CN106529994A - Multimedia information processing method and multimedia information processing device - Google Patents
Multimedia information processing method and multimedia information processing device Download PDFInfo
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- 238000003672 processing method Methods 0.000 title abstract 2
- 239000000463 material Substances 0.000 claims abstract description 90
- 238000000034 method Methods 0.000 claims description 60
- 230000001737 promoting effect Effects 0.000 claims description 31
- 238000009826 distribution Methods 0.000 claims description 27
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- 238000006243 chemical reaction Methods 0.000 description 6
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
Abstract
An embodiment of the invention discloses a multimedia information processing method which comprises the steps of receiving a multimedia information request from a first terminal; in response to the multimedia information request, acquiring user data of a first user of the first terminal, and acquiring location-based service (LBS) information of the first terminal, wherein the user data are used for representing social interests of the first user; according to the user information and the LBS information, acquiring multimedia materials and a target display template of a matched target popularization object; according to the target display template, generating to-be-displayed multimedia information according to the multimedia materials of the target popularization object; and transmitting the to-be-displayed multimedia information to the first terminal. The embodiment of the invention further discloses a multimedia information processing device.
Description
Technical field
The present invention relates to field of information processing, more particularly to a kind of method for processing multimedia information and device.
Background technology
The development of China Mobile Internet industry raises the development of moving advertising industry, and advertising business is considered as mutual
Most active engine in networking economy.
At present, the most frequently used product promotion logic of dynamic creative advertisement is to market again, and in other words, advertiser needs to collect
Visitor and visitor's behavioral data in website, reports advertising platform, and advertising platform passes through the dynamic creative marketed again, Xiang Zhi
Front site visitor shows the advertisement comprising their browsed commodity on website and service, helps advertiser to draw so as to reach
The effect of frequent customer.
It can be seen that, in the prior art, commercial product recommending logic is more single, only site visitor is pushed away by way of marketing again
Recommend commodity once interested or service, it is impossible to the potential point of interest of digging user.
The content of the invention
In view of this, the embodiment of the present invention provides a kind of many matchmakers for solving at least one problem present in prior art
The promotion method and device of body information, with by building " social interests " and " location Based service (LBS, Location-
Baced Service) " the brand-new commercial product recommending logic that combines, realize fully excavating steady in a long-term potential emerging of social user
Interest, and to the commodity interested near its recommendation.
For reaching above-mentioned purpose, the technical scheme is that what is be achieved in that：
In a first aspect, the embodiment of the present invention provides a kind of method for processing multimedia information, including：Receive from first terminal
Multimedia messages request；The multimedia messages request is responded, the user data of the first user of the first terminal is obtained,
And the LBS information of the first terminal is obtained, the user data is used for characterizing the social interests of the first user；According to institute
User profile and the LBS information is stated, multimedia material and the intended display template of the objective popularization object of matching is obtained；Press
According to intended display template, multimedia messages to be presented are generated according to the multimedia material of the objective popularization object；Treat described
Show that multimedia messages are sent to first terminal.
Second aspect, the embodiment of the present invention provide a kind of device for processing muti-medium information, including：Receiving unit, for connecing
Receive the multimedia messages request from first terminal；First acquisition unit, for responding the multimedia messages request, obtains institute
State the user data of the first user of first terminal；Second acquisition unit, for obtaining the LBS information of the first terminal, institute
User data is stated for characterizing the social interests of the first user；3rd acquiring unit, for according to the user profile and
The LBS information, obtains multimedia material and the intended display template of the objective popularization object of matching；Signal generating unit, is used for
According to intended display template, multimedia messages to be presented are generated according to the multimedia material of the objective popularization object；Send single
Unit, for being sent to first terminal by the multimedia messages to be presented.
A kind of method for processing multimedia information and device is embodiments provided, first, is received from first terminal
Multimedia messages request, then, respond the multimedia messages and ask, obtain the user data of the first user of first terminal,
And obtain the LBS information of first terminal, here, user data is used for characterizing the social interests of first user, next, according to
Family information and LBS information, obtain multimedia material and the intended display template of the objective popularization object of matching, according still further to target
Show template, multimedia messages to be presented are generated according to the multimedia material of objective popularization object, finally, by multimedia to be presented
Information is sent to first terminal.Thus, by building the brand-new commercial product recommending logic that " social interests " are combined with " LBS ", no
It is only capable of fully excavating social user potential interest steady in a long-term, but also to the commodity interested near its recommendation, very big journey
Degree shortens conversion pathway under line, optimizes Consumer's Experience, on effective increase line under line (O2O, Online To Offline)
The conversion ratio of advertisement.
