CN110324676B - Data processing method, media content delivery method, device and storage medium - Google Patents

Data processing method, media content delivery method, device and storage medium Download PDF

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CN110324676B
CN110324676B CN201810262108.6A CN201810262108A CN110324676B CN 110324676 B CN110324676 B CN 110324676B CN 201810262108 A CN201810262108 A CN 201810262108A CN 110324676 B CN110324676 B CN 110324676B
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label
tag
determining
template
labels
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CN110324676A (en
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王倩
牛文昊
尹鹏
杨青青
陈俊良
郑灿
郭嘉莹
贝嘉迪
王莉峰
杨逸闻
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Tencent Technology Shenzhen Co Ltd
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/251—Learning process for intelligent management, e.g. learning user preferences for recommending movies
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
    • H04N21/26208—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/8126—Monomedia components thereof involving additional data, e.g. news, sports, stocks, weather forecasts
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/83—Generation or processing of protective or descriptive data associated with content; Content structuring
    • H04N21/835—Generation of protective data, e.g. certificates
    • H04N21/8352—Generation of protective data, e.g. certificates involving content or source identification data, e.g. Unique Material Identifier [UMID]

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  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Databases & Information Systems (AREA)
  • Computer Security & Cryptography (AREA)
  • Computing Systems (AREA)
  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The application discloses a data processing method, which is applied to a media content delivery platform, wherein a template set is stored in the media content delivery platform, and the method comprises the following steps: receiving orientation conditions and a material set sent by a first client, wherein each material in the material set carries a description text; determining a plurality of label dimensions corresponding to the orientation condition and labels under each label dimension; determining a plurality of label dimensions corresponding to the material and labels under the label dimensions according to the description text of the material; forming a plurality of label groups by using the labels corresponding to the orientation conditions; and aiming at any label group, determining the matching degree of the label corresponding to each template in the template set and the label group, determining the matching degree of the label corresponding to each material in the material set and the label group, selecting one or more materials and templates with the matching degree meeting the preset conditions, and generating the video according to the selected materials and templates. The application also provides a media content delivery method, a corresponding device and a storage medium.

Description

Data processing method, media content delivery method, device and storage medium
Technical Field
The present application relates to the field of internet technologies, and in particular, to a data processing method, a media content delivery method, an apparatus, and a storage medium.
Background
Currently, with the development of internet technology, more and more media contents (including text, pictures, audio, video, etc.) are pushed to various users through the internet. Such as: when browsing a web page using a terminal device such as a mobile phone or a PC, a user may receive various media contents pushed by a network side, such as: advertisements in picture or video format, public service promotional information, news, etc. Thus, the user can know the time information, the interested contents and the like in time. Such media content may be referred to as push information or push content, etc.
Disclosure of Invention
The application example provides a data processing method applied to a media content delivery platform, wherein a template set is stored in the media content delivery platform, each template in the template set carries tags under one or more tag dimensions, and the method comprises the following steps:
receiving an orientation condition and a material set sent by a first client, wherein each material in the material set carries a description text;
determining labels under a plurality of label dimensions corresponding to the materials according to the description text of the materials in the material set;
determining a plurality of label dimensions corresponding to the orientation condition and labels under each label dimension;
generating a plurality of label groups according to a plurality of label dimensions corresponding to the orientation condition and labels under the label dimensions, wherein each label group comprises one label under each label dimension corresponding to the orientation condition;
for any tag group, determining the matching degree of each template and the tag group according to the tags carried by each template in the template set and the tags included in the tag group, and selecting the template with the matching degree meeting a first preset condition;
according to the labels under the multiple label dimensions corresponding to the materials in the material set and the labels included in the label group, determining the matching degree of the materials and the label group, and selecting one or more materials of which the matching degree meets a second preset condition;
and generating a video according to the selected template and the selected one or more materials, wherein the video corresponds to the tag group.
The embodiment of the application also provides a media content delivery method, which is applied to a media content delivery platform, and the method comprises the following steps:
generating one or more videos for media content delivery according to the method, wherein each video corresponds to a tag group;
receiving a media content releasing request sent by a second client, wherein the media content releasing request carries an identifier of a user and an identifier of a display position;
determining a label of the user according to the identification of the user, and determining a display position label according to the identification of the display position;
determining the recommendation degree of each video according to the label of the user, the display position label and the label group corresponding to each video;
and sending the video with the recommendation degree meeting the preset condition to the second client for delivery.
The present application example further provides a data processing apparatus applied to a media content delivery platform, where the media content delivery platform stores a template set, each template in the template set corresponds to a tag under one or more tag dimensions, and the apparatus includes:
the receiving unit is used for receiving the orientation conditions and the material sets sent by the first client, and each material in the material sets carries a description text;
the first determining unit is used for determining labels under a plurality of label dimensions corresponding to each material according to the description text of each material in the material set;
a second determining unit, configured to determine a plurality of label dimensions corresponding to the orientation condition and labels in each label dimension;
the tag orientation system comprises a composition unit, a processing unit and a processing unit, wherein the composition unit is used for generating a plurality of tag groups according to a plurality of tag dimensions corresponding to the orientation conditions and tags under the tag dimensions, and each tag group comprises one tag under each tag dimension corresponding to the orientation conditions;
the video generation unit is used for determining the matching degree of each template and the label group according to the labels carried by each template in the template set and the labels included in the label group aiming at any label group, and selecting the template with the matching degree meeting a first preset condition;
according to the labels under the multiple label dimensions corresponding to the materials in the material set and the labels included in the label group, determining the matching degree of the materials and the label group, and selecting one or more materials of which the matching degree meets a second preset condition;
and generating a video according to the selected template and the selected one or more materials, wherein the video corresponds to the tag group.
