CN102830922B - A kind of hot spot data method for visualizing of ad click effect - Google Patents
A kind of hot spot data method for visualizing of ad click effect Download PDFInfo
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Abstract
Present invention is disclosed a kind of hot spot data method for visualizing of ad click effect, comprise the following steps: (1) described user behavior analysis module is in conjunction with the click coordinate of clock information counting user to the web advertisement shown; (2) click coordinate is carried out data render and is converted into visual presentation data by described data display module; (3) described visual presentation data are given Advertisement Server by described tracking of information module; (4) visual presentation data are shown on the page by described data feedback module, and be differently shown to by the coordinate points repeating to click, of the present inventionly can react user more quickly to the reaction of advertisement and interest level for the hot spot data method for visualizing weighed and improve advertising results, the present invention can generate click hotspot graph and can assess the interaction condition between user and advertisement thus improve Consumer's Experience, effectively promotes advertisement and browses and clicking rate.
Description
Technical field
The present invention relates to data visualization method, particularly a kind of hot spot data method for visualizing of ad click effect.
Background technology
The analysis of advertising results follows the tracks of by statistics clickstream data and advertisement the other kinds data produced, and provides various data sheet to monitor the operation state of advertisement, for the optimization of advertisement and improvement provide reference frame.But what advertisement analysis can provide never only has data, wherein click hotspot graph is a well expansion to advertisement analysis, clicks hotspot graph and can assess the interaction condition between user and advertisement thus improve Consumer's Experience.Effective lifting advertisement is browsed and clicking rate.
Ad click-through statistics not only needs to represent with traditional form, and more needs, with the form of hotspot graph, data are showed user more intuitively, especially advertiser and online media sites.Traditional network application based on B/S framework also exists great limitation in data visualization, needs client to set up complicated running environment.
In view of this, the present inventor provides a kind of hot spot data method for visualizing of ad click effect.
Summary of the invention
The object of the invention is to, a kind of hot spot data method for visualizing of ad click effect is provided, user can be reacted more quickly to the reaction of advertisement and interest level, the present invention can generate click hotspot graph and can assess the interaction condition between user and advertisement thus improve Consumer's Experience, effectively promotes advertisement and browses and clicking rate.
The present invention adopts following technical scheme:
The invention provides a kind of hot spot data method for visualizing of ad click effect, comprise
Advertisement playback interface, for showing the advertisement that user shows when accessing internet web page;
User behavior analysis module, for analyzing the click coordinate of user to the web advertisement shown;
Data display module, adopts the hot spot data visualization technique based on action script to show the data analyzed;
Tracking of information module, sends to Advertisement Server by user behavior data;
Data feedback module, helps Advertisement Server to generate the advertisement pushing of more user's acceptance on the corresponding webpage of client;
Comprise the following steps:
(1) described user behavior analysis module is in conjunction with the click coordinate of clock information counting user to the web advertisement shown;
(2) click coordinate is carried out data render and is converted into visual presentation data by described data display module;
(3) described visual presentation data are given Advertisement Server by described tracking of information module;
(4) visual presentation data are shown on the page by described data feedback module, and are differently shown to by the coordinate points repeating to click.
Preferably, in described step 4, the coordinate more to clicked number of times, the RGB color of the pixel corresponding to its coordinate is darker; The coordinate fewer to clicked number of times, the RGB color of the pixel corresponding to its coordinate is more shallow.
Preferably, in described step 4, coordinate is at every turn clicked, the RBG color value of the pixel then corresponding to this coordinate increases, centered by this clicked coordinate, pixel RBG consecutive variations equably around, the RBG color value increase more away from the pixel of clicked coordinate is less, and the RBG color value increase the closer to the pixel of clicked coordinate is larger.
Preferably, described pixel around refers to the pixel around clicked coordinate within the scope of 5px, or refers to the pixel around clicked coordinate within the scope of 10px; Or refer to the pixel within the scope of 13px around clicked coordinate; Or refer to the pixel within the scope of 20px around clicked coordinate; Or refer to the pixel within the scope of 25px around clicked coordinate.
