CN106651457B - The method and system that virtual ads are launched is realized based on gyroscope and temperature analysis - Google Patents
The method and system that virtual ads are launched is realized based on gyroscope and temperature analysis Download PDFInfo
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- CN106651457B CN106651457B CN201611243786.5A CN201611243786A CN106651457B CN 106651457 B CN106651457 B CN 106651457B CN 201611243786 A CN201611243786 A CN 201611243786A CN 106651457 B CN106651457 B CN 106651457B
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0261—Targeted advertisements based on user location
Abstract
A kind of method and system for realizing that virtual ads are launched based on gyroscope and temperature analysis, wherein method, comprising: virtual advertising space is divided into the cubic units of several same sizes, cubic units locating for virtual advertising space where obtaining user；When the cubic units according to locating for user and user are in cubic units central point, and gyroscope is combined to obtain 3D coordinate of user's vision landing point in advertisement position, and the 3D coordinate data of user's vision landing point is sent to the database of server；The frequency of the vision landing point in advertisement position when counting each cubic units central point locating for several users is distributed, and any position in each cubic units is calculated according to frequency distribution, to the geometric average hot value of entire advertisement position；The potential interest of user is found out according to user position and temperature analysis, the present invention realizes the dispensing of the advertisement accurately in mobile context, reached better advertisement delivery effect.
Description
Technical field
The present invention relates to VR space advertisement fields, and in particular to one kind is realized virtual wide based on gyroscope and temperature analysis
Accuse the method and system launched.
Background technique
About the bandwagon effect of VR advertisement, the information that everybody can get is extremely limited, can only largely get wide
The displaying number of announcement, this is far from enough for advertisement analysis.Advertisement actually illustrates in VR environment, but this is wide
How is the bandwagon effect of announcement, and whether everybody is interested in this advertisement, these all have no way of learning.But for advertisement putting business and
Speech, more concerned with whether this advertisement has been attracted to the eyeball of user, causes the interest of user, so we require to look up
To a paths, to check actual advertising display effect, and our advertisement side is adjusted according to this advertising display effect
Case.
At this stage, in VR advertising space, the potential interest of user in mobile context how is excavated, is urgently to be resolved one
Hang-up.In virtual reality scenario, user has been not limited solely in a fixed point and has generated interaction, and user can be whole
It is moved in a virtual environment.In moving process, the visual field of user can change with the change of oneself shift position, no
It can also change with concern temperature of the position user to scene.Advertisement position close at hand, the attraction to user before such as
Power is strongest.And after user location changes, this possible advertisement position by other objects due to being blocked or with view
Feel blind area, user can lose interest to this advertisement position.How the dynamic user pair that obtains in VR advertising space move is realized
In the interest thermal map of entire scene, advertisement scheme is dynamically adjusted according to want advertisement to realize, is become increasingly to Guan Chong
It wants.
Summary of the invention
The present invention provides a kind of based on gyroscope and temperature to solve above-mentioned technical problem of the existing technology
The method and system that virtual ads are launched is realized in analysis, so as to analyze the bandwagon effect of VR advertisement, and according to analysis
As a result the displaying content of advertisement is adjusted.
To achieve the above object, the present invention provides one kind realizes that virtual ads are launched based on gyroscope and temperature analysis
Method, comprising the following steps:
Virtual advertising space is divided into the cubic units of several same sizes, virtual ads are empty where obtaining user
Between locating cubic units；
When the cubic units according to locating for user and user are in cubic units central point, and gyroscope is combined to obtain
3D coordinate of user's vision landing point in advertisement position, and the 3D coordinate data of user's vision landing point is sent to server
Database；
The frequency of the vision landing point in advertisement position when counting each cubic units central point locating for several users
Distribution calculates any position in each cubic units according to frequency distribution, to the geometric average hot value of entire advertisement position；
The potential interest of user is found out according to user position and temperature analysis, to realize that advertisement accurately is launched.
As a further preferred embodiment of the present invention, the gyroscope is built in VR all-in-one machine, and the VR all-in-one machine set is worn
On the head of user.
