WO2021031688A1

WO2021031688A1 - Service parameter acquisition method and apparatus, computer device and storage medium

Info

Publication number: WO2021031688A1
Application number: PCT/CN2020/097831
Authority: WO
Inventors: 许夏骏; 韩耀; 陶莉; 胡孟亮; 张太祥
Original assignee: 苏宁云计算有限公司
Priority date: 2019-08-22
Filing date: 2020-06-24
Publication date: 2021-02-25
Also published as: CA3152018A1; CN110688598A; CN110688598B

Abstract

A service parameter acquisition method and apparatus, a computer device and a storage medium. Said method comprises: acquiring a jump link of a page element (S202); acquiring, according to the jump link, a target link matching rule matching the jump link (S204); and according to a parameter parsing rule corresponding to the target link matching rule, parsing, from the jump link, service parameters of the page element (S206). By means of said method, the service parameters of a page element can be acquired without tracking an event or by tracking fewer events, and there is no need to know service parameters of a service logic of a peripheral system.

Description

Business parameter collection method, device, computer equipment and storage medium

Technical field

This application relates to the field of network technology, and in particular to a method, device, computer equipment and storage medium for collecting business parameters.

Background technique

With the development of network technology, there are more and more business scenarios that collect user operation behaviors on application pages or browser pages to clarify user needs. For example, product analysis and product optimization can be performed based on the statistical analysis results of collected user operation behavior data, so as to provide users with better data services.

The traditional way of collecting user operation behavior data is mainly to manually bury points. Because there are a large number of elements that can be exposed and clicked on the page, the manual method of burying points has a huge workload and requires continuous burying of new page elements.

In addition, the traditional collection of user operation behavior data without burying points, but only limited to the collection of the position parameters of the elements that are exposed or clicked on the page, and the business parameters corresponding to the elements are not available in actual data analysis and data applications. Indispensable, many scenarios such as optimization of personalized recommendation effects, optimization of advertising effects, and analysis of order conversion effects generated by page guidance, all rely on the collection of page element business parameters. If you need to collect the business parameters of exposed elements or clicked elements, use manual burying methods, that is, front-end or client-side developers embed the page elements that need to collect exposure logs or click logs in advance. When the page elements are exposed or When clicked, the business parameters that need statistics are obtained from various peripheral interfaces. In this way, the elements displayed on the page may come from various peripheral systems, such as personalized recommendation systems, CMS (Content Management System, content management system) systems, and advertising delivery systems. Page developers are performing different page elements. When burying points, parameters need to be obtained from different peripheral systems, and the business logic is not uniform, which is extremely error-prone.

Summary of the invention

Based on this, it is necessary to address the above technical problems and provide a business parameter collection method, device, computer equipment, and storage medium that can eliminate or less bury points, and do not need to know the business logic of the peripheral system.

A method for collecting business parameters, the method includes:

Get the jump link of the page element;

Obtain the target link matching rule that matches the jump link according to the jump link;

According to the parameter parsing rules corresponding to the target link matching rules, the business parameters of the page elements are parsed from the jump links.

In one embodiment, the above-mentioned obtaining target link matching rules matching the jump link according to the jump link includes: filtering out the target link matching rules that match the jump link from a set of link matching rules stored locally according to the jump link rule.

In one embodiment, the above-mentioned obtaining the target link matching rule matching the jump link according to the jump link includes: requesting the server according to the jump link to obtain the target link matching rule matching the jump link, and receiving the target returned by the server Link matching rules.

In one embodiment, the above-mentioned obtaining the jump link of the page element includes: obtaining the jump link of the page element when the page element is monitored to be exposed or when the page element is clicked.

In one embodiment, the above method further includes: obtaining a link matching rule set from the server, and a parameter parsing rule corresponding to each link matching rule in the link matching rule set; storing the obtained link matching rule set and each parameter parsing rule .

In one embodiment, when the collection plug-in is loaded, or when the software development kit is initialized, the link matching rule set and the parameter parsing rule corresponding to each link matching rule are obtained from the server.

In an embodiment, the above method further includes: binding the business parameter to the element data of the page element, and then adding it to the target log of the page element.

In one embodiment, the aforementioned target log includes an exposure log or a click log.

In one embodiment, the above method further includes: in the link matching rule set, when there is no link matching rule matching the jump link, generating prompt information; and sending the prompt information to the server or the target terminal.

