CA3152018A1 - Business parameter collecting method, device, computer equipment and storage medium - Google Patents

Business parameter collecting method, device, computer equipment and storage medium Download PDF

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Publication number
CA3152018A1
CA3152018A1 CA3152018A CA3152018A CA3152018A1 CA 3152018 A1 CA3152018 A1 CA 3152018A1 CA 3152018 A CA3152018 A CA 3152018A CA 3152018 A CA3152018 A CA 3152018A CA 3152018 A1 CA3152018 A1 CA 3152018A1
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Prior art keywords
link
matching rule
jump
page element
jump link
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CA3152018A
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French (fr)
Inventor
Xiajun XU
Yao HAN
Li Tao
Mengliang HU
Taixiang ZHANG
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10353744 Canada Ltd
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10353744 Canada Ltd
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/958Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/955Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]
    • G06F16/9558Details of hyperlinks; Management of linked annotations

Abstract

A service parameter acquisition method and apparatus, a computer device and a storage medium. Said method comprises: acquiring a jump link of a page element (S202); acquiring, according to the jump link, a target link matching rule matching the jump link (S204); and according to a parameter parsing rule corresponding to the target link matching rule, parsing, from the jump link, service parameters of the page element (S206). By means of said method, the service parameters of a page element can be acquired without tracking an event or by tracking fewer events, and there is no need to know service parameters of a service logic of a peripheral system.

