KR101074244B1 - A local advertisement system and method based on posting and the mobile station thereof - Google Patents

Abstract

The present invention relates to a location-based posting advertisement system and method for retrieving an advertisement posting based on a location by using a location-based blog that inherits its own location from a posted posting. (a) at the request of the store owner terminal, opening a blog of a store having an attribute representing a store location (hereinafter, referred to as a store location attribute); (b) receiving an input from a store owner terminal and displaying an advertisement posting on a store blog, requesting and inputting an attribute of the advertisement posting, and setting and inheriting a store location attribute of the advertisement posting as a store location attribute of the store blog; (c) receiving a request from the mobile terminal to retrieve an advertisement posting by attribute and receiving a location of the mobile terminal; (d) searching for the advertisement posting by the attribute, but searching for the advertisement posting whose store location is within a predetermined distance from the position of the mobile terminal; And (e) transmitting the retrieved advertisement posting to the mobile terminal.
By the above system and method, the mobile terminal, a shop owner having an offline store in the region can post his advertisement or event directly to his blog to deliver the post to a mobile terminal of a customer located near the store. have.

Description

Location-based posting advertisement system and method, mobile terminal {A local advertisement system and method based on posting and the mobile station about}

The present invention relates to a location-based posting advertisement system and method for providing an advertisement in a blog post form, and searching and displaying the advertisement posting in a mobile terminal of the customer, and the mobile terminal.

Particularly, the present invention provides a location-based posting advertisement system and method for searching an advertisement posting based on a location when an advertisement posting is posted on a store blog using a location-based blog that inherits its location in the posted posting. It is about the mobile terminal.

In general, the main customers of offline stores, especially those run by small merchants, often live (or work) around or pass by. Or they are regular customers who are constantly satisfied with the goods and services of the stores. Small-scale offline stores are also frequently offering discounts and giveaways, which are trying to market events that reduce inventory and promote them to customers. Stores that require inventory management, such as grocery stores, restaurants, and fashion-sensitive fashion stores, are more aggressively using marketing methods through events.

Active marketing through events is effective, but there are very limited ways of informing the customer of the event. For example, advertising flyers containing advertisements of stores are distributed to passers-by around the store, or advertisements or events are posted on local flyers. However, since the event is held within a certain period of time, advertising methods such as leaflets or local flyers, which are less rapid, have limitations.

Recently, as the development and distribution of communication networks have been expanded, local advertisements using the Internet or wireless communication networks have also been developed. For example, offline store owners directly open their own dedicated websites or promote their stores by registering them in local information services such as portal sites. The former has the advantage that the shop owner can provide their own advertisements or events as desired, while the construction cost is high and the visitor is less effective. While the latter has the advantage of being able to promote to visitors of portal sites, it has the disadvantage of being very limited in actively providing its own advertisements or events.

On the other hand, in order to overcome the above problems in online shopping, an example of a technology that combines a shopping mall site and a personal shopping blog is described in [Korean Patent Publication No. 2010-0123134 (2010.11.24.). The shopping information sharing system and the sharing method used herein are provided]. The prior art 1 is a blog operator to conveniently and systematically configure a blog dedicated to shopping products, product information posted on the blog posted to the blog of other operators, shopping mall operators induce the advertising effect through a shopping blog operated by the individual A system that can do this is disclosed.

The prior art 1 includes a scrap button provided in a predetermined area of a web browser, and a product information storage page that is activated and provided when the scrap button is clicked, and the product information storage page is a web page when the scrap button is clicked. It is composed by extracting the basic information including the image, product name and price of the product on the screen, and when the extraction of the basic information is completed to send the product information storage page to a specific blog (or blog of other operators) to automatically post It is composed.

According to the above prior art 1, each shop owner can promote their products through blogs and promote them more widely through the social network through blogs, but it is suitable for online stores and applied to local stores offline. it's difficult. That's because blogs on the Internet aren't local.

However, with the recent development of location-based technology and the spread of smartphones, location-based service environments are better equipped than ever. Therefore, by using the online social network technology and location-based technology, it is urgent to develop an advertisement technology suitable for an offline store based on a region. In particular, a small merchant's offline store contracted by a discount store or a chain store of a large company requires an advertisement or event promotion technology suitable for such an offline store.