As a further preferred embodiment of the present invention, the cubic units are divided according to pixel size, Mei Geli
The size of cube unit is 10px*10px*10px.
As a further preferred embodiment of the present invention, each cubic units are all made of the three-dimensional of cubic units central point
Coordinate is identified.
As a further preferred embodiment of the present invention, the method also includes following steps:
The geometric average hot value that will acquire is stored in database profession, and database includes the three-dimensional named with advertisement position ID
In array, the three-dimensional array corresponds to a cubic units in virtual advertising space, and three-dimensional array is the cube list
The mark of the three-dimensional coordinate of member.
As a further preferred embodiment of the present invention, the method also includes following steps:
According to the cubic units mark of user position when mobile, the user location place stored in database is called
Cubic units are directed to the geometric average hot value of each advertisement position.
The present invention also provides a kind of systems for realizing virtual ads dispensing based on gyroscope and temperature analysis, comprising:
Position acquisition module is obtained for virtual advertising space to be divided into the cubic units of several same sizes
Cubic units locating for virtual advertising space where user；
Vision landing point obtains module, and for the cubic units according to locating for user and user is in cubic units
When heart point, and gyroscope is combined to obtain 3D coordinate of user's vision landing point in advertisement position, and by user's vision landing point
3D coordinate data is sent to the database of server；
Temperature computing module, for counting vision landing point when each cubic units central point locating for several users
Frequency distribution in advertisement position calculates any position in each cubic units according to frequency distribution, to entire advertisement position
Geometric average hot value；And
Processing module, for finding out the potential interest of user according to user position and temperature analysis, to realize advertisement
Precisely launch.
As a further preferred embodiment of the present invention, the system also includes:
Data memory module, the geometric average hot value for will acquire are stored in database profession, database include with
In the three-dimensional array of advertisement position ID name, the three-dimensional array corresponds to a cubic units in virtual advertising space, and three
Dimension group is the mark of the three-dimensional coordinate of the cubic units.
As a further preferred embodiment of the present invention, the system also includes:
Data call module is called in database for the cubic units mark according to user position when mobile
Cubic units are directed to the geometric average hot value of each advertisement position where the user location of storage.
As a further preferred embodiment of the present invention, the cubic units are divided according to pixel size, Mei Geli
The size of cube unit is 10px*10px*10px.
The of the invention method for realizing that virtual ads are launched based on gyroscope and temperature analysis, by include: will be virtual
Advertising space is divided into the cubic units of several same sizes, cube locating for virtual advertising space where obtaining user
Unit；When the cubic units according to locating for user and user are in cubic units central point, and combine gyroscope to obtain and use
3D coordinate of the family vision landing point in advertisement position, and the 3D coordinate data of user's vision landing point is sent to the number of server
According to library；The frequency of the vision landing point in advertisement position when counting each cubic units central point locating for several users is divided
Cloth calculates any position in each cubic units according to frequency distribution, to the geometric average hot value of entire advertisement position；Root
The potential interest of user is found out according to user position and temperature analysis, so that the present invention realizes the advertisement in mobile context
It precisely launches, and has reached better advertisement delivery effect.
The system that virtual ads dispensing is realized based on gyroscope and temperature analysis of the invention, by including: that position is obtained
It is virtual wide to obtain user place for virtual advertising space to be divided into the cubic units of several same sizes for modulus block
Accuse cubic units locating for space；Vision landing point obtains module, for the cubic units according to locating for user and user
When being in cubic units central point, and gyroscope is combined to obtain 3D coordinate of user's vision landing point in advertisement position, and will
The 3D coordinate data of user's vision landing point is sent to the database of server；Temperature computing module, for counting several use
Frequency distribution of the vision landing point in advertisement position locating for family when each cubic units central point, is distributed according to the frequency and calculates
Any position in each cubic units out, to the geometric average hot value of entire advertisement position；And processing module, it is used for basis
The potential interest of user is found out in user position and temperature analysis, so that the present invention realizes the essence of the advertisement in mobile context
Standard is launched, and has reached better advertisement delivery effect.
