CN101299688B - Method for acquiring touching quantity of web page area - Google Patents
Method for acquiring touching quantity of web page area Download PDFInfo
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- CN101299688B CN101299688B CN2008101149982A CN200810114998A CN101299688B CN 101299688 B CN101299688 B CN 101299688B CN 2008101149982 A CN2008101149982 A CN 2008101149982A CN 200810114998 A CN200810114998 A CN 200810114998A CN 101299688 B CN101299688 B CN 101299688B
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Abstract
The invention discloses a method for acquiring touching quantity of web page area, which includes the following steps: acquiring touching actions on the web page to be monitored, and acquiring the touching position; transmitting the touching information to a data acquisition server; generating a result report according to the received data of the data acquisition server; acquiring the data reportweb page region selected by users in the report page; acquiring the touching quantity of the data report web page region according to each touching position and the data report web page region; and displaying the touching quantity. The invention can acquire and display the touching quantity of the web page region through the acquired positions of every touching position and the data report web page region selected by users, thereby knowing the focus region of pages.
Description
Technical field
The present invention relates to technical field of the computer network, particularly relate to a kind of method of obtaining touching quantity of web page area.
Background technology
Along with the continuous development of computer networking technology, the webpage click number quantitative statistics more and more is subjected to user's attention.At present, the method of statistical web page touching quantity mainly is an arrangement javascript code in being required the page of statistics, the javascript code can be monitored the click behavior that the viewer produces when browsing pages, and the data that the viewer clicks are back to acquisition server, calculate by the backstage then and obtain touching quantity.By to the webpage click number quantitative analysis, can judge whether this webpage is subjected to the user and pays close attention to.
In realizing process of the present invention, the inventor finds that there are the following problems at least in the prior art: in the method for existing statistical web page touching quantity, can only add up the overall touching quantity of this webpage, can not obtain the touching quantity of web page area, clicked by the user thereby which column that can not judge this webpage is the most frequent, which content is paid close attention to by the user most, can not understand the focus area of the page.
Summary of the invention
The problem that the embodiment of the invention will solve provides a kind of method of obtaining touching quantity of web page area, to overcome the defective that can not obtain touching quantity of web page area in the prior art.
For achieving the above object, the technical scheme of the embodiment of the invention provides a kind of method of obtaining touching quantity of web page area, said method comprising the steps of: gather the click behavior on the webpage to be monitored, and obtain the position of described click; The information that sends described click is to data acquisition server; Data according to described data acquisition server is received generate the data report webpage; In described data report webpage, obtain the data report web page area that the user selects; According to the position and the described data report web page area of each click, obtain the touching quantity of described data report web page area; Show described touching quantity.
Wherein, click behavior on described collection webpage to be monitored, and obtain in the step of position of described click, specifically comprise: monitor the click behavior on the described webpage to be monitored, and obtain the data of the window size of the screen resolution of object type, coordinate, client of described click and client browser.
Wherein, in the step of the described object type data of obtaining click, specifically comprise: when the browser of opening described webpage to be monitored is IE, utilize window.event.srcElement to obtain the click event object, and utilize the nodeName attribute of object to obtain the type of described click event object; When the browser of opening described webpage to be monitored is Netscape and compatible browser thereof, utilizes event.target to obtain the click event object, and utilize the nodeName attribute of object to obtain the type of described click event object.
Wherein, in the step of the described coordinate data of obtaining click, specifically comprise: obtain the relative abscissa of the click of mouse in current window and the numerical value of relative ordinate; The up-down scroll bar of obtaining browser window is apart from the left side distance of browser and the numerical value of top margin; The relative abscissa by the click of described mouse in current window and the up-down scroll bar of described browser window apart from summation, are obtained the absolute abscissa of described click apart from the left side of browser; Sue for peace apart from the top margin of browser by the relative ordinate of the click of described mouse in current window and the up-down scroll bar of described browser window, obtain the absolute ordinate of described click.
