CN102830922A - Hotspot data visualization method with advertisement click effect - Google Patents
Hotspot data visualization method with advertisement click effect Download PDFInfo
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- CN102830922A CN102830922A CN2012102784673A CN201210278467A CN102830922A CN 102830922 A CN102830922 A CN 102830922A CN 2012102784673 A CN2012102784673 A CN 2012102784673A CN 201210278467 A CN201210278467 A CN 201210278467A CN 102830922 A CN102830922 A CN 102830922A
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Abstract
The invention discloses a hotspot data visualization method with an advertisement click effect. The hotspot data visualization method comprises the following steps of: (1) a user behavior analysis module counts coordinates of showed network advertisements clicked by a user through combining clock information; (2) a data presentation module converts the clicked coordinates into visualized presentation data through data rendering; (3) an information tracking module sends the visualized presentation data to an advertisement server; and (4) a data feedback module displays the visualized presentation data on a page, and displays the repeatedly-clicked coordinate points in a distinguishing manner. According to the hotspot data visualization method for measuring and improving the advertisement effects, the response and interest level of the user about the advertisements can be fast responded, and a click hotspot map can be generated for estimating the interaction situations between the user and the advertisements, so that the user experience is improved, therefore the advertisement browse and click rates are effectively increased.
Description
Technical field
The present invention relates to data visualization method, particularly a kind of hot spot data method for visualizing of ad click effect.
Background technology
The analysis of advertising results is followed the tracks of the other kinds data that produce through statistics clickstream data and advertisement, and the operation state that provides various data sheets to monitor advertisement is for the optimization and the improvement of advertisement provides reference frame.But the advertisement analysis can provide data are never only arranged, wherein click hotspot graph and be that advertisement is analyzed and well expand, thus click hotspot graph can assesses user and advertisement between mutual situation improve user experience.Effectively promoting advertisement browses and clicking rate.
Ad click-through statistics not only need represent with traditional form, and more need data be showed the user more intuitively with the form of hotspot graph, especially advertiser and online media sites.Traditional network application based on the B/S framework exists great limitation aspect the data visualization, needs client to set up complicated running environment.
In view of this, inventor of the present invention provides a kind of hot spot data method for visualizing of ad click effect.
Summary of the invention
The objective of the invention is to; A kind of hot spot data method for visualizing of ad click effect is provided; Can react reaction and the interest level of user more quickly to advertisement; Thereby the present invention can generate click hotspot graph can assesses user and advertisement between mutual situation improve user experience, promote effectively that advertisement is browsed and clicking rate.
The present invention adopts following technical scheme:
The invention provides a kind of hot spot data method for visualizing of ad click effect, comprise
The ad playing interface, the advertisement of showing when being used to show the user capture internet web page;
The user behavior analysis module is used for the click coordinate of analysis user to the web advertisement of displaying;
The data display module adopts and based on the hot spot data visualization technique of action script the data of analyzing is showed;
The tracking of information module sends to Advertisement Server with user behavior data;
Data feedback module, help Advertisement Server generate the advertisement pushing of more user's acceptance to the corresponding webpage of client;
May further comprise the steps:
(1) said user behavior analysis module combines the click coordinate of clock information statistics of user's to the web advertisement of displaying;
(2) said data display module is carried out data with click coordinate and is played up and be converted into the visual presentation data;
(3) said tracking of information module is given Advertisement Server with said visual presentation data;
(4) said data feedback module to the page, and is differently shown the visual presentation data presentation to the coordinate points that is repeated to click.
Preferably, in the said step 4, to by the more coordinates of number of clicks, the RGB color of the pairing pixel of its coordinate is dark more; To by the few more coordinate of number of clicks, the RGB color of the pairing pixel of its coordinate is shallow more.
Preferably; In the said step 4, coordinate is clicked at every turn, and then the RBG color value of the pairing pixel of this coordinate increases; Is the center with this by click coordinate; Pixel RBG on every side changes equably continuously, more away from more little by the RBG color value increase of the pixel of click coordinate, the closer to big more by the RBG color value increase of the pixel of click coordinate.
