CN104320474B

CN104320474B - A kind of advertisement display system, local management device and method

Info

Publication number: CN104320474B
Application number: CN201410601912.4A
Authority: CN
Inventors: 崔宝生
Original assignee: Beijing Gaoxie Technology Development Co Ltd
Current assignee: Anhui Shangqian science and Technology Information Consulting Co., Ltd
Priority date: 2014-10-31
Filing date: 2014-10-31
Publication date: 2017-12-15
Anticipated expiration: 2034-10-31
Also published as: CN104320474A

Abstract

The invention discloses a kind of advertisement display system and method, applied to golf course.Its method includes：Local Management Terminal LMT logs in inputted user's mark, and incidence relation is established with the bit identification of beating for beating position distributed, and user's mark is sent into cloud server；The file identification for obtaining pre-recorded targeted ads resource corresponding with user's mark is identified according to the user received, file identification is sent to Local Management Terminal LMT；Local Management Terminal LMT is locally displayed terminal according to file identifying control and shows targeted ads resource corresponding with file identification.Its other system includes cloud server and including Local Management Terminal LMT and the local management device that terminal is locally displayed.It is poor that the present invention solves conventional ads effect in golf course, new profit growth point can not be brought to the operating unit in court, and uninteresting in golf driving cages practise a ball game, it is impossible to transfer the enthusiasm of practising a ball game of player, the problem of greatly reducing the efficiency of exercise.

Description

A kind of advertisement display system, local management device and method

Technical field

The present invention relates to advertisement display field, and in particular to a kind of advertisement display system, local management device and method.

Background technology

Golf has attracted increasing now as a fashion, popular sports and amusement sports events The participation of people.And golf driving cages is often the only way which must be passed of player, but the swing exercise action repeated in training field Again player can be made to feel uninteresting and dull, it is impossible to transfer the enthusiasm of practising a ball game of player, greatly reduce the efficiency of exercise.

On the other hand, some advertisements can be put in court in the operating unit of golf driving cages, wherein these advertisements Income constitutes a part for golf driving cages profit.And traditional advertisement is all the advertisement of some planes, for example, it is easy-to-draw Treasured, lamp box advertisement, panel etc., but the effect of these advertisements is often poor, firstly because these advertisements do not have pin To property, the hobby of each player and field of interest are not quite similar, and these advertisements can not have according to the hobby of each player Targetedly push, cause the waste of most advertising resource；Next to that the renewal speed of these advertisements is slow, it updates A new advertisement is as changed, and advertisement old after the updating can be discarded, and on the one hand cause the waste of making material, separately On the one hand the economic expenditure of golf driving cages operating unit is also increased significantly.Therefore, golf driving cages is traditional Advertising results are poor, it is difficult to which the operating unit to court brings new profit growth point.

The content of the invention

The technical problems to be solved by the invention are to provide a kind of advertisement display system, local management device and method, Applied to golf driving cages, it is poor to solve conventional ads effect in golf driving cages, it is impossible to the operation to court Unit brings new profit growth point, and uninteresting in golf driving cages practises a ball game, it is impossible to transfers practising a ball game actively for player Property, the problem of greatly reducing the efficiency of exercise.

In order to solve the above problems, present invention is disclosed a kind of advertisement display method, and applied to golf course, it is wrapped Include：Local Management Terminal LMT logs in inputted user's mark, and is identified according to the user with being beaten by what the user distributed Bit identification of beating corresponding to position establishes incidence relation, and user mark is sent into the cloud server；The high in the clouds clothes Business device identifies the file for obtaining pre-recorded targeted ads resource corresponding with user mark according to the user received Mark, Local Management Terminal LMT is sent to by the file identification；The Local Management Terminal LMT is according to the file identifying control institute State and terminal is locally displayed shows targeted ads resource corresponding with the file identification.

Further, the cloud server is marked according to the user's mark acquisition received is pre-recorded with the user The file identification of targeted ads resource corresponding to knowledge, the file identification is sent to Local Management Terminal LMT, further comprised：Institute State cloud server and categories of preferences mark corresponding with user mark is obtained in preference index database according to user mark Know, the text with the corresponding advertising resource of categories of preferences mark is retrieved in keyed advertising storehouse according to categories of preferences mark Part is identified, and the file identification and user's mark are sent into the Local Management Terminal LMT.

Further, terminal is locally displayed according to the file identifying control and shows and institute for the Local Management Terminal LMT Targeted ads resource corresponding to file identification is stated, is further comprised：The Local Management Terminal LMT is identified according to the user and obtained Associated beats bit identification, and the file identification is sent to and beats that bit identification is corresponding to be locally displayed terminal with described, wherein, institute State be locally displayed that terminal is arranged at by beating at position of distributing of the user and beats position described in binding beat bit identification；The local Display terminal takes out corresponding advertising resource in advertising resource storehouse according to the file identification and carried out as targeted ads resource Play.

Further, after the Local Management Terminal LMT logs in inputted user's mark, the cloud server according to Before the user received identifies the file identification for obtaining pre-recorded targeted ads resource corresponding with user mark, Also include：Terminal or the Local Management Terminal LMT of being locally displayed also provides a Man Machine Interface for user's operation, receives defeated The categories of preferences entered, categories of preferences mark corresponding to the categories of preferences is locally displayed that terminal is corresponding to beat bit identification with described It is sent to the cloud server；The cloud server beats user's mark that bit identification obtains association, and foundation according to User's mark updates corresponding relation with categories of preferences mark in the preference index database.

Further, terminal is locally displayed according to the file identifying control and shows and institute for the Local Management Terminal LMT After stating targeted ads resource corresponding to file identification, in addition to：The Local Management Terminal LMT publishes inputted user's mark, The user is identified and cancels incidence relation with beating bit identification, and notice beats that bit identification is corresponding to be locally displayed terminal with described； The broadcasting that terminal is locally displayed and stops the targeted ads resource, takes out in advertising resource storehouse in reserved memory space The carousel advertising resource simultaneously plays out.

Further, according to the user mark with distributed by the user beat position corresponding to bit identification of beating build After vertical incidence relation, the Local Management Terminal LMT be locally displayed according to the file identifying control terminal show with it is described Corresponding to file identification while targeted ads resource, in addition to：What the Local Management Terminal LMT reception brush ball machine was sent beats position The electronic tag of mark and chartered golf, the brush ball machine, which is arranged at, described beat at position and beats beating for position described in binding Bit identification, according to the user's mark beaten bit identification and obtain association, and according to user's identification record electronic tag；It is described Local Management Terminal LMT receives the electronic tag for the golf identified that greens device is sent and the golf is fallen into The positional information of the greens device, obtained and the positional information according to the mapping table of the positional information and score value to prestore Corresponding score value, by the score value and user mark, electronic tag corresponding record；The Local Management Terminal LMT is according to User, which identifies, obtains associated bit identification of beating, and control is shown and the use with the corresponding terminal that is locally displayed of bit identification of beating Electronic tag, score value corresponding to the mark of family.

