CN104320474A - Advertisement displaying system, local managing device and method - Google Patents
Advertisement displaying system, local managing device and method Download PDFInfo
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- CN104320474A CN104320474A CN201410601912.4A CN201410601912A CN104320474A CN 104320474 A CN104320474 A CN 104320474A CN 201410601912 A CN201410601912 A CN 201410601912A CN 104320474 A CN104320474 A CN 104320474A
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
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- H—ELECTRICITY
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Abstract
The invention discloses an advertisement displaying system and method which are used in a golf course. The method comprises the steps that input user identifications log in a local managing terminal, incidence relation between the input user identifications and hitting bay identifications of distributed hitting bays is established, and the user identifications are sent to a cloud end server; according to the received user identifications, pre-recorded file identifications of directional advertisement resources corresponding to the user identifications are obtained, and the file identifications are sent to the local managing terminal; and the local managing terminal controls a local displaying terminal to display the directional advertisement resources corresponding to the file identifications according to the file identifications. In addition, the system comprises the cloud end server and a local managing device comprising the local managing terminal and the local displaying terminal. The problems that a traditional advertisement effect in the golf course is poor, new profit growing points cannot be brought to an operation unit of the golf course, boring training in a golf training course cannot arouse the enthusiasm of training of a player, and training efficiency is greatly lowered are solved.
Description
Technical field
The present invention relates to advertisement display field, be specifically related to a kind of advertisement display system, local management device and method.
Background technology
Golf, as a fashion, popular sports and amusement sports events, has attracted the participation of increasing people now.And the only way which must be passed of golf driving cages player often, but the swing exercise action repeated in training field can make again player feel uninteresting and dull, can not transfer the enthusiasm of practising a ball game of player, greatly reduce the efficiency of exercise.
On the other hand, some advertisements can be put in court in the operating unit of golf driving cages, and the income of wherein these advertisements constitutes a part for golf driving cages profit.And traditional advertisement is all the advertisement of some planes, such as post stand, lamp box advertisement, panel etc., but the effect of these advertisements is often poor, first be because these advertisements do not have specific aim, the hobby of each player is not quite similar with the field paid close attention to, and these advertisements can not push targetedly according to the hobby of each player, cause the waste of most advertising resource; Next is that the renewal speed of these advertisements is slow, it upgrades to be and changes a new advertisement, and old advertisement can be dropped after the updating, cause the waste making material on the one hand, also greatly increase the economy expenditure of golf driving cages operating unit on the other hand.Therefore, the traditional advertising results of golf driving cages are poor, are difficult to bring new profit growth point to the operating unit in court.
Summary of the invention
Technical problem to be solved by this invention is to provide a kind of advertisement display system, local management device and method, be applied to golf driving cages, solve conventional ads effectiveness comparison in golf driving cages poor, bring new profit growth point can not to the operating unit in court, and uninteresting practising a ball game in golf driving cages, the enthusiasm of practising a ball game of player can not be transferred, greatly reduce the problem of the efficiency of exercise.
In order to solve the problem, present invention is disclosed a kind of advertisement display method, be applied to golf course, it comprises: Local Management Terminal LMT logs in inputted user ID, and to be associated relation with the bit-identify of beating beaten corresponding to position distributed for described user according to described user ID, described user ID is sent to described cloud server; Described cloud server obtains the file identification of the pre-recorded targeted ads resource corresponding with described user ID according to the user ID received, and described file identification is sent to Local Management Terminal LMT; The described Local Management Terminal LMT targeted ads resource that local display terminal display is corresponding with described file identification according to described file identifying control.
Further, described cloud server obtains the file identification of the pre-recorded targeted ads resource corresponding with described user ID according to the user ID received, described file identification is sent to Local Management Terminal LMT, comprise further: described cloud server obtains the categories of preferences corresponding with described user ID according to described user ID and identifies in preference index database, be identified at retrieval and described categories of preferences in keyed advertising storehouse according to described categories of preferences and identify the file identification of corresponding advertising resource, described file identification and user ID are sent to described Local Management Terminal LMT.
Further, the described Local Management Terminal LMT targeted ads resource that local display terminal display is corresponding with described file identification according to described file identifying control, comprise further: what described Local Management Terminal LMT was associated according to described user ID acquisition beats bit-identify, described file identification is sent to and makes local display terminal corresponding to bit-identify with described, wherein, described local terminal in distribute for described user beat position place and beat position described in binding beat bit-identify; Described local display terminal takes out corresponding advertising resource according to described file identification and plays as targeted ads resource in advertising resource storehouse.
Further, after described Local Management Terminal LMT logs in inputted user ID, before described cloud server obtains the file identification of the pre-recorded targeted ads resource corresponding with described user ID according to the user ID received, also comprise: described local display terminal or Local Management Terminal LMT also provide the Man Machine Interface of a confession user operation, receive the categories of preferences of input, categories of preferences corresponding for described categories of preferences mark the beat bit-identify corresponding with described local display terminal is sent to described cloud server; Described cloud server beats according to described the user ID that bit-identify obtains association, and is identified in described preference index database according to described user ID and categories of preferences and upgrades corresponding relation.
Further, after the described Local Management Terminal LMT targeted ads resource that local display terminal display is corresponding with described file identification according to described file identifying control, also comprise: described Local Management Terminal LMT publishes inputted user ID, by described user ID with beat bit-identify and cancel incidence relation, and notify to make local display terminal corresponding to bit-identify with described; Described local display terminal stops the broadcasting of described targeted ads resource, takes out described carousel advertising resource and play in memory space reserved in advertising resource storehouse.
Further, being associated after relation according to described user ID with the bit-identify of beating beaten corresponding to position distributed for described user, while the described Local Management Terminal LMT targeted ads resource that local display terminal display is corresponding with described file identification according to described file identifying control, also comprise: described Local Management Terminal LMT receives the electronic tag playing bit-identify and chartered golf that brush ball machine is sent, described brush ball machine be arranged at described beat position place and beat position described in binding beat bit-identify, the user ID that bit-identify obtains association is beaten according to described, and according to described user ID recorded electronic label, the electronic tag of the golf identified that described Local Management Terminal LMT reception fruit ridge device is sent and described golf fall into the positional information of described fruit ridge device, the score value corresponding with described positional information is obtained with the mapping table of score value, by described score value and described user ID, electronic tag corresponding record according to the described positional information prestored, what described Local Management Terminal LMT was associated according to described user ID acquisition beats bit-identify, controls to show the electronic tag corresponding with described user ID, score value with the described local display terminal beating bit-identify corresponding.
