CN1949259A - Method for point contacting information of collecting web page by embedding code in web page - Google Patents

Method for point contacting information of collecting web page by embedding code in web page Download PDF

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Publication number
CN1949259A
CN1949259A CN 200610002956 CN200610002956A CN1949259A CN 1949259 A CN1949259 A CN 1949259A CN 200610002956 CN200610002956 CN 200610002956 CN 200610002956 A CN200610002956 A CN 200610002956A CN 1949259 A CN1949259 A CN 1949259A
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click
webpage
jumping
click information
information
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Granted
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CN 200610002956
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CN1949259B (en
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马天云
李力岩
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SHANGZHU TECHNOLOGY (BEIJING) Co Ltd
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SHANGZHU TECHNOLOGY (BEIJING) Co Ltd
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Abstract

The invention relates to a method used embedded code to collect click information on web. The method includes the following steps: using embedded code to collect the click information; transmitting it to server. It is set monitoring code for the monitored web to count secondary jump quantity, rate and address, click quantity and address, exactly distinguish different hyperlinks secondary jump quantity and rate, click quantity on web, distinguish them for the monitored web from different network stations source, for different hyperlinks on the monitored web from different network station source.

Description

By in webpage, embedding the method that code is gathered the click information of webpage
Technical field
The present invention relates to computer networking technology, in particular to a kind of method of gathering the click information of webpage by embedding code in webpage.
Background technology
In computer networking technology, to the design of the collection of the click information of webpage and analysis with use constantly and increase, various possible technology all are applied to wherein.If the user has carried out again effectively clicking on monitored webpage by clicking after the hyperlink on a certain webpage or the network address of directly importing monitored webpage arrive monitored webpage next time, then claim this behavior to be " two jump ".Two total amounts of jumping are called " two jumping amounts ", and the ratio that it and this hyperlink or the network address of directly importing monitored webpage bring the total flow of monitored webpage is called " two jumping rates ".Simultaneously, will on the page, produce the two click addresses of jumping and be called " two jump the address ".For example, two slip a line to being used in the Internet advertising field, and it can reflect the true effect of Internet advertising, can help the website to optimize the input strategy of Internet advertising by holding associated information, improve input-output ratio.The whole number of clicks of user on webpage and click the address can objectively reflect the degree of concern that is subjected to of this page and content thereof, is referred to as " click volume " and " click address " respectively.The click behavior has reflected the level of interest of user to different hyperlink in the page.
Monitoring for webpage two jumping amounts and click volume, general implementation is all to add monitoring code on each webpage of monitored website, each code is (user has browsed this webpage by browser) when being called, and obtains the address of the webpage that user's previous step browsed by the information that http protocol provided.Obtain two jumping amount and click volumes by holistic approach then for some webpages.There is a defective in this kind mode, if there is the hyperlink of the same address of more than one sensing on the webpage of required monitoring, for this kind implementation, be to differentiate two jumping amounts of concrete each address and click volume, and this kind implementation all adds monitoring code on each webpage of website that need be monitored, obviously is inconvenient, if have some webpage to miss the placement monitoring code, will cause the inaccurate of statistics.
The present invention has adopted the mode of " embedding code in single-page monitors ", and it is just passable promptly only to place monitoring code on monitored webpage, does not influence other webpage, thereby has reduced the complicacy of using.And if have the hyperlink of the same address of more than one sensing, two jumping amount and the click volumes that also can add up each address by this mode respectively on the monitored webpage.
The statistics of click volume of the present invention and click address is except browsing the effect of flow by analyzing web page, can also be for the webpage of appointment, analysis user is preferred what content on the webpage clicking, thereby helps the website to optimize the content of webpage, understands user's behavior.
Summary of the invention
According to a first aspect of the invention, provide a kind of and gathered the method for the click information of webpage by embed code in webpage, described method comprises: the click information of utilizing the code of embedded web page to gather described webpage; The click information that sends described collection is to server.
According to a second aspect of the invention, a kind of collection and analytical approach of webpage click information are provided, comprise: after receiving the webpage click information of gathering by the method in the described first aspect, further this information is handled, this processing comprises: according to two jumping addresses or click address, calculate respectively for the described two jumping addresses different on the described monitored webpage or two jumping amounts or the click volume and the two jumping rates of described click address.
According to a third aspect of the invention we, a kind of collection and analytical approach of webpage click information are provided, comprise: after receiving the webpage click information of gathering by the method in the described first aspect, further this information is handled, this processing comprises: according to the domain name part of the web page address of source web, calculate two jumping amounts or click volume and two jumping rates for different described source webs.
According to a forth aspect of the invention, a kind of collection and analytical approach of webpage click information are provided, comprise: after receiving the webpage click information of gathering, further calculate two jumping amounts or click volume and two jumping rates according to different sources, website for two different on described monitored webpage jumping addresses or click address by the method in the described first aspect.