Wherein, in the step of the described screen resolution data of obtaining client, specifically comprise: in the time can getting access to the self.screen object of browser, utilize self.screen.width and self.screen.height to obtain the resolution of screen; In the time can't obtaining browser self.screen object, if can get access to the selfjava object, utilize java.awt.Toolkit.getDefaultToolkit () .getScreenSize () .width and java.awt.Toolkit.getDefaultToolkit () .getScreenSize () .height to obtain the resolution of screen.
Wherein, in the step of the described window size data of obtaining client browser, specifically comprise:, then use self.innerWidth and self.innerHeight value window size for described client browser if get access to the self.innerWidth and the self.innerHeight attribute of client browser; Or the value of obtaining document.documentElement.clientWidth and document.documentElement.clientHeight is the window size of described client browser; Or the value of obtaining document.body.clientWidth and document.body.clientHeight is the window size of described client browser.
Wherein, after the data of the window size of the screen resolution of the described object type of obtaining click, coordinate, client and client browser, also comprise the step that filters out illegal click record, the described step that filters out illegal click record specifically comprises: when double click during interval greater than setting-up time, filter out described click; When clicking the size that surpasses content pages or on scroll bar, clicking, filter out described click; When page download when this locality is clicked, filter out described click; In the time of after clicking the object click, can't triggering the page events generation, filter out described click.
Wherein,, generate in the step of data report webpage, comprising in the described data of receiving according to data acquisition server: after data acquisition server is received click information, calculate the clicked total quantity of the page, and the touching quantity of each block; According to the number of times that the click coordinate that is obtained and each coordinate are repeated to click, can generate and click thermal map and reflect the hot spot region that the page is clicked, each color of pixel is clicked the number of times that overlaps with this coordinate and is divided into different colours in the thermal map.
Wherein, the data report web page area of described user's selection comprises: the zone that predefined zone, user go out with mouse drag in the page of described data report webpage in the complete page of described data report webpage, the described data report webpage.
Wherein, in the described step of obtaining the data report web page area that the user selects, specifically comprise: in the page of described data report webpage, go out one when regional with mouse drag when monitoring the user, obtain the coordinate in the upper left corner and the lower right corner in described zone, the zone of being determined by described coordinate is the data report web page area that the user selects.
Technique scheme only is an optimal technical scheme of the present invention, has following advantage: the data report web page area that position and the user of the embodiment of the invention by each click of collecting selects, can obtain and show the touching quantity of described web page area, thereby understand the focus area of the page.
Description of drawings
Fig. 1 is a kind of flow chart that obtains the method for touching quantity of web page area of the embodiment of the invention;
Fig. 2 is the flow chart that the another kind of the embodiment of the invention obtains the method for touching quantity of web page area;
Fig. 3 is the flow chart that the another kind of the embodiment of the invention obtains the method for touching quantity of web page area.
Embodiment
Below in conjunction with drawings and Examples, the specific embodiment of the present invention is described in further detail.Following examples are used to illustrate the present invention, but are not used for limiting the scope of the invention.
The present invention mainly is the analysis of clicking situation at website homepage, channel homepage or a certain popularization page, can show the touching quantity in described zone according to the User Defined zone.
A kind of method of obtaining touching quantity of web page area of the present invention may further comprise the steps:
At first, gather the click behavior on the webpage to be monitored, and obtain the position of described click.Be specially: at first monitor the click behavior on the described webpage to be monitored, and obtain the data of the window size of the screen resolution of object type, coordinate, client of described click and client browser, filter out illegal click record then, at last, the click information with the user is sent to data acquisition server.
When obtaining the object type data of click, it is different that IE (Ineternet Explorer) and Netscape and compatible browser thereof (for example Firefox etc.) obtain the mode of clicking the object incident.When the browser of opening described webpage to be monitored is IE (Internet Explorer), can utilize window.event.srcElement to obtain the click event object; When the browser of opening described webpage to be monitored is the Netscape compatible browser, producing the click event object can obtain by the event argument that provides to function when function triggers, for example parameter is called event, and then event.target is the object of click event.After obtaining the click event object, can utilize nodeName to obtain the type (as: link type (A), text filed type (AREA) etc.) of described click event object.
