
Fig. 8 is the structural representation of the reporting system of webpage click amount according to the embodiment of the present invention three; And
Fig. 9 is the structured flowchart of a kind of terminal according to the embodiment of the present invention.
Embodiment
The present invention program is understood better in order to make those skilled in the art person, below in conjunction with the accompanying drawing in the embodiment of the present invention, technical scheme in the embodiment of the present invention is clearly and completely described, obviously, described embodiment is only the embodiment of a part of the present invention, instead of whole embodiments.Based on the embodiment in the present invention, those of ordinary skill in the art, not making the every other embodiment obtained under creative work prerequisite, should belong to the scope of protection of the invention.
It should be noted that, term " first ", " second " etc. in instructions of the present invention and claims and above-mentioned accompanying drawing are for distinguishing similar object, and need not be used for describing specific order or precedence.Should be appreciated that the data used like this can be exchanged in the appropriate case, so as embodiments of the invention described herein can with except here diagram or describe those except order implement.In addition, term " comprises " and " having " and their any distortion, intention is to cover not exclusive comprising, such as, contain those steps or unit that the process of series of steps or unit, method, system, product or equipment is not necessarily limited to clearly list, but can comprise clearly do not list or for intrinsic other step of these processes, method, product or equipment or unit.
Embodiment 1
According to the embodiment of the present invention, additionally provide a kind of embodiment of the method for report method of webpage click amount, it should be noted that, can perform in the computer system of such as one group of computer executable instructions in the step shown in the process flow diagram of accompanying drawing, and, although show logical order in flow charts, in some cases, can be different from the step shown or described by order execution herein.
The embodiment of the method that the embodiment of the present application one provides can perform in mobile terminal, terminal or similar arithmetic unit.To run on computer terminals, Fig. 1 is a kind of hardware block diagram running the terminal of the report method of webpage click amount of the embodiment of the present invention.As shown in Figure 1, terminal 10 can comprise one or more (only illustrating one in figure) processor 102 (processor 102 can include but not limited to the treating apparatus of Micro-processor MCV or programmable logic device (PLD) FPGA etc.), for storing the storer 104 of data and the transport module 106 for communication function.One of ordinary skill in the art will appreciate that, the structure shown in Fig. 1 is only signal, and it does not cause restriction to the structure of above-mentioned electronic installation.Such as, terminal 10 also can comprise than assembly more or less shown in Fig. 1, or has the configuration different from shown in Fig. 1.
Storer 104 can be used for the software program and the module that store application software, programmed instruction/module that report method as the webpage click amount in the embodiment of the present invention is corresponding, processor 102 is by running the software program and module that are stored in storer 104, thus perform the application of various function and data processing, namely realize the report method of above-mentioned webpage click amount.Storer 104 can comprise high speed random access memory, also can comprise nonvolatile memory, as one or more magnetic storage device, flash memory or other non-volatile solid state memories.In some instances, storer 104 can comprise the storer relative to the long-range setting of processor 102 further, and these remote memories can be connected to terminal 10 by network.The example of above-mentioned network includes but not limited to internet, intranet, LAN (Local Area Network), mobile radio communication and combination thereof.
Transmitting device 106 for via a network reception or send data.The wireless network that the communication providers that above-mentioned network instantiation can comprise terminal 10 provides.In an example, transmitting device 106 comprises a network adapter (Network Interface Controller, NIC), and it to be connected with other network equipments by base station thus can to carry out communication with internet.In an example, transmitting device 106 can be radio frequency (Radio Frequency, RF) module, and it is for wirelessly carrying out communication with internet.
Under above-mentioned running environment, this application provides the report method of webpage click amount as shown in Figure 2.Fig. 2 is the process flow diagram of the report method of webpage click amount according to the embodiment of the present invention one.
As shown in Figure 2, the report method of this webpage click amount can comprise the steps:
Step S20, when any hyperlink generation click event of the Webpage shown in current browser window being detected, obtains the unfolding mode of the hyperlink that click event occurs.
Hyperlink in the application above-mentioned steps S20 can be carried by carriers such as the word in Webpage, control button, picture, videos.After user triggers the hyperlink (http://baby.qq.com) in the Webpage (such as: http://www.qq.com) of current browser window display, the click event (i.e. onclick event) triggered owing to clicking this hyperlink can be triggered, and when recording the generation of this click event, the unfolding mode of the content of pages of current hyperlink association.
It should be noted that herein, in the process of content of pages opening the chained address association that current browser window shows, can adopt and show in current browser window, also can adopt and show in the new browser window ejected, wherein, show in current browser window and refer to, the content of pages that click event triggers current link address information redirect opening in local current browser window; Show in the new browser window ejected and refer to, click event triggering system ejects a new browser window, and the content of pages redirect of current link address information is presented in this new browser window.
Such as, the click event expression formula for display page content in current browser window is as follows: <a href='http: //baby.qq.com'target='_blank'>xxLEssT.LTssT. LT/a>;
Click event expression formula for display page content in the new browser window ejected is as follows: <a href='http: //baby.qq.com'>xx</aGreatT.Grea T.GT.
Concrete, can represent that current hyperlink is opened and shows in new browser window by adding character string identification target=" _ blank " in hyperlink, if character string identification target is empty, then represent that the redirect in local browser of current hyperlink is opened and shown.Namely the value of target attribute is set in hyperlink, after making to click this hyperlink, determine jump to the display of new browser window or display page content in the page of current browser window can be got back to, wherein, if add target=" _ blank " afterwards, <a href=" network address " target=" _ blank " >aa</a> is set, wherein href=" network address " represents the page opening hyperlink, the address of the page needing to jump to can be determined by amendment href attribute.