Further, it is described to be locally displayed that terminal includes being separated from each other or integrated ad display screen and data are shown Screen, it is described that the electronic tag and score value corresponding to terminal reception is locally displayed, and shown on the data display screen, The terminal that is locally displayed receives the targeted ads resource and carousel advertising resource, and is shown on the ad display screen Show.

The present invention separately discloses a kind of local management device, and it includes：Local Management Terminal LMT and the quantity with beating position are corresponding Terminal is locally displayed, wherein the Local Management Terminal LMT is used to log in inputted user's mark, and marked according to the user Know and establish incidence relation with the bit identification of beating beaten corresponding to position distributed by the user, user mark is sent to institute Cloud server is stated so that the cloud server is marked according to the user's mark acquisition received is pre-recorded with the user The file identification of targeted ads resource corresponding to knowledge, it is additionally operable to receive the file identification, according to the file identifying control institute State and terminal is locally displayed；It is described that terminal is locally displayed, for showing targeted ads resource corresponding with the file identification.

Further, the Local Management Terminal LMT is used to user mark being sent to the cloud server, so as to The cloud server is identified according to the user and obtained and the corresponding categories of preferences of user mark in preference index database Mark, retrieval and the corresponding advertising resource of categories of preferences mark in keyed advertising storehouse are identified according to the categories of preferences File identification, the file identification and user are identified terminal is locally displayed described in being sent to.

Further, the Local Management Terminal LMT, which is used to be identified according to the user, obtains associated bit identification of beating, will The file identification is sent to beats that bit identification is corresponding to be locally displayed terminal with described；The terminal that is locally displayed is arranged at as institute State that user distributed beat at position and beat position described in binding beat bit identification, for according to the file identification in advertising resource storehouse The middle corresponding advertising resource of taking-up plays out as targeted ads resource.

Further, it is described that terminal or Local Management Terminal LMT is locally displayed, a man-machine interaction for user's operation is also provided Interface, the categories of preferences of input is received, terminal-pair is locally displayed with described in categories of preferences mark corresponding to the categories of preferences The bit identification of beating answered is sent to the cloud server, and bit identification is beaten according to so as to the cloud server obtains association User identifies, and updates corresponding relation in the preference index database according to user mark and categories of preferences mark.

Further, the Local Management Terminal LMT is additionally operable to publish inputted user's mark, by user mark with Beat bit identification and cancel incidence relation, and notify to beat that bit identification is corresponding to be locally displayed terminal with described；It is described that terminal is locally displayed It is additionally operable to stop the broadcasting of the targeted ads resource, it is wide to take out the carousel in the memory space reserved in advertising resource storehouse Accuse resource and play out.

Further, the Local Management Terminal LMT is used to receiving that brush ball machine to send plays bit identification and chartered golf The electronic tag of ball, the brush ball machine be arranged at it is described beat at position and beat position described in binding beat bit identification, beat position according to described Mark obtains user's mark of association, and according to user's identification record electronic tag；Reception greens device is additionally operable to send The golf identified electronic tag and the golf fall into the positional information of the greens device, according to pre- The positional information deposited obtains score value corresponding with the positional information with the mapping table of score value, by the score value and the use Family mark, electronic tag corresponding record；Identified according to the user and obtain associated bit identification of beating, control beats position mark with described Terminal is locally displayed corresponding to knowledge to show and the corresponding electronic tag of user mark, score value.

Further, it is described to be locally displayed that terminal includes being separated from each other or integrated ad display screen and data are shown Screen, the electronic tag and score value corresponding to reception are simultaneously shown on the data display screen, receive the targeted ads Resource and carousel advertising resource are simultaneously shown on the ad display screen.

The present invention separately discloses a kind of advertisement display system, and applied to golf course, it includes：Cloud server and one Individual or multiple local management devices, wherein the cloud server, is obtained in advance for being identified according to the user received The file identification of the targeted ads resource corresponding with user mark of record, corresponding sheet is sent to by the file identification Ground managing device.

Further, the cloud server be further used for according to the user mark in preference index database obtain with Categories of preferences mark corresponding to user mark, according to categories of preferences mark in keyed advertising storehouse retrieval with it is described partially The file identification of advertising resource corresponding to good classification logotype, the file identification and user's mark are sent to corresponding local pipe Manage device.

Further, the local management device also provides a Man Machine Interface for user's operation, receives input Categories of preferences, by corresponding to the categories of preferences categories of preferences mark with it is described be locally displayed terminal it is corresponding beat bit identification transmission To the cloud server；The cloud server beats user's mark that bit identification obtains association according to, and according to described User identifies updates corresponding relation with categories of preferences mark in the preference index database.

Compared with prior art, the present invention can be obtained including following technique effect：

First, it can show advertisement of the player by the way that terminal is locally displayed after playing ball in advertisement display system of the invention Display screen watches oneself advertisement interested, and practising a ball game for player on the one hand can be made to be unlikely to uninteresting, on the other hand also makes The more effective fruit of advertisement putting in court is obtained, increases new profitable offering for court；

2nd, the data display screen of terminal is locally displayed in advertisement display system of the invention to be hit with real-time display player The score information to play golf, the match allowed between different players are possibly realized, and can transfer the enthusiasm of player's training；

3rd, in advertisement display system of the invention, administrative staff can pass through the Man Machine Interface of Local Management Terminal LMT Typing is carried out to player's preference, also supports player oneself to enter by the way that the Man Machine Interface of terminal is locally displayed to the preference of oneself Row selection renewal.

Brief description of the drawings

Accompanying drawing described herein is used for providing a further understanding of the present invention, forms the part of the present invention, this hair Bright schematic description and description is used to explain the present invention, does not form inappropriate limitation of the present invention.In the accompanying drawings：

Fig. 1 is the flow chart of first embodiment of the invention；

Fig. 2 is the flow chart of second embodiment of the invention；

Fig. 3 is the flow chart of third embodiment of the invention；

Fig. 4 is the flow chart of fourth embodiment of the invention；

Fig. 5 is a kind of schematic diagram of local management device described according to a fifth embodiment of the present invention；

Fig. 6 is a kind of schematic diagram of ad system described according to a eighth embodiment of the present invention.

Embodiment

Embodiments of the present invention are described in detail below in conjunction with drawings and Examples, and thereby how the present invention is applied Technological means can fully understand and implement according to this to solve technical problem and reach the implementation process of technical effect.

Some vocabulary has such as been used to censure specific components among specification and claim.Those skilled in the art should It is understood that hardware manufacturer may call same component with different nouns.This specification and claims are not with name The difference of title is used as the mode for distinguishing component, but is used as the criterion of differentiation with the difference of component functionally.Such as logical The "comprising" of piece specification and claim mentioned in is an open language, therefore should be construed to " include but do not limit In "." substantially " refer in receivable error range, those skilled in the art can be described within a certain error range solution Technical problem, basically reach the technique effect.In addition, " coupling " or " electric connection " one word herein comprising it is any directly and The electric property coupling means connect.Therefore, if the first device of described in the text one is coupled to a second device, the first device is represented The second device can be directly electrically coupled to, or described second is electrically coupled to indirectly by other devices or coupling means Device.For specification subsequent descriptions to implement the better embodiment of the present invention, so description is to illustrate that the present invention's is general For the purpose of principle, the scope of the present invention is not limited to.Protection scope of the present invention, which is worked as, regards appended claims institute defender It is defined.