Description of the drawings
Fig. 1-1 realizes schematic flow sheet for the first of dynamic creative advertisement of the prior art；
Fig. 1-2 is to realize schematic flow sheet second of dynamic creative advertisement of the prior art；
Fig. 1-3 realizes schematic flow sheet for second of dynamic creative advertisement of the prior art；
Fig. 1-4 is the 4th kind of dynamic creative advertisement of the prior art and realizes schematic flow sheet；
Industrial chain schematic diagrams of the Fig. 2 for the dynamic creative advertisement in the embodiment of the present invention
Fig. 3-1 realizes schematic flow sheet for the first of the method for processing multimedia information in the embodiment of the present invention；
Fig. 3-2 is the user social contact interest in the embodiment of the present invention and the relation schematic diagram for promoting object-oriented mark；
The first schematic diagram of Fig. 3-3 for the multimedia messages to be presented in the embodiment of the present invention；
Second schematic diagrams of the Fig. 3-4 for the multimedia messages to be presented in the embodiment of the present invention；
The third schematic diagram of Fig. 3-5 for the multimedia messages to be presented in the embodiment of the present invention；
Handling process schematic diagrams of the Fig. 4-1 for the LBS information in the embodiment of the present invention；
Handling process schematic diagrams of the Fig. 4-2 for the popularization object information in the embodiment of the present invention；
Handling process schematic diagrams of the Fig. 4-3 for the Template Information in the embodiment of the present invention；
Fig. 5-1 is that schematic flow sheet is realized in second of method for processing multimedia information in the embodiment of the present invention；
Fig. 5-2 is that the third of method for processing multimedia information in the embodiment of the present invention realizes schematic flow sheet；
Fig. 5-3 realizes schematic diagram for the multimedia signal processing optimization method in the embodiment of the present invention；
Composition structural representations of the Fig. 6 for the device for processing muti-medium information in the embodiment of the present invention；
Composition structural representations of the Fig. 7 for the computing device in the embodiment of the present invention.
Specific embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is carried out clear, complete
Site preparation is described.
In the prior art, the most frequently used product promotion logic of dynamic creative advertisement is to market again, in other words, advertiser
Need to collect the visitor in website and visitor's behavioral data, report advertising platform, advertising platform passes through the dynamic marketed again
Intention, shows the advertisement comprising their browsed commodity on website and service to site visitor before, so as to reach side
Advertiser is helped to draw the effect of frequent customer.
For example, like browsing weather net when user A is flat, there is one or more on the net in weather and show position, i.e.,
Advertisement position, advertiser can show multimedia messages, i.e. advertisement to commercial audience on the advertisement position.Fig. 1-1 is prior art
In the first of dynamic creative advertisement realize schematic flow sheet, referring to shown in Fig. 1-1, can be with the advertisement position 11 of weather net
Show regular price-line advertising, such as English education advertisement.Some day afterwards, user A have browsed a pair of motion on electronic business transaction website
Footwear, but do not buy, now, this behavioral data of user A is reported advertising platform by advertiser, then, Fig. 1-2 is existing
Schematic flow sheet is realized in second of the dynamic creative advertisement having in technology, referring to shown in Fig. 1-2, when user A browses day again
During gas net, advertising platform just can using the picture 121 of the sport shoess in electronic business transaction website 12 as multimedia material in weather
It is shown in the advertisement position 11 of net 13.
Or, user B has browsed Mobile phone on electronic business transaction website, but does not buy, and advertiser is by user B's
This behavioral data reports advertising platform, then, for dynamic creative advertisement of the prior art, the third realizes flow process to Fig. 1-3
Schematic diagram, referring to shown in Fig. 1-3, when user B browses social network sites, advertising platform just can be by electronic business transaction website 31
The picture 311 of mobile phone is shown in the advertisement position 321 of social network sites 32 as multimedia material.
Furthermore, user C has browsed a articles for babies on electronic business transaction website, but does not buy, and advertiser will use
This behavioral data of family C reports advertising platform, then, the 4th kind for dynamic creative advertisement of the prior art of Fig. 1-4
Schematic flow sheet is realized, referring to shown in Fig. 1-4, when user C browses social network sites, advertising platform just can be by electronic business transaction net
The picture 411 of the articles for babies in 41 of standing is shown in the advertisement position 421 of social network sites 42 as multimedia material.
It is all to carry out dynamic creative advertisement using the logic marketed again that advertising platform be can be seen that by above-mentioned several examples
, have that commercial product recommending logic is more single, commodity once interested are recommended to site visitor only by way of marketing again
Or service, it is impossible to the problem of the potential point of interest of digging user；It is additionally, since targeted customer and touches single up to channel so that dynamic wound
Meaning advertisement flows back with drawing frequent customer compared with big limitation, is mainly used in；Furthermore, as user behavior data has advertiser to report
To advertising platform so that the commercial product recommending marketed again cannot need advertiser to be fitted closely to net by advertising platform complete independently
Stand and add JS codes, to realize reporting user behavior data, or associated by interface interchange transmission user behavior and behavior
Commodity sign (ID, IDentification)；In addition, showing advertisement pattern is more single, without personalization.
Industrial chain schematic diagrams of the Fig. 2 for the dynamic creative advertisement in the embodiment of the present invention, shown in Figure 2, the advertisement is produced
Industry chain includes advertiser 21, intention intelligent platform 22, intention supplier 23 and ad system 24, wherein：Intention intelligent platform 22
It is main by collecting the creative demands from advertiser 21 at present, it is distributed to intention supplier 23；Treat intention supplier 23
Generate intention and intention returned to into advertiser 21 through competition etc. after a series of mechanism, then advertiser 21 by intention wide
Thrown in announcement system 24.
