CN104750783B - A kind of advertisement placement method - Google Patents
A kind of advertisement placement method Download PDFInfo
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- CN104750783B CN104750783B CN201510099448.8A CN201510099448A CN104750783B CN 104750783 B CN104750783 B CN 104750783B CN 201510099448 A CN201510099448 A CN 201510099448A CN 104750783 B CN104750783 B CN 104750783B
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Abstract
Present invention relates particularly to a kind of advertisement placement method, belong to technical field of internet application.For solve in the prior art system need according to client collect customer information carried out in advertisement delivery system complexity retrieval, it can not react rapidly, even can by unsuitable advertisement putting to user the problem of, there is provided a kind of advertisement placement method, comprise the following steps：Step 1, advertisement document is handled, step 2, positive row's mapping table is established, step 3, establishes heat-extraction system, step 4, establish advertisement delivery system, step 5, realize advertisement putting.Especially video website advertisement putting is launched available for Internet advertising.
Description
Technical field
Present invention relates particularly to a kind of advertisement placement method, belong to technical field of internet application.
Background technology
Applied as Online Video browses to rise to for internet first, the revenue source of video industry is mainly wide at present
To accuse, the maximum advantage of Internet advertising is that can be directed to different customer demand selections launches, at present in actual applications, warp
Often due to the dispensing dislike that is improper and causing client of advertisement, believe although client can be collected from client by technological means
Breath, but because the high speed development of internet is, it is necessary to which the number of ads launched is huge, if managed with traditional mode
With these advertisements of dispensing, system needs collect customer information according to client and complicated inspection are carried out in advertisement delivery system
Rope, it is impossible to rapid reaction, or even can be by unsuitable advertisement putting to user, this is for advertisement providing and website user
All it is unacceptable.
The content of the invention
Therefore, the present invention needs to collect customer information in advertisement putting system according to client for system in the prior art
The retrieval of complexity is carried out in system, it is impossible to rapid reaction, or even can by unsuitable advertisement putting to user the problem of, there is provided it is a kind of
Advertisement placement method, it the described method comprises the following steps：
Step 1：Advertisement document is handled, each advertisement document is handled according to one group of predetermined dispensing strategy, by advertisement document
Labeled as the various forms launched strategy and combined with the dispensing strategy analog value and preservation；
Step 2：Positive row's mapping table is established, the advertisement text gear that will be launched in following certain time period is selected, by selection
Each advertisement text gear, with advertisement text gear name combination, forms positive row's mapping table in the form of step 1 is marked；
Step 3：Establish heat-extraction system, the form marked by step 1 retrieve in all step 2 it is following sometime
The advertisement text gear that will be launched in section, will launch strategy according to certain priority ranking, and each advertisement text gear is converted into
The character string forms that dispensing strategy according to certain priority ranking is combined with the dispensing strategy analog value, each content are different
Character string be single one tree, each tree forms forest according to the priority orders for launching strategy, and the forest is to build
Vertical heat-extraction system；
Step 4：Advertisement delivery system is established, every established to positive row's mapping table of step 2 foundation according to step 3
The character string of tree is retrieved, and is found out and the dispensing strategy of the character string of each tree and the dispensing strategy analog value content identical
These advertisement documents are simultaneously placed under this tree by all advertisements text gear, and all trees form advertisement delivery system after search complete；
Step 5：Realize advertisement putting, the advertisement delivery system that step 4 is established is according to the solicited message character of client
String finds tree corresponding with solicited message string content, and the advertisement document under corresponding tree is supplied into client.
Dispensing strategy described in step 1 can include visual classification, region, release platform, patch location, keyword, use
Family, partner, video definition, whether pay, TVB, crowd orientation.
Following certain time period described in step 2 can be following one hour.
The beneficial effects of the present invention are：Using the advertisement placement method of the present invention, the principle of inverted index, thing make use of
The advertisement document that will first launch is handled according to one group of dispensing strategy, formation advertisement delivery system, each advertisement in system
Document links all correspond to fixed dispensing strategy combination mode, as long as client is got and some or some dispensing strategy combinations
Qualified advertisement document accurately will be supplied to client by mode identical character string, advertisement delivery system rapidly,
And because advertisement delivery system is to be arranged according to the priority orders for launching strategy by many shapes for setting the forest formed
Formula, each tree are all that the advertisement document launched as needed is established, and realize occupying system resources at least and manage and use
It is convenient.