An object of the present invention is to solve the problems described above, location-based posting advertising system and method that can be displayed by searching for the advertisement posting in the mobile terminal of the customer by providing an advertisement in the form of a blog, the movement It is to provide a terminal.

In addition, an object of the present invention is to inherit the store location set in the blog to the advertising posting to determine the location of the searched advertising posts, and location-based posting ads that only search for and provide advertising posts having the store location adjacent to the location of the mobile terminal It is to provide a system and method, and a mobile terminal thereof.

In order to achieve the above object, the present invention is connected to a store owner terminal and a network, and is connected to a mobile terminal of a customer through a wireless network, and searches for an advertisement posting posted on a blog of a store and transmits it to a mobile terminal of a customer. A related posting advertisement system, comprising: an advertisement posting unit configured to display an advertisement posting on a blog of a store according to a request of a store owner terminal and receive an attribute of the advertisement posting; An advertisement attribute processing unit configured to inherit and store a store position attribute of the advertisement posting attribute of the store blog; An advertisement search unit for searching the advertisement posting by an attribute; And a posting transmission unit for transmitting the retrieved advertisement posting to the mobile terminal.

The present invention also provides a location-based posting advertisement system, wherein the advertisement searcher searches for the advertisement posting by the store location attribute, but searches for an advertisement posting within the predetermined distance from the location of the mobile terminal. It is characterized by.

In addition, the present invention is a location-based posting advertising system, characterized in that the attribute of the advertisement posting comprises an event period attribute.

In addition, the present invention is a location-based posting advertising system, the advertisement search unit is characterized in that only search for the advertising posting the event period is not finished.

In addition, the present invention is a location-based posting advertising system, the advertising attribute processing unit inherits by the relationship between the store blog and the advertising posting, the inheritance by the method of configuring the store blog and the advertising posting as a relationship table, when creating an advertisement posting By using any one of the automatic grant method, it is characterized by inheriting the store location attribute of the store blog.

In addition, the present invention is a location-based posting advertising system, the advertising posting is classified into a plurality of types, the advertising posting belonging to the same type is characterized in that it has the same properties.

In addition, the present invention in the position-based posting advertising system, the advertisement placement unit to display the advertisement posting by selecting a menu, it characterized in that to give a different menu according to the type.

In another aspect, the present invention is a position-based posting advertising system, the ad serving unit, characterized in that the request for input of the attribute corresponding to the type, when posting the advertisement posting.

In addition, the present invention is a location-based posting advertising system, the advertisement search unit is characterized in that the search for the type of the advertisement posting, bringing the attributes corresponding to the type.

In addition, the present invention is a location-based posting advertising system, the posting transmission unit is characterized in that for transmitting the searched advertising postings posted by type of advertising postings.

In addition, the present invention is a location-based posting advertisement to search for the advertisement posting posted on the blog of the store by the blog server connected to the network and the customer's mobile terminal and the wireless network connected to the shop owner terminal and sent to the mobile terminal for display A method comprising: (a) opening a blog of a store having an attribute representing a store location (hereinafter referred to as a store location attribute) at the request of the store owner terminal; (b) receiving an input of the shop owner terminal to post an advertisement posting on the store blog, requesting and inputting an attribute of the advertisement posting, and setting the store location attribute of the advertisement posting as a store location attribute of the store blog; Making; (c) receiving, from the mobile terminal, a request to retrieve an advertisement posting by attribute, and receiving a location of the mobile terminal; (d) searching for an advertisement posting based on the attribute, but searching for an advertisement posting whose store location is within a predetermined distance from the position of the mobile terminal; And, (e) transmitting the retrieved advertisement posting to the mobile terminal.

The present invention also relates to a mobile terminal installed with an application for searching for and displaying an advertisement posting posted on a blog of a store by connecting to a wireless network with a server, wherein the application includes an attribute for searching for the advertisement posting and a value of the attribute. Search attribute selection unit to determine the; An advertisement search request unit which requests the server to search for the advertisement posting, and transmits the location of the mobile terminal to the server; An advertisement search receiving unit for receiving a searched advertisement posting from the server, the advertisement posting including a store location attribute; And a posting display unit displaying the received advertisement posting and displaying the store location together.