Preferably, in described step 4, coordinate is at every turn clicked, then the color value of the redness of the pixel corresponding to this coordinate increases by 1, or the color value of redness increases by 5, or the color value of redness increases by 10, or the color value of redness increases by 20, until 255.
Preferably, in described step 4, coordinate is at every turn clicked, the color value of the redness of the pixel then corresponding to this coordinate increases by 1%, or the color value of redness increases by 5%, or the color value of redness increases by 10%, or the color value of redness increases by 15%, or the color value of redness increases by 20%, until 255.
Preferably, in described step 4, coordinate is at every turn clicked, the color value of the RGB of the pixel then corresponding to this coordinate increases by 1 respectively, or the color value of RGB increases by 5 respectively, or the color value of RGB increases by 10 respectively, or the color value of RGB increases by 20 respectively, until 255.
Preferably, in described step 4, coordinate is at every turn clicked, the color value of the RGB of the pixel then corresponding to this coordinate increases by 1% respectively, or the color value of redness increases by 5% respectively, or the color value of redness increases by 10% respectively, or the color value of redness increases by 15% respectively, or the color value of redness increases by 20% respectively, until 255.
Preferably, after described step 4, further comprising the steps of: (5) click thermal map according to described visual presentation data according to generation, distinguish clicked number of times by different colours.
By adopting above technology, of the present inventionly can react user more quickly to the reaction of advertisement and interest level for the hot spot data method for visualizing weighed and improve advertising results, the present invention can generate click hotspot graph and can assess the interaction condition between user and advertisement thus improve Consumer's Experience, effectively promotes advertisement and browses and clicking rate.
The present invention is further illustrated below in conjunction with drawings and Examples.
Accompanying drawing explanation
Fig. 1 is the process flow diagram of the hot spot data method for visualizing of a kind of ad click effect of the present invention.
Embodiment
As shown in Figure 1, the invention provides a kind of hot spot data method for visualizing of ad click effect, comprise advertisement playback interface, for showing the advertisement that user shows when accessing internet web page; User behavior analysis module, for analyzing the click coordinate of user to the web advertisement shown; Data display module, adopts the hot spot data visualization technique based on action script to show the data analyzed; Tracking of information module, sends to Advertisement Server by user behavior data; Data feedback module, helps Advertisement Server to generate the advertisement pushing of more user's acceptance on the corresponding webpage of client;
Comprise the following steps:
(1) described user behavior analysis module is in conjunction with the click coordinate of clock information counting user to the web advertisement shown;
(2) click coordinate is carried out data render and is converted into visual presentation data by described data display module;
(3) described visual presentation data are given Advertisement Server by described tracking of information module;
(4) visual presentation data are shown on the page by described data feedback module, and are differently shown to by the coordinate points repeating to click.
(5) click thermal map according to described visual presentation data according to generation, distinguish clicked number of times by different colours.
In described step 4, the coordinate more to clicked number of times, the RGB color of the pixel corresponding to its coordinate is darker; The coordinate fewer to clicked number of times, the RGB color of the pixel corresponding to its coordinate is more shallow.
Described coordinate is at every turn clicked, the RBG color value of the pixel then corresponding to this coordinate increases, centered by this clicked coordinate, pixel RBG consecutive variations equably around, RBG color value increase more away from the pixel of clicked coordinate is less, and the RBG color value increase the closer to the pixel of clicked coordinate is larger.
Described pixel around refers to the pixel around clicked coordinate within the scope of 5px, or refers to the pixel around clicked coordinate within the scope of 10px; Or refer to the pixel within the scope of 13px around clicked coordinate; Or refer to the pixel within the scope of 20px around clicked coordinate; Or refer to the pixel within the scope of 25px around clicked coordinate.