Further, described local display terminal comprises and being separated from each other or integrated ad display screen and data display screen, described local display terminal receives corresponding described electronic tag and score value, and show on described data display screen, described local display terminal receives described targeted ads resource and carousel advertising resource, and shows on described ad display screen.
The present invention separately discloses a kind of local management device, it comprises: Local Management Terminal LMT and the local display terminal corresponding with the quantity of beating position, wherein said Local Management Terminal LMT is for logging in inputted user ID, and to be associated relation with the bit-identify of beating beaten corresponding to position distributed for described user according to described user ID, described user ID is sent to described cloud server so that described cloud server obtains the file identification of the pre-recorded targeted ads resource corresponding with described user ID according to the user ID received, also for receiving described file identification, local display terminal according to described file identifying control, described local display terminal, for showing the targeted ads resource corresponding with described file identification.
Further, described Local Management Terminal LMT is used for described user ID to be sent to described cloud server, so that described cloud server obtains the categories of preferences corresponding with described user ID according to described user ID and identifies in preference index database, be identified at retrieval and described categories of preferences in keyed advertising storehouse according to described categories of preferences and identify the file identification of corresponding advertising resource, described file identification and user ID are sent to described local display terminal.
Further, described Local Management Terminal LMT beats bit-identify for what be associated according to described user ID acquisition, is sent to by described file identification and makes local display terminal corresponding to bit-identify with described; Described local terminal in distribute for described user beat position place and beat position described in binding beat bit-identify, play as targeted ads resource for taking out corresponding advertising resource according to described file identification in advertising resource storehouse.
Further, described local display terminal or Local Management Terminal LMT, the Man Machine Interface of one confession user operation is also provided, receive the categories of preferences of input, categories of preferences corresponding for described categories of preferences mark the beat bit-identify corresponding with described local display terminal is sent to described cloud server, so that described cloud server beats according to described the user ID that bit-identify obtains association, and be identified in described preference index database according to described user ID and categories of preferences and upgrade corresponding relation.
Further, described Local Management Terminal LMT also for publishing inputted user ID, by described user ID with beat bit-identify and cancel incidence relation, and notify to make local display terminal corresponding to bit-identify with described; Described local display terminal, also for stopping the broadcasting of described targeted ads resource, taking out described carousel advertising resource in memory space reserved in advertising resource storehouse and playing.
Further, the electronic tag playing bit-identify and chartered golf that described Local Management Terminal LMT is sent for receiving brush ball machine, described brush ball machine be arranged at described beat position place and beat position described in binding beat bit-identify, the user ID that bit-identify obtains association is beaten according to described, and according to described user ID recorded electronic label; Electronic tag and described golf also for receiving the golf identified that fruit ridge device is sent fall into the positional information of described fruit ridge device, the score value corresponding with described positional information is obtained with the mapping table of score value, by described score value and described user ID, electronic tag corresponding record according to the described positional information prestored; What be associated according to described user ID acquisition beats bit-identify, controls to show the electronic tag corresponding with described user ID, score value with the described local display terminal beating bit-identify corresponding.
Further, described local display terminal comprises and being separated from each other or integrated ad display screen and data display screen, receive corresponding described electronic tag and score value and show on described data display screen, receive described targeted ads resource and carousel advertising resource and show on described ad display screen.
The present invention separately discloses a kind of advertisement display system, be applied to golf course, it comprises: cloud server and one or more described local management device, wherein said cloud server, for obtaining the file identification of the pre-recorded targeted ads resource corresponding with described user ID according to the user ID received, described file identification is sent to corresponding local management device.
Further, described cloud server is further used in preference index database, obtaining the categories of preferences corresponding with described user ID according to described user ID and identifies, be identified at retrieval and described categories of preferences in keyed advertising storehouse according to described categories of preferences and identify the file identification of corresponding advertising resource, described file identification and user ID are sent to corresponding local management device.
Further, described local management device also provides the Man Machine Interface of a confession user operation, receive the categories of preferences of input, categories of preferences corresponding for described categories of preferences mark the beat bit-identify corresponding with described local display terminal is sent to described cloud server; Described cloud server beats according to described the user ID that bit-identify obtains association, and is identified in described preference index database according to described user ID and categories of preferences and upgrades corresponding relation.
Compared with prior art, the present invention can obtain and comprise following technique effect:
One, player can be made in advertisement display system of the present invention after playing ball to watch oneself more interested advertisement by the ad display screen of local display terminal, practising a ball game of player can be made to be unlikely to uninteresting on the one hand, also make the advertisement putting in court more effective, for court increases new profitable offering on the other hand;
Two, in advertisement display system of the present invention the data display screen of local display terminal can show in real time player impact the score information of golf, allow the match between different player become possibility, the enthusiasm of player's training can be transferred;
Three, in advertisement display system of the present invention, administrative staff can carry out typing by the Man Machine Interface of Local Management Terminal LMT to player's preference, also support that player oneself carries out selection by the Man Machine Interface of local display terminal to the preference of oneself and upgrades.
Accompanying drawing explanation
Accompanying drawing described herein is used to provide a further understanding of the present invention, forms a part of the present invention, and schematic description and description of the present invention, for explaining the present invention, does not form inappropriate limitation of the present invention.In the accompanying drawings:
Fig. 1 is the flow chart of first embodiment of the invention;
Fig. 2 is the flow chart of second embodiment of the invention;
Fig. 3 is the flow chart of third embodiment of the invention;
Fig. 4 is the flow chart of fourth embodiment of the invention;
Fig. 5 is the schematic diagram of a kind of local management device described according to a fifth embodiment of the present invention;
Fig. 6 is the schematic diagram of a kind of ad system described according to a eighth embodiment of the present invention.
Embodiment
Describe cooperation drawings and Examples in detail embodiments of the present invention below, by this to the present invention how application technology means solve technical problem and the implementation procedure reaching technology effect can fully understand and implement according to this.
