CN101071437A - User classifying method, directional advertising launching method, device and system - Google Patents
User classifying method, directional advertising launching method, device and system Download PDFInfo
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Abstract
The invention discloses the user classification methods, targeted ads methods, devices and systems. In which users classified in the following ways: access to the user clicks on the link, described by the links users determine the content of information of interest from Preferences classification for users to find the distinction between categories of users with the information referred to the users most interested in information matching categories of users; users will be referred to above categories of users join. Directional ads include: user login classification from the user database users find described in the respective categories of users; classification, in accordance with user preferences according to the rules described in users inject targeted advertising. Use of this invention to provide a method of directional ads, ads can be directed to the targeted advertising really interested surfers before.
Description
Technical field
The present invention relates to Internet technical field, be specifically related to method that the user is classified, targeted ads put-on method, Apparatus and system.
Background technology
Development along with Internet technology, user's individual demand further improves, information on the internet such as online advertisement etc. just constantly change broadcast mode ago, at the new advertising of accurate targeted ads of segmentation customer group can be according to viewer's preference, use information such as habit, geographic position, access history, advertisement putting is arrived in face of the real interested viewer targetedly, this new advertisement technology is exactly the targeted ads technology, uses the targeted ads technology can satisfy the advertiser carries out advertisement putting at its potential user group demand.
Existing a kind of targeted ads input technology is such: by user's the log-on message of login is gathered, determine user's classification according to the user profile that collects, thereby the user to correspondence plays relevant advertisement, wherein log-on message be the user when registering the situation according to oneself initiatively fill in, can react user's hobby to a certain extent.Be a kind of, and cater to the targeted ads input technology of user interest custom based on information of registered users.
Though use above this method can both reach the purpose of throwing in targeted ads to customer group, but this input technology relies on excessive to user's log-on message, and the real name degree of current domestic internet environment is not high, the hysteresis that unknown user and subscriber data upgrade, false factors such as subscriber data all can influence user's accurate segmentation, thereby can not guarantee that advertisement can render in face of the real interested viewer.
Summary of the invention
The purpose of the embodiment of the invention provides the method that the user is classified, targeted ads put-on method, Apparatus and system, the technical scheme of using embodiment of the present invention to provide can be rendered to targeted ads really in face of the interested viewer of this targeted ads.
The purpose of the embodiment of the invention is achieved through the following technical solutions:
A kind of method that the user is classified comprises:
Obtain the content of the link of user's click, determine user's interest information by the content of described link;
The distinctive information of searching user classification from the user's sorted table that presets is classified with the user that described user's interest information mates most;
Described user is added described user's classification of mating most.
Preferably, further comprise after described user being added user's classification of described coupling:
If the life period of described user in described user's classification reaches preset time, upgrade by the interest information of the rule that presets, enter the step that user that the distinctive information of searching user classification from the user's sorted table that presets and described user's interest information mates most classifies described user.
Preferably, the described link that is linked as targeted ads of described user's click.
A kind of targeted ads put-on method comprises:
The user logins the back and search user's classification under the described user from user's taxonomy database, and wherein said user's classification is to be determined by the content of the targeted ads of clicking before the user;
Throw in targeted ads by presetting rule to described user according to described user's classification.
Preferably, behind described user's targeted ads, according to the user's classification under the described user of content update of the described targeted ads of user's click.
A kind of device that the user is classified comprises:
The linked contents acquiring unit is used to obtain the content of the link that the user clicks;
The interest information determining unit is used for determining according to the content of the link of described click described user's interest information;
User's classification and matching unit, the distinctive information that is used for searching user classification from the user's sorted table that presets is classified with the user that described user's interest information mates most;
Preserve the unit, be used for preserving described user at the database of described user's classification of mating most.
Preferably, further comprise:
The interest information updating block is used for described user upgrading by the interest information of presetting rule to described user when the life period of described user's classification reaches preset time;
It is that described user selects the user of mating most to classify that described user's classification and matching unit is used for according to the interest information after the described renewal.
The device that a kind of targeted ads is thrown in comprises:
User's determining unit of classifying is used for logining the back the user and searches user's classification under the described user from user's taxonomy database;
Targeted ads is thrown in the unit, is used for throwing in targeted ads by the rule that presets to described user according to described user's classification.
Preferably, the described user determining unit of classifying also is used for after described user clicks targeted ads, according to the user's classification under the described user of content update of the described targeted ads of user's click.