In one embodiment, the above-mentioned prompt information records the jump link or the associated information of the jump link.

In one embodiment, the above method is applied to a terminal on which a network application is installed. The network application includes a web application, a client application or/and an applet application, and the page element is a web application, a client application or an applet application Elements in.

In one embodiment, the aforementioned target link matching rule is a regular expression, and when the jump link meets the filtering rule of the regular expression, it is determined that the regular expression matches the jump link.

A business parameter collection device, the device includes:

Link acquisition module to acquire the jump link of page elements;

The rule matching module is used to obtain the target link matching rule that matches the jump link according to the jump link;

The parameter collection module is used to parse the business parameters of the page elements from the jump link according to the parameter analysis rule corresponding to the target link matching rule.

A computer device includes a memory, a processor, and a computer program stored on the memory and running on the processor. The processor implements the following steps when the processor executes the computer program:

Get the jump link of the page element;

A computer-readable storage medium on which a computer program is stored. When the computer program is executed by a processor, the following steps are implemented:

Get the jump link of the page element;

The foregoing business parameter collection method, device, computer equipment and storage medium are to obtain the jump link of the page element, obtain the target link matching rule matching the jump link according to the jump link, and analyze the parameter corresponding to the target link matching rule according to the target link matching rule. The business parameters of the page elements are parsed from the jump links. The solution of the embodiment of the present application can realize the acquisition of the business parameters of the page elements without burying points or less burying points, and without knowing the business parameters of the business logic of the peripheral system.

Description of the drawings

Fig. 1 is an application environment diagram of a service parameter collection method in an embodiment;

FIG. 2 is a schematic flowchart of a method for collecting service parameters in an embodiment;

FIG. 3 is a schematic flowchart of a method for collecting service parameters in another embodiment;

4 is a schematic flowchart of a method for collecting service parameters in another embodiment;

Figure 5 is a structural block diagram of a service parameter collection device in an embodiment;

Fig. 6 is an internal structure diagram of a computer device in an embodiment.

detailed description

In order to make the purpose, technical solutions, and advantages of this application clearer, the following further describes this application in detail with reference to the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain the application, and not used to limit the application.

It can be understood that the term "or/and" used in this application describes the association relationship of associated objects, and means that there can be three relationships, for example, A or/and B can mean that A alone exists, and both A and B exist. There are three cases of B alone. The character "/" generally indicates that the associated objects are in an "or" relationship.

The data object identification generation method provided in this application can be applied to the application environment shown in Figure 1-1. The application environment includes a terminal 102, a network 104, and a server 106, and the terminal 102 and the server 106 can be connected through the network 104 for communication. The network system composed of the terminal 102, the network 104, and the server 106 may be based on the Internet, or a local area network, or a combined network of the Internet and a local area network, which will not be repeated here.

The terminal 102 can be a mobile phone 1022, a notebook computer 1024, a desktop computer 1026, etc.; in fact, the user can obviously also use electronic devices such as the following types: tablet computers, laptop computers, and PDAs (Personal Digital). Assistants), wearable devices (such as smart glasses, smart watches, etc.), this application does not limit this.

A network application is installed at the operating system level of the terminal 102, and the network application may be a web application, a client application, or an applet application. A web application can be a web browser; a client application can refer to various APPs (applications), for example, computer applications or mobile applications such as social platform programs, shopping platform programs, or instant messaging programs; applet applications are Refers to applications that can be used without downloading and installing, for example, WeChat applet running in WeChat environment, Baidu applet running in Baidu environment.

The server 106 may be a device that stores code data required for running a network application on the terminal 102. For example, for a web browser, the server 106 can store all the service codes that make up the webpage in the relevant website.

The network 104 is used to implement a network connection between the terminal 102 and the server 106, and may include multiple types of wired or wireless networks. The network 104 may include the Internet, a local area network ("LAN"), a wide area network ("WAN"), an intranet, a mobile phone network, a virtual private network (VPN), a cellular or other mobile communication network, Bluetooth, NFC, or any combination thereof . The data transmission on the network 104 is also based on the corresponding communication protocol. For example, when the web browser receives the corresponding service code of the webpage, it will be based on the HTTP communication protocol, and the service code received by the mobile application may be based on the Websocket communication protocol.

