CN102314455A - Method and system for calculating click flow of web page - Google Patents
Method and system for calculating click flow of web page Download PDFInfo
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- CN102314455A CN102314455A CN2010102221566A CN201010222156A CN102314455A CN 102314455 A CN102314455 A CN 102314455A CN 2010102221566 A CN2010102221566 A CN 2010102221566A CN 201010222156 A CN201010222156 A CN 201010222156A CN 102314455 A CN102314455 A CN 102314455A
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Abstract
The invention provides a method and a system for calculating the click flow of a web page. The method comprises the following steps of: fetching the web page to be monitored; segmenting page elements of the web page to be monitored to acquire at least one element to be monitored; and when a visitor clicks the at least one element to be monitored, directly recording a click event in a flow monitoring counting server. By the method and the system, an intermediate server can be eliminated, and the click flow of the web page can be accurately counted under the condition that the web page of a client is not modified.
Description
Technical field
The present invention relates to network communication field, especially, the present invention relates to a kind of method and system of calculating the webpage click flow.
Background technology
Along with the develop rapidly of Internet technology, website traffic and customer group and their demand are paid attention to by increasing people.The developer of website and supvr need know definitely have how many people visit oneself the website, they from where, to which column of website with serve interested, generally all browse which information, their demand be what etc. the relevant visit information of visitor.Therefore; For developer and supvr to the website provide significant Accessor Access's information; So that concrete conditions such as the logical organization of webpage, website operation conditions, server load are carried out more effectively following the tracks of and improving, the statistics and analysis that need carry out science to click traffic and visitor's behavior of webpage.
The most traditional website is the statistics that usage counter carries out simple number of visitors on webpage; Yet; Quick expansion along with website operation scale; Rely on this simple quantity statistics really not assess comprehensively and accurately, thereby be difficult to significant reference is provided for web site operator to the website operation situation.
Along with the continuous development of network technology, engendered that other calculates the method for webpage click flow.For example, when the visitor during clickthrough, need write down number of clicks through intermediate server in webpage, just getting into then should the pairing page of link.The shortcoming of this method is that said intermediate server might break down, and will cause the record click inaccurate like this, can make that then flow rate calculation is also inaccurate, thereby can't accurate Accessor Access's information be provided for the developer and the supvr of website; In addition, the method for existing calculating webpage click flow also can't be originated to different visits and carried out flow rate calculation respectively.
Therefore, press for and a kind ofly can be accurately the method and system of Accessor Access's information such as click traffic be provided for the developer of website and supvr.
Summary of the invention
To existing above-mentioned defective in the prior art, the invention provides a kind of method and system of improved calculating webpage click flow.
The method of calculating webpage click flow of the present invention comprises the steps:
(1) grasps webpage to be monitored;
(2) said webpage to be monitored is carried out page elements and cut apart, to obtain at least one element to be monitored;
(3) when the user clicks said at least one element to be monitored, direct this click event of record in monitoring flow statistical server.
Preferably, said step (2) comprises substep: adopt the cross-domain real-time communication mode of Flash to treat the monitoring webpage and operate.
Preferably; Said operation comprises: through the cross-domain data of choosing in the webpage to be monitored of Flash, make interpolation, deletion, the editing operation selected data carried out in the territory under webpage to be monitored can both be saved in the database of said monitoring flow statistical server.
Preferably, said step (2) also comprises substep: adopt VML (being the VML language) to realize that the page elements that said webpage to be monitored is carried out cuts apart.
Preferably, said employing VML language realizes that the step that page elements is cut apart also comprises: under the situation of original layout of not destroying said webpage to be monitored, use the VML language to come vector graphics to draw the highlight regions that is used for the selected page elements of high bright prompting.
Preferably, said step (3) comprises following substep: in said webpage to be monitored, embed monitoring code; When the user clicks said at least one element to be monitored, utilize said monitoring code to gather click information; The click information of said monitoring code collection is sent to monitoring flow statistical server for its record.
Preferably, the method for said calculating webpage click flow is provided with said at least one element to be monitored in said monitoring flow statistical server also comprising the steps: between said step (2) and (3).
Preferably; Realize said setting through following manner: when cursor is clicked selected element to be monitored; Eject dialog box; Comprise the relevant item that this selected element to be monitored is identified in this dialog box, by the requirement input respective identification content of each relevant item, preservation, close box afterwards.
Preferably, said relevant item comprises title and/or the incident effect page or the catalogue of selected element to be monitored.