A kind of targeted ads jettison system comprises:
User's sorter, the content that is used for the link clicked according to user's user are that described user selects user's classification of coupling;
The targeted ads delivery device is used for throwing in corresponding targeted ads by the rule that presets to described user according to the described user's classification under the described user.
The above technical scheme that provides from the embodiment of the invention as can be seen, the user is classified in behavior by the user, thereby make user put into same user's classification with identical or close behavior, thereby only need be at user's classification setting strategy, avoided each user's Provisioning Policy has been saved the processing resource; Because embodiments of the invention are thrown in targeted ads at user's classification to the user, and the hobby of the user in same user's classification is identical or close, divide time-like and work as the user for a user, user's hobby is for known to the system, so when the user logins, just can classify according to the user under it, this user is thrown in targeted ads, and that the content of targeted ads is classified at the user is pre-set, thereby can guarantee targeted ads is rendered to really in face of the interested viewer of this targeted ads, thereby improve the hit rate that targeted ads is thrown in; Further, in another embodiment provided by the invention, real-time update is carried out in the classification of the user under the user, thereby guaranteed the accuracy of the user's classification under the user, further improved the hit rate that targeted ads is thrown in according to user's behavior.
Description of drawings
Fig. 1 carries out the particular flow sheet of sorting technique first embodiment to the user for the present invention;
Fig. 2 carries out the particular flow sheet of sorting technique the 3rd embodiment to the user for the present invention;
Fig. 3 is the particular flow sheet of targeted ads put-on method first embodiment of the present invention;
Fig. 4 is the particular flow sheet of targeted ads put-on method second embodiment of the present invention;
Fig. 5 is the particular flow sheet of targeted ads put-on method the 3rd embodiment of the present invention;
The structural drawing of device first embodiment that Fig. 6 classifies to the user for the present invention;
The structural drawing of device second embodiment that Fig. 7 classifies to the user for the present invention;
Fig. 8 is the structural drawing of targeted ads delivery device first embodiment of the present invention;
Fig. 9 is the structural drawing of targeted ads jettison system first embodiment of the present invention.
Embodiment
For make purpose of the present invention, technical scheme, and advantage clearer, below with reference to the accompanying drawing embodiment that develops simultaneously, the present invention is described in more detail.
Fig. 1 is the particular flow sheet of first embodiment of the method that the user is classified provided by the invention, mainly comprises:
Different users is interested in different information, thereby the content that different users pays close attention on the internet is different, thereby user's behavior can be determined user's hobby to a certain extent, thereby after the user has clicked a link, can determine user's interest information according to the content of link, comprise user's behavioural information and hobby information; For example the user has clicked an advertisement about digital class, can illustrate to a certain extent that then the information of user's logarithmic code class is interested; Thereby the link of some digital classes can be provided for the user, and can be the link of advertisement, thereby improve the clicking rate of advertisement, improve the hit rate of advertisement; Can be the link of information also, also can improve the clicking rate of website when making the user obtain up-to-date information;
User's classification that step 102, the distinctive information of searching user's classification from the user's sorted table that presets and described user's interest information mates most;
In advance user's classification is provided with, each user's classification all has some specific distinctive information to carry out corresponding with user's interest information, thereby after user's interest information was determined, user's classification that can find a correspondence from the user's sorted table that presets was corresponding with it; The behavior and the hobby that are in the user in same user's classification all are close;
The user is added described user's classification, then can be corresponding surely tactful at user's classification system, and need not go to generate strategy at each user, thereby not only saved resource but also can guarantee each user's strategy all effective.
The present invention also provides second embodiment that the user is carried out sorting technique, compares with first embodiment that the user is carried out sorting technique, further comprises step:
If the life period of described user in described user's classification reaches preset time, upgrade by the interest information of the rule that presets, enter the step that user that the distinctive information of searching user classification from the user's sorted table that presets and described user's interest information mates most classifies described user;
When the user in user classification overlong time and when not upgrading, user's interest information may change, this moment some rules can be set upgrades user's interest information, thereby guarantee that the user's classification under the user can reflect user's interest information as far as possible really, can satisfy user's needs thereby make to the classify strategy formulated of user.