Represent that the situation of this click has multiple method by color:
In described step 4, coordinate is at every turn clicked, then the color value of the redness of the pixel corresponding to this coordinate increases by 1, or the color value of redness increases by 5, or the color value of redness increases by 10, or the color value of redness increases by 20, until 255.
Or in described step 4, coordinate is at every turn clicked, the color value of the redness of the pixel then corresponding to this coordinate increases by 1%, or the color value of redness increases by 5%, or the color value of redness increases by 10%, or the color value of redness increases by 15%, or the color value of redness increases by 20%, until 255.
Or in described step 4, coordinate is at every turn clicked, the color value of the RGB of the pixel then corresponding to this coordinate increases by 1 respectively, or the color value of RGB increases by 5 respectively, or the color value of RGB increases by 10 respectively, or the color value of RGB increases by 20 respectively, until 255.
Or, in described step 4, coordinate is at every turn clicked, the color value of the RGB of the pixel then corresponding to this coordinate increases by 1% respectively, or the color value of redness increases by 5% respectively, or the color value of redness increases by 10% respectively, or the color value of redness increases by 15% respectively, or the color value of redness increases by 20% respectively, until 255.
Such as: the original RGB color of pixel of a coordinate points A on advertiser web site is (50,70,90), preset this coordinate and clicked by client at every turn, then refer to that the color value of the redness of the pixel of clicked coordinate increases by 1; After this coordinate is clicked 20 times by user, the pixel RGB color of this coordinate is (70,70,90).
The original RGB color of pixel of a coordinate points B on advertiser web site is (50,70,90), presets this coordinate and is clicked by client at every turn, then refer to that the color value of the redness of the pixel of clicked coordinate increases by 10%; After this coordinate is clicked 3 times by user, the pixel RGB color of this coordinate is (67,70,90).
The original RGB color of pixel of a coordinate points C on advertiser web site is (50,70,90), presets this coordinate and is clicked by client at every turn, then refer to that the color value of the RGB of the pixel of clicked coordinate increases by 10; After this coordinate is clicked 5 times by user, the pixel RGB color of this coordinate is (100,120,140).
The original RGB color of pixel of a coordinate points D on advertiser web site is (50,70,90), presets this coordinate and is clicked by client at every turn, then refer to that the color value of the RGB of the pixel of clicked coordinate increases by 20%; After this coordinate is clicked 2 times by user, the pixel RGB color of this coordinate is (72,100,129).
In summary, of the present inventionly can react user more quickly to the reaction of advertisement and interest level for the hot spot data method for visualizing weighed and improve advertising results, the present invention can generate click hotspot graph and can assess the interaction condition between user and advertisement thus improve Consumer's Experience, effectively promotes advertisement and browses and clicking rate.
Above-described embodiment is only for illustration of technological thought of the present invention and feature, its object is to enable those skilled in the art understand content of the present invention and implement according to this, only can not limit the scope of the claims of the present invention with the present embodiment, namely all equal changes of doing according to disclosed spirit or modification, still drop in the scope of the claims of the present invention.
Claims (7)
1. a hot spot data method for visualizing for ad click effect, is characterized in that: comprise
Advertisement playback interface, for showing advertisement time user accesses internet web page;
User behavior analysis module, for analyzing the click coordinate of user to the web advertisement shown;
Data display module, adopts the hot spot data visualization technique based on action script to show the data analyzed;
Tracking of information module, sends to Advertisement Server by user behavior data;
Data feedback module, helps Advertisement Server to generate the more interested advertisement pushing of user on the corresponding webpage of client;
Comprise the following steps:
(1) described user behavior analysis module is in conjunction with the click coordinate of clock information counting user to the web advertisement shown;
(2) click coordinate is carried out data render and is converted into visual presentation data by described data display module;
(3) described visual presentation data are given Advertisement Server by described tracking of information module;
(4) visual presentation data are shown on the page by described data feedback module, and are differently shown to by the coordinate points repeating to click;
In above-mentioned steps (4), the coordinate more to clicked number of times, the RGB color of the pixel corresponding to its coordinate is darker; The coordinate fewer to clicked number of times, the RGB color of the pixel corresponding to its coordinate is more shallow;
In above-mentioned steps (4), coordinate is at every turn clicked, the RBG color value of the pixel then corresponding to this coordinate increases, centered by this clicked coordinate, pixel RBG consecutive variations equably around, RBG color value increase more away from the pixel of clicked coordinate is less, and the RBG color value increase the closer to the pixel of clicked coordinate is larger.
