CN106209512A - A kind of method and device of report of user behavioral data - Google Patents
A kind of method and device of report of user behavioral data Download PDFInfo
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- CN106209512A CN106209512A CN201610543566.8A CN201610543566A CN106209512A CN 106209512 A CN106209512 A CN 106209512A CN 201610543566 A CN201610543566 A CN 201610543566A CN 106209512 A CN106209512 A CN 106209512A
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- record information
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L43/00—Arrangements for monitoring or testing data switching networks
- H04L43/06—Generation of reports
- H04L43/062—Generation of reports related to network traffic
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/958—Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
Abstract
The embodiment of the invention discloses the method and device of a kind of report of user behavioral data, including: after terminal receives user access request, the click monitoring and receiving described user in real time accesses operation；Click according to described user accesses operation and generates record information, and described record information is sent to server.After server receives the record information that terminal sends, described record information is cached；Described record information is carried out staged care, and the record information after processing is stored in data base.Achieve the purpose reporting and adding up that can not be efficiently accomplished user access activity by third party's instrument, solve browser rs cache problem, owing to the Chinese incorrect codes problem and the problem of cross-domain access that noon, code caused can not be identified simultaneously.
Description
Technical field
The present invention relates to technical field of data processing, particularly relate to the method and device of a kind of report of user behavioral data.
Background technology
In prior art, in website or webpage, it is more detailed to be the most all that the hyperlink by current web page is connected to
Thin webpage or obtain more detailed information, therefore, for monitoring or operator, counting user is on webpage
Access behavior (clicks on behavior, the number of times of click and the track of click), for understanding website operation situation and analyzing user
Behavior is particularly important.Such as: website is accessed for number of times to statistics, which user accesses which website, user to some
Access times of webpage etc..
Inventor finds during realizing the present invention, and existing website or webpage are usually and use Ajax technology
Reporting, Ajax is a kind of for creating more preferably the most faster and the technology of web application that interactivity is higher.This technology needs
Browser rs cache problem to be solved, and cmi code can not be identified and the asking of the Chinese incorrect codes problem that causes and cross-domain access
Topic.Some third party's instrument solves the problem that Ajax reports, and however it is necessary that and is reported to third-party server to divide up data
Analysis and statistics, be likely to result in leaking data.Meanwhile, the data that existing website or webpage report can not well be carried out in real time
Calculate.Being usually storage in Service Database, the later stage carries out extracting, changes, is loaded in data warehouse, when having longer
Prolong.
Summary of the invention
In view of this, it is an object of the invention to propose a kind of to efficiently accomplish reporting and adding up of user access activity
Method and apparatus.
First aspect, a kind of method embodiments providing report of user behavioral data, including:
After terminal receives user access request, the click monitoring and receiving described user in real time accesses operation；
Click according to described user accesses operation and generates record information, and described record information is sent to server.
Second aspect, a kind of method embodiments providing report of user behavioral data, including:
After receiving the record information that terminal sends, described record information is cached；
Described record information is carried out staged care, and the record information after processing is stored in data base.
The third aspect, the embodiment of the present invention additionally provides the device of a kind of report of user behavioral data, including:
Access operation monitoring and receiver module, record information generating module and record information sending module；
Described access operation monitoring and receiver module terminal are used for monitoring in real time and receiving the access of user and operate；
Described record information generating module operates for the access according to described user and generates record information；
Described record information sending module is for being sent to server by described record information.
Fourth aspect, the embodiment of the present invention additionally provides the device of a kind of report of user behavioral data, including: caching mould
Block, processing module and memory module；
Described cache module is for described record information cache；
Described processing module for carrying out staged care to described record information, and the record information after staged care is deposited
Enter described memory module；
Described memory module record information after storing described staged care.
From the above it can be seen that the method for a kind of report of user behavioral data of embodiment of the present invention offer and dress
Put, including: after receiving user access request, the click monitoring and receiving described user in real time accesses operation；According to described use
The click at family accesses operation and generates record information, and described record information is sent to server.Server receives terminal and sends out
After the record information sent, described record information is cached；Described record information is carried out staged care, and after processing
Record information is stored in data base.Achieve and can not efficiently accomplish reporting and adding up of user access activity by third party's instrument
Purpose, solve browser rs cache problem, owing to the Chinese incorrect codes problem and cross-domain visit that cmi code causes can not be identified simultaneously
The problem asked.