The embodiment of the another kind of type of the method that the user is classified provided by the invention comes the user is classified by the simulation bee colony, specific user as honeybee; Some information that honeybee self is intrinsic, as sex, age etc. as smell; User's behavioural information, hobby information etc. are as honey; The user is classified as honeycomb.Thereby the 3rd embodiment that the user is carried out sorting technique provided by the invention is as shown in Figure 2, mainly comprises:
Transport nectar back promptly after determining user's user profile, user profile is passed to the process of the device that can handle user profile; Wherein user profile mainly comprises user's behavioural information and hobby information;
In actual applications, the nectar that may have a lot of honeybees needs to handle, thereby need a processing queue nectar is cushioned; Because each nectar does not have the branch of priority, thereby adopt the strategy of first in first out that the nectar in the processing queue is handled in actual applications;
Strategy according to first in first out obtains the nectar that enters at first in the described processing queue from described processing queue; Certainly, processed nectar will can not be present in described processing queue;
In order to reduce long nectar of resting period the judgement of the current nectar of user is caused harmful effect, the nectar that the resting period is long is handled, make long nectar of resting period also can embody the current nectar of user, this process is called makes honey.
The present invention also provides a preferred embodiment, also will add the processing to smell in the described processing procedure of Fig. 2, though smell still can react user's hobby not necessarily accurately or timely to a certain extent.
Fig. 3 is first embodiment of a kind of targeted ads put-on method provided by the invention, mainly comprises:
Step 301, user login the back and search user's classification under the described user from user's taxonomy databases;
After the user login, can from the database of user's classification, find the user according to user's sign and belong to which user's classification; User's sign can be user's name, Customs Assigned Number etc. can be in system unique definite user's information;
Step 302, throw in targeted ads by presetting rule to described user according to described user classification;
Because the hobby of the user in each user's classification is all different, so throw in targeted ads by presetting rule to described user according to user's classification that the user belonged to.For example a user attaching is in user's classification of digital class, then after user's login, throw in the advertisement of digital class to the user, because user's logarithmic code is interested, so the clicked probability of the targeted ads of throwing in is just bigger, thereby realized targeted ads input purpose, realized targeted ads is rendered to really to the purpose in face of the interested viewer of this targeted ads.
Because user's hobby friend may change along with the variation of time, perhaps need the user is put into during another one classifies more accurately, for example the user was in user's classification of digital class originally, find that further the DV in user's logarithmic code is more interested, so can further the user be put in user's classification of DV class, can throw in targeted ads to the user more targetedly like this.Thereby second embodiment of targeted ads put-on method provided by the invention, this embodiment further determines according to user's click behavior after throwing in targeted ads to the user; As shown in Figure 4, mainly comprise:
The user may put and hit to the targeted ads that this user throws in, also may click other targeted ads or non-directional advertisement, user's click behavior reaction user's interest information, thereby the interest information that the targeted ads that can click according to the user or non-directional advertisement content classify to come respective user, wherein the classification of targeted ads or non-directional advertisement content is by manually handling.If the user has clicked the targeted ads of throwing in to this user, illustrate that then user's present located user classification still is correct, can certainly be in the basic enterprising step refining user classification of active user's classification; If the user has clicked other targeted ads or non-directional advertisement, then change may take place in user's interest information, may need to change the residing user's classification of user this moment, perhaps the user is put in user's classification of upper level, thereby guarantee the correctness of user's classification of user attaching, guarantee that the targeted ads of throwing in is a user's interest;
User's classification that step 404, the distinctive information of searching user's classification from the user's sorted table that presets and described user's interest information mates most;
After user's hobby changes, can the user be put into corresponding user's classification by the targeted ads that the user clicks; Also can the user be put into user's classification of more refinement, thereby can throw in targeted ads to the user more targetedly by the targeted ads that the user clicks.
The another kind of embodiment of the method that targeted ads provided by the invention is thrown in also realizes by the simulation bee colony, as shown in Figure 5, mainly comprises:
Honeycomb is the nest of honeybee, and each honeycomb is all in honeycomb;
Each honeybee all has its corresponding honeycomb, and the information of all honeycomb is arranged in the shared drive, so can choose the honeycomb of honeybee correspondence from shared drive;
The honeycomb that step 503, basis obtain is thrown in targeted ads;
After determining honeycomb, just can obtain nectar, thereby can throw in targeted ads to honeybee targetedly, thereby targeted ads is rendered to really in face of the interested viewer of this targeted ads.