According to a forth aspect of the invention, a kind of webpage click information acquisition system is provided, it comprises subscriber computer and the monitor server that connects via network, described subscriber computer is carried out the code of embedded web page to gather the click information of described webpage, then described click information is sent to described monitor server.
Description of drawings
Fig. 1 passes through in webpage to embed the process flow diagram of method that code is gathered the click information of webpage according to the embodiment of the invention;
Fig. 2 is the structural drawing according to the webpage information acquisition system of the embodiment of the invention;
Fig. 3 is the operational flowchart of webpage information acquisition system shown in Figure 2.
Embodiment
Below in conjunction with accompanying drawing the preferred embodiments of the present invention are described.In one embodiment of the invention, at first, the monitoring code that utilization is placed on monitored webpage is gathered the click information of this webpage, this information can comprise two addresses of jumping and clicking and two addresses, source of jumping and clicking, wherein, two addresses, source of jumping and clicking are meant which webpage the user has browsed and come monitored webpage then, and then have produced two behaviors of jumping and clicking.Then, monitoring code sends to monitor server with institute's collection two jumpings and click information by the HTTP request.
After the click information that monitor server obtains gathering, draw data about two jumping amounts, click volume and two jumping rates by analysis.Particularly, by two addresses of jumping and clicking, can analyze the click information data of two jumping amounts, click volume and the two jumping rates or the like of each web object of on monitored webpage, clicking about the user; In addition, by two addresses, source of jumping and clicking, can also analyze two jumping amounts, click volume and two jumping rates that each user's source web (such as sina.com, baidu.com) brings for monitored webpage.With above both combine two jumping amounts, click volume and two jumping rates that the source web that can analyze each user brings for each web object of clicking on monitored webpage.
With reference to Fig. 1, the monitoring code that embeds in the monitored webpage judges at first whether current page is provided with the document.onclick attribute, if be provided with, a self-defined new attribute old_onclick in the document object then, and the existing document.onclick property value of current page is kept in this self-defining attribute.The value of resetting the document.onclick attribute then is the function name new_onclick of an appointment.Judge then whether current page is provided with the window.onload attribute, if be provided with, a self-defined new attribute old_onload in the window object then, and the existing window.onload property value of current page is kept in this self-defining attribute.The value of resetting the window.onload attribute then is the function name new_onload of an appointment.
Alternatively, owing to reset the window.onload attribute, the function new_onload of described appointment after webpage is loaded will be triggered, and carries out following operation.At first do a circulation, be designated as i under the circulation, the subscript starting point is 0 to be recycled to window.frames.length-1 (window.frames.length is the number of FRAME or IFRAME object on the page).Next use " try{ " statement to begin to encapsulate following operation.Passing through window.frames[i] .document obtains the document object of FRAME on the page or IFRAME object successively.Judge whether this docuemt object is provided with the onclick attribute, if were provided with in this document object a self-defined new attribute old_onclick, and the existing onclick property value of this document object is kept in this self-defining attribute.The value of resetting the onclick attribute of this document object then is the function name new_onclick of appointment, and the function name of this appointment is consistent with function name to the document.onclick attribute setting of whole monitored webpage.With " } catch () { } " encapsulation that begins with " try{ " statement of Statement Completion.Judge whether at last to have preserved original window.onload property value, if preserved then call original window.onload operation by Custom Attributes old_onload by Custom Attributes old_onload.
By carrying out top operation, when the user clicks this webpage, no matter directly click this webpage itself and still clicked FRAME in the webpage or the content among the IFRAME, the function new_onclick of appointment will be triggered, and the function that is triggered then carries out the operation of corresponding appointment.Like this, no matter click information about this webpage be gathered and be analyzed to described web object at monitored webpage where can by the method for the embodiment of the invention.
The beginning of operating at the function new_onclick that utilizes described appointment, alternatively, whether the number of clicks of judging the user (has for example surpassed pre-determined number, 20 times), if surpassed this pre-determined number, think that then this user reasonably browses this webpage, thereby no longer monitor the later click behavior of this number of times.
Further, obtaining web object that trigger to click (onclick) incident, in this, is different for the processing of the browser of the browser of compatible IE (Internet Explorer) and compatible Netscape.
For the mode of compatible IE, judge at first whether the window.event object exists, if existed window.event.srcElement for triggering the object of this onclick incident.If there is no, then click event triggers in FRAME or IFRAME.Do a circulation, be designated as i under the circulation, the subscript starting point is 0 to be recycled to window.frames.length-1.Next use " try{ " statement to begin to encapsulate following operation.Judge window.frames[i successively] whether .event exist, if exist then window.frames[i] .event.srcElement is for triggering the object of this onclick incident.With " } catch () { } " encapsulation that begins with " try{ " statement of Statement Completion.
For the browser of compatible Netscape, itself can provide the parameter of an event object onclick function, and parameter is called e, and then e.target is for triggering the object of this onclick incident.
Obtained after the object that triggers this onclick incident, ownerDocument attribute by this object obtains the document object under it, then, judge whether to preserve the onclick property value of this original document object, if preserved then call original onclick operation by Custom Attributes old_onclick by Custom Attributes old_onclick.