In order to solve above-mentioned technical problem, the embodiment of the present invention provides a kind of method for processing multimedia information, and Fig. 3-1 is this
The schematic flow sheet of the method for processing multimedia information in inventive embodiments, is applied in ad system as shown in Figure 2.In reality
During applying, ad system can be realized using computing device, and in other words, the function realized by the method can be by meter
Realizing, certain program code can be stored in computer-readable storage medium processor caller code in calculation equipment, can
See, the computing device at least includes processor and storage medium.Wherein, computing device can be during specific embodiment
Various types of electronic equipments with information processing capability, such as electronic equipment can include mobile phone, panel computer, desk-top
Machine, server cluster etc. are realizing.
Fig. 3-1 realizes schematic flow sheet for the first of the method for processing multimedia information in the embodiment of the present invention, referring to
Shown in Fig. 3-1, the method includes：
S301：Receive the multimedia messages request from first terminal；
Here, when first user opens some applications client on first terminal, or when browsing a certain webpage, should
With having advertisement position on the interface of client or the interface of webpage, now, the first terminal of first user passes through wireless mobile
Network sends multimedia messages request to ad system, so that ad system transmitting multimedia information, then in above-mentioned advertisement
Show the multimedia messages in position.Now, ad system receives the above-mentioned multimedia messages request from first terminal.
S302：Response multimedia messages request, obtains the user data of the first user of first terminal；
Wherein, user data is used for characterizing the social interests of first user, can include user social contact interest, interest commodity
List, user behavior type, time of the act, popularization object-oriented mark, classification orientation mark etc..It is, of course, also possible to including which
Its data, the embodiment of the present invention are not specifically limited.
For example, the social interests of different user are different, and referring to shown in Fig. 3-2, user 321 likes one-piece dress, user
322 like commercial affairs dress, user 323 to like skirt, promote object-oriented mark and can think " even in its corresponding user data
Clothing skirt ", " commercial affairs dress ", " skirt ".
S303：Response multimedia messages request, obtains the LBS information of first terminal；
Wherein, LBS information can be the real-time position information of first terminal, or the history bit confidence of first terminal
Breath.LBS information can include above calling time, transit square degree, report scene and coordinate executions degree, LBS orientations to identify etc..When
So, other data can also be included, the embodiment of the present invention is not specifically limited.
Here, while S302 is performed, before or after, ad system can perform S303, obtain first
The real-time position information and/or historical information of terminal.
S304：According to user profile and LBS information, multimedia material and the target of the objective popularization object of matching is obtained
Show template；
In other embodiments of the present invention, S304 can include：According to the popularization object-oriented mark included in user profile
Know, object is promoted in the primary election for searching matching in the popularization object indexing table for promoting object；According to the LBS included in LBS information
Orientation mark, searches the objective popularization object of matching in the LBS concordance lists of object are promoted in primary election；Obtain objective popularization object
Multimedia material.
Here, ad system can access the commodity storehouse of advertiser in advance, that is, promote object set, in the set each
The multimedia material serviced under popularization object, such as all kinds of solid shops or line, such as shop photo, publicity link, Quick Response Code etc.,
Ad system can be processed to these multimedia materials, be which sets up popularization object indexing table, LBS concordance lists etc. respectively, that
, after ad system obtains user data and LBS information by S302 and S303, it is possible to first promoting object indexing
Object is promoted in the primary election for searching matching in table, then, then the mesh that retrieval is matched in the LBS concordance lists of object are promoted in primary election
Mark promotes object, and obtains the multimedia material of objective popularization object.Now, objective popularization object is matched with user data,
Again with LBS information matches.Such as, objective popularization object can be the manicure shop near user current location, restaurant, 4 S auto shop
Deng.
In addition, ad system can also get various intention by intention intelligent platform in advance shows template, and it is this
It is a little to show that template sets up concordance list, then, after ad system obtains user profile and LBS information, can be with according to wherein
User behavior type, on call time, report scene etc. to determine suitable intended display template.
S305：According to intended display template, multimedia letter to be presented is generated according to the multimedia material of objective popularization object
Breath；
As an example it is assumed that the popularization commodity orientation mark in the ID of first user can be " fashion beauty ",
LBS orientations mark can be " south oil ", at this point it is possible to build the shop that southern oil incity is matched with " fashion beauty ", such as manicure
Shop, beauty parlor, hair salon etc., then, corresponding multimedia material can think the publicity pictures in shop, sample display picture,
Shop photo etc.；Assume first user ID in popularization commodity orientation mark can be " cuisines intelligent ", LBS orientation
Mark can be " Xiangcheng District ", at this point it is possible to build the shop matched with " cuisines intelligent " in Xiangcheng District, such as Chinese-style restaurant, west
Restaurant, chafing dish restaurant etc., then, corresponding multimedia material can think that the publicity pictures in shop, vegetable exhibiting pictures, shop are shone
Piece, menu etc.；Assume first user ID in popularization commodity orientation mark can be " city white collar ", LBS orientation
Mark can be " Chinese Overseas Town ", at this point it is possible to build the shop that Chinese Overseas Town is nearby matched with " city white collar ", such as 4 S auto shop,
Cell for sale, intermediary, digital shop etc., then, corresponding multimedia material can think house property realistic picture, auto show diagram
Deng.Due to it is inhomogeneous promote object corresponding to displaying template can also be it is different, so, for above-mentioned three kinds of situations,
The multimedia messages to be presented as shown in Fig. 3-3 can be obtained, wherein, multimedia messages 331 are directed to the first situation, many matchmakers
Body information 332 is directed to second situation, and multimedia messages 333 are directed to the third situation.Need explanation when, it is to be presented many
Media information can also be as shown in Fig. 3-4 and Fig. 3-5, and wherein showing has between popularization object and the current location of first terminal
Distance 341.