When obtaining the coordinate data of click, the main numerical value of abscissa by obtaining the click of mouse in current window and ordinate and obtain the numerical value of the up-down scroll bar of browser window apart from browser top margin and left side distance, by these two pairs of values and obtain the absolute coordinate of click.Wherein, can utilize event.clientX to obtain the relative abscissa of the click of mouse in current window, utilize event.clientY to obtain the relative ordinate of the click of mouse in current window; Obtain scroll bar and use different acquisition methods to come compatible different browsers to different browsers, as the left side of scroll bar that obtains the Netscape browser is apart from using self.pageXOffset, top margin self.pageYOffset apart from the distance of browser; For the IE browser, then use document.documentElement.scrollLeft to obtain the left side distance of scroll bar, use document.documentElement.scrollTop to obtain the top margin of scroll bar; For other browsers, then use document.body.scrollLeft to obtain the left side distance of scroll bar, use document.body.scrollTop to obtain the top margin of scroll bar; The up-down scroll bar of relative abscissa by the click of described mouse in current window and described browser window apart from summation, is obtained the absolute abscissa of described click apart from the left side of browser then; Sue for peace apart from the top margin of browser by the relative ordinate of the click of described mouse in current window and the up-down scroll bar of described browser window, obtain the absolute ordinate of described click.
When obtaining the screen resolution of client, under normal situation, use self.screen.width and self.screen.height to obtain the resolution of screen; If support JAVA and do not support under the situation of screen that use java.awt.Toolkit.getDefaultToolkit () .getScreenSize () .width and java.awt.Toolkit.getDefaultToolkit () .getScreenSize () .height obtain the resolution of screen at browser.
When obtaining the window size of client browser, use different acquisition methods for different client browsers, use self.innerWidth and self.innerHeight to obtain the size of client browser window as Netscape; Then use document.documentElement.clientWidth and document.documentElement.clientHeight to obtain for IE; For other browser, then use document.body.clientWidth and document.body.clientHeight to obtain.
The step that filters out illegal click record comprises:
(1) when double click during, filters out described click interval greater than setting-up time;
(2) when clicking the size that surpasses content pages or on scroll bar, clicking, filter out described click;
(3) when page download when this locality is clicked, filter out described click;
(4) in the time of after clicking the object click, can't triggering the page events generation, filter out described click.
After obtaining user's click information, create the image object by Javascript, the address of picture is a data acquisition server, and the click information that is collected is passed back as the parameter of picture address.
After data acquisition server is collected click information, obtain the clicked total quantity of the page according to the bar number of receiving information, and the touching quantity of each block; The click coordinate of passing through to be obtained calculates the number of times that each coordinate is repeated to click, can generate the click thermal map according to these data, reflect the hot spot region that the page is clicked by different colors, the number of times that each color of pixel is clicked coincidence with this coordinate in the thermal map is divided into different colours.
Then, report checks that the user can sign in to click information data report system, system will obtain the data report web page area that the user selects, and the report web page area that described user selects comprises the zone that predefined zone, user go out with mouse drag in the complete page of described webpage, the described webpage in the page of described webpage.Go out one when regional with mouse drag when monitoring the user in the page of described data report webpage, obtain the coordinate in the upper left corner and the lower right corner in described zone, the zone of being determined by described coordinate is the data report web page area that the user selects.
According to the position and the described data report web page area of each click, obtain the touching quantity of described data report web page area again.
At last, show described touching quantity.