As employed some vocabulary to censure specific components in the middle of specification and claim.Those skilled in the art should understand, and hardware manufacturer may call same assembly with different noun.This specification and claims are not used as with the difference of title the mode distinguishing assembly, but are used as the criterion of differentiation with assembly difference functionally." comprising " as mentioned in the middle of specification and claim is in the whole text an open language, therefore should be construed to " comprise but be not limited to "." roughly " refer to that in receivable error range, those skilled in the art can solve the technical problem within the scope of certain error, reach described technique effect substantially.In addition, " couple " or " electric connection " one word comprise directly any and indirectly electric property coupling means at this.Therefore, if describe a first device in literary composition to be coupled to one second device, then represent described first device and directly can be electrically coupled to described second device, or be indirectly electrically coupled to described second device by other device or the means that couple.Specification subsequent descriptions is for implementing better embodiment of the present invention, and right described description is to illustrate for the purpose of rule of the present invention, and is not used to limit scope of the present invention.Protection scope of the present invention is when being as the criterion depending on the claims person of defining.
Also it should be noted that, term " comprises ", " comprising " or its other variant any are intended to contain comprising of nonexcludability, thus make to comprise the process of a series of key element, method, commodity or system and not only comprise those key elements, but also comprise other key element clearly do not listed, or also comprise by the intrinsic key element of this process, method, commodity or system.When not more restrictions, the key element limited by statement " comprising ... ", and be not precluded within process, method, commodity or the system comprising described key element and also there is other identical element.
Embodiment one
The embodiment of the present application discloses a kind of advertisement display method, and as shown in Figure 1, the method can comprise:
S101, Local Management Terminal LMT log in inputted user ID, and to be associated relation with the bit-identify of beating beaten corresponding to position distributed for user according to user ID, and user ID is sent to cloud server.
Particularly, user ID refers to the unique code of user, is a kind of identity code that court operating unit provides to client, common as member card number, and that beats that bit-identify refers to court beats position coding.The present embodiment for user ID A8, beat bit-identify B1 and launch detailed description.First Local Management Terminal LMT logs in the user ID A8 inputted, the method that administrative staff such as can be made to carry out inputting by hand or player carry out the method for self-service brush member card, after Local Management Terminal LMT receives the instruction of user ID, can according to beating position service condition in Local Management Terminal LMT, distribute one to the player of user ID A8 and beat position, its dozen of bit-identifies are B1, after position is beaten in the distribution that player receives Local Management Terminal LMT, enter and beat position B1.Meanwhile, Local Management Terminal LMT is to user ID A8 and beat bit-identify B1 and to be associated relation, such as can do a tables of data, wherein at least comprise the user ID A8 of association in tables of data and beat bit-identify B1, user ID A8 is sent to cloud server by Local Management Terminal LMT then.Wherein cloud server is all customer informations in all courts that can network of a set and the data processing centre of advertising resource.
S104, cloud server obtain the file identification of the pre-recorded targeted ads resource corresponding with user ID according to the user ID received, and file identification is sent to Local Management Terminal LMT.
Particularly, cloud server obtains the categories of preferences mark corresponding with user ID according to user ID in preference index database, be identified at retrieval and categories of preferences in keyed advertising storehouse according to categories of preferences and identify the file identification of corresponding advertising resource, file identification and user ID are sent to Local Management Terminal LMT.Cloud server stores a large amount of advertising resources, these advertising resources can be divided into targeted ads resource and regular price-line advertising resource, targeted ads resource points to the advertising resource of specific user propelling movement, and regular price-line advertising resource refers to the advertising resource that can push to all users, wherein targeted ads resource has carried out careful classification process according to different classifications, as house property, medical and beauty treatment, sports, automobile, financing, health etc., each class correspondence is provided with a categories of preferences mark, arbitrary advertising resource in each series advertisements has a unique file identification, cloud server safeguards there is a keyed advertising storehouse, the file identification of of a sort advertising resource all corresponds to the categories of preferences mark of this classification, belong to of a sort advertising resource collect above-mentioned together in this way.The advertisement classification caught interested to each player is reported to cloud server, each advertisement classification has categories of preferences to identify, thus cloud server establishes the preference index database of all players in all courts, wherein the user ID of each player identifies the categories of preferences of the advertisement that should have interested to him.After cloud server receives user ID A8, categories of preferences mark can be obtained in preference index database according to user ID A8, such as categories of preferences mark ES (referring to real estate series advertisements), and obtain in advertising resource storehouse according to above-mentioned categories of preferences mark ES and identify a series of file identification S2 to S100 corresponding to ES with above-mentioned categories of preferences, each corresponding advertising resource in file identification S2 to S100, they are the advertising resources belonging to real estate class, and above-mentioned file identification S2 to S100 and user ID A8 is sent to Local Management Terminal LMT.
In the preference index database that cloud server is set up, a user ID likely corresponding multiple categories of preferences mark, because likely scope is wider in an interested advertisement of user, so the advertisement classification interested to catching once or point can to obtain more categories of preferences mark several times, therefore need to assign weight to categories of preferences mark, the mode assigned weight is as follows:
The each categories of preferences mark original allocation weight corresponding for this user ID is equal, add up institute in the advertisement of the classification corresponding to each categories of preferences mark actual there is transaction number of times and there is inquiry but the number of times of transaction do not occur, weight=(this user is to number of times × the first coefficient of the advertisement classification generation inquiry corresponding to this categories of preferences mark)-(number of times × the second coefficient bought occurs the advertisement classification corresponding to this categories of preferences mark this user) of any one categories of preferences mark, described first coefficient is greater than the second coefficient.For the application, the targeted ads of employing throws in mode for individual consumer, and this input mode is different to throw in advertisement to masses completely.For individual consumer, very low to the possibility of a series advertisements product generation repeat business, if but when a series advertisements product is often inquired, the final possibility that transaction occurs is very high, so when there is to conclude the business even repeatedly generation transaction in a series advertisements product, the advertisement of this class just should reduce broadcasting time, now in this case negatively influencing is existed for weight, on the contrary, when there is to inquire even repeatedly generation inquiry in a series advertisements product, the advertisement of this class just should increase broadcasting time greatly, now in this case active influence is existed for weight.
Cloud server gets the categories of preferences mark of multiple correspondence in preference index database during according to user ID, identify their weight, one or several the highest for weighted value categories of preferences mark is taken out, removes the corresponding file identification of keyed advertising library inquiry according to these categories of preferences mark.
