CN108256886A - Advertisement placement method and device - Google Patents
Advertisement placement method and device Download PDFInfo
- Publication number
- CN108256886A CN108256886A CN201611244801.8A CN201611244801A CN108256886A CN 108256886 A CN108256886 A CN 108256886A CN 201611244801 A CN201611244801 A CN 201611244801A CN 108256886 A CN108256886 A CN 108256886A
- Authority
- CN
- China
- Prior art keywords
- advertising
- advertisement
- splicing
- mobile terminal
- pictures
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0276—Advertisement creation
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0257—User requested
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
Landscapes
- Business, Economics & Management (AREA)
- Strategic Management (AREA)
- Engineering & Computer Science (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Finance (AREA)
- Economics (AREA)
- Game Theory and Decision Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Information Transfer Between Computers (AREA)
Abstract
The invention discloses a kind of advertisement placement method and devices, are related to e-advertising technical field, and main purpose is to realize the dispensing of personalized advertisement.Main technical schemes are：The type label of network access user and the dimension information of network access mobile terminal APP advertisement positions used by a user are obtained, the type label is obtained according to the Access Interest of network access user；Corresponding advertising creative is obtained according to the type label；It obtains the corresponding raw data of the advertising creative and personalized labels and the raw data, personalized labels is carried out with the splicing rule of advertising pictures splicing；According to splicing rule and the dimension information of mobile terminal APP advertisement positions, the corresponding raw data of the advertising creative and personalized labels are subjected to splicing, generation meets the advertising pictures of mobile terminal APP advertisement positions；The advertising pictures are launched in the advertisement position of mobile terminal APP.During being launched by mobile terminal advertisement.
Description
Technical field
The present invention relates to e-advertising technical field more particularly to a kind of advertisement placement methods and device.
Background technology
Advertisement is widely transmitted and is believed to the public for certain specific needs, by the media of certain forms, disclosure
The publicity measures of breath, with the development of internet and intelligent terminal, advertisement at present is substantially all using internet push mode.
When carrying out advertisement dispensing by internet, advertiser can generally formulate fixed advertising creative, based on fixed
The advertising creative carries out the dispensing of advertisement.During advertisement is launched, if advertiser has customized demand to launching intention, such as
It needs to add personalized label on the intention launched, then advertiser needs to remake advertising creative, in this way makes
It is too high to obtain the cost that advertisement is launched, it is less efficient；It is general using wheel and based on solid advertisement ingenious during dispensing
The form launched carries out, in this advertisement of form launch, if the advertising network user launched loses interest in, may result in advertisement
Clicking rate is not high.
Invention content
In view of the above problems, it is proposed that the present invention in order to provide a kind of advertisement placement method and device overcome the above problem or
What person solved the above problems at least partly.
On the one hand, the present invention provides a kind of advertisement placement method, including：
Obtain the type label of network access user and network access application program for mobile terminal used by a user
The dimension information of APP advertisement positions, the type label are obtained according to the Access Interest of network access user；
Corresponding advertising creative is obtained according to the type label；
Obtain the corresponding raw data of the advertising creative and personalized labels and to the raw data, personalized mark
Label carry out the splicing rule of advertising pictures splicing；
According to the splicing rule and the dimension information of the mobile terminal APP advertisement positions, the advertising creative is corresponded to
Raw data and personalized labels carry out splicing, generation meets the advertising pictures of the mobile terminal APP advertisement positions；
The advertising pictures are launched in the advertisement position of the mobile terminal APP.
On the other hand, the present invention provides a kind of advertisement delivery device, including：
First acquisition unit, it is used by a user for obtaining the type label of network access user and the network access
The dimension information of application program for mobile terminal APP advertisement positions, the type label are obtained according to the Access Interest of network access user
；
Second acquisition unit, for obtaining corresponding advertising creative according to the type label；
Third acquiring unit, for obtaining the corresponding raw data of the advertising creative and personalized labels and to described
Raw data, personalized labels carry out the splicing rule of advertising pictures splicing；
Advertising pictures concatenation unit, for believing according to the size of the splicing rule and the mobile terminal APP advertisement positions
The corresponding raw data of the advertising creative and personalized labels are carried out splicing by breath, and generation meets the mobile terminal
The advertising pictures of APP advertisement positions；
Unit is launched in advertisement, for launching the advertising pictures in the advertisement position of the mobile terminal APP.
By above-mentioned technical proposal, advertisement placement method and device provided by the invention, in the process for carrying out advertisement dispensing
In, can the Access Interest based on network access user, obtain the throwing that the advertising creative launched correspond to advertisement
It puts so that the dispensing of advertisement is more targeted so that the clicking rate for launching advertisement increases to a certain extent.Also,
When launching the interested advertisement of network access user, the advertising pictures of output are during advertisement is launched, based on user's
The advertising creative and beaten the advertisement of dispensing for specific user or activity based on the customized demand of advertiser that interest obtains
What upper personalized labels obtained so that the advertising pictures that final output is shown both had met the interest of network access user, also met
Advertiser carries out the requirement of advertisement customization dispensing for different audients；And the generation of entire advertising pictures, it is only necessary to obtain wide
The personalized labels that the needs of the corresponding raw data of announcement intention and advertiser are stamped in original advertisement, and the above is pressed
Spliced according to the corresponding splicing rule of advertisement position size and advertising creative of mobile terminal APP, can be obtained described in meeting
The advertising pictures of mobile terminal APP advertisement positions, advertiser are not needed to for the advertisement row making pair again for being provided with personalized labels
The intention answered so that substantially reduce the time of personalized advertisement dispensing, improve the dispensing efficiency of advertisement.
Above description is only the general introduction of technical solution of the present invention, in order to better understand the technological means of the present invention,
And it can be implemented in accordance with the contents of the specification, and in order to allow above and other objects of the present invention, feature and advantage can
It is clearer and more comprehensible, below the special specific embodiment for lifting the present invention.