Fig. 6 is the structural drawing of first embodiment of the device that the user is classified provided by the invention, mainly comprises:
Linked contents acquiring unit 601 is used to obtain the content of the link that the user clicks;
The content of each link all is known, so can increase a database or other modes write down the content of each link, after the user has clicked a link, can know the content of the link of click immediately;
Interest information determining unit 602 is used for determining according to the content of the link of described click described user's interest information;
The content of link is known, thereby can determine user's interest information by the content of link, and for example the user has clicked the link of sport category, can illustrate to a certain extent that then the user is interested in the information of sport category;
User's classification and matching unit 603, the distinctive information that is used for searching user classification from the user's sorted table that presets is classified with the user that described user's interest information mates most;
User classification sets in advance, and each user's classification information of all having any different when the distinctive information coupling of user's interest information and user's classification, just can think that the user belongs to this user and classifies;
With user's user classify preserve after, at any time can know user's classification of user easily, thereby the strategy that can formulate according to classifying for the user be that the user serves.
Fig. 7 is the structural drawing of second embodiment of the device that the user is classified provided by the invention, mainly comprises:
Linked contents acquiring unit 701, the content that is used to obtain the link that the user clicks is determined user profile;
Interest information determining unit 702 is used for determining according to the content of the link of described click described user's interest information;
Interest information updating block 703 is used for described user upgrading by the interest information of presetting rule to described user when the life period of described user's classification reaches preset time;
User's classification and matching unit 704 is used for the interest information of basis from the described user of described interest information determining unit or described interest information updating block, searches user's classification of mating most with the distinctive information of user's classification from the user's sorted table that presets;
When the life period of user in user classification reaches the regular hour and when not upgrading, then need upgrade according to the interest information of the rule that presets to the user, because user's this moment may not belong to user's classification of the current ownership of this user, so reach time of presetting and middle when upgrading in user classification when the time that the user exists, need upgrade according to the interest information of the rule that presets the user, make user's interest information can react the current situation of user really, thereby the user can be in the current user's classification that should be in of this user.
First embodiment of the device that targeted ads provided by the invention is thrown in mainly comprises as shown in Figure 8:
User's determining unit 801 of classifying is used for logining the back the user and searches user's classification under the described user from user's taxonomy database;
After user login, user's determining unit of classifying directly reads user's grouped data or the shared drive reflection of user's sorter is loaded in the shared drive of self from shared drive, thereby determines the user's classification under the user; When user classify determining unit and the shared shared drive of user's sorter, promptly classify determining unit and user's sorter of user uses same server, and user's user's grouped data that determining unit reads of classifying all is real-time like this.When the user classifies determining unit the shared drive of user's sorter reflection need be loaded into the shared drive of self time, user's determining unit of classifying can be used different servers with user's sorter, user's sorter regularly grasps the shared drive reflection and preserves, the user classify determining unit then regularly obtain the shared drive reflection from user's sorter, and the shared drive reflection that obtains is loaded in the shared drive of self; When adopting this kind scheme, user's sorter can drop into thereby can reduce operation for a plurality of users determining unit service of classifying;
Targeted ads is thrown in unit 802, is used for throwing in targeted ads by the rule that presets to described user according to described user's classification;
Because user attaching is in different user's classification, and be in the user in the different user classification no matter adopt which kind of mode classification that identical or close place all should be arranged, so the user is thrown in targeted ads according to different user's classification, both can reduce the processing load that needs the targeted ads delivery device, and also can as far as possible targeted ads have been rendered to really in face of the interested viewer of this targeted ads.
In second embodiment of targeted ads delivery device provided by the invention, user's determining unit 801 of classifying also is used for after described user clicks targeted ads, according to the user's classification under the described user of content update of the described targeted ads of user's click.
Because user's hobby may change in time, so user's click behavior has all shown the hobby that the user is current, so need after the user click targeted ads, upgrade the described user's classification of user according to user's click behavior, thereby the residing user of user is classified in real time accurately.
Fig. 9 is the structural drawing of the targeted ads jettison system that provides of the embodiment of the invention, mainly comprises:
User's sorter 901, the content that is used for the link clicked according to user's user are that described user selects user's classification of coupling;
Targeted ads delivery device 902 is used for throwing in corresponding targeted ads by the rule that presets to described user according to the described user's classification under the described user.
Use this system targeted ads can be rendered to in face of the real users interest of this targeted ads.