Description

BUSINESS PARAMETER COLLECTING METHOD, DEVICE, COMPUTER
EQUIPMENT AND STORAGE MEDIUM
BACKGROUND OF THE INVENTION
Technical Field [0001] The present application relates to the field of network technology, and more particularly to a business parameter collecting method, a corresponding device, a computer equipment and a storage medium.
Description of Related Art
[0002] With the development of the network technology, it is more and more required to collect operational behaviors of users on application program pages or browser pages to ascertain business scenarios demanded by the users. For instance, statistical and analytical results of operational behavior data of users as collected can be based on to analyze products and optimize products, so as to provide users with better data services.
[0003] The conventional mode of collecting operational behavior data of users is mainly by way of manually burying points. However, since there are great quantities of exposable and clickable elements in a page, the mode of manually burying points demands colossal workload, and it is required to consistently bury points for newly added page elements.
[0004] In addition, the conventional collection of operational behavior data of users free of buried points merely restricts to the collection of location parameters of exposed elements or clicked elements of the pages, but business parameters to which the elements correspond are also indispensable to actual data analysis and data application, for instance, such various scenarios as optimization of customized recommendation effects, Date Recue/Date Received 2022-02-22 optimization of advertisement marketing effects, and order transformation effect analyses guided and generated by pages all rely on the collection of page element business parameters. If it is required to collect business parameters of exposed elements or clicked elements, the mode of manually burying points is mostly employed, that is to say, codes are buried in advance by developing personnel at the front end or the client end with respect to page elements whose exposure logs or click logs should be collected, once the page elements are exposed or clicked, business parameters required to be counted are obtained from various peripheral interfaces. By this mode the elements displayed on the pages might be originated from such various peripheral systems as the customized recommendation system, the CMS (Content Management System) and the advertisement marketing system, etc., and it is required for the page developing personnel to obtain parameters from the different peripheral systems while burying points in different page elements, where business logics are not unified, and errors very easily tend to occur.
SUMMARY OF THE INVENTION
[0005] In view of the above technical problems, there is an urgent need to provide a business parameter collecting method, a corresponding device, a computer equipment and a storage medium requiring no buried points or requiring a few buried points, and without having to learn of business parameters of business logics of peripheral systems.
[0006] There is provided a business parameter collecting method, which comprises:
[0007] obtaining a jump link of a page element;
[0008] obtaining a target link matching rule matched with the jump link according to the jump link; and
[0009] analyzing a business parameter of the page element out of the jump link according to a parameter analyzing rule to which the target link matching rule corresponds.
[0010] In one embodiment, the step of obtaining a target link matching rule matched with the Date Recue/Date Received 2022-02-22 jump link according to the jump link includes: screening the target link matching rule matched with the jump link out of a locally stored link matching rule set according to the jump link.
[0011] In one embodiment, the step of obtaining a target link matching rule matched with the jump link according to the jump link includes: requesting to obtain a target link matching rule matched with the jump link from a server according to the jump link, and receiving the target link matching rule returned by the server.
[0012] In one embodiment, the step of obtaining a jump link of a page element includes:
obtaining the jump link of the page element when an exposure of the page element is monitored, or when it is monitored that the page element is clicked.
[0013] In one embodiment, the method further comprises: obtaining from the server end the link matching rule set and parameter analyzing rules to which various link matching rules correspond in the link matching rule set, and storing the link matching rule set and the various parameter analyzing rules as obtained.
[0014] In one embodiment, when a collecting plug-in component is loaded, or when a software development kit is initialized, the link matching rule set and parameter analyzing rules to which the various link matching rules correspond are obtained from the server end.
[0015] In one embodiment, the method further comprises: adding the business parameter to a target log of the page element after binding the business parameter with element data of the page element.
[0016] In one embodiment, the target log includes an exposure log or a click log.
[0017] In one embodiment, the method further comprises: generating prompt information when Date Recue/Date Received 2022-02-22 there is no link matching rule matched with the jump link in the link matching rule set, and sending the prompt information to the server or a target terminal.
[0018] In one embodiment, the prompt information records therein the jump link or association information of the jump link.
[0019] In one embodiment, the method is applied to a terminal, which is installed with a network application, wherein the network application includes a web application, a client end application or/and an applet application, and the page element is an element in the web application, the client end application or the applet application.
[0020] In one embodiment, the target link matching rule is a regular expression, and it is determined that the regular expression is matched with the jump link when the jump link conforms to a filtering rule of the regular expression.
[0021] There is provided a business parameter collecting device, which comprises:
[0022] a link obtaining module, for obtaining a jump link of a page element;
[0023] a rule matching module, for obtaining a target link matching rule matched with the jump link according to the jump link; and
[0024] a parameter collecting module, for analyzing a business parameter of the page element out of the jump link according to a parameter analyzing rule to which the target link matching rule corresponds.
[0025] There is provided a computer equipment that comprises a memory, a processor and a computer program stored on the memory and operable on the processor, and the following steps are realized when the processor executes the computer program:
[0026] obtaining a jump link of a page element;
[0027] obtaining a target link matching rule matched with the jump link according to the jump link; and Date Recue/Date Received 2022-02-22
[0028] analyzing a business parameter of the page element out of the jump link according to a parameter analyzing rule to which the target link matching rule corresponds.
[0029] There is provided a computer-readable storage medium storing a computer program thereon, and the following steps are realized when the computer program is executed by a processor:
[0030] obtaining a jump link of a page element;
[0031] obtaining a target link matching rule matched with the jump link according to the jump link; and
[0032] analyzing a business parameter of the page element out of the jump link according to a parameter analyzing rule to which the target link matching rule corresponds.
[0033] In the aforementioned business parameter collecting method, corresponding device, computer equipment and storage medium, a jump link of a page element is obtained, a target link matching rule matched with the jump link is obtained according to the jump link, and a business parameter of the page element is analyzed out of the jump link according to a parameter analyzing rule to which the target link matching rule corresponds. The embodied solutions of the present application achieve obtainment of page element business parameters without buried points or with few buried points, and without having to learn of business parameters of business logics of peripheral systems.
BRIEF DESCRIPTION OF THE DRAWINGS
[0034] Fig. 1 is a view illustrating an application environment for the business parameter collecting method in an embodiment;
[0035] Fig. 2 is a flowchart schematically illustrating the business parameter collecting method in an embodiment;
Date Recue/Date Received 2022-02-22
[0036] Fig. 3 is a flowchart schematically illustrating the business parameter collecting method in another embodiment;
[0037] Fig. 4 is a flowchart schematically illustrating the business parameter collecting method in yet another embodiment;
[0038] Fig. 5 is a block diagram illustrating the structure of a business parameter collecting device in an embodiment; and
[0039] Fig. 6 is a view illustrating the internal structure of a computer equipment in an embodiment.
DETAILED DESCRIPTION OF THE INVENTION
[0040] To make more lucid and clear the objectives, technical solutions and advantages of the present application, the present application is described in greater detail below with reference to accompanying drawings and embodiments. As should be understood, the specific embodiments as described here are merely meant to explain the present application, rather than to restrict the present application.
[0041] As understandable, the wording "or/and" as used in the present application describes association relations of associated objects, and indicates that three relations may exist, for instance, A or/and B can indicate the sole existence of A, the simultaneous existence of A
and B, and the sole existence of B. The symbol "/" usually indicates the relation of "or"
between the foregoing and the following associated objects.
[0042] The business parameter collecting method provided by the present application is applicable in the application environment as shown in Fig. 1. This application environment includes terminal 102, network 104 and server 106, of which terminal 102 Date Recue/Date Received 2022-02-22 and server 106 can realize communicable connection via network 104. The network system consisting of terminal 102, network 104 and server 106 can be based on the internet, can also be based on a local area network, and can further be based on a hybrid network combining the intemet with a local area network, to which no description is made in this context.
[0043] Terminal 102 can be, but is not limited to be, any of a mobile phone 1022, a notebook computer 1024 and a desktop computer 1026, etc.; as a matter of fact, it is apparently further possible for users to use as one type of the following electronic devices: a panel computer, a laptop computer, a palm computer (PDA, Personal Digital Assistant), a wearable device (such as smart goggles, smart watch, etc.), to which no description is made in this context.
[0044] Terminal 102 is installed with a network application at its operating system layer, and the network application can be a web application, a client end application or an applet application, etc. The web application can be a web browser; the client end application can be one of various types of APPs (Applications), for example, such computer application programs as a social intercourse platform application, a shopping platform application, an instantaneous communication program etc., or a mobile application program;
the applet application is an application operable without prior downloading and installation, such as a WeChat applet application operative under WeChat environment, a Baidu applet application operative under Baidu environment.
[0045] Server 106 can be a device storing thereon code data required for the operation of the network application of terminal 102. For instance, with respect to a web browser, server 106 can store therein business codes of all constituent webpages in the relevant website.
[0046] Network 104 is employed for realizing network connection between terminal 102 and server 106, and can include any of variously typed wired or wireless networks.
Network Date Recue/Date Received 2022-02-22 104 can include the internet, a local area network ("LAN"), a wide area network ("WAN"), an intranet, a mobile telephone network, a virtual private network (VPN), a honeycomb or any other mobile communication network, Bluetooth, NFC or a combination thereof.
During data transmission network 104 is also based on corresponding communication protocols, for instance, an HTTP communication protocol will be based when a web browser receives business codes relevant to webpages, and a Websocket communication protocol will be based when a mobile application program receives business codes.