In other embodiments of the present invention, in above-mentioned S305, according to user profile and LBS information, obtain the target of matching
Show template, can include：According to user profile and LBS information, according to preset strategy, determine that To Template is identified；According to mesh
Mark template identification, searches the To Template of matching in template index table.
S306：Multimedia messages to be presented are sent to into first terminal.
So far, just complete the process that online request ad system issues dynamic creative advertisement.
In the scheme described in the embodiment of the present invention, by using for characterize user social contact interest user profile and
The LBS information of user, builds the brand-new commercial product recommending logic that " social interests " are combined with " LBS ", fully can not only excavate
Social user potential interest steady in a long-term, but also to the commodity interested near its recommendation, high degree is shortened under line
Conversion pathway, optimizes Consumer's Experience, on effective increase line under line (O2O, Online To Offline) advertisement conversion
Rate.Further, in this programme, extra technical support is done without the need for advertiser, ad system system completes all recommendations and patrols
Volume；Further, in this programme, it is that advertiser expands more wider higher-quality fresh target people by new recommendation logic
Group, so that lift greatly advertisement marketing efficiency and effect；Further, in this programme, by making the wound of personalized life-stylize
Meaning template, trade company geographical position (LBS) element under lead-in effectively optimize Consumer's Experience, and shorten conversion pathway under line.
Based on previous embodiment, ad system is before dynamic creative advertisement is issued online, in addition it is also necessary to which various data are entered
Row is processed, in order to issue dynamic creative advertisement online.
The first, is processed to LBS information.
Fig. 4-1 is the handling process schematic diagram of the LBS information in the embodiment of the present invention, referring to shown in Fig. 4-1, said method
Also include：
S411：The multimedia material for promoting object is obtained, is carried in the multimedia material for promoting object and is promoted object
LBS information；
S412：According to LBS information, it is that multimedia material is classified, and orients for each class multimedia material distribution LBS
Mark；
S413：According to the LBS orientation marks of distribution, LBS concordance lists are set up.
Here, S411 to S413 can be, ad system is from Distributed Storage server (CDB, Cloud Data
Base) get each promote object multimedia material, these multimedia materials be it is pretreated by intention intelligent platform,
Intention intelligent platform, after the multimedia material for promoting object is got from outside popularization object set, is that these promote objects
Multimedia material addition LBS information, and the multimedia material after addition is stored in into CDB, then, ad system periodically from
CDB obtains the multimedia material that these carry LBS information, next, ad system is according to LBS information, it is these multimedias
Material is classified, and such as, same city is divided into a class, and same administration is distinguished into a class, then, is each class multimedia thing
Material distribution LBS orientation marks, such as, with the entitled LBS orientations mark in city, administrative area as LBS orientation marks etc., finally, according to
The LBS orientation marks of distribution, set up LBS concordance lists.So, when S304 is performed, it is possible to carry out target by LBS concordance lists
Promote the retrieval of object.
Second, process to promoting object information.
Fig. 4-2 is the handling process schematic diagram of the popularization object information in the embodiment of the present invention, referring to shown in Fig. 4-2, on
Stating method also includes：
S421：Obtain the multimedia material of the popularization object promoted in object set；
S422：According to the multimedia material for promoting object, classify by attribute to promoting object, and promote for each class
Object-oriented mark is promoted in object distribution；
S423：According to the popularization object-oriented mark of distribution, set up and promote object indexing table.
Here, S421 to S423 can be, ad system periodically gets each full dose multimedia for promoting object from CDB
Material or increment multimedia material, these multimedia materials be it is pretreated by intention intelligent platform, then, ad system
These multimedia materials are identified, the popularization object corresponding to which is determined, and these popularization objects are carried out point by attribute
All manicure shops such as, are divided into a class, by all chaffy dishes by class, that is to say, that calculate all analogical objects promoted in objects
Shop is divided into class etc., and promotes object distribution popularization object-oriented mark, such as " fashion beauty ", " cuisines intelligent " for each class
Deng；Finally, according to the popularization object-oriented mark of distribution, set up and promote object indexing table.So, when S304 is performed, so that it may
To carry out the retrieval of objective popularization object by promoting object indexing table.
The third, is processed to Template Information.