Step S22, if unfolding mode is opened in new browser window by the content of pages that hyperlink associates, then sends click volume reporting information to click volume statistical server.
If the content of pages of the hyperlink address association that above-mentioned steps achieves in current browser window needs to jump to new browser window to show, then directly can send click volume reporting information and carry out adding up the clicked number of times of this hyperlink to server.
Concrete, can the http request of the access Network Based information of carrying the hyperlink of current generation click event report, click volume statistical server is after receiving this http request, can confirm that this hyperlink there occurs one click, thus accumulate once the number of clicks that user clicks this hyperlink.Http request herein can comprise request address: http:// baby.qq.com/catch/1234.
Step S24, if unfolding mode is the content of pages that hyperlink associates is carried out local redirect at current browser window open, then, after the click data of the hyperlink of click event occurs record, starts according to click data and reports click volume reporting information.
This step can realize the click behavioral data of the Webpage in current browser window to be cached to this locality, and the page then provided at new browser window carries out click volume and reports.Occur to click behavioral data when avoiding local redirect to omit.
It can thus be appreciated that, in the scheme that the above embodiments of the present application one provide, after any hyperlink generation click event on the Webpage shown in current browser window being detected, the reporting schemes of clicking operation is determined by the unfolding mode obtaining the hyperlink that click event occurs, if unfolding mode is opened in new browser window by the content of pages that hyperlink associates, now the mode of request is reported to carry out reporting of click volume to send click volume reporting information to click volume statistical server according to the http of transmission Network Based, if unfolding mode is the content of pages that hyperlink associates is carried out local redirect at current browser window open, and do not open in new browser window, then can adopt the click data that the hyperlink of above-mentioned click event first occurs at local record, click behavior by user and be cached to local storage, and then report the time delay of click volume reporting information to report mechanism according to click data startup.
Apparent, the two kinds of redirect display modes being Webpage due to such scheme provide different report flows, the first local click data that stores is adopted to carry out the mechanism that click volume reports again for the content of pages opened in local redirect, the record of the clicking operation that this hyperlink is occurred is not lost, solve the reported data loss that page jump brings, thus provide a kind of report method of exhaustively click volume.And then solve in the process of Webpage redirect in browser window in prior art, owing to reporting the click request of click volume to lose, cause the not statistical uncertainty true technical matters of the click volume of Webpage.
Preferably, in the application's such scheme, before execution transmission click volume reporting information is to the function of click volume statistical server, additional parameter in the content of pages that can also associate with hyperlink according to the chained address of hyperlink generates click volume reporting information, and additional parameter comprises: the timestamp of reporting information.
Also it should be noted that, the application can report request that click volume reporting information is reported click volume statistical server by initiating network herein.Network herein reports request can be the http network request being assembled into HTTP form.
In the above embodiments of the present application, the function that step S24 performs, if unfolding mode is the content of pages that hyperlink associates is carried out local redirect at current browser window open, then after the click data of the hyperlink of click event occurs record, start according to click data and report the scheme of click volume reporting information can comprise following implementation step:
Step S241, carries out before local redirect opens, extracting the click data of hyperlink at the content of pages of hyperlink association in current browser window.
Preferably, the click data in the above embodiments of the present application can comprise: the chained address of hyperlink and condition code.
Step S243, carries out local cache by the click data of hyperlink.
The mode of session storage or cookie can be adopted in this step to realize the local cache of the click data of hyperlink.
Step S245, after content of pages hyperlink associated is loaded on current browser window, detects in buffer memory whether be cached with click data.
Step S247, is cached with click data if detected in buffer memory, then send click volume reporting information to click volume statistical server.
This step realizes after click data buffer memory being detected, and before just can determining current local browser existence, the click behavior of record, needs to carry out statistic record.
The application above-mentioned steps S241 to step S247 achieves the scheme that a kind of delay reports, after the hyperlink of current browser window display sends clicking operation, can will there is the url address of the hyperlink of clicking operation, and condition code, buffer memory (local storage can with sessionstorage or cookie, unrestricted) is carried out in this locality.Operation due to above-mentioned local cache is the operation synchronous with local redirect, therefore can not write failure.After this locality completes buffer memory click data, the work of current page completes, can jump to the new page of this chained address association.
Show the webpage new page after local redirect in current browser window after, report logic can realize loading in current browser window at each page cloth code of website the content of pages of hyperlink association, after the content of pages of hyperlink association has loaded, start and judge whether have click data in local storage, if have, then initiate http request and carry out reporting of clicking operation, after having reported, delete the data of the content of pages of local cache.
In such scheme, there is no buffer memory click data if detected in buffer memory, then stop reporting click volume reporting information to the step of click volume statistical server; Or, there is no buffer memory click data if detected in buffer memory, report sky data to click volume statistical server.
In a kind of embodiment that the application provides, before realizing the click data of the hyperlink of record generation click event in step s 24 which, following operation steps can also be performed:
Step S231, judges that whether the domain name addresses of hyperlink is identical with the domain name addresses of the Webpage shown in current browser window.