As described above, according to the location-based posting advertising system and method according to the present invention, the mobile terminal, a shop owner having an offline store in the area by posting his own advertisement or event directly to his blog, the shop owner is convenient and simple In this way, the effect of direct promotion and marketing is achieved.

In addition, according to the location-based posting advertisement system and method according to the present invention, the mobile terminal, by inheriting the store location of the blog to the advertising posting, the advertisement posting such as events immediately delivered to the mobile terminal of the customer located near the store to promote A possible effect is obtained. In particular, by delivering the event held within a predetermined time, such as an event to the mobile terminal of the customer immediately and in a timely manner, it is very effective to promote the regional-based event.

1 is a diagram showing the configuration of an entire system for implementing the present invention.
2 is a block diagram of the configuration of a location-based posting advertising system according to an embodiment of the present invention.
3 illustrates an example of a structure of a store blog and an advertisement posting according to an embodiment of the present invention.
4 illustrates an example of input of an advertisement posting of a store blog according to an embodiment of the present invention.
5 illustrates an example of advertisement posting according to an embodiment of the present invention.
6 illustrates an inheritance method of a store location attribute according to an embodiment of the present invention.
7 illustrates an example of a location-based advertisement posting search according to an embodiment of the present invention.
8 illustrates an example of an advertisement posting search based on a type according to an embodiment of the present invention.
9 illustrates an example of a search result screen of a mobile terminal according to an embodiment of the present invention.
10 is a flowchart illustrating a location-based posting advertisement method according to an embodiment of the present invention.
11 is a block diagram of the configuration of the application of the mobile terminal according to an embodiment of the present invention.
Explanation of symbols on the main parts of the drawings
11: shop owner terminal 12: mobile terminal
20: network 21: mobile communication network or wireless network
30: blog server 31: the ad serving
32: advertising attribute processing unit 33: advertising search unit
34: posting transmission unit
40: Database 41: Posting Attribute DB
42: Posting DB
50: Store Blog 60: Advertising Posting

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, the present invention will be described in detail with reference to the drawings.

In addition, in describing this invention, the same code | symbol is attached | subjected and the repeated description is abbreviate | omitted.

First, the entire system for implementing the present invention will be described with reference to FIG.

As shown in FIG. 1, the entire system for implementing the present invention includes a shop owner terminal 11, a mobile terminal 12 of a customer, and a location-based blog server 30. The terminal and the server are connected via the network 20, and in particular, the mobile terminal 12 is connected with the server 30 through the wireless network 21. In addition, the database 40 for storing the attribute information, posting information and the like may be further included.

The shop owner terminal 11 is a normal computing terminal used by the shop owner. The shop owner terminal 11 includes a personal computer (PC), a notebook computer, a netbook, a PDA, a tablet PC, a smartphone, and the like. The shop owner terminal 11 may be connected to a network 20 such as the Internet to perform data communication with the blog server 30.

The shop owner connects to the blog server 30 through the shop owner terminal 11, opens his shop blog, and posts his product information, advertisements, and events to the shop blog. That is, the shop owner performs operations for posting an advertisement through the shop owner terminal 11. Therefore, hereinafter, the description of the shop owner performing a job means the work performed by the shop owner terminal 11. In addition, 11 is attached to the shop owner in addition to the terminal.

The mobile terminal (or mobile communication terminal) 12 of the customer refers to a terminal using a wireless network (or mobile communication network) 21 such as a smartphone. In particular, the mobile terminal 12 is a terminal capable of wireless internet. In addition, the mobile terminal 12 is a terminal equipped with a location tracking device such as a GPS (satellite navigation device), it is possible to determine the location of the mobile terminal 12 through the location tracking device. In addition, the mobile terminal 12 refers to a terminal which can install and use an application (mobile terminal software or program) (hereinafter, an advertisement search application) using the wireless Internet and location tracking.

