CN108197979A - A kind of user information obtains and determines method and apparatus - Google Patents
A kind of user information obtains and determines method and apparatus Download PDFInfo
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- CN108197979A CN108197979A CN201711425027.5A CN201711425027A CN108197979A CN 108197979 A CN108197979 A CN 108197979A CN 201711425027 A CN201711425027 A CN 201711425027A CN 108197979 A CN108197979 A CN 108197979A
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- user
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0263—Targeted advertisements based upon Internet or website rating
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/01—Protocols
- H04L67/02—Protocols based on web technology, e.g. hypertext transfer protocol [HTTP]
Abstract
Method and apparatus is obtained and determined the invention discloses a kind of user information, and wherein user information obtains and determines method, includes the following steps：It monitors whether to receive the confirmation message that user terminal is sent；When receiving confirmation message, caller information is sent to server；It monitors whether to receive the caller information that server is sent；When receiving caller information, the access record with caller information is inquired in the user terminal access record of storage；Access record according to inquiring generates the link for contacting user；The link for contacting user is sent to server；Receive the link for being used to contact user that server is fed back according to caller information.It by implementing business network station owner of the present invention does not need to that a large amount of energy and cost is spent to build oneself telemarketing system, so that it may business network station owner to be helped to accurately acquire the contact method of intention client.
Description
Technical field
The present invention relates to Data Minings, and in particular to a kind of user information obtains and determine method and apparatus.
Background technology
Business website important role is exactly to convey content to client, and the website browsing behavior of client is eventually converted into purchase
Behavior is bought, so as to generate commercial value.By taking the website of certain educational training brand as an example, the main visitor for having demand and website in website
It is directly contacted, understands the demand of client, and further push the sale of one's products to intention client.
Static, illustrative a product web page is built for the master of website, is to be relatively easy to, however, one
What static, display type webpage played is only propaganda function, for collecting the further of customer demand, foundation and client
System is far from being enough, can only passively wait for trade connection oneself.At present, it markets for Internet Protocol telephone, there are mainly two types of skills
Art:
It after 1. the viewer of website directly leaves telephone number, after the main payment in website gets number, markets.This
Technology actively leaves number dependent on the viewer of website, this will omit certain intention degree but (for secret protection or
Do not want to take the trouble) it is unwilling to leave the user of number.
2. record is directly accessed by operator's DPI databases crawl:This technology can get all visitors, still
The acquisition of screening is not added with, the intention degree for confirming user is interacted not over webpage behavior, (for example, by confirming that user clicks " I
It is interested " button distinguishes the height of the intention degree of user) cause the intention degree of call-on back by phone and the levels of precision not high.
Invention content
Therefore, the present invention is poor for the user information convenience for solving the problems, such as business website acquisition degree of having intention, so as to
A kind of user information is provided and obtains and determine method and apparatus.
The present invention provides a kind of user information acquiring method, includes the following steps：It monitors whether to receive user terminal hair
The confirmation message sent；When receiving the confirmation message, caller information is sent to server；Receive the server according to
The link for being used to contact user of the caller information feedback.
Further, the caller information includes：Obtain caller title, caller ID, random number and current
Temporal information；Message pattern letter is generated according to the caller title, caller ID, random number and current time information
Breath.
Further, the confirmation message for monitoring whether to receive user terminal transmission, including：It is visited in user terminal
Generation inquiry interface in the link asked；Whether the confirmation button monitored in the inquiry interface is user-operably.
The present invention also provides a kind of user informations to determine method, includes the following steps：It monitors whether to receive server hair
The caller information sent；When receiving the caller information, being inquired in the user terminal access record of storage has
The access record of the caller information；Access record according to inquiring generates the link for contacting user；The service
Device sends the link for being used to contact user.
Further, the caller information be the server according to the caller title, caller ID, with
Machine number and current time information generation message pattern information.
Further, it is described to inquire the access with the caller information in the user terminal access record of storage
Record, including：
The message pattern information is acquired using DPI collecting devices and is stored in HDFS warehouses；
It will be inquired from the DPI messages of storage with the message pattern information characteristics using Map Reduce programs
DPI messages.
Further, the access record that the basis inquires generates the link for contacting user, including：There to be institute
The DPI messages for stating message pattern information characteristics submit to self-modeling telemarketing service module；It is sought by the self-modeling phone
Pin service module obtains the link for contacting user.
Correspondingly also a kind of server apparatus of the present invention, including：At least one processor；And at least one place
Manage the memory of device communication connection；Wherein, the memory is stored with the instruction that can be performed by least one processor, institute
It states instruction to be performed by least one processor, so that at least one processor performs above-mentioned user information acquisition side
Method.