It should be noted that, the domain name of network linking address can be made up of several point of group component herein, separates, generally can comprise: three grades of domain names between each component with point. second level domain. and TLD.Wherein, for the domain name of different stage, the domain name that rank is minimum writes on Far Left, and highest-ranking TLD then writes on rightmost.
With the Webpage of above-mentioned current browser window display be http:// www.qq.com, a hyperlink in this Webpage is http:// baby.qq.comexemplarily, above-mentioned two addresses at least can comprise second level domain, the application judges, in the scheme whether domain name addresses is identical, the domain name for each rank can be adopted to mate respectively, and the domain name of wherein one or more ranks also can be selected to mate.
Step S233, if the domain name addresses of hyperlink is identical with the domain name addresses of the Webpage shown in current browser window, then enter after the click data of the hyperlink of click event occurs record, start the step reporting click volume reporting information according to click data.
Step S235, if the domain name addresses of hyperlink is not identical with the domain name addresses of the Webpage shown in current browser window, then directly generates click volume reporting information, and sends click volume reporting information to click volume statistical server.
A kind of preferred version that the application above-mentioned steps S231 to step S235 provides, whether whether identical with the domain name addresses of the Webpage before redirect by judging the content of pages of the hyperlink of local redirect further, if the same the function that can perform and postpone to report mechanism is represented, otherwise, although can think it is local redirect, but for the Webpage that domain name is different, system automatically can adopt and open new page in new browser window, therefore directly can carry out the operation that click volume reports.
Below to click a hyperlink in current browser window http:// baby.qq.comfor example, the example shown in the above-mentioned Fig. 3 of the application is described in detail:
Steps A, show in current browser window to be address be http:// www.qq.comwebpage, on this Webpage exist a hyperlink http:// baby.qq.com, when user clicks this hyperlink http:// baby.qq.comtime, inspire and click onclick event.
Step B, is judged that current click event is the Webpage showing the association of this chained address in the browser window newly opened, or shown the Webpage of this chained address association by local redirect in current browser window.Wherein, if show in the browser window newly opened, then perform step C, if carry out local redirect display in current browser window, then perform step D.
Such as, at hyperlink address http:// baby.qq.comin with the addition of label target=" _ blank " afterwards, if arrange <a href=" http:// baby.qq.com" >aa</a> then represents hyperlink to " target=" _ blank http:// baby.qq.comcan open in new browser page, otherwise local redirect can be carried out in the current browser page and open.Wherein, href=" network address " represents the page opening hyperlink, can be determined the address of the page needing to jump to by amendment href attribute.
Step C, instant http request of initiating reports click event, thus statistics click volume.Now there is not the current accession page browsing window by by the situation of destroying.
Step D, can by judging that whether identical continuation of domain name judges to carry out local redirect in current browser window, and whether the Webpage newly opened is this site page, if the domain name addresses of hyperlink is identical with the domain name addresses of the Webpage shown in current browser window, then start delay reports mechanism, enters step e, otherwise, then traditionally report mechanism, report the click behavior of current hyperlink by initiating http request.
Step e, before jumping to new page, forms click data by the URL address of hyperlink and condition code and carries out local cache.Local storage can use session storage or cookie, and the application is not restricted herein.
Step F, after the new page jumping to the association of this chained address, report logic can at each page cloth code of current site, be loaded into after the local page page completes at the content of pages of hyperlink association, judge whether to store click data in local cache, if buffer memory click data, then initiate the operation that http request reports click behavior, and after having reported, delete the click data of local cache.
As from the foregoing, an a kind of hyperlink for showing in current browser window this application provides after there occurs click event, two kinds of redirect modes are taked to the scheme of different click volume statisticals, thus avoid the problem of error of omission record click volume in jump procedure.
It should be noted that, for aforesaid each embodiment of the method, in order to simple description, therefore it is all expressed as a series of combination of actions, but those skilled in the art should know, the present invention is not by the restriction of described sequence of movement, because according to the present invention, some step can adopt other orders or carry out simultaneously.Secondly, those skilled in the art also should know, the embodiment described in instructions all belongs to preferred embodiment, and involved action and module might not be that the present invention is necessary.
Through the above description of the embodiments, those skilled in the art can be well understood to the mode that can add required general hardware platform by software according to the method for above-described embodiment and realize, hardware can certainly be passed through, but in a lot of situation, the former is better embodiment.Based on such understanding, technical scheme of the present invention can embody with the form of software product the part that prior art contributes in essence in other words, this computer software product is stored in a storage medium (as ROM/RAM, magnetic disc, CD), comprising some instructions in order to make a station terminal equipment (can be mobile phone, computing machine, server, or the network equipment etc.) perform method described in each embodiment of the present invention.
Embodiment 2
According to the embodiment of the present invention, additionally provide a kind of device embodiment of the report method for implementing above-mentioned webpage click amount, Fig. 4 is the structural representation of the reporting device of webpage click amount according to the embodiment of the present invention two.
As shown in Figure 4, this device can comprise: acquisition module 40, reporting module 42 and delay reporting module 44.
Wherein, acquisition module 40, during for any hyperlink generation click event of the Webpage shown in current browser window being detected, obtains the unfolding mode of the hyperlink that click event occurs; Reporting module 42, if be opened in new browser window by the content of pages that hyperlink associates for unfolding mode, then sends click volume reporting information to click volume statistical server; Postpone reporting module 44, if be the content of pages that hyperlink associates is carried out local redirect at current browser window open for unfolding mode, then after the click data of the hyperlink of click event occurs record, start according to click data and report click volume reporting information.