Preferably, said monitoring code is JS code (being the JavaScript code).
Preferably, said monitoring flow statistical server carries out the click traffic statistics respectively and/or carries out statistical computation to the click event of separate sources to different elements to be monitored.
Preferably, said separate sources comprises different regions, different search engine and/or different portal website's advertisements.
The present invention also provides a kind of system of improved calculating webpage click flow, and this system comprises:
Be used to grasp the grabbing module of webpage to be monitored;
Being used for that said webpage to be monitored is carried out page elements cuts apart, cuts apart module with the page elements that obtains at least one element to be monitored; And
Be used for when the user clicks said at least one element to be monitored, directly in the logging modle of this click event of monitoring flow statistical server record.
Preferably, said page elements is cut apart module and is comprised: be used to adopt the cross-domain real-time communication mode of Flash to treat the cross-domain operational module that the monitoring webpage is operated.
Preferably; Said cross-domain operational module is through the cross-domain data of choosing in the webpage to be monitored of Flash, makes interpolation, deletion, the editing operation selected data carried out in the territory under webpage to be monitored can both be saved in the database of said monitoring flow statistical server.
Preferably, said page elements is cut apart module and is also comprised: VML (the being VML) drafting module that the page elements that is used to adopt VML language (being VML) to realize said webpage to be monitored is carried out is cut apart.
Preferably, said VML drafting module uses the VML language to come vector graphics to draw the highlight regions that is used for the selected page elements of high bright prompting under the situation of original layout of not destroying said webpage to be monitored.
Preferably, said logging modle comprises: the monitoring code merge module that is used for embedding at said webpage to be monitored monitoring code; Be used for when the user clicks said at least one element to be monitored, utilize said monitoring code to gather the click information acquisition module of click information; Be used for the click information of said monitoring code collection is sent to monitoring flow statistical server for its information recorded sending module.
Preferably, said system also comprises: be used at said monitoring flow statistical server the element to be monitored that said at least one element to be monitored is provided with being provided with module.
Preferably; Said element to be monitored is provided with module and is provided with as follows: when cursor is clicked selected element to be monitored; Eject dialog box; Comprise the relevant item that this selected element to be monitored is identified in this dialog box, by the requirement input respective identification content of each relevant item, preservation, close box afterwards.
The invention has the advantages that: need not accurate recording and the calculating of using intermediate server can realize the webpage click flow; So both saved hardware cost, thereby can avoid again causing the final inaccurate developer and gerentocratic relevant decision-making who has influence on the website of traffic statistics information who obtains owing to intermediate server produces fault.
In addition; Through computing method and the system that adopts webpage click flow of the present invention; Need not to carry out event tracking through in advance the element of the incident to be monitored on client's webpage being write the installing analysis code; So both avoided client's webpage is made amendment, thereby disturbed client's webpage, and can not propose very high technical merit again and require (not requiring that promptly the user grasps certain coding technical ability) the user; Thereby the use threshold of webpage click flow rate calculation system, the ease for use of this system that greatly improves have been reduced widely.
In addition; The present invention can also carry out the statistical computation of various dimensions to the click event of separate sources; Said separate sources comprises different regions, different search engine and/or different portal website's advertisements or the like; Therefore, the present invention can provide more comprehensively than prior art, more detailed traffic statistics data, is convenient to web site operator and the client makes a strategic decision better.
Description of drawings
Fig. 1 shows the FB(flow block) according to the method for calculating webpage click flow of the present invention.
Fig. 2 shows the synoptic diagram according to the system of calculating webpage click flow of the present invention.
Fig. 3 shows the synoptic diagram according to the cross-domain real-time communication mode based on Flash of the present invention.
Fig. 4 shows the synoptic diagram of under the IE browser, realizing based on the interactive mode of VML according to of the present invention.
Fig. 5 shows the synoptic diagram of user interface that is used to be provided with element to be monitored according to the embodiment of the invention.
Embodiment
Below in conjunction with preferred embodiment and Figure of description the present invention is described in further detail.
As shown in Figure 1, it has described the method for calculating the webpage click flow according to the preferred embodiment of the invention.
At first, in step 101, grasp client's webpage to be monitored.