[0047] In one embodiment, as shown in Fig. 2, there is provided a business parameter collecting method, and the method is explained with an example of its being applied to the terminal in Fig. 1, to comprise the following steps.
[0048] Step 202 - obtaining a jump link of a page element.
[0049] The page element here usually indicates an element displayed in a network application page, and can include a character, an image, an audio, an animation, a video, etc.
[0050] The jump link here usually indicates an URL (Uniform Resource Locator) of a target page to which a page element is jumped after being triggered (exposed or clicked, for example).
[0051] No matter whether such a network application as a web application, a client end application, an applet application, or any other application, it inevitably sends a data accessing request to the server once its page element has been operated by a user, and this data accessing request carries therewith a jump link of the page element.
[0052] Specifically, the terminal can obtain a jump link of the page element when it monitors an exposure of the page element or monitors that the page element is clicked.
[0053] Step 204 - obtaining a target link matching rule matched with the jump link according to Date Recue/Date Received 2022-02-22 the jump link.
[0054] The target link matching rule here is a link matching rule screened out of a plurality of link matching rules to match with the jump link. The link matching rule is usually a regular expression, as the use of the regular expression can effectively match with the link (or routing address) of variously typed web application, client end application or applet application. The regular expression is a logical formula operative on a character string, that is, to form a "rule character string" with some well predefined specific characters and a combination of these specific characters. Since the jump link is a character string, if the character string of the jump link is matched with the rule character string based on the regular expression, this indicates that the jump link is matched with the corresponding link matching rule, namely conforming to the filtering logic of the regular expression. The link matching rule can also be any other specific rule as required.
[0055] Specifically, the terminal can screen the target link matching rule out of a plurality of link matching rules to match with the jump link.
[0056] Step 206 - analyzing a business parameter of the page element out of the jump link according to a parameter analyzing rule to which the target link matching rule corresponds.
[0057] It is taken into consideration in the embodiments of the present application that the jump link usually contains therein information relevant to the business attribute of the page element, for example, after a commodity image in a shopping platform has been clicked, its jump link contains therein commodity information of the corresponding commodity, and the commodity information is the business parameter.
[0058] Specifically, after determining the target link matching rule, the terminal can based on the analyzing rule to which the target link matching rule corresponds to search for the Date Recue/Date Received 2022-02-22 parameter on the corresponding location, and assign the parameter as found to the corresponding field.
[0059] The analyzing rule mainly includes two types, one is directed to URL to cut out the parameter on the corresponding location after segmentation according to "I", and assign it to the corresponding field, another is directed to the format parameter after "?" of key=value in URL to analyze the parameter value of the corresponding key, and to assign it to the corresponding field. Both of the parameter analyzing rules can effectively cover the links (or routing addresses) of variously typed websites, application programs and applets.
[0060] In the aforementioned business parameter collecting method, a jump link of a page element is obtained, a target link matching rule matched with the jump link is obtained according to the jump link, and a business parameter of the page element is analyzed out of the jump link according to a parameter analyzing rule to which the target link matching rule corresponds. Use of the solution of this embodiment achieves obtainment of page element business parameters without buried points or with few buried points, and without having to learn of business parameters of business logics of peripheral systems.
[0061] With respect to the web application, since there are already jump links carried with the page codes of the web application in web development, it is possible to obtain the jump link of the page element from the page codes without buried points. With respect to the applet application, it is required to write the jump link of the page element via few buried points in its page codes. With respect to the client end application, it is required to transmit its jump link to a collecting plug-in component or a software development kit via parameter transmission. Although few buried points are needed for obtaining the jump link of the page element with respect to the client end application and the applet application, the number of buried points is by far less than the number of buried points required to obtain business parameters by the conventional mode of manually burying Date Recue/Date Received 2022-02-22 points, whereby the workload on the buried points can be reduced.
[0062] At the same time, the conventional business parameter collecting mode is to obtain business logics whose parameters pertain to the pages themselves from peripheral systems, in order to collect business parameters in click and exposure logs, business codes and statistic codes are made to couple, and this is detrimental to code management of the front end and the client end. Whereas in the embodied solution of the present application, collection of business parameters does not rely on any peripheral system, and coupling of statistic codes with business codes can be avoided. In addition, the collection of business parameters can be completed at the front end/client end, and no resource pressure is produced in the data cleaning layer.
[0063] In one embodiment, the step of obtaining a target link matching rule matched with the jump link according to the jump link can include the step of: screening the target link matching rule matched with the jump link out of a locally stored link matching rule set according to the jump link.
[0064] The link matching rule set here usually stores a plurality of link matching rules, and the link matching rule set can either be locally configured, or obtained from a server end after configuration by the server end. A generally preferred mode is for the server end to configure the link matching rule set, and for the terminal to thereafter obtain the link matching rule set from the server end, thusly, it is not required to separately equip each terminal with a link matching rule set, and this can obviously reduce the rounds of configurations in the case of relatively many terminals, and can enhance the general applicability of the solution, namely to render the solution applicable to businesses of different companies and to different terminal types. The wording "locally stored" here can also imply being cached.
[0065] In this embodiment, the target link matching rule is screened out of a locally stored link Date Recue/Date Received 2022-02-22 matching rule set, and it is not required to request the server to enquire the target link matching rule every time a page element clicking event (in which the page element is clicked) or an exposing event (in which the page element is exposed) is monitored, whereby the rounds of interaction with the server can be reduced, and the matching efficiency of link matching rules can be enhanced.
[0066] In one embodiment, the step of obtaining a target link matching rule matched with the jump link according to the jump link can include the step of: requesting to obtain a target link matching rule matched with the jump link from a server according to the jump link, and receiving the target link matching rule returned by the server.
[0067] The server screens the target link matching rule matched with the jump link out of the link matching rule set according to the jump link. The link matching rule set usually stores a plurality of link matching rules.
[0068] In this embodiment, it is not required to locally store the link matching rule set, whereby data storage space is saved.
[0069] It is possible to base on requirements of such various aspects as matching efficiency and storage space to select the mode of obtaining the target link matching rule according to the jump link.
[0070] In one embodiment, the step of obtaining a jump link of a page element can include:
obtaining the jump link of the page element when an exposure of the page element is monitored, or when it is monitored that the page element is clicked.
[0071] The exposure of the page element here indicates that the page element enters the screen and is displayed to the user. As understandable to persons skilled in the art, during exposure of the page element, the jump link of the page element means the link path of Date Recue/Date Received 2022-02-22 the page to which the page element is jumped after having been clicked, and when the page element is clicked, the jump link of the page element also means the link path of the page to which the page element is jumped after having been clicked.
[0072] In one embodiment, as shown in Fig. 3, there is provided a business parameter collecting method, and the method is explained with an example of its being applied to the terminal in Fig. 1, to comprise the following steps.
[0073] Step 302 - obtaining from a server end a link matching rule set and parameter analyzing rules to which various link matching rules correspond in the link matching rule set.
[0074] Specifically, the terminal can obtain from the server end the link matching rule set and parameter analyzing rules to which various link matching rules correspond when a collecting plug-in component is loaded, or when a software development kit (SDK) is initialized.
[0075] Step 304 - storing the link matching rule set and the various parameter analyzing rules as obtained.
[0076] Specifically, the terminal can write the link matching rule set and the various parameter analyzing rules as obtained in a memory or locally, for caching the link matching rule set and the various parameter analyzing rules.
[0077] Step 306¨ obtaining a jump link of a page element.
[0078] Specifically, the terminal can obtain a jump link of the page element when it monitors an exposure of the page element or monitors that the page element is clicked.
[0079] Step 308 - screening a target link matching rule matched with the jump link out of a Date Recue/Date Received 2022-02-22 locally stored link matching rule set according to the jump link.
[0080] Step 310 - analyzing a business parameter of the page element out of the jump link according to a parameter analyzing rule to which the target link matching rule corresponds.
[0081] Descriptions to steps 308 and 310 can be inferred from corresponding descriptions to steps 204 and 206, while no repetition is made in this context.
[0082] In this embodiment can be achieved obtainment of business parameters without buried points or with few buried points, and without having to learn of business logics of peripheral systems. At the same time, it is merely required for the server end to obtain the link matching rule set, and it is not required to separately equip each terminal with a link matching rule set, and this enhances the general applicability of the solution, namely to render the solution applicable to businesses of different companies and to different terminal types. Moreover, since the link matching rule set and the various parameter analyzing rules as obtained are stored, and since the target link matching rule matched with the jump link is screened out of the locally stored link mating rule set according to the jump link, the rounds of interaction with the server as well as the interaction time durations can be reduced, and the efficiency for collecting business parameters can be enhanced.
[0083] In one embodiment, the business parameter collecting method according to the present application can further include the step of: adding the business parameter to a target log of the page element after binding the business parameter with element data of the page element. Generally, the terminal further reports a target log, the reported object is generally the server, and the reported object to which the target log corresponds can either be identical with or different from the server that configures the link matching rules and parameter analyzing rules.