It can thus be appreciated that, in the scheme that the above embodiments of the present application two provide, after any hyperlink generation click event on the Webpage shown in current browser window being detected, the reporting schemes of clicking operation is determined by the unfolding mode obtaining the hyperlink that click event occurs, if unfolding mode is opened in new browser window by the content of pages that hyperlink associates, now the mode of request is reported to carry out reporting of click volume to send click volume reporting information to click volume statistical server according to the http of transmission Network Based, if unfolding mode is the content of pages that hyperlink associates is carried out local redirect at current browser window open, and do not open in new browser window, then can adopt the click data that the hyperlink of above-mentioned click event first occurs at local record, click behavior by user and be cached to local storage, and then report the time delay of click volume reporting information to report mechanism according to click data startup.
Apparent, the two kinds of redirect display modes being Webpage due to such scheme provide different report flows, the first local click data that stores is adopted to carry out the mechanism that click volume reports again for the content of pages opened in local redirect, the record of the clicking operation that this hyperlink is occurred is not lost, solve the reported data loss that page jump brings, thus provide a kind of report method of exhaustively click volume.And then solve in the process of Webpage redirect in browser window in prior art, owing to reporting the click request of click volume to lose, cause the not statistical uncertainty true technical matters of the click volume of Webpage.
It should be noted that herein, above-mentioned acquisition module 40, reporting module 42 and postpone reporting module 44 and correspond to step S20 in embodiment one to step S24, the example that three modules and corresponding step realize is identical with application scenarios, but is not limited to the content disclosed in above-described embodiment one.It should be noted that, above-mentioned module may operate in the terminal 10 that embodiment one provides as the part of device.
Preferably, as shown in Figure 5, above-mentioned delay reporting module 44 can comprise: extraction module 441, cache module 443, detection module 445, report processing module 447.
Wherein, extraction module 441, the content of pages for associating in hyperlink carries out before local redirect opens, extracting the click data of hyperlink in current browser window; Cache module 443, for carrying out local cache by the click data of hyperlink; Detection module 445, for be loaded on current browser window at content of pages hyperlink associated after, detects in buffer memory whether be cached with click data; Reporting processing module 447, if be cached with click data for detecting in buffer memory, then sending click volume reporting information to click volume statistical server.
It should be noted that herein, said extracted module 441, cache module 443, detection module 445, processing module 447 is reported to correspond to step S241 in embodiment one to step S247, the example that four modules and corresponding step realize is identical with application scenarios, but is not limited to the content disclosed in above-described embodiment one.It should be noted that, above-mentioned module may operate in the terminal 10 that embodiment one provides as the part of device.
Preferably, click data in the above embodiments of the present application can comprise: the chained address of hyperlink and condition code, and wherein, said apparatus can also comprise: stop reporting module 449, if there is no buffer memory click data for detecting in buffer memory, then stop the function reporting processing module; Or sub-reporting module 451, if do not have buffer memory click data for detecting in buffer memory, reports sky data to click volume statistical server.
Preferably, as shown in Figure 6, the click data of record current browser window is being performed by postponing reporting module 44, and before reporting the function of click volume reporting information according to click data startup, device can also be implemented as follows functional module: the first judge module 431, first sub-processing module 433 and the second sub-processing module 435.
Wherein, the first judge module 431, for judging that whether the domain name addresses of hyperlink is identical with the domain name addresses of the Webpage shown in current browser window; First sub-processing module 433, if identical with the domain name addresses of the Webpage shown in current browser window for the domain name addresses of hyperlink, then performs the function postponing reporting module 44; Second sub-processing module 435, if not identical with the domain name addresses of the Webpage shown in current browser window for the domain name addresses of hyperlink, then directly generate click volume reporting information, and sends click volume reporting information to click volume statistical server.
It should be noted that herein, above-mentioned first judge module 431, the first sub-processing module 433 and the second sub-processing module 435 correspond to step S231 in embodiment one to step S235, the example that three modules and corresponding step realize is identical with application scenarios, but is not limited to the content disclosed in above-described embodiment one.It should be noted that, above-mentioned module may operate in the terminal 10 that embodiment one provides as the part of device.
Preferably, as shown in Figure 7, performed by reporting module 42 send click volume reporting information to the function of click volume statistical server before, device can also be implemented as follows functional module: generation module 411, generate click volume reporting information for the additional parameter in the content of pages that associates with hyperlink according to the chained address of hyperlink, additional parameter comprises: the timestamp of reporting information; Reporting module 42 comprises: sub-reporting module 421, for reporting request that click volume reporting information is reported click volume statistical server by initiating network.
It should be noted that herein, above-mentioned generation module 411 and sub-reporting module 421 correspond to the step for generating click volume reporting information in embodiment one, and by initiating to report the example asking to report the step of click volume to realize identical with application scenarios, but be not limited to the content disclosed in above-described embodiment one.It should be noted that, above-mentioned module may operate in the terminal 10 that embodiment one provides as the part of device.
As from the foregoing, an a kind of hyperlink for showing in current browser window this application provides after there occurs click event, two kinds of redirect modes are taked to the scheme of different click volume statisticals, thus avoid the problem of error of omission record click volume in jump procedure.
Embodiment 3
According to the embodiment of the present invention, additionally provide a kind of system embodiment for implementing said method or device embodiment.
Fig. 8 is the structural representation of the reporting system of webpage click amount according to the embodiment of the present invention three.As shown in Figure 8, this system can comprise: click volume statistical server 80 and terminal device 82.