In step 102, the webpage to be monitored that is grasped is carried out page elements cut apart to obtain at least one element to be monitored;
Wherein, as shown in Figure 3, the present invention preferably adopts the local communication of Flash to realize cross-domain real-time communication function.That is to say; For example; When the user uses Baidu statistics territory (that is: tongji.baidu.com); Can choose the data in the territory (that is: www.b.com) under the client website to be monitored through Flash is cross-domain, thereby make that operations such as the interpolation in the territory, deletion, editor can both be saved in the database (database of monitoring flow statistical server for example of the present invention) in Baidu statistics territory under website to be monitored.Like this, the user just can be in the territory under the monitoring flow statistical server to client's webpage associative operation such as carry out that page elements is cut apart, is provided with.
In addition, the present invention also preferably uses VML language (VML) to come processing such as bright are cut apart, added to page elements.As shown in Figure 4, the present invention for example can adopt the VML language to draw the highlight regions that is used for the selected and html element selected plain (the for example element to be monitored " picture " shown in Fig. 4) of high bright prompting with vector graphics under I E browser.Because the essential advantage that had of VML language,, can not influence the response of click event, can not influence the performance and the compatibility of website yet so original layout that bright processing can not destroy client web site is cut apart, added to above-mentioned element.In addition, need to prove also that " page elements " mentioned among the present invention can be any literal and the icon on the page, is not limited in link icon.
The method of the invention also preferably includes step 103.In this step, on background server (promptly monitoring the flow statistical server), treat monitoring elements setting.To combine accompanying drawing 5 to introduce the set-up mode of preferred element to be monitored in detail below.
As shown in Figure 5; When will be to the element to be monitored " I will subscribe to " (seeing the icon that Fig. 5 right side central is got up with the little square frame frame of black) when being provided with shown in the figure; At first cursor being moved to this element to be monitored " I will subscribe to " goes up and clicks; This moment, this element to be monitored can be ejected dialog box as shown in the figure simultaneously by high bright demonstration on display interface.The projects such as ID (SubmitReport), title, the incident effect page or catalogue that in this dialog box, include this element to be monitored.Related request according to projects is filled in, and for example, in title one hurdle, fills in " I will subscribe to ", in the ensuing incident effect page or catalogue one hurdle, fills in http://www.umaz.cn, or the like.All fill in finish after, click save button, the setting of like this this element to be monitored " I will subscribe to " being done just has been kept in the background server.
In addition, the method for the invention also preferably includes step 104.In this step 104, in said webpage to be monitored, embed one section monitoring code, this monitoring code is preferably javascript code (being called for short the JS code).The effect of this code is an information of obtaining the visitor; Wherein, These visitors' information all is the various statistical indicators relevant with traffic statistics, for example other websites of being derived from of the url address of the screen resolution of visitor's operating system, inbound time of visitor, Accessor Access's current web page, visitor views device situation that various plug-in units are installed, the visitor IP address relevant with visitor region of living in, search engine (for example this visit derives from Baidu, google, Sohu or other search engines) that this visit is derived from and/or this visit a series of data such as (other websites such as portal website of link icon that for example have the subnet station of this visit on it).
Afterwards; In step 105; When the visitor clicks said at least one element to be monitored; Embedded JS code is gathered this visitor's information, and preferred (but being not limited to) details of adopting the XML HttpRequest requesting method in the Ajax technology to be collected the JS code are sent to monitoring flow statistical server afterwards.
In this statistical server, preferably have corresponding handling procedure come real-time storage with handle that the javascript Agent sends over clicked the relevant data of element to be monitored with said.Preferably, this server adopts database to store the flow statistics respectively according to each the different element to be monitored that sets in advance, with record and the relevant user click event of being clicked of element to be monitored.
In addition; Statistical server of the present invention preferably can also carry out the various dimensions statistical computation to the click event of separate sources, and said separate sources for example is different source, region such as the country variant that belongs to of visitor, province, urban district, different search engine source and different portal website advertisement visit sources etc.The source traffic statistics of this various dimensions are that the visitor information that collected according to the JS code (search engine that is derived from comprising the visitor IP address relevant with visitor region of living in, this visit as previously mentioned, and/or this are visited other websites that derived from) is carried out.
To combine accompanying drawing 2 that the structure of the system of calculating webpage click flow of the present invention is described below.
As shown in Figure 2, said webpage click flow rate calculation system 200 comprises: grabbing module 201, and it is used to grasp webpage to be monitored; Page elements is cut apart module 202, and it is used for that said webpage to be monitored is carried out page elements and cuts apart, to obtain at least one element to be monitored; Logging modle 203, it is used for when the user clicks said at least one element to be monitored, directly this click event of record in monitoring flow statistical server.