The targeted ads resource that S105, Local Management Terminal LMT are corresponding with file identification according to the display of file identifying control local display terminal.
Particularly, what Local Management Terminal LMT was associated according to user ID acquisition beats bit-identify, file identification is sent to the local display terminal corresponding with beating bit-identify, wherein, local terminal in distribute for user beat position place and binding beat position beat bit-identify; Local display terminal takes out corresponding advertising resource according to file identification and plays as targeted ads resource in advertising resource storehouse.Local Management Terminal LMT comprises a local display terminal, its be arranged at distribute for user beat position place, can be on the side beating position, do not affect player's batting position and also meet player can clearly see and the position that can operate for best, and the binding of local display terminal beat position beat bit-identify B1.Accept file identification S2 to S100 and user ID A8 that above-mentioned Local Management Terminal LMT receives cloud server transmission, obtain according to user ID A8 and associated with it beat bit-identify B1, above-mentioned file identification S2 to S100 is sent to and makes local display terminal corresponding to bit-identify B1, local display terminal is play as targeted ads resource from the corresponding advertising resource that takes out advertising resource storehouse of this locality according to above-mentioned file identification S2 to S100, generally there is in advertising resource storehouse the file identification of advertising resource and the advertising resource corresponding relation in the memory address of this locality.Cloud server is when upgrading advertising resource, generally the file identification of the advertising resource of renewal and advertising resource synchronously can be issued to Local Management Terminal LMT, Local Management Terminal LMT is that the advertising resource upgraded distributes local memory address and preserves, upgrade advertising resource storehouse simultaneously, add the file identification of advertising resource and the corresponding relation of local memory address that upgrade.
Embodiment two
As shown in Figure 2, in another embodiment of a kind of advertisement display method of the application, after Local Management Terminal LMT logs in inputted user ID, before cloud server obtains the file identification of the pre-recorded targeted ads resource corresponding with user ID according to the user ID received, the advertisement classification caught interested to each player is reported to cloud server, and the basis of Fig. 1 specifically comprises between step S101 and S104:
S102, local display terminal or Local Management Terminal LMT also provide the Man Machine Interface of a confession user operation, receive the categories of preferences of input, and categories of preferences corresponding for categories of preferences mark is sent to cloud server with corresponding user ID.
Particularly, the Man Machine Interface that one supplies user or manager works is additionally provided at local display terminal and/or Local Management Terminal LMT, as a personal-machine interactive interface can be provided at Local Management Terminal LMT, administrative staff can use the mode of keyboard or mouse input in human-computer interaction interface, input the categories of preferences mark of user, and then Local Management Terminal LMT is just direct is sent to cloud server by categories of preferences mark with corresponding user ID; Also touch display screen can be adopted to provide human-computer interaction interface at local display terminal in addition, the categories of preferences mark of the human-computer interaction interface input user on display screen is clicked by user, categories of preferences mark is dealt into Local Management Terminal LMT with beating together with bit-identify by local display terminal, Local Management Terminal LMT recognizes corresponding user ID according to beating bit-identify, is sent to cloud server together with user ID being identified with categories of preferences.The mutual mode of above-mentioned two personal-machines can select a use, also can two use simultaneously, both positions use simultaneously in the preferred embodiment.
S103, cloud server are identified in preference index database according to described user ID and categories of preferences and upgrade corresponding relation.
Particularly, cloud server is according to received user ID A8 and categories of preferences mark, and upgrade according to the categories of preferences mark that user ID A8 is corresponding to the user A8 in user preference index database, above-mentioned renewal can be the categories of preferences of deleting, increasing, replace user.
Embodiment three
As shown in Figure 3, in another embodiment of a kind of advertisement display method of the application, Local Management Terminal LMT is according to after the targeted ads resource that the display of file identifying control local display terminal is corresponding with file identification, namely after step S105, also comprise on the basis of Fig. 1:
S106, Local Management Terminal LMT publish inputted user ID, by user ID with beat bit-identify and cancel incidence relation, and notify the local display terminal corresponding with beating bit-identify.
Particularly, when user leaves, Local Management Terminal LMT publishes inputted user ID, in addition, court can set a regular time without operation or user oneself by local display terminal carry out publishing operation also can be considered as publish user ID, Local Management Terminal LMT by user ID A8 with beat bit-identify B1 and cancel incidence relation, and notify the local display terminal corresponding with beating bit-identify B1.
S107, local display terminal stop the broadcasting of targeted ads resource, take out carousel advertising resource and play in memory space reserved in advertising resource storehouse.
Particularly, accept above-mentioned Local Management Terminal LMT publish instruction after, local display terminal stops the broadcasting of aforementioned targeted ads resource, transfers regular price-line advertising and namely take turns advertisement and carry out random broadcasting in memory space.In addition when local display terminal can be set in wheel advertisement carry out time, do not operate for a long time, when logging in if any new user, local display terminal can be closed voluntarily, and notify Local Management Terminal LMT.
Meanwhile, local display terminal is also added up for the broadcasting time of play targeted ads resource and reproduction time, and the file identification of statistics and corresponding targeted ads resource is sent to Local Management Terminal LMT; Described Local Management Terminal LMT carries out record in this locality, and in time the file identification of statistics and corresponding targeted ads resource is reported to cloud server, and cloud server gathers renewal according to the file identification of targeted ads resource to statistics.
Embodiment four
As shown in Figure 4, being associated after relation according to user ID with the bit-identify of beating beaten corresponding to position distributed for user, Local Management Terminal LMT is according to while the targeted ads resource that the display of file identifying control local display terminal is corresponding with file identification, namely after step S101, also comprise on the basis of Fig. 1:
S201, Local Management Terminal LMT receive the electronic tag playing bit-identify and chartered golf that brush ball machine is sent, brush ball machine be arranged at beat position place and binding beat position beat bit-identify, the user ID associated is obtained according to beating bit-identify, and according to user ID recorded electronic label;
Particularly, the position place of beating of golf course is provided with a brush ball machine, it is associated with the bit-identify B1 that beats at place, it act as the electronic tag read in the golf of registration, and bit-identify B1 will be beaten and electronic tag is sent to Local Management Terminal LMT, Local Management Terminal LMT obtains according to beating bit-identify the user ID A8 be associated, and the electronic tag of this user is belonged to according to user ID A8 record, if user A8 has played multiple golf, also just in requisition for the electronic tag at the multiple golf of brush ball machine brush, the corresponding user ID A8 corresponding record electronic tag of multiple golf.