In an embodiment, as shown in FIG. 2, a method for collecting service parameters is provided, and the method is applied to the terminal in FIG. 1 as an example for description, including the following steps:

Step 202: Obtain the jump link of the page element.

Here, page elements generally refer to elements displayed in web application pages, and page elements may include text, pictures, audio, animation, video, and so on.

Here, the jump link generally refers to the URL (Uniform Resource Locator, Uniform Resource Locator) of the target page to which the page element is triggered (for example, exposure or click).

Whether it is web applications, client applications, applet applications, and other network applications, or other types of applications. When the page element is operated by the user, a data access request is generally sent to the server, and the data access request carries the jump link of the page element.

Specifically, the terminal may obtain the jump link of the page element when it monitors the exposure of the page element, or when it monitors that the page element is clicked.

Step 204: Obtain a target link matching rule that matches the jump link according to the jump link;

Here, the target link matching rule is a link matching rule that matches the jump link selected from multiple link matching rules. Link matching rules are generally regular expressions, and regular expressions can effectively match links (or routing addresses) of various web applications, client applications, or applet applications. Regular expression is a kind of logical formula for string manipulation, which is to form a "rule string" with some pre-defined specific characters and the combination of these specific characters. Since the jump link is a string, if the string of the jump link matches the rule string according to the regular expression, it means that the jump link matches the corresponding link matching rule, that is, it conforms to the regular expression filtering logic. According to needs, the link matching rules can also be other specific rules.

Specifically, the terminal can filter out the target link matching rule that matches the jump link from the multiple link matching rules.

Step 206: According to the parameter parsing rule corresponding to the target link matching rule, parse the business parameter of the page element from the jump link.

In the embodiments of this application, it is considered that the jump link often contains information related to the business attributes of the page element. For example, after a product image in a shopping platform is clicked, the jump link contains the product information of the corresponding product. The information is a business parameter.

Specifically, after determining the target link matching rule, the terminal may search for the parameter at the corresponding position according to the parsing rule corresponding to the target link matching rule; assign the found parameter to the corresponding field.

The parsing rules mainly include two kinds, one is for the URL, after pressing / to intercept the parameters of the corresponding position, and assign them to the corresponding field, the other is for the URL? After the key=value format parameter, the parameter value corresponding to the key is analyzed and assigned to the corresponding field. These two parameter parsing rules can effectively cover the links (or routing addresses) of various websites, applications, and applets.

In the above business parameter collection method, the jump link of the page element is obtained, the target link matching rule matching the jump link is obtained according to the jump link, and the page is parsed from the jump link according to the parameter analysis rule corresponding to the target link matching rule The business parameters of the element. By adopting the solution of this embodiment, it is possible to achieve the acquisition of page element business parameters without burying points or less burying points, and without knowing the business parameters of the business logic of the peripheral system.

Among them, for web applications, since the page code already has a jump link in the web development, the jump link of the page element can be obtained from the page code without burying points. For small program applications, the jump links of page elements need to be written into the page code through a small number of embedded points. For client applications, the jump links need to be passed to the collection plug-in or software development kit by parameter passing. Although, for client applications and mini-program applications, a small number of burial points are required to obtain the jump links of page elements, but the number of burial points is much smaller than that of traditional manual burial points to obtain business parameters, which can reduce burial points. Workload.

At the same time, the traditional business parameter collection method is to obtain the parameters from the peripheral system that belong to the business logic of the page itself. In order to collect the business parameters in the click exposure log, the business code and the statistical code are coupled, which is not conducive to the code management of the front end and the client. In the solution of the embodiment of the present application, the collection of service parameters does not need to rely on the peripheral system, which can avoid the coupling of the statistical code and the service code. In addition, the collection of business parameters can be done at the front end/client side, which does not cause resource pressure on the data cleaning layer.

In one embodiment, the above-mentioned obtaining target link matching rules matching the jump link according to the jump link may include the step of filtering out the target matching the jump link from a set of link matching rules stored locally according to the jump link Link matching rules.

Here, the link matching rule set generally stores multiple link matching rules, and the link matching rule set may be configured locally, or may be configured on the server side and obtained from the server side. Generally, the better way is to configure the link matching rule set on the server side, and the terminal obtains the link matching rule set from the server side. In this way, each terminal does not need to configure the link matching rule set separately. For a large number of terminals, the configuration can be significantly reduced. It can increase the general applicability of the program, that is, the business of different companies and different terminal types are applicable. Here, local storage can also refer to cache.

