CN106779826A - A kind of method and system that advertisement is optimized based on gyroscope and thermal map analysis - Google Patents
A kind of method and system that advertisement is optimized based on gyroscope and thermal map analysis Download PDFInfo
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- CN106779826A CN106779826A CN201611101032.6A CN201611101032A CN106779826A CN 106779826 A CN106779826 A CN 106779826A CN 201611101032 A CN201611101032 A CN 201611101032A CN 106779826 A CN106779826 A CN 106779826A
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- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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Abstract
A kind of method and system that advertisement is optimized based on gyroscope and thermal map analysis, wherein method is included：The 3D coordinates of user's vision landing point are obtained using gyroscope, 3D coordinates 2D planes is mapped to, and change into the 2D coordinate datas of user's vision landing point；The 2D coordinate datas of user's vision landing point are sent to the database of server；The frequency distribution of counting user vision landing point, according to frequency distribution core thermal map；The potential interest of user is found out according to thermal map analysis, existing advertisement scheme is adjusted.So that the present invention is in the scene of VR space advertisements, thermal map is drawn by the visual coordinate of user, count and identify whole scene sight most concentrate place where, and the temperature of each position in scene is found out by thermal map, analyze the potential interest of user, adjustment is optimized to existing advertisement scheme, so as to reach optimal advertisement putting and bandwagon effect.
Description
Technical field
The present invention relates to VR space advertisement technical fields, and in particular to one kind is optimized based on gyroscope with thermal map analysis
The method and system of advertisement.
Background technology
At this stage, in VR advertisements, the information that everybody can get is extremely limited, and major part can only get the exhibition of advertisement
Show number of times, this is far from enough for advertisement analysis.Advertisement is actually illustrated in VR environment, but the exhibition of this advertisement
How show effect, whether everybody is interested in this advertisement, these all have no way of learning.But for advertisement putting business, more
Concern, whether this advertisement has been attracted to the eyeball of user, cause the interest of user, so we are required to look up to one
Path checks actual advertising display effect, and adjusts our advertisement scheme according to this advertising display effect.
VR still in the starting stage, also arise at the historic moment by VR related every industry at this stage, and VR advertisements are used as being different from tradition
The new adline of advertisement, should be against many challenges.How advertising results intuitively emerge from, and how to obtain preferably wide
Effect is accused, is all that VR advertisements receive much concern.Currently, VR ad systems not used for programming count user's vision to ad content
Concern situation, the purpose less than adjust automatically ad content is reached, so that advertisement cannot get optimal bandwagon effect.
The content of the invention
The present invention is in order to solve the above-mentioned technical problem that prior art is present, there is provided a kind of that the displaying of VR advertisements can be imitated
Fruit is analyzed, and optimizes advertisement according to being analyzed based on gyroscope and thermal map for displaying content of analysis result adjustment advertisement
Method and system.
To achieve the above object, the invention provides a kind of side that advertisement is optimized based on gyroscope and thermal map analysis
Method, including：
The 3D coordinates of user's vision landing point are obtained using gyroscope, 3D coordinates is mapped to 2D planes, and is changed into user and regard
Feel the 2D coordinate datas of drop point；
The 2D coordinate datas of user's vision landing point are sent to the database of server；
The frequency distribution of counting user vision landing point, according to frequency distribution core thermal map；
The potential interest of user is found out according to thermal map analysis, existing advertisement scheme is adjusted.
Used as the preferred technical solution of the present invention, the gyroscope is built in VR all-in-ones, and the VR one mantle is worn over
The head of user.
It is in the following manner use by the 3D coordinate transformations of user's vision landing point as the preferred technical solution of the present invention
The 2D coordinates of family vision landing point：
With 3D environment center as the origin of coordinates, front and rear six pieces of regions up and down delimited, user's vision is got by gyroscope and
The 3D coordinate points of drop point, analyze the coordinate points and are seated in which region；
3D coordinate points region according to above-mentioned 3D coordinates and division calculates its two-dimensional coordinate, six partial coordinates are collected,
Launch, obtain the 2D coordinates of user's vision landing point.