Correspondingly also a kind of server of the present invention, including：At least one processor；And at least one processor
The memory of communication connection；Wherein, the memory is stored with the instruction that can be performed by least one processor, the finger
It enables and being performed by least one processor, so that at least one processor, which performs above-mentioned user information, determines method.
Technical solution of the present invention has the following advantages that：
1. a kind of user information acquiring method provided by the invention, user does not need to actively leave when browsing business website
Phone, as long as after business business website receives the confirmation operation of user, it is possible to obtain the contact method of user, be carried out to user
Telemarketing.
2. a kind of user information provided by the invention determines method, do not need to business network station owner oneself and spend a large amount of energy
Telemarketing system is built with cost, but has used the DPI log collections service of telecom operators and user tag self-modeling
Telemarketing service filters out Customer Acquisition its contact method having intention with reference to data mining technology, is supplied to demand
Business network station owner.
Description of the drawings
It, below will be to specific in order to illustrate more clearly of the specific embodiment of the invention or technical solution of the prior art
Embodiment or attached drawing needed to be used in the description of the prior art are briefly described, it should be apparent that, in being described below
Attached drawing is some embodiments of the present invention, for those of ordinary skill in the art, before not making the creative labor
It puts, can also be obtained according to these attached drawings other attached drawings.
Fig. 1 is the specific example usage scenario figure that user information obtained and determined method in the embodiment of the present invention 1；
Fig. 2 is the flow chart of the specific example that user information obtained and determined method in the embodiment of the present invention 1；
Fig. 3 is the flow chart that user information obtained and determined mono- specific example of method and step S1 in the embodiment of the present invention 1；
Fig. 4 is the flow chart of one specific example of the Show Button in the embodiment of the present invention 1；
Fig. 5 is the flow chart that user information obtained and determined mono- specific example of method and step S4 in the embodiment of the present invention 1；
Fig. 6 is the flow chart that user information obtained and determined mono- specific example of method and step S5 in the embodiment of the present invention 1；
Fig. 7 is the flow chart of one specific example of user information acquiring method in the embodiment of the present invention 2；
Fig. 8 is the flow chart that user information determines one specific example of method in the embodiment of the present invention 3；
Fig. 9 is the functional block diagram of server apparatus in the embodiment of the present invention 2 and embodiment 3.
Specific embodiment
Technical scheme of the present invention is clearly and completely described below in conjunction with attached drawing, it is clear that described implementation
Example is part of the embodiment of the present invention, instead of all the embodiments.Based on the embodiments of the present invention, ordinary skill
Personnel's all other embodiments obtained without making creative work, shall fall within the protection scope of the present invention.
In the description of the present invention, it should be noted that unless otherwise clearly defined and limited, term " installation ", " phase
Even ", " connection " should be interpreted broadly, for example, it may be being fixedly connected or being detachably connected or be integrally connected；It can
To be mechanical connection or be electrically connected；It can be directly connected, can also be indirectly connected by intermediary, it can be with
It is the connection inside two elements, can is wireless connection or wired connection.For those of ordinary skill in the art
For, the concrete meaning of above-mentioned term in the present invention can be understood with concrete condition.
As long as in addition, technical characteristic involved in invention described below different embodiments non-structure each other
It can be combined with each other into conflict.
Embodiment 1
It is obtained the present embodiment provides a kind of user information and determines method, can be applied to the marketing industry based on data mining
Business, this method can realize that the system includes first server 1, user terminal 2, second service by system as shown in Figure 1
It can be telecom operators that 3 three parts of device, wherein first server 1, which can be the server of certain business website, second server,
Server, user terminal 2 be the terminal that can access business website, such as smart mobile phone, tablet computer, personal computer etc..
As shown in Fig. 2, this method includes the following steps：
Step S1：First server 1 monitors whether to receive the confirmation message of the transmission of user terminal 2.In a preferred embodiment
In, step S1 as shown in figure 3, including：
Step S11：Generation inquiry interface during the first server 1 accessed in user terminal links.
Step S12：Whether the confirmation button monitored in the inquiry interface is operated by user terminal 2.
Step S2：First server 1 sends caller information when receiving confirmation message, to second server 3；This hair
Caller information is business website information in bright embodiment.Caller information includes：Obtain caller title, caller identification
Number, random number and current time information, generated according to caller title, caller ID, random number and current time information
Message pattern information.Caller information, that is, business website information can include registration ID, domain name, network address etc. in other embodiments
Other can identify the label of the business website.