Next, determine the type of this web object, promptly whether this object can trigger hyperlink or this object itself is a button.Because web object is to form with tree, by whether containing the hyperlink object in each layer father node of judging an object, just can determine whether this object can trigger a hyperlink.Because be not the hyperlink object if trigger the object of onclick incident itself, but have the hyperlink object in the parent node that then this hyperlink object will be triggered.Implementation is, judges at first whether this object can trigger hyperlink, and object is called o, and o.tagName==" A " can show that this object is a hyperlink.If this object is not hyperlink then does circulation, obtain higher level's father node successively, o.parentNode is the direct father node of object, if o is not the hyperlink object, then allows o=o.parentNode continue this circulation.If found the hyperlink object then withdraw from circulation,, then show and on the HTML ways of writing, unlikely have this mode if circulation has surpassed pre-determined number (for example, 30 times), so withdraw from circulation if surmounted the root node of tree then withdraw from circulation.
If found the hyperlink object then obtained the URL address of this hyperlink object, this address is the two jumping addresses (click address) of user on monitored webpage, object is called ao, can obtain by the ao.href attribute, if property value does not exist then represents with minus sign.Obtain the title of this hyperlink object then by ao.name or ao.id attribute, if property value does not exist then represents with minus sign.
If can not trigger hyperlink, judge then whether this object is button.O.tagName==" INPUT " and (o.type==" button " or o.type==" image " or o.type==" submit ") show that this object is a button.If button obtains button name by o.name or o.id attribute, if property value does not exist then represents with minus sign.
If determine that hyperlink of this objects trigger or this object itself are buttons, then obtain the webpage coordinate of object, wherein, object is called o, the value of x axle is the offsetLeft value of all parent objects of o on o.offsetLeft adds up, and the value of y axle is the offsetTop value of all parent objects of o on o.offsetTop adds up.In addition, write down which time click that this time click is this user by global variable.
From the above mentioned, utilize the click information of described code collection to comprise: to click the type (can trigger the web object or the button of hyperlink) of object, the title of web object, the page coordinates of web object (x axle and y axial coordinate), the number of times of click, two is jumped the web page address of address (click address) and user's source web.
The code of last described embedding (is the JavaScript code at this) sends the HTTP request to monitor server, sends to server in order to the information of will gather, and is further analyzed by server.Particularly, can send described request by the Image object of JavaScript, behind the sre attribute that is provided with the Image object, this Image object can send the HTTP request and Show Picture to obtain, and the data of described collection just are included in the parameter of this HTTP request.Return the picture of a transparent pixel after server obtains asking, and the parameter by this request obtains the data of being gathered by described code.Alternatively, delay scheduled time (for example, 100 milliseconds) can obtain by serviced device with this HTTP request of basic assurance then.
Server receives after the data of monitoring code collection, according to two jumping addresses or click address, calculates two jumping amounts or click volume and two jumping rates for two jumping addresses or click address different on the monitoring webpage respectively.(for example: www.sina.com.cn www.baidu.com), calculates two jumping amounts or click volume and two jumping rates for different sources, website according to the domain name part of the web page address of source web.Can further calculate then, for monitoring two different on webpage jumping addresses or clicking two jumping amounts or click volume and the two jumping rates of address according to different sources, website.
Below with reference to the webpage click information acquisition system of Fig. 2 explanation according to the embodiment of the invention.As shown in Figure 2, comprise client and server end according to the webpage click information acquisition system of present embodiment via Internet connection, wherein, can comprise nextport hardware component NextPorts such as interior firewall, internal router, inner exchanging machine, monitor server, database server, application server at server end.
Fig. 3 is the operational flowchart of webpage information acquisition system shown in Figure 2.As shown in Figure 3, in described client, at first monitored webpage is operated by running browser by the network user, then, browser is monitored this network user's two jumping and click behaviors by carrying out monitoring code; The click information that last described monitoring code utilizes the method for the click information of the collection webpage in the previous embodiment to gather monitored webpage, and this click information sent to monitor server (server end shown in Figure 2) via the internet.
Described click information can comprise: click the type (can trigger the web object or the button of hyperlink) of object, the title of web object, the page coordinates of web object (x axle and y axial coordinate), the number of times of click, two is jumped the web page address of address (click address) and user's source web.
Described monitor server receives after the data of monitoring code collection, according to two jumping addresses or click address, calculates two jumping amounts or click volume and two jumping rates for two jumping addresses or click address different on the monitoring webpage respectively.According to the domain name part of the web page address of source web, calculate two jumping amounts or click volume and two jumping rates for different sources, website.Can further calculate then, for monitoring two different on webpage jumping addresses or clicking two jumping amounts or click volume and the two jumping rates of address according to different sources, website.
By the present invention, only need place monitoring code on monitored webpage just can add up two jumping amounts, click volume, two jumping rates and two jumping addresses and click the address, and can accurately distinguish two jumping amounts, click volume and the two jumping rates of different hyperlink on the webpage, two jumping amounts, click volume and the two jumping rates originated and bring to monitored webpage in different websites can be distinguished, two jumping amounts, click volume and the two jumping rates originated and bring to different hyperlink on the monitored webpage in different websites can be distinguished.
Though more than gather the collection and the analytical approach of the method for the click information of webpage, webpage click information and be described in detail by in webpage, embedding code of the present invention by some exemplary embodiments, but above these embodiment are not exhaustive, and those skilled in the art can realize variations and modifications within the spirit and scope of the present invention.Therefore, the present invention is not limited to these embodiment, and scope of the present invention only is as the criterion by claims.