Brief description of the drawings
Fig. 1 is a kind of step schematic diagram of advertisement placement method of the present invention；
Fig. 2 is the algorithm structure schematic diagram of advertisement delivery system in the specific embodiment of the invention；
Fig. 3 is the structural representation of the one tree of advertisement delivery system in the specific embodiment of the invention.
Embodiment
The embodiment of the present invention is illustrated below in conjunction with the accompanying drawings：
Inverted index comes to be needed to search record according to the value of attribute in practical application.Each single item in this concordance list
All include the address of a property value and each record with the property value.Due to not being to determine property value by recording, but
The position of record, thus referred to as inverted index are determined by property value.
The present invention provides a kind of advertisement placement method according to the principle of inverted index, as shown in figure 1, methods described include with
Lower step：
Step 1：Advertisement document is handled, each advertisement document is handled according to one group of predetermined dispensing strategy, by advertisement document
Labeled as the various forms launched strategy and combined with the dispensing strategy analog value and preservation；
Step 2：Positive row's mapping table is established, the advertisement text gear that will be launched in following certain time period is selected, by selection
Each advertisement text gear, with advertisement text gear name combination, forms positive row's mapping table in the form of step 1 is marked；
Step 3：Establish heat-extraction system, the form marked by step 1 retrieve in all step 2 it is following sometime
The advertisement text gear that will be launched in section, will launch strategy according to certain priority ranking, and each advertisement text gear is converted into
The character string forms that dispensing strategy according to certain priority ranking is combined with the dispensing strategy analog value, each content are different
Character string be single one tree, each tree forms forest according to the priority orders for launching strategy, and the forest is to build
Vertical heat-extraction system, forest structure is, due to tactful according to certain priority ranking to these dispensings, according to the elder generation of priority
The different levels of forest are formed afterwards, there are multiple nodes under each level, again according to different dispensing strategy combinations under each node
And have different trees, how many kind strategy combination, with regard to how many tree.；
Step 4：Advertisement delivery system is established, every established to positive row's mapping table of step 2 foundation according to step 3
The character string of tree is retrieved, and is found out and the dispensing strategy of the character string of each tree and the dispensing strategy analog value content identical
These advertisement documents are simultaneously placed under this tree by all advertisements text gear, and all trees form advertisement delivery system after search complete；
Step 5：Realize advertisement putting, the advertisement delivery system that step 4 is established is according to the solicited message character of client
String finds tree corresponding with solicited message string content, and the advertisement document under corresponding tree is supplied into client.
As preferable mode, the dispensing strategy described in step 1 can include visual classification, region, release platform, patch
Piece position, keyword, user, partner, video definition, whether pay, TVB, crowd orientation, we give these launch strategy
Corresponding numerical value is assigned, user's request can accurately be judged by launching tactful and its corresponding dispensing strategy value by these.
As preferable mode, the following certain time period described in step 2 can be following one hour, can so make wide
Accuse jettison system and have more real-time.
Fig. 2 is the algorithm structure schematic diagram of advertisement delivery system of the present invention, wherein, it is positive to arrange mapping table Map<Integer,
Map<String, Set<String>>>, Integer is to launch Id, Map<String, Set<String>>In String,
It is policing type title, in Set is the various values for launching strategy.
Fig. 3 is the structural representation of the one tree of advertisement delivery system of the present invention, and multiple such trees constitute whole wide
Accuse jettison system.
Described above is the preferred embodiment of the present invention, it is noted that for those skilled in the art
For, on the premise of principle of the present invention is not departed from, some improvements and modifications can also be made, these improvements and modifications
It should be regarded as protection scope of the present invention.