It should also be noted that, term " comprising ", "comprising" or its any other variant are intended to nonexcludability Comprising so that process, method, commodity or system including a series of elements not only include those key elements, but also wrapping Include the other key elements being not expressly set out, or also include for this process, method, commodity or system intrinsic want Element.In the absence of more restrictions, the key element limited by sentence "including a ...", it is not excluded that wanted including described Other identical element also be present in the process of element, method, commodity or system.

Embodiment one

The embodiment of the present application discloses a kind of advertisement display method, as shown in figure 1, this method can include：

S101, Local Management Terminal LMT log in inputted user's mark, and distributed according to user's mark and by user Beat the bit identification of beating corresponding to position and establish incidence relation, user's mark is sent to cloud server.

Specifically, user's mark refers to the unique code of user, is a kind of identity that court operating unit provides to client Identification code, common such as member card number, that beats that bit identification refers to court beats position coding.The present embodiment identifies A8 with user, beaten Deploy detailed description exemplified by bit identification B1.Local Management Terminal LMT logs in inputted user and identifies A8 first, such as can make The method that administrative staff the are manually entered method that either player carries out self-service brush member card, Local Management Terminal LMT are connected to use After the instruction of family mark, position service condition can be beaten in Local Management Terminal LMT, the player that A8 is identified to user distributes one Beat position, its dozen of bit identifications are B1, player be connected to Local Management Terminal LMT distribution beat position after, into beating position B1.At the same time, it is local Management terminal, which identifies A8 to user and beats bit identification B1, establishes incidence relation, such as can do a tables of data, wherein tables of data In comprise at least the user of association and identify and A8 and beat bit identification B1, then user is identified A8 and sent to high in the clouds by Local Management Terminal LMT Server.Wherein cloud server is all customer informations in all courts that can be networked of set and the data of advertising resource Processing center.

S104, cloud server identify according to the user received obtains pre-recorded orientation corresponding with user's mark The file identification of advertising resource, file identification is sent to Local Management Terminal LMT.

Specifically, cloud server identifies according to user and preference class corresponding with user's mark is obtained in preference index database Do not identify, the files-designated with the corresponding advertising resource of categories of preferences mark is retrieved in keyed advertising storehouse according to categories of preferences mark Know, file identification and user's mark are sent to Local Management Terminal LMT.Cloud server is stored with substantial amounts of advertising resource, these Advertising resource can be divided into targeted ads resource and regular price-line advertising resource, and targeted ads resource is directed to specific user's push Advertising resource, and regular price-line advertising resource refer to can to all users push advertising resource, wherein targeted ads resource according to Different classifications has carried out careful classification processing, and such as house property, medical and beauty treatment, sports, automobile, financing, health are each Class is correspondingly arranged on a categories of preferences and identified, and any advertising resource in each series advertisements has a unique file identification, Cloud server, which is safeguarded, a keyed advertising storehouse, and the file identification of of a sort advertising resource all corresponds to the preference of this classification Classification logotype, belong to of a sort advertising resource by above-mentioned in this way and collect together.Catch each player and feel emerging The advertisement classification of interest is reported to cloud server, and each advertisement classification has categories of preferences mark, so as to which cloud server is established The preference index database of all players in all courts, wherein user's mark of each player be corresponding with it is wide interested to him The categories of preferences mark of announcement.After cloud server, which receives user, identifies A8, A8 can be identified according to user in preference index database Middle acquisition categories of preferences mark, such as categories of preferences mark ES (referring to real estate series advertisements), and identified according to above-mentioned categories of preferences ES obtains a series of file identification S2s to S100 corresponding with above-mentioned categories of preferences mark ES, file identification in advertising resource storehouse Each in S2 to S100 corresponds to an advertising resource, and they are the advertising resources for belonging to real estate class, and by above-mentioned text Part identifies S2 to S100 and user identifies A8 and is sent to Local Management Terminal LMT.

In the preference index database that cloud server is established, a user is identified with that multiple categories of preferences marks may be corresponded to Know because user's advertisement interested is possible to, scope is wider, catch interested advertisement classification once or Person point can obtain more categories of preferences mark several times, it is therefore desirable to distribution weight is identified to categories of preferences, distributes the side of weight Formula is as follows：

It is equal for each categories of preferences mark original allocation weight corresponding to user mark, count in each categories of preferences The number of transaction is actually occurred in the advertisement of the corresponding classification of mark and inquiry but the number do not merchandised occurs, it is any The weight of individual categories of preferences mark=(number of the user advertisement classification generation inquiry corresponding to categories of preferences mark × First coefficient)-(user identifies the coefficient of number that corresponding advertisement classification buys × second to the categories of preferences), institute State the first coefficient and be more than the second coefficient.For the application, the targeted ads of use launch mode for individual consumer, This dispensing mode is totally different from launches advertisement to masses.For individual consumer, a kind of advertised product is occurred The possibility of repeat business is very low, but if in the case of to a kind of advertised product often inquiry, is finally merchandised Possibility be very high, so when a kind of advertised product occur transaction even repeatedly merchandise when, the advertisement of this class Broadcasting time should be just reduced, now negatively influencing be present for weight in this case, on the contrary, when a kind of advertised product occurs Even repeatedly when inquiring, the advertisement of this class should just greatly increase broadcasting time for inquiry, now in this case for Active influence be present in weight.

Cloud server identified according to user get in preference index database it is multiple corresponding to categories of preferences mark when, knowledge They other weight, one or several categories of preferences marks of weighted value highest are taken out, gone according to these categories of preferences mark The corresponding file identification of keyed advertising library inquiry.

S105, Local Management Terminal LMT are locally displayed terminal according to file identifying control and show orientation corresponding with file identification Advertising resource.

Specifically, Local Management Terminal LMT beats bit identification according to what user's mark acquisition was associated, and file identification is sent to It is corresponding with beating bit identification that terminal is locally displayed, wherein, terminal is locally displayed and is arranged at and being beaten at position and being tied up by what user distributed That beats position calmly beats bit identification；Terminal is locally displayed and takes out corresponding advertising resource conduct in advertising resource storehouse according to file identification Targeted ads resource plays out.Terminal is locally displayed including one in Local Management Terminal LMT, and it is arranged at is beaten by what user distributed Position place, it can be on the side for beating position, not influence the position that player bats and meet that player can clearly see and can The position of operation is optimal, and be locally displayed that terminal binding beats position beats bit identification B1.Above-mentioned Local Management Terminal LMT is accepted to connect The file identification S2 to S100 and user for receiving cloud server transmission identify A8, and it is associated therewith to identify A8 acquisitions according to user Connection beats bit identification B1, above-mentioned file identification S2 to S100 is sent to corresponding to dozen bit identification B1 terminal is locally displayed, local Display terminal takes out corresponding advertising resource conduct from local according to above-mentioned file identification S2 to S100 in advertising resource storehouse Targeted ads resource plays out, and the file identification in advertising resource storehouse typically with advertising resource is with advertising resource in local The corresponding relation of storage address.Cloud server, typically can be by the advertising resource of renewal and advertisement when updating advertising resource The file identification of resource is synchronously issued to Local Management Terminal LMT, and Local Management Terminal LMT is locally stored for the advertising resource distribution of renewal Address simultaneously preserves, while updates advertising resource storehouse, adds the file identification of the advertising resource of renewal and pair of address is locally stored It should be related to.