2. the hot spot data method for visualizing of a kind of ad click effect as claimed in claim 1, is characterized in that: described pixel around refers to the pixel around clicked coordinate within the scope of 5px, or refers to the pixel around clicked coordinate within the scope of 10px; Or refer to the pixel within the scope of 13px around clicked coordinate; Or refer to the pixel within the scope of 20px around clicked coordinate; Or refer to the pixel within the scope of 25px around clicked coordinate.
3. as the hot spot data method for visualizing of a kind of ad click effect in claim 1,2 as described in any one, it is characterized in that: in described step (4), coordinate is at every turn clicked, the color value of the redness of the pixel then corresponding to this coordinate increases by 1, or the color value of redness increases by 5, or the color value of redness increases by 10, or the color value of redness increases by 20, until 255.
4. as the hot spot data method for visualizing of a kind of ad click effect in claim 1,2 as described in any one, it is characterized in that: in described step (4), coordinate is at every turn clicked, the color value of the redness of the pixel then corresponding to this coordinate increases by 1%, or the color value of redness increases by 5%, or the color value of redness increases by 10%, or the color value of redness increases by 15%, or the color value of redness increases by 20%, until 255.
5. as the hot spot data method for visualizing of a kind of ad click effect in claim 1,2 as described in any one, it is characterized in that: in described step (4), coordinate is at every turn clicked, the color value of the RGB of the pixel then corresponding to this coordinate increases by 1 respectively, or the color value of RGB increases by 5 respectively, or the color value of RGB increases by 10 respectively, or the color value of RGB increases by 20 respectively, until 255.
6. as the hot spot data method for visualizing of a kind of ad click effect in claim 1,2 as described in any one, it is characterized in that: in described step (4), coordinate is at every turn clicked, the color value of the RGB of the pixel then corresponding to this coordinate increases by 1% respectively, or the color value of redness increases by 5% respectively, or the color value of redness increases by 10% respectively, or the color value of redness increases by 15% respectively, or the color value of redness increases by 20% respectively, until 255.
7. the hot spot data method for visualizing of a kind of ad click effect as claimed in claim 1, it is characterized in that: after described step (4), further comprising the steps of: (5) click thermal map according to described visual presentation data according to generation, distinguish clicked number of times by different colours.
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| CN103530431B (en) | 2013-11-06 | 2016-08-17 | 北京国双科技有限公司 | Data processing method and device for webpage page click quantity statistics |
| CN105023167A (en) * | 2014-04-30 | 2015-11-04 | 成功易（天津）信息技术有限公司 | Advertisement effect enhancing platform |
| CN104408193B (en) * | 2014-12-15 | 2018-08-07 | 北京国双科技有限公司 | The processing method and processing device of data visualization model |
| CN105160555A (en) * | 2015-09-08 | 2015-12-16 | 精硕世纪科技（北京）有限公司 | Cross screen advertisement effect quantification method and system, and display tool |
| CN106649372A (en) * | 2015-10-30 | 2017-05-10 | 北京国双科技有限公司 | Display method and device for advertisement clicks in thermodynamic diagram |
| CN106648397B (en) * | 2015-11-02 | 2019-11-08 | 网易（杭州）网络有限公司 | A kind of the game operation record processing method and system of mobile terminal |
| CN107679047B (en) * | 2016-08-02 | 2021-11-30 | 北京京东尚科信息技术有限公司 | Method and device for displaying rolling depth data |
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