In the embodiment of the present invention, first server 1 is that by registering marketing management system, (third party puts down business network station owner
Platform) one section of code is obtained, when accessing website on mobile phone, this section of code adds website caller on the mobile phone browser of user
It carries, one network address with uniqueness URL (Uniform Resource Locator, uniform resource locator) feature of request, together
When by registering the system generate web_id, and DPI_PATTERN.Web_id is used as distinguishing different website masters, DPI_
PATTERN (Chinese names:Message pattern) for web_id to be recognized accurately from DPI messages, DPI_PATTERN is by following algorithm
Generation:
DPI_PATTERN=md5 (username+web_id+random ()+time ())
User name when wherein username is the main registration this system in website, web_id are the marketing management systems for business
A string (6~10 bit lengths) number that website master distributes automatically, the string number that random () is randomly generated, time ()
It is current system time, after these numerical value are converted into character string, unique 32 characters is generated as message by the use of md5 algorithms
Pattern is stored in website main information database.Then as shown in figure 4, business network station owner can click on system administration website " obtains
Take iframe codes " button, and the iframe codes of generation are embedded into the arbitrary of the web page code for oneself wanting to obtain client
Position.Iframe codes are shown in the following example:
<Iframe height=" 100 " width=" 100 "
Src=" https://crm.example.com/call/1578062/719876251"
Frameborder=" 0 " allowfullscreen></iframe>
Then, on the webpage of business website oneself, an ifame bubble floating window will occur, when the access of the business website
When person logs in from mobile phone mobile terminal, this floating window will be unfolded, shows " I am interested " and " please contact me " button.Show which is pressed
The external appearance characteristics such as button, the color of floating window and size can be customized by website master on system administration website, and floating window is in website master
Position in oneself website can directly be changed the realization of iframe codes by website master.When the visitor of website clicks the corresponding button
When, a URL request that attached DPI_PATTERN will send out.
Step S3：It monitors whether to receive the caller information that server is sent.
Step S4：When receiving caller information, inquired in the user terminal access record of storage with calling
The access record of square information.Step S4 in a preferred embodiment, as shown in figure 5, including：
Step S41：The message pattern information is acquired using DPI collecting devices and is stored in HDFS warehouses；
Step S42：To be inquired from the DPI messages of storage using Map Reduce programs has the message pattern information
The DPI messages of feature.
Step S5：Access record according to inquiring generates the link for contacting user；It walks in a preferred embodiment
Rapid S5 as shown in fig. 6, including：
Step S51：DPI messages with the message pattern information characteristics are submitted into self-modeling telemarketing service mould
Block；
Step S52：The link for contacting user is obtained by self-modeling telemarketing service module.
As shown in figure 4, by the electricity after second server, that is, telecom operators monitor the URL request of DPI_PATTERN
DPI (Deep Packet Inspection) collecting device of letter operator is collected and is stored in (Hadoop points of operator HDFS
Cloth file system) warehouse.Then mass data is screened by Hadoop Map Reduce technologies, from the main letter in website
Searching out these in tens billion of records of breath database has the result of uniqueness URL features.And by its corresponding crowd ID
It is sent in the user tag self-modeling telemarketing service of telecom operators.
Step S6：The link for contacting user is sent to server.
Step S7：Receive the link for being used to contact user that server is fed back according to caller information.
Marketing management system (third-party platform) calls the self-modeling telemarketing of operator to take according to crowd ID interested
The interface of business gets the outgoing call interface (i.e. interested crowd ID corresponding virtual sequence number) of the telemarketing of user, for net
Station owner consults and uses.How many daily people can see and accessed the website of oneself by business network station owner, wherein how many people again
" I am interested " and " me please be contact " button is clicked, and these are clicked with the people of button, carries out telemarketing.Website master with
After " dialing " button can be clicked on outgoing call website, to interested user be unfolded market.
Embodiment 2
The embodiment of the present invention provides a kind of user information acquiring method, this method can by caller server (i.e. it
First server in preceding embodiment) it performs, as shown in fig. 7, comprises following steps：
Step S1：It monitors whether to receive the confirmation message that user terminal is sent；Step S1 is such as in a preferred embodiment
Shown in Fig. 3, including：
Step S11：Generation inquiry interface in the link accessed in user terminal.
Step S12：Whether the confirmation button monitored in the inquiry interface is user-operably.
Step S2：When receiving confirmation message, caller information is sent to server；Caller information includes：It obtains
Caller title, caller ID, random number and current time information；According to caller title, caller ID, random
Number and current time information generate message pattern information.
Step S3：Receive the link for being used to contact user that server is fed back according to caller information.