Date Recue/Date Received 2022-02-22
[0084] The target log here usually includes an exposure log or a click log.
The element data of the page element can be identification information of the page element, or other data capable of differentiating different page elements.
[0085] Specifically, the terminal can bind the analyzed business parameter with element data of the corresponding page element, and piece the business parameter together in the exposure log or click log of the page element to complete reporting.
Generally, the business parameter collected in correspondence with the page element being exposed is added to the exposure log, and the business parameter collected in correspondence with the page element being clicked is added to the click log.
[0086] In one embodiment, the business parameter collecting method according to the present application can further include the step of: generating prompt information when there is no link matching rule matched with the jump link in the link matching rule set; and sending the prompt information to the server or a target terminal.
[0087] The target terminal here can be an administrator terminal. The mode of generating the prompt information can be to fill the jump link or association information of the jump link in a preset information template to obtain the prompt information. The information template can be set as practically required.
[0088] Specifically, it is possible to send the prompt information to the target terminal so as to facilitate the administrator to timely learn of the prompt information, and it is also possible to send the prompt information to the server to facilitate the server to administer and process the prompt information in unison.
[0089] The prompt information here can record therein the jump link or association information of the jump link. Through the association information can be obtained the jump link, or Date Recue/Date Received 2022-02-22 in the association information is recorded partial character string of the jump link. The prompt information is employed to remind the administer of the occurrence of a new business scenario, namely a new page jump link, there is no link matching rule to match with this new page jump link in the link matching rule set, and a link matching rule and a parameter analyzing rule are configured for this new page jump link.
[0090] In this embodied solution of the present application, when a new business scenario occurs, namely when a new page jump link appears, it suffices to update link matching rules and parameter analyzing rules configured at the backstage, while the release from the front end is not counted on. Moreover, when there is no link matching rule matched with the jump link in the link matching rule set, prompt information is generated and sent to timely remind the administer to update the configuration.
[0091] In one embodiment, the terminal is installed with a network application, the network application includes a web application, a client side application or/and an applet application, and the page element is an element in the web application, the client side application or the applet application.
[0092] As can be known from the above description, with respect to the network application, buried points at the front end are not required to realize collection of business parameters of exposed or clicked page elements, and coupling of statistic codes with business codes is avoided. With respect to the client end application or the applet application, only miniscule amount of points burying operation is required from the developing personnel, and there is no need to pay attention to specific business logics of peripheral systems.
[0093] In one embodiment, the target link matching rule is a regular expression, and it is determined that the regular expression is matched with the jump link when the jump link conforms to a filtering rule of the regular expression. Use of the regular expression can effectively match with the link (or routing address) of variously typed web application, Date Recue/Date Received 2022-02-22 client end application or applet application.
[0094] In one embodiment, as shown in Fig. 4, there is provided a business parameter collecting method, and the method is explained with an example of its being applied to the terminal in Fig. 1, to comprise the following steps.
[0095] Step 402 - obtaining from a server end a link matching rule set and parameter analyzing rules to which various link matching rules correspond in the link matching rule set.
[0096] Step 404 - storing the link matching rule set and the various parameter analyzing rules as obtained.
[0097] Step 406 - obtaining a jump link of a page element.
[0098] Descriptions to steps 402, 404 and 406 can be inferred from corresponding descriptions to the foregoing steps 302, 304 and 306, while no repetition is made in this context.
[0099] Step 408 - screening a link matching rule out of a locally stored link matching rule set according to the jump link.
[0100] Specifically, the link matching rules in the link matching rule set are regular expressions, it is detected whether the jump link satisfies filtering rule(s) of one or more regular expressions in the link matching rule set, if it is detected that the jump link satisfies filtering rule(s) of one or more regular expressions in the link matching rule set, the corresponding link matching rule(s) is/are screened out as target link matching rule(s).
[0101] Step 410¨ detecting whether any target link matching rule matched with the jump link is screened out, if it is detected that any target link matching rule matched with the jump link is screened out, the process entering step 412, if it is detected that no target link Date Recue/Date Received 2022-02-22 matching rule matched with the jump link is screened out, the process entering step 416.
[0102] When no target link matching rule matched with the jump link is screened out, no business parameter is analyzed.
[0103] Step 412 - analyzing a business parameter of the page element out of the jump link according to a parameter analyzing rule to which the target link matching rule corresponds.
[0104] The following Table 1 shows a correspondence relation between link matching rules (regular expressions) and parameter analyzing rules (parameter configuring rules). It is possible to base on requirements to set the specific forms of the various regular expressions, and the specific forms of the regular expressions do not constitute any restriction to the solutions of the present invention. The parameter configuring rules are also not limited to the several types listed in Table 1.
Table 1 Serial Regular Expression E-commerce Parameter Configuring Rule Number Cooperation (eletp) Type 1 regular expression 1 store location + store identification 2 regular expression 2 store location + store identification 3 regular expression 3 special-offer label +
activity identification coupon 4 regular expression 4 special-offer activity identification + activity coupon identification
[0105] The terminal can analyze a business parameter of the page element out of the jump link according to a parameter analyzing rule to which the target link matching rule corresponds, for instance, if the parameter configuring rule of the jump link is "label +
activity identification", the corresponding "label" and "activity identification" can be Date Recue/Date Received 2022-02-22 analyzed out as business parameters of the page element.
[0106] Step 414 - adding the business parameter to a target log of the page element after binding the business parameter with element data of the page element.
[0107] Specifically, the terminal can bind the analyzed business parameter with element data of the corresponding page element, and piece the business parameter together in the exposure log or click log of the page element to complete reporting.
[0108] Step 416¨ generating and sending prompt information, the prompt information recording therein the jump link or association information of the jump link.
[0109] The prompt information here is employed to remind the user to amend the configuration.
[0110] Specifically, the terminal can generate prompt information recording therein the jump link or association information of the jump link, and send the prompt information to the server or another terminal (such as a target terminal).
[0111] The solution of this embodiment enables buried-points-free collection of business parameters, and possesses general applicability as the parameter analyzing rules are administered at the backstage, namely applicable to businesses of different companies and to different terminal types; whenever there is a newly added scenario, it comes into effect immediately merely by amending the configuration, while the release from the front end is not counted on. As should be noted, what Fig. 4 shows is a flowchart schematically illustrating a preferred embodiment of the business parameter collecting method according to the present invention. Based on different considerations, specific implementation of the business parameter collecting method according to the present invention can subsume the entire steps illustrated in Fig. 4 or only partial steps illustrated in Fig. 4.