In this embodiment, the target link matching rules are filtered out from the locally stored link matching rule set, and there is no need to request service query every time a page element click event (page element is clicked) or exposure event (page element exposure) is monitored. Target link matching rules can reduce the number of interactions with the server and improve the matching efficiency of link matching rules.

In one embodiment, the above-mentioned obtaining the target link matching rule matching the jump link according to the jump link may include the step of: requesting the server according to the jump link to obtain the target link matching rule matching the jump link, and the receiving server returns The target link matching rules.

Wherein, the server filters out target link matching rules that match the jump link from the link matching rule set according to the jump link. The link matching rule set generally stores multiple link matching rules.

In this embodiment, the terminal does not need to store the link matching rule set locally, which can save data storage space.

The above-mentioned method of obtaining target link matching rules based on jump links can be selected based on various needs such as matching efficiency and storage space.

In one embodiment, the above-mentioned obtaining the jump link of the page element may include: obtaining the jump link of the page element when the page element is monitored for exposure or when the page element is clicked.

Here, page element exposure means that the page element enters the screen and is displayed to the user. Those skilled in the art should understand that when a page element is exposed, the jump link of the page element refers to the link path of the page to which the page element is clicked. When the page element is clicked, the jump link of the page element The forward link also refers to the link path of the page to which the page element is clicked.

In an embodiment, as shown in FIG. 3, a method for collecting service parameters is provided. Taking the method applied to the terminal in FIG. 1 as an example for description, the method includes the following steps:

Step 302: Obtain a link matching rule set and a parameter parsing rule corresponding to each link matching rule in the link matching rule set from the server.

Specifically, the terminal may obtain the link matching rule set and the parameter parsing rule corresponding to each link matching rule from the server when the collection plug-in is loaded, or when the software development kit (Software Development Kit, SDK) is initialized.

Step 304: Store the obtained link matching rule set and each parameter parsing rule;

Specifically, the terminal may write the obtained link matching rule set and each parameter parsing rule into memory or locally for caching the link matching rule set and each parameter parsing rule.

Step 306: Obtain the jump link of the page element;

Step 308: Filter out target link matching rules that match the jump link from the locally stored link matching rule set according to the jump link;

Step 310: According to the parameter parsing rule corresponding to the target link matching rule, the business parameter of the page element is parsed from the jump link.

Regarding step 308 and step 310, reference may be made to the description of step 204 and step 206, which will not be repeated here.

In this embodiment, there is no need to bury points or only a small amount of bury points, and the collection of business parameters can be realized without knowing the business logic of the peripheral system. At the same time, only the server side needs to obtain the link matching rule set, and each terminal does not need to configure the link matching rule set separately, which improves the general applicability of the solution, that is, the business of different companies and different terminal types are applicable. And because it stores the obtained link matching rule set and each parameter parsing rule, and based on the jump link from the locally stored link matching rule set, the target link matching rule that matches the jump link can be filtered out. Reduce the number of interactions and interaction time with the server, and improve the collection efficiency of business parameters.

In an embodiment, the business parameter collection method of the present application may further include the step of binding the business parameter to the element data of the page element and then adding it to the target log of the page element. Generally, the terminal also reports the target log, and the report object is generally a server. The report object corresponding to the target log and the server configured with the link matching rule and the parameter parsing rule can be the same server or different servers.

Here, the target log generally includes an exposure log or a click log. Here, the element data of the page element may be the identification information of the page element, or other data that can distinguish different page elements.

Specifically, the terminal may bind the parsed business parameter with the element data of the corresponding page element, and merge the business parameter into the exposure log of the page element or click the log to complete the report. Generally, business parameters collected by exposure of corresponding page elements are added to the exposure log, and business parameters collected by clicking on corresponding page elements are added to the click log.

In one embodiment, the business parameter collection method of the present application may further include the steps of: in the link matching rule set, when there is no link matching rule that matches the jump link of the page element, generating prompt information; sending the prompt information to Server or target terminal.

Here, the target terminal may be a manager terminal. The prompt information may be generated by filling the jump link or the associated information of the jump link into a preset information template to obtain the prompt information. The information template can be set according to actual needs.