The embodiment of the present application further provides a media content delivery device, which is applied to a media content delivery platform, and the device includes:
a video generation unit, configured to generate one or more videos for delivering media content according to the apparatus, where each video corresponds to a tag group;
the receiving unit is used for receiving a media content releasing request sent by a second client, wherein the media content releasing request carries an identifier of a user and an identifier of a display position;
the determining unit is used for determining a label of the user according to the identification of the user and determining a display position label according to the identification of the display position;
the video selecting unit is used for determining the recommendation degree of each video according to the label of the user, the display position label and the label group corresponding to each video;
and the sending unit is used for sending the video with the recommendation degree meeting the preset conditions to the second client for delivery.
The present examples also provide a computer-readable storage medium storing computer-readable instructions that can cause at least one processor to perform the method as described above.
By adopting the scheme, the videos facing different audiences and different delivery scenes are generated according to the orientation conditions, so that the delivery effect of the generated videos is better.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to these drawings without creative efforts.
FIG. 1 is a system architecture diagram to which an example of the present application relates;
FIG. 2 is a schematic flow chart of a data processing method of the present application;
FIG. 3 is a schematic diagram of label dimensions and label structures under the label dimensions corresponding to an example orientation condition of the present application;
FIG. 4 is a schematic flow chart of a media content delivery method according to the present application;
FIG. 5 is a flow chart of the production and placement of an advertisement according to an example of the present application;
FIG. 6 is a block diagram of an exemplary data processing apparatus according to the present application;
FIG. 7 is a block diagram of a media content delivery apparatus according to an example embodiment of the present application; and
fig. 8 is a schematic diagram of a computing device composition structure in an embodiment of the present application.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments obtained by a person of ordinary skill in the art based on the embodiments of the present invention without any creative effort belong to the protection scope of the embodiments of the present invention.
The application provides a data processing method, a media content delivery method, a device and a storage medium, wherein the method can be applied to a system framework shown in figure 1. As shown in fig. 1, the system architecture includes: a second client 101, a first client 102, a media party server 103, and a media content delivery platform 105, which entities may communicate over the internet 104.
The end user may access the media side server 103 using the second client 101, such as: browsing web pages or watching online videos, etc. When a user accesses the media server 103 using a second client 101 (e.g., a video client, a news client, a browser, etc.), the second client 101 may issue a media content push request to the media content delivery platform 105, and the media content delivery platform 105 may push media content (e.g., pictures, videos, etc.) matching the media content push request to the second client 101 for presentation. The media content server 103 may be a server in the internet capable of providing various media content presentation services to users, such as: portal web server, online video server, social application server (e.g. microblog, wechat, instant messaging server, etc.), e-mail server, social network platform server (e.g. blog, BBS server, etc.), e-commerce platform server (e.g. server of platforms such as jingdong, naoba, amazon, etc.), etc. The media content delivery request carries user information, display position information and/or device information, and the like, wherein the user information may include various accounts used by the internet user in registration on various APPs and websites, such as: instant messaging numbers such as QQ and the like, e-mail addresses, WeChat account numbers, microblog account numbers, Taobao account numbers and the like; the presentation position information is used to describe a position provided by the media side server 103 in a page of the second client for presenting the media content, such as a position in a certain page that can be used for presenting an advertisement; the device information is used to describe the attributes of the user device itself, and may include: device types such as mobile terminal, PC, smart tv, etc., operating system types such as android, IOS, etc., brand/model information, etc.
Through the first client 102, a material provider of media content can upload material of the media content it is to push to the media content delivery platform 105 to generate a corresponding order for the pushed media content. The first client 102 may be a push information provider client.
The terminal devices where the second client 101 and the first client 102 are located may be portable terminal devices such as a mobile phone, a tablet, a palm computer, and a wearable device, or may also be PCs such as a desktop computer and a notebook computer, or may also be various smart devices having internet access capability and a display interface such as a smart television.
In some examples, the media content delivery platform provides a short video advertising production tool from which the media content provider provides material (e.g., product placements and promotions provided by advertisers) via a first client from which videos are quickly generated for delivery. By adopting the short video advertisement making tool, the making of the short video can be realized through quick and simple operation. However, the video production tool does not incorporate the attributes of the crowd and the playing flow (the display scene of the media content) of the user, and the produced video is not matched with some delivery scenes and audience users (for example, delivering advertisements carrying dynamic music to the visiting users of the old people), so that the delivery effect of the media content is reduced.
In order to solve the technical problems, the application provides a data processing method applied to a media content delivery platform, wherein a template set is stored in the media content delivery platform, and each template in the template set carries one or more labels under one label dimension. As shown in fig. 2, the method comprises the steps of:
s201: and receiving the orientation condition and a material set sent by the first client, wherein each material in the material set carries a description text.
The first client is a client of a material provider facing media content, for example, a client for an advertiser to upload a material. The targeting conditions comprise information of a media content material provider, information of a target audience and information of a flow scene. The information of the media content provider includes information of an industry and a category to which the second material belongs, for example, for the advertisement, the information of the media content provider includes an industry and a category to which a product of an advertiser belongs, for example, cosmetics, clothing, shoes, bags, home appliances, and the like. The information of the target audience may include keywords of the target audience, such as Beijing, 25-30, female, like online shopping, etc. The information of the traffic scenario comprises an identification of the traffic scenario in which the media content is delivered, e.g. when the media content is prepared to be delivered on a medium, the information of the traffic scenario comprises an identification of the medium.