As the preferred technical solution of the present invention, when the 2D coordinate datas of vision landing point are sent to the database of server
Afterwards, server is counted to 2D coordinate datas, and statistics obtains the frequency distribution of each vision landing point, according to each coordinate
The preset weights of vision land frequency, the place higher to frequency represents that the place lower to frequency is represented with blueness with red.
As the preferred technical solution of the present invention, specifically included according to frequency distribution core thermal map：
One pixel square of setting, gives the transparency of certain value, is often viewed by a user the vision land for once, that is, getting
Point, then in a coordinate position pixel square of drafting of the vision land, obtain the transparency of each pixel, realizes that thermal map is painted
System.
Present invention also offers a kind of system for optimizing advertisement based on gyroscope and thermal map analysis, including：
Vision landing point acquisition module, the 3D coordinates for obtaining user's vision landing point using gyroscope, by the mapping of 3D coordinates
To 2D planes, and change into the 2D coordinate datas of user's vision landing point；
Data transmission module, for the 2D coordinate datas of user's vision landing point to be sent to the database of server；
Thermal map drafting module, the frequency distribution of counting user vision landing point, according to frequency distribution core thermal map；And
Processing module, for finding out the potential interest of user according to thermal map analysis, is adjusted to existing advertisement scheme.
Used as the preferred technical solution of the present invention, the gyroscope is built in VR all-in-ones, and the VR one mantle is worn over
The head of user.
As the preferred technical solution of the present invention, in the vision landing point acquisition module, in the following manner by user
The 3D coordinate transformations of vision landing point are the 2D coordinates of user's vision landing point：
With 3D environment center as the origin of coordinates, front and rear six pieces of regions up and down delimited, user's vision is got by gyroscope and
The 3D coordinate points of drop point, analyze the coordinate points and are seated in which region；
3D coordinate points region according to above-mentioned 3D coordinates and division calculates its two-dimensional coordinate, six partial coordinates are collected,
Launch, obtain the 2D coordinates of user's vision landing point.
Used as the preferred technical solution of the present invention, the thermal map drafting module includes frequency distribution unit, for by servicing
Device is counted to 2D coordinate datas, and statistics obtains the frequency distribution of each vision landing point, and the vision according to each coordinate
The preset weights of the frequency that falls, the place higher to frequency represents that the place lower to frequency is represented with blueness with red.
Used as the preferred technical solution of the present invention, the thermal map drafting module includes drawing unit, for setting a picture
Plain square, gives the transparency of certain value, is often viewed by a user the vision landing point for once, that is, getting, then in the vision
The coordinate position for falling draws a pixel square, obtains the transparency of each pixel, realizes that thermal map is drawn.
The method and system for optimizing advertisement based on gyroscope and thermal map analysis of the invention can reach beneficial as follows
Effect：
The method that advertisement is optimized based on gyroscope and thermal map analysis of the invention, by including：Obtained using gyroscope and used
The 3D coordinates of family vision landing point, are mapped to 2D planes, and change into the 2D coordinate datas of user's vision landing point by 3D coordinates；
The 2D coordinate datas of user's vision landing point are sent to the database of server；The frequency of counting user vision landing point point
Cloth, according to frequency distribution core thermal map；The potential interest of user is found out according to thermal map analysis, existing advertisement scheme is adjusted
It is whole so that the present invention draws thermal map in the scene of VR space advertisements by the visual coordinate of user, counts and identifies whole
Where is the place that individual scene sight is most concentrated, and the temperature of each position in scene is found out by thermal map, analyzes user and dives
In interest, adjustment is optimized to existing advertisement scheme, so as to reach optimal advertising display effect.