Specifically, the prompt information may be sent to the target terminal, so that the administrator can learn the prompt information in time, or the prompt information may be sent to the server, so that the server can manage and process the prompt information in a unified manner.

Here, the prompt information may record the jump link or the related information of the jump link. The jump link can be obtained through the related information, or the related information includes a partial character string of the jump link. The prompt information is used to remind the manager that a new business scenario has appeared, that is, a new page jump link. For the new page jump link, if there is no matching link matching rule in the link matching rule set, the new page jumps Forward link configuration link matching rules and parameter parsing rules.

In the solution of the embodiment of the present application, when a new business scenario, that is, a new page jump link appears, it is sufficient to update the link matching rule and parameter parsing rule configured in the background, without relying on the front-end release. At the same time, in the link matching rule set, when there is no link matching rule matching the jump link, a prompt message is generated and sent, which can promptly remind the manager to update the configuration.

In one embodiment, a web application is installed on the aforementioned terminal. The web application includes a web application, a client application or/and an applet application, and the page elements are elements in the web application, client application, or applet application.

As mentioned above, for network applications, there is no need to bury the front-end point to realize the collection of business parameters of the exposed elements or clicked elements on the page, avoiding the coupling of statistical codes and business codes; for client applications or applet applications, only need Developers do a very small amount of burying work, and do not need to pay attention to the specific business logic of the peripheral system.

In one embodiment, the above-mentioned target link matching rule is a regular expression, and when the above-mentioned jump link meets the filtering rule of the regular expression, it is determined that the regular expression matches the jump link. Using regular expressions can effectively match the links (or routing addresses) of various web applications, client applications or applet applications.

In one embodiment, as shown in FIG. 4, a method for collecting service parameters is provided. Taking the method applied to the terminal in FIG. 1 as an example for description, the method includes the following steps:

Step 402: Obtain a link matching rule set and a parameter parsing rule corresponding to each link matching rule in the link matching rule set from the server.

Step 404: Store the obtained link matching rule set and each parameter parsing rule;

Step 406: Obtain the jump link of the page element;

For step 402, step 404, and step 406 in this embodiment, reference may be made to the description of step 302, step 304, and step 306, which will not be repeated here.

Step 408: Filter link matching rules from a set of link matching rules stored locally according to the jump link;

Specifically, the link matching rule in the link matching rule set is a regular expression, and it is detected whether the jump link meets one or more regular expression filtering rules in the link matching rule set, and if it is satisfied, the corresponding link matching rule is used as the target link The matching rules are filtered out.

Step 410: Check whether the target link matching rule that matches the jump link is filtered, if yes, go to step 412, if not, go to step 416;

Among them, when the target link matching rule that matches the jump link is not filtered, the business parameter is not parsed.

Step 412: According to the parameter analysis rule corresponding to the target link matching rule, parse the business parameters of the page element from the jump link;

The following Table 1 shows the schematic correspondence between link matching rules (regular expressions) and parameter parsing rules (parameter configuration rules). The specific form of each regular expression can be set as required, and the specific form of the regular expression does not constitute a limitation to the solution of the present invention. The parameter configuration rules are not limited to those listed in Table 1.

Table 1

序号Serial number	正则表达式Regular expression	电子商务合作(eletp)类型E-commerce cooperation (eletp) type	参数配置规则 Parameter configuration rules
11	正则表达式1 Regular expression 1	店铺Shop	位置一+店铺标识Location one + shop logo
22	正则表达式2Regular expression 2	店铺Shop	位置一+店铺标识Location one + shop logo
33	正则表达式3Regular expression 3	优惠券coupon	标签+活动标识Label + Event Logo
44	正则表达式4Regular expression 4	优惠券coupon	活动标识+活动标识Event logo + event logo

The terminal can parse out the business parameters of page elements from the jump link according to the parameter parsing rule corresponding to the target link matching rule. For example, if the parameter configuration rule of the jump link is "label + activity identifier", then the corresponding "label "And "activity identifier" are parsed out as business parameters of page elements.

Step 414: After binding the business parameters and the element data of the page element, they are added to the target log of the page element.

Specifically, the terminal may bind the parsed business parameter with the element data of the corresponding page element, and merge the business parameter into the exposure log of the page element or click the log to complete the report.

Step 416: Generate and send prompt information, where the prompt information records the jump link or the related information of the jump link.

Here, the prompt information is used to prompt the user to modify the configuration.