Description of the drawings
By reading the detailed description of hereafter preferred embodiment, it is various other the advantages of and benefit it is common for this field
Technical staff will become clear.Attached drawing is only used for showing the purpose of preferred embodiment, and is not considered as to the present invention
Limitation.And throughout the drawings, the same reference numbers will be used to refer to the same parts.In the accompanying drawings：
Fig. 1 shows a kind of flow chart of advertisement placement method in the embodiment of the present invention；
Fig. 2 shows a kind of advertising pictures by splicing generation in the embodiment of the present invention；
Fig. 3 shows that another kind is by splicing the advertising pictures generated in the embodiment of the present invention；
Fig. 4 shows a kind of flow chart of advertisement placement method of the embodiment of the present invention；
Fig. 5 shows the composition frame chart that a kind of advertisement of the embodiment of the present invention is launched；
Fig. 6 shows the composition frame chart that the advertisement of another kind of the embodiment of the present invention is launched；
Fig. 7 shows the composition frame chart that the advertisement of another kind of the embodiment of the present invention is launched.
Specific embodiment
The exemplary embodiment of the disclosure is more fully described below with reference to accompanying drawings.Although the disclosure is shown in attached drawing
Exemplary embodiment, it being understood, however, that may be realized in various forms the disclosure without should be by embodiments set forth here
It is limited.On the contrary, these embodiments are provided to facilitate a more thoroughly understanding of the present invention, and can be by the scope of the present disclosure
Completely it is communicated to those skilled in the art.
The embodiment of the present invention provides a kind of advertisement placement method, as shown in Figure 1, this method includes：
101st, the type label of network access user and network access mobile terminal application used by a user are obtained
The dimension information of program APP advertisement positions, the type label are obtained according to the Access Interest of network access user.
Wherein, the type label can be that user interest is classified, such as to ball interested user, to outdoor sports sense
The user of interest, office secretarial user etc..
Obtaining the type label of network access user and network access mobile terminal application journey used by a user
During the dimension information of sequence APP advertisement positions, can by but be not limited to the following method and realize that this method includes：Advertisement is launched
Engine obtains the interest characteristics of network access user and network access shifting used by a user from the cookie labels of flow
The dimension information of dynamic end application APP advertisement positions.
Wherein, the interest characteristics of engine acquisition network access user are launched at advertising service end from the advertisement, and emerging according to this
Interesting feature determines the type label of network access user.It, can be to network access user's when implementing the embodiment of the present invention
Interest characteristics carry out determining user type of classifying, and interest characteristics can also be trained, and determine to divide user type
The rule of class, the specific embodiment of the present invention is to this without limiting.
In addition, a mobile terminal APP advertisement position is fixed, dimension information be also it is fixed, engine is launched in advertisement
The dimension information of mobile terminal APP advertisement positions can be obtained from the cookie labels of flow.
102nd, corresponding advertising creative is obtained according to the type label.
When obtaining corresponding advertising creative according to the type label, can be obtained according to scheduled algorithm corresponding wide
Intention is accused, when obtaining the corresponding advertising creative, is more to be matched with user interest profile, is then delivered to network access user's
Advertisement, the network user just may more click and check, therefore can be obtained according to user interest profile algorithm and most match intention, specifically
It is not limited by the embodiments of the present invention.
103rd, the corresponding raw data of the advertising creative and personalized labels are obtained and to the raw data, individual character
Change the splicing rule that label carries out advertising pictures splicing.
In the embodiment of the present invention, each advertising creative has certain identification information, this is in customization advertisement in advertiser
When assigned, therefore about the information of advertiser, the advertising creative and the intention corresponding raw data of advertiser's customization,
And the personalized labels of advertiser's customization, there is specific record, and in the form of mapping table at advertising service end,
It is stored in advertising service end.When needing to obtain, inquiring the mapping table can obtain.
In addition, the splicing rule that the raw data, personalized labels are carried out with advertising pictures splicing is by ad material
Splicing is carried out, generates the processing rule of advertising pictures content, it in the specific implementation, can be according to the different demand of advertiser
Different splicing rules is set.Different splicing rules can also be set according to different intention, it can also be according to different necks
The different splicing rule of configuration of territory, specifically, it is not limited by the embodiments of the present invention.
When setting different splicing rules according to the different demand of advertiser, advertiser can be according to the need of oneself product
The advertising pictures that different layouts are set is asked to splice rule, for example, household appliances, as shown in Fig. 2, advertiser can be configured comprising production
Product appearance picture, product brand, the advertising pictures splicing rule of product price, the splicing rule include：From left to right it is followed successively by
Product brand, product appearance picture, product price, product price are located at position on the lower side, and product brand is located at position on the upper side.Example again
Such as, as shown in figure 3, advertiser can also be set comprising product appearance picture, product brand, product price and personalized mark
Label, which can be set according to different demands, for example, the promotion of product carry out activity 1, personalization mark
Label could be provided as " movable a hot product ", during product carry out activity 2, the personalized labels could be provided as " certified products crudely-made articles,
The whole network lowest price " etc..No matter what the activity is, as long as the splicing rule includes the setting of personalized labels, the personalization
The content of label can arbitrarily change replacement.The splicing rule includes：It is followed successively by product brand, product appearance figure from top to bottom
Piece, product price, personalized labels, product price.
When according to the different splicing rule of different domain arrangements, for example, News Field, generally comprising top configuration one
Big caption, lower section configured letters news and picture, the specific embodiment of the present invention just no longer repeat one by one herein.
104th, according to the splicing rule and the dimension information of the mobile terminal APP advertisement positions, by the advertising creative
Corresponding raw data and personalized labels carry out splicing, and generation meets the advertisement figure of the mobile terminal APP advertisement positions
Piece.
105th, the advertising pictures are launched in the advertisement position of the mobile terminal APP.
