CN103378990B - A kind of data monitoring method based on mobile Internet inline code - Google Patents
A kind of data monitoring method based on mobile Internet inline code Download PDFInfo
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- CN103378990B CN103378990B CN201210108704.1A CN201210108704A CN103378990B CN 103378990 B CN103378990 B CN 103378990B CN 201210108704 A CN201210108704 A CN 201210108704A CN 103378990 B CN103378990 B CN 103378990B
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Abstract
The invention discloses a kind of data monitoring method based on mobile Internet inline code, comprise the following steps：Monitoring server obtains the advertising message of correlation from advertising resource server；Monitoring server automatically generates corresponding embedded monitoring code；The advertising message of acquirement and monitoring code are embedded in mobile phone web pages or mobile phone application software advertising media, generate a new moving advertising；User is browsed and is clicked on by various mobile devices advertisement, and user can jump to corresponding advertisement page after clicking on advertisement, reaches effect of advertising；During user clicks on advertisement, monitoring server therefrom can directly record the real data of user's access.The present invention passes through the extraneous third-party institution and implements data monitoring to mobile Internet advertisement it is achieved that accurate, reliable ad data is collected, and is that a safe and reliable security system is set up in the development of mobile Internet advertising market.
Description
Technical field
The present invention relates to mobile Internet advertisement field is and in particular to a kind of data based on mobile Internet inline code
Monitoring method.
Background technology
From development both domestic and external at present, the web advertisement is mainly by way of inline code in the Internet
Advertisement be monitored.By server, client will will automatically generate the monitoring generation of this advertisement after the information input of advertisement
Code, specific monitoring code is embedded in the website putting advertisement advertising media, and server just can therefrom monitor advertisement
Practical situation.Although the data monitoring method of embedded code is already present in Internet advertising industry, after all can only pin
To the Internet, and the data monitoring method being specifically designed for the inline code/middleware of mobile Internet advertising sector does not also occur
One complete pattern.
At present China's mobile Internet advertisement is increasingly paid close attention to by insider, its develop be in one quick-fried
The stage sent out, but do not have inline code in Internet advertising industry to monitor the Related Measures of situation, the monitoring method of advertisement is only
It is confined to internet arena.The charge of domestic moving advertising is mainly paid according to the displaying amount of advertisement and click volume
, there is the phenomenon that false data causes advertiser's advertising cost to rise, lack related security system it is impossible to effective guarantee is each
Fang Liyi.
Content of the invention
For the obstacle overcoming moving advertising to run in fast development, make up can only being directed to of inline code Monitoring Data
The deficiency of the Internet, the invention provides a kind of data monitoring method based on mobile Internet inline code, realizes by the external world
The third-party institution data monitoring is carried out to mobile Internet advertisement, be whole market development set up one safe and reliable
Security system, makes up the serious problems of information asymmetry in mobile Internet, greatly enhances advertiser and throws in mobile Internet
Put the confidence of advertisement, a direct impetus is played to the whole market scale of moving advertising.
For reaching above-mentioned purpose, the technical scheme is that, a kind of data prison based on mobile Internet inline code
Survey method, comprises the following steps：
Step A1：Monitoring server obtains the advertising message of correlation from advertising resource server；
Step A2：Monitoring server automatically generates corresponding embedded monitoring code；
Step A3：The advertising message of acquirement and monitoring code are embedded into advertising media mobile phone web pages or mobile phone application is soft
In part, generate a new moving advertising；
Step A4：User is browsed and is clicked on by various mobile devices advertisement, and user can jump to correspondence after clicking on advertisement
Advertisement page, reaches effect of advertising；
Step A5：During user clicks on advertisement, monitoring server therefrom can directly record the reality of user's access
Data.
Further, also include step A6：Advertiser checks monitoring of the advertisement data by monitoring server.
Further, described advertising message includes word, picture, the network address of advertisement page and the advertisement mode of advertisement
Deng.