Embodiment two

As shown in Fig. 2 in a kind of another embodiment of advertisement display method of the application, institute is logged in Local Management Terminal LMT After user's mark of input, cloud server obtains pre-recorded corresponding with user's mark according to the user's mark received Targeted ads resource file identification before, catch the advertisement classification interested to each player and be reported to cloud server, Specifically included on the basis of Fig. 1 between step S101 and S104：

S102, the Man Machine Interface that terminal or Local Management Terminal LMT also provide confession user's operation is locally displayed, receives The categories of preferences of input, categories of preferences mark corresponding to categories of preferences is sent to cloud server with corresponding user mark.

Specifically, it is being locally displayed terminal and/or Local Management Terminal LMT additionally provides one and grasped for user or administrative staff The Man Machine Interface of work, such as can provide a personal-machine interactive interface in Local Management Terminal LMT, and administrative staff can use key The categories of preferences that disk or the mode of mouse input inputs user in human-computer interaction interface identifies, and then Local Management Terminal LMT is just Directly categories of preferences is identified and is sent to cloud server with corresponding user mark；It can also adopt terminal is locally displayed in addition Human-computer interaction interface is provided with touch display screen, the preference that the human-computer interaction interface on display screen inputs user is clicked by user Classification logotype, terminal is locally displayed categories of preferences mark is dealt into Local Management Terminal LMT with beating together with bit identification, local management is whole End recognizes corresponding user's mark according to bit identification is beaten, and user's mark and categories of preferences mark are sent collectively into cloud service Device.The mode of above-mentioned two man-machine interaction can select a use, can also two use simultaneously, both positions in the preferred embodiment Use simultaneously.

S103, cloud server identify close corresponding with the renewal in preference index database of categories of preferences mark according to the user System.

Specifically, cloud server user received by identifies A8 and categories of preferences mark, and is identified according to user A8 is updated to categories of preferences mark corresponding to the user A8 in user preference index database, and above-mentioned renewal can be deletion, increase Add, replace the categories of preferences of user.

Embodiment three

As shown in figure 3, Local Management Terminal LMT is according to file in a kind of another embodiment of advertisement display method of the application Mark control is locally displayed after terminal shows targeted ads resource corresponding with file identification, i.e., the step on the basis of Fig. 1 After S105, in addition to：

S106, Local Management Terminal LMT publish inputted user's mark, and user's mark is associated with playing bit identification cancellation System, and notify corresponding with beating bit identification terminal to be locally displayed.

Specifically, when user leaves, Local Management Terminal LMT publishes inputted user's mark, in addition, court can be set A fixed regular time carries out publishing can also being considered as operation by the way that terminal is locally displayed and stepped on without operation or user oneself Go out user's mark, user is identified A8 and beat bit identification B1 by Local Management Terminal LMT cancels incidence relation, and notifies with beating position mark Know and terminal is locally displayed corresponding to B1.

S107, the broadcasting that terminal stops targeted ads resource, the memory space reserved in advertising resource storehouse is locally displayed Middle taking-up carousel advertising resource simultaneously plays out.

Specifically, accept above-mentioned Local Management Terminal LMT publish instruction after, terminal is locally displayed and stops foregoing targeted ads The broadcasting of resource, regular price-line advertising is transferred in memory space and takes turns the random broadcasting of advertisement progress.Work as in addition and end is locally displayed When end may be set in wheel advertisement progress, for a long time without operation, when being logged in if any new user, this can be voluntarily closed Ground display terminal, and notify Local Management Terminal LMT.

Meanwhile terminal is locally displayed and is united also directed to the broadcasting time and reproduction time of the targeted ads resource played Meter, and the file identification of statistical result and corresponding targeted ads resource is sent to Local Management Terminal LMT；The local pipe Reason terminal is recorded locally, and is in time reported to the file identification of statistical result and corresponding targeted ads resource Cloud server, cloud server carry out collecting renewal according to the file identification of targeted ads resource to statistical result.

Example IV

As shown in figure 4, according to user identify with distributed by user beat position corresponding to beat bit identification foundation associate After relation, Local Management Terminal LMT is locally displayed terminal according to file identifying control and shows targeted ads corresponding with file identification While resource, i.e., after step S101 on the basis of Fig. 1, in addition to：

S201, Local Management Terminal LMT receive the electronics mark for playing bit identification and chartered golf that brush ball machine is sent Label, brush ball machine be arranged at beat at position and bind beat position beat bit identification, according to the user's mark played bit identification acquisition and associated, and according to According to user's identification record electronic tag；

Specifically, beating at position for golf course is provided with a brush ball machine, its with place to beat bit identification B1 associated, It act as reading the electronic tag in the golf by registration, and will beat bit identification B1 and electronic tag send to Ground management terminal, Local Management Terminal LMT obtains associated user mark A8 according to bit identification is beaten, and identifies A8 notes according to user Record belongs to the electronic tag of the user, if user A8 has played multiple golf, also just mutually in requisition for multiple in brush ball machine brush The electronic tag of golf, corresponding user identify the A8 corresponding records electronic tag of multiple golf.

S202, Local Management Terminal LMT receive the electronic tag and Gao Er for the golf identified that greens device is sent Husband's ball falls into the positional information of greens device, corresponding with positional information according to the positional information to prestore and the mapping table acquisition of score value Score value, by score value and user mark, electronic tag corresponding record；

Specifically, multiple greens devices are provided with golf course, each greens device is divided into multiple regions, fruit Multiple card reader are provided with the device of ridge, the signal of each card reader covers one or more regions on greens device, wherein Card reader is used to the positional information of golf and the electronic tag of the golf that fall into greens device being sent to this Ground managing device, local management device fall into the positional information of greens device and the mapping of score value according to the golf to prestore Table, the score information corresponding to the positional information for the golf for falling into greens device that greens device card reader is sent is obtained, Above-mentioned score information is associated with the electronic labeling information for the golf for falling into greens device, then believed by electronic tag Breath obtains user's identification A8, by score value and user identify A8, electronic tag does corresponding record.

S203, Local Management Terminal LMT identify according to user obtains associated bit identification of beating, and control is corresponding with beating bit identification The terminal that is locally displayed show and the corresponding electronic tag of user's mark, score value.