The material set is a material in a generated video, for example, a picture, a video, a voice, and the like in the video. The set of materials includes materials under multiple categories, such as product drawings, promotions, etc. for advertisements provided by advertisers. Each material carries one or more tags. When a material provider of media content uploads a material through a first client, a tag of each material can be selected on the first client, for example, after the material provider uploads a picture, a tag is selected from candidate tags provided by the first client, and the candidate tags provided by the first client include tags of each tag dimension under a full-scale tag system. For example, an advertiser uploads an advertisement product map of the lotion, the labels provided by the full label system include label dimensions such as industry, gender, age, area, interest, scene, and the like, and the user selects from the industry label dimensions: cosmetic, selecting in gender label dimension: for the female, 20-30 is selected in the dimension of the age label, and the following is selected in the dimension of the area label: a first-line city, selected in interest tag dimensions: online shopping, selecting from scene label dimensions: media a. The graph uploaded by the characterization user is used for generating a cosmetic advertisement video, and the cosmetic advertisement video is used for being released to a first-line city, women aged 20-30 years and women who like online shopping and is released on the media A. For the same product, an advertiser may provide multiple product drawings to generate advertising videos for different audience users and different traffic scenarios. The material set also comprises text materials, and the texts also correspond to different tag groups so as to face different audience users and different flow scenes. In addition, some materials common to the videos, such as a logo representing an advertiser product, are also included in the second material.
The template set is provided for the media content delivery platform, and the templates in the template set are used for generating videos, wherein the templates comprise background music, decorations, animation effects and the like in the videos. Templates in the template set correspond to tags in one or more tag dimensions. In the template manufacturing process, the label under the label dimension existing in the full label system is designed and manufactured, and the manufactured template corresponds to the label under one or more label dimensions. For example, when the template is manufactured, the template may be manufactured according to an industry tag dimension + a region tag dimension + an age tag dimension + a gender tag dimension + an interest tag dimension + a scene tag dimension, for example, for a cosmetic category, a video template for advertisement delivery in media a for first line, young, female, and favorite online shopping is manufactured, an electronic product category may also be manufactured, a video template for advertisement delivery in media B for first line, young, male, and favorite online shopping is manufactured, and the generated template is stored in a template library. Wherein, the templates corresponding to different tag groups are different in the directions of background music, decoration, animation effect and the like. For example, background music in a template for an older audience user is animated music, and background music in a template for an older audience user is flat music.
S202: determining labels under a plurality of label dimensions corresponding to the materials according to the description text of the materials in the material set; and determining a plurality of label dimensions corresponding to the orientation condition and labels under the label dimensions.
As described above, the targeting conditions include information on a media content material provider, information on a target audience, and information on a traffic scene, and a plurality of label dimensions and a plurality of labels in each label dimension are determined according to the information. Determining an industry dimension and one or more labels under the industry dimension according to the information of the media content material provider; determining a plurality of label dimensions of a user and user labels under each label dimension according to the information of the target audience; and determining the dimension of the scene label and the label under the dimension of the scene label according to the information of the flow scene. For example, advertisements mainly put an advertisement for a cosmetic, and the provided targeting conditions include industries: cosmetics, audience user: women in young or middle-aged first or second-line cities who like online shopping wish to be placed in a first medium or a second medium. The label dimensions determined according to the orientation conditions and the labels under each label dimension are shown in fig. 3, and determining the label dimensions according to the orientation conditions includes: industry, region, age, gender, interest, scene, wherein, including a label under the industry label dimension: cosmetics, including two tags under the region label dimension: first line, second line, age label dimension includes two labels: young, middle, gender label dimension includes one label: women, interest tag dimension includes one tag: the online shopping comprises two labels under the dimension of scene labels: a first medium, a second medium.
The description text of each material in the second material may be a keyword input by the material provider through the first client, and text analysis is performed on each keyword to determine a label dimension corresponding to each keyword and a label under the label dimension. For example, a label dimension corresponding to the keyword and a label under the label dimension are determined by the text classifier.
S203: and generating a plurality of label groups according to a plurality of label dimensions corresponding to the orientation conditions and labels under the label dimensions, wherein each label group comprises one label under each label dimension corresponding to the orientation conditions.
And freely combining the labels under the label dimensionalities corresponding to the orientation conditions to form a plurality of label groups. Also shown in fig. 3 are label dimensions and labels in each label dimension, the following label groups may be formed.
Tag group a: cosmetics, first line, youth, woman, online shopping, first media;
tag group B: cosmetics, second line, youth, female, online shopping, first media;
tag group C: cosmetics, first line, middle age, female, online shopping, first media;
tag group D: cosmetics, second line, middle age, female, online shopping, first media;
tag group E: cosmetics, first line, youth, female, online shopping, second media;
tag group F: cosmetics, second line, youth, woman, online shopping, second media;
tag group G: cosmetics, first line, middle age, female, online shopping, second media;
tag group H: cosmetics, second line, middle age, female, online shopping, second media.
S204: for any tag group, determining the matching degree of each template and the tag group according to the tags carried by each template in the template set and the tags included in the tag group, and selecting the template with the matching degree meeting a first preset condition; according to the labels under the multiple label dimensions corresponding to the materials in the material set and the labels included in the label group, determining the matching degree of the materials and the label group, and selecting one or more materials of which the matching degree meets a second preset condition; and generating a video according to the selected template and the selected one or more materials, wherein the video corresponds to the tag group.
And respectively selecting a template and a material for each tag group, generating a video corresponding to the tag group according to the selected template and the selected material, and carrying the tags in the tag group in the generated video. And selecting a video template from the template set, and selecting contents such as pictures, short videos, voice, texts and the like from the videos from the material set. When the materials are selected, the matching degree of each material and the label group can be determined according to the labels carried by the materials and the labels in the label group, and the materials with high matching degree are selected. Similarly, when the template is selected, the matching degree of the template and the tag group is determined according to the tag corresponding to the template and the tags carried in the tag group, and the template with high matching degree is selected.
For example, for the tag group a, when a template corresponding to the tag group a is selected, a template carrying cosmetics, a first line, youth, woman, online shopping, and a first media tag is selected from the template library. When the template library does not contain templates of all the tags in the tag group, the templates carrying as many tags as possible in the tag group A are selected from the template library. Compared with the tag group C, the background music of the template corresponding to the selected tag group A is more dynamic, and the background music of the template corresponding to the selected tag group C is more moderate. Materials are selected from the material set in the same manner.
