CN105825402A - Method and device for orientating ad creative element - Google Patents
Method and device for orientating ad creative element Download PDFInfo
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- CN105825402A CN105825402A CN201610158549.2A CN201610158549A CN105825402A CN 105825402 A CN105825402 A CN 105825402A CN 201610158549 A CN201610158549 A CN 201610158549A CN 105825402 A CN105825402 A CN 105825402A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0276—Advertisement creation
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
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Abstract
The invention discloses a method and a device for orientating an ad creative element. The method comprises the following steps: S1, an ad creative structure is acquired, and the ad creative structure is split into multiple elements; S2, the split multiple elements are respectively converted into elements in an HTML5 format; S3, a corresponding tag is defined for each element in the HTML5 format, and multiple picture elements are set for each element in the HTML5 format; S4, a corresponding orientating condition is set for each picture element respectively; and S5, when the specified HTML5 page is visited and the corresponding orientating condition is triggered, the picture element corresponding to the orientating condition is presented in the HTML5 page. A more detailed ad orientating technology is provided, launching of each element in the ad creativity is specified, and the defect that the ad content itself lacks flexibility in the case of launching is solved.
Description
Technical field
The present invention relates to orientation method and the device of a kind of advertising creative element.
Background technology
Having many advertising platforms to have employed advertisement orientation input technology at present, after i.e. meeting certain condition, advertisement will throw in appearance, has specific aim.But present advertisement putting is both for what whole advertisement was arranged, has lacked motility for ad content itself.
Summary of the invention
In order to overcome the deficiencies in the prior art, it is an object of the invention to provide the orientation method of a kind of advertising creative element, there is provided the advertisement directional technology more segmented, specific to the input of each element in advertising creative, the shortcoming that when solving input, ad content itself lacks motility.
For solving the problems referred to above, the technical solution adopted in the present invention is as follows:
Scheme one:
The orientation method of a kind of advertising creative element, comprises the following steps:
S1, acquisition advertising creative structure, disassemble advertising creative structure as multiple elements；
S2, it is respectively converted into HTML5 format item by disassembling the multiple elements obtained；
S3, it is respectively the label that the definition of each HTML5 format item is corresponding, and is respectively directed to each HTML5 format item multiple picture element is set；
S4, be respectively directed to each picture element arrange correspondence stereotactic conditions；
S5, when the HTML5 page specified is accessed and triggers corresponding stereotactic conditions, the picture element corresponding with this stereotactic conditions is presented in the HTML5 page.
Preferably, described advertising creative file is the advertising creative structure of PHOTOSHOP file format, and described element is figure layer element, at least includes the dimension information of this figure layer element and the positional information in advertising creative structure in figure layer element.
Preferably, in step sl, utilize the plug-in unit PSD.rb that increases income that advertising creative structure is disassembled.
Preferably, one or more during described element includes LOGO element, product element, Writing Element, background element, model's element, decorative element and button element.
Preferably, described stereotactic conditions is by specifying label, designated pictures element and trigger condition to form；When meeting the trigger condition in stereotactic conditions, this stereotactic conditions triggers.
Scheme two:
A kind of orienting device of advertising creative element, including with lower module:
Disassemble module: be used for obtaining advertising creative structure, advertising creative structure is disassembled as multiple elements；
Modular converter: for being respectively converted into HTML5 format item by disassembling the multiple elements obtained；
Label arranges module with picture element: for the label that the definition of the most each HTML5 format item is corresponding, and is respectively directed to each HTML5 format item and arranges multiple picture element；
Stereotactic conditions arranges module: arrange the stereotactic conditions of correspondence for being respectively directed to each picture element；
Present module: for when the HTML5 page specified is accessed and triggers corresponding stereotactic conditions, being presented in the HTML5 page by the picture element corresponding with this stereotactic conditions.
Preferably, described advertising creative file is the advertising creative structure of PHOTOSHOP file format, and described element is figure layer element, at least includes the dimension information of this figure layer element and the positional information in advertising creative structure in figure layer element.
Preferably, in disassembling module, utilize the plug-in unit PSD.rb that increases income that advertising creative structure is disassembled.
Preferably, one or more during described element includes LOGO element, product element, Writing Element, background element, model's element, decorative element and button element.
Preferably, described stereotactic conditions is by specifying label, designated pictures element and trigger condition to form；When meeting the trigger condition in stereotactic conditions, this stereotactic conditions triggers.
Compared to existing technology, the beneficial effects of the present invention is: obtain multiple element by advertising creative structure is disassembled, it is achieved thereby that the advertisement directional technology more segmented, specific to the input of each element in advertising creative, the problem that when solving input, ad content itself lacks motility.