Specifically, the terminal may generate prompt information recording the jump link or related information of the jump link, and send the prompt information to the server or another terminal (for example, the target terminal).

The solution of this embodiment can realize the collection of business parameters without burying points. At the same time, because the parameter analysis rules are managed in the back-end, it has universal applicability, that is, the business of different companies and different terminal types are applicable. When new scenarios appear, Modifiable configuration takes effect immediately and does not rely on front-end release. It should be noted that FIG. 4 shows a schematic flowchart of a preferred embodiment of the service parameter collection method of the present invention. According to different considerations, when implementing the service parameter collection method of the present invention, all the steps shown in FIG. 4 may be included, or only a part of the steps shown in FIG. 4 may be included.

It should be understood that although the various steps in the flowcharts of FIGS. 2-4 are displayed in sequence as indicated by the arrows, these steps are not necessarily executed in sequence in the order indicated by the arrows. Unless specifically stated in this article, the execution of these steps is not strictly limited in order, and these steps can be executed in other orders. Moreover, at least some of the steps in Figures 2-4 may include multiple sub-steps or multiple stages. These sub-steps or stages are not necessarily executed at the same time, but can be executed at different times. These sub-steps or stages The execution order of is not necessarily performed sequentially, but may be performed alternately or alternately with at least a part of other steps or sub-steps or stages of other steps.

In one embodiment, as shown in FIG. 5, a service parameter collection device is provided, including: a link acquisition module 502, a rule matching module 504, and a parameter collection module 506, wherein:

The link obtaining module 502 obtains the jump link of the page element;

The rule matching module 504 is configured to obtain a target link matching rule matching the jump link according to the jump link;

The parameter collection module 506 is configured to parse out the business parameters of the page element from the jump link according to the parameter analysis rule corresponding to the target link matching rule.

In an embodiment, the rule matching module 504 can filter out the target link matching rules that match the jump link from a set of link matching rules stored locally according to the jump link.

In an embodiment, the rule matching module 504 may request the server to obtain the target link matching rule matching the jump link according to the jump link, and receive the target link matching rule returned by the server.

In one embodiment, the link obtaining module 502 may obtain the jump link of the page element when it monitors the exposure of the page element, or when it monitors the page element being clicked.

In one embodiment, the above-mentioned service parameter collection device may further include a rule acquisition module (not shown in the figure), which is used to acquire a link matching rule set from the server side, and each link matching rule in the link matching rule set Corresponding parameter parsing rules; store the obtained link matching rule set and each parameter parsing rule.

In one embodiment, the rule obtaining module may obtain the link matching rule set and the parameter parsing rule corresponding to each link matching rule from the server when the collection plug-in is loaded or when the software development kit is initialized.

In one embodiment, the above-mentioned service parameter collection device may further include a log processing module (not shown in the figure), which is used to bind the service parameter with the element data of the page element and add it to the page element Target log. Here, the target log may include an exposure log or a click log. In an embodiment, the log processing module may also be used to report the target log.

In one embodiment, the above-mentioned service parameter collection device may further include a prompt module (not shown in the figure), which is used to generate a prompt when there is no link matching rule matching the jump link in the link matching rule set Information; send prompt information to the server or target terminal. Generally, the prompt information contains the jump link or the related information of the jump link.

In one embodiment, the above-mentioned service parameter collection device is applied to a terminal, and a network application is installed on the terminal. The network application includes a web application, a client application or/and an applet application, and the page element is a web application, a client application or Elements in applet applications.

For the specific limitation of the service parameter collection device, please refer to the above limitation on the service parameter collection method, which will not be repeated here. Each module in the above-mentioned service parameter collection device can be implemented in whole or in part by software, hardware and a combination thereof. The foregoing modules may be embedded in the form of hardware or independent of the processor in the computer device, or may be stored in the memory of the computer device in the form of software, so that the processor can call and execute the operations corresponding to the foregoing modules.