Date Recue/Date Received 2022-02-22
[0112] As should be understood, although the various steps in the flowcharts of Figs. 2-4 are sequentially displayed as indicated by arrows, these steps are not necessarily executed in the sequences indicated by arrows. Unless otherwise explicitly noted in this paper, execution of these steps is not restricted by any sequence, as these steps can also be executed in other sequences (than those indicated in the drawings). Moreover, at least partial steps in Figs. 2-4 may include plural sub-steps or multi-phases, these sub-steps or phases are not necessarily completed at the same timing, but can be executed at different timings, and these sub-steps or phases are also not necessarily sequentially performed, but can be performed in turns or alternately with other steps or with at least some of sub-steps or phases of other steps.
[0113] In one embodiment, as shown in Fig. 5, there is provided a business parameter collecting device that comprises a link obtaining module 502, a rule matching module 504 and a parameter collecting module 506, of which:
[0114] the link obtaining module 502 is employed for obtaining a jump link of a page element;
[0115] the rule matching module 504 is employed for obtaining a target link matching rule matched with the jump link according to the jump link; and
[0116] the parameter collecting module 506 is employed for analyzing a business parameter of the page element out of the jump link according to a parameter analyzing rule to which the target link matching rule corresponds.
[0117] In one embodiment, the rule matching module 504 can screen the target link matching rule matched with the jump link out of a locally stored link matching rule set according to the jump link.
[0118] In one embodiment, the rule matching module 504 can request to obtain a target link matching rule matched with the jump link from a server according to the jump link, and receive the target link matching rule returned by the server.
Date Recue/Date Received 2022-02-22
[0119] In one embodiment, the link obtaining module 502 can obtain the jump link of the page element when an exposure of the page element is monitored, or when it is monitored that the page element is clicked.
[0120] In one embodiment, the aforementioned business parameter collecting device can further comprise a rule obtaining module (not shown in the drawings) for obtaining from the server end the link matching rule set and parameter analyzing rules to which various link matching rules correspond in the link matching rule set, and storing the link matching rule set and the various parameter analyzing rules as obtained.
[0121] In one embodiment, when a collecting plug-in component is loaded, or when a software development kit is initialized, the rule obtaining module can obtain the link matching rule set and parameter analyzing rules to which the various link matching rules correspond from the server end.
[0122] In one embodiment, the aforementioned business parameter collecting device can further comprise a log processing module (not shown in the drawings) for adding the business parameter to a target log of the page element after binding the business parameter with element data of the page element. The target log can include an exposure log or a click log. In one embodiment, the log processing module can be further employed to report the target log.
[0123] In one embodiment, the aforementioned business parameter collecting device can further comprise a prompting module (not shown in the drawings) for generating prompt information when there is no link matching rule matched with the jump link in the link matching rule set, and sending the prompt information to the server or a target terminal.
Generally, the prompt information records therein the jump link or association information of the jump link.