Preferably, said pixel on every side is meant by the pixel in the 5px scope around the click coordinate, perhaps is meant by the pixel in the 10px scope around the click coordinate; Perhaps be meant by the pixel in the 13px scope around the click coordinate; Perhaps be meant by the pixel in the 20px scope around the click coordinate; Perhaps be meant by the pixel in the 25px scope around the click coordinate.
Preferably, in the said step 4, coordinate is clicked at every turn, and then the color value of the redness of the pairing pixel of this coordinate increases by 1, and perhaps red color value increases by 5, and perhaps red color value increases by 10, and perhaps red color value increases by 20, up to 255.
Preferably, in the said step 4, coordinate is clicked at every turn; Then the color value of the redness of the pairing pixel of this coordinate increases by 1%, and perhaps red color value increases by 5%, and perhaps red color value increases by 10%; Perhaps red color value increases by 15%, and perhaps red color value increases by 20%, up to 255.
Preferably, in the said step 4, coordinate is clicked at every turn; Then the color value of the RGB of the pairing pixel of this coordinate increases by 1 respectively, and perhaps the color value of RGB increases by 5 respectively, and perhaps the color value of RGB increases by 10 respectively; Perhaps the color value of RGB increases by 20 respectively, up to 255.
Preferably, in the said step 4, coordinate is clicked at every turn; Then the color value of the RGB of the pairing pixel of this coordinate increases by 1% respectively; Perhaps red color value increases by 5% respectively, and perhaps red color value increases by 10% respectively, and perhaps red color value increases by 15% respectively; Perhaps red color value increases by 20% respectively, up to 255.
Preferably, after the said step 4, further comprising the steps of: the number of times of being clicked is distinguished according to the data based generation click of said visual presentation thermal map in (5) through different colours.
Through adopting above technology; The hot spot data method for visualizing that is used to weigh and improves advertising results of the present invention can react reaction and the interest level of user to advertisement more quickly; Thereby the present invention can generate click hotspot graph can assesses user and advertisement between mutual situation improve user experience, promote effectively that advertisement is browsed and clicking rate.
Further specify the present invention below in conjunction with accompanying drawing and embodiment.
Description of drawings
Fig. 1 is the process flow diagram of the hot spot data method for visualizing of a kind of ad click effect of the present invention.
Embodiment
As shown in Figure 1, the invention provides a kind of hot spot data method for visualizing of ad click effect, comprise the ad playing interface, the advertisement of showing when being used to show the user capture internet web page; The user behavior analysis module is used for the click coordinate of analysis user to the web advertisement of displaying; The data display module adopts and based on the hot spot data visualization technique of action script the data of analyzing is showed; The tracking of information module sends to Advertisement Server with user behavior data; Data feedback module, help Advertisement Server generate the advertisement pushing of more user's acceptance to the corresponding webpage of client;
May further comprise the steps:
(1) said user behavior analysis module combines the click coordinate of clock information statistics of user's to the web advertisement of displaying;
(2) said data display module is carried out data with click coordinate and is played up and be converted into the visual presentation data;
(3) said tracking of information module is given Advertisement Server with said visual presentation data;
(4) said data feedback module to the page, and is differently shown the visual presentation data presentation to the coordinate points that is repeated to click.
(5) thermal map is clicked in data based generation according to said visual presentation, distinguishes the number of times of being clicked through different colours.
In the said step 4, to by the more coordinates of number of clicks, the RGB color of the pairing pixel of its coordinate is dark more; To by the few more coordinate of number of clicks, the RGB color of the pairing pixel of its coordinate is shallow more.
Said coordinate is clicked at every turn; Then the RBG color value of the pairing pixel of this coordinate increases; Is the center with this by click coordinate; Pixel RBG on every side changes equably continuously, more away from more little by the RBG color value increase of the pixel of click coordinate, the closer to big more by the RBG color value increase of the pixel of click coordinate.