Accompanying drawing explanation
Fig. 1 is the schematic diagram of an embodiment of the terminal of the method for report of user behavioral data of the present invention；
Fig. 2 is the detail flowchart of an embodiment of the terminal of the method for report of user behavioral data of the present invention；
Fig. 3 is the schematic diagram of an embodiment of the method for report of user behavioral data of the present invention；
Shown in Fig. 4, for the composition structural representation of the device of embodiment of the present invention report of user behavioral data；
Fig. 5 is the composition structural representation of the device of embodiment of the present invention report of user behavioral data.
Detailed description of the invention
For making the object, technical solutions and advantages of the present invention clearer, below in conjunction with specific embodiment, and reference
Accompanying drawing, the present invention is described in more detail.
As one embodiment of the present of invention, as it is shown in figure 1, the terminal of the method for report of user behavioral data of the present invention
The schematic diagram of one embodiment.From figure 1 it appears that the side of a kind of report of user behavioral data of embodiment of the present invention offer
Method, is applied to terminal, comprises the following steps:
Step 101: after receiving user access request, the click monitoring and receiving described user accesses operation.
When user accesses webpage or website, terminal can receive user's clicking operation, and from receiving user to net
Start after the clicking operation of page or website, monitor and receive the follow-up click of described user and access operation；
Step 102: access operation according to the click of user and generate record information.
When after the operation accessing webpage or website monitoring user, according to access webpage or the behaviour of website of user
Making, generate corresponding record information, described record information includes webpage or the address of website, the access of user that user accesses
Track, i.e. from a webpage or another webpage of website visiting or the process of website.
Step 103: described record information is sent to server.
Terminal generates record information according to the operation accessing webpage or website of user, and described record information is sent
To server.
Achieve the purpose reporting and adding up that can not be efficiently accomplished user access activity by third party's instrument, simultaneously
Solve browser rs cache problem, owing to the Chinese incorrect codes problem and the problem of cross-domain access that cmi code causes can not be identified.
As another embodiment of the method for report of user behavioral data of the present invention, in the real-time monitoring of above-described embodiment
And can also include before receiving the step 101 clicking on access operation of user, in webpage or website, it is pre-configured with JS-SDK
Program bag, described JS-SDK program bag be used for user access operation monitoring and reception.Js-sdk is a kind of complete
The sdk development kit write with java script, he is service-oriented programming, and its program speed efficiency is that java compiles
5-10 times of journey, quickly can generate code by the operation accessing webpage or website of user.It should be noted that the present invention
The program bag of embodiment but be not limited to JS-SDK program bag.
As another embodiment of the method for report of user behavioral data of the present invention, when user access targeted website or
When webpage is jumped to the second territory by the first territory, described JS-SDK program bag is directly according in reference address in described first territory
Cookie information obtains user account information, and response user jumps to the operation in the second territory, monitoring from the first territory of current accessed
Whether described second territory and described first territory belong to same user account；If belonging to same user account, by described first territory
Cookie information send to described second territory.Cookie information comprises the account information of user, obtains according to cookie information
Take the account of current login user, so the account of described current login user and the login account in the second territory are carried out right
Ratio, it is judged that the account of current login user whether phase in the account of the current login user in described first territory and described second territory
With；If the account of the account of the current login user in described first territory login user current with in described second territory is identical, then
Described cookie information is sent to described second territory, and so, the second territory avoids the need for inquiring about the same account of user from server
The operation that accesses before number i.e. may know that this user access based on same account track, can realize the access quickly to user
The operation of webpage or website is added up, and improves real-time.
As the further embodiment of the method for report of user behavioral data of the present invention, in the step 102 of above-described embodiment
After access operation according to user generates record information, it is also possible to including:
Whether website or webpage that terminal judges user logs in are overseas website or webpage, if the website of user's access or net
Page is for overseas website or webpage, then described record information first sent to overseas edition backstage and receive server, so that described sea
Outer version backstage receives server and described record information is sent to version backstage, continent reception server；
If the website that user accesses or webpage are not overseas website or webpage, then directly described record information is sent to greatly
Version backstage, land receives server.