The electronic tag of the golf identified that S202, Local Management Terminal LMT reception fruit ridge device is sent and golf fall into the positional information of fruit ridge device, the score value corresponding with positional information is obtained with the mapping table of score value, by score value and user ID, electronic tag corresponding record according to the positional information prestored;
Particularly, multiple fruit ridges device is provided with in golf course, each fruit ridge device is divided into multiple region, fruit ridge device is provided with multiple card reader, one or more regions on the quorum sensing inhibitor fruit ridge device of each card reader, wherein card reader is used for the positional information of golf and the electronic tag of this golf that fall into fruit ridge device to be sent to local management device, local management device falls into the positional information of fruit ridge device and the mapping table of score value according to the golf prestored, obtain the score information corresponding to positional information falling into the golf of fruit ridge device that fruit ridge device card reader is sent, the electronic labeling information of above-mentioned score information with the golf falling into fruit ridge device is associated, then obtain user by electronic labeling information and identify A8, by score value and user ID A8, electronic tag does corresponding record.
What S203, Local Management Terminal LMT were associated according to user ID acquisition beats bit-identify, controls the local display terminal corresponding with beating bit-identify and shows the electronic tag corresponding with user ID, score value.
Particularly, local display terminal also comprises and being separated from each other or integrated ad display screen and data display screen, as ad display screen and data display screen be respectively two independently screen or both be structure as a whole, data display screen is in one end of integrative-structure, and ad display screen is at the other end of integrative-structure, which structure is specifically selected to need to determine according to actual conditions.Wherein, local display terminal receives corresponding electronic tag and score value, and shows on data display screen, and local display terminal receives targeted ads resource and carousel advertising resource, and shows on ad display screen.Accept the score value of above-mentioned Local Management Terminal LMT corresponding record, user ID A8 and electronic tag, and obtain according to user ID A8 and corresponding with user ID A8 beat bit-identify B1, and then above-mentioned score value and electronic tag are sent to the local display terminal corresponding with beating bit-identify B1 by Local Management Terminal LMT, and show with user ID A8 to the score value corresponding to the electronic tag of corresponding golf and this golf on the data display screen of above-mentioned local display terminal.
Wherein said method embodiment two, three, four is all add one or more step based on embodiment of the method one, but embodiment of the method for the present invention also should comprise:
To be combined the embodiment formed: S101 ~ S102 ~ S103 ~ S104 ~ S105 ~ S106 ~ S107 by embodiment one, two and three;
To be combined the parallel of the embodiment formed: S101 ~ S102 ~ S103 ~ S104 ~ S105 and S101 ~ S102 ~ S103 ~ S201 ~ S202 ~ S203 by embodiment one, two and four;
To be combined the parallel of the embodiment formed: S101 ~ S104 ~ S105 ~ S106 ~ S107 and S101 ~ S104 ~ S201 ~ S202 ~ S203 by embodiment one, three and four; And
To be combined the parallel of the embodiment formed: S101 ~ S102 ~ S103 ~ S104 ~ S105 ~ S106 ~ S107 and S101 ~ S102 ~ S103 ~ S201 ~ S202 ~ S203 by embodiment one, two, three and four,
Above-mentioned four embodiments just combine on the basis of embodiment one, two, three and four, do not award detailed description, but these embodiments should belong to thought category of the present invention, should belong to protection of the present invention at this.
Embodiment five
As shown in Figure 5, disclose a kind of local management device in another embodiment of the application, it comprises Local Management Terminal LMT 10 and the local display terminal 20 corresponding with beating position 30 quantity.
Local Management Terminal LMT 10 is for logging in inputted user ID, and to be associated relation with the bit-identify of beating beaten corresponding to position 30 distributed for user according to user ID, user ID is sent to cloud server so that cloud server obtains the file identification of the pre-recorded targeted ads resource corresponding with user ID according to the user ID received, also for receiving file identification, according to the local display terminal 20 of file identifying control;
Local display terminal 20, for showing the targeted ads resource corresponding with file identification.
Particularly, Local Management Terminal LMT 10 can be the computer of networking, user ID is inputted by the mode manually inputting personal code work, also can be input user ID by the mode of surface sweeping user member card, distribute according to user ID and beat position 30 in court, and the bit-identify of beating beating position 30 to be associated with user ID relation, user ID is sent to cloud server, so that cloud server obtains the file identification of the pre-recorded targeted ads resource corresponding with user ID according to the user ID received, it is also for receiving the file identification that above-mentioned cloud server sends, and can according to the local display terminal 20 of above-mentioned file identifying control, and local display terminal 20 can be used for showing targeted ads resource corresponding to above-mentioned file identification, above-mentioned display can be play sound video ads file or some noiseless image informations etc., the form of above-mentioned advertising resource is not limited at this.And Local Management Terminal LMT 10 is broadcastings according to the principal mode of the local display terminal 20 of file identifying control, suspends, closes and exchange displaying contents etc.
Embodiment six
Also with reference to figure 5, in another embodiment of the application, Local Management Terminal LMT 10 is for being sent to cloud server by user ID, so that cloud server obtains the categories of preferences mark corresponding with user ID according to user ID in preference index database, be identified at retrieval and categories of preferences in keyed advertising storehouse according to categories of preferences and identify the file identification of corresponding advertising resource, file identification and user ID are sent to local display terminal 20.
Particularly, Local Management Terminal LMT 10 is for being sent to cloud server by user ID, then Local Management Terminal LMT 10 is for providing cloud server, the file identification of the advertising resource corresponding to the categories of preferences mark that user ID is extracted in user preference index database, be sent to together with user ID and corresponding with user ID beat bit-identify on the local display terminal 20 associated, it is also for publishing inputted user ID, by user ID with beat bit-identify and cancel incidence relation, and notify the local display terminal corresponding with beating bit-identify.And local terminal is beaten position place in what distribute for user and binds the bit-identify of beating beating position, play as targeted ads resource for taking out corresponding advertising resource according to file identification in advertising resource storehouse.Also for stopping the broadcasting of targeted ads resource, taking out carousel advertising resource in memory space reserved in advertising resource storehouse and playing.