In the embodiment of the present invention, during advertisement dispensing is carried out, can the Access Interest based on network access user,
Obtain the dispensing that the advertising creative launched carries out corresponding advertisement so that the dispensing of advertisement is more targeted so that throws
The clicking rate for putting advertisement increases to a certain extent.Also, in the interested advertisement of dispensing network access user, output
Advertising pictures be advertising creative that interest based on user obtains and based on advertiser's during advertisement is launched
The advertisement of dispensing is stamped personalized labels acquisition by customized demand for specific user or activity so that final output is shown
Advertising pictures both met the interest of network access user, also meet advertiser and carry out advertisement customization dispensing for different audients
It is required that；And the generation of entire advertising pictures, it is only necessary to which the needs for obtaining the corresponding raw data of advertising creative and advertiser exist
The personalized labels stamped in original advertisement, and the above is created according to the advertisement position size of mobile terminal APP and advertisement
Corresponding splicing rule of anticipating is spliced, and can obtain the advertising pictures for meeting the mobile terminal APP advertisement positions, advertiser is not
It needs to go again for the advertisement for being provided with personalized labels to make corresponding intention so that substantially reduce personalized advertisement dispensing
Time, improve the dispensing efficiency of advertisement.
The embodiment of the present invention also provides a kind of advertisement placement method, as shown in figure 4, this method includes：
201st, the type label of network access user and network access mobile terminal application used by a user are obtained
The dimension information of program APP advertisement positions, the type label are obtained according to the Access Interest of network access user.
About the type label of network access user and network access shifting used by a user in the embodiment of the present invention
The associated description of the dimension information of dynamic end application APP advertisement positions, can be with the description of 1 corresponding embodiment of reference chart, herein
It will not be described in great detail.
202nd, it is obtained and the corresponding advertising creative of type label acquisition, the advertising creative according to characteristic similarity algorithm
For the highest advertising creative of Access Interest matching degree with the network access user.
As described above, advertising service end can be stored with the advertising creative that many advertisers formulate, according to network access
When the type label of user obtains corresponding advertising creative, Access Interest matching degree algorithm may be used and calculated, obtain with
The highest advertising creative of Access Interest matching degree of the network access user.
203rd, the acquisition advertising creative is corresponding carries out advertising pictures splicing to the raw data, personalized labels
Splicing rule.
Wherein, centainly there are advertising pictures in the raw data of advertisement, it is described when the raw data is advertising pictures
Obtaining the corresponding raw data of the advertising creative may be employed without limitation of the following method to show, this method includes：It is logical
Cross curl increase income file transfer conveyance crawl url in picture corresponding with the advertising creative.
In addition, obtaining, the advertising creative is corresponding to carry out advertising pictures splicing to the raw data, personalized labels
Splicing rule when may be employed without limitation of the following method meeting, this method includes：
Preset advertising creative and the regular mapping table of splicing are inquired according to the advertising creative, obtained and the advertisement
The corresponding splicing rule of intention.It should be noted that the splicing rule is suitable in order to which the raw data of advertiser is spliced into
The advertising pictures of mobile terminal APP advertisement positions, the requirement of different field or different intention to the layout of advertising pictures
It is different, therefore when the splicing rule is configured, the correspondence between advertising creative and splicing rule is established, so as to follow-up right
The corresponding raw data of advertising creative is spliced according to corresponding splicing rule, can be with about the associated description of splicing rule
With reference to the associated description of 1 corresponding embodiment of figure, the embodiment of the present invention will not be described in great detail herein.
204th, include in advertising pictures according to the dimension information of the mobile terminal APP advertisement positions and the splicing rule
The dimension information of each information is handled the corresponding raw data of the advertising creative so that the raw data meets institute
State the requirement of the dimension information of mobile terminal APP advertisement positions.
It should be noted that in the embodiment of the present invention according to the mobile terminal APP advertisement positions dimension information and
It is described splicing rule include advertising pictures in each information dimension information to the corresponding raw data of the advertising creative at
Reason, the specific processing for including picture size, the combing of word size, processing of size of personalization words label etc..Wherein,
It, can be according to each information in the dimension information of mobile terminal APP advertisement positions and splicing rule for the processing of picture size
Position and dimension information are cut to grabbing raw data and personalized labels so that it is wide to meet the mobile terminal APP
The requirement of position is accused, to ensure spliced advertising pictures effect.
205th, according to the arrangement information in the advertising pictures that include of splicing rule will treated raw data and
Personalized labels carry out splicing, and generation meets the advertising pictures of the mobile terminal APP advertisement positions.
206th, the advertising pictures are launched in the advertisement position of the mobile terminal APP.
207th, the advertising pictures are stored and is sent to advertisement viewer, so that the local for being stored in advertisement viewer is delayed
It deposits and is browsed for advertisement viewer.
In the embodiment of the present invention, in the prior art due in mobile App intention size it is various, the existing intention standard of advertiser
Size can not be matched directly, if directly cutting effect is bad, be handled in the embodiment of the present invention by different splicing rule dynamics
Advertising creative size so that the advertising pictures according to advertising pictures splicing rule splicing meet the size of advertisement position in mobile App,
So that the utilization rate for the raw data that advertiser provides is greatly improved.
Further, after rule splicing advertising pictures are spliced by advertising pictures, the embodiment of the present invention also spells this
The advertising pictures connect are sent in the local cache of advertisement viewer, so that advertisement viewer browses, reduce advertising service end
Utilization of resources pressure.
Based on above method embodiment, the embodiment of the present invention provides a kind of advertisement delivery device, as shown in figure 5, the device
Including：
First acquisition unit 31, for obtaining the type mark that the type label of network access user obtains network access user
The dimension information of label and network access application program for mobile terminal APP advertisement positions used by a user, the type label
It is obtained according to the Access Interest of network access user；Wherein, the type label can be that user interest is classified, such as to ball sense
The user of interest, the interested user to outdoor sports, office secretarial user etc..In the type mark for obtaining network access user
Label and network access application program for mobile terminal APP advertisement positions used by a user dimension information when, can by but
The following method realization is not limited to, this method includes：Advertisement launches engine and obtains network access from the cookie labels of flow
The dimension information of the interest characteristics of user and network access application program for mobile terminal APP advertisement positions used by a user.
Advertising service end launches engine from the advertisement and obtains the interest characteristics of network access user, and determines the net according to the interest characteristics
Network accesses the type label of user.When implementing the embodiment of the present invention, the interest characteristics of network access user can be divided
Class determines user type, and interest characteristics can also be trained, and determines the rule classified to user type, specifically
The embodiment of the present invention is to this without limiting.In addition, a mobile terminal APP advertisement position is fixed, dimension information is also
It is fixed, engine is launched in advertisement can obtain the dimension information of mobile terminal APP advertisement positions from the cookie labels of flow.