Date Recue/Date Received 2022-02-22
[0124] In one embodiment, the business parameter collecting device is applied to a terminal, which is installed with a network application, wherein the network application includes a web application, a client end application or/and an applet application, and the page element is an element in the web application, the client end application or the applet application.
[0125] In one embodiment, the target link matching rule is a regular expression, and it is determined that the regular expression is matched with the jump link when the jump link conforms to a filtering rule of the regular expression.
[0126] Specific definitions relevant to the business parameter collecting device may be inferred from the aforementioned definitions to the business parameter collecting method, while no repetition is made in this context. The various modules in the aforementioned business parameter collecting device can be wholly or partly realized via software, hardware, and a combination of software with hardware. The various modules can be embedded in the form of hardware in a processor in a computer equipment or independent of any computer equipment, and can also be stored in the form of software in a memory in a computer equipment, so as to facilitate the processor to invoke and perform operations corresponding to the aforementioned various modules.
[0127] In one embodiment, a computer equipment is provided, the computer equipment can be a terminal, and its internal structure can be as shown in Fig. 6. The computer equipment comprises a processor, a memory, a network interface, a display screen and an input means connected to each other via a system bus. The processor of the computer equipment is employed to provide computing and controlling capabilities. The memory of the computer equipment includes a nonvolatile storage medium, and an internal memory. The nonvolatile storage medium stores therein an operating system and a computer program. The internal memory provides environment for the running of the Date Recue/Date Received 2022-02-22 operating system and the computer program in the nonvolatile storage medium.
The network interface of the computer equipment is employed to connect to an external terminal via network for communication. The computer program realizes a business parameter collecting method when it is executed by a processor. The display screen of the computer equipment can be a liquid crystal display screen or an electronic ink display screen. The input means of the computer equipment can be a touch layer covering on the display screen, can as well be a press button, a trackball or a touch-control panel disposed on the housing of the computer equipment, and can further be an externally attached keypad, touch-control panel or mouse, etc.
[0128] As understandable to persons skilled in the art, the structure illustrated in Fig. 6 is merely a block diagram of partial structure relevant to the solution of the present application, and does not constitute any restriction to the computer equipment on which the solution of the present application is applied, as the specific computer equipment may comprise component parts that are more than or less than those illustrated in Fig. 6, or may combine certain component parts, or may have different layout of component parts.
[0129] In one embodiment, there is provided a computer equipment that comprises a memory, a processor and a computer program stored on the memory and operable on the processor, and the following steps are realized when the processor executes the computer program:
[0130] obtaining a jump link of a page element;
[0131] obtaining a target link matching rule matched with the jump link according to the jump link; and
[0132] analyzing a business parameter of the page element out of the jump link according to a parameter analyzing rule to which the target link matching rule corresponds.
[0133] In one embodiment, when the processor executes the computer program to realize the step of obtaining a target link matching rule matched with the jump link according to the jump link, the following step is specifically realized: screening the target link matching Date Recue/Date Received 2022-02-22 rule matched with the jump link out of a locally stored link matching rule set according to the jump link.
[0134] In one embodiment, when the processor executes the computer program to realize the step of obtaining a target link matching rule matched with the jump link according to the jump link, the following step is specifically realized: requesting to obtain a target link matching rule matched with the jump link from a server according to the jump link, and receiving the target link matching rule returned by the server.
[0135] In one embodiment, when the processor executes the computer program to realize the step of obtaining a jump link of a page element, the following step is specifically realized:
obtaining the jump link of the page element when an exposure of the page element is monitored, or when it is monitored that the page element is clicked.
[0136] In one embodiment, when the processor executes the computer program, the following steps are further realized: obtaining from the server end the link matching rule set and parameter analyzing rules to which various link matching rules correspond in the link matching rule set, and storing the link matching rule set and the various parameter analyzing rules as obtained.
[0137] In one embodiment, when a collecting plug-in component is loaded, or when a software development kit is initialized, the link matching rule set and parameter analyzing rules to which the various link matching rules correspond are obtained from the server end.
[0138] In one embodiment, when the processor executes the computer program, the following step is further realized: adding the business parameter to a target log of the page element after binding the business parameter with element data of the page element.
Generally, the target log includes an exposure log or a click log.