More than to the method that the embodiment of the invention provided classifies to the user, targeted ads put-on method, Apparatus and system are described in detail, the explanation of above embodiment just is used for helping to understand method of the present invention and thought thereof; Simultaneously, for one of ordinary skill in the art, according to thought of the present invention, the part that all can change in specific embodiments and applications, in sum, this description should not be construed as limitation of the present invention.
Claims (10)
1, a kind of method that the user is classified is characterized in that, comprising:
Obtain the content of the link of user's click, determine user's interest information by the content of described link;
The distinctive information of searching user classification from the user's sorted table that presets is classified with the user that described user's interest information mates most;
Described user is added described user's classification of mating most.
2, the method that the user is classified as claimed in claim 1 is characterized in that, described user is added further comprise after described user of mating most classifies:
If the life period of described user in described user's classification reaches preset time, upgrade by the interest information of the rule that presets, enter the step that user that the distinctive information of searching user classification from the user's sorted table that presets and described user's interest information mates most classifies described user.
3, the method that the user is classified as claimed in claim 1 or 2 is characterized in that, the described link that is linked as targeted ads that described user clicks.
4, a kind of targeted ads put-on method is characterized in that, comprising:
The user logins the back and search user's classification under the described user from user's taxonomy database, and wherein said user's classification is to be determined by the content of the targeted ads of clicking before the user;
Throw in targeted ads by presetting rule to described user according to described user's classification.
5, targeted ads put-on method as claimed in claim 4 is characterized in that, behind described user's targeted ads, according to the user's classification under the described user of content update of the described targeted ads of user's click.
6, a kind of device that the user is classified is characterized in that, comprising:
The linked contents acquiring unit is used to obtain the content of the link that the user clicks;
The interest information determining unit is used for determining according to the content of the link of described click described user's interest information;
User's classification and matching unit, the distinctive information that is used for searching user classification from the user's sorted table that presets is classified with the user that described user's interest information mates most;
Preserve the unit, be used for preserving described user at the database of described user's classification of mating most.
7, the device that the user is classified as claimed in claim 6 is characterized in that, further comprises:
The interest information updating block is used for described user upgrading by the interest information of presetting rule to described user when the life period of described user's classification reaches preset time;
It is that described user selects the user of mating most to classify that described user's classification and matching unit is used for according to the interest information after the described renewal.
8, a kind of device of targeted ads input is characterized in that, comprising:
User's determining unit of classifying is used for logining the back the user and searches user's classification under the described user from user's taxonomy database;
Targeted ads is thrown in the unit, is used for throwing in targeted ads by the rule that presets to described user according to described user's classification.
9, the device of targeted ads input as claimed in claim 8, it is characterized in that, the described user determining unit of classifying also is used for after described user clicks targeted ads, according to the user's classification under the described user of content update of the described targeted ads of user's click.
10, a kind of targeted ads jettison system is characterized in that, comprising:
User's sorter, the content that is used for the link clicked according to user's user are that described user selects user's classification of coupling;
The targeted ads delivery device is used for throwing in corresponding targeted ads by the rule that presets to described user according to the described user's classification under the described user.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2007100888179A CN101071437A (en) | 2007-03-28 | 2007-03-28 | User classifying method, directional advertising launching method, device and system |
| PCT/CN2008/070606 WO2008116424A1 (en) | 2007-03-28 | 2008-03-27 | Method of user classification, and method, device and system of directional advertisement delivery |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2007100888179A CN101071437A (en) | 2007-03-28 | 2007-03-28 | User classifying method, directional advertising launching method, device and system |
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| Publication Number | Publication Date |
|---|---|
| CN101071437A true CN101071437A (en) | 2007-11-14 |
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CNA2007100888179A Pending CN101071437A (en) | 2007-03-28 | 2007-03-28 | User classifying method, directional advertising launching method, device and system |
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| CN (1) | CN101071437A (en) |
| WO (1) | WO2008116424A1 (en) |
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| US6801917B2 (en) * | 2001-11-13 | 2004-10-05 | Koninklijke Philips Electronics N.V. | Method and apparatus for partitioning a plurality of items into groups of similar items in a recommender of such items |
| KR100458460B1 (en) * | 2003-04-22 | 2004-11-26 | 엔에이치엔(주) | A method of introducing advertisements and providing the advertisements by using access intentions of internet users and a system thereof |
| CN101071437A (en) * | 2007-03-28 | 2007-11-14 | 腾讯科技（深圳）有限公司 | User classifying method, directional advertising launching method, device and system |
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