Embodiment one, when the data report web page area of selecting as described user is the complete page of described webpage, the flow chart of a kind of method of obtaining touching quantity of web page area of the present invention as shown in Figure 1, with reference to Fig. 1, present embodiment may further comprise the steps:
Step s101 gathers the click behavior on the webpage to be monitored, and obtains the data of described click.In the present embodiment, arrangement javascript code in being required the page of statistics, the javascript code can be monitored the click behavior that the viewer produces when browsing pages, and obtains object type, coordinate, the screen resolution of client and the data such as window size of client browser of described click.In the present embodiment, suppose to use IE to open described webpage to be monitored, when obtaining the object type data of click, utilize window.event.srcElement to obtain the click event object, and utilize nodeName to obtain the type of described click event object; Utilize event.clientX to obtain the relative abscissa of the click of mouse in current window, utilize event.clientY to obtain the relative ordinate of the click of mouse in current window, use document.documentElement.scrollLeft to obtain the left side distance of scroll bar, use document.documentElement.scrollTop to obtain the top margin of scroll bar, and by these two pairs of values and obtain the absolute coordinate of click; Use self.screen.width and self.screen.height to obtain the resolution of screen; Use document.documentElement.clientWidth and document.documentElement.clientHeight to obtain the size of the window of client browser.
Step s102 filters out illegal click record.In the present embodiment, suppose partly to click double click, then filter out described click interval greater than setting-up time (as 500 milliseconds).
Step s103 arrives data acquisition server with the transfer of data that collects, and calculates page total number of clicks by the backstage, generates according to the coordinate of clicking object and clicks thermal map, and each color of pixel is divided into different colours with the number of times that this coordinate click overlaps in the thermal map.In the present embodiment, user's click behavior will present in thermal map with the form of color lump, and the color in zone is bright more, shows that then this regional touching quantity is intensive more.
Step s104 according to the position of each click, obtains the touching quantity of described data report webpage.In the present embodiment, by the Ajax mode, relatively whether the coordinate of Dian Jiing and is added up the click in described webpage in described webpage, obtains the touching quantity of described webpage.
Step s105 shows described touching quantity in described data report webpage.
Embodiment two, and the data report web page area of selecting as described user is in the described webpage during predefined zone, the flow chart of a kind of method of obtaining touching quantity of web page area of the present invention as shown in Figure 2, with reference to Fig. 2, present embodiment may further comprise the steps:
Step s201 gathers the click behavior on the webpage to be monitored, and obtains the data of described click.In the present embodiment, arrangement javascript code in being required the page of statistics, the javascript code can be monitored the click behavior that the viewer produces when browsing pages, and obtains object type, coordinate, the screen resolution of client and the data such as window size of client browser of described click.In the present embodiment, suppose to use IE to open described webpage to be monitored, its method of window size of obtaining the screen resolution of object type, coordinate, client of described click and client browser is identical with method among the embodiment one.
Step s202 filters out illegal click record.In the present embodiment, suppose that the part click for to click, then filters out described click on scroll bar.
Step s203 arrives data acquisition server with the transfer of data that collects, and calculates page total number of clicks by the backstage, generates according to the coordinate of clicking object and clicks thermal map, and each color of pixel is divided into different colours with the number of times that this coordinate click overlaps in the thermal map.In the present embodiment, user's click behavior will present in thermal map with the form of color lump, and the color in zone is bright more, shows that then this regional touching quantity is intensive more.
Step s204 according to predefined zone in the position of each click and the described data report webpage, obtains the touching quantity of described web page area.In the present embodiment, described web page area is determined by the upper left corner in predefined zone in this webpage and the coordinate in the lower right corner, for example: the upper left corner coordinate in predefined zone is (300 in this webpage, 500), lower right corner coordinate is (600,200) time, by line, the point (300 of point (300,500) with point (300,200), 200) with point (600, line, the point (600 of line 200), point (600,200) and point (600,500), 500) rectangular area that constitutes with the line of point (300,500) is the web page area of user's selection.By the Ajax mode, relatively whether the coordinate of Dian Jiing and is added up the click in described web page area in described web page area, obtains the touching quantity of described web page area.
Step s205 shows described touching quantity in described data report web page area.