The system that advertisement is optimized based on gyroscope and thermal map analysis of the invention, by including：Vision landing point is obtained
Modulus block, the 3D coordinates for obtaining user's vision landing point using gyroscope, is mapped to 2D planes, and change into by 3D coordinates
The 2D coordinate datas of user's vision landing point；Data transmission module, for the 2D coordinate datas of user's vision landing point to be sent
To the database of server；Thermal map drafting module, the frequency distribution of counting user vision landing point, according to frequency distribution core heat
Figure；And processing module, for finding out the potential interest of user according to thermal map analysis, existing advertisement scheme is adjusted.Make
Obtain of the invention in the scene of VR space advertisements, thermal map is drawn by the visual coordinate of user, count and identify in whole field
Where is the place that scape sight is most concentrated, and the temperature of each position in scene is found out by thermal map, analyzes user potential emerging
Interest, adjustment is optimized to existing advertisement scheme, so as to reach optimal advertising display effect.
Brief description of the drawings
The present invention is further detailed explanation with reference to the accompanying drawings and detailed description.
The method of the embodiment that Fig. 1 is provided for the present invention based on the method that gyroscope optimizes advertisement with thermal map analysis
Flow chart；
Fig. 2 is the structural representation that 3D coordinates are expanded into the present invention 2D coordinates；
The structural frames of the embodiment that Fig. 3 is provided for the present invention based on the system that gyroscope optimizes advertisement with thermal map analysis
Figure.
The object of the invention is realized, functional characteristics and advantage will be described further referring to the drawings in conjunction with the embodiments.
Specific embodiment
It should be appreciated that the specific embodiments described herein are merely illustrative of the present invention, it is not intended to limit the present invention.
The method of the embodiment that Fig. 1 is provided for the present invention based on the method that gyroscope optimizes advertisement with thermal map analysis
Flow chart, such as Fig. 1, based on the method that gyroscope and thermal map analysis optimize advertisement, including：
Step 11, the 3D coordinates that user's vision landing point is obtained using gyroscope, are mapped to 2D planes, and change into by 3D coordinates
The 2D coordinate datas of user's vision landing point；
Step 12, the 2D coordinate datas of user's vision landing point are sent to the database of server；
Step 13, the distribution of the frequency of counting user vision landing point, according to frequency distribution core thermal map；
Step 14, according to thermal map analysis find out the potential interest of user, existing advertisement scheme is adjusted.
In step 11, the gyroscope is built in VR all-in-ones, and the VR one mantle is worn over the head of user, empty in VR
Between advertisement displaying scene in, by the conversion of the head rotation and visual angle of user, so as to different scenes, gyroscope can be shown
The three-dimensional coordinate of user's positioning user vision landing point in this scenario.
It is in the following manner user's vision landing point by the 3D coordinate transformations of user's vision landing point in specific implementation
2D coordinates：
Fig. 2 is the structural representation that 3D coordinates are expanded into the present invention 2D coordinates, in figure：X, Y, Z represent three dimensions respectively
Three axles, wherein Face0 to Face5 represents six pieces of regions after 2D coordinates are expanded into by 3D groups respectively.
As shown in Fig. 2 with 3D environment center as the origin of coordinates, delimiting front and rear six pieces of regions up and down, obtained by gyroscope
The 3D coordinate points of user's vision landing point are got, the coordinate points is analyzed and is seated in which region；
3D coordinate points region according to above-mentioned 3D coordinates and division calculates its two-dimensional coordinate, six partial coordinates are collected,
Launch, obtain the 2D coordinates of user's vision landing point.
In specific implementation, after the 2D coordinate datas of vision landing point send the database to server, server is to 2D
Coordinate data is counted, and statistics obtains the frequency distribution of each vision landing point, the vision land frequency according to each coordinate
Preset weights, place higher to frequency represents that the place lower to frequency is represented with blueness, wherein vision land with red
The preset weights of frequency are set by advertisement putting business according to the displaying situation of actual advertisement, for the face of frequency high and low position
Color shows, is configured also dependent on personal like, herein only by way of example only.
In specific implementation, specifically included according to frequency distribution core thermal map：
One pixel square of setting, gives the transparency of certain value, is often viewed by a user the vision land for once, that is, getting
Point, then in a coordinate position pixel square of drafting of the vision land, obtain the transparency of each pixel, realizes that thermal map is painted
System.
