CN111369298A - Method for automatically adjusting advertisement budget based on Internet hotspot event - Google Patents
Method for automatically adjusting advertisement budget based on Internet hotspot event Download PDFInfo
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- CN111369298A CN111369298A CN202010159286.3A CN202010159286A CN111369298A CN 111369298 A CN111369298 A CN 111369298A CN 202010159286 A CN202010159286 A CN 202010159286A CN 111369298 A CN111369298 A CN 111369298A
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- 238000000034 method Methods 0.000 title claims abstract description 18
- 230000003578 releasing effect Effects 0.000 claims description 19
- 238000004590 computer program Methods 0.000 description 3
- 238000002716 delivery method Methods 0.000 description 2
- 238000012986 modification Methods 0.000 description 2
- 230000004048 modification Effects 0.000 description 2
- 230000003287 optical effect Effects 0.000 description 2
- 230000000644 propagated effect Effects 0.000 description 2
- 230000009286 beneficial effect Effects 0.000 description 1
- 230000000694 effects Effects 0.000 description 1
- 239000013307 optical fiber Substances 0.000 description 1
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0252—Targeted advertisements based on events or environment, e.g. weather or festivals
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0249—Advertisements based upon budgets or funds
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
Abstract
A method for automatically adjusting advertisement budget based on Internet hot events comprises the steps of judging whether a hot topic event occurs in a current network, and entering the next step for judgment if the hot topic event is detected to occur; if the hot topic event is not detected, the advertisement playing equipment continues to play according to the originally set putting amount; by comparing the change of the hot topic event, further judging whether the heat degree of the hot topic event is increased, if the heat degree is increased, entering the next step, and if the heat degree is not increased, continuing to play the advertisement according to the originally set putting amount by the advertisement playing equipment; and judging whether the hot topic event contains related information content of an original advertisement product delivery object or not according to the identification information of the hot topic event, and if so, adjusting the advertisement delivery amount and budget. The invention realizes the automatic adjustment of the advertisement putting amount and budget by acquiring the identification information of the hot events in the Internet in real time and further according to whether the detected hot events contain the information content of the originally set advertisements.
Description
Technical Field
The invention belongs to the technical field of internet, and particularly relates to a method for automatically adjusting advertisement budget based on an internet hotspot event, in particular to a fashion product or a woman's shoe in the advertisement delivery range.
Background
With the strong development of global network media, digital advertisements are widely applied and gradually become standardized, and the delivery channel of the digital advertisements also tends to be formed and covers delivery platforms such as live television broadcast, on-demand broadcast, online on-demand broadcast on the network and the like.
The advertisement budget refers to the total amount of expenses required for an advertisement campaign within a certain time, the use range of the advertisement campaign, and the planning content of the distribution method, and in order to achieve the expected delivery effect of the advertisement, the consumption budget of the advertisement needs to be accurately controlled. However, the existing advertisement delivery method mainly delivers the advertisement in advance, and then calculates the consumption of the advertisement when the advertisement is actually exposed or clicked, however, when an emergency or a hot spot large event occurs, the existing advertisement delivery method cannot timely and accurately adjust the delivery amount and budget of the advertisement according to the hot spot event.
Disclosure of Invention
The technical problem to be solved by the invention is to provide a method for automatically adjusting advertisement budget based on an internet hotspot event, which solves the problems in the prior art and can automatically adjust the playing amount and the advertisement budget of advertisements according to the internet hotspot event.
In order to solve the technical problem, the invention is realized by the following modes:
a method for automatically adjusting advertisement budget based on internet hot spot events,
1) automatically judging whether a hot topic event occurs in the current network, and if the hot topic event occurs in the Internet, entering the next step for judgment; if no hot topic event is detected in the internet, the advertisement playing equipment continues to play according to the original set putting amount;
2) comparing the change of the hot topic event with the change of the previous hot topic event, further judging whether the heat degree of the hot topic event is increased, if the heat degree of the hot topic event is detected to be increased, entering the next step, and if the heat degree of the hot topic event is detected not to be increased, continuing to play the advertisement according to the originally set putting amount by the advertisement playing equipment;
3) and judging whether the hot topic event contains related information content of an original advertisement product delivery object or not according to the identification information of the hot topic event, and if the hot topic event contains the related information content, adjusting the advertisement delivery amount and budget.