Second acquisition unit 32, for obtaining corresponding advertising creative according to the type label；Described second obtains list
Member 32 is specifically used for：It is obtained and the corresponding advertising creative of type label acquisition, the advertisement according to characteristic similarity algorithm
Intention is the highest advertising creative of Access Interest matching degree with the network access user.
Third acquiring unit 33, for obtaining the corresponding raw data of the advertising creative and personalized labels and to institute
State raw data, the splicing rule of personalized labels progress advertising pictures splicing.Wherein, centainly have in the raw data of advertisement
Advertising pictures, when the raw data is advertising pictures, third acquiring unit 33 is grabbed by curl file transfer conveyances of increasing income
Take picture corresponding with the advertising creative in url.Third acquiring unit 33, it is corresponding to institute for obtaining the advertising creative
When stating raw data, the splicing rule of personalized labels progress advertising pictures splicing, specifically include：It is looked into according to the advertising creative
Preset advertising creative and the regular mapping table of splicing are ask, obtains splicing rule corresponding with the advertising creative.
Advertising pictures concatenation unit 34, for according to the size of the splicing rule and the mobile terminal APP advertisement positions
The corresponding raw data of the advertising creative and personalized labels are carried out splicing by information, and generation meets described mobile whole
Hold the advertising pictures of APP advertisement positions.
Unit 35 is launched in advertisement, for launching the advertising pictures in the advertisement position of the mobile terminal APP.
Further, as shown in fig. 6, the advertising pictures concatenation unit packet 34 includes：
Processing module 341, for according to the dimension information of the mobile terminal APP advertisement positions and the splicing rule packet
The dimension information of each information in advertising pictures is included, the corresponding raw data of the advertising creative is handled so that the original
Beginning material meets the requirement of the dimension information of the mobile terminal APP advertisement positions；
Concatenation module 342, for it will be handled according to the arrangement information in the regular advertising pictures included of the splicing after
Raw data and personalized labels carry out splicing, generation meets the advertising pictures of the mobile terminal APP advertisement positions.
Further, in order to reduce the utilization of resources pressure at advertising service end, as shown in fig. 7, the device further includes：
Storage unit 36, for splicing rule and the mobile terminal according to described in the advertising pictures concatenation unit
The corresponding raw data of the advertising creative and personalized labels are carried out splicing, generation by the dimension information of APP advertisement positions
After the advertising pictures for meeting the mobile terminal APP advertisement positions, the advertising pictures are stored；
Transmitting element 37, for the advertising pictures to be sent to advertisement viewer, to be stored in advertisement viewer's
Local cache is browsed for advertisement viewer.
It should be noted that the associated description of each component units and module in the embodiment of the present invention, it can be with reference method
Description in embodiment will not be described in great detail at this.
In the embodiment of the present invention, during advertisement dispensing is carried out, can the Access Interest based on network access user,
Obtain the dispensing that the advertising creative launched carries out corresponding advertisement so that the dispensing of advertisement is more targeted so that throws
The clicking rate for putting advertisement increases to a certain extent.Also, in the interested advertisement of dispensing network access user, output
Advertising pictures be advertising creative that interest based on user obtains and based on advertiser's during advertisement is launched
The advertisement of dispensing is stamped personalized labels acquisition by customized demand for specific user or activity so that final output is shown
Advertising pictures both met the interest of network access user, also meet advertiser and carry out advertisement customization dispensing for different audients
It is required that；And the generation of entire advertising pictures, it is only necessary to which the needs for obtaining the corresponding raw data of advertising creative and advertiser exist
The personalized labels stamped in original advertisement, and the above is created according to the advertisement position size of mobile terminal APP and advertisement
Corresponding splicing rule of anticipating is spliced, and can obtain the advertising pictures for meeting the mobile terminal APP advertisement positions, advertiser is not
It needs to go again for the advertisement for being provided with personalized labels to make corresponding intention so that substantially reduce personalized advertisement dispensing
Time, improve the dispensing efficiency of advertisement.
Also, due to moving, intention size is various in App in the prior art, and the existing intention standard size of advertiser can not be straight
Matching is connect, if directly cutting effect is bad, passes through different splicing rule dynamic processing advertising creative rulers in the embodiment of the present invention
It is very little so that the advertising pictures according to advertising pictures splicing rule splicing meet the size of advertisement position in mobile App so that advertiser
The utilization rate of the raw data of offer is greatly improved.
Further, after rule splicing advertising pictures are spliced by advertising pictures, the embodiment of the present invention also spells this
The advertising pictures connect are sent in the local cache of advertisement viewer, so that advertisement viewer browses, reduce advertising service end
Utilization of resources pressure.
A1, a kind of advertisement placement method, including：
Obtain the type label of network access user and network access application program for mobile terminal used by a user
The dimension information of APP advertisement positions, the type label are obtained according to the Access Interest of network access user；
Corresponding advertising creative is obtained according to the type label；
Obtain the corresponding raw data of the advertising creative and personalized labels and to the raw data, personalized mark
Label carry out the splicing rule of advertising pictures splicing；
According to the splicing rule and the dimension information of the mobile terminal APP advertisement positions, the advertising creative is corresponded to
Raw data and personalized labels carry out splicing, generation meets the advertising pictures of the mobile terminal APP advertisement positions；
The advertising pictures are launched in the advertisement position of the mobile terminal APP.
A2, the method as described in A1, it is described to be included according to the corresponding advertising creative of type label acquisition：
It is obtained according to characteristic similarity algorithm and is with the corresponding advertising creative of type label acquisition, the advertising creative
With the highest advertising creative of Access Interest matching degree of the network access user.
It is corresponding to the raw data, personalized labels progress to obtain the advertising creative for A3, the method as described in A2
The splicing rule of advertising pictures splicing includes：
Preset advertising creative and the regular mapping table of splicing are inquired according to the advertising creative, obtained and the advertisement
The corresponding splicing rule of intention.
A4, the method as described in A1, the raw data are advertising pictures, described to obtain the corresponding original of the advertising creative
Beginning material includes：
By curl increase income file transfer conveyance capture url in picture corresponding with the advertising creative.