Specifically, terminal, which is locally displayed, also to be included being separated from each other or integrated ad display screen and data display screen, If ad display screen and data display screen are respectively that two independent screens or both are structure as a whole, data display screen is one One end of body structure, and ad display screen is specifically needed according to actual conditions from which structure in the other end of integrative-structure Depending on.Wherein, electronic tag and score value corresponding to terminal reception is locally displayed, and is shown on data display screen, it is local Display terminal receives targeted ads resource and carousel advertising resource, and is shown on ad display screen.Accept above-mentioned local The score value of management terminal corresponding record, user identify A8 and electronic tag, and identify A8 according to user and obtain and user's mark Know A8 it is corresponding beat bit identification B1, and then Local Management Terminal LMT sends above-mentioned score value and electronic tag to beating bit identification B1 it is corresponding be locally displayed terminal, and it is above-mentioned be locally displayed display and user on the data display screen of terminal identify A8 to Score value corresponding to the electronic tag of corresponding golf and the golf.

Wherein above method embodiment two, three, four is all based on embodiment of the method one and adds one or more step, but It is that embodiment of the method for the invention should also include：

The embodiment combined to form by embodiment one, two and three-phase：S101~S102~S103~S104~S105~ S106~S107；

The embodiment formed is combined by embodiment one, two and four：S101~S102~S103~S104~S105 and S101~S102~S103~S201~S202~S203's is parallel；

The embodiment formed is combined by embodiment one, three and four：S101~S104~S105~S106~S107 and S101~S104~S201~S202~S203's is parallel；And

The embodiment formed is combined by embodiment one, two, three and four：S101~S102~S103~S104~S105 ~S106~S107 and S101~S102~S103~S201~S202~S203's is parallel,

Aforementioned four embodiment is simply combined on the basis of embodiment one, two, three and four, is not awarded herein in detail Thin description, but these embodiments should belong to the thought category of the present invention, should belong to the protection of the present invention.

Embodiment five

As shown in figure 5, disclosing a kind of local management device in another embodiment of the application, it includes Local Management Terminal LMT 10 Terminal 20 is locally displayed with corresponding with beating the quantity of position 30.

Local Management Terminal LMT 10 is used to log in inputted user's mark, and distributed according to user's mark and by user Beat the bit identification of beating corresponding to position 30 and establish incidence relation, user's mark is sent to cloud server so as to cloud server root The file identification for obtaining pre-recorded targeted ads resource corresponding with user's mark is identified according to the user received, is additionally operable to File identification is received, terminal 20 is locally displayed according to file identifying control；

Terminal 20 is locally displayed, for showing targeted ads resource corresponding with file identification.

Specifically, Local Management Terminal LMT 10 can be the computer of networking, defeated by way of being manually entered personal code work Access customer identifies or inputted by way of surface sweeping user's member card user's mark, and distribution court is identified according to user Interior beats position 30, and the bit identification of beating for beating position 30 is established into incidence relation with user's mark, and user's mark is sent into high in the clouds clothes Business device, pre-recorded orientation corresponding with user's mark is obtained extensively in order to which cloud server identifies according to the user received The file identification of resource is accused, it is additionally operable to receive the file identification that above-mentioned cloud server is sent, and can be according to above-mentioned text Terminal 20 is locally displayed in part mark control, and terminal 20 is locally displayed and can be used for showing targeted ads corresponding to above-mentioned file identification Resource, above-mentioned display can play sound video ads file either some noiseless image informations etc., herein not to above-mentioned The form of advertising resource is defined.And the main shape of terminal 20 is locally displayed according to file identifying control for Local Management Terminal LMT 10 Formula is broadcasting, pause, closing and exchanges display content etc..

Embodiment six

Referring also to Fig. 5, in another embodiment of the application, Local Management Terminal LMT 10 is used to user's mark being sent to cloud Server is held, is obtained and the corresponding categories of preferences of user's mark in preference index database so that cloud server identifies according to user Mark, the files-designated with the corresponding advertising resource of categories of preferences mark is retrieved in keyed advertising storehouse according to categories of preferences mark Know, file identification and user's mark are sent to and terminal 20 are locally displayed.

Specifically, Local Management Terminal LMT 10 is used to user's mark being sent to cloud server, then Local Management Terminal LMT 10 are used for provide cloud server, and institute is identified according to the categories of preferences that user's mark is extracted in user preference index database The file identification of corresponding advertising resource, identify to send to corresponding with user's mark together with user and beat bit identification to association It is locally displayed in terminal 20, it is additionally operable to publish inputted user's mark, and user's mark is associated with playing bit identification cancellation System, and notify corresponding with beating bit identification terminal to be locally displayed.And terminal is locally displayed it is arranged at and beat position by what user distributed Place and bind beat position beat bit identification, for corresponding advertising resource conduct to be taken out in advertising resource storehouse according to file identification calmly Played out to advertising resource.It is additionally operable to stop the broadcasting of targeted ads resource, the memory space reserved in advertising resource storehouse Middle taking-up carousel advertising resource simultaneously plays out.

It is equal for each categories of preferences mark original allocation weight corresponding to user mark, count in each categories of preferences The number of transaction is actually occurred in the advertisement of the corresponding classification of mark and inquiry but the number do not merchandised occurs, it is any The weight of individual categories of preferences mark=(number of the user advertisement classification generation inquiry corresponding to categories of preferences mark × First coefficient)-(user identifies the coefficient of number that corresponding advertisement classification buys × second to the categories of preferences), institute State the first coefficient and be more than the second coefficient.For the application, the targeted ads of use launch mode for individual consumer, This dispensing mode is totally different from launches advertisement to masses.For individual consumer, a kind of advertised product is occurred The possibility of repeat business is very low, but if in the case of to a kind of advertised product often inquiry, is finally merchandised Possibility be very high, so when a kind of advertised product occur transaction even repeatedly merchandise when, the advertisement of this class Broadcasting time should just be reduced and see now negatively influencing be present for weight in this case, on the contrary, when a kind of advertised product is sent out When raw inquiry is even repeatedly inquired, the advertisement of this class should just greatly increase broadcasting time, now in this case right Active influence be present in weight.

In addition, terminal and/or Local Management Terminal LMT is locally displayed, a Man Machine Interface for user's operation is also provided, The categories of preferences of input is received, the bit identification of beating corresponding with terminal is locally displayed of categories of preferences mark corresponding to categories of preferences is sent out Be sent to cloud server, so as to cloud server according to beat bit identification obtain association user identify, and according to user mark with Categories of preferences mark updates corresponding relation in preference index database.For example, terminal and/or Local Management Terminal LMT is being locally displayed also One is provided for user or the Man Machine Interface of manager works, can such as be used in Local Management Terminal LMT administrative staff Keyboard or the mode of mouse input carry out man-machine interaction, and can pass through user using touch display screen terminal is locally displayed The module clicked on display screen carries out man-machine interaction, and the mode of above-mentioned two man-machine interaction can select a use, can also be two Use simultaneously, both positions use simultaneously in the preferred embodiment.The user that the interface of above-mentioned man-machine interaction is used to receive input is inclined Good classification, beat categories of preferences mark is corresponding with terminal is locally displayed corresponding to categories of preferences bit identification and be sent to cloud service Device, so that cloud server obtains the user associated mark according to bit identification is beaten, and identified according to user's mark with categories of preferences Corresponding relation is updated in preference index database.