By the method for the above embodiment of the present invention, it is achieved that by the operation accessing webpage or website of overseas subscriber and
The unified statistics of the operation accessing webpage or website of continent user.
As in figure 2 it is shown, be the detail flowchart of an embodiment of the method for report of user behavioral data of the present invention, application
In terminal.It can be seen that the embodiment of the present invention comprises the following steps:
Step 201: be pre-configured with JS-SDK program bag in webpage or website, described JS-SDK program bag is for when connecing
After receiving user access request, the click monitoring and receiving described user in real time accesses operation.
Step 202: monitoring user click operates, and generates record information.Receive when being pre-configured with JS-SDK program bag
After the access request of user, start time monitoring user click operates, and generates record information according to the clicking operation of user, will
Described record information reports in the way of HTTP request.
Step 203: when user access webpage jumped to the second territory by the first territory time, respond user from current accessed first
Territory jumps to the operation in the second territory, monitors described second territory and whether described first territory belongs to same user account；
If belonging to same user account, the cookie information in described first territory is sent to described second territory.
Step 204: judge whether described webpage is overseas webpage, if overseas webpage, then enters step 205, if not
Overseas webpage, then enter step 206.
Step 205:
If the website that user accesses or webpage are overseas websites, then described record information are first sent and connect to overseas edition backstage
Receive server, so that described overseas edition backstage receives server and sends described record information to version backstage, continent the service that receives
Device.
Step 206:
If the website that user accesses or webpage are not overseas website or webpage, then directly described record information is sent to greatly
Version backstage, land receives server.
The said method implemented by the present invention, completes reporting for user behavior, not only achieves and will abroad use
The record information accessing operation at family and the record information unification accessing operation of continent user are sent to server, also solve
The cache problem of browser and the problem of cross-domain access, and the Chinese incorrect codes problem that cmi code causes can not be identified.
As it is shown on figure 3, be the schematic diagram of an embodiment of the method for report of user behavioral data of the present invention, it is applied to clothes
Business device end.The embodiment of the present invention comprises the following steps:
Step 301: server receives the record information that terminal sends.
After terminal generates record information according to the operation accessing webpage or website of user, without caching by described
Record information is sent to server, and server receives the described record information that terminal sends continuously.
Step 302: record information is cached in cache module, and sends to intermediate server.
After server receives the record information that terminal sends, record information is cached in the server, instead of
Caching in the webpage that record information is logged in user or website, thus solve browser rs cache problem.
Step 303: record information classification is processed.
Described record information classification is processed, alternatively, utilizes storm cybertron program that described record information is entered
Row classification processes.Step 304: the record information after classification being processed is stored in data base.
Record feature and the effect of information according to after classification, described record unpack is stored in different data bases.Will
The record information of write HDFS is loaded into Hive data warehouse；Data volume is less, and real-time height is directly stored in mongoDB data
Storehouse, for business side.
By the said method of the embodiment of the present invention, the record information that can terminal be sent generates number after classification processes
According to table, and data high for the real-time of business side's needs being supplied to business side, business can be obtained intuitively by this kind of data
Take the information of needs.Meanwhile, can also after treatment can also by transferring record information from Hive data warehouse in business side
According to the record information reported and add up, the information obtaining needing can show that the statistics such as the PV/UV of webpage, page conversion ratio refers to
Mark.
As an alternative embodiment of the invention, the step 302 of above-described embodiment can also include:
Described record information is cached in kafka cluster, stores described record information for interim.Described kafka collection
Group is distributed, redundancy backup, the log services of persistent storage increased income, utilizes the high-performance of kafka, and caching is in real time
Data, re-use real-time streaming Computational frame storm to the data pulling in kafka, carry out real-time statistical computation, permissible
Obtain the quasi real time statistical result before current 1 minute, it is to avoid the delay of long period.