Fig. 4-3 is the handling process schematic diagram of the Template Information in the embodiment of the present invention, referring to shown in Fig. 4-3, above-mentioned side
Method also includes：
S431：Obtain and show template data；
S432：Identify for template data allocation template；
S433：According to the template identification of template data, it is to show that template data is set up to show template index table.
Here, S431 to S433 can be, ad system gets each from CDB and shows template data, then, advertisement system
Unite and identify for these displaying template data allocation templates, then, resettle the displaying template index of " template identification-template data "
Table.So, when S304 is performed, it is possible to by showing that template index table carries out the retrieval of intended display template.
Based on previous embodiment, implementing for such scheme is illustrated.
First, to illustrating in wire module.
Fig. 5-1 is that schematic flow sheet is realized in second of method for processing multimedia information in inventive embodiments, referring to figure
Shown in 5-1, said method includes：
S501：Advertising display CGI (CGI, Common Gateway Interface) is whole in request data
Module (Mixer) is chosen in conjunction/advertisement；
S502：Mixer responds the request, asks user's commercial interest (Tubi) system to issue the number of users of first user
According to；
S503：Mixer request LBS services obtain the LBS information of user；
Here, LBS information can include real-time position information and historical position information, and wherein, real-time position information is wide
Announcement system is by data flow advertisement (Feeds) direct access real-time position information or CGI from direct incoming, the history of front page layout
Positional information is obtained by the third party's service fusion of instant messaging application, map application and instant messaging application.
S504：Mixer builds stereotactic conditions, request advertisement primary election module (Sunfish) according to LBS information and user data
Service；
S505：Sunfish retrievals meet the masterplate supported by the material and the advertisement position of stereotactic conditions；
S506：After the selected module of advertisement (Reranking) obtains the result that sunfish is returned, select according to preset strategy
It is best suitable for multimedia material and the intended display template shown in the advertisement position
Wherein, preset strategy can select to be best suitable for for freshness strategy, ad quality marking or new advertisement weighting etc.
The multimedia material shown in the advertisement position and intended display template.Here, freshness strategy refers to adline, promotes object
Classification, the freshness for promoting the dimensions such as object；Ad quality marking can with and be not limited to estimate comprising clicking rate (CTR), advertisement
The indexs such as clicking rate (pCTR), Cost Per Mille (CPM, Cost Per Thousand).Certainly, in actual applications, can be with
There are other preset strategies, the embodiment of the present invention is not specifically limited.
S507：Mixer asks advertisement just arranging data system (adinfo CKV) taking-up according to the result that Reranking is selected
The Template Information of intended display template, and pass to CGI；
S508：CGI is rendered, and generates multimedia messages to be presented.
Secondly, off-line module is illustrated.
Referring to shown in Fig. 5-1, said method also includes：
S511：Intelligent intention platform promotes library of object field with advertiser's agreement, accesses advertiser and promotes library of object；
S512：Intelligent intention platform timing carries out pretreatment to LBS materials, adds geographical location information, builds LBS fixed
To；
S513：Intelligent intention platform creates dynamic creative advertisement masterplate；
By elementary composition, describe dynamic creative advertisement finally represents form to above-mentioned masterplate.
S514：By material data and masterplate data write Distributed Storage server (CDB)；
S515：By data channel (Data pipeline) by masterplate data subscription to index (Indexer)；
S516：Data pipeline periodically subscribe to out full dose merchandise news and increment merchandise news, calculated off line institute from DB
There are the similar commodity of commodity, based on product features digging system, set up commodity inverted index vocabulary；
S517：Data pipeline are by masterplate data subscription to adinfo CKV structures for " masterplate id- masterplates are specifically believed
Breath "；
S518：Indexer sets up the forward index of masterplate, material, advertisement respectively.
In embodiments of the present invention, the completely new product for being combined by building " social interests "+" LBS " recommends logic, fills
When and where distribution pick user is being most interested in what thing, and by the combination in user interest preference and geographical position, system is automatic
Find the optimization service of user's periphery most individual character to be recommended, be greatly improved Consumer's Experience and advertising conversion effect.
Fig. 5-2 is that the third of method for processing multimedia information in the embodiment of the present invention realizes schematic flow sheet, referring to
Shown in Fig. 5-2, recommend the popularization object of different types for different users.Such as, in the ID of first user
It can be " fashion beauty " to promote commodity orientation mark, and LBS orientations mark can be " south oil ", at this point it is possible to first user
Recommend the manicure service of south oil incity；Popularization commodity orientation mark in the ID of first user can be for " cuisines reach
People ", LBS orientations mark can be " Xiangcheng District ", at this point it is possible to recommend the delicatessen in Xiangcheng District to first user；First uses
Popularization commodity orientation mark in the ID at family can be " city white collar ", and LBS orientations mark can be " Chinese Overseas Town ", this
When, the houseclearing near Chinese Overseas Town can be recommended to first user.