Wherein, terminal device 82, correspondence is set up with click volume statistical server 80, for when any hyperlink generation click event of the Webpage shown in current browser window being detected, obtain the unfolding mode of the hyperlink that click event occurs, wherein, if unfolding mode is opened in new browser window by the content of pages that hyperlink associates, then send click volume reporting information to click volume statistical server, if unfolding mode is the content of pages that hyperlink associates is carried out local redirect at current browser window open, then after the click data of record current browser window, start according to click data and report click volume reporting information.
Hyperlink in the application's such scheme can be carried by carriers such as the word in Webpage, control button, picture, videos.After user triggers the hyperlink (http://baby.qq.com) in the Webpage (such as: http://www.qq.com) of current browser window display, the click event (i.e. onclick event) triggered owing to clicking this hyperlink can be triggered, and when recording the generation of this click event, the unfolding mode of the content of pages of current hyperlink association.
It should be noted that herein, in the process of content of pages opening the chained address association that current browser window shows, can adopt and show in current browser window, also can adopt and show in the new browser window ejected, wherein, show in current browser window and refer to, the content of pages that click event triggers current link address information redirect opening in local current browser window; Show in the new browser window ejected and refer to, click event triggering system ejects a new browser window, and the content of pages redirect of current link address information is presented in this new browser window.
Such as, the click event expression formula for display page content in current browser window is as follows: <a href='http: //baby.qq.com'target='_blank'>xxLEssT.LTssT. LT/a>;
Click event expression formula for display page content in the new browser window ejected is as follows: <a href='http: //baby.qq.com'>xx</aGreatT.Grea T.GT.
Concrete, can represent that current hyperlink is opened and shows in new browser window by adding character string identification target=" _ blank " in hyperlink, if character string identification target is empty, then represent that the redirect in local browser of current hyperlink is opened and shown.Namely the value of target attribute is set in hyperlink, after making to click this hyperlink, determine jump to the display of new browser window or display page content in the page of current browser window can be got back to, wherein, if add target=" _ blank " afterwards, <a href=" network address " target=" _ blank " >aa</a> is set, wherein href=" network address " represents the page opening hyperlink, the address of the page needing to jump to can be determined by amendment href attribute.
It should be noted that herein, if the content of pages of the hyperlink address association that such scheme achieves in current browser window needs to jump to new browser window to show, then directly can send click volume reporting information and carry out adding up the clicked number of times of this hyperlink to server.
Concrete, can the http request of the access Network Based information of carrying the hyperlink of current generation click event report, click volume statistical server is after receiving this http request, can confirm that this hyperlink there occurs one click, thus accumulate once the number of clicks that user clicks this hyperlink.Http request herein can be http:// baby.qq.com/catch/1234.
This step can realize the click behavioral data of the Webpage in current browser window to be cached to this locality, and the page then provided at new browser window carries out click volume and reports.Occur to click behavioral data when avoiding local redirect to omit.
It can thus be appreciated that, in the scheme that the above embodiments of the present application three provide, after any hyperlink generation click event on the Webpage shown in current browser window being detected, the reporting schemes of clicking operation is determined by the unfolding mode obtaining the hyperlink that click event occurs, if unfolding mode is opened in new browser window by the content of pages that hyperlink associates, now the mode of request is reported to carry out reporting of click volume to send click volume reporting information to click volume statistical server according to the http of transmission Network Based, if unfolding mode is the content of pages that hyperlink associates is carried out local redirect at current browser window open, and do not open in new browser window, then can adopt the click data that the hyperlink of above-mentioned click event first occurs at local record, click behavior by user and be cached to local storage, and then report the time delay of click volume reporting information to report mechanism according to click data startup.
Apparent, the two kinds of redirect display modes being Webpage due to such scheme provide different report flows, the first local click data that stores is adopted to carry out the mechanism that click volume reports again for the content of pages opened in local redirect, the record of the clicking operation that this hyperlink is occurred is not lost, solve the reported data loss that page jump brings, thus provide a kind of report method of exhaustively click volume.And then solve in the process of Webpage redirect in browser window in prior art, owing to reporting the click request of click volume to lose, cause the not statistical uncertainty true technical matters of the click volume of Webpage.
Preferably, terminal device 82 can comprise: storer 821 and processor 823.
Wherein, storer 821, carries out before local redirect opens, extracting the click data of hyperlink, and the click data of hyperlink being carried out local cache at current browser window for the content of pages that associates in hyperlink; Processor 823, for be loaded on current browser window at content of pages hyperlink associated after, detect in buffer memory and whether be cached with click data, be cached with click data if detected in buffer memory, then send click volume reporting information to click volume statistical server.
Preferably, in the application's such scheme, before execution transmission click volume reporting information is to the function of click volume statistical server, additional parameter in the content of pages that can also associate with hyperlink according to the chained address of hyperlink generates click volume reporting information, and additional parameter comprises: the timestamp of reporting information.
It should be noted that, the application can report request that click volume reporting information is reported click volume statistical server by initiating network herein.Network herein reports request can be the http network request being assembled into HTTP form.
Also it should be noted that herein, the example that the optional or preferred embodiment that the application's system embodiment provides realizes with the optional or preferred embodiment provided in embodiment one or embodiment two is identical with application scenarios, but is not limited to above-described embodiment one or the content disclosed in embodiment two.It should be noted that, above-mentioned module may operate in the terminal 10 that embodiment one provides as the part of device.