As an alternative embodiment of the invention, described record information is divided into two classes by the step 303 of above-described embodiment,
Specifically include:
A kind of is the needs according to data warehouse, and data are split into each field, writes HDFS.From HDFS load former
Beginning table can carry out ETL (extract, change, load) according to the demand of data consumer, finally formed in data warehouse one or
Multiple tables of data.Another is that write HDFS record information is for being loaded into Hive data warehouse；By through statistical computation
Data volume is less, the result of the immediate updating that real-time is high, is directly stored in mongoDB data base, for business side.
Business can obtain the information of needs intuitively by this kind of data.Meanwhile, business side can also be by from Hive
Data warehouse transfers record information, and the information that can also obtain after treatment needing can according to the record information reported and add up
To draw the statistical indicator such as the PV/UV of webpage, page conversion ratio.In another aspect of this invention, a kind of report of user is also provided for
The device of behavioral data, is applied to terminal, as shown in Figure 4, for the group of terminal of the device of report of user behavioral data of the present invention
Become structural representation.
Including: access operation monitoring and receiver module 401, record information generating module 402 and record information sending module
403；
Described access operation monitoring and receiver module 401 are used for monitoring in real time and receiving the access of user and operate.
When user accesses webpage or website, described access operation monitoring and receiver module 401 in terminal can receive
To user's clicking operation, and from the beginning of receiving after user's clicking operation to webpage or website, monitor and receive described use
The click access operation that family is follow-up.
Described record information generating module 402 operates for the access according to described user and generates record information.
When after the operation accessing webpage or website monitoring user, described record information generating module 402 according to
The access webpage at family or the operation of website, generate corresponding record information, and described record information includes the webpage that user accesses
Or the address of website, the access track of user, i.e. from a webpage or another webpage of website visiting or the mistake of website
Journey.
Described record information sending module 403 is for being sent to server by described record information.
After described record information generating module 402 operates generation record information according to the access of described user, shown note
Described record information is sent to server by record information sending module 403.
The device of the report of user behavioral data being applied to terminal of the embodiment of the present invention, it is achieved that not by third party's work
Tool can efficiently accomplish the purpose reporting and adding up of user access activity, solves browser rs cache problem simultaneously, due to can not
Identify the Chinese incorrect codes problem that causes of cmi code and the problem of cross-domain access.
In another aspect of this invention, also provide for the device of a kind of report of user behavioral data, be applied to server end, as
Shown in Fig. 5, for the composition structural representation of server of the device of report of user behavioral data of the present invention.
Including: cache module 501, processing module 502 and memory module 503；
Described cache module 501 is for described record information cache.
After terminal generates record information according to the operation accessing webpage or website of user, without caching by described
Record information is sent to server, and server receives the described record information that terminal sends continuously.Server receives terminal and sends out
After the record information sent, described record information is cached in cache module.
Described processing module 502 for carrying out staged care to described record information, and is believed by the record after staged care
Breath is stored in described memory module 503.
After processing module receives the record information that cache module sends, described record information carries out classification process can
Selection of land, available storm cybertron program carries out classification process to described record information.
The described memory module 503 record information after storing described staged care.
Record feature and the effect of information according to after classification, described record unpack is stored in different data bases.Will
The record information of write HDFS is loaded into Hive data warehouse, and by less for the data volume through statistical computation, what real-time was high is
The result of Shi Gengxin, is directly stored in mongoDB data base, for business side.
By the said apparatus of the embodiment of the present invention, the record information that can terminal be sent generates number after classification processes
According to table, and data high for the real-time of business side's needs being supplied to business side, business can be obtained intuitively by this kind of data
Take the information of needs.Meanwhile, can also after treatment can also by transferring record information from Hive data warehouse in business side
Obtain the information needed.The above embodiment of the present invention completes reporting and adding up for user behavior, according to reporting and uniting
The record information of meter can draw the statistical indicator such as the PV/UV of webpage, page conversion ratio.