Further, can also more refine impact of the LBS distances to advertisement broadcast strategy, introduce order ads strategy and pre-
Calculate allocation strategy：1) to different LBS distances marking and weight optimization, and then the LBS factors are added into sort formula and charging rule
Then, the progressive marketing effectiveness for improving O2O advertisements.2) carry out the automatic distribution of advertising budget to different LBS distances, LBS away from
Close to more, the audience flow is higher to the relative worth of advertisement, and system should be preferentially by budget allocation to apart near flow.3) also
1) can be optimized above-mentioned with 2) combining, for example, with reference to shown in Fig. 5-3, for LBS distances are in 5km, and quality is obtained
Divide (bid) to be high popularization object, distribute 50% budget, for LBS distances are in 8km, and pushing away during quality score (bid) is
Wide object, distributes 30% budget, and for LBS distances are in 12km, and quality score (bid) is low popularization object, distribution
20% budget.
Based on aforesaid embodiment, the embodiment of the present invention provides a kind of device for processing muti-medium information, included by the device
Each unit and each unit included by each module can be realized by the ad system in above-described embodiment, certainly
Can be realized by specific logic circuit；During enforcement, processor can be central processing unit (CPU), microprocessor
(MPU), digital signal processor (DSP) or field programmable gate array (FPGA) etc..It should be noted that ad system is in reality
Can be realized using computing device when existing, wherein, computing device can be all kinds during specific embodiment
The electronic equipment with information processing capability, such as electronic equipment can include mobile phone, panel computer, desktop computer, individual number
Word assistant, server cluster etc..
Composition structural representations of the Fig. 6 for the device for processing muti-medium information in the embodiment of the present invention, it is shown in Figure 6,
The device 600 can include：Receiving unit 601, the multimedia messages for receiving from first terminal are asked；First obtains single
Unit 602, for responding multimedia messages request, obtains the user data of the first user of first terminal；Second acquisition unit
603, for obtain first terminal based on location-based service LBS information, user data is used for characterizing the social interests of first user；
3rd acquiring unit 604, for according to user profile and LBS information, obtaining the multimedia material of the objective popularization object of matching
And intended display template；Signal generating unit 605, for according to intended display template, according to the multimedia thing of objective popularization object
Material generates multimedia messages to be presented；Transmitting element 606, for being sent to first terminal by multimedia messages to be presented.
In other embodiments of the invention, the 3rd acquiring unit, for right according to the popularization included in user profile
As orientation mark, object is promoted in the primary election for searching matching in the popularization object indexing table for promoting object；Wrap according in LBS information
The LBS orientation marks for containing, search the objective popularization object of matching in the LBS concordance lists of object are promoted in primary election；Obtain target to push away
The multimedia material of wide object.
In other embodiments of the invention, the device can also include：First index sets up unit, promotes for obtaining
The multimedia material of object, carries the LBS information for promoting object in the multimedia material for promoting object；According to LBS information, it is
Multimedia material is classified, and identifies for each class multimedia material distribution LBS orientations；According to the LBS orientation marks of distribution,
Set up LBS concordance lists.
In other embodiments of the invention, data channel unit, promotes right for setting up unit acquisition in the first index
Before the multimedia material of elephant, the multimedia material of the popularization object promoted in object set is obtained；For promoting many matchmakers of object
Body material adds LBS information.
In other embodiments of the invention, the device can also include：Second index sets up unit, promotes for obtaining
The multimedia material of the popularization object in object set；According to the multimedia material for promoting object, enter by attribute to promoting object
Row classification, and object-oriented mark is promoted for the popularization object distribution of each class；According to the popularization object-oriented mark of distribution, set up
Promote object indexing table.
In other embodiments of the invention, the device can also include：3rd index sets up unit, shows for obtaining
Template data；Identify for template data allocation template；According to the template identification of template data, it is to show that template data is set up to show
Template index table.
In other embodiments of the invention, the 3rd acquiring unit, is additionally operable to according to user profile and LBS information, according to
Preset strategy, determines that To Template is identified；Identified according to To Template, search the To Template of matching in template index table.
It need to be noted that be：The description of apparatus above embodiment, the description with said method embodiment be it is similar,
With the similar beneficial effect of same embodiment of the method, therefore do not repeat.For the skill not disclosed in apparatus of the present invention embodiment
Art details, refer to the description of the inventive method embodiment and understands, is to save length, therefore repeats no more.
Based on aforesaid embodiment, the embodiment of the present invention provides a kind of computing device, and Fig. 7 is the meter in the embodiment of the present invention
The composition structural representation of calculation equipment, shown in Figure 7, the computing device 700 can include：At least one processor 701, extremely
Few communication bus 702, user interface 703, at least one external communication interface 704 and a memorizer 705.Wherein, communicate total
Line 702 is used for realizing the connection communication between these components.Wherein, user interface 703 can include display screen (Display) and
Keyboard (Keyboard).External communication interface 704 can optionally include the wireline interface and wave point of standard.
Wherein, processor 701, are used for：Receive the multimedia messages request from first terminal；Response multimedia messages please
Ask, obtain first terminal first user user data, and obtain first terminal based on location-based service LBS information, user
Data are used for characterizing the social interests of first user；According to user profile and LBS information, the objective popularization object of matching is obtained
Multimedia material and intended display template；According to intended display template, generated according to the multimedia material of objective popularization object
Multimedia messages to be presented；Multimedia messages to be presented are sent to into first terminal.