By adopting the data processing method provided by the application, a plurality of label dimensions and labels under each label dimension are determined according to the orientation condition provided by a media content material provider, the label dimensions comprise audience user characteristic dimensions and release scene dimensions, a label group is formed according to the labels under each determined label dimension, materials and templates are selected according to the labels in the label group, and then videos facing different audience users and different release scenes are generated. Therefore, different videos are put in aiming at different audiences and different putting scenes, and the effect of putting media content is improved.
In some examples, a mapping relationship between a display position identifier and a display position tag is stored in the media content delivery platform, and the targeting condition includes one or more display position identifiers of media content;
in step S202, when the plurality of label dimensions corresponding to the orientation condition and the labels in each label dimension are determined, the method includes the steps of: and determining one or more display position labels under the display position label dimension according to the one or more display position identifications and the mapping relation.
The media content delivery platform can deliver media content to multiple media parties, for example, in QQ space, QQ music, Tencent news, WeChat friend circles. The presentation position identifier carried in the targeting condition is an identifier of the media party, such as Tencent news, WeChat friend circle, and the like, and the presentation position identifier can be an identifier of the media party input by the user on the first client. In this example, the media content delivery platform presets a corresponding relationship between the tag of the media party and the tag of the display position, for example, the Tencent news corresponds to the tag news, the QQ space, the QQ music, the WeChat friend circle, and the like correspond to social interaction. Thereby determining the display position tag from the tag of the display position. The method and the device for generating the videos aim at different release scenes (display positions) to generate different videos, for example, a template of the video released on a news media can not carry background music, and the video released on a social media side can carry the background music. The scene label is used for guiding the selection of the template and the material of the video, so that the manufactured video is more matched with the scene, and the delivery effect of the media content is better. In other examples, the display position identifier carried in the orientation condition may be directly determined as a display position tag, the display position identifier may be a media party identifier selected by the user on the first client, the first client may display each tag in the display position dimension in the full-scale tag system for selection by the user, and in this case, the display position identifier in the orientation condition may be directly used as the display position tag, that is, the identifier of the media party is directly used as the display position tag.
In some examples, the targeting conditions carry one or more keywords of an audience user of the media content; in step S202, when the plurality of label dimensions corresponding to the orientation condition and the labels in each label dimension are determined, the method includes the steps of: and determining the label dimension matched with each keyword in the one or more keywords and the user label under the label dimension.
Storing a full-scale label system in the media content delivery platform, wherein the full-scale label system comprises a plurality of label dimensions, such as label dimensions of age, gender, academic history, love and marriage status, asset status, working status and the like in the demographic; label dimensions such as business interests, entertainment interests and the like under the interest class; and label dimensions such as social interaction and geographic behavior under the behavior class. In this example, the keywords of the audience user carried in the targeting condition may be keywords input by the material provider on the first client, and the keywords in the targeting condition are subjected to text analysis to determine the label dimensionality to which the keywords belong, for example, a text classifier is used to classify each keyword, and the label dimensionality in the full-scale label system corresponding to the keyword is determined. The keywords can be used as labels in corresponding label dimensions, and the keywords carried in the targeting condition and possibly input by a material provider of the keywords of the audience user may be in or out of the labels in the full label system, for example, the keywords input by the material provider are young, and the labels possibly corresponding to the material provider in the full label system are 20-30 years old, so that the keywords can be shared in the text to determine the labels in the label dimensions in the full label system corresponding to the keywords.
In other examples, the keywords of the audience user carried in the targeting condition may be user label dimensions and labels under the user label dimensions selected by the material providing user in a plurality of user label dimensions in a full-scale label system displayed by the first client, and in this case, the user label dimensions and the labels under the user label dimensions in the targeting condition may be directly used as the plurality of label dimensions and the labels under each label dimension corresponding to the targeting condition.
In some examples, the targeting condition further includes a keyword of an industry or a label of the industry, wherein the keyword may be a keyword input by the material provider on the first client, and the keyword is subjected to text analysis to determine a corresponding industry label. The industry label carried in the targeting condition may be a label selected by a material provider (e.g., an advertiser) from industry dimension labels in a full-scale label system displayed by the first client, and in this case, the industry label carried in the targeting condition is directly used as an industry dimension label.
In some examples, wherein the descriptive text includes one or more keywords corresponding to the material;
wherein, the determining the labels under the multiple label dimensions corresponding to each material according to the description text of each material in the material set includes:
and determining the label dimension corresponding to each keyword and the label under the label dimension according to one or more keywords of each material.
In this example, the manner of determining the multiple label dimensions corresponding to the material and the labels in each label dimension according to the keywords of the material is the same as the manner of determining the user label dimensions and the labels in the user label dimensions according to the keywords of the audience users, and is not described here again.
In some examples, the description text includes tags in a plurality of tag dimensions corresponding to the corresponding material;
wherein, the step of determining the labels under the multiple label dimensions corresponding to each material according to the description text of each material in the material set comprises the following steps: and determining the labels under the multiple label dimensions included in the description text of each material as the labels under the multiple label dimensions corresponding to each material.
In this example, each material in the material set sent by the first client carries a label dimension and a label under each label dimension. When a material provider uploads a material through a first client, the first client displays all label dimensions and labels under all dimensions in a full label system, and the label dimensions comprise display position (a media side displaying media content) types, industries, audience user characteristic types and the like. When a material provider uploads a material, the label dimension of the material and a label under the label dimension are selected to represent audience users, display positions, industries and the like facing the material. For example, the material provides that the user has selected a media party identifier in the presentation position dimension that characterizes the material currently uploaded by the user for generating a video for delivery on the media. In this case, the description text of the material includes each label dimension corresponding to the material and the labels under each label dimension, and the label dimension and the labels under each label dimension in the description text are directly used as the label dimension and the labels under each label dimension corresponding to the material.