As from the foregoing, an a kind of hyperlink for showing in current browser window this application provides after there occurs click event, two kinds of redirect modes are taked to the scheme of different click volume statisticals, thus avoid the problem of error of omission record click volume in jump procedure.
Embodiment 4
Embodiments of the invention can provide a kind of terminal, and this terminal can be any one computer terminal in terminal group.Alternatively, in the present embodiment, above computer terminal also can replace with the terminal devices such as mobile terminal.
Alternatively, in the present embodiment, above computer terminal can be arranged at least one network equipment of multiple network equipments of computer network.
In the present embodiment, above computer terminal can the program code of following steps in the leak detection method of executive utility: when any hyperlink generation click event on the Webpage that shows in current browser window being detected, obtain the unfolding mode of the hyperlink that click event occurs; If unfolding mode is opened in new browser window by the content of pages that hyperlink associates, then send click volume reporting information to click volume statistical server; If unfolding mode is the content of pages that hyperlink associates is carried out local redirect at current browser window open, then, after the click data of the hyperlink of click event occurs record, starts according to click data and report click volume reporting information.
It should be noted that, any one terminal in above computer terminal group can set up correspondence with click volume statistical server herein, the click volume be recorded to is sent to click volume statistical server and adds up.
Alternatively, Fig. 9 is the structured flowchart of a kind of terminal according to the embodiment of the present invention.As shown in Figure 9, this terminal A can comprise: one or more (only illustrating one in figure) processor 51, storer 53 and transmitting device 55.
Wherein, storer 53 can be used for storing software program and module, as the report method of the webpage click amount in the embodiment of the present invention and programmed instruction/module corresponding to device, processor 51 is by running the software program and module that are stored in storer 53, thus perform the application of various function and data processing, namely realize the report method of above-mentioned webpage click amount.Storer 53 can comprise high speed random access memory, can also comprise nonvolatile memory, as one or more magnetic storage device, flash memory or other non-volatile solid state memories.In some instances, storer 53 can comprise the storer relative to the long-range setting of processor 51 further, and these remote memories can be connected to terminal A by network.The example of above-mentioned network includes but not limited to internet, intranet, LAN (Local Area Network), mobile radio communication and combination thereof.
Above-mentioned transmitting device 55 for via a network reception or send data.Above-mentioned network instantiation can include spider lines and wireless network.In an example, transmitting device 55 comprises a network adapter (Network Interface Controller, NIC), and it to be connected with router by netting twine and other network equipments thus can to carry out communication with internet or LAN (Local Area Network).In an example, transmitting device 55 is radio frequency (Radio Frequency, RF) module, and it is for wirelessly carrying out communication with internet.
Wherein, particularly, storer 53 is for storing information and the application program of deliberate action condition and default access user.
Processor 51 can call information and the application program of storer 53 storage by transmitting device, to perform following step: when any hyperlink generation click event on the Webpage that shows in current browser window being detected, obtain the unfolding mode of the hyperlink that click event occurs; If unfolding mode is opened in new browser window by the content of pages that hyperlink associates, then send click volume reporting information to click volume statistical server; If unfolding mode is the content of pages that hyperlink associates is carried out local redirect at current browser window open, then, after the click data of the hyperlink of click event occurs record, starts according to click data and report click volume reporting information.
Optionally, above-mentioned processor 51 can also perform the program code of following steps: carry out before local redirect opens, extracting the click data of hyperlink in current browser window at the content of pages of hyperlink association; The click data of hyperlink is carried out local cache; After content of pages hyperlink associated is loaded on current browser window, detect in buffer memory whether be cached with click data; If detect in buffer memory and be cached with click data, then send click volume reporting information to click volume statistical server.
Optionally, above-mentioned processor 51 can also perform the program code of following steps: do not have buffer memory click data if detected in buffer memory, then stop reporting click volume reporting information to the step of click volume statistical server; Or, there is no buffer memory click data if detected in buffer memory, report sky data to click volume statistical server.
Optionally, above-mentioned processor 51 can also perform the program code of following steps: judge that whether the domain name addresses of hyperlink is identical with the domain name addresses of the Webpage shown in current browser window; If the domain name addresses of hyperlink is identical with the domain name addresses of the Webpage shown in current browser window, then enters after the click data of the hyperlink of click event occurs record, start the step reporting click volume reporting information according to click data; If the domain name addresses of hyperlink is not identical with the domain name addresses of the Webpage shown in current browser window, then directly generates click volume reporting information, and send click volume reporting information to click volume statistical server.
Optionally, above-mentioned processor 51 can also perform the program code of following steps: generate click volume reporting information according to the additional parameter in the content of pages that the chained address of hyperlink associates with hyperlink, additional parameter comprises: the timestamp of reporting information.
Wherein, above-mentioned processor 51 can also perform the program code of following steps: report request that click volume reporting information is reported click volume statistical server by initiating network.
Embodiment 5
Embodiments of the invention additionally provide a kind of storage medium.Alternatively, in the present embodiment, above-mentioned storage medium may be used for the program code performed by report method preserving the webpage click amount that above-described embodiment one provides.
Alternatively, in the present embodiment, above-mentioned storage medium can be arranged in any one terminal of computer network Computer terminal group, or is arranged in any one mobile terminal of mobile terminal group.