In addition, said page elements is cut apart module 202 and is preferably included cross-domain operational module 2021, its be used for preferably adopting the cross-domain real-time communication mode of Flash treat the monitoring webpage carry out cross-domain operation.Wherein, Said cross-domain operational module is through the cross-domain data of choosing in the webpage to be monitored of Flash, makes interpolation, deletion, the editing operation selected data carried out in the territory under webpage to be monitored can both be saved in the database of said monitoring flow statistical server.
Said page elements is cut apart module 202 and is also preferably included VML drafting module 2022, and it is used to adopt VML language (being VML) to come that said webpage to be monitored is carried out page elements and cuts apart.Wherein, Said VML drafting module uses the VML language to draw the highlight regions that is used for the selected page elements of high bright prompting with vector graphics; So neither can destroy original layout of client web site, can not influence the response of click event, also can not influence the performance and the compatibility of website.
As shown in Figure 2, said logging modle 203 preferably includes: monitoring code merge module 2031, and it is used for embedding monitoring code (being preferably the JS code) at said webpage to be monitored; Click information acquisition module 2032, it is used for when the user clicks said at least one element to be monitored, utilizing said monitoring code to gather the click event information; Information sending module 2033, it is used for the click event information of said monitoring code collection is sent to monitoring flow statistical server for its record.
Webpage click flow rate calculation of the present invention system 200 also preferably includes element to be monitored module 204 is set, and it is used at said monitoring flow statistical server said at least one element to be monitored being provided with.Wherein, Said element to be monitored is provided with module 204 and preferably is provided with as follows: when cursor is positioned on the selected element to be monitored; Automatically eject dialog box; Comprise the relevant item (for example title, the incident effect page or catalogue etc.) that this selected element to be monitored is identified in this dialog box, by the requirement input respective identification content of each relevant item, preservation, close box afterwards.
Through the method and system of calculating webpage click flow mentioned above, can save hardware cost, avoid causing flow information not statistical uncertainty really owing to the fault of intermediate server.In addition; The present invention is as long as carry out relative set at background server to page elements to be monitored; Revise and need not that each page elements to be monitored on client's page is carried out URL (URL); Thereby neither can carry out any interference, can not produce excessive demand again, thereby the present invention have very high using value user's coding techniques level to client's the page.In addition; The present invention can also carry out the various dimensions statistical computation to the click event of different region, different search engine and/or different portal website's advertisements or the like separate sources; So as to provide very comprehensively, very detailed traffic statistics data, thereby help web site operator and the client makes a strategic decision better.
What more than describe only is the preferred embodiments of the present invention, so that those skilled in the art can realize or use content disclosed by the invention.But above these embodiment are not exhaustive; To those skilled in the art; Various modifications to these disclosures all are conspicuous, and the technical scheme of the resulting within the spirit and scope of the present invention any modification of those skilled in the art, conversion, replacement all falls within protection scope of the present invention.
Claims (24)
1. a method of calculating the webpage click flow is characterized in that this method comprises the steps:
(1) grasps webpage to be monitored;
(2) said webpage to be monitored is carried out page elements and cut apart, to obtain at least one element to be monitored;
(3) when the visitor clicks said at least one element to be monitored, direct this click event of record in monitoring flow statistical server.
2. the method for calculating webpage click flow as claimed in claim 1 is characterized in that: said step (2) comprises substep:
Adopting the cross-domain real-time communication mode of Flash to treat the monitoring webpage operates.
3. the method for calculating webpage click flow as claimed in claim 2; It is characterized in that: said operation comprises: through the cross-domain data of choosing in the webpage to be monitored of Flash, make interpolation, deletion, the editing operation selected data carried out in the territory under webpage to be monitored can both be saved in the database of said monitoring flow statistical server.
4. like the method for the described calculating webpage click of one of claim 1-3 flow, it is characterized in that: said step (2) also comprises substep:
Adopt VML to realize that the page elements that said webpage to be monitored is carried out cuts apart.
5. the method for calculating webpage click flow as claimed in claim 4; It is characterized in that: said employing VML realizes that the step that page elements is cut apart also comprises: under the situation of original layout of not destroying said webpage to be monitored, use VML to come to draw the highlight regions that is used for the selected page elements of high bright prompting with vector graphics.
6. like the method for the described calculating webpage click of one of claim 1-5 flow, it is characterized in that: said step (3) comprises following substep:
In said webpage to be monitored, embed monitoring code;
When the visitor clicks said at least one element to be monitored, utilize said monitoring code to gather click information;
The click information of said monitoring code collection is sent to monitoring flow statistical server for its record.