In some examples, in the step S204, when the determining the matching degree between the label corresponding to each template in the template set and the label group is performed, the method includes the steps of:
and determining the matching degree of the label corresponding to each template and the label group according to the label under one or more label dimensions corresponding to each template, the label dimensions corresponding to the label group and the label under each label dimension.
In this example, the matching degree of each template and the tag group is determined according to the tag corresponding to the template and the tags in the tag group. Specifically, the matching degree may be determined according to a matching degree of the tag of the template and the tag of the tag group.
In some examples, when the determining the matching degree between each template and the tag group according to the tags carried by each template in the template set and the tags included in the tag group is performed, the method includes the steps of:
s11: and determining the quantity of the same labels under the same label dimensionality in the labels carried by each template and the labels included in the label group.
S12: and determining the matching degree of each template and the label group according to the number of the same labels under the same label dimensionality corresponding to each template.
The dimensions of the labels carried by the template and the dimensions of the labels carried by the label group are not necessarily identical, for example, the template carries the labels in the dimensions of the exhibition position, the age of the audience user, but the label group may carry the labels in the dimensions of the exhibition position and the interest of the user.
The number of the same or corresponding tags may be directly used as the matching degree, or a product of the tag dimension number of the template and the tag dimension number of the tag group may be further determined, and a ratio of the number of the same or corresponding tags to the product is used as the matching degree.
In some examples, prior to determining the number of same or corresponding tags in the same tag dimension, determining the number of same or corresponding tag dimensions; and when the number of the same or corresponding label dimensions meets a preset condition, counting the number of the same labels under the same label dimensions. Specifically, after the number of label dimensions of the template and the label group are determined, a threshold is set for the number, and when the number of label dimensions is greater than or equal to the preset threshold, the number of labels under the same or corresponding label dimensions is determined. And deleting a part of unmatched templates through the threshold, and not calculating the matching degree of the unmatched templates, thereby reducing the calculation amount.
In some examples, when the matching degree between the tag corresponding to each template and the tag group is determined according to the tag under the one or more tag dimensions corresponding to each template, the multiple tag dimensions corresponding to the tag group, and the tag under each tag dimension, the method includes the following steps:
s21: and determining the label vector of each template according to the labels under one or more label dimensions corresponding to each template.
S22: and determining the label vector of the label group according to a plurality of label dimensions corresponding to the label group and the labels under each label dimension.
S23: and determining the similarity between the label vector of each template and the label vector of the label group, and taking the similarity corresponding to each template as the matching degree between the label corresponding to each template and the label group.
In some examples, wherein the set of materials includes one or more material categories and one or more tags under each material category;
when the matching degree of each material and the tag group is determined according to the tags under the multiple tag dimensions corresponding to each material in the material set and the tags included in the tag group, the method comprises the following steps: determining the matching degree of each material under each material category and the tag group;
when one or more materials with matching degrees meeting a second preset condition are selected, the method comprises the following steps: selecting one material with the matching degree meeting a second preset condition from all material categories;
when the video is generated according to the selected template and the selected one or more materials, the method comprises the following steps: and generating a video according to the selected template and the materials selected from the material categories.
In this example, the collection of material includes a plurality of material categories, such as pictures, text, voice, etc. in the video. And respectively selecting materials from the materials of each category, and generating a video according to the selected materials of each category and the template. For example, if the material set includes a picture, a text, and a voice, the picture, the text, and the voice are respectively selected, and then a video is generated according to the selected picture, the text, the voice, and the template.
For example, for advertising material, the material in the collection of material includes categories such as a promotional chart, a promotional phrase, etc. for the product being advertised
In some examples, when the matching degree between each material and the tag group is determined according to the tags in the multiple tag dimensions corresponding to each material in the material set and the tags included in the tag group, the method includes the steps of:
s31: and determining the number of the same labels under the same label dimensionality in the labels under the multiple label dimensionalities corresponding to the materials and the labels included in the label group.
S32: and determining the matching degree of each material and the label group according to the number of the same labels under the same label dimensionality corresponding to each material.
In this example, the way of determining the matching degree between the material and the tag group is the same as the way of determining the matching degree between the template and the tag group, and is not described herein again.
In some examples, the method further comprises the step of:
s41: and sending the generated one or more videos to the client, and receiving the identification of the one or more videos sent after the client selects, wherein the video corresponding to the identification of the selected video is used for releasing.
In this example, the generated videos corresponding to the multiple tag groups need to be sent to the first client, so that the user corresponding to the first client can select and confirm the videos. And the first user selects one or more videos from the generated videos and sends the identifiers of the selected videos to the media content delivery platform so as to deliver the subsequent videos.