A5, the method as described in any one of A1-A4, it is described splicing rule include advertising pictures in each information layout with
And dimension information；It is described to splice rule and the dimension information of the mobile terminal APP advertisement positions according to described, the advertisement is created
Corresponding raw data of anticipating and personalized labels carry out splicing, and generation meets the advertisement of the mobile terminal APP advertisement positions
Picture includes：
Include respectively believing in advertising pictures according to the dimension information and the splicing rule of the mobile terminal APP advertisement positions
The dimension information of breath is handled the corresponding raw data of the advertising creative so that the raw data meets the shifting
The requirement of the dimension information of dynamic terminal APP advertisement positions；
It will treated raw data and individual character according to the arrangement information in the advertising pictures that include of splicing rule
Change label and carry out splicing, generation meets the advertising pictures of the mobile terminal APP advertisement positions.
A6, the method as described in A5 are believed in the size according to the splicing rule and the mobile terminal APP advertisement positions
The corresponding raw data of the advertising creative and personalized labels are carried out splicing by breath, and generation meets the mobile terminal
After the advertising pictures of APP advertisement positions, this method further includes：
The advertising pictures are stored and are sent to advertisement viewer, are supplied to be stored in the local cache of advertisement viewer
Advertisement viewer is browsed.
B1, a kind of advertisement delivery device, including：
First acquisition unit, it is used by a user for obtaining the type label of network access user and the network access
The dimension information of application program for mobile terminal APP advertisement positions, the type label are obtained according to the Access Interest of network access user
；
Second acquisition unit, for obtaining corresponding advertising creative according to the type label；
Third acquiring unit, for obtaining the corresponding raw data of the advertising creative and personalized labels and to described
Raw data, personalized labels carry out the splicing rule of advertising pictures splicing；
Advertising pictures concatenation unit, for believing according to the size of the splicing rule and the mobile terminal APP advertisement positions
The corresponding raw data of the advertising creative and personalized labels are carried out splicing by breath, and generation meets the mobile terminal
The advertising pictures of APP advertisement positions；
Unit is launched in advertisement, for launching the advertising pictures in the advertisement position of the mobile terminal APP.
B2, the device as described in B1, the second acquisition unit are specifically used for：
It is obtained according to characteristic similarity algorithm and is with the corresponding advertising creative of type label acquisition, the advertising creative
With the highest advertising creative of Access Interest matching degree of the network access user.
B3, the device as described in B2, third acquiring unit are corresponding to the original element for obtaining the advertising creative
When material, personalized labels carry out the splicing rule of advertising pictures splicing, specifically include：
Preset advertising creative and the regular mapping table of splicing are inquired according to the advertising creative, obtained and the advertisement
The corresponding splicing rule of intention.
B4, the device as described in B1, the raw data are advertising pictures, and the third acquiring unit obtains the advertisement
The corresponding raw data of intention, is specifically used for：
By curl increase income file transfer conveyance capture url in picture corresponding with the advertising creative.
B5, the device as described in any one of B1-B4, the advertising pictures concatenation unit include：
Processing module, for including according to the dimension information of the mobile terminal APP advertisement positions and the splicing rule
The dimension information of each information in advertising pictures is handled the corresponding raw data of the advertising creative so that described original
Material meets the requirement of the dimension information of the mobile terminal APP advertisement positions；
Configuration module, for according to the arrangement information in the advertising pictures that include of splicing rule will that treated be former
Beginning material and personalized labels carry out splicing, and generation meets the advertising pictures of the mobile terminal APP advertisement positions.
B6, the device as described in B5, the device further include：
Storage unit, for splicing rule and the mobile terminal APP according to described in the advertising pictures concatenation unit
The corresponding raw data of the advertising creative and personalized labels are carried out splicing, generation symbol by the dimension information of advertisement position
After the advertising pictures for closing the mobile terminal APP advertisement positions, the advertising pictures are stored；
Transmitting element, for the advertising pictures to be sent to advertisement viewer, to be stored in the sheet of advertisement viewer
Ground caching is browsed for advertisement viewer.
It should be understood by those skilled in the art that, embodiments herein can be provided as method, system or computer program
Product.Therefore, the reality in terms of complete hardware embodiment, complete software embodiment or combination software and hardware can be used in the application
Apply the form of example.Moreover, the computer for wherein including computer usable program code in one or more can be used in the application
The computer program production that usable storage medium is implemented on (including but not limited to magnetic disk storage, CD-ROM, optical memory etc.)
The form of product.
The application is with reference to the flow according to the method for the embodiment of the present application, equipment (system) and computer program product
Figure and/or block diagram describe.It should be understood that it can be realized by computer program instructions every first-class in flowchart and/or the block diagram
The combination of flow and/or box in journey and/or box and flowchart and/or the block diagram.These computer programs can be provided
The processor of all-purpose computer, special purpose computer, Embedded Processor or other programmable data processing devices is instructed to produce
A raw machine so that the instruction performed by computer or the processor of other programmable data processing devices is generated for real
The device of function specified in present one flow of flow chart or one box of multiple flows and/or block diagram or multiple boxes.
These computer program instructions, which may also be stored in, can guide computer or other programmable data processing devices with spy
Determine in the computer-readable memory that mode works so that the instruction generation being stored in the computer-readable memory includes referring to
Enable the manufacture of device, the command device realize in one flow of flow chart or multiple flows and/or one box of block diagram or
The function of being specified in multiple boxes.
These computer program instructions can be also loaded into computer or other programmable data processing devices so that counted
Series of operation steps are performed on calculation machine or other programmable devices to generate computer implemented processing, so as in computer or
The instruction offer performed on other programmable devices is used to implement in one flow of flow chart or multiple flows and/or block diagram one
The step of function of being specified in a box or multiple boxes.
In a typical configuration, computing device includes one or more processors (CPU), input/output interface, net
Network interface and memory.
Memory may include computer-readable medium in volatile memory, random access memory (RAM) and/
Or the forms such as Nonvolatile memory, such as read-only memory (ROM) or flash memory (flash RAM).Memory is computer-readable Jie
The example of matter.
