CN106651457A - Method and system for realizing virtual advertising based on gyro and popularity analysis - Google Patents
Method and system for realizing virtual advertising based on gyro and popularity analysis Download PDFInfo
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- CN106651457A CN106651457A CN201611243786.5A CN201611243786A CN106651457A CN 106651457 A CN106651457 A CN 106651457A CN 201611243786 A CN201611243786 A CN 201611243786A CN 106651457 A CN106651457 A CN 106651457A
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- G06Q30/0261—Targeted advertisements based on user location
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Abstract
The invention provides a method and system for realizing virtual advertising based on a gyro and popularity analysis. The method includes the steps of: dividing a virtual advertisement space into a plurality of cube units with the same size, and obtaining the cube unit where a user is in the virtual advertisement space; according to the cube unit where the user is and when the user is located at the central point of the cube unit, combining a gyro to obtain the 3D coordinate of a visual landing point of the user in an advertisement position, and sending the 3D coordinate of the visual landing point of the user to a database on a server; carrying out statistics on frequency distribution of a plurality of visual landing points when the user is located at the central point of each cube unit in the advertisement position, and computing the geometric average popularity value of any position in each cube unit relative to the whole advertisement position according to the frequency distribution; and finding out the potential interests of the user according to the position where the user is and the popularity analysis. According to the invention, targeted advertising is realized and a better advertising effect is achieved.
Description
Technical field
The present invention relates to VR space advertisements field, and in particular to one kind is realized virtual wide based on gyroscope and temperature analysis
Accuse the method and system thrown in.
Background technology
With regard to the bandwagon effect of VR advertisements, the information that everybody can get is extremely limited, and major part can only get extensively
The displaying number of times of announcement, this is far from enough for advertisement analysis.Advertisement is actually illustrated in VR environment, but this is wide
How is the bandwagon effect of announcement, and whether everybody is interested in this advertisement, and these all have no way of learning.But for advertisement putting business
Speech, more concerned with whether this advertisement has been attracted to the eyeball of user, causes the interest of user, so we require to look up
Check actual advertising display effect to a paths, and according to this advertising display effect adjusting our advertisement side
Case.
At this stage, in VR advertising spaces, the potential interest of user in mobile context how is excavated, is urgently to be resolved hurrily one
Hang-up.In virtual reality scenario, user has been not limited solely to and has produced interaction in a fixed point, and user can be whole
Move in individual virtual environment.In moving process, the visual field of user can change with the change of oneself shift position, no
The concern temperature of scene also can be changed with position user.Advertisement position close at hand, the attraction to user before such as
Power is most strong.And after customer location changes, possible this advertisement position by other objects due to being blocked or with regarding
Feel blind area, user can lose interest to this advertisement position.How to realize dynamically obtaining the user couple moved in VR advertising spaces
In the interest thermal map of whole scene, so as to realize dynamically adjusting advertisement scheme according to want advertisement, become increasingly heavier to closing
Will.
The content of the invention
Above-mentioned technical problem in order to solve prior art presence of the invention, there is provided one kind is based on gyroscope and temperature
The method and system that virtual adses are thrown in is realized in analysis, so as to be analyzed to the bandwagon effect of VR advertisements, and according to analysis
As a result the displaying content of advertisement is adjusted.
For achieving the above object, the invention provides a kind of realize that virtual adses are thrown in based on gyroscope and temperature analysis
Method, comprise the following steps：
Virtual advertising space is divided into into the cubic units of several formed objects, user place virtual advertising space institute is obtained
The cubic units at place；
When cubic units and user according to residing for user are in cubic units central point, and user is obtained with reference to gyroscope
3D coordinate of the vision landing point in advertisement position, and the 3D coordinate datas of user's vision landing point are sent to the data of server
Storehouse；
The frequency of vision landing point when counting each cubic units central point residing for several users in advertisement position is distributed,
Any position in each cubic units is calculated according to frequency distribution, the geometric average hot value to whole advertisement position；
The potential interest of user is found out according to user position, and temperature analysis, to realize that advertisement accurately is thrown in.
Used as present invention further optimization scheme, the gyroscope is built in VR all-in-ones, and the VR one mantle is worn
In the head of user.