In addition, when Local Management Terminal LMT 10 publishes inputted user's mark, terminal 20 is locally displayed also directed to being broadcast The broadcasting time and reproduction time for the targeted ads resource put are counted, and statistical result and corresponding targeted ads are provided The file identification in source is sent to Local Management Terminal LMT 10；The Local Management Terminal LMT 10 is recorded locally, and in time will The file identification of statistical result and corresponding targeted ads resource is reported to cloud server, and cloud server foundation orientation is extensively The file identification for accusing resource carries out collecting renewal to statistical result.

Embodiment seven

As shown in figure 5, in another embodiment of the application, terminal 20, which is locally displayed, to be included being separated from each other or integrated Ad display screen 210 and data display screen 220, if ad display screen 210 and data display screen 220 are separate knot Structure, live apart and be structure as a whole in the both sides for beating position 30, or ad display screen 210 and data display screen 220, wherein advertisement shows Display screen 210 is located at the side of integrative-structure, and data display screen 220 is located at the opposite side of integrative-structure, and the present embodiment is with advertisement It is described exemplified by the structure that display screen 210 and data display screen 220 are separated from each other, the limitation of this not paired enough the application.Separately External beat at position 30 is provided with a brush ball machine 50, its bind beat position 30 beat bit identification B1, and can be obtained according to bit identification B1 is beaten The user of association is taken to identify A8, and Local Management Terminal LMT 10 is used to receiving that brush ball machine 50 to send beats bit identification B1 and chartered The electronic tag of golf, and according to user's identification record electronic tag that bit identification obtains is beaten, be additionally operable to receive fruit in addition The electronic tag and golf of the golf identified that ridge device 60 is sent fall into the positional information of greens device 60, Score value corresponding with positional information is obtained with the mapping table of score value according to the positional information to prestore, by score value and user's mark, electricity Subtab corresponding record；Identified according to user and obtain associated bit identification of beating, control is corresponding with beating bit identification to be locally displayed Terminal is shown and the corresponding electronic tag of user's mark, score value.Terminal 20 is locally displayed and receives corresponding electronic tag and score value And shown on data display screen 220, receive targeted ads resource and carousel advertising resource and on ad display screen 210 Shown.

Embodiment eight

As shown in fig. 6, in another embodiment of the application, a kind of advertisement display system is disclosed, it includes high in the clouds clothes Business device 40 is with one or more as preceding local management device 10, wherein cloud server 40 are used for according to the user received Mark obtains the file identification of pre-recorded targeted ads resource corresponding with user's mark, and file identification is sent to correspondingly Local management device 10.Other cloud server 40 is additionally operable to be obtained in preference index database according to user's mark and marked with user Categories of preferences corresponding to knowledge identifies, and is retrieved according to categories of preferences mark in keyed advertising storehouse corresponding with categories of preferences mark wide The file identification of resource is accused, file identification and user's mark are sent to corresponding local management device 10.

The 26S Proteasome Structure and Function of each local management device 10 will not be repeated here referring to embodiment five to seven.

In the preference index database that cloud server 40 is established, a user is identified with that multiple categories of preferences marks may be corresponded to Know because user's advertisement interested is possible to, scope is wider, catch interested advertisement classification once or Person point can obtain more categories of preferences mark several times, it is therefore desirable to distribution weight is identified to categories of preferences, distributes the side of weight Formula is as follows：

Cloud server 40 identified according to user get in preference index database it is multiple corresponding to categories of preferences when identifying, Their weight is identified, one or several categories of preferences marks of weighted value highest are taken out, identified according to these categories of preferences Remove the corresponding file identification of keyed advertising library inquiry.

Further, local management device also provides a Man Machine Interface for user's operation, receives the preference of input Classification, beat categories of preferences mark is corresponding with terminal is locally displayed corresponding to categories of preferences bit identification and be sent to cloud service Device；Cloud server obtains user's mark of association according to bit identification is beaten, and is identified according to user's mark with categories of preferences inclined Corresponding relation is updated in good index database, it is such as preceding that above-mentioned Man Machine Interface is had been described in detail, it will not be described here.

In addition, when Local Management Terminal LMT 10 publishes inputted user's mark, terminal 20 is locally displayed also directed to being broadcast The broadcasting time and reproduction time for the targeted ads resource put are counted, and statistical result and corresponding targeted ads are provided The file identification in source is sent to Local Management Terminal LMT 10；The Local Management Terminal LMT 10 is recorded locally, and in time will The file identification of statistical result and corresponding targeted ads resource is reported to cloud server 40, and cloud server 40 is according to fixed Statistical result is carried out to collect renewal to the file identification of advertising resource.

Some preferred embodiments of the present invention have shown and described in described above, but as before, it should be understood that the present invention is not Form disclosed herein is confined to, is not to be taken as the exclusion to other embodiment, and available for various other combinations, modification And environment, and can be modified in this paper invented the scope of the idea by the technology or knowledge of above-mentioned teaching or association area. , then all should be in right appended by the present invention and the change and change that those skilled in the art are carried out do not depart from the spirit and scope of the present invention It is required that protection domain in.

A1, a kind of local management device, including：Local Management Terminal LMT and corresponding with beating the quantity of position end is locally displayed End, wherein,

The Local Management Terminal LMT, for logging in inputted user's mark, and according to user mark with being described The bit identification of beating that what user was distributed beat corresponding to position establishes incidence relation, and user mark is sent into the cloud service Device is pre-recorded corresponding with user mark fixed according to the user's mark acquisition received so as to the cloud server To the file identification of advertising resource, it is additionally operable to receive the file identification, is had according to the file identifying control and accordingly beat position Terminal is locally displayed in the described of mark；

Terminal each is locally displayed, for showing targeted ads resource corresponding with the file identification.

A2, the local management device as described in A1,

The Local Management Terminal LMT, for user mark to be sent into the cloud server, so as to the high in the clouds Server identifies according to the user obtains categories of preferences mark corresponding with user mark in preference index database, according to The categories of preferences mark retrieves the file identification with the corresponding advertising resource of categories of preferences mark in keyed advertising storehouse, The file identification and user are identified terminal is locally displayed described in being sent to.

A3, the local management device as described in A2,

The Local Management Terminal LMT, bit identification is beaten for what is be associated according to user mark acquisition, by the file Mark is sent to beats that bit identification is corresponding to be locally displayed terminal with described；

It is described that terminal is locally displayed, it is arranged at the position of beating beaten at position and position is beaten described in binding distributed by the user and marks Know, broadcast for taking out corresponding advertising resource in advertising resource storehouse according to the file identification as targeted ads resource Put.