7. like the method for the described calculating webpage click of one of claim 1-6 flow, it is characterized in that said method also comprises the steps: between said step (2) and (3)
In said monitoring flow statistical server, said at least one element to be monitored is provided with.
8. the method for calculating webpage click flow as claimed in claim 7 is characterized in that, realizes said setting through following manner:
When cursor is clicked selected element to be monitored, eject dialog box, comprise the relevant item that this selected element to be monitored is identified in this dialog box, by the requirement input respective identification content of each relevant item, preservation, close box afterwards.
9. the method for calculating webpage click flow as claimed in claim 8 is characterized in that, said relevant item comprises title and/or the incident effect page or the catalogue of selected element to be monitored.
10. like the method for the described calculating webpage click of claim 6-9 flow, it is characterized in that said monitoring code is the JS code.
11. method like the described calculating webpage click of claim 1-10 flow; It is characterized in that said monitoring flow statistical server carries out the click traffic statistics respectively and/or carries out statistical computation to the click event of separate sources to different elements to be monitored.
12. the method for calculating webpage click flow as claimed in claim 11, said separate sources comprise different regions, different search engine and/or different portal website's advertisements.
13. a system of calculating the webpage click flow is characterized in that this system comprises:
Be used to grasp the grabbing module of webpage to be monitored;
Being used for that said webpage to be monitored is carried out page elements cuts apart, cuts apart module with the page elements that obtains at least one element to be monitored; And
Be used for when the visitor clicks said at least one element to be monitored, directly in the logging modle of this click event of monitoring flow statistical server record.
14. the system of calculating webpage click flow as claimed in claim 13 is characterized in that: said page elements is cut apart module and is comprised:
Be used to adopt the cross-domain real-time communication mode of Flash to treat the cross-domain operational module that the monitoring webpage is operated.
15. the system of calculating webpage click flow as claimed in claim 14; It is characterized in that: said cross-domain operational module is through the cross-domain data of choosing in the webpage to be monitored of Flash, makes interpolation, deletion, the editing operation selected data carried out in the territory under webpage to be monitored can both be saved in the database of said monitoring flow statistical server.
16. system like the described calculating webpage click of one of claim 13-15 flow; It is characterized in that said page elements is cut apart module and also comprised: the VML drafting module that the page elements that is used to adopt VML to realize said webpage to be monitored is carried out is cut apart.
17. the system of calculating webpage click flow as claimed in claim 16; It is characterized in that: said VML drafting module uses VML to come vector graphics to draw the highlight regions that is used for the selected page elements of high bright prompting under the situation of original layout of not destroying said webpage to be monitored.
18. the system like the described calculating webpage click of one of claim 13-17 flow is characterized in that, said logging modle comprises:
Be used for embedding the monitoring code merge module of monitoring code at said webpage to be monitored;
Be used for when the visitor clicks said at least one element to be monitored, utilize said monitoring code to gather the click information acquisition module of click information;
Be used for the click information of said monitoring code collection is sent to monitoring flow statistical server for its information recorded sending module.
19. the system like the described calculating webpage click of one of claim 13-18 flow is characterized in that, said system also comprises:
Be used for the element to be monitored that said at least one element to be monitored is provided with being provided with module at said monitoring flow statistical server.
20. the system of calculating webpage click flow as claimed in claim 19 is characterized in that, said element to be monitored is provided with module and is provided with as follows:
When cursor is clicked selected element to be monitored, eject dialog box, comprise the relevant item that this selected element to be monitored is identified in this dialog box, by the requirement input respective identification content of each relevant item, preservation, close box afterwards.
21. the system of calculating webpage click flow as claimed in claim 20 is characterized in that, said relevant item comprises title and/or the incident effect page or the catalogue of selected element to be monitored.
22. the system like the described calculating webpage click of claim 18-21 flow is characterized in that, said monitoring code is the JS code.
23. system like the described calculating webpage click of claim 13-22 flow; It is characterized in that said monitoring flow statistical server carries out the click traffic statistics respectively and/or carries out statistical computation to the click event of separate sources to different elements to be monitored.
24. the system of calculating webpage click flow as claimed in claim 23, said separate sources comprises different regions, different search engine and/or different portal website's advertisements.
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| CN2010102221566A CN102314455A (en) | 2010-06-30 | 2010-06-30 | Method and system for calculating click flow of web page |
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| CN2010102221566A CN102314455A (en) | 2010-06-30 | 2010-06-30 | Method and system for calculating click flow of web page |
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