Detailed description of the invention
The present invention will be further described in detail below with reference to the accompanying drawings and specific embodiments.
Fig. 1 is the embodiment that the method for realizing virtual ads dispensing the present invention is based on gyroscope and temperature analysis provides
Method flow diagram；
Fig. 2 is the embodiment that the system for realizing virtual ads dispensing the present invention is based on gyroscope and temperature analysis provides
Structural block diagram.
The object of the invention is realized, the embodiments will be further described with reference to the accompanying drawings for functional characteristics and advantage.
Specific embodiment
It should be appreciated that the specific embodiments described herein are merely illustrative of the present invention, it is not intended to limit the present invention.
Fig. 1 is the embodiment that the method for realizing virtual ads dispensing the present invention is based on gyroscope and temperature analysis provides
Method flow diagram.
Such as Fig. 1, a method of realizing that virtual ads are launched based on gyroscope and temperature analysis, comprising:
Step 11, virtual advertising space is divided into the cubic units of several same sizes, obtains void where user
Cubic units locating for quasi- advertising space；
Step 12, when the cubic units according to locating for user and user are in cubic units central point, and top is combined
Spiral shell instrument obtains 3D coordinate of user's vision landing point in advertisement position, and the 3D coordinate data of user's vision landing point is sent to
The database of server；
Step 13, vision landing point when counting each cubic units central point locating for several users is in advertisement position
The frequency distribution, according to the frequency distribution calculate any position in each cubic units, to the geometric average of entire advertisement position
Hot value；
Step 14, the potential interest of user is found out according to user position and temperature analysis, to realize that advertisement accurately is thrown
It puts.
In specific implementation, the gyroscope is built in VR all-in-one machine, and the VR all-in-one machine set is worn over the head of user, in VR
In the displaying scene of space advertisement, by the mobile conversion for driving visual angle of the head rotation and body of user, to can show
Different scenes, gyroscope are used to position the three-dimensional coordinate of vision landing point of the user in locating scene.
In virtual scene, user's body only moves the position of a little, for example takes a step forward, or squat down by a small margin
Movement, there is no bigger changes in the visual field, and the object that occurs in the visual field or similar much the same, in order to avoid
Individual element calculates the concern temperature for entire space of each position one by one, therefore virtual reality space is divided into one
The big cubic units such as a, and the concern with the central point of cubic units current where user to entire virtual reality space
Temperature, to indicate that each point is to entire virtual reality space, i.e., the concern temperature of entire advertisement position in current cubic units.
In specific implementation, rapid 11 cubic units are divided according to pixel size, the ruler of each cubic units
Very little is 10px*10px*10px.
In specific implementation, in step 12, each cubic units be all made of the three-dimensional coordinate of cubic units central point into
Line identifier, among the above with the central point of cubic units to the concern temperature of entire virtual reality space, to indicate current cube
Each in body unit is put to entire virtual reality space, i.e., the concern temperature of entire advertisement position, and each cubic units
Mark is one-to-one relationship with the advertisement position ID in each cubic units, therefore in this way to each cube
Unit carries out mark name, more into clear, only illustration herein, naturally it is also possible to be carried out using other modes
Statement.
In specific implementation, the method also includes following steps:
The geometric average hot value that will acquire is stored in database profession, and database includes the three-dimensional named with advertisement position ID
In array, the three-dimensional array corresponds to a cubic units in virtual advertising space, and three-dimensional array is the cube list
The mark of the three-dimensional coordinate of member.
In specific implementation, the method also includes following steps:
According to the cubic units mark of user position when mobile, the user location place stored in database is called
Cubic units are directed to the geometric average hot value of each advertisement position.
Fig. 2 is the embodiment that the system for realizing virtual ads dispensing the present invention is based on gyroscope and temperature analysis provides
Structural block diagram.