When the data processing method provided by the application is applied to the production of advertisement videos, for example, to produce a video advertisement for a cosmetic aquatic product of an advertiser A, the advertiser wants to push the product to: young, middle-aged, on-line shopping-like women in first-line or second-line cities wish to push the advertisement in a first media or a second media. The targeting conditions provided by advertisers include industry: cosmetics, audience user: young and middle-aged in first-line or second-line cities, women who like online shopping, show the location: a first medium or a second medium. In addition, the advertiser's uploaded corpus of material includes a product advertisement map and a product promotion phrase, the product advertisement map including a product advertisement map 1 for young people on first line, a product advertisement map 2 for young people on second line, a product advertisement map 3 for middle year on first line, and a product advertisement map 4 for middle year on second line. The product publicity words include: aiming at a first-line youth product publicity language L1, a second-line youth product publicity language L2, a first-line middle-year product publicity language L3 and a second-line middle-year product publicity language L4. After the media content delivery platform receives the targeting conditions and the material set uploaded by the advertiser through the first client, determining the label dimensions corresponding to the targeting conditions comprises the following steps: industry, region, age, gender, interest, display location. The labels under each label dimension are as follows:
the industry: cosmetic preparation
Region: one line and two lines
Age: young and middle-aged
Sex: female with a view to preventing the formation of wrinkles
Interest: online shopping
And (4) displaying the position: first medium, second medium
Forming a plurality of label groups according to the label dimensions and the labels under the label dimensions, wherein the formed label groups are as follows:
tag group a: cosmetics, first line, youth, woman, online shopping, first media;
tag group B: cosmetics, second line, youth, female, online shopping, first media;
tag group C: cosmetics, first line, middle age, female, online shopping, first media;
tag group D: cosmetics, second line, middle age, female, online shopping, first media;
tag group E: cosmetics, first line, youth, female, online shopping, second media;
tag group F: cosmetics, second line, youth, woman, online shopping, second media;
tag group G: cosmetics, first line, middle age, female, online shopping, second media;
tag group H: cosmetics, second line, middle age, female, online shopping, second media.
Templates carrying labels under different label dimensions are provided in a template library in the advertisement putting platform: for example, the provided template includes a template of industry dimension + region dimension + age dimension + gender dimension + interest dimension + presentation dimension, and may include, for example, a tag carrying: cosmetics, first line, youth, female, online shopping, templates for first media; it is also possible to include carrying a tag: first line, young, male, soft music, second template, etc.
And the advertisement putting platform selects a template and a material according to each tag group, and further generates a video corresponding to each tag group. For example, for tag group a, the tag carrying: cosmetics, first line, youth, woman, online shopping, first media. Meanwhile, the product propaganda figure 1 and the product propaganda L1 are extracted according to the labels in the label group A. Generating an advertisement video A according to the selected template, the product propaganda figure 1 and the product propaganda language L1, wherein the advertisement video A carries a label: first line, youth, female, soft music. The mode of selecting the template and generating the video by the material according to other label groups is similar. And sending the generated videos to a first client for the advertiser to preview, selecting the video advertisement for launching by the advertiser, sending the mark of the selected video advertisement to an advertisement launching platform, and launching the selected video advertisement by the advertisement launching platform.
The present application further provides a media content delivery method, applied to a media content delivery platform, as shown in fig. 4, the method includes the steps of:
s401: and generating one or more videos for media content delivery according to the data processing method, wherein each video corresponds to one tag group.
S402: and receiving a media content releasing request sent by a second client, wherein the media content releasing request carries the identification of the user and the display position identification.
S403: and determining the label of the user according to the identifier of the user, and determining the label of the display position according to the identifier of the display position.
S404: and determining the recommendation degree of each video according to the label of the user, the display position label and the label group corresponding to each video.
S405: and sending the video with the recommendation degree meeting the preset condition to the second client for delivery.
Each video in one or more videos generated by the data processing method corresponds to a tag group, wherein tags included in the tag group include characteristic tags of audience users, display position tags and the like. In the process of delivering the video, the characteristic label corresponding to the user can be inquired in the data management platform DMP according to the user identifier carried in the push request, and meanwhile, the push request also carries the display position identifier, determining a display position label according to the display position identifier and the mapping relation between the display position identifier and the display position label stored in the media content putting platform, determining the recommendation degree of the video according to the user characteristic tag and the display position tag corresponding to the push request and the user characteristic tag and the display position tag in the tag group of each video, specifically, the matching degree of the tag group corresponding to the video and the tag carried in the push request can be calculated according to the tag carried in the push request and the tag carried in the video, the calculated matching degree is used as the recommendation degree of the video, and the video with high recommendation degree is released.
In this example, the advertisement production and advertisement delivery process is as shown in fig. 5, and the designer of the template designs the template through the designer client (e.g., template design tool), and uploads the designed template to the template library in the media content delivery platform. When a designer designs a template, the designer designs the template according to the labels in a full label system, and the designed template carries one or more label dimensions and labels under each label dimension. And the advertiser uploads the targeting conditions and the material set to the media content delivery platform through the advertiser client. A video making tool in the media content delivery platform determines a plurality of tag groups according to the orientation conditions, selects materials corresponding to the tag groups from a material set, selects templates corresponding to the tag groups from a template library, generates videos corresponding to the tag groups according to the selected templates and the materials, and stores the videos in the video library for advertisement delivery. The present application further provides a data processing apparatus 600, which is applied to a media content delivery platform, where the media content delivery platform stores a template set, each template in the template set corresponds to a tag under one or more tag dimensions, and the apparatus, as shown in fig. 6, includes:
the receiving unit 601 is configured to receive an orientation condition and a material set sent by a first client, where each material in the material set carries a description text;
a first determining unit 602, configured to determine, according to the description text of each material in the material set, tags in multiple tag dimensions corresponding to each material;
a second determining unit 603, configured to determine a plurality of label dimensions corresponding to the orientation condition and labels in each label dimension;
a forming unit 604, configured to generate multiple tag groups according to multiple tag dimensions corresponding to the orientation condition and tags in each tag dimension, where each tag group includes one tag in each tag dimension corresponding to the orientation condition;
the video generating unit 605 is configured to determine, for any tag group, matching degrees of each template and the tag group according to tags carried by each template in the template set and tags included in the tag group, and select a template whose matching degree satisfies a first predetermined condition; according to the labels under the multiple label dimensions corresponding to the materials in the material set and the labels included in the label group, determining the matching degree of the materials and the label group, and selecting one or more materials of which the matching degree meets a second preset condition; and generating a video according to the selected template and the selected one or more materials, wherein the video corresponds to the tag group.