In other embodiments of the invention, processor, can be also used for according to the popularization object included in user profile
Orientation mark, the primary election for searching matching in the popularization object indexing table for promoting object promote object；According to including in LBS information
LBS orientation marks, search the objective popularization object of matching in the LBS concordance lists of object are promoted in primary election；Obtain targeted promotion
The multimedia material of object.
In other embodiments of the invention, processor, can be also used for obtaining the multimedia material for promoting object, promotes
The LBS information for promoting object is carried in the multimedia material of object；According to LBS information, it is that multimedia material is classified, and
For each class multimedia material distribution LBS orientation marks；According to the LBS orientation marks of distribution, LBS concordance lists are set up.
In other embodiments of the invention, processor, can be also used for obtain promote object multimedia material it
Before, obtain the multimedia material of the popularization object promoted in object set；For promoting the multimedia material addition LBS letters of object
Breath.
In other embodiments of the invention, processor, can be also used for obtaining the popularization object promoted in object set
Multimedia material；According to the multimedia material for promoting object, classify by attribute to promoting object, and promote for each class
Object-oriented mark is promoted in object distribution；According to the popularization object-oriented mark of distribution, set up and promote object indexing table.
In other embodiments of the invention, processor, can be also used for obtaining displaying template data；For template data point
With template identification；According to the template identification of template data, it is to show that template data is set up to show template index table.
In other embodiments of the invention, processor, can be also used for according to user profile and LBS information, according to pre-
If tactful, determine that To Template is identified；Identified according to To Template, search the To Template of matching in template index table.
It need to be noted that be：Above computing device implements the description of item, is similar, tool with said method description
There is same embodiment of the method identical beneficial effect, therefore do not repeat.For what is do not disclosed in computing device embodiment of the present invention
Ins and outs, those skilled in the art refer to the description of the inventive method embodiment and understand, be to save length, here not
Repeat again.
It should be understood that " one embodiment " or " embodiment " that description is mentioned in the whole text means relevant with embodiment
Special characteristic, structure or characteristic are included at least one embodiment of the present invention.Therefore, occur in entire disclosure everywhere
" in one embodiment " or " in one embodiment " not necessarily refers to identical embodiment.Additionally, these specific feature, knots
Structure or characteristic can be combined in one or more embodiments in any suitable manner.It should be understood that in the various enforcements of the present invention
In example, the size of the sequence number of above-mentioned each process is not meant to the priority of execution sequence, and the execution sequence of each process should be with its work(
Can determine with internal logic, and any restriction should not be constituted to the implementation process of the embodiment of the present invention.The embodiments of the present invention
Sequence number is for illustration only, does not represent the quality of embodiment.
It should be noted that herein, term " including ", "comprising" or its any other variant are intended to non-row
His property is included, so that a series of process, method, article or device including key elements not only include those key elements, and
And also include other key elements being not expressly set out, or also include for this process, method, article or device institute inherently
Key element.In the absence of more restrictions, the key element for being limited by sentence "including a ...", it is not excluded that including being somebody's turn to do
Also there is other identical element in the process of key element, method, article or device.
In several embodiments provided herein, it should be understood that disclosed apparatus and method, which can be passed through
Its mode is realized.Apparatus embodiments described above are only schematic, and for example, the division of the unit is only
A kind of division of logic function, can have other dividing mode, such as when actually realizing：Multiple units or component can be combined, or
Another system is desirably integrated into, or some features can be ignored, or do not performed.In addition, shown or discussed each composition portion
Coupling point each other or direct-coupling or communication connection can be the INDIRECT COUPLINGs by some interfaces, equipment or unit
Or communication connection, can be electrical, machinery or other forms.
The above-mentioned unit as separating component explanation can be, or may not be it is physically separate, it is aobvious as unit
The part for showing can be, or may not be physical location；Both may be located at one it is local, it is also possible to be distributed to multiple network lists
In unit；Part or all of unit therein can be selected according to the actual needs to realize the purpose of this embodiment scheme.
In addition, each functional unit in various embodiments of the present invention can be fully integrated in a processing unit, also may be used
Being each unit individually as a unit, it is also possible to which two or more units are integrated in a unit；It is above-mentioned
Integrated unit both can be realized in the form of hardware, it would however also be possible to employ hardware adds the form of SFU software functional unit to realize.
One of ordinary skill in the art will appreciate that：Realize that all or part of step of said method embodiment can pass through
Completing, aforesaid program can be stored in computer read/write memory medium the related hardware of programmed instruction, and the program exists
During execution, the step of including said method embodiment is performed；And aforesaid storage medium includes：Movable storage device, read-only deposit
Reservoir (Read Only Memory, ROM), magnetic disc or CD etc. are various can be with the medium of store program codes.