Used as present invention further optimization scheme, the cubic units are divided according to pixel size, and each stands
The size of cube unit is 10px*10px*10px.
Used as present invention further optimization scheme, each cubic units is using the three-dimensional of cubic units central point
Coordinate is identified.
Used as present invention further optimization scheme, methods described is further comprising the steps of：
The geometric average hot value for getting is stored in database, database includes the three-dimensional array named with advertisement position ID
In, a cubic units in the three-dimensional array correspondence virtual advertising space, and three-dimensional array is the cubic units
The mark of three-dimensional coordinate.
Used as present invention further optimization scheme, methods described is further comprising the steps of：
The cubic units mark of position when being moved according to user, calls the customer location place cube stored in database
Geometric average hot value of the body unit for each advertisement position.
Present invention also offers a kind of realize the system that virtual adses are thrown in based on gyroscope and temperature analysis, including：
Position acquisition module, for virtual advertising space to be divided into the cubic units of several formed objects, obtains user
Cubic units residing for the virtual advertising space of place；
Vision landing point acquisition module, for the cubic units according to residing for user and user is in cubic units central point
When, and 3D coordinate of user's vision landing point in advertisement position is obtained with reference to gyroscope, and the 3D of user's vision landing point is sat
The database of mark data is activation to server；
Temperature computing module, for vision landing point when counting each cubic units central point residing for several users wide
The frequency distribution in position is accused, any position in each cubic units is calculated according to frequency distribution, to the several of whole advertisement position
What average hot value；And
Processing module, for finding out the potential interest of user according to user position, and temperature analysis, to realize advertisement accurately
Throw in.
Used as present invention further optimization scheme, the system also includes：
Data memory module, for the geometric average for getting hot value to be stored in database, database is included with advertisement
In the three-dimensional array of position ID names, a cubic units in the three-dimensional array correspondence virtual advertising space, and three dimensions
Group is the mark of the three-dimensional coordinate of the cubic units.
Used as present invention further optimization scheme, the system also includes：
Data call module, the cubic units mark of position, calls in database and stores during for being moved according to user
Customer location place cubic units for each advertisement position geometric average hot value.
Used as present invention further optimization scheme, the cubic units are divided according to pixel size, and each stands
The size of cube unit is 10px*10px*10px.
The present invention's realizes the method that virtual adses are thrown in based on gyroscope and temperature analysis, by including：Will be virtual
Advertising space is divided into the cubic units of several formed objects, obtains the cube residing for the virtual advertising space of user place
Unit；When cubic units and user according to residing for user are in cubic units central point, and use is obtained with reference to gyroscope
3D coordinate of the family vision landing point in advertisement position, and the 3D coordinate datas of user's vision landing point are sent to the number of server
According to storehouse；The frequency of vision landing point when counting each cubic units central point residing for several users in advertisement position is divided
Cloth, calculates any position in each cubic units, the geometric average hot value to whole advertisement position according to frequency distribution；Root
The potential interest of user is found out according to user position, and temperature analysis so that present invention achieves the advertisement in mobile context
Precisely throw in, and reached more preferable advertisement delivery effect.
The present invention's realizes the system that virtual adses are thrown in based on gyroscope and temperature analysis, by including：Obtain position
Delivery block, for virtual advertising space to be divided into the cubic units of several formed objects, obtains user and is located virtually extensively
Accuse the cubic units residing for space；Vision landing point acquisition module, for the cubic units according to residing for user and user
When being in cubic units central point, and 3D coordinate of user's vision landing point in advertisement position is obtained with reference to gyroscope, and will
The 3D coordinate datas of user's vision landing point are sent to the database of server；Temperature computing module, for counting several use
Frequency distribution of the vision landing point residing for family during each cubic units central point in advertisement position, calculates according to frequency distribution
Go out any position in each cubic units, the geometric average hot value to whole advertisement position；And processing module, for basis
User position, and temperature analysis find out the potential interest of user so that present invention achieves in mobile context advertisement essence
Standard is thrown in, and has reached more preferable advertisement delivery effect.
Description of the drawings
With reference to the accompanying drawings and detailed description the present invention is further detailed explanation.