As shown in Fig. 2, realizing what virtual ads were launched based on gyroscope and temperature analysis the present invention also provides a kind of
System, comprising:
Position acquisition module 21 is obtained for virtual advertising space to be divided into the cubic units of several same sizes
Cubic units locating for virtual advertising space where taking family；
Vision landing point obtains module 22, and for the cubic units according to locating for user and user is in cubic units
When central point, and gyroscope is combined to obtain 3D coordinate of user's vision landing point in advertisement position, and by user's vision landing point
3D coordinate data be sent to the database of server；
Temperature computing module 23, for counting vision land when each cubic units central point locating for several users
Frequency distribution of the point in advertisement position, calculates any position in each cubic units according to frequency distribution, to entire advertisement
The geometric average hot value of position；And
Processing module 24 is wide to realize for finding out the potential interest of user according to user position and temperature analysis
It accuses and precisely launches.
In specific implementation, the system also includes:
Data memory module, the geometric average hot value for will acquire are stored in database profession, database include with
In the three-dimensional array of advertisement position ID name, the three-dimensional array corresponds to a cubic units in virtual advertising space, and three
Dimension group is the mark of the three-dimensional coordinate of the cubic units.
In specific implementation, the system also includes:
Data call module is called in database for the cubic units mark according to user position when mobile
Cubic units are directed to the geometric average hot value of each advertisement position where the user location of storage.
In being embodied, the cubic units are divided according to pixel size, the size of each cubic units
For 10px*10px*10px.
Although specific embodiments of the present invention have been described above, those skilled in the art should be appreciated that this
It is merely illustrative of, various changes or modifications can be made to present embodiment, without departing from the principle and substance of the present invention,
Protection scope of the present invention is only limited by the claims that follow.
Claims (10)
1. a kind of method for realizing that virtual ads are launched based on gyroscope and temperature analysis characterized by comprising
Virtual advertising space is divided into the cubic units of several same sizes, virtual advertising space institute where obtaining user
The cubic units at place；
When the cubic units according to locating for user and user are in cubic units central point, and gyroscope is combined to obtain user
3D coordinate of the vision landing point in advertisement position, and the 3D coordinate data of user's vision landing point is sent to the data of server
Library；
The frequency of the vision landing point in advertisement position when counting each cubic units central point locating for several users is distributed,
Any position in each cubic units is calculated according to frequency distribution, to the geometric average hot value of entire advertisement position；
The potential interest of user is found out according to user position and temperature analysis, to realize that advertisement accurately is launched.
2. the method described in accordance with the claim 1 for realizing that virtual ads are launched based on gyroscope and temperature analysis, feature
It is, the gyroscope is built in VR all-in-one machine, and the VR all-in-one machine set is worn over the head of user.
3. the method for realizing virtual ads dispensing based on gyroscope and temperature analysis according to claim 2, feature
It is, the cubic units are divided according to pixel size, and the size of each cubic units is 10px*10px*10px.
4. the method described in accordance with the claim 3 for realizing that virtual ads are launched based on gyroscope and temperature analysis, feature
It is, the three-dimensional coordinate that each cubic units are all made of cubic units central point is identified.
5. the method for realizing virtual ads dispensing based on gyroscope and temperature analysis according to claim 4, feature
It is, the method also includes following steps:
The geometric average hot value that will acquire is stored in database profession, and database includes the three-dimensional array named with advertisement position ID
In, the three-dimensional array corresponds to a cubic units in virtual advertising space, and three-dimensional array is the cubic units
The mark of three-dimensional coordinate.
6. according to the side described in any one of claim 1 to 5 for realizing virtual ads dispensing based on gyroscope and temperature analysis
Method, which is characterized in that the method also includes following steps:
According to the cubic units mark of user position when mobile, the user location place cube stored in database is called
Body unit is directed to the geometric average hot value of each advertisement position.
7. a kind of system for realizing that virtual ads are launched based on gyroscope and temperature analysis characterized by comprising
Position acquisition module obtains user for virtual advertising space to be divided into the cubic units of several same sizes
Cubic units locating for the virtual advertising space of place；
Vision landing point obtains module, and for the cubic units according to locating for user and user is in cubic units central point
When, and combine gyroscope to obtain 3D coordinate of user's vision landing point in advertisement position, and the 3D of user's vision landing point is sat
Mark data are sent to the database of server；
Temperature computing module, for vision landing point when counting each cubic units central point locating for several users wide
The frequency distribution in position is accused, any position in each cubic units is calculated according to frequency distribution, to the several of entire advertisement position
How averagely hot value；
Processing module, for finding out the potential interest of user according to user position and temperature analysis, to realize advertisement accurately
It launches.