Alternatively, in the present embodiment, storage medium is set to store the program code for performing following steps:
S1, when any hyperlink generation click event on the Webpage that shows in current browser window being detected, obtains the unfolding mode of the hyperlink that click event occurs.
S2, if unfolding mode is opened in new browser window by the content of pages that hyperlink associates, then sends click volume reporting information to click volume statistical server.
S3, if unfolding mode is the content of pages that hyperlink associates is carried out local redirect at current browser window open, then, after the click data of the hyperlink of click event occurs record, starts according to click data and reports click volume reporting information.
Alternatively, storage medium is also set to store the program code for performing following steps:
Alternatively, storage medium is also set to store program code for performing following steps: carry out before local redirect opens, extracting the click data of hyperlink in current browser window at the content of pages of hyperlink association; The click data of hyperlink is carried out local cache; After content of pages hyperlink associated is loaded on current browser window, detect in buffer memory whether be cached with click data; If detect in buffer memory and be cached with click data, then send click volume reporting information to click volume statistical server.
Alternatively, storage medium is also set to store the program code for performing following steps: do not have buffer memory click data if detected in buffer memory, then stop reporting click volume reporting information to the step of click volume statistical server; Or, there is no buffer memory click data if detected in buffer memory, report sky data to click volume statistical server.
Alternatively, storage medium is also set to store the program code for performing following steps: judge that whether the domain name addresses of hyperlink is identical with the domain name addresses of the Webpage shown in current browser window; If the domain name addresses of hyperlink is identical with the domain name addresses of the Webpage shown in current browser window, then enters after the click data of the hyperlink of click event occurs record, start the step reporting click volume reporting information according to click data; If the domain name addresses of hyperlink is not identical with the domain name addresses of the Webpage shown in current browser window, then directly generates click volume reporting information, and send click volume reporting information to click volume statistical server.
Alternatively, storage medium is also set to store the program code for performing following steps: generate click volume reporting information according to the additional parameter in the content of pages that the chained address of hyperlink associates with hyperlink, additional parameter comprises: the timestamp of reporting information.
Wherein, storage medium is also set to store the program code for performing following steps: report request that click volume reporting information is reported click volume statistical server by initiating network.
Alternatively, in the present embodiment, above-mentioned storage medium can include but not limited to: USB flash disk, ROM (read-only memory) (ROM, Read-Only Memory), random access memory (RAM, RandomAccess Memory), portable hard drive, magnetic disc or CD etc. various can be program code stored medium.
Alternatively, the concrete example in the present embodiment can with reference to the example described in above-described embodiment 1 and embodiment 2, and the present embodiment does not repeat them here.
The invention described above embodiment sequence number, just to describing, does not represent the quality of embodiment.
If the integrated unit in above-described embodiment using the form of SFU software functional unit realize and as independently production marketing or use time, can be stored in the storage medium that above computer can read.Based on such understanding, the part that technical scheme of the present invention contributes to prior art in essence in other words or all or part of of this technical scheme can embody with the form of software product, this computer software product is stored in storage medium, comprises all or part of step of some instructions in order to make one or more computer equipment (can be personal computer, server or the network equipment etc.) perform method described in each embodiment of the present invention.
In the above embodiment of the present invention, the description of each embodiment is all emphasized particularly on different fields, in certain embodiment, there is no the part described in detail, can see the associated description of other embodiments.
In several embodiments that the application provides, should be understood that, disclosed client, the mode by other realizes.Wherein, device embodiment described above is only schematic, the such as division of described unit, be only a kind of logic function to divide, actual can have other dividing mode when realizing, such as multiple unit or assembly can in conjunction with or another system can be integrated into, or some features can be ignored, or do not perform.Another point, shown or discussed coupling each other or direct-coupling or communication connection can be by some interfaces, and the indirect coupling of unit or module or communication connection can be electrical or other form.
The described unit illustrated as separating component or can may not be and physically separates, and the parts as unit display can be or may not be physical location, namely can be positioned at a place, or also can be distributed in multiple network element.Some or all of unit wherein can be selected according to the actual needs to realize the object of the present embodiment scheme.
In addition, each functional unit in each embodiment of the present invention can be integrated in a processing unit, also can be that the independent physics of unit exists, also can two or more unit in a unit integrated.Above-mentioned integrated unit both can adopt the form of hardware to realize, and the form of SFU software functional unit also can be adopted to realize.
The above is only the preferred embodiment of the present invention; it should be pointed out that for those skilled in the art, under the premise without departing from the principles of the invention; can also make some improvements and modifications, these improvements and modifications also should be considered as protection scope of the present invention.

Claims (12)

1. a report method for webpage click amount, is characterized in that, comprising:
When any hyperlink generation click event on the Webpage that shows in current browser window being detected, obtain the unfolding mode of the described hyperlink of described generation click event;
Open in new browser window if described unfolding mode is the content of pages described hyperlink associated, then send click volume reporting information to click volume statistical server;
Carry out local redirect at described current browser window open if described unfolding mode is the content of pages described hyperlink associated, then after the click data of the described hyperlink of described click event occurs record, start according to described click data and report described click volume reporting information.
2. method according to claim 1, it is characterized in that, carry out local redirect at described current browser window open if described unfolding mode is the content of pages described hyperlink associated, then after the click data of the described hyperlink of described click event occurs record, start according to described click data and report the step of described click volume reporting information to comprise:
The content of pages associated in described hyperlink carries out before local redirect opens, extracting the described click data of described hyperlink in described current browser window;
The described click data of described hyperlink is carried out local cache;
After the content of pages described hyperlink associated is loaded on described current browser window, detect in described buffer memory whether be cached with described click data;
If detect in described buffer memory and be cached with described click data, then send described click volume reporting information to described click volume statistical server.