Further, described monitoring code monitors bag or middleware for SDK.
The present invention passes through the monitoring of the advertisement code that exploitation is specifically designed for mobile Internet field, from third-party angle to state
Interior main flow wireless medium, the advertisement putting situation of wireless client software carry out real-time monitoring, provide advertiser in wireless medium
On advertisement putting form, visit capacity situation, the data statisticss index such as input expense, it is reasonable for providing one for moving advertising industry
Market standard, form health, the development environment of safety.The invention has the characteristics that：
First, statistical monitoring not only can be carried out to the advertisement in mobile phone Ge great portal website, can also be for mobile whole
The advertisement that application software on end is thrown in is monitored, the neighborhood covering being related to whole mobile Internet advertising.
2nd, cross-platform, real-time, accurately capture the firsthand data.By independent research specific SDK monitoring code, to wide
Accuse data to swap, collect and arrange, to realize the monitoring service to mobile phone terminal advertisement.Using mobile Internet industrial chain
The pattern of data research and data genaration and technology, incorporate the intelligence such as IOS, Android, Windows Phone, Symbian
The integrated use of cell phone platform.
Specific embodiment
The data monitoring method based on mobile Internet inline code that the present invention provides, to monitor server as core,
By monitoring the monitoring code that automatically generates of server and SDK monitoring bag, advertiser can autonomous replication or download, and it is embedding
Enter in mobile phone website or Mobile solution；By the method for inline code, mobile Internet advertisement is carried out the interception of data with
Record, then forms mobile Internet advertising database, to realize accurate, reliable ad data with this and to collect.Specifically include
Following steps：
Step A1：Monitoring server obtains the advertising message of correlation from advertising resource server；Wherein advertising message bag
Include word, picture, the network address of advertisement page and advertisement mode of advertisement etc.；
Step A2：Monitoring server automatically generates corresponding embedded monitoring code, and monitoring code can be SDK monitoring bag
Or middleware；
Step A3：The advertising message of acquirement and monitoring code are embedded into advertising media mobile phone web pages or mobile phone application is soft
In part, generate a new moving advertising；
Step A4：User is browsed and is clicked on by various mobile devices advertisement, and user can jump to correspondence after clicking on advertisement
Advertisement page, reaches effect of advertising；
Step A5：During user clicks on advertisement, monitoring server therefrom can directly record the reality of user's access
Data；
Step A6：Advertiser checks monitoring of the advertisement data by monitoring server.
From the point of view of total, the present invention can be independent of mobile Internet advertisement mode under normal circumstances, in advertiser
In the case of having demand, just can embed the specified monitoring code that the present invention is generated at any time, form is convenient, simple.Functionally
From the point of view of, the present invention is different from the ad data monitoring method of advertising media and advertising platform itself, from objective neutral angle pair
Advertisement is monitored, and from the beginning of monitoring code or middleware are embedded into advertising media, monitoring server just automatically begins to carry out extensively
Accuse monitoring and the statistics of data, monitoring process is real-time, accurate, true, substantially increases the reliability of ad data.
Above specific embodiment is to illustrate the invention and not to limit the present invention, those skilled in the art couple
The equivalent variations that above-described embodiment is carried out.Replace all within claims.
Claims (2)
1. a kind of data monitoring method based on mobile Internet inline code is it is characterised in that comprise the following steps：
Step A1：Third party monitoring server obtains the advertising message of correlation from advertising resource server；
Step A2：Third party monitoring server automatically generates corresponding embedded monitoring code；Wherein, described monitoring code is
SDK monitoring bag or middleware, described SDK monitoring bag is for swapping to ad data, collecting and arranging；
Step A3：The advertising message of acquirement and monitoring code are embedded into mobile phone web pages or mobile phone application software by advertising media
In, generate a new moving advertising, meanwhile, automatically begin to carry out the real-time of ad data in described third party monitoring server
Monitoring and statistics；
Step A4：User is browsed and is clicked on by various mobile devices advertisement, and user can jump to corresponding advertisement after clicking on advertisement
The page, reaches effect of advertising；
Step A5：During user clicks on advertisement, the third party monitoring server reality that therefrom directly record user accesses
Data, and form mobile Internet advertising database；Wherein, described real data includes advertisement putting form, visit capacity and throwing
Put cost data；
Step A6：Advertiser checks monitoring of the advertisement data by third party monitoring server；Described monitoring code is additionally operable to for wide
Accuse main autonomous replication or download, and embed it in mobile phone website or Mobile solution.