Claims (14)

1. gather the method for the click information of webpage by in webpage, embedding code for one kind, may further comprise the steps:
The click information of utilizing the code of embedded web page to gather described webpage;
The click information that sends described collection is to server.
2. according to claim 1 by in webpage, embedding the method that code is gathered the click information of webpage, wherein,
The step of the described click information of described collection further comprises:
Obtain the web object that triggers click event;
Determine the type of described web object,
According to the type of described web object, gather described click information.
3. according to claim 2 by in webpage, embedding the method that code is gathered the click information of webpage, wherein, under the situation of number of clicks, carry out the described step that obtains the web object that triggers click event less than predetermined value.
4. according to claim 1 by in webpage, embedding the method that code is gathered the click information of webpage, wherein, described click information comprises that the number of times, two of page coordinates, the click of title, the web object of the type of described click object, described click object jumps addresses, clicks in the web page address of address and user sources website one or more.
5. the collection of a webpage click information and analytical approach, comprise: after receiving by webpage click information according to any one described method collection in the claim 1~4, further this information is handled, this processing comprises: according to two jumping addresses or click address, calculate respectively for the described two jumping addresses different on the described monitored webpage or two jumping amounts or the click volume and the two jumping rates of described click address.
6. the collection of a webpage click information and analytical approach, comprise: receiving by according to any one is described by embedding in webpage after code gathers the webpage click information that method of the click information of webpage gathers in the claim 1~4, further this information is handled, this processing comprises: according to the domain name part of the web page address of source web, calculate two jumping amounts or click volume and two jumping rates for different described source webs.
7. the collection of a webpage click information and analytical approach, comprise: receiving by according to any one is described by embedding in webpage after code gathers the webpage click information that method of the click information of webpage gathers in the claim 1~4, further calculating for different two jumping addresses or click two jumping amounts or the click volume and the two jumping rates according to different sources, website of address on the described monitored webpage.
8. webpage click information acquisition system, it comprises subscriber computer and the monitor server that connects via network, described subscriber computer is carried out the code of embedded web page to gather the click information of described webpage, then described click information is sent to described monitor server.
9. webpage click information acquisition system according to Claim 8, wherein, gather described click information and may further comprise the steps:
Obtain the web object that triggers click event;
Determine the type of described web object,
According to the type of described web object, gather described click information.
10. according to the webpage click information acquisition system of claim 9, wherein, under the situation of number of clicks, carry out the described step that obtains the web object that triggers click event less than predetermined value.
11. webpage click information acquisition system according to Claim 8, wherein, described click information comprises that the number of times, two of page coordinates, the click of title, the web object of the type of described click object, described click object jumps addresses, clicks in the web page address of address and user sources website one or more.
12. webpage click information acquisition system according to Claim 8, wherein, described monitor server is further handled described click information, comprise:, calculate respectively for the described two jumping addresses different on the described monitored webpage or two jumping amounts or the click volume and the two jumping rates of described click address according to two jumping addresses or click address.
13. webpage click information acquisition system according to Claim 8, wherein, described monitor server is further handled described click information, comprise:, calculate two jumping amounts or click volume and two jumping rates for different described source webs according to the domain name part of the web page address of source web.
14. webpage click information acquisition system according to Claim 8, wherein, described monitor server is further handled described click information, comprising: further calculate two jumping amounts or click volume and two jumping rates according to different sources, website for two different on described monitored webpage jumping addresses or click address.
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