3. method according to claim 2, it is characterized in that, described click data comprises: the chained address of described hyperlink and condition code, wherein, if detect in described buffer memory there is no click data described in buffer memory, then stop the step reporting described click volume reporting information to described click volume statistical server; Or, if detect in described buffer memory there is no click data described in buffer memory, report sky data to described click volume statistical server.
4. method as claimed in any of claims 1 to 3, is characterized in that, there is the click data of the described hyperlink of described click event at record before, described method also comprises:
Judge that whether the domain name addresses of described hyperlink is identical with the domain name addresses of the Webpage shown in described current browser window;
If the domain name addresses of described hyperlink is identical with the domain name addresses of the Webpage shown in described current browser window, then enter after the click data of the hyperlink of described click event occurs record, start the step reporting click volume reporting information according to described click data;
If the domain name addresses of described hyperlink is not identical with the domain name addresses of the Webpage shown in described current browser window, then directly generates described click volume reporting information, and send described click volume reporting information to described click volume statistical server.
5. method according to claim 1, is characterized in that, before transmission click volume reporting information is to click volume statistical server, described method also comprises:
Generate described click volume reporting information according to the additional parameter in the content of pages that the chained address of described hyperlink associates with described hyperlink, described additional parameter comprises: the timestamp of reporting information;
Wherein, send click volume reporting information to comprise to the step of click volume statistical server: report request that described click volume reporting information is reported described click volume statistical server by initiating network.
6. a reporting device for webpage click amount, is characterized in that, comprising:
Acquisition module, during for any hyperlink generation click event on the Webpage shown in current browser window being detected, obtains the unfolding mode of the described hyperlink of described generation click event;
Reporting module, if be that the content of pages described hyperlink associated is opened in new browser window for described unfolding mode, then sends click volume reporting information to click volume statistical server;
Postpone reporting module, if be that the content of pages described hyperlink associated carries out local redirect at described current browser window and opens for described unfolding mode, then after the click data of the described hyperlink of described click event occurs record, start according to described click data and report described click volume reporting information.
7. device according to claim 6, is characterized in that, described delay reporting module comprises:
Extraction module, the content of pages for associating in described hyperlink carries out before local redirect opens, extracting the described click data of described hyperlink in described current browser window;
Cache module, for carrying out local cache by the described click data of described hyperlink;
Detection module, for be loaded on described current browser window at the content of pages described hyperlink associated after, detects in described buffer memory whether be cached with described click data;
Reporting processing module, if be cached with described click data for detecting in described buffer memory, then sending described click volume reporting information to described click volume statistical server.
8. device according to claim 7, it is characterized in that, described click data comprises: the chained address of described hyperlink and condition code, wherein, described device also comprises: stop reporting module, if for detecting in described buffer memory there is no click data described in buffer memory, then report the function of processing module described in stopping; Sub-reporting module, if for detecting in described buffer memory do not have click data described in buffer memory, reports sky data to described click volume statistical server.
9. according to the device in claim 6 to 8 described in any one, it is characterized in that, described device also comprises:
First judge module, for judging that whether the domain name addresses of described hyperlink is identical with the domain name addresses of the Webpage shown in described current browser window;
First sub-processing module, if identical with the domain name addresses of the Webpage shown in described current browser window for the domain name addresses of described hyperlink, then performs the function of described delay reporting module;
Second sub-processing module, if not identical with the domain name addresses of the Webpage shown in described current browser window for the domain name addresses of described hyperlink, then directly generate described click volume reporting information, and send described click volume reporting information to described click volume statistical server.
10. device according to claim 6, is characterized in that, described device also comprises:
Generation module, generate described click volume reporting information for the additional parameter in the content of pages that associates with described hyperlink according to the chained address of described hyperlink, described additional parameter comprises: the timestamp of reporting information;
Described reporting module comprises: sub-reporting module, for reporting request that described click volume reporting information is reported described click volume statistical server by initiating network.
The reporting system of 11. 1 kinds of webpage click amounts, is characterized in that, comprising:
Click volume statistical server;
Terminal device, setting up correspondence with described click volume statistical server, for when any hyperlink generation click event of the Webpage shown in current browser window being detected, obtaining the unfolding mode of the described hyperlink of the described click event of described generation, wherein
Open in new browser window if described unfolding mode is the content of pages described hyperlink associated, then send click volume reporting information to described click volume statistical server, carry out local redirect at described current browser window open if described unfolding mode is the content of pages described hyperlink associated, then after the click data recording described current browser window, start according to described click data and report described click volume reporting information.
12. systems according to claim 11, is characterized in that, described terminal device comprises:
Storer, carries out before local redirect opens, extracting the described click data of described hyperlink, and the described click data of described hyperlink being carried out local cache at described current browser window for the content of pages that associates in described hyperlink;
Processor, for be loaded on described current browser window at the content of pages described hyperlink associated after, detect in described buffer memory and whether be cached with described click data, if detect in described buffer memory and be cached with described click data, then send described click volume reporting information to described click volume statistical server.
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CN106528659A (en) * 2016-10-19 2017-03-22 广东欧珀移动通信有限公司 A control method and device for jumping from a browser to an application program
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