Computer-readable medium includes permanent and non-permanent, removable and non-removable media can be by any method
Or technology come realize information store.Information can be computer-readable instruction, data structure, the module of program or other data.
The example of the storage medium of computer includes, but are not limited to phase transition internal memory (PRAM), static RAM (SRAM), moves
State random access memory (DRAM), other kinds of random access memory (RAM), read-only memory (ROM), electric erasable
Programmable read only memory (EEPROM), fast flash memory bank or other memory techniques, CD-ROM read-only memory (CD-ROM),
Digital versatile disc (DVD) or other optical storages, magnetic tape cassette, the storage of tape magnetic rigid disk or other magnetic storage apparatus
Or any other non-transmission medium, available for storing the information that can be accessed by a computing device.It defines, calculates according to herein
Machine readable medium does not include temporary computer readable media (transitory media), such as data-signal and carrier wave of modulation.
It these are only embodiments herein, be not limited to the application.To those skilled in the art,
The application can have various modifications and variations.All any modifications made within spirit herein and principle, equivalent replacement,
Improve etc., it should be included within the scope of claims hereof.
Claims (10)
1. a kind of advertisement placement method, which is characterized in that including：
Type label and the network access application program for mobile terminal APP used by a user for obtaining network access user are wide
The dimension information of position is accused, the type label is obtained according to the Access Interest of network access user；
Corresponding advertising creative is obtained according to the type label；
Obtain the corresponding raw data of the advertising creative and personalized labels and to the raw data, personalized labels into
The splicing rule of row advertising pictures splicing；
According to the splicing rule and the dimension information of the mobile terminal APP advertisement positions, by the corresponding original of the advertising creative
Beginning material and personalized labels carry out splicing, and generation meets the advertising pictures of the mobile terminal APP advertisement positions；
The advertising pictures are launched in the advertisement position of the mobile terminal APP.
2. according to the method described in claim 1, it is characterized in that, described obtain corresponding advertisement wound according to the type label
Meaning includes：
According to characteristic similarity algorithm obtain and the corresponding advertising creative of type label acquisition, the advertising creative for institute
State the highest advertising creative of Access Interest matching degree of network access user.
3. according to the method described in claim 2, it is characterized in that, to obtain the advertising creative corresponding to the original element
The splicing rule that material, personalized labels carry out advertising pictures splicing includes：
Preset advertising creative and the regular mapping table of splicing are inquired according to the advertising creative, obtained and the advertising creative
Corresponding splicing rule.
4. method according to any one of claim 1-3, which is characterized in that the splicing rule is included in advertising pictures
The layout and dimension information of each information；The size according to the splicing rule and the mobile terminal APP advertisement positions is believed
The corresponding raw data of the advertising creative and personalized labels are carried out splicing by breath, and generation meets the mobile terminal
The advertising pictures of APP advertisement positions include：
Include each information in advertising pictures according to the dimension information and the splicing rule of the mobile terminal APP advertisement positions
Dimension information handles the corresponding raw data of the advertising creative so that the raw data meets described mobile whole
Hold the requirement of the dimension information of APP advertisement positions；
Arrangement information in the advertising pictures included according to the splicing rule by treated, with personalized mark by raw data
Label carry out splicing, and generation meets the advertising pictures of the mobile terminal APP advertisement positions.
5. according to the method described in claim 4, it is characterized in that, according to the splicing rule and the mobile terminal APP
The corresponding raw data of the advertising creative and personalized labels are carried out splicing, generation symbol by the dimension information of advertisement position
After the advertising pictures for closing the mobile terminal APP advertisement positions, this method further includes：
The advertising pictures are stored and are sent to advertisement viewer, to be stored in the local cache of advertisement viewer for advertisement
Viewer is browsed.
6. a kind of advertisement delivery device, which is characterized in that including：
First acquisition unit, for obtaining the type label of network access user and network access movement used by a user
The dimension information of end application APP advertisement positions, the type label are obtained according to the Access Interest of network access user；
Second acquisition unit, for obtaining corresponding advertising creative according to the type label；
Third acquiring unit, for obtaining the corresponding raw data of the advertising creative and personalized labels and to described original
Material, personalized labels carry out the splicing rule of advertising pictures splicing；
Advertising pictures concatenation unit, will for splicing rule and the dimension information of the mobile terminal APP advertisement positions according to described
The corresponding raw data of the advertising creative and personalized labels carry out splicing, and it is wide that generation meets the mobile terminal APP
Accuse the advertising pictures of position；
Unit is launched in advertisement, for launching the advertising pictures in the advertisement position of the mobile terminal APP.
7. device according to claim 6, which is characterized in that the second acquisition unit is specifically used for：
According to characteristic similarity algorithm obtain and the corresponding advertising creative of type label acquisition, the advertising creative for institute
State the highest advertising creative of Access Interest matching degree of network access user.
8. device according to claim 7, which is characterized in that third acquiring unit, for obtaining the advertising creative pair
Answer to the raw data, personalized labels carry out advertising pictures splicing splicing rule when, specifically include：
Preset advertising creative and the regular mapping table of splicing are inquired according to the advertising creative, obtained and the advertising creative
Corresponding splicing rule.
9. according to the device described in any one of claim 6-8, which is characterized in that the advertising pictures concatenation unit includes：
Processing module, for including advertisement according to the dimension information of the mobile terminal APP advertisement positions and the splicing rule
The dimension information of each information in picture is handled the corresponding raw data of the advertising creative so that the raw data
Meet the requirement of the dimension information of the mobile terminal APP advertisement positions；
Concatenation module, for will treated original element according to the arrangement information in the advertising pictures that include of splicing rule
Material and personalized labels carry out splicing, and generation meets the advertising pictures of the mobile terminal APP advertisement positions.