Claims (3)
1. a kind of advertisement placement method, it is characterised in that the described method comprises the following steps：
Step 1：Advertisement document is handled, each advertisement document is handled according to one group of predetermined dispensing strategy, advertisement document is marked
For the various forms launched strategy and combined with the dispensing strategy analog value and preservation；
Step 2：Positive row's mapping table is established, the advertisement text gear that will be launched in following certain time period is selected, by each of selection
Advertisement text gear, with advertisement text gear name combination, forms positive row's mapping table in the form of step 1 is marked；
Step 3：Establish heat-extraction system, the form marked by step 1 is retrieved in all step 2 in following certain time period
The advertisement text gear that will be launched, will launch strategy according to priority ranking, and each advertisement text gear is converted into according to priority
The character string forms that the dispensing strategy of sequence is combined with the dispensing strategy analog value, the different character string of each content is single
One tree, each tree form forest according to the priority orders for launching strategy, and the forest is the heat-extraction system that falls to be established；
Step 4：Advertisement delivery system is established, each tree that the positive row's mapping table established to step 2 is established according to step 3
Character string is retrieved, and finds out and owns with the dispensing strategy of the character string of each tree and the dispensing strategy analog value content identical
These advertisement documents are simultaneously placed under this tree by advertisement text gear, and all trees form advertisement delivery system after search complete；
Step 5：Advertisement putting is realized, the advertisement delivery system that step 4 is established is looked for according to the solicited message character string of client
To tree corresponding with solicited message string content, the advertisement document under corresponding tree is supplied to client.
2. advertisement placement method as claimed in claim 1, it is characterised in that the dispensing strategy described in step 1 includes video point
Class, region, release platform, patch location, keyword, user, partner, video definition, whether pay, TVB, Ren Qunding
To.
3. advertisement placement method as claimed in claim 1, it is characterised in that the following certain time period described in step 2 is not
Come one hour.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201510099448.8A CN104750783B (en) | 2015-03-06 | 2015-03-06 | A kind of advertisement placement method |
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| CN201510099448.8A CN104750783B (en) | 2015-03-06 | 2015-03-06 | A kind of advertisement placement method |
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| CN104750783A CN104750783A (en) | 2015-07-01 |
| CN104750783B true CN104750783B (en) | 2018-03-09 |
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Families Citing this family (7)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105069662B (en) * | 2015-08-27 | 2018-07-06 | 浙江工业大学 | A kind of accurate put-on method of web advertisement based on keyword |
| CN105472401B (en) * | 2015-11-13 | 2019-03-12 | 优酷网络技术（北京）有限公司 | The method and system of advertisement are played during network direct broadcasting |
| CN106779834A (en) * | 2016-12-12 | 2017-05-31 | 合肥华耀广告传媒有限公司 | It is a kind of to orient the advertisement delivery system and its method for chasing after throwing |
| CN107027057B (en) * | 2017-03-31 | 2019-09-17 | 北京奇艺世纪科技有限公司 | A kind of advertisement serving policy selection method and device |
| CN107705158A (en) * | 2017-10-20 | 2018-02-16 | 厦门笨鸟电子商务有限公司 | A kind of method that efficiency is launched based on orthogonal optimization lifting Internet advertising |
| CN110324676B (en) * | 2018-03-28 | 2021-11-19 | 腾讯科技（深圳）有限公司 | Data processing method, media content delivery method, device and storage medium |
| CN108665309B (en) * | 2018-05-08 | 2021-11-19 | 多盟睿达科技（中国）有限公司 | Advertisement matrix crowd positioning method and system based on big data |
Citations (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102708496A (en) * | 2012-01-09 | 2012-10-03 | 合一网络技术(北京)有限公司 | Adaptive video advertisement release method and device |
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Patent Citations (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102708496A (en) * | 2012-01-09 | 2012-10-03 | 合一网络技术(北京)有限公司 | Adaptive video advertisement release method and device |
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Address after: 100080, No. 8 Haidian street, Beijing, Haidian District Steel International Plaza, 6 floor Patentee after: YOUKU INFORMATION TECHNOLOGY (BEIJING) Co.,Ltd. Address before: 100080, No. 8 Haidian street, Beijing, Haidian District Steel International Plaza, 6 floor Patentee before: HEYI INFORMATION TECHNOLOGY (BEIJING) Co.,Ltd. |
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Effective date of registration: 20200423 Address after: 310052 room 508, floor 5, building 4, No. 699, Wangshang Road, Changhe street, Binjiang District, Hangzhou City, Zhejiang Province Patentee after: Alibaba (China) Co.,Ltd. Address before: 100080, No. 8 Haidian street, Beijing, Haidian District Steel International Plaza, 6 floor Patentee before: YOUKU INFORMATION TECHNOLOGY (BEIJING) Co.,Ltd. |
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