2. the data monitoring method based on mobile Internet inline code according to claim 1 is it is characterised in that described
Advertising message includes word, picture, the network address of advertisement page and the advertisement mode of advertisement.
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| CN201210108704.1A CN103378990B (en) | 2012-04-16 | 2012-04-16 | A kind of data monitoring method based on mobile Internet inline code |
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| CN201210108704.1A CN103378990B (en) | 2012-04-16 | 2012-04-16 | A kind of data monitoring method based on mobile Internet inline code |
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| CN103378990A CN103378990A (en) | 2013-10-30 |
| CN103378990B true CN103378990B (en) | 2017-03-01 |
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| CN103606094A (en) * | 2013-11-06 | 2014-02-26 | 北京掌阔移动传媒科技有限公司 | Mobile Internet advertisement monitoring method and system thereof |
| CN103559302B (en) * | 2013-11-14 | 2017-02-01 | 北京国双科技有限公司 | Method, device and system for monitoring state of network media data |
| CN104869136B (en) * | 2014-02-25 | 2018-01-16 | 晶赞广告（上海）有限公司 | A kind of method of Internet advertising monitoring information high concurrent safe transmission |
| CN104504587A (en) * | 2014-12-31 | 2015-04-08 | 乐视网信息技术（北京）股份有限公司 | Advertisement monitoring method and device, electronic apparatus |
| CN106651416A (en) * | 2015-10-30 | 2017-05-10 | 北京国双科技有限公司 | Analyzing method and analyzing device of application popularization information |
| CN107528818B (en) * | 2016-09-27 | 2019-12-06 | 腾讯科技（北京）有限公司 | Data processing method and device for media file |
| CN107341682A (en) * | 2016-11-17 | 2017-11-10 | 精硕科技（北京）股份有限公司 | A kind of advertising message monitoring and evaluation method and its device |
| CN109598531B (en) * | 2017-09-30 | 2021-05-25 | 北京国双科技有限公司 | Monitoring code generation method and verification method |
| CN109934609B (en) * | 2017-12-18 | 2021-06-08 | 深圳市慧动创想科技有限公司 | Advertisement data association method and device, computer equipment and storage medium |
| CN108959401B (en) * | 2018-06-05 | 2021-07-16 | 腾讯科技（深圳）有限公司 | Information propagation monitoring and analyzing method, system, server and storage medium |
| CN109034916A (en) * | 2018-09-07 | 2018-12-18 | 精硕科技（北京）股份有限公司 | Monitoring method, device, storage medium and the processor of ad traffic |
| CN111970542B (en) * | 2020-08-21 | 2022-08-09 | 广州欢网科技有限责任公司 | System and method for supporting SDK monitoring without upgrading self-advertising app compatibility of smart television |
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Address after: 511436 rooms 1101, 1102 and 1105, No. 15, Zhigang street, Xinzao Town, Panyu District, Guangzhou City, Guangdong Province Patentee after: GUANGZHOU IIMEDIA INFORMATION CONSULTING Co.,Ltd. Address before: Guangdong city of Guangzhou province Panyu District Xiaoguwei street in two cross road No. 22 A1001-A1002 Patentee before: GUANGZHOU IIMEDIA INFORMATION CONSULTING Co.,Ltd. |