Fig. 1 realizes the embodiment that the method that virtual adses are thrown in is provided for the present invention based on gyroscope and temperature analysis
Method flow diagram；
Fig. 2 realizes the knot of the embodiment that the system that virtual adses are thrown in is provided for the present invention based on gyroscope and temperature analysis
Structure block diagram.
The object of the invention is realized, functional characteristics and advantage will be described further referring to the drawings in conjunction with the embodiments.
Specific embodiment
It should be appreciated that specific embodiment described herein is not intended to limit the present invention only to explain the present invention.
Fig. 1 realizes the embodiment that the method that virtual adses are thrown in is provided for the present invention based on gyroscope and temperature analysis
Method flow diagram.
Such as Fig. 1, it is a kind of that the method that virtual adses are thrown in is realized based on gyroscope and temperature analysis, including：
Step 11, by virtual advertising space the cubic units of several formed objects are divided into, and are obtained user and are located virtually extensively
Accuse the cubic units residing for space；
Step 12, when the cubic units and user according to residing for user are in cubic units central point, and combines gyroscope
3D coordinate of user's vision landing point in advertisement position is obtained, and the 3D coordinate datas of user's vision landing point are sent to service
The database of device；
Step 13, frequency of vision landing point when counting each cubic units central point residing for several users in advertisement position
Secondary distribution, calculates any position in each cubic units, the geometric average temperature to whole advertisement position according to frequency distribution
Value；
Step 14, according to user position, and temperature analysis the potential interest of user is found out, to realize that advertisement accurately is thrown in.
In being embodied as, the gyroscope is built in VR all-in-ones, and the VR one mantle is worn over the head of user, in VR
In the displaying scene of space advertisement, the conversion for driving visual angle is moved by the head rotation and body of user, so as to show
Different scenes, gyroscope is used to position the three-dimensional coordinate of vision landing point of the user in residing scene.
In virtual scene, user's body only moves the position of a little, such as take a step forward, or squats down by a small margin
Action, its visual field does not occur than larger change, and the object occurred in the visual field is still similar much the same, in order to avoid
One by one individual element calculate each position for the concern temperature in whole space, therefore virtual reality space is divided into into one
The big cubic units of individual grade, and the concern with the central point of current cubic units that user is located to whole virtual reality space
Temperature to represent current cubic units in each point to whole virtual reality space, i.e., the concern temperature of whole advertisement position.
In being embodied as, cubic units described in rapid 11 are divided according to pixel size, the chi of each cubic units
It is very little for 10px*10px*10px.
In being embodied as, in step 12, each cubic units is entered using the three-dimensional coordinate of cubic units central point
Line identifier, it is above-mentioned in the central point of cubic units to the concern temperature of whole virtual reality space representing current cube
Each point is to whole virtual reality space in body unit, i.e., the concern temperature of whole advertisement position, and each cubic units
Mark is one-to-one relation with the advertisement position ID in each cubic units, therefore is adopted in this way to each cube
Unit carries out sign name, more enters clear, and here is only by way of example only, naturally it is also possible to carried out using other modes
Statement.
In being embodied as, methods described is further comprising the steps of：
The geometric average hot value for getting is stored in database, database includes the three-dimensional array named with advertisement position ID
In, a cubic units in the three-dimensional array correspondence virtual advertising space, and three-dimensional array is the cubic units
The mark of three-dimensional coordinate.
In being embodied as, methods described is further comprising the steps of：
The cubic units mark of position when being moved according to user, calls the customer location place cube stored in database
Geometric average hot value of the body unit for each advertisement position.
Fig. 2 realizes the embodiment that the system that virtual adses are thrown in is provided for the present invention based on gyroscope and temperature analysis
Structured flowchart.
As shown in Fig. 2 present invention also offers a kind of realize what virtual adses were thrown in based on gyroscope and temperature analysis
System, including：
Position acquisition module 21, for virtual advertising space to be divided into the cubic units of several formed objects, obtains and uses
Cubic units residing for the virtual advertising space of family place；
Vision landing point acquisition module 22, for the cubic units according to residing for user and user is in cubic units center
During point, and 3D coordinate of user's vision landing point in advertisement position is obtained with reference to gyroscope, and by the 3D of user's vision landing point
Coordinate data is sent to the database of server；
Temperature computing module 23, exists for vision landing point when counting each cubic units central point residing for several users
Frequency distribution in advertisement position, calculates any position in each cubic units, to whole advertisement position according to frequency distribution
Geometric average hot value；And
Processing module 24, for finding out the potential interest of user according to user position, and temperature analysis, to realize advertisement essence
Standard is thrown in.