Further, the specific process steps of adjusting the advertisement putting amount and budget in the step 3) are as follows:
calculating the advertisement to-be-released amount of each releasing engine according to the weight and the advertisement budget of the hot topic event;
distributing the advertisement to-be-released amount of each releasing engine to the corresponding releasing engine according to the situation of the hot topic event;
when an advertisement putting completion instruction fed back by each putting engine is received, calculating the residual budget of the advertisement;
judging whether the advertisement residual budget of the hot topic event is matched with the actual residual budget of the advertisement, wherein the actual residual budget of the advertisement is generated according to the actual exposure rate and/or click rate of the advertisement obtained from each delivery engine;
if the advertisement residual budget of the hot topic event is not matched with the actual advertisement residual budget, updating the advertisement budget to the actual advertisement residual budget, and returning to the step of calculating the advertisement to-be-released amount of each releasing engine according to the weight and the advertisement budget of the hot topic event;
and if the advertisement residual budget of the hot topic event is matched with the actual residual budget of the advertisement, sending an advertisement putting ending instruction to each putting engine according to the weight of the hot topic event.
Compared with the prior art, the invention has the following beneficial effects:
the invention judges whether the identification information is a hot event or not by acquiring the identification information of an event occurring in the Internet in real time, and further realizes the automatic adjustment of the advertisement putting amount and budget according to whether the detected hot event contains the information content of the original set advertisement or not; in addition, the advertisement to-be-released amount of each releasing engine is calculated according to the weight of the hotspot event and the advertisement budget, so that the probability of clicking and/or exposing after the advertisement is released can be increased by a user, the advertisement releasing effect is improved, the advertisement residual budget is calculated when an instruction fed back after the releasing engine releases the advertisement is received, the advertisement releasing amount is automatically adjusted in time by using the hotspot event in the internet when the advertisement residual budget is matched with the actual residual budget of the advertisement, the advertisement budget is further adjusted, an advertisement releasing ending instruction is timely sent to the releasing engine, and the advertisement releasing task is ended.
Drawings
FIG. 1 is a flow chart illustrating automatic adjustment of an advertisement budget according to the present invention.
FIG. 2 is a flow chart of a method of the present invention for automatically adjusting an advertising budget based on a hotspot event.
Detailed Description
The following detailed description of embodiments of the invention is provided in connection with the accompanying drawings and the examples.
As shown in FIGS. 1-2, a method for automatically adjusting an advertisement budget based on an Internet hotspot event,
1) automatically judging whether a hot topic event occurs in the current network, and if the hot topic event occurs in the Internet, entering the next step for judgment; if no hot topic event is detected in the internet, the advertisement playing equipment continues to play according to the original set putting amount;
2) comparing the change of the hot topic event with the change of the previous hot topic event, further judging whether the heat degree of the hot topic event is increased, if the heat degree of the hot topic event is detected to be increased, entering the next step, and if the heat degree of the hot topic event is detected not to be increased, continuing to play the advertisement according to the originally set putting amount by the advertisement playing equipment;
3) and judging whether the hot topic event contains related information content of an original advertisement product delivery object or not according to the identification information of the hot topic event, and if the hot topic event contains the related information content, adjusting the advertisement delivery amount and budget.
Further, the specific process steps of adjusting the advertisement putting amount and budget in the step 3) are as follows:
calculating the advertisement to-be-released amount of each releasing engine according to the weight and the advertisement budget of the hot topic event;
distributing the advertisement to-be-released amount of each releasing engine to the corresponding releasing engine according to the situation of the hot topic event;
when an advertisement putting completion instruction fed back by each putting engine is received, calculating the residual budget of the advertisement;
judging whether the advertisement residual budget of the hot topic event is matched with the actual residual budget of the advertisement, wherein the actual residual budget of the advertisement is generated according to the actual exposure rate and/or click rate of the advertisement obtained from each delivery engine;
if the advertisement residual budget of the hot topic event is not matched with the actual advertisement residual budget, updating the advertisement budget to the actual advertisement residual budget, and returning to the step of calculating the advertisement to-be-released amount of each releasing engine according to the weight and the advertisement budget of the hot topic event;
and if the advertisement residual budget of the hot topic event is matched with the actual residual budget of the advertisement, sending an advertisement putting ending instruction to each putting engine according to the weight of the hot topic event.