As shown in fig. 7, the present application further provides a media content delivery apparatus 700 applied to a media content delivery platform, wherein the apparatus includes:
a video generating unit 701, configured to generate one or more videos for delivering media content according to the data processing apparatus, where each video corresponds to a tag group;
a receiving unit 702, configured to receive a media content delivery request sent by a second client, where the media content delivery request carries an identifier of a user and an identifier of a display position;
a determining unit 703, configured to determine a tag of the user according to the identifier of the user, and determine a tag of the display position according to the identifier of the display position;
the video selecting unit 704 is configured to determine recommendation degrees of the videos according to the user tags, the display position tags, and the tag groups corresponding to the videos;
the sending unit 705 is configured to send the video with the recommendation degree meeting the predetermined condition to the second client for delivery.
The present application also provides a computer-readable storage medium storing computer-readable instructions that can cause at least one processor to execute the media content delivery method as described above.
Fig. 8 is a block diagram showing the components of a computing device in which the data processing apparatus 600 and the media content delivery apparatus 700 are located. As shown in fig. 8, the computing device includes one or more processors (CPUs) 802, a communication module 804, a memory 806, a user interface 810, and a communication bus 808 for interconnecting these components.
The processor 802 may receive and transmit data via the communication module 804 to enable network communications and/or local communications.
User interface 810 includes one or more output devices 812 including one or more speakers and/or one or more visual displays. The user interface 810 also includes one or more input devices 814, including, for example, a keyboard, a mouse, a voice command input unit or microphone, a touch screen display, a touch sensitive tablet, a gesture capture camera or other input buttons or controls, and the like.
The memory 806 may be high-speed random access memory, such as DRAM, SRAM, DDR RAM, or other random access solid state memory devices; or non-volatile memory, such as one or more magnetic disk storage devices, optical disk storage devices, flash memory devices, or other non-volatile solid-state storage devices.
The memory 806 stores a set of instructions executable by the processor 802, including:
an operating system 816, including programs for handling various basic system services and for performing hardware-related tasks;
the applications 818 include some or all of the elements or modules of the data processing apparatus 600 and the media content delivery apparatus 700. At least one unit of data processing device 600 and media content delivery device 700 may store machine executable instructions. The processor 802 may be capable of performing the functions of at least one of the units or modules described above by executing machine-executable instructions in at least one of the units in the memory 806.
It should be noted that not all steps and modules in the above flows and structures are necessary, and some steps or modules may be omitted according to actual needs. The execution order of the steps is not fixed and can be adjusted as required. The division of each module is only for convenience of describing adopted functional division, and in actual implementation, one module may be divided into multiple modules, and the functions of multiple modules may also be implemented by the same module, and these modules may be located in the same device or in different devices.
The hardware modules in the embodiments may be implemented in hardware or a hardware platform plus software. The software includes machine-readable instructions stored on a non-volatile storage medium. Thus, embodiments may also be embodied as software products.
In various examples, the hardware may be implemented by specialized hardware or hardware executing machine-readable instructions. For example, the hardware may be specially designed permanent circuits or logic devices (e.g., special purpose processors, such as FPGAs or ASICs) for performing the specified operations. Hardware may also include programmable logic devices or circuits temporarily configured by software (e.g., including a general purpose processor or other programmable processor) to perform certain operations.
In addition, each example of the present application can be realized by a data processing program executed by a data processing apparatus such as a computer. It is clear that a data processing program constitutes the present application. Further, the data processing program, which is generally stored in one storage medium, is executed by directly reading the program out of the storage medium or by installing or copying the program into a storage device (such as a hard disk and/or a memory) of the data processing device. Such a storage medium therefore also constitutes the present application, which also provides a non-volatile storage medium in which a data processing program is stored, which data processing program can be used to carry out any one of the above-mentioned method examples of the present application.
The corresponding machine-readable instructions of the modules of fig. 8 may cause an operating system or the like operating on the computer to perform some or all of the operations described herein. The nonvolatile computer-readable storage medium may be a memory provided in an expansion board inserted into the computer or written to a memory provided in an expansion unit connected to the computer. A CPU or the like mounted on the expansion board or the expansion unit may perform part or all of the actual operations according to the instructions.
The above description is only for the purpose of illustrating the preferred embodiments of the present invention and is not to be construed as limiting the invention, and any modifications, equivalents, improvements and the like made within the spirit and principle of the present invention should be included in the scope of the present invention.

Claims (14)

1. A data processing method is applied to a media content delivery platform, and is characterized in that the media content delivery platform stores a full label system, and the method comprises the following steps:
designing and manufacturing each template in a template set according to existing labels in label dimensions in the full-scale label system, wherein each template carries one or more labels in label dimensions, the labels in scene label dimensions comprise news media and social media, the templates of videos released on the news media do not carry background music, and the templates of videos released on the social media carry background music;
receiving an orientation condition and a material set sent by a first client, wherein each material in the material set carries a description text;
determining labels under a plurality of label dimensions corresponding to the materials according to the description text of the materials in the material set;
determining a plurality of label dimensions corresponding to the orientation condition and labels under the label dimensions, wherein the orientation condition comprises information of a traffic scene, and determining the scene label dimensions and the labels under the scene label dimensions according to the information of the traffic scene;
generating a plurality of label groups according to a plurality of label dimensions corresponding to the orientation condition and labels under the label dimensions, wherein each label group comprises one label under each label dimension corresponding to the orientation condition;
for any tag group, the following processing is performed:
determining the matching degree of each template and the label group according to the labels carried by each template in the template set and the labels included in the label group, and selecting the template with the matching degree meeting a first preset condition;
according to the labels under the multiple label dimensions corresponding to the materials in the material set and the labels included in the label group, determining the matching degree of the materials and the label group, and selecting one or more materials of which the matching degree meets a second preset condition;
and generating a video according to the selected template and the selected one or more materials, wherein the video carries the tags in the tag group and is used for determining the recommendation degree of the video when receiving a media content delivery request sent by a second client.