10. device according to claim 9, which is characterized in that the device further includes：
Storage unit, for splicing rule and the mobile terminal APP advertisements according to described in the advertising pictures concatenation unit
The corresponding raw data of the advertising creative and personalized labels are carried out splicing by the dimension information of position, and generation meets institute
After the advertising pictures for stating mobile terminal APP advertisement positions, the advertising pictures are stored；
Transmitting element, for the advertising pictures to be sent to advertisement viewer, so that the local for being stored in advertisement viewer is delayed
It deposits and is browsed for advertisement viewer.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201611244801.8A CN108256886A (en) | 2016-12-29 | 2016-12-29 | Advertisement placement method and device |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201611244801.8A CN108256886A (en) | 2016-12-29 | 2016-12-29 | Advertisement placement method and device |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN108256886A true CN108256886A (en) | 2018-07-06 |
Family
ID=62720721
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201611244801.8A Pending CN108256886A (en) | 2016-12-29 | 2016-12-29 | Advertisement placement method and device |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN108256886A (en) |
Cited By (15)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN109360020A (en) * | 2018-09-29 | 2019-02-19 | 北京奇虎科技有限公司 | A kind of generation method and device of advertisement |
| CN109377250A (en) * | 2018-08-22 | 2019-02-22 | 中国平安人寿保险股份有限公司 | Control method and device are launched in advertisement based on big data analysis |
| CN110490668A (en) * | 2019-08-27 | 2019-11-22 | 微梦创科网络科技（中国）有限公司 | A kind of advertisement dynamic rendering method and device |
| CN111210258A (en) * | 2019-12-23 | 2020-05-29 | 北京三快在线科技有限公司 | Advertisement putting method and device, electronic equipment and readable storage medium |
| CN111242684A (en) * | 2020-01-12 | 2020-06-05 | 浙江执御信息技术有限公司 | Advertisement putting method |
| CN111340705A (en) * | 2020-02-25 | 2020-06-26 | 京东方科技集团股份有限公司 | Application method, device and system of jigsaw software |
| CN111553738A (en) * | 2020-04-30 | 2020-08-18 | 北京深演智能科技股份有限公司 | Multi-level flow distribution method and device, electronic equipment and computer storage medium |
| CN111724179A (en) * | 2019-03-19 | 2020-09-29 | 北京奇虎科技有限公司 | Method and device for processing advertisement putting request |
| CN111724180A (en) * | 2019-03-19 | 2020-09-29 | 北京奇虎科技有限公司 | Advertisement putting method and system |
| CN112016962A (en) * | 2020-08-26 | 2020-12-01 | 北京字节跳动网络技术有限公司 | Pushing method and device, electronic equipment and computer readable storage medium |
| CN112215648A (en) * | 2020-10-12 | 2021-01-12 | 上海酷量信息技术有限公司 | Picture processing system and method suitable for multiple advertisement platforms |
| CN112446729A (en) * | 2019-09-04 | 2021-03-05 | 广州淘通科技股份有限公司 | Automatic generation method and system of online advertisement |
| CN112465556A (en) * | 2020-12-07 | 2021-03-09 | 深圳市易售科技有限公司 | Advertisement display method, device, system and storage medium |
| CN112766997A (en) * | 2019-11-01 | 2021-05-07 | 百度在线网络技术（北京）有限公司 | Picture delivery method, device, equipment and storage medium |
| CN115471265A (en) * | 2022-09-16 | 2022-12-13 | 花瓣云科技有限公司 | Advertisement putting method and device, cloud server and readable storage medium |
Citations (11)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101847237A (en) * | 2009-03-27 | 2010-09-29 | 中兴通讯股份有限公司 | System and implementation method for dynamically combining mobile advertisement contents |
| US20110146123A1 (en) * | 2009-12-21 | 2011-06-23 | Avery Dennison Corporation | Advertising System and Method and Display Tag Arrangement for Use Therewith |
| CN103971272A (en) * | 2014-05-15 | 2014-08-06 | 北京视达科科技有限公司 | Intelligent advertising system and method thereof |
| CN104809632A (en) * | 2015-05-07 | 2015-07-29 | 北京字节跳动科技有限公司 | Template-based dynamic advertisement generation method and template-based dynamic advertisement generation device |
| CN105447731A (en) * | 2016-01-07 | 2016-03-30 | 上海携程商务有限公司 | Off-station user in-station dynamic advertisement generating method and system |
| CN105654348A (en) * | 2015-12-31 | 2016-06-08 | 腾讯科技（深圳）有限公司 | Advertisement processing method and advertising end |
| CN105825402A (en) * | 2016-03-17 | 2016-08-03 | 广州筷子信息科技有限公司 | Method and device for orientating ad creative element |
| CN105869008A (en) * | 2015-12-07 | 2016-08-17 | 乐视云计算有限公司 | Targeted delivery method and device of advertisement |
| CN105956888A (en) * | 2016-05-31 | 2016-09-21 | 北京创意魔方广告有限公司 | Advertisement personalized display method |
| CN106169140A (en) * | 2016-02-02 | 2016-11-30 | 华扬联众数字技术股份有限公司 | Advertisement placement method and system |
| CN106204123A (en) * | 2016-07-01 | 2016-12-07 | 深圳中兴网信科技有限公司 | The method for pushing of advertising message and device |
-
2016
- 2016-12-29 CN CN201611244801.8A patent/CN108256886A/en active Pending
Patent Citations (11)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101847237A (en) * | 2009-03-27 | 2010-09-29 | 中兴通讯股份有限公司 | System and implementation method for dynamically combining mobile advertisement contents |
| US20110146123A1 (en) * | 2009-12-21 | 2011-06-23 | Avery Dennison Corporation | Advertising System and Method and Display Tag Arrangement for Use Therewith |
| CN103971272A (en) * | 2014-05-15 | 2014-08-06 | 北京视达科科技有限公司 | Intelligent advertising system and method thereof |
| CN104809632A (en) * | 2015-05-07 | 2015-07-29 | 北京字节跳动科技有限公司 | Template-based dynamic advertisement generation method and template-based dynamic advertisement generation device |
| CN105869008A (en) * | 2015-12-07 | 2016-08-17 | 乐视云计算有限公司 | Targeted delivery method and device of advertisement |
| CN105654348A (en) * | 2015-12-31 | 2016-06-08 | 腾讯科技（深圳）有限公司 | Advertisement processing method and advertising end |
| CN105447731A (en) * | 2016-01-07 | 2016-03-30 | 上海携程商务有限公司 | Off-station user in-station dynamic advertisement generating method and system |