Certain English education industry customer has the brand website of oneself in the present embodiment, but does not have telemarketing means, only
After thering is passive waiting intention client to see 400 phones left on webpage, actively dial 400 phones and get in touch.The English is taught
It educates after brand website has registered data mining marketing system, web_id is generated on the managing web of this system, it then, will
The iframe codes got are placed on the homepage of oneself website.
Then, certain mobile phone user A for wanting to carry out Expert English language training by qualified teachers has accessed the website of the English education training from mobile phone terminal,
Click the inquiry ACK button of " I am interested " in webpage and " me please be contact ".System is that click action is generated and carried
The message of DPI_PATTERN, data processing server will click on " I am interested " and " please contact me " according to message content
The information of the mobile phone user of button feeds back to English education brand website backstage, for contacting intention client.
The present embodiment also provides a kind of server apparatus, including：At least one processor；And at least one processor
The memory of communication connection；Wherein, the memory is stored with the instruction that can be performed by least one processor, instructs by least
One processor performs, so that at least one processor performs above-mentioned user information acquiring method.
As shown in figure 9, the server apparatus can include processor 220 and memory 210, wherein processor 220 and deposit
Reservoir 210 can be connected by bus or other modes, in Fig. 9 for being connected by bus 200.
Processor 220 can be central processing unit (Central Processing Unit, CPU).Processor 220 may be used also
Think other general processors, digital signal processor (Digital Signal Processor, DSP), application-specific integrated circuit
(Application Specific Integrated Circuit, ASIC), field programmable gate array (Field-
Programmable Gate Array, FPGA) either other programmable logic device, discrete gate or transistor logic,
The combination of the chips such as discrete hardware components or above-mentioned all kinds of chips.
Memory 220 is used as a kind of non-transient computer readable storage medium storing program for executing, available for storing non-transient software program, non-
Transient computer executable program and module, as the display device for mounting on vehicle button screen method in the embodiment of the present invention is corresponding
Program instruction/module.Processor 220 is by running non-transient software program, instruction and the mould of storage in memory 210
Block so as to perform the various function application of processor and data processing, that is, realizes the user information in above method embodiment
Acquisition methods.
Memory 210 can include storing program area and storage data field, wherein, storing program area can store operation system
System, the required application program of at least one function；Storage data field can store data that processor 220 is created etc..In addition,
Memory 210 can include high-speed random access memory, can also include non-transient memory, and a for example, at least disk is deposited
Memory device, flush memory device or other non-transient solid-state memories.In some embodiments, memory 210 is optional including opposite
In the remotely located memory of processor 51, these remote memories can pass through network connection to processor 220.Above-mentioned network
Example include but not limited to internet, intranet, LAN, mobile radio communication and combinations thereof.
One or more of modules are stored in the memory 210, when being performed by the processor 220, are held
User information acquiring method in capable embodiment as shown in Figs. 1-3.
Above-mentioned server detail can correspond to refering to corresponding associated description in Fig. 3 and embodiment shown in Fig. 7 and
Effect is understood that details are not described herein again.
It is that can lead to it will be understood by those skilled in the art that realizing all or part of flow in above-described embodiment method
It crosses computer program and is completed to instruct relevant hardware, the program can be stored in a computer read/write memory medium
In, the program is when being executed, it may include such as the flow of the embodiment of above-mentioned each method.Wherein, the storage medium can be magnetic disc,
CD, read-only memory (Read-Only Memory, ROM), random access memory (Random Access
Memory, RAM), flash memory (Flash Memory), hard disk (Hard Disk Drive, abbreviation：) or solid state disk HDD
(Solid-State Drive, SSD) etc.；The storage medium can also include the combination of the memory of mentioned kind.
Embodiment 3
The embodiment of the present invention provides a kind of user information and determines method, and this method can be by the server of telecom operators
(second server before i.e. in embodiment) performs, as shown in figure 8, including the following steps：
Step S1：It monitors whether to receive the caller information that server is sent；Caller information is clothes in the present embodiment
Device be engaged according to caller title, caller ID, random number and current time information generation message pattern information.
Step S2：When receiving caller information, inquired in the user terminal access record of storage with calling
The access record of square information；In a preferred embodiment, step 20 as shown in figure 5, including：
Step 41：Message pattern information is acquired using DPI collecting devices and is stored in HDFS warehouses；
Step 42：To be inquired from the DPI messages of storage using Map Reduce programs has message pattern information characteristics
DPI messages.
Step S3：Access record according to inquiring generates the link for contacting user；In a preferred embodiment, it walks
Rapid S3 as shown in fig. 6, including：
Step S51：DPI messages with message pattern information characteristics are submitted into self-modeling telemarketing service module.