The structure of the embodiment that Fig. 3 is provided for the present invention based on the system that gyroscope optimizes advertisement with thermal map analysis
Block diagram, as shown in figure 3, the system that advertisement is optimized based on gyroscope and thermal map analysis, including：
Vision landing point acquisition module 21, the 3D coordinates for being obtained user's vision landing point using gyroscope, 3D coordinates are reflected
2D planes are mapped to, and change into the 2D coordinate datas of user's vision landing point；
Data transmission module 22, for the 2D coordinate datas of user's vision landing point to be sent to the database of server；
Thermal map drafting module 23, the frequency distribution of counting user vision landing point, according to frequency distribution core thermal map；And
Processing module 24, for finding out the potential interest of user according to thermal map analysis, is adjusted to existing advertisement scheme.
In specific implementation, the gyroscope is built in VR all-in-ones, and the VR one mantle is worn over the head of user, in VR
In the displaying scene of space advertisement, by the conversion of the head rotation and visual angle of user, so as to different scenes, gyro can be shown
The three-dimensional coordinate of instrument user positioning user vision landing point in this scenario.
In specific implementation, in the vision landing point acquisition module, in the following manner by the 3D of user's vision landing point
Coordinate transformation is the 2D coordinates of user's vision landing point：
With 3D environment center as the origin of coordinates, front and rear six pieces of regions up and down delimited, user's vision is got by gyroscope and
The 3D coordinate points of drop point, analyze the coordinate points and are seated in which region；
3D coordinate points region according to above-mentioned 3D coordinates and division calculates its two-dimensional coordinate, six partial coordinates are collected,
Launch, obtain the 2D coordinates of user's vision landing point.
In specific implementation, the thermal map drafting module include frequency distribution unit, for by server to 2D coordinate datas
Counted, statistics obtains the frequency distribution of each vision landing point, the default power of the vision land frequency according to each coordinate
Value, the place higher to frequency represents that the place lower to frequency is represented with blueness with red.
In specific implementation, the thermal map drafting module includes drawing unit, for setting a pixel square, gives certain
The transparency of value, is often viewed by a user once, that is, the vision landing point for getting, then the coordinate position in the vision land is drawn
Pixel square, obtains the transparency of each pixel, realizes that thermal map is drawn.
Although the foregoing describing specific embodiment of the invention, those skilled in the art should be appreciated that this
It is merely illustrative of, various changes or modifications can be made to present embodiment, without departing from principle of the invention and essence,
Protection scope of the present invention is only limited by the claims that follow.
Claims (10)
1. it is a kind of that the method for optimizing advertisement is analyzed based on gyroscope and thermal map, it is characterised in that including：
The 3D coordinates of user's vision landing point are obtained using gyroscope, 3D coordinates is mapped to 2D planes, and is changed into user and regard
Feel the 2D coordinate datas of drop point；
The 2D coordinate datas of user's vision landing point are sent to the database of server；
The frequency distribution of counting user vision landing point, according to frequency distribution core thermal map；
The potential interest of user is found out according to thermal map analysis, existing advertisement scheme is adjusted.
2. according to the method for optimizing advertisement based on gyroscope and thermal map analysis described in claim 1, it is characterised in that institute
State gyroscope and be built in VR all-in-ones, the VR one mantle is worn over the head of user.
3. according to the method for optimizing advertisement based on gyroscope and thermal map analysis described in claim 2, it is characterised in that logical
It is the 2D coordinates of user's vision landing point that in the following manner is crossed by the 3D coordinate transformations of user's vision landing point：
With 3D environment center as the origin of coordinates, front and rear six pieces of regions up and down delimited, user's vision is got by gyroscope and
The 3D coordinate points of drop point, analyze the coordinate points and are seated in which region；
3D coordinate points region according to above-mentioned 3D coordinates and division calculates its two-dimensional coordinate, six partial coordinates are collected,
Launch, obtain the 2D coordinates of user's vision landing point.
4., according to the method for optimizing advertisement based on gyroscope and thermal map analysis described in any one of claims 1 to 3, it is special
Levy and be, after the 2D coordinate datas of vision landing point send the database to server, server is carried out to 2D coordinate datas
Statistics, statistics obtains the frequency distribution of each vision landing point, and the preset weights of the vision land frequency according to each coordinate are right
Frequency place higher represents that the place lower to frequency is represented with blueness with red.