In one embodiment, a computer device is provided. The computer device may be a terminal, and its internal structure diagram may be as shown in FIG. 6. The computer equipment includes a processor, a memory, a network interface, a display screen and an input device connected through a system bus. Among them, the processor of the computer device is used to provide calculation and control capabilities. The memory of the computer device includes a non-volatile storage medium and an internal memory. The non-volatile storage medium stores an operating system and a computer program. The internal memory provides an environment for the operation of the operating system and computer programs in the non-volatile storage medium. The network interface of the computer device is used to communicate with an external terminal through a network connection. The computer program is executed by the processor to realize a business parameter collection method. The display screen of the computer equipment can be a liquid crystal display screen or an electronic ink display screen, and the input device of the computer equipment can be a touch layer covered on the display screen, or it can be a button, a trackball or a touchpad set on the housing of the computer equipment , It can also be an external keyboard, touchpad, or mouse.

Those skilled in the art can understand that the structure shown in FIG. 6 is only a block diagram of part of the structure related to the solution of the present application, and does not constitute a limitation on the computer device to which the solution of the present application is applied. The specific computer device may Including more or fewer parts than shown in the figure, or combining some parts, or having a different arrangement of parts.

In one embodiment, a computer device is provided, including a memory, a processor, and a computer program stored in the memory and capable of running on the processor, and the processor implements the following steps when the processor executes the computer program:

Get the jump link of the page element;

In one embodiment, when the processor executes the computer program to implement the above-mentioned step of obtaining the target link matching rule matching the jump link according to the jump link, it specifically implements the following steps: according to the jump link, the link matching rule set is stored locally To filter out the target link matching rules that match the jump link.

In one embodiment, when the processor executes the computer program to implement the above-mentioned step of obtaining the target link matching rule matching the jump link according to the jump link, the following steps are specifically implemented: request the server to obtain and jump link according to the jump link The matched target link matching rule, the target link matching rule returned by the receiving server.

In one embodiment, when the processor executes the computer program to implement the step of obtaining the jump link of the page element, it specifically implements the following steps: when the page element is monitored for exposure, or when the page element is clicked, the page is obtained The jump link of the element.

In one embodiment, the processor further implements the following steps when executing the computer program: obtaining the link matching rule set from the server side, and the parameter parsing rule corresponding to each link matching rule in the link matching rule set; storing the obtained link matching rule set And each parameter analysis rule.

In an embodiment, the processor further implements the following steps when executing the computer program: after binding the business parameters with the element data of the page element, they are added to the target log of the page element. Generally, the target log includes an exposure log or a click log.

In one embodiment, the processor further implements the following steps when executing the computer program: in the link matching rule set, when there is no link matching rule matching the jump link, generating prompt information; and sending the prompt information to the server or the target terminal. Generally, the prompt information contains the jump link or the related information of the jump link.

In one embodiment, the above-mentioned computer device is a terminal with a network application installed on the terminal. The network application includes a web application, a client application or/and an applet application, and the page element is a web application, a client application or an applet application. Elements.

In one embodiment, a computer-readable storage medium is provided, on which a computer program is stored, and when the computer program is executed by a processor, the following steps are implemented:

Get the jump link of the page element;

In one embodiment, when the computer program is executed by the processor to implement the above-mentioned step of obtaining the target link matching rule matching the jump link according to the jump link, the following steps are specifically implemented: according to the jump link from the locally stored link matching rule Centralized, filter out the target link matching rules that match the jump link.

In one embodiment, when the computer program is executed by the processor to implement the above-mentioned step of obtaining the target link matching rule matching the jump link according to the jump link, the following steps are specifically implemented: request acquisition and jump from the server according to the jump link The target link matching rule for link matching, the target link matching rule returned by the receiving server.

In one embodiment, when the computer program is executed by the processor to achieve the above-mentioned step of obtaining the jump link of the page element, the following steps are specifically implemented: when the page element is monitored for exposure, or when the page element is clicked, obtain Jump links to page elements.

In one embodiment, when the computer program is executed by the processor, the following steps are further implemented: obtaining the link matching rule set from the server, and the parameter parsing rule corresponding to each link matching rule in the link matching rule set; storing the obtained link matching rule Set and parsing rules for each parameter.

In one embodiment, when the computer program is executed by the processor, the following steps are further implemented: after the business parameters are bound to the element data of the page element, they are added to the target log of the page element. Generally, the target log includes an exposure log or a click log.

In one embodiment, when the computer program is executed by the processor, the following steps are further implemented: in the link matching rule set, when there is no link matching rule matching the jump link, prompt information is generated; and the prompt information is sent to the server or the target terminal. Generally, the prompt information contains the jump link or the related information of the jump link.