In the preference index database that cloud server is set up, a user ID likely corresponding multiple categories of preferences mark, because likely scope is wider in an interested advertisement of user, so the advertisement classification interested to catching once or point can to obtain more categories of preferences mark several times, therefore need to assign weight to categories of preferences mark, the mode assigned weight is as follows:
The each categories of preferences mark original allocation weight corresponding for this user ID is equal, add up institute in the advertisement of the classification corresponding to each categories of preferences mark actual there is transaction number of times and there is inquiry but the number of times of transaction do not occur, weight=(this user is to number of times × the first coefficient of the advertisement classification generation inquiry corresponding to this categories of preferences mark)-(number of times × the second coefficient bought occurs the advertisement classification corresponding to this categories of preferences mark this user) of any one categories of preferences mark, described first coefficient is greater than the second coefficient.For the application, the targeted ads of employing throws in mode for individual consumer, and this input mode is different to throw in advertisement to masses completely.For individual consumer, very low to the possibility of a series advertisements product generation repeat business, if but when a series advertisements product is often inquired, the final possibility that transaction occurs is very high, so when there is to conclude the business even repeatedly generation transaction in a series advertisements product, the advertisement of this class just should reduce broadcasting time and see, now in this case negatively influencing is existed for weight, on the contrary, when there is to inquire even repeatedly generation inquiry in a series advertisements product, the advertisement of this class just should increase broadcasting time greatly, now in this case active influence is existed for weight.
Cloud server gets the categories of preferences mark of multiple correspondence in preference index database during according to user ID, identify their weight, one or several the highest for weighted value categories of preferences mark is taken out, removes the corresponding file identification of keyed advertising library inquiry according to these categories of preferences mark.
In addition, local display terminal and/or Local Management Terminal LMT, the Man Machine Interface of one confession user operation is also provided, receive the categories of preferences of input, categories of preferences corresponding for categories of preferences mark the beat bit-identify corresponding with local display terminal is sent to cloud server, so that cloud server is according to the user ID of beating bit-identify and obtain association, and is identified in preference index database according to user ID and categories of preferences and upgrades corresponding relation.Such as, the Man Machine Interface that one supplies user or manager works is additionally provided at local display terminal and/or Local Management Terminal LMT, man-machine interaction is carried out as can be used the mode of keyboard or mouse input Local Management Terminal LMT administrative staff, and touch display screen can be adopted to carry out man-machine interaction by the module that user clicks on display screen at local display terminal, the mutual mode of above-mentioned two personal-machines can select a use, also can two use simultaneously, both positions use simultaneously in the preferred embodiment.The interface of above-mentioned man-machine interaction is for receiving the user preference classification of input, categories of preferences corresponding for categories of preferences mark the beat bit-identify corresponding with local display terminal is sent to cloud server, so that cloud server is according to the user ID of beating bit-identify and obtain association, and is identified in preference index database according to user ID and categories of preferences and upgrades corresponding relation.
In addition, when Local Management Terminal LMT 10 publishes inputted user ID, local display terminal 20 is also added up for the broadcasting time of play targeted ads resource and reproduction time, and the file identification of statistics and corresponding targeted ads resource is sent to Local Management Terminal LMT 10; Described Local Management Terminal LMT 10 carries out record in this locality, and in time the file identification of statistics and corresponding targeted ads resource being reported to cloud server, cloud server gathers renewal according to the file identification of targeted ads resource to statistics.
Embodiment seven
As shown in Figure 5, in another embodiment of the application, local display terminal 20 comprises and being separated from each other or integrated ad display screen 210 and data display screen 220, if ad display screen 210 and data display screen 220 are separate structure, divide the both sides occuping and beat position 30, or ad display screen 210 and data display screen 220 are structure as a whole, wherein ad display screen 210 is positioned at the side of integrative-structure, data display screen 220 is positioned at the opposite side of integrative-structure, the present embodiment is that the structure be separated from each other for ad display screen 210 and data display screen 220 is described, the restriction of this paired not the application.Be provided with a brush ball machine 50 beating position 30 place in addition, what position 30 was beaten in its binding beats bit-identify B1, and can obtain according to beating bit-identify B1 the user ID A8 associated, and the electronic tag playing bit-identify B1 and chartered golf that Local Management Terminal LMT 10 is sent for receiving brush ball machine 50, and foundation plays the user ID recorded electronic label that bit-identify obtains, electronic tag and golf in addition also for receiving the golf identified that fruit ridge device 60 is sent fall into the positional information of fruit ridge device 60, the score value corresponding with positional information is obtained with the mapping table of score value according to the positional information prestored, by score value and user ID, electronic tag corresponding record, what be associated according to user ID acquisition beats bit-identify, controls the local display terminal corresponding with beating bit-identify and shows the electronic tag corresponding with user ID, score value.Local display terminal 20 receives corresponding electronic tag and score value and shows on data display screen 220, receives targeted ads resource and carousel advertising resource and shows on ad display screen 210.
Embodiment eight
As shown in Figure 6, in another embodiment of the application, disclose a kind of advertisement display system, it comprises cloud server 40 and one or more is as front local management device 10, wherein cloud server 40 is for obtaining the file identification of the pre-recorded targeted ads resource corresponding with user ID according to the user ID received, and file identification is sent to corresponding local management device 10.Cloud server 40 also for obtaining the categories of preferences mark corresponding with user ID in preference index database according to user ID in addition, be identified at retrieval and categories of preferences in keyed advertising storehouse according to categories of preferences and identify the file identification of corresponding advertising resource, file identification and user ID are sent to corresponding local management device 10.
The 26S Proteasome Structure and Function of each local management device 10, see embodiment five to seven, does not repeat them here.