As another embodiment of apparatus of the present invention, the described processing module in above-described embodiment specifically for:
According to the needs of data warehouse, data are split into each field, write HDFS, be used for being loaded into Hive data bins
Storehouse, the original table loaded from HDFS can be carried out ETL (extract, change, load) according to the demand of data consumer, finally counting
According to warehouse is formed one or more tables of data.Wherein, write HDFS record information is used for being loaded into Hive data warehouse, will be through
The data volume crossing statistical computation is less, the result of the immediate updating that real-time is high, is directly stored in mongoDB data base, for business
Side uses.Or data volume is less, and real-time is high, through the result of the immediate updating of statistical computation, it is directly stored in
MongoDB data base, for business side.Business can obtain the information of needs intuitively by this kind of data.Meanwhile, business
Side can also can also obtain, by transferring record information from Hive data warehouse, the information needed after treatment.The present invention
Above-described embodiment complete reporting and adding up for user behavior, the record information according to reporting and add up can draw net
The statistical indicators such as the PV/UV of page, page conversion ratio.
In present system, the record information of indication includes user's click behavior, number of clicks and click on webpage
Track.
As an embodiment of apparatus of the present invention, optional kafka cluster is as cache module.Described kafka cluster is
Distributed, redundancy backup, the log services of persistent storage increased income, for storing described record information to interim.Profit
By the high-performance of kafka, cache real time data, re-use real-time streaming Computational frame storm to the number pulling in kafka
According to, carry out real-time statistical computation, the quasi real time statistical result before current 1 minute can be obtained, it is to avoid the long period
Postpone.
It should be noted that the statement of all uses " first " and " second " is for distinguishing two in the embodiment of the present invention
The entity of individual same names non-equal or the parameter of non-equal, it is seen that " first " " second ", only for the convenience of statement, should not
Being interpreted as the restriction to the embodiment of the present invention, this is illustrated by subsequent embodiment the most one by one.
Those of ordinary skill in the field are it is understood that the discussion of any of the above embodiment is exemplary only, not
It is intended to imply that the scope of the present disclosure (including claim) is limited to these examples；Under the thinking of the present invention, above example
Or can also be combined between the technical characteristic in different embodiments, step can realize with random order, and exists such as
Other change of the many of the different aspect of the upper described present invention, in order to concisely they do not provide in details.
It addition, for simplifying explanation and discussing, and in order to obscure the invention, can in the accompanying drawing provided
To illustrate or can not illustrate and integrated circuit (IC) chip and the known power supply/grounding connection of other parts.Furthermore, it is possible to
System is shown in block diagram form, in order to avoid obscuring the invention, and this have also contemplated that following facts, i.e. about this
The details of the embodiment of a little block diagram systems be the platform that depends highly on and will implement the present invention (that is, these details should
In the range of being completely in the understanding of those skilled in the art).Elaborating that detail (such as, circuit) is to describe the present invention's
In the case of exemplary embodiment, it will be apparent to those skilled in the art that can there is no these details
In the case of or these details change in the case of implement the present invention.Therefore, these descriptions are considered as explanation
Property rather than restrictive.
Although invention has been described to have been incorporated with the specific embodiment of the present invention, but according to retouching above
Stating, a lot of replacements, amendment and the modification of these embodiments will be apparent from for those of ordinary skills.Example
As, other memory architecture (such as, dynamic ram (DRAM)) can use discussed embodiment.
Embodiments of the invention be intended to fall into all such replacement within the broad range of claims,
Amendment and modification.Therefore, all within the spirit and principles in the present invention, any omission of being made, amendment, equivalent, improvement
Deng, should be included within the scope of the present invention.
Claims (12)
1. the method for a report of user behavioral data, it is characterised in that including:
Monitor and receive the access operation of user in real time；
Access operation according to described user generates record information, and described record information is sent to server.
The method of report of user behavioral data the most according to claim 1, it is characterised in that described real-time monitoring also receives
The step accessing operation of user includes: being pre-configured with JS-SDK program bag, described JS-SDK program bag is monitored in real time and receives
The click of described user accesses operation.
The method of report of user behavioral data the most according to claim 1, it is characterised in that
Response user jumps to the operation in the second territory from the first territory of current accessed, monitors described second territory and described first territory is
No belong to same user account；
If belonging to same user account, the cookie information in described first territory is sent to described second territory.