| CN106169140A (en) * | 2016-02-02 | 2016-11-30 | 华扬联众数字技术股份有限公司 | Advertisement placement method and system |
| CN105825402A (en) * | 2016-03-17 | 2016-08-03 | 广州筷子信息科技有限公司 | Method and device for orientating ad creative element |
| CN105956888A (en) * | 2016-05-31 | 2016-09-21 | 北京创意魔方广告有限公司 | Advertisement personalized display method |
| CN106204123A (en) * | 2016-07-01 | 2016-12-07 | 深圳中兴网信科技有限公司 | The method for pushing of advertising message and device |
Cited By (19)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN109377250A (en) * | 2018-08-22 | 2019-02-22 | 中国平安人寿保险股份有限公司 | Control method and device are launched in advertisement based on big data analysis |
| CN109377250B (en) * | 2018-08-22 | 2023-07-25 | 中国平安人寿保险股份有限公司 | Advertisement putting control method and device based on big data analysis |
| CN109360020A (en) * | 2018-09-29 | 2019-02-19 | 北京奇虎科技有限公司 | A kind of generation method and device of advertisement |
| CN109360020B (en) * | 2018-09-29 | 2023-12-15 | 三六零科技集团有限公司 | Advertisement generation method and device |
| CN111724179A (en) * | 2019-03-19 | 2020-09-29 | 北京奇虎科技有限公司 | Method and device for processing advertisement putting request |
| CN111724180A (en) * | 2019-03-19 | 2020-09-29 | 北京奇虎科技有限公司 | Advertisement putting method and system |
| CN110490668A (en) * | 2019-08-27 | 2019-11-22 | 微梦创科网络科技（中国）有限公司 | A kind of advertisement dynamic rendering method and device |
| CN112446729A (en) * | 2019-09-04 | 2021-03-05 | 广州淘通科技股份有限公司 | Automatic generation method and system of online advertisement |
| CN112766997A (en) * | 2019-11-01 | 2021-05-07 | 百度在线网络技术（北京）有限公司 | Picture delivery method, device, equipment and storage medium |
| CN111210258A (en) * | 2019-12-23 | 2020-05-29 | 北京三快在线科技有限公司 | Advertisement putting method and device, electronic equipment and readable storage medium |
| CN111242684A (en) * | 2020-01-12 | 2020-06-05 | 浙江执御信息技术有限公司 | Advertisement putting method |
| CN111340705A (en) * | 2020-02-25 | 2020-06-26 | 京东方科技集团股份有限公司 | Application method, device and system of jigsaw software |
| CN111553738A (en) * | 2020-04-30 | 2020-08-18 | 北京深演智能科技股份有限公司 | Multi-level flow distribution method and device, electronic equipment and computer storage medium |
| CN112016962A (en) * | 2020-08-26 | 2020-12-01 | 北京字节跳动网络技术有限公司 | Pushing method and device, electronic equipment and computer readable storage medium |
| CN112215648A (en) * | 2020-10-12 | 2021-01-12 | 上海酷量信息技术有限公司 | Picture processing system and method suitable for multiple advertisement platforms |
| CN112465556A (en) * | 2020-12-07 | 2021-03-09 | 深圳市易售科技有限公司 | Advertisement display method, device, system and storage medium |
| CN115471265A (en) * | 2022-09-16 | 2022-12-13 | 花瓣云科技有限公司 | Advertisement putting method and device, cloud server and readable storage medium |
| CN115471265B (en) * | 2022-09-16 | 2023-12-12 | 花瓣云科技有限公司 | Advertisement putting method and device, cloud server and readable storage medium |
| WO2024055960A1 (en) * | 2022-09-16 | 2024-03-21 | 花瓣云科技有限公司 | Advertisement placement method and apparatus, cloud server, and readable storage medium |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN108256886A (en) | Advertisement placement method and device | |
| US11417085B2 (en) | Systems and methods for automating benchmark generation using neural networks for image or video selection | |
| US10380650B2 (en) | Systems and methods for automating content design transformations based on user preference and activity data | |
| Madni | Consumer’s behavior and effectiveness of social media | |
| Fulgoni et al. | The power of political advertising: Lessons for practitioners: How data analytics, social media, and creative strategies shape US presidential election campaigns | |
| Blazheska et al. | The impact of digital trends on marketing | |
| US11915469B2 (en) | Systems and methods for managing computer memory for scoring images or videos using selective web crawling | |
| US11694018B2 (en) | Machine-learning based generation of text style variations for digital content items | |
| Sinha | A comparative analysis of traditional marketing vs digital marketing | |
| Costello et al. | “Hope this is not sponsored”–Is an influencer’s credibility impacted when using sponsored versus non-sponsored content? | |
| Fathinasari et al. | Analysis of the Study of Digital Marketing Potential on Product Purchase Decisions in Generation Z | |
| Asensio | World wide data: the future of digital marketing, e-commerce, and big data | |
| Selvanayagam et al. | Materialism, television and social media–analysis of the transformation of post-colonial Indian market | |
| Sahu | An analysis on relevance of internet as a marketing tool for the promotion of goods and services in India | |
| US11962817B2 (en) | Machine learning techniques for advanced frequency management | |
| CN110069695A (en) | Label processing method and device | |
| Pratama et al. | The Effect of Personal Selling and Advertising on Purchasing Decisions with Brand Awareness as an Intervening Variable | |
| Watfa et al. | Targeted online marketing using social networking | |
| Obukoadata | The Challenges and Prospects of the Internet and Interactive Media in Nigeria Advertising Scene | |
| Bahl et al. | Impact of Social Media on Consumer Online Shopping | |
| US12020470B1 (en) | Systems and methods for using image scoring an improved search engine | |
| Imanova | Difference Between Digital Marketing and Traditional Marketing Models | |
| KR102309126B1 (en) | Server providing advertisement project information and creator information and method for providing advertisement project information and creator information | |
| Chaney | Social media for small business | |
| CN114630194B (en) | Bullet screen jump linking method, system, equipment and computer readable storage medium |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| RJ01 | Rejection of invention patent application after publication | ||
| RJ01 | Rejection of invention patent application after publication |
Application publication date: 20180706 |