Embodiment three, when data report web page area that described user selects in the page of user at described webpage with mouse drag go out regional the time, the flow chart of a kind of method of obtaining touching quantity of web page area of the present invention as shown in Figure 3, with reference to Fig. 3, present embodiment may further comprise the steps:
Step s301 gathers the click behavior on the webpage to be monitored, and obtains the data of described click.In the present embodiment, arrangement javascript code in being required the page of statistics, the javascript code can be monitored the click behavior that the viewer produces when browsing pages, and obtains object type, coordinate, the screen resolution of client and the data such as window size of client browser of described click.In the present embodiment, suppose to use IE to open described webpage to be monitored, its method of window size of obtaining the screen resolution of object type, coordinate, client of described click and client browser is identical with method among the embodiment one.
Step s302 filters out illegal click record.In the present embodiment, suppose that the part click does not trigger any page events, then filters out described click.For example go out, determine the event code that does not have onClick or onMouswdown in the HTML code of clicking object, judge that then this time click is invalid when clicking page empty.
Step s303 arrives data acquisition server with the transfer of data that collects, and calculates page total number of clicks by the backstage, generates according to the coordinate of clicking object and clicks thermal map, and each color of pixel is divided into different colours with the number of times that this coordinate click overlaps in the thermal map.In the present embodiment, user's click behavior will present in thermal map with the form of color lump, and the color in zone is bright more, shows that then this regional touching quantity is intensive more.
Step s304 goes out one when regional with mouse drag when monitoring the user in the page of described report webpage, obtain the coordinate in the upper left corner and the lower right corner in described zone, and the zone of being determined by described coordinate is the report web page area that the user selects.For example: the upper left corner coordinate when the zone that mouse drag goes out is (300,500), and lower right corner coordinate is (600,200) time, by line, the point (300 of point (300,500) with point (300,200), 200) with point (600, line, the point (600 of line 200), point (600,200) and point (600,500), 500) rectangular area that constitutes with the line of point (300,500) is the report web page area of user's selection.
Step s305 according to the position and the described report web page area of each click, obtains the touching quantity of described web page area.In the present embodiment, by the Ajax mode, relatively whether the coordinate of Dian Jiing and is added up the click in described web page area in described web page area, obtains the touching quantity of described web page area.
Step s306 shows described touching quantity in described report web page area.
The web page area that position and the user of the embodiment of the invention by each click of collecting selects, can obtain and show the touching quantity of described web page area, judge which column of this webpage is the most frequent and clicked by the user, which content is paid close attention to by the user most, and the focus area of the understanding page, thereby draw the most effective input of advertisement zone, provide directive function web page contents design and page layout; Further improve user's marketing program and help the user to create the higher website of transfer ratio, improve the website efficiency of operation, also at large reflect that the media value of the analyzed page and advertisement putting are worth, and finally help the user to improve conversion amount and profit simultaneously.
The above only is a preferred implementation of the present invention; should be pointed out that for those skilled in the art, under the prerequisite that does not break away from the technology of the present invention principle; can also make some improvements and modifications, these improvements and modifications also should be considered as protection scope of the present invention.
Claims (10)
1. a method of obtaining touching quantity of web page area is characterized in that, said method comprising the steps of:
Gather the click behavior on the webpage to be monitored, and obtain the position of described click;
The information that sends described click is to data acquisition server;
Data according to described data acquisition server is received generate the data report webpage;
In described data report webpage, obtain the data report web page area that the user selects;
According to the position and the described data report web page area of each click, obtain the touching quantity of described data report web page area;
Show described touching quantity.
2. obtain the method for touching quantity of web page area according to claim 1, it is characterized in that, the click behavior on described collection webpage to be monitored, and obtain in the step of position of described click, specifically comprise:
Monitor the click behavior on the described webpage to be monitored, and obtain the data of the window size of the screen resolution of object type, coordinate, client of described click and client browser.