In being embodied as, the system also includes：
Data memory module, for the geometric average for getting hot value to be stored in database, database is included with advertisement
In the three-dimensional array of position ID names, a cubic units in the three-dimensional array correspondence virtual advertising space, and three dimensions
Group is the mark of the three-dimensional coordinate of the cubic units.
In being embodied as, the system also includes：
Data call module, the cubic units mark of position, calls in database and stores during for being moved according to user
Customer location place cubic units for each advertisement position geometric average hot value.
In being embodied as, the cubic units are divided according to pixel size, the size of each cubic units
For 10px*10px*10px.
Although the foregoing describing the specific embodiment of the present invention, those skilled in the art should be appreciated that this
It is merely illustrative of, various changes or modifications can be made to present embodiment, without departing from the principle and essence of the present invention,
Protection scope of the present invention is only limited by the claims that follow.
Claims (10)
1. it is a kind of that the method that virtual adses are thrown in is realized based on gyroscope and temperature analysis, it is characterised in that to include：
Virtual advertising space is divided into into the cubic units of several formed objects, user place virtual advertising space institute is obtained
The cubic units at place；
When cubic units and user according to residing for user are in cubic units central point, and user is obtained with reference to gyroscope
3D coordinate of the vision landing point in advertisement position, and the 3D coordinate datas of user's vision landing point are sent to the data of server
Storehouse；
The frequency of vision landing point when counting each cubic units central point residing for several users in advertisement position is distributed,
Any position in each cubic units is calculated according to frequency distribution, the geometric average hot value to whole advertisement position；
The potential interest of user is found out according to user position, and temperature analysis, to realize that advertisement accurately is thrown in.
2. the method that virtual adses are thrown in, its feature are realized based on gyroscope and temperature analysis according to described in claim 1
It is that the gyroscope is built in VR all-in-ones, the VR one mantle is worn over the head of user.
3. the method that virtual adses are thrown in, its feature are realized based on gyroscope and temperature analysis according to described in claim 2
It is that the cubic units are divided according to pixel size, the size of each cubic units is 10px*10px*10px.
4. the method that virtual adses are thrown in, its feature are realized based on gyroscope and temperature analysis according to described in claim 3
It is that each cubic units is identified using the three-dimensional coordinate of cubic units central point.
5. the method that virtual adses are thrown in, its feature are realized based on gyroscope and temperature analysis according to described in claim 4
It is that methods described is further comprising the steps of：
The geometric average hot value for getting is stored in database, database includes the three-dimensional array named with advertisement position ID
In, a cubic units in the three-dimensional array correspondence virtual advertising space, and three-dimensional array is the cubic units
The mark of three-dimensional coordinate.
6. the side that virtual adses are thrown in is realized based on gyroscope and temperature analysis according to described in any one of claim 1 to 5
Method, it is characterised in that methods described is further comprising the steps of：
The cubic units mark of position when being moved according to user, calls the customer location place cube stored in database
Geometric average hot value of the body unit for each advertisement position.
7. it is a kind of that the system that virtual adses are thrown in is realized based on gyroscope and temperature analysis, it is characterised in that to include：
Position acquisition module, for virtual advertising space to be divided into the cubic units of several formed objects, obtains user
Cubic units residing for the virtual advertising space of place；
Vision landing point acquisition module, for the cubic units according to residing for user and user is in cubic units central point
When, and 3D coordinate of user's vision landing point in advertisement position is obtained with reference to gyroscope, and the 3D of user's vision landing point is sat
The database of mark data is activation to server；
Temperature computing module, for vision landing point when counting each cubic units central point residing for several users wide
The frequency distribution in position is accused, any position in each cubic units is calculated according to frequency distribution, to the several of whole advertisement position
What average hot value；
Processing module, for finding out the potential interest of user according to user position, and temperature analysis, to realize advertisement accurately
Throw in.