Pixel around said is meant by the pixel in the 5px scope around the click coordinate, perhaps is meant by the pixel in the 10px scope around the click coordinate; Perhaps be meant by the pixel in the 13px scope around the click coordinate; Perhaps be meant by the pixel in the 20px scope around the click coordinate; Perhaps be meant by the pixel in the 25px scope around the click coordinate.
The situation of representing this click through color has several different methods:
In the said step 4, coordinate is clicked at every turn, and then the color value of the redness of the pairing pixel of this coordinate increases by 1, and perhaps red color value increases by 5, and perhaps red color value increases by 10, and perhaps red color value increases by 20, up to 255.
Perhaps, in the said step 4, coordinate is clicked at every turn; Then the color value of the redness of the pairing pixel of this coordinate increases by 1%, and perhaps red color value increases by 5%, and perhaps red color value increases by 10%; Perhaps red color value increases by 15%, and perhaps red color value increases by 20%, up to 255.
Perhaps, in the said step 4, coordinate is clicked at every turn; Then the color value of the RGB of the pairing pixel of this coordinate increases by 1 respectively, and perhaps the color value of RGB increases by 5 respectively, and perhaps the color value of RGB increases by 10 respectively; Perhaps the color value of RGB increases by 20 respectively, up to 255.
Perhaps, in the said step 4, coordinate is clicked at every turn; Then the color value of the RGB of the pairing pixel of this coordinate increases by 1% respectively; Perhaps red color value increases by 5% respectively, and perhaps red color value increases by 10% respectively, and perhaps red color value increases by 15% respectively; Perhaps red color value increases by 20% respectively, up to 255.
For example: the original RGB color of the pixel of a coordinate points A on the advertiser web site is (50,70,90), and preset this coordinate is clicked by the client at every turn, and then referring to is increased by 1 by the color value of the redness of the pixel of click coordinate; After this coordinate was clicked 20 times by the user, the pixel RGB color of this coordinate was (70,70,90).
The original RGB color of the pixel of a coordinate points B on the advertiser web site is (50,70,90), and preset this coordinate is clicked by the client at every turn, and then referring to is increased by 10% by the color value of the redness of the pixel of click coordinate; After this coordinate was clicked 3 times by the user, the pixel RGB color of this coordinate was (67,70,90).
The original RGB color of the pixel of a coordinate points C on the advertiser web site is (50,70,90), and preset this coordinate is clicked by the client at every turn, and then referring to is increased by 10 by the color value of the RGB of the pixel of click coordinate; After this coordinate was clicked 5 times by the user, the pixel RGB color of this coordinate was (100,120,140).
The original RGB color of the pixel of a coordinate points D on the advertiser web site is (50,70,90), and preset this coordinate is clicked by the client at every turn, and then referring to is increased by 20% by the color value of the RGB of the pixel of click coordinate; After this coordinate was clicked 2 times by the user, the pixel RGB color of this coordinate was (72,100,129).
To sum up can know; The hot spot data method for visualizing that is used to weigh and improves advertising results of the present invention can react reaction and the interest level of user to advertisement more quickly; Thereby the present invention can generate click hotspot graph can assesses user and advertisement between mutual situation improve user experience, promote effectively that advertisement is browsed and clicking rate.
Above-described embodiment only is used to explain technological thought of the present invention and characteristics; Its purpose is to make those skilled in the art can understand content of the present invention and implements according to this; Can not only limit claim of the present invention with present embodiment; Be all equal variation or modifications of doing according to disclosed spirit, still drop in the claim of the present invention.