Accompanying drawing explanation
Fig. 1 is the flow chart of the orientation method of the advertising creative element of the present invention.
Detailed description of the invention
Below, in conjunction with accompanying drawing and detailed description of the invention, the present invention is described further:
With reference to Fig. 1, the orientation method of a kind of advertising creative element, comprise the following steps:
S1, acquisition advertising creative structure, disassemble advertising creative structure as multiple elements；
S2, it is respectively converted into HTML5 format item by disassembling the multiple elements obtained；
S3, it is respectively the label that the definition of each HTML5 format item is corresponding, and is respectively directed to each HTML5 format item multiple picture element is set；
S4, be respectively directed to each picture element arrange correspondence stereotactic conditions；
S5, when the HTML5 page specified is accessed and triggers corresponding stereotactic conditions, the picture element corresponding with this stereotactic conditions is presented in the HTML5 page.
Wherein, described advertising creative file is the advertising creative structure of PHOTOSHOP file format, and described element is figure layer element, at least includes the dimension information of this figure layer element and the positional information in advertising creative structure in figure layer element.
In step sl, specifically utilize the plug-in unit PSD.rb that increases income that advertising creative structure is disassembled.The plug-in unit PSD.rb that increases income is a general PhotoShop document parser using Ruby to write, and this instrument processes Photoshop file in a kind of manageable tree construction mode.
Element includes one or more in LOGO element, product element, Writing Element, background element, model's element, decorative element and button element, is designed combination according to concrete advertising creative.
In step s 2, generate corresponding HTML5 format item according to information Automatic Typesetting such as the size in the element obtained, positions and preserve.Html5 is follow-on html standard agreement, and intention based on html5 can make full use of the rich and interaction effect of the new features increase creative content of html5.
In step s3, for HTML5 format item, label is set, such as representing that the HTML5 format item of product arranges Product labelling, accordingly, other HTML5 format item arranges the labels such as LOGO label, official documents and correspondence label, background label, model's label, ornamental label or button label accordingly.Then arranging multiple picture element for each HTML5 format item, such as, represent that the HTML5 format item of product is provided with product 1 picture, product 2 picture, product 3 picture and product 4 picture, different picture elements represents that different products presents.
In step s 4, then stereotactic conditions is set for each picture element.Stereotactic conditions forms by specifying label, designated pictures element and trigger condition；When meeting the trigger condition in stereotactic conditions, this stereotactic conditions triggers.Wherein, trigger condition may include that Time Triggered (in specific Time Triggered), (triggering when accessing) is triggered in area in specific geographical position, weather triggers (triggering in specific weather condition), crowd triggers (triggering when certain crowd accesses), and tag triggers (triggers with during specific label in access request).Such as, the stereotactic conditions corresponding to product 1 picture in product element can include Product labelling and product 1 picture element, and the trigger condition in this stereotactic conditions is Time Triggered, the most in step s 5, when user accesses the HTML5 page based on this advertising creative structure in the specific time, product 1 element will be presented in this advertising creative structure, accordingly, concrete picture element in the elements such as LOGO element, Writing Element present in like manner, ultimately form complete advertising creative and throw in.
The advantage of the method for the present invention is: obtain multiple element by disassembling advertising creative structure, it is achieved thereby that the advertisement directional technology more segmented, specific to the input of each element in advertising creative, the problem that when solving input, ad content itself lacks motility.
Corresponding to the orientation method of above-mentioned advertising creative element, the invention also discloses the orienting device of a kind of advertising creative element, including with lower module:
Disassemble module: be used for obtaining advertising creative structure, advertising creative structure is disassembled as multiple elements；
Modular converter: for being respectively converted into HTML5 format item by disassembling the multiple elements obtained；
Label arranges module with picture element: for the label that the definition of the most each HTML5 format item is corresponding, and is respectively directed to each HTML5 format item and arranges multiple picture element；
Stereotactic conditions arranges module: arrange the stereotactic conditions of correspondence for being respectively directed to each picture element；
Present module: for when the HTML5 page specified is accessed and triggers corresponding stereotactic conditions, being presented in the HTML5 page by the picture element corresponding with this stereotactic conditions.
Preferably, described advertising creative file is the advertising creative structure of PHOTOSHOP file format, and described element is figure layer element, at least includes the dimension information of this figure layer element and the positional information in advertising creative structure in figure layer element.
Preferably, in disassembling module, utilize the plug-in unit PSD.rb that increases income that advertising creative structure is disassembled.