The method of report of user behavioral data the most according to claim 1, it is characterised in that described according to described user
Access operation generate after record information, also include:
Judge whether website that user accesses or webpage are overseas website or webpage；
If the website that user accesses or webpage are overseas websites, then described record information are first sent to overseas edition backstage and receive clothes
Business device, so that described overseas edition backstage receives server and described record information is sent to version backstage, continent reception server；
If the website that user accesses or webpage are not overseas website or webpage, then directly described record information is sent to continent version
Backstage receives server.
5. the method for a report of user behavioral data, it is characterised in that including:
After server receives the record information that terminal sends, described record information is cached；
Described record information is carried out classification process；
Record information after processing is stored in data base.
The method of report of user behavioral data the most according to claim 5, it is characterised in that described to described record information
Carrying out classification process, the record information after processing is stored in the step of data base and includes:
Described record information is split into each field, writes HDFS, and be loaded into Hive data warehouse；
And/or,
Described record information is carried out statistical computation to obtain the data result of real-time update, described data result is stored in
MongoDB data base.
7. a device for report of user behavioral data, for terminal, it is characterised in that including: access operation monitoring and receive
Module, record information generating module and record information sending module；
Described access operation monitoring and receiver module are used for monitoring in real time and receiving the access of user and operate；
Described record information generating module operates for the access according to described user and generates record information；
Described record information sending module is for being sent to server by described record information.
The device of report of user behavioral data the most according to claim 7, it is characterised in that described access operation monitoring and
Receiver module is additionally operable to:
Being pre-configured with JS-SDK program bag, described JS-SDK program bag is monitored and is received the click of described user in real time and accesses behaviour
Make.
The device of report of user behavioral data the most according to claim 7, it is characterised in that described access operation monitoring and
Receiver module is additionally operable to:
Response user jumps to the operation in the second territory from the first territory of current accessed, monitors described second territory and described first territory is
No belong to same user account；
If belonging to same user account, the cookie information in described first territory is sent to described second territory.
The device of report of user behavioral data the most according to claim 7, it is characterised in that described record information generates
Module is additionally operable to:
After the access according to described user operates and generates record information, it is judged that whether website or webpage that user accesses are sea
Outer website or webpage；
If the website that user accesses or webpage are overseas websites, then described record information are first sent to overseas edition backstage and receive clothes
Business device, so that described overseas edition backstage receives server and described record information is sent to version backstage, continent reception server；
If the website that user accesses or webpage are not overseas website or webpage, then directly described record information is sent to continent version
Backstage receives server.
The device of 11. 1 kinds of report of user behavioral datas, it is characterised in that including: cache module, processing module and storage mould
Block；
Described cache module is after server receives the record information that terminal sends, to described record information cache；
Described processing module for carrying out staged care to described record information, and the record information after staged care is stored in institute
State memory module；
Described memory module record information after storing described staged care.
The device of 12. report of user behavioral datas according to claim 11, it is characterised in that described processing module is concrete
For:
Described record information is split into each field, writes HDFS, and be loaded into Hive data warehouse；
And/or,
Described record information is carried out statistical computation to obtain the data result of real-time update, described data result is stored in
MongoDB data base.
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| CN201610543566.8A CN106209512A (en) | 2016-07-11 | 2016-07-11 | A kind of method and device of report of user behavioral data |
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| CN201610543566.8A CN106209512A (en) | 2016-07-11 | 2016-07-11 | A kind of method and device of report of user behavioral data |
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| CN108574605A (en) * | 2017-03-07 | 2018-09-25 | 中国移动通信有限公司研究院 | A kind of acquisition method and device of user behavior data |
| CN108737483A (en) * | 2017-04-24 | 2018-11-02 | 百度在线网络技术（北京）有限公司 | A kind of data communication rate real-time computing technique and device based on streaming computing |
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| CN109145194A (en) * | 2017-06-27 | 2019-01-04 | 北京国双科技有限公司 | The acquisition method and device of user behavior data |
| CN109684592A (en) * | 2019-01-28 | 2019-04-26 | 北京神奇华创信息技术有限公司 | A kind of data statistical analysis method and its system of website |
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