3. as obtaining the method for touching quantity of web page area as described in the claim 2, it is characterized in that, in the step of the described object type data of obtaining click, specifically comprise:
When the browser of opening described webpage to be monitored is IE, utilizes window.event.srcElement to obtain the click event object, and utilize the nodeName attribute of object to obtain the type of described click event object;
When the browser of opening described webpage to be monitored is Netscape and compatible browser thereof, utilizes event.target to obtain the click event object, and utilize the nodeName attribute of object to obtain the type of described click event object.
4. as obtaining the method for touching quantity of web page area as described in the claim 2, it is characterized in that, in the step of the described coordinate data of obtaining click, specifically comprise:
Obtain the relative abscissa of the click of mouse in current window and the numerical value of relative ordinate;
The up-down scroll bar of obtaining browser window is apart from the left side distance of browser and the numerical value of top margin;
The relative abscissa by the click of described mouse in current window and the up-down scroll bar of described browser window apart from summation, are obtained the absolute abscissa of described click apart from the left side of browser;
Sue for peace apart from the top margin of browser by the relative ordinate of the click of described mouse in current window and the up-down scroll bar of described browser window, obtain the absolute ordinate of described click.
5. as obtaining the method for touching quantity of web page area as described in the claim 2, it is characterized in that, in the step of the described screen resolution data of obtaining client, specifically comprise:
When getting access to the self.screen object of browser, utilize self.screen.width and self.screen.height to obtain the resolution of screen;
When not obtaining browser self.screen object, and when getting access to the self.java object, utilize java.awt.Toolkit.getDefaultToolkit () .getScreenSize () .width and java.awt.Toolkit.getDefaultToolkit () .getScreenSize () .height to obtain the resolution of screen.
6. as obtaining the method for touching quantity of web page area as described in the claim 2, it is characterized in that, in the step of the described window size data of obtaining client browser, specifically comprise:
If get access to the self.innerWidth and the self.innerHeight attribute of client browser, then use self.innerWidth and self.innerHeight value window size for described client browser,
Or the value of obtaining document.documentElement.clientWidth and document.documentElement.clientHeight is the window size of described client browser,
Or the value of obtaining document.body.clientWidth and document.body.clientHeight is the window size of described client browser.
7. as obtaining the method for touching quantity of web page area as described in the claim 2, it is characterized in that, after the data of the window size of the screen resolution of the described object type of obtaining click, coordinate, client and client browser, also comprise the step that filters out illegal click record, the described step that filters out illegal click record specifically comprises:
When double click during, filter out described click interval greater than setting-up time;
When clicking the size that surpasses content pages or on scroll bar, clicking, filter out described click;
When page download when this locality is clicked, filter out described click;
In the time of after clicking the object click, can't triggering the page events generation, filter out described click.
8. obtain the method for touching quantity of web page area according to claim 1, it is characterized in that, in the described data of receiving according to data acquisition server, generate in the step of data report webpage, comprise and generate page total number of clicks, regional hits, and according to page click coordinate generation click thermal map, the number of times that each color of pixel is clicked coincidence with this coordinate in the thermal map is divided into different colours.
9. obtain the method for touching quantity of web page area according to claim 1, it is characterized in that the data report web page area that described user selects comprises: the zone that predefined zone, user go out with mouse drag in the complete page of described data report webpage, the described data report webpage in the page of described data report webpage.
10. as obtaining the method for touching quantity of web page area as described in the claim 9, it is characterized in that, in the described step of obtaining the data report web page area that the user selects, specifically comprise:
Go out one when regional with mouse drag when monitoring the user in the page of described data report webpage, obtain the coordinate in the upper left corner and the lower right corner in described zone, the zone of being determined by described coordinate is the data report web page area that the user selects.
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| CN2008101149982A CN101299688B (en) | 2008-06-13 | 2008-06-13 | Method for acquiring touching quantity of web page area |
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| CN2008101149982A CN101299688B (en) | 2008-06-13 | 2008-06-13 | Method for acquiring touching quantity of web page area |
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