Date Recue/Date Received 2022-02-22
[0139] In one embodiment, when the processor executes the computer program, the following steps are further realized: generating prompt information when there is no link matching rule matched with the jump link in the link matching rule set, and sending the prompt information to the server or a target terminal. Generally, the prompt information records therein the jump link or association information of the jump link.
[0140] In one embodiment, the computer equipment is a terminal, which is installed with a network application, wherein the network application includes a web application, a client end application or/and an applet application, and the page element is an element in the web application, the client end application or the applet application.
[0141] In one embodiment, there is provided a computer-readable storage medium storing thereon a computer program, and the following steps are realized when the computer program is executed by a processor:
[0142] obtaining a jump link of a page element;
[0143] obtaining a target link matching rule matched with the jump link according to the jump link; and
[0144] analyzing a business parameter of the page element out of the jump link according to a parameter analyzing rule to which the target link matching rule corresponds.
[0145] In one embodiment, when the computer program is executed by a processor to realize the step of obtaining a target link matching rule matched with the jump link according to the jump link, the following step is specifically realized: screening the target link matching rule matched with the jump link out of a locally stored link matching rule set according to the jump link.
[0146] In one embodiment, when the computer program is executed by a processor to realize the step of obtaining a target link matching rule matched with the jump link according to the jump link, the following step is specifically realized: requesting to obtain a target link Date Recue/Date Received 2022-02-22 matching rule matched with the jump link from a server according to the jump link, and receiving the target link matching rule returned by the server.
[0147] In one embodiment, when the computer program is executed by a processor to realize the step of obtaining a jump link of a page element, the following step is specifically realized:
obtaining the jump link of the page element when an exposure of the page element is monitored, or when it is monitored that the page element is clicked.
[0148] In one embodiment, when the computer program is executed by a processor, the following steps are further realized: obtaining from the server end the link matching rule set and parameter analyzing rules to which various link matching rules correspond in the link matching rule set, and storing the link matching rule set and the various parameter analyzing rules as obtained.
[0149] In one embodiment, when a collecting plug-in component is loaded, or when a software development kit is initialized, the link matching rule set and parameter analyzing rules to which the various link matching rules correspond are obtained from the server end.
[0150] In one embodiment, when the computer program is executed by a processor, the following step is further realized: adding the business parameter to a target log of the page element after binding the business parameter with element data of the page element.
Generally, the target log includes an exposure log or a click log.
[0151] In one embodiment, when the computer program is executed by a processor, the following steps are further realized: generating prompt information when there is no link matching rule matched with the jump link in the link matching rule set, and sending the prompt information to the server or a target terminal. Generally, the prompt information records therein the jump link or association information of the jump link.