Step S52：The link for contacting user is obtained by self-modeling telemarketing service module.
Step S4：The link for contacting user is sent to server.
Telecom operators monitor the message pattern letter sent containing the English education brand website in the embodiment of the present invention
It is recorded in HDFS after breath.Map Reduce programs excavate this brand website information from the mass data of telecom operators,
The self-modeling telemarketing service interface of operator's offer is then called based on data digging system managing web, by outgoing call interface
It is presented in face of English education industry customer, which how many daily people is can see and accessed the website of oneself, wherein
How many people clicks in webpage " I am interested " and " please contact me " button again, and operator is called according to crowd ID interested
The interface of self-modeling telemarketing service, getting the outgoing call interface of the telemarketing of user, (crowd ID i.e. interested is corresponding
Virtual sequence number), for the main access in website and use..
The present embodiment also provides a kind of server apparatus, including：At least one processor；And at least one processor
The memory of communication connection；Wherein memory is stored with the instruction that can be performed by least one processor, instructs at least one
Processor performs, so that at least one processor performs above-mentioned user information and determines method.The server apparatus as shown in figure 9,
Similar to the server device topology in embodiment 2 and respective function, detail can be corresponded to refering to Fig. 5, Fig. 6 and Fig. 8
Shown corresponding associated description and effect are understood that details are not described herein again.
Obviously, the above embodiments are merely examples for clarifying the description, and is not intended to limit the embodiments.It is right
For those of ordinary skill in the art, can also make on the basis of the above description it is other it is various forms of variation or
It changes.There is no necessity and possibility to exhaust all the enbodiments.And the obvious variation thus extended out or
Among changing still in the protection domain of the invention.
Claims (9)
1. a kind of user information acquiring method, which is characterized in that include the following steps：
It monitors whether to receive the confirmation message that user terminal is sent；
When receiving the confirmation message, caller information is sent to server；
Receive the link for being used to contact user that the server is fed back according to the caller information.
2. user information acquiring method according to claim 1, which is characterized in that the caller information includes：
Obtain caller title, caller ID, random number and current time information；
Message pattern information is generated according to the caller title, caller ID, random number and current time information.
3. user information acquiring method according to claim 1, which is characterized in that described to monitor whether to receive user's end
The confirmation message sent is held, including：
Generation inquiry interface in the link accessed in user terminal；
Whether the confirmation button monitored in the inquiry interface is user-operably.
4. a kind of user information determines method, which is characterized in that includes the following steps：
It monitors whether to receive the caller information that server is sent；
When receiving the caller information, inquire in the user terminal access record of storage and believe with the caller
The access record of breath；
Access record according to inquiring generates the link for contacting user；
The link for being used to contact user is sent to the server.
5. user information according to claim 4 determines method, which is characterized in that the caller information is the service
Device generates message pattern information according to the caller title, caller ID, random number and current time information.
6. user information according to claim 5 determines method, which is characterized in that the user terminal access in storage
The access record with the caller information is inquired in record, including：
The message pattern information is acquired using DPI collecting devices and is stored in HDFS warehouses；
The DPI that inquiry has the message pattern information characteristics from the DPI messages of storage is reported using Map Reduce programs
Text.
7. user information according to claim 4 determines method, which is characterized in that the access record that the basis inquires
The link for contacting user is generated, including：
DPI messages with the message pattern information characteristics are submitted into self-modeling telemarketing service module；
The link for contacting user is obtained by the self-modeling telemarketing service module.
8. a kind of server apparatus, which is characterized in that including：At least one processor；And at least one processor
The memory of communication connection；Wherein, the memory is stored with the instruction that can be performed by least one processor, the finger
It enables and being performed by least one processor, so that user's letter described at least one processor perform claim requirement 1-3
Cease acquisition methods.
9. a kind of server apparatus, which is characterized in that including：At least one processor；And at least one processor
The memory of communication connection；Wherein, the memory is stored with the instruction that can be performed by least one processor, the finger
It enables and being performed by least one processor, so that user's letter described at least one processor perform claim requirement 4-7
Breath determines method.
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| CN201711425027.5A CN108197979A (en) | 2017-12-25 | 2017-12-25 | A kind of user information obtains and determines method and apparatus |
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| CN201711425027.5A CN108197979A (en) | 2017-12-25 | 2017-12-25 | A kind of user information obtains and determines method and apparatus |
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| CN110830662A (en) * | 2018-08-08 | 2020-02-21 | 北京京东尚科信息技术有限公司 | Outbound call data generation method and device |
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| CN106682931A (en) * | 2015-11-11 | 2017-05-17 | 北京国双科技有限公司 | Marketing information display method and device |
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