8. the system for realizing virtual ads dispensing based on gyroscope and temperature analysis according to claim 7, feature
It is, the system also includes:
Data memory module, the geometric average hot value for will acquire are stored in database profession, and database includes with advertisement
In the three-dimensional array of position ID name, the three-dimensional array corresponds to a cubic units in virtual advertising space, and three dimensions
Group is the mark of the three-dimensional coordinate of the cubic units, and each cubic units are all made of the three-dimensional of cubic units central point and sit
Mark is identified.
9. the system that virtual ads are launched is realized based on gyroscope and temperature analysis according to described in claim 7 or 8, it is special
Sign is, the system also includes:
Data call module is called and is stored in database for the cubic units mark according to user position when mobile
User location where cubic units be directed to each advertisement position geometric average hot value.
10. the system for realizing virtual ads dispensing based on gyroscope and temperature analysis according to claim 9, feature
It is, the cubic units are divided according to pixel size, and the size of each cubic units is 10px*10px*10px.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201611243786.5A CN106651457B (en) | 2016-12-29 | 2016-12-29 | The method and system that virtual ads are launched is realized based on gyroscope and temperature analysis |
| PCT/CN2016/113445 WO2018120005A1 (en) | 2016-12-29 | 2016-12-30 | Method and system for implementing virtual advertisement placement on basis of gyroscope and popularity analysis |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201611243786.5A CN106651457B (en) | 2016-12-29 | 2016-12-29 | The method and system that virtual ads are launched is realized based on gyroscope and temperature analysis |
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| CN106651457A CN106651457A (en) | 2017-05-10 |
| CN106651457B true CN106651457B (en) | 2019-04-02 |
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| CN201611243786.5A Active CN106651457B (en) | 2016-12-29 | 2016-12-29 | The method and system that virtual ads are launched is realized based on gyroscope and temperature analysis |
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| JP6435373B1 (en) * | 2017-06-14 | 2018-12-05 | 株式会社アルファコード | Advertisement information processing system, advertisement display area evaluation method, and advertisement information processing program |
Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102129824A (en) * | 2010-01-20 | 2011-07-20 | 鸿富锦精密工业（深圳）有限公司 | Information control system and method |
| CN102830922A (en) * | 2012-08-07 | 2012-12-19 | 晶赞广告（上海）有限公司 | Hotspot data visualization method with advertisement click effect |
| CN104199544A (en) * | 2014-08-28 | 2014-12-10 | 华南理工大学 | Targeted advertisement delivery method based on eye gaze tracking |
| CN106020461A (en) * | 2016-05-13 | 2016-10-12 | 陈盛胜 | Video interaction method based on eyeball tracking technology |
Family Cites Families (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20130317912A1 (en) * | 2012-05-09 | 2013-11-28 | William Bittner | Advertising in Augmented Reality Based on Social Networking |
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- 2016-12-29 CN CN201611243786.5A patent/CN106651457B/en active Active
- 2016-12-30 WO PCT/CN2016/113445 patent/WO2018120005A1/en active Application Filing
Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102129824A (en) * | 2010-01-20 | 2011-07-20 | 鸿富锦精密工业（深圳）有限公司 | Information control system and method |
| CN102830922A (en) * | 2012-08-07 | 2012-12-19 | 晶赞广告（上海）有限公司 | Hotspot data visualization method with advertisement click effect |
| CN104199544A (en) * | 2014-08-28 | 2014-12-10 | 华南理工大学 | Targeted advertisement delivery method based on eye gaze tracking |
| CN106020461A (en) * | 2016-05-13 | 2016-10-12 | 陈盛胜 | Video interaction method based on eyeball tracking technology |
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| CN106651457A (en) | 2017-05-10 |
| WO2018120005A1 (en) | 2018-07-05 |
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