The invention relates to a method for automatically adjusting advertisement budget based on hotspot events, which is directed to a device for automatically adjusting one or more programs of the advertisement budget method, the device may comprise one or more processors, a storage device for storing one or more programs, or a computer readable storage medium storing a computer program, the computer program is executed by the processors to realize the method for automatically adjusting advertisement budget.
The computer storage media of the present invention may take the form of any combination of one or more computer-readable media, which may be computer-readable signal media or computer-readable storage media. More specific examples (a non-exhaustive list) of the computer readable storage medium would include the following: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the present invention, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device.
A computer readable signal medium may include a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device.
Computer program code for carrying out operations for aspects of the present invention may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, Smalltalk, C + + or the like and conventional procedural programming languages, such as the C language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer.
The foregoing is illustrative of embodiments of the present invention and it will be further appreciated by those skilled in the art that various modifications may be made without departing from the principles of the invention and that such modifications are intended to be included within the scope of the appended claims.
Claims (2)
1. A method for automatically adjusting advertisement budget based on Internet hotspot events is characterized in that:
1) automatically judging whether a hot topic event occurs in the current network, and if the hot topic event occurs in the Internet, entering the next step for judgment; if no hot topic event is detected in the internet, the advertisement playing equipment continues to play according to the original set putting amount;
2) comparing the change of the hot topic event with the change of the previous hot topic event, further judging whether the heat degree of the hot topic event is increased, if the heat degree of the hot topic event is detected to be increased, entering the next step, and if the heat degree of the hot topic event is detected not to be increased, continuing to play the advertisement according to the originally set putting amount by the advertisement playing equipment;
3) and judging whether the hot topic event contains related information content of an original advertisement product delivery object or not according to the identification information of the hot topic event, and if the hot topic event contains the related information content, adjusting the advertisement delivery amount and budget.
2. The method of claim 1, wherein the method comprises automatically adjusting an advertising budget based on an internet hotspot event:
the specific process steps for adjusting the advertisement putting amount and budget in the step 3) are as follows:
calculating the advertisement to-be-released amount of each releasing engine according to the weight and the advertisement budget of the hot topic event;
distributing the advertisement to-be-released amount of each releasing engine to the corresponding releasing engine according to the situation of the hot topic event;
when an advertisement putting completion instruction fed back by each putting engine is received, calculating the residual budget of the advertisement;
judging whether the advertisement residual budget of the hot topic event is matched with the actual residual budget of the advertisement, wherein the actual residual budget of the advertisement is generated according to the actual exposure rate and/or click rate of the advertisement obtained from each delivery engine;
if the advertisement residual budget of the hot topic event is not matched with the actual advertisement residual budget, updating the advertisement budget to the actual advertisement residual budget, and returning to the step of calculating the advertisement to-be-released amount of each releasing engine according to the weight and the advertisement budget of the hot topic event;
and if the advertisement residual budget of the hot topic event is matched with the actual residual budget of the advertisement, sending an advertisement putting ending instruction to each putting engine according to the weight of the hot topic event.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202010159286.3A CN111369298A (en) | 2020-03-09 | 2020-03-09 | Method for automatically adjusting advertisement budget based on Internet hotspot event |
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| Application Number | Priority Date | Filing Date | Title |
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| CN202010159286.3A CN111369298A (en) | 2020-03-09 | 2020-03-09 | Method for automatically adjusting advertisement budget based on Internet hotspot event |
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| CN111369298A true CN111369298A (en) | 2020-07-03 |
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| CN202010159286.3A Pending CN111369298A (en) | 2020-03-09 | 2020-03-09 | Method for automatically adjusting advertisement budget based on Internet hotspot event |
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