Claims (9)
1. the hot spot data method for visualizing of an ad click effect is characterized in that: comprise
The ad playing interface, the advertisement of showing when being used to show the user capture internet web page;
The user behavior analysis module is used for the click coordinate of analysis user to the web advertisement of displaying;
The data display module adopts and based on the hot spot data visualization technique of action script the data of analyzing is showed;
The tracking of information module sends to Advertisement Server with user behavior data;
Data feedback module, help Advertisement Server generate the advertisement pushing of more user's acceptance to the corresponding webpage of client;
May further comprise the steps:
(1) said user behavior analysis module combines the click coordinate of clock information statistics of user's to the web advertisement of displaying;
(2) said data display module is carried out data with click coordinate and is played up and be converted into the visual presentation data;
(3) said tracking of information module is given Advertisement Server with said visual presentation data;
(4) said data feedback module to the page, and is differently shown the visual presentation data presentation to the coordinate points that is repeated to click.
2. the hot spot data method for visualizing that is used to weigh and improve advertising results as claimed in claim 1 is characterized in that: in the said step 4, to by the more coordinates of number of clicks, the RGB color of the pairing pixel of its coordinate is dark more; To by the few more coordinate of number of clicks, the RGB color of the pairing pixel of its coordinate is shallow more.
3. the hot spot data method for visualizing that is used to weigh and improve advertising results as claimed in claim 2; It is characterized in that: in the said step 4, coordinate is clicked at every turn, and then the RBG color value of the pairing pixel of this coordinate increases; Is the center with this by click coordinate; Pixel RBG on every side changes equably continuously, more away from more little by the RBG color value increase of the pixel of click coordinate, the closer to big more by the RBG color value increase of the pixel of click coordinate.
4. the hot spot data method for visualizing that is used to weigh and improve advertising results as claimed in claim 3; It is characterized in that: the pixel around said is meant by the pixel in the 5px scope around the click coordinate, perhaps is meant by the pixel in the 10px scope around the click coordinate; Perhaps be meant by the pixel in the 13px scope around the click coordinate; Perhaps be meant by the pixel in the 20px scope around the click coordinate; Perhaps be meant by the pixel in the 25px scope around the click coordinate.
5. like any described hot spot data method for visualizing that is used to weigh and improve advertising results in the claim 1 to 4; It is characterized in that: in the said step 4, coordinate is clicked at every turn, and then the color value of the redness of the pairing pixel of this coordinate increases by 1; Perhaps red color value increases by 5; Perhaps red color value increases by 10, and perhaps red color value increases by 20, up to 255.
6. like any described hot spot data method for visualizing that is used to weigh and improve advertising results in the claim 1 to 4, it is characterized in that: in the said step 4, coordinate is clicked at every turn; Then the color value of the redness of the pairing pixel of this coordinate increases by 1%; Perhaps red color value increases by 5%, and perhaps red color value increases by 10%, and perhaps red color value increases by 15%; Perhaps red color value increases by 20%, up to 255.
7. like any described hot spot data method for visualizing that is used to weigh and improve advertising results in the claim 1 to 4; It is characterized in that: in the said step 4, coordinate is clicked at every turn, and then the color value of the RGB of the pairing pixel of this coordinate increases by 1 respectively; Perhaps the color value of RGB increases by 5 respectively; Perhaps the color value of RGB increases by 10 respectively, and perhaps the color value of RGB increases by 20 respectively, up to 255.
8. like any described hot spot data method for visualizing that is used to weigh and improve advertising results in the claim 1 to 4, it is characterized in that: in the said step 4, coordinate is clicked at every turn; Then the color value of the RGB of the pairing pixel of this coordinate increases by 1% respectively; Perhaps red color value increases by 5% respectively, and perhaps red color value increases by 10% respectively, and perhaps red color value increases by 15% respectively; Perhaps red color value increases by 20% respectively, up to 255.
9. the hot spot data method for visualizing that is used to weigh and improve advertising results as claimed in claim 1; It is characterized in that: after the said step 4; Further comprising the steps of: the number of times of being clicked is distinguished according to the data based generation click of said visual presentation thermal map in (5) through different colours.
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