The mobile terminal 12 searches for an advertisement posted by a store owner (hereinafter, referred to as an advertisement posting) through the above application, and displays the search result on the screen. In this case, the customer may use the application to input and limit a keyword or advertisement posting type or attribute for search. In addition, the application may determine the current location of the mobile terminal 12 through the location tracking device, and transmit the location of the mobile terminal 12 to the blog server 30.

The blog server 30 is connected to the network 20 as a conventional server to provide a blog service. At this time, the blog server 30 is preferably built to serve as a kind of web server or web service server. Provide a web page to the store owner to provide a blog service. In particular, the blog server 30 shows the processed result on the web page or receives necessary input data through the web page. In addition to simple text, images, multimedia, etc., the web page also includes driving software for performing a specific task such as a web application.

On the other hand, for the case that the shop owner terminal 11 is a mobile communication terminal such as a smartphone, the blog server 30 may also provide a web page service for the smartphone. Web pages for smartphones organize web pages in the form of tabs and lists, providing a screen that allows users to easily surf and view the desired information on a small screen.

The blog server 30 is a server that provides a normal blog service. The blog server 30 may post a user-written post (or a post), and a visitor who reads the written post may post a comment, rate a post, or post a post between blogs. Provides the ability to link. In addition, in addition to the normal blog service function, the blog server 30 according to the present invention provides additional functions for the offline store to provide information such as its product information, advertisement, or event.

In addition, the blog server 30 may be a server that can post articles written by the user in addition to the blog. For example, a server providing a home page or a mini home page is also included. These servers also regularly post articles (or pictures, videos, etc.) in a given form, and provide a service for visitors to comment or rate the posted articles. In other words, the blog server 30 corresponds to a server that can post a post regardless of a term commonly referred to.

When each shop owner 11 opens a shop blog, the blog server 30 receives information about a shop of the shop owner 11. Store information includes the store's name, store location, contact information, store description, and the like. This information can be specified as an attribute of a store blog. In particular, the store location attribute of the store blog is set to the entered store location.

The blog server 30 distinguishes the types of postings (or advertisement postings) that can be posted, and allows the shop owner 11 to select the type of postings through the menu. That is, the shop owner 11 selects a kind of posting by selecting a menu, creates an advertisement posting for the selected kind, and posts it on the blog.

Ad postings have a number of properties, and properties can vary depending on the type. However, advertisement postings belonging to one kind have the same property. The blog server 30 requests the store owner 11 to enter a value for the attribute of the advertisement posting when creating the posting. When the type of advertisement posting is determined according to the menu selected by the store owner 11, the blog server 30 requests to input a value for an attribute according to the selected type.

Meanwhile, the advertisement postings have a store location attribute, and the blog server 30 sets the store location attribute of the postings created in the store blog as the store location attribute of the store blog.

The blog server 30 receives a search request for an advertisement posting from the mobile terminal 12, searches for an advertisement posting posted on a store blog, and transmits the result to the mobile terminal 12. In particular, the blog server 30 receives the current location of the mobile terminal 12, retrieves the advertisement posting posted in the store adjacent to the location and transmits the result. At this time, the location-based search service is provided by searching the store location attribute of each advertisement posting.

The blog server 30 described above is largely equipped with two functions. One is a blog service function for posting an advertisement posting, and the other is an advertisement search function for searching for an advertisement posting posted on a blog. According to these two functions, the blog server 30 may be implemented separately from a server having a blog-specific function and an advertisement search server. In this sense, the blog server 30 can be viewed as a local advertising server (or local advertising system) based on the blog. That is, the local advertisement system (or blog server in a broad sense) 30 may be implemented by being composed of a blog server in a narrow sense (a server having a blog-specific function) and an advertisement search server.

In addition, the blog by the blog server 30 of the present invention is different from the conventional blog in that the location information can be retrieved by the location information (that is, blog location information) by inheriting its own location information to the posting. Has In this regard, the blog according to the present invention is referred to as a "location-based blog" and is distinguished from a conventional blog.

Meanwhile, the mobile terminal 12 displays the advertisement posting result by an application (or an advertisement search application) for searching and displaying the advertisement posting. In this case, the advertisement search application provides a screen composed of a list and a tab form.

The database 40 includes a posting attribute DB 41 for storing the posting type and attribute information, a posting