Preferably, one or more during described element includes LOGO element, product element, Writing Element, background element, model's element, decorative element and button element.
Preferably, described stereotactic conditions is by specifying label, designated pictures element and trigger condition to form；When meeting the trigger condition in stereotactic conditions, this stereotactic conditions triggers.
It will be apparent to those skilled in the art that can technical scheme as described above and design, make other various corresponding changes and deformation, and within all these changes and deformation all should belong to the protection domain of the claims in the present invention.
Claims (10)
1. the orientation method of an advertising creative element, it is characterised in that comprise the following steps:
S1, acquisition advertising creative structure, disassemble advertising creative structure as multiple elements；
S2, it is respectively converted into HTML5 format item by disassembling the multiple elements obtained；
S3, it is respectively the label that the definition of each HTML5 format item is corresponding, and is respectively directed to each HTML5 format item multiple picture element is set；
S4, be respectively directed to each picture element arrange correspondence stereotactic conditions；
S5, when the HTML5 page specified is accessed and triggers corresponding stereotactic conditions, the picture element corresponding with this stereotactic conditions is presented in the HTML5 page.
The orientation method of advertising creative element the most according to claim 1, it is characterized in that, described advertising creative file is the advertising creative structure of PHOTOSHOP file format, described element is figure layer element, at least includes the dimension information of this figure layer element and the positional information in advertising creative structure in figure layer element.
The orientation method of advertising creative element the most according to claim 2, it is characterised in that in step sl, utilizes the plug-in unit PSD.rb that increases income to disassemble advertising creative structure.
The orientation method of advertising creative element the most according to claim 2, it is characterised in that described element includes one or more in LOGO element, product element, Writing Element, background element, model's element, decorative element and button element.
The orientation method of advertising creative element the most according to claim 2, it is characterised in that described stereotactic conditions forms by specifying label, designated pictures element and trigger condition；When meeting the trigger condition in stereotactic conditions, this stereotactic conditions triggers.
6. the orienting device of an advertising creative element, it is characterised in that include with lower module:
Disassemble module: be used for obtaining advertising creative structure, advertising creative structure is disassembled as multiple elements；
Modular converter: for being respectively converted into HTML5 format item by disassembling the multiple elements obtained；
Label arranges module with picture element: for the label that the definition of the most each HTML5 format item is corresponding, and is respectively directed to each HTML5 format item and arranges multiple picture element；
Stereotactic conditions arranges module: arrange the stereotactic conditions of correspondence for being respectively directed to each picture element；
Present module: for when the HTML5 page specified is accessed and triggers corresponding stereotactic conditions, being presented in the HTML5 page by the picture element corresponding with this stereotactic conditions.
The orienting device of advertising creative element the most according to claim 1, it is characterized in that, described advertising creative file is the advertising creative structure of PHOTOSHOP file format, described element is figure layer element, at least includes the dimension information of this figure layer element and the positional information in advertising creative structure in figure layer element.
The orienting device of advertising creative element the most according to claim 2, it is characterised in that in disassembling module, utilizes the plug-in unit PSD.rb that increases income to disassemble advertising creative structure.
The orienting device of advertising creative element the most according to claim 2, it is characterised in that described element includes one or more in LOGO element, product element, Writing Element, background element, model's element, decorative element and button element.
The orienting device of advertising creative element the most according to claim 2, it is characterised in that described stereotactic conditions forms by specifying label, designated pictures element and trigger condition；When meeting the trigger condition in stereotactic conditions, this stereotactic conditions triggers.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201610158549.2A CN105825402A (en) | 2016-03-17 | 2016-03-17 | Method and device for orientating ad creative element |
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| CN201610158549.2A CN105825402A (en) | 2016-03-17 | 2016-03-17 | Method and device for orientating ad creative element |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN108256886A (en) * | 2016-12-29 | 2018-07-06 | 北京奇虎科技有限公司 | Advertisement placement method and device |
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Patent Citations (6)
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| CN101847237A (en) * | 2009-03-27 | 2010-09-29 | 中兴通讯股份有限公司 | System and implementation method for dynamically combining mobile advertisement contents |
| CN103019684A (en) * | 2012-11-20 | 2013-04-03 | 北京思特奇信息技术股份有限公司 | Dynamic template-based business page configuring method |
| CN103970750A (en) * | 2013-01-25 | 2014-08-06 | 腾讯科技（深圳）有限公司 | Method and device for generating HTML (Hypertext Markup Language) web pages |
| CN104020984A (en) * | 2013-02-28 | 2014-09-03 | 阿里巴巴集团控股有限公司 | Method and device for generating static page |
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Application publication date: 20160803 |