A person of ordinary skill in the art can understand that all or part of the processes in the above-mentioned embodiment methods can be implemented by instructing relevant hardware through a computer program. The computer program can be stored in a non-volatile computer readable storage. In the medium, when the computer program is executed, it may include the procedures of the above-mentioned method embodiments. Wherein, any reference to memory, storage, database or other media used in the embodiments provided in this application may include non-volatile and/or volatile memory. Non-volatile memory may include read only memory (ROM), programmable ROM (PROM), electrically programmable ROM (EPROM), electrically erasable programmable ROM (EEPROM), or flash memory. Volatile memory may include random access memory (RAM) or external cache memory. As an illustration and not a limitation, RAM is available in many forms, such as static RAM (SRAM), dynamic RAM (DRAM), synchronous DRAM (SDRAM), double data rate SDRAM (DDRSDRAM), enhanced SDRAM (ESDRAM), synchronous chain Channel (Synchlink) DRAM (SLDRAM), memory bus (Rambus) direct RAM (RDRAM), direct memory bus dynamic RAM (DRDRAM), and memory bus dynamic RAM (RDRAM), etc.

The technical features of the above embodiments can be combined arbitrarily. In order to make the description concise, all possible combinations of the technical features in the above embodiments are not described. However, as long as there is no contradiction between the combinations of these technical features, they should It is considered as the range described in this specification.

The above-mentioned embodiments only express several implementation manners of the present application, and the description is relatively specific and detailed, but it should not be understood as a limitation on the scope of the invention patent. It should be pointed out that for those of ordinary skill in the art, without departing from the concept of this application, several modifications and improvements can be made, and these all fall within the protection scope of this application. Therefore, the scope of protection of the patent of this application shall be subject to the appended claims.

Claims

A method for collecting business parameters, the method comprising:

Get the jump link of the page element;

Obtaining, according to the jump link, a target link matching rule that matches the jump link;

According to the parameter analysis rule corresponding to the target link matching rule, the business parameter of the page element is parsed from the jump link.
The method according to claim 1, wherein the obtaining a target link matching rule that matches the jump link according to the jump link comprises:

Filtering out target link matching rules matching the jump link from a set of link matching rules stored locally according to the jump link;

Alternatively, according to the jump link, a server is requested to obtain a target link matching rule that matches the jump link, and the target link matching rule returned by the server is received.
The method according to claim 1 or 2, wherein the obtaining the jump link of the page element comprises:

When the page element is monitored to be exposed, or when the page element is monitored to be clicked, the jump link of the page element is obtained.
The method of claim 2, wherein the method further comprises:

The link matching rule set and the parameter parsing rule corresponding to each link matching rule in the link matching rule set are obtained from the server side. Preferably, when the collection plug-in is loaded, or when the software development kit is initialized, from the server Acquiring the link matching rule set and the parameter parsing rule corresponding to each link matching rule;

Store the obtained link matching rule set and each parameter parsing rule.
The method of claim 1 or 4, wherein the method further comprises:

After the business parameters are bound to the element data of the page element, they are added to the target log of the page element. Preferably, the target log includes an exposure log or a click log.
The method of claim 1 or 4, wherein the method further comprises:

In the link matching rule set, when there is no link matching rule that matches the jump link, generating prompt information;

The prompt information is sent to the server or the target terminal. Preferably, the prompt information records the jump link or the associated information of the jump link.
The method according to claim 1 or 4, wherein the method is applied to a terminal, and a network application is installed on the terminal, and the network application includes a web application, a client application or/and an applet application, and The page element is an element in the web application, the client application, or the applet application;

Or/and, the target link matching rule is a regular expression, and when the jump link meets the filtering rule of the regular expression, it is determined that the regular expression matches the jump link.
A service parameter collection device, characterized in that the device includes:

Link acquisition module to acquire the jump link of page elements;

A rule matching module, configured to obtain a target link matching rule that matches the jump link according to the jump link;

The parameter collection module is configured to parse out the business parameters of the page element from the jump link according to the parameter analysis rule corresponding to the target link matching rule.
A computer device comprising a memory, a processor, and a computer program stored on the memory and capable of running on the processor, wherein the processor implements any one of claims 1 to 7 when the computer program is executed The steps of the method.
A computer-readable storage medium with a computer program stored thereon, wherein the computer program implements the steps of the method according to any one of claims 1 to 7 when the computer program is executed by a processor.