Date Recue/Date Received 2022-02-22
[0152] In one embodiment, the computer equipment is a terminal, which is installed with a network application, wherein the network application includes a web application, a client end application or/and an applet application, and the page element is an element in the web application, the client end application or the applet application.
[0153] As comprehensible to persons ordinarily skilled in the art, the entire or partial flows in the methods according to the aforementioned embodiments can be completed via a computer program instructing relevant hardware, the computer program can be stored in a nonvolatile computer-readable storage medium, and the computer program can include the flows as embodied in the aforementioned various methods when executed. Any reference to the memory, storage, database or other media used in the various embodiments provided by the present application can all include nonvolatile and/or volatile memory/memories. The nonvolatile memory can include a read-only memory (ROM), a programmable ROM (PROM), an electrically programmable ROM (EPROM), an electrically erasable and programmable ROM (EEPROM) or a flash memory. The volatile memory can include a random access memory (RAM) or an external cache memory. To serve as explanation rather than restriction, the RAM is obtainable in many forms, such as static RAM (SRAM), dynamic RAM (DRAM), synchronous DRAM
(SDRAM), dual data rate SDRAM (DDRSDRAM), enhanced SDRAM (ESDRAM), synchronous link (Synchlink) DRAM (SLDRAM), memory bus (Rambus) direct RAM
(RDRAM), direct Rambus dynamic RAM (DRDRAM), and Rambus dynamic RAM
(RDRAM), etc.
[0154] Technical features of the aforementioned embodiments are randomly combinable, while all possible combinations of the technical features in the aforementioned embodiments are not exhausted for the sake of brevity, but all these should be considered to fall within the scope recorded in the Description as long as such combinations of the technical features are not mutually contradictory.

Date Recue/Date Received 2022-02-22
[0155] The foregoing embodiments are merely directed to several modes of execution of the present application, and their descriptions are relatively specific and detailed, but they should not be hence misunderstood as restrictions to the inventive patent scope. As should be pointed out, persons with ordinary skill in the art may further make various modifications and improvements without departing from the conception of the present application, and all these should pertain to the protection scope of the present application.
Accordingly, the patent protection scope of the present application shall be based on the attached Claims.

Date Recue/Date Received 2022-02-22

Claims (10)

What is claimed is:
1. A business parameter collecting method, characterized in comprising:
obtaining a jump link of a page element;
obtaining a target link matching rule matched with the jump link according to the jump link;
and analyzing a business parameter of the page element out of the jump link according to a parameter analyzing rule to which the target link matching rule corresponds.
2. The method according to Claim 1, characterized in that the step of obtaining a target link matching rule matched with the jump link according to the jump link includes:
screening the target link matching rule matched with the jump link out of a locally stored link matching rule set according to the jump link; alternatively, requesting to obtain the target link matching rule matched with the jump link from a server according to the jump link, and receiving the target link matching rule returned by the server.
3. The method according to Claim 1 or 2, characterized in that the step of obtaining a jump link of a page element includes:
obtaining the jump link of the page element when an exposure of the page element is monitored, or when it is monitored that the page element is clicked.

Date Recue/Date Received 2022-02-22
4. The method according to Claim 2, characterized in further comprising:
obtaining from the server end the link matching rule set and parameter analyzing rules to which various link matching rules correspond in the link matching rule set, preferably, when a collecting plug-in component is loaded, or when a software development kit is initialized, obtaining from the server end the link matching rule set and parameter analyzing rules to which the various link matching rules correspond; and storing the link matching rule set and the various parameter analyzing rules as obtained.
5. The method according to Claim 1 or 4, characterized in further comprising:
adding the business parameter to a target log of the page element after binding the business parameter with element data of the page element, wherein, preferably, the target log includes an exposure log or a click log.
6. The method according to Claim 1 or 4, characterized in further comprising:
generating prompt information when there is no link matching rule matched with the jump link in the link matching rule set; and sending the prompt information to the server or a target terminal, wherein, preferably, the prompt information records therein the jump link or association information of the jump link.
7. The method according to Claim 1 or 4, characterized in that the method is applied to a terminal, which is installed with a network application, wherein the network application includes a web application, a client side application or/and an applet application, and the page element is an element in the web application, the client side application or the applet application; or/and Date Recue/Date Received 2022-02-22 the target link matching rule is a regular expression, and it is determined that the regular expression is matched with the jump link when the jump link conforms to a filtering rule of the regular expression.
8. A business parameter collecting device, characterized in comprising:
a link obtaining module, for obtaining a jump link of a page element;
a rule matching module, for obtaining a target link matching rule matched with the jump link according to the jump link; and a parameter collecting module, for analyzing a business parameter of the page element out of the jump link according to a parameter analyzing rule to which the target link matching rule corresponds.
9. A computer equipment, comprising a memory, a processor and a computer program stored on the memory and operable on the processor, characterized in that the method steps according to anyone of Claims 1 to 7 are realized when the processor executes the computer program.
10. A computer-readable storage medium, storing a computer program thereon, characterized in that the method steps according to anyone of Claims 1 to 7 are realized when the computer program is executed by a processor.

Date Recue/Date Received 2022-02-22
CA3152018A 2019-08-22 2020-06-24 Business parameter collecting method, device, computer equipment and storage medium Pending CA3152018A1 (en)

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