8. the system that virtual adses are thrown in, its feature are realized based on gyroscope and temperature analysis according to described in claim 7
It is that the system also includes：
Data memory module, for the geometric average for getting hot value to be stored in database, database is included with advertisement
In the three-dimensional array of position ID names, a cubic units in the three-dimensional array correspondence virtual advertising space, and three dimensions
Group is the mark of the three-dimensional coordinate of the cubic units.
9. the system that virtual adses are thrown in is realized based on gyroscope and temperature analysis according to described in claim 7 or 8, it is special
Levy and be, the system also includes：
Data call module, the cubic units mark of position, calls in database and stores during for being moved according to user
Customer location place cubic units for each advertisement position geometric average hot value.
10. the system that virtual adses are thrown in, its feature are realized based on gyroscope and temperature analysis according to described in claim 9
It is that the cubic units are divided according to pixel size, the size of each cubic units is 10px*10px*10px.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201611243786.5A CN106651457B (en) | 2016-12-29 | 2016-12-29 | The method and system that virtual ads are launched is realized based on gyroscope and temperature analysis |
| PCT/CN2016/113445 WO2018120005A1 (en) | 2016-12-29 | 2016-12-30 | Method and system for implementing virtual advertisement placement on basis of gyroscope and popularity analysis |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201611243786.5A CN106651457B (en) | 2016-12-29 | 2016-12-29 | The method and system that virtual ads are launched is realized based on gyroscope and temperature analysis |
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| Publication Number | Publication Date |
|---|---|
| CN106651457A true CN106651457A (en) | 2017-05-10 |
| CN106651457B CN106651457B (en) | 2019-04-02 |
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| CN201611243786.5A Active CN106651457B (en) | 2016-12-29 | 2016-12-29 | The method and system that virtual ads are launched is realized based on gyroscope and temperature analysis |
Country Status (2)
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| CN (1) | CN106651457B (en) |
| WO (1) | WO2018120005A1 (en) |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN110709879A (en) * | 2017-06-14 | 2020-01-17 | 株式会社阿尔法代码 | Advertisement information processing system, advertisement display area evaluation method, and program for advertisement information processing |
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| CN102830922A (en) * | 2012-08-07 | 2012-12-19 | 晶赞广告（上海）有限公司 | Hotspot data visualization method with advertisement click effect |
| US20130317912A1 (en) * | 2012-05-09 | 2013-11-28 | William Bittner | Advertising in Augmented Reality Based on Social Networking |
| CN104199544A (en) * | 2014-08-28 | 2014-12-10 | 华南理工大学 | Targeted advertisement delivery method based on eye gaze tracking |
| CN106020461A (en) * | 2016-05-13 | 2016-10-12 | 陈盛胜 | Video interaction method based on eyeball tracking technology |
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2016
- 2016-12-29 CN CN201611243786.5A patent/CN106651457B/en active Active
- 2016-12-30 WO PCT/CN2016/113445 patent/WO2018120005A1/en active Application Filing
Patent Citations (5)
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|---|---|---|---|---|
| CN102129824A (en) * | 2010-01-20 | 2011-07-20 | 鸿富锦精密工业（深圳）有限公司 | Information control system and method |
| US20130317912A1 (en) * | 2012-05-09 | 2013-11-28 | William Bittner | Advertising in Augmented Reality Based on Social Networking |
| CN102830922A (en) * | 2012-08-07 | 2012-12-19 | 晶赞广告（上海）有限公司 | Hotspot data visualization method with advertisement click effect |
| CN104199544A (en) * | 2014-08-28 | 2014-12-10 | 华南理工大学 | Targeted advertisement delivery method based on eye gaze tracking |
| CN106020461A (en) * | 2016-05-13 | 2016-10-12 | 陈盛胜 | Video interaction method based on eyeball tracking technology |
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| CN110709879A (en) * | 2017-06-14 | 2020-01-17 | 株式会社阿尔法代码 | Advertisement information processing system, advertisement display area evaluation method, and program for advertisement information processing |
Also Published As
| Publication number | Publication date |
|---|---|
| WO2018120005A1 (en) | 2018-07-05 |
| CN106651457B (en) | 2019-04-02 |
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