5. according to the method for optimizing advertisement based on gyroscope and thermal map analysis described in claim 4, it is characterised in that root
Specifically included according to frequency distribution core thermal map：
One pixel square of setting, gives the transparency of certain value, is often viewed by a user the vision land for once, that is, getting
Point, then in a coordinate position pixel square of drafting of the vision land, obtain the transparency of each pixel, realizes that thermal map is painted
System.
6. it is a kind of that the system for optimizing advertisement is analyzed based on gyroscope and thermal map, it is characterised in that including：
Vision landing point acquisition module, the 3D coordinates for obtaining user's vision landing point using gyroscope, by the mapping of 3D coordinates
To 2D planes, and change into the 2D coordinate datas of user's vision landing point；
Data transmission module, for the 2D coordinate datas of user's vision landing point to be sent to the database of server；
Thermal map drafting module, the frequency distribution of counting user vision landing point, according to frequency distribution core thermal map；And
Processing module, for finding out the potential interest of user according to thermal map analysis, is adjusted to existing advertisement scheme.
7. according to the method for optimizing advertisement based on gyroscope and thermal map analysis described in claim 6, it is characterised in that institute
State gyroscope and be built in VR all-in-ones, the VR one mantle is worn over the head of user.
8. according to the method for optimizing advertisement based on gyroscope and thermal map analysis described in claim 7, it is characterised in that institute
State in vision landing point acquisition module, be in the following manner user's vision land by the 3D coordinate transformations of user's vision landing point
The 2D coordinates of point：
With 3D environment center as the origin of coordinates, front and rear six pieces of regions up and down delimited, user's vision is got by gyroscope and
The 3D coordinate points of drop point, analyze the coordinate points and are seated in which region；
3D coordinate points region according to above-mentioned 3D coordinates and division calculates its two-dimensional coordinate, six partial coordinates are collected,
Launch, obtain the 2D coordinates of user's vision landing point.
9., according to the method for optimizing advertisement based on gyroscope and thermal map analysis described in any one of claim 6 to 8, it is special
Levy and be, the thermal map drafting module includes frequency distribution unit, for being counted to 2D coordinate datas by server, statistics
The frequency distribution of each vision landing point is obtained, the preset weights of the vision land frequency according to each coordinate are higher to frequency
Place represent that lower to frequency place is represented with blueness with red.
10. according to the method for optimizing advertisement based on gyroscope and thermal map analysis described in claim 9, it is characterised in that
The thermal map drafting module includes drawing unit, for setting a pixel square, the transparency of certain value is given, often by user
Once, that is, the vision landing point for getting, then in a coordinate position pixel square of drafting of the vision land, obtains every for viewing
The transparency of individual pixel, realizes that thermal map is drawn.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201611101032.6A CN106779826B (en) | 2016-12-05 | 2016-12-05 | Method and system for optimizing advertisement based on gyroscope and heat map analysis |
| PCT/CN2016/109221 WO2018103070A1 (en) | 2016-12-05 | 2016-12-09 | Gyroscope and heat map analysis-based advertisement optimization method and system |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201611101032.6A CN106779826B (en) | 2016-12-05 | 2016-12-05 | Method and system for optimizing advertisement based on gyroscope and heat map analysis |
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| CN106779826B CN106779826B (en) | 2020-09-01 |
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| WO (1) | WO2018103070A1 (en) |
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| CN108255305A (en) * | 2017-12-27 | 2018-07-06 | 广东鸿威国际会展集团有限公司 | A kind of immersion three-dimensional display system and method |
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| CN109597538B (en) * | 2018-09-21 | 2020-07-28 | 北京字节跳动网络技术有限公司 | Display method, device and equipment of operable control and readable medium |
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Also Published As
| Publication number | Publication date |
|---|---|
| CN106779826B (en) | 2020-09-01 |
| WO2018103070A1 (en) | 2018-06-14 |
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