A4, the local management device as described in A2,

It is described that terminal or Local Management Terminal LMT is locally displayed, a Man Machine Interface for user's operation is also provided, received The categories of preferences of input, categories of preferences mark corresponding to the categories of preferences is sent to the high in the clouds with corresponding user mark Server, updated so that the cloud server identifies according to the user with categories of preferences mark in the preference index database Corresponding relation.

A5, the local management device as described in A2,

The Local Management Terminal LMT, it is additionally operable to publish inputted user's mark, the user is identified and beats bit identification Cancel incidence relation, and notify to beat that bit identification is corresponding to be locally displayed terminal with described；

It is described that terminal is locally displayed, it is additionally operable to stop the broadcasting of the targeted ads resource, is reserved in advertising resource storehouse Memory space in take out the carousel advertising resource and play out.

A6, the local management device as described in A1, in addition to：

The corresponding brush ball machine of quantity with beating position, is arranged at the bit identification of beating beaten and position is beaten at position and described in binding, right The electronic tag of golf is registered；

At least one greens device, the electronic tag of golf of the greens device and described is fallen into for identifying Golf falls into the positional information of the greens device；

The Local Management Terminal LMT, the electronics for playing bit identification and chartered golf sent for receiving brush ball machine Label, according to the user's mark beaten bit identification and obtain association, and according to user's identification record electronic tag；It is additionally operable to Receive the electronic tag for the golf that greens device is sent and the golf falls into the position letter of the greens device Breath, score value corresponding with the positional information is obtained with the mapping table of score value according to the positional information to prestore, will be described point Value and user mark, electronic tag corresponding record；Identified according to the user and obtain associated bit identification of beating, control and Described beat is locally displayed terminal and shown and the corresponding electronic tag of user mark, score value corresponding to bit identification.

A7, the local management device as described in A6,

It is described that terminal is locally displayed, including be separated from each other or integrated ad display screen and data display screen, receive The corresponding electronic tag and score value are simultaneously shown on the data display screen, receive the targeted ads resource and wheel Advertisement resource is simultaneously shown on the ad display screen.

B1, a kind of advertisement display system, applied to golf course, including：

Cloud server and one or more local management devices as any one of A1-A7, wherein,

The cloud server, for identified according to the user that receives obtain it is pre-recorded with user mark pair The file identification for the targeted ads resource answered, the file identification is sent to corresponding local management device.

B2, the advertisement display system as described in B1,

The cloud server, it is further used for being obtained and the user in preference index database according to user mark Categories of preferences corresponding to mark identifies, and is retrieved and the categories of preferences mark in keyed advertising storehouse according to categories of preferences mark The file identification of advertising resource corresponding to knowledge, the file identification and user's mark are sent to corresponding local management device.

B3, the advertisement display system as described in B2,

The local management device, a Man Machine Interface for user's operation is also provided, receives the categories of preferences of input, Categories of preferences mark corresponding to the categories of preferences is sent to the cloud with the corresponding bit identification of beating of terminal that is locally displayed Hold server；

The cloud server beaten according to bit identification obtain association user mark, and according to the user mark with Categories of preferences mark updates corresponding relation in the preference index database.

Claims

A kind of 1. advertisement display method, applied to golf course, it is characterised in that including：

Local Management Terminal LMT logs in system corresponding to inputted user's mark, and according to user mark with being the user The bit identification of beating beaten corresponding to position distributed establishes incidence relation, and user mark is sent into cloud server；

The cloud server identifies according to the user received obtains pre-recorded orientation corresponding with user mark The file identification of advertising resource, the file identification is sent to Local Management Terminal LMT；

Terminal is locally displayed according to the file identifying control and shows and the file identification pair for the Local Management Terminal LMT The targeted ads resource answered；

The cloud server identifies according to the user received obtains pre-recorded orientation corresponding with user mark The file identification of advertising resource, the file identification is sent to Local Management Terminal LMT, further comprised：

The cloud server is identified according to the user and obtained and the corresponding preference of user mark in preference index database Classification logotype, advertisement corresponding with categories of preferences mark is retrieved in keyed advertising storehouse according to categories of preferences mark and provided The file identification in source, the file identification and user's mark are sent to the Local Management Terminal LMT；

Corresponding with user mark categories of preferences mark includes multiple, and distribution weight is identified to the multiple categories of preferences and is had Body includes：

Count the number that transaction is actually occurred in the advertisement of the corresponding classification of each categories of preferences mark and inquiry occurs But the number do not merchandised, the weight that each categories of preferences identifies=(user is to wide corresponding to categories of preferences mark Accuse the coefficient of number × first that inquiry occurs for classification)-(user identifies corresponding advertisement classification to the categories of preferences and bought The coefficient of number × second), first coefficient is more than the second coefficient, and the user is user corresponding to user mark.
2. advertisement display method as claimed in claim 1, it is characterised in that the Local Management Terminal LMT is according to the files-designated Terminal is locally displayed described in knowledge control and shows targeted ads resource corresponding with the file identification, further comprises：

The Local Management Terminal LMT beats bit identification according to what user mark acquisition was associated, and the file identification is sent to Beat that bit identification is corresponding to be locally displayed terminal with described, wherein, it is described terminal be locally displayed be arranged at distributed by the user Beat at position and beat position described in binding beat bit identification；

The terminal that is locally displayed takes out corresponding advertising resource as orientation according to the file identification in advertising resource storehouse Advertising resource plays out.
3. advertisement display method as claimed in claim 1, it is characterised in that the Local Management Terminal LMT logs in inputted use Corresponding to the mark of family after system, the cloud server is pre-recorded with the use according to the user's mark acquisition received Before the file identification of targeted ads resource corresponding to the mark of family, in addition to：

Terminal or the Local Management Terminal LMT of being locally displayed also provides a Man Machine Interface for user's operation, receives input Categories of preferences, categories of preferences mark corresponding to the categories of preferences is sent to the cloud service with corresponding user mark Device；

The cloud server identifies close corresponding with the renewal in the preference index database of categories of preferences mark according to the user System.
4. advertisement display method as claimed in claim 1, it is characterised in that the Local Management Terminal LMT is according to the files-designated Know and be locally displayed described in control after terminal shows targeted ads resource corresponding with the file identification, in addition to：

The Local Management Terminal LMT publishes system corresponding to inputted user's mark, and user mark is taken with beating bit identification Disappear incidence relation, and notifies to beat that bit identification is corresponding to be locally displayed terminal with described；

The broadcasting that terminal is locally displayed and stops the targeted ads resource, in advertising resource storehouse in reserved memory space Take out carousel advertising resource and play out.
5. advertisement display method as claimed in claim 1, it is characterised in that identified according to the user with being the user The bit identification of beating beaten corresponding to position distributed is established after incidence relation, and the Local Management Terminal LMT is according to the file identification While terminal be locally displayed described in control showing targeted ads resource corresponding with the file identification, in addition to：