In the preference index database that cloud server 40 is set up, a user ID likely corresponding multiple categories of preferences mark, because likely scope is wider in an interested advertisement of user, so the advertisement classification interested to catching once or point can to obtain more categories of preferences mark several times, therefore need to assign weight to categories of preferences mark, the mode assigned weight is as follows:
The each categories of preferences mark original allocation weight corresponding for this user ID is equal, add up institute in the advertisement of the classification corresponding to each categories of preferences mark actual there is transaction number of times and there is inquiry but the number of times of transaction do not occur, weight=(this user is to number of times × the first coefficient of the advertisement classification generation inquiry corresponding to this categories of preferences mark)-(number of times × the second coefficient bought occurs the advertisement classification corresponding to this categories of preferences mark this user) of any one categories of preferences mark, described first coefficient is greater than the second coefficient.For the application, the targeted ads of employing throws in mode for individual consumer, and this input mode is different to throw in advertisement to masses completely.For individual consumer, very low to the possibility of a series advertisements product generation repeat business, if but when a series advertisements product is often inquired, the final possibility that transaction occurs is very high, so when there is to conclude the business even repeatedly generation transaction in a series advertisements product, the advertisement of this class just should reduce broadcasting time, now in this case negatively influencing is existed for weight, on the contrary, when there is to inquire even repeatedly generation inquiry in a series advertisements product, the advertisement of this class just should increase broadcasting time greatly, now in this case active influence is existed for weight.
Cloud server 40 gets the categories of preferences mark of multiple correspondence in preference index database during according to user ID, identify their weight, one or several the highest for weighted value categories of preferences mark is taken out, removes the corresponding file identification of keyed advertising library inquiry according to these categories of preferences mark.
Further, local management device also provides the Man Machine Interface of a confession user operation, receives the categories of preferences of input, and categories of preferences corresponding for categories of preferences mark the beat bit-identify corresponding with local display terminal is sent to cloud server; Cloud server obtains the user ID of association according to beating bit-identify, and is identified in preference index database according to user ID and categories of preferences and upgrades corresponding relation, has done detailed introduction to above-mentioned Man Machine Interface, do not repeat them here as front.
In addition, when Local Management Terminal LMT 10 publishes inputted user ID, local display terminal 20 is also added up for the broadcasting time of play targeted ads resource and reproduction time, and the file identification of statistics and corresponding targeted ads resource is sent to Local Management Terminal LMT 10; Described Local Management Terminal LMT 10 carries out record in this locality, and in time the file identification of statistics and corresponding targeted ads resource being reported to cloud server 40, cloud server 40 gathers renewal according to the file identification of targeted ads resource to statistics.
Above-mentioned explanation illustrate and describes some preferred embodiments of the present invention, but as front, be to be understood that the present invention is not limited to the form disclosed by this paper, should not regard the eliminating to other embodiments as, and can be used for other combinations various, amendment and environment, and can in invention contemplated scope herein, changed by the technology of above-mentioned instruction or association area or knowledge.And the change that those skilled in the art carry out and change do not depart from the spirit and scope of the present invention, then all should in the protection range of claims of the present invention.
A1, a kind of local management device, comprising: Local Management Terminal LMT and the local display terminal corresponding with the quantity of beating position, wherein,
Described Local Management Terminal LMT, for logging in inputted user ID, and to be associated relation with the bit-identify of beating beaten corresponding to position distributed for described user according to described user ID, described user ID is sent to described cloud server so that described cloud server obtains the file identification of the pre-recorded targeted ads resource corresponding with described user ID according to the user ID received, also for receiving described file identification, according to described file identifying control, there is the corresponding described local display terminal beating bit-identify;
Each local display terminal, for showing the targeted ads resource corresponding with described file identification.
A2, local management device as described in A1,
Described Local Management Terminal LMT, for described user ID is sent to described cloud server, so that described cloud server obtains the categories of preferences corresponding with described user ID according to described user ID and identifies in preference index database, be identified at retrieval and described categories of preferences in keyed advertising storehouse according to described categories of preferences and identify the file identification of corresponding advertising resource, described file identification and user ID are sent to described local display terminal.
A3, local management device as described in A2,
Described Local Management Terminal LMT, beats bit-identify for what be associated according to described user ID acquisition, is sent to by described file identification and makes local display terminal corresponding to bit-identify with described;
Described local display terminal, be arranged at for described user distribute beat position place and beat position described in binding beat bit-identify, play as targeted ads resource for taking out corresponding advertising resource according to described file identification in advertising resource storehouse.
A4, local management device as described in A2,
Described local display terminal or Local Management Terminal LMT, the Man Machine Interface of one confession user operation is also provided, receive the categories of preferences of input, categories of preferences corresponding for described categories of preferences mark is sent to described cloud server with corresponding user ID, so that described cloud server is identified in described preference index database according to described user ID and categories of preferences upgrade corresponding relation.
A5, local management device as described in A2,
Described Local Management Terminal LMT, also for publishing inputted user ID, by described user ID with beat bit-identify and cancel incidence relation, and notify to make local display terminal corresponding to bit-identify with described;
Described local display terminal, also for stopping the broadcasting of described targeted ads resource, taking out described carousel advertising resource in memory space reserved in advertising resource storehouse and playing.
A6, local management device as described in A1, also comprise:
The brush ball machine corresponding with the quantity of beating position, be arranged at described beat position place and beat position described in binding beat bit-identify, the electronic tag of golf is registered;
At least one fruit ridge device, electronic tag and described golf for identifying the golf falling into described fruit ridge device fall into the positional information of described fruit ridge device;
Described Local Management Terminal LMT, for receiving the electronic tag playing bit-identify and chartered golf that brush ball machine is sent, beats according to described the user ID that bit-identify obtains association, and according to described user ID recorded electronic label; Electronic tag and described golf also for receiving the golf that fruit ridge device is sent fall into the positional information of described fruit ridge device, the score value corresponding with described positional information is obtained with the mapping table of score value, by described score value and described user ID, electronic tag corresponding record according to the described positional information prestored; What be associated according to described user ID acquisition beats bit-identify, controls to show the electronic tag corresponding with described user ID, score value with the described local display terminal beating bit-identify corresponding.
A7, local management device as described in A6,
Described local display terminal, comprise and being separated from each other or integrated ad display screen and data display screen, receive corresponding described electronic tag and score value and show on described data display screen, receive described targeted ads resource and carousel advertising resource and show on described ad display screen.
B1, a kind of advertisement display system, be applied to golf course, comprise:
Cloud server and one or more local management device according to any one of A1-A7, wherein,
Described cloud server, for obtaining the file identification of the pre-recorded targeted ads resource corresponding with described user ID according to the user ID received, is sent to corresponding local management device by described file identification.