2. The method of claim 1, wherein the full-scale label system comprises the following label dimensions: an industry tag dimension, a region tag dimension, an age tag dimension, a gender tag dimension, an interest tag dimension, the scene tag dimension.
3. The method of claim 1, wherein the targeting condition further carries one or more keywords of an audience user of the media content;
wherein, the label under each label dimension corresponding to the orientation condition further comprises: and (4) user tags.
4. The method of claim 1, wherein the descriptive text includes one or more keywords corresponding to material;
wherein, the determining the labels under the multiple label dimensions corresponding to each material according to the description text of each material in the material set includes:
and determining the label dimension corresponding to each keyword and the label under the label dimension according to one or more keywords of each material.
5. The method of claim 1, wherein the descriptive text includes tags in a plurality of tag dimensions corresponding to the material;
wherein, the determining the labels under the multiple label dimensions corresponding to each material according to the description text of each material in the material set includes:
and determining the labels under the multiple label dimensions included in the description text of each material as the labels under the multiple label dimensions corresponding to each material.
6. The method according to claim 1, wherein the determining the matching degree between each template and the tag group according to the tag carried by each template in the template set and the tags included in the tag group comprises:
determining the number of the same labels under the same label dimensionality in the labels carried by each template and the labels included in the label group;
and determining the matching degree of each template and the label group according to the number of the same labels under the same label dimensionality corresponding to each template.
7. The method of claim 1, wherein the set of materials comprises one or more material categories and one or more tags under each material category;
wherein, the determining the matching degree of each material and the tag group according to the tags under the multiple tag dimensions corresponding to each material in the material set and the tags included in the tag group comprises:
determining the matching degree of each material under each material category and the tag group;
wherein, the selecting one or more materials with matching degrees meeting a second preset condition comprises:
selecting one material with the matching degree meeting a second preset condition from all material categories;
wherein the generating a video according to the selected template and the selected one or more materials comprises:
and generating a video according to the selected template and the materials selected from the material categories.
8. The method according to claim 1, wherein the determining the matching degree of each material with the tag group according to the tags of the tag group and the tags of the tag group under the multiple tag dimensions corresponding to each material in the material set comprises:
determining the number of the labels under the multiple label dimensions corresponding to each material and the number of the same labels under the same label dimension in the labels included in the label group;
and determining the matching degree of each material and the label group according to the number of the same labels under the same label dimensionality corresponding to each material.
9. The method of claim 1, wherein the orientation condition further comprises: information of a media content material provider, wherein the tags under each tag dimension corresponding to the targeting condition further include: one or more tags in an industry dimension.
10. A media content delivery method is applied to a media content delivery platform, and is characterized by comprising the following steps:
the method of claim 1, generating a plurality of one or more videos for media content delivery, each video carrying tags in a tag group;
receiving a media content releasing request sent by a second client, wherein the media content releasing request carries an identifier of a user and an identifier of a display position;
determining a label of the user according to the user identification, and determining a display position label according to the display position identification;
determining the recommendation degree of each video according to the label of the user, the display position label and the label in the label group carried by each video;
and sending the video with the recommendation degree meeting the preset condition to the second client for delivery.
11. A data processing apparatus applied to a media content delivery platform, wherein the media content delivery platform stores a full tag system, the apparatus comprising:
the receiving unit is used for receiving the orientation conditions and the material sets sent by the first client, and each material in the material sets carries a description text;
the first determining unit is used for determining labels under a plurality of label dimensions corresponding to each material according to the description text of each material in the material set;
a second determining unit, configured to determine multiple tag dimensions and tags under the tag dimensions corresponding to the orientation condition, where the orientation condition includes information of a traffic scene, and determine a scene tag dimension and a tag under the scene tag dimension according to the information of the traffic scene;
the tag orientation system comprises a composition unit, a processing unit and a processing unit, wherein the composition unit is used for generating a plurality of tag groups according to a plurality of tag dimensions corresponding to the orientation conditions and tags under the tag dimensions, and each tag group comprises one tag under each tag dimension corresponding to the orientation conditions;
the video generation unit is used for designing and manufacturing each template in the template set according to the existing tags in the tag dimensionality in the full-scale tag system, wherein each template carries one or more tags in the tag dimensionality, the tags in the scene tag dimensionality comprise news media and social media, the templates of videos released on the news media do not carry background music, and the templates of videos released on the social media carry background music; for any tag group, the following processing is performed:
determining the matching degree of each template and the label group according to the labels carried by each template in the template set and the labels included in the label group, and selecting the template with the matching degree meeting a first preset condition;
according to the labels under the multiple label dimensions corresponding to the materials in the material set and the labels included in the label group, determining the matching degree of the materials and the label group, and selecting one or more materials of which the matching degree meets a second preset condition;
and generating a video according to the selected template and the selected one or more materials, wherein the video carries the tags in the tag group and is used for determining the recommendation degree of the video when receiving a media content delivery request sent by a second client.
12. A media content delivery apparatus applied to a media content delivery platform, the apparatus comprising:
a video generating unit, configured to generate a plurality of one or more videos for media content delivery according to the apparatus of claim 11, each video carrying a tag in a tag group;
the receiving unit is used for receiving a media content releasing request sent by a second client, wherein the media content releasing request carries an identifier of a user and an identifier of a display position;
the determining unit is used for determining a label of the user according to the user identifier and determining a display position label according to the display position identifier;
the video selecting unit is used for determining the recommendation degree of each video according to the label of the user, the display position label and the label in the label group carried by each video;
and the sending unit is used for sending the video with the recommendation degree meeting the preset conditions to the second client for delivery.
13. A computer-readable storage medium storing computer-readable instructions for causing at least one processor to perform the method of any one of claims 1-10.
14. A computing device comprising a memory and a processor, the memory having stored therein computer-readable instructions that, when executed by the processor, implement the method of any of claims 1 to 10.
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