The Local Management Terminal LMT receives the electronic tag for playing bit identification and chartered golf that brush ball machine is sent, described Brush ball machine be arranged at it is described beat at position and bind it is described beat position beat bit identification, according to the user for playing bit identification acquisition and associating Mark, and according to user's identification record electronic tag；

The Local Management Terminal LMT receives the electronic tag for the golf identified that greens device is sent and the Gao Er Husband's ball falls into the positional information of the greens device, according to the mapping table of the positional information and score value to prestore obtain with it is described Score value corresponding to positional information, by the score value and user mark, electronic tag corresponding record；

The Local Management Terminal LMT identifies according to the user obtains associated bit identification of beating, and control beats bit identification pair with described The terminal that is locally displayed answered is shown and the corresponding electronic tag of user mark, score value.
6. advertisement display method as claimed in claim 5, it is characterised in that

The terminal that is locally displayed includes being separated from each other or integrated ad display screen and data display screen, the local show Show the electronic tag and score value corresponding to terminal reception, and shown on the data display screen, it is described to be locally displayed Terminal receives the targeted ads resource and carousel advertising resource, and is shown on the ad display screen.
A kind of 7. local management device, it is characterised in that including：Local Management Terminal LMT and corresponding with beating the quantity of position locally show Show terminal, wherein,

The Local Management Terminal LMT, for logging in system corresponding to inputted user's mark, and according to user mark with The bit identification of beating beaten corresponding to position distributed by the user establishes incidence relation, and user mark is sent into high in the clouds clothes Business device is pre-recorded corresponding with user mark according to the user's mark acquisition received so as to the cloud server The file identification of targeted ads resource, it is additionally operable to receive the file identification, is had according to the file identifying control and accordingly beaten Terminal is locally displayed in the described of bit identification；

Terminal each is locally displayed, for showing targeted ads resource corresponding with the file identification；

The Local Management Terminal LMT, for user mark to be sent into the cloud server, so as to the cloud service Device identifies according to the user obtains categories of preferences mark corresponding with user mark in preference index database, according to described Categories of preferences mark retrieves the file identification with the corresponding advertising resource of categories of preferences mark in keyed advertising storehouse, by institute State file identification and user's mark is sent to and described terminal is locally displayed；

Corresponding with user mark categories of preferences mark includes multiple, and the cloud server is to the multiple categories of preferences Mark distribution weight specifically includes：

Count the number that transaction is actually occurred in the advertisement of the corresponding classification of each categories of preferences mark and inquiry occurs But the number do not merchandised, the weight that each categories of preferences identifies=(user is to wide corresponding to categories of preferences mark Accuse the coefficient of number × first that inquiry occurs for classification)-(user identifies corresponding advertisement classification to the categories of preferences and bought The coefficient of number × second), first coefficient is more than the second coefficient, and the user is user corresponding to user mark.
8. local management device as claimed in claim 7, it is characterised in that

The Local Management Terminal LMT, bit identification is beaten for what is be associated according to user mark acquisition, by the file identification It is sent to and beats that bit identification is corresponding to be locally displayed terminal with described；

Described that terminal is locally displayed, what is be arranged at by beating at position of distributing of the user and beat position described in binding beats bit identification, Played out for taking out corresponding advertising resource in advertising resource storehouse according to the file identification as targeted ads resource.
9. local management device as claimed in claim 7, it is characterised in that

It is described that terminal or Local Management Terminal LMT is locally displayed, a Man Machine Interface for user's operation is also provided, receives input Categories of preferences, by corresponding to the categories of preferences categories of preferences mark with corresponding user identify be sent to the cloud service Device, so that the cloud server is corresponding with the renewal in the preference index database of categories of preferences mark according to user mark Relation.
10. local management device as claimed in claim 7, it is characterised in that

The Local Management Terminal LMT, it is additionally operable to publish system corresponding to inputted user's mark, the user is identified and beaten Bit identification cancels incidence relation, and notifies to beat that bit identification is corresponding to be locally displayed terminal with described；

It is described that terminal is locally displayed, it is additionally operable to stop the broadcasting of the targeted ads resource, that is reserved in advertising resource storehouse deposits Carousel advertising resource is taken out in storage space and is played out.
11. local management device as claimed in claim 7, it is characterised in that also include：

The corresponding brush ball machine of quantity with beating position, be arranged at it is described beat at position and beat position described in binding beat bit identification, to Gao Er The electronic tag of husband's ball is registered；

At least one greens device, for the electronic tag for identifying the golf for falling into the greens device and the Gao Er Husband's ball falls into the positional information of the greens device；

The Local Management Terminal LMT, the electronics mark for playing bit identification and chartered golf sent for receiving brush ball machine Label, according to the user's mark beaten bit identification and obtain association, and according to user's identification record electronic tag；It is additionally operable to connect Receive the electronic tag for the golf that greens device is sent and the golf fall into the positional information of the greens device, Score value corresponding with the positional information is obtained according to the mapping table of the positional information to prestore and score value, by the score value and User's mark, electronic tag corresponding record；Identified according to the user and obtain associated bit identification of beating, control with it is described Beat and terminal is locally displayed shows and the corresponding electronic tag of user mark, score value corresponding to bit identification.
12. local management device as claimed in claim 11, it is characterised in that

It is described that terminal is locally displayed, including be separated from each other or integrated ad display screen and data display screen, receive corresponding The electronic tag and score value and shown on the data display screen, it is wide to receive the targeted ads resource and carousel Accuse resource and shown on the ad display screen.
A kind of 13. advertisement display system, applied to golf course, it is characterised in that including：

Cloud server and one or more local management devices as any one of claim 7-12, wherein,

The cloud server, it is pre-recorded corresponding with user mark for identifying acquisition according to the user received The file identification of targeted ads resource, the file identification is sent to corresponding local management device；

The cloud server, it is further used for being obtained in preference index database and user mark according to user mark Corresponding categories of preferences mark, retrieved according to categories of preferences mark in keyed advertising storehouse and categories of preferences mark pair The file identification for the advertising resource answered, the file identification and user's mark are sent to corresponding local management device；

Corresponding with user mark categories of preferences mark includes multiple, and the cloud server is to the multiple categories of preferences Mark distribution weight specifically includes：

Count the number that transaction is actually occurred in the advertisement of the corresponding classification of each categories of preferences mark and inquiry occurs But the number do not merchandised, the weight that each categories of preferences identifies=(user is to wide corresponding to categories of preferences mark Accuse the coefficient of number × first that inquiry occurs for classification)-(user identifies corresponding advertisement classification to the categories of preferences and bought The coefficient of number × second), first coefficient is more than the second coefficient, and the user is user corresponding to user mark.
14. advertisement display system as claimed in claim 13, it is characterised in that

The local management device, a Man Machine Interface for user's operation is also provided, the categories of preferences of input is received, by institute State corresponding to categories of preferences categories of preferences mark and be sent to the high in the clouds clothes with the corresponding bit identification of beating of terminal that is locally displayed Business device；

The cloud server beats user's mark that bit identification obtains association according to, and according to user mark and preference Classification logotype updates corresponding relation in the preference index database.