B2, advertisement display system as described in B1,
Described cloud server, be further used in preference index database, obtaining the categories of preferences corresponding with described user ID according to described user ID to identify, be identified at retrieval and described categories of preferences in keyed advertising storehouse according to described categories of preferences and identify the file identification of corresponding advertising resource, described file identification and user ID are sent to corresponding local management device.
B3, advertisement display system as described in B2,
Described local management device, also provides the Man Machine Interface of a confession user operation, receives the categories of preferences of input, and categories of preferences corresponding for described categories of preferences mark the beat bit-identify corresponding with described local display terminal is sent to described cloud server;
Described cloud server beats according to described the user ID that bit-identify obtains association, and is identified in described preference index database according to described user ID and categories of preferences and upgrades corresponding relation.
Claims (10)
1. an advertisement display method, is applied to golf course, it is characterized in that, comprising:
Local Management Terminal LMT logs in inputted user ID, and to be associated relation with the bit-identify of beating beaten corresponding to position distributed for described user according to described user ID, and described user ID is sent to cloud server;
Described cloud server obtains the file identification of the pre-recorded targeted ads resource corresponding with described user ID according to the user ID received, and described file identification is sent to Local Management Terminal LMT;
The described Local Management Terminal LMT targeted ads resource that local display terminal display is corresponding with described file identification according to described file identifying control.
2. advertisement display method as claimed in claim 1, it is characterized in that, described cloud server obtains the file identification of the pre-recorded targeted ads resource corresponding with described user ID according to the user ID received, and described file identification is sent to Local Management Terminal LMT, comprises further:
Described cloud server obtains the categories of preferences corresponding with described user ID according to described user ID and identifies in preference index database, be identified at retrieval and described categories of preferences in keyed advertising storehouse according to described categories of preferences and identify the file identification of corresponding advertising resource, described file identification and user ID are sent to described Local Management Terminal LMT.
3. advertisement display method as claimed in claim 2, is characterized in that, the described Local Management Terminal LMT targeted ads resource that local display terminal display is corresponding with described file identification according to described file identifying control, comprises further:
What described Local Management Terminal LMT was associated according to described user ID acquisition beats bit-identify, described file identification is sent to and makes local display terminal corresponding to bit-identify with described, wherein, described local terminal in distribute for described user beat position place and beat position described in binding beat bit-identify;
Described local display terminal takes out corresponding advertising resource according to described file identification and plays as targeted ads resource in advertising resource storehouse.
4. advertisement display method as claimed in claim 2, it is characterized in that, after described Local Management Terminal LMT logs in inputted user ID, described cloud server also comprises before obtaining the file identification of the pre-recorded targeted ads resource corresponding with described user ID according to the user ID received:
Described local display terminal or Local Management Terminal LMT also provide the Man Machine Interface of a confession user operation, receive the categories of preferences of input, and categories of preferences corresponding for described categories of preferences mark is sent to described cloud server with corresponding user ID;
Described cloud server is identified in described preference index database according to described user ID and categories of preferences and upgrades corresponding relation.
5. advertisement display method as claimed in claim 2, is characterized in that, after the described Local Management Terminal LMT targeted ads resource that local display terminal display is corresponding with described file identification according to described file identifying control, also comprises:
Described Local Management Terminal LMT publishes inputted user ID, by described user ID with beat bit-identify and cancel incidence relation, and notify to make local display terminal corresponding to bit-identify with described;
Described local display terminal stops the broadcasting of described targeted ads resource, takes out described carousel advertising resource and play in memory space reserved in advertising resource storehouse.
6. advertisement display method as claimed in claim 1, it is characterized in that, being associated after relation according to described user ID with the bit-identify of beating beaten corresponding to position distributed for described user, while the described Local Management Terminal LMT targeted ads resource that local display terminal display is corresponding with described file identification according to described file identifying control, also comprise:
Described Local Management Terminal LMT receives the electronic tag playing bit-identify and chartered golf that brush ball machine is sent, described brush ball machine be arranged at described beat position place and beat position described in binding beat bit-identify, the user ID that bit-identify obtains association is beaten according to described, and according to described user ID recorded electronic label;
The electronic tag of the golf identified that described Local Management Terminal LMT reception fruit ridge device is sent and described golf fall into the positional information of described fruit ridge device, the score value corresponding with described positional information is obtained with the mapping table of score value, by described score value and described user ID, electronic tag corresponding record according to the described positional information prestored;
What described Local Management Terminal LMT was associated according to described user ID acquisition beats bit-identify, controls to show the electronic tag corresponding with described user ID, score value with the described local display terminal beating bit-identify corresponding.
7. advertisement display method as claimed in claim 6, is characterized in that,
Described local display terminal comprises and being separated from each other or integrated ad display screen and data display screen, described local display terminal receives corresponding described electronic tag and score value, and show on described data display screen, described local display terminal receives described targeted ads resource and carousel advertising resource, and shows on described ad display screen.
8. a local management device, is characterized in that, comprising: Local Management Terminal LMT and the local display terminal corresponding with the quantity of beating position, wherein,
Described Local Management Terminal LMT, for logging in inputted user ID, and to be associated relation with the bit-identify of beating beaten corresponding to position distributed for described user according to described user ID, described user ID is sent to described cloud server so that described cloud server obtains the file identification of the pre-recorded targeted ads resource corresponding with described user ID according to the user ID received, also for receiving described file identification, according to described file identifying control, there is the corresponding described local display terminal beating bit-identify;
Each local display terminal, for showing the targeted ads resource corresponding with described file identification.
9. local management device as claimed in claim 8, is characterized in that,
Described Local Management Terminal LMT, for described user ID is sent to described cloud server, so that described cloud server obtains the categories of preferences corresponding with described user ID according to described user ID and identifies in preference index database, be identified at retrieval and described categories of preferences in keyed advertising storehouse according to described categories of preferences and identify the file identification of corresponding advertising resource, described file identification and user ID are sent to described local display terminal.
10. an advertisement display system, is applied to golf course, it is characterized in that, comprising:
Cloud server and one or more local management device according to any one of claim 8-9, wherein,
Described cloud server, for obtaining the file identification of the pre-recorded targeted ads resource corresponding with described user ID according to the user ID received, is sent to corresponding local management device by described file identification.
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