Or, if the above-mentioned integrated unit of the present invention is realized and as independent product using in the form of software function module
When sale or use, it is also possible to be stored in a computer read/write memory medium.Based on such understanding, the present invention is implemented
The part that the technical scheme of example is substantially contributed to prior art in other words can be embodied in the form of software product,
The computer software product is stored in a storage medium, and using including some instructions so that computer equipment (can be with
It is personal computer, server or network equipment etc.) perform all or part of each embodiment methods described of the invention.
And aforesaid storage medium includes：Movable storage device, ROM, magnetic disc or CD etc. are various can be with Jie of store program codes
Matter.
The above, the only specific embodiment of the present invention, but protection scope of the present invention is not limited thereto, any
Those familiar with the art the invention discloses technical scope in, change or replacement can be readily occurred in, should all be contained
Cover within protection scope of the present invention.Therefore, protection scope of the present invention should be defined by the scope of the claims.
Claims (11)
1. a kind of method for processing multimedia information, it is characterised in that include：
Receive the multimedia messages request from first terminal；
Multimedia messages request is responded, the user data of the first user of the first terminal is obtained, and obtains described the
One terminal based on location-based service LBS information, the user data is used for characterizing the social interests of the first user；
According to the user profile and the LBS information, multimedia material and the target of the objective popularization object of matching is obtained
Show template；
According to intended display template, multimedia messages to be presented are generated according to the multimedia material of the objective popularization object；
The multimedia messages to be presented are sent to into first terminal.
2. method according to claim 1, it is characterised in that described according to the user profile and the LBS information, obtains
The multimedia material of the objective popularization object of matching is taken, including：
According to the popularization object-oriented mark included in the user profile, in the popularization object indexing table for promoting object
Object is promoted in the primary election for searching matching；
According to the LBS orientation marks included in the LBS information, the lookup in the LBS concordance lists of object are promoted in the primary election
The objective popularization object matched somebody with somebody；
Obtain the multimedia material of the objective popularization object.
3. method according to claim 2, it is characterised in that methods described also includes：
The multimedia material for promoting object is obtained, the popularization object in the multimedia material of the popularization object, is carried
LBS information；
According to the LBS information, it is that the multimedia material is classified, and orients for each class multimedia material distribution LBS
Mark；
Identified according to the LBS of distribution orientations, set up LBS concordance lists.
4. method according to claim 3, it is characterised in that before the multimedia material for obtaining and promoting object,
Methods described also includes：
Obtain the multimedia material of the popularization object promoted in object set；
For the multimedia material addition LBS information for promoting object.
5. method according to claim 2, it is characterised in that methods described also includes：
Obtain the multimedia material of the popularization object promoted in object set；
According to the multimedia material for promoting object, the popularization object is classified by attribute, and is promoted for each class
Object-oriented mark is promoted in object distribution；
Identified according to the popularization object-oriented of the distribution, set up and promote object indexing table.
6. method according to claim 1, it is characterised in that methods described also includes：
Obtain and show template data；
Identify for the template data allocation template；
According to the template identification of the template data, it is that the displaying template data sets up displaying template index table.
7. method according to claim 6, it is characterised in that described according to the user profile and the LBS information, obtains
The intended display template of matching is taken, including：
According to the user profile and LBS information, according to preset strategy, determine that To Template is identified；
Identified according to the To Template, search the intended display template of matching in the template index table.
8. a kind of device for processing muti-medium information, it is characterised in that include：
Receiving unit, the multimedia messages for receiving from first terminal are asked；
First acquisition unit, for responding the multimedia messages request, obtains the user of the first user of the first terminal
Data；
Second acquisition unit, for obtain the first terminal based on location-based service LBS information, the user data is used for table
Levy the social interests of the first user；
3rd acquiring unit, for according to the user profile and the LBS information, obtaining many of the objective popularization object of matching
Media material and intended display template；
Signal generating unit, for according to intended display template, generating according to the multimedia material of the objective popularization object to be presented
Multimedia messages；
Transmitting element, for being sent to first terminal by the multimedia messages to be presented.
9. device according to claim 8, it is characterised in that the 3rd acquiring unit, for according to the user profile
In include popularization object-oriented mark, it is described promote object promote object indexing table in search matching primary election promote it is right
As；According to the LBS orientation marks included in the LBS information, matching is searched in the LBS concordance lists of object are promoted in the primary election
The objective popularization object；Obtain the multimedia material of the objective popularization object.
10. device according to claim 8, it is characterised in that described device, also includes：First index sets up unit, uses
In the multimedia material for obtaining popularization object, the LBS for promoting object in the multimedia material of the popularization object, is carried
Information；According to the LBS information, it is that the multimedia material is classified, and orients for each class multimedia material distribution LBS
Mark；Identified according to the LBS of distribution orientations, set up LBS concordance lists.
11. devices according to claim 8, it is characterised in that described device, also include：Second index sets up unit, for obtaining
Take the multimedia material of the popularization object promoted in object set；According to the multimedia material for promoting object, to institute
State popularization object to be classified by attribute, and object distribution is promoted for each class promote object-oriented mark；According to the distribution
Popularization object-oriented mark, set up promote object indexing table.
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| CN201610932895.1A CN106529994A (en) | 2016-10-24 | 2016-10-24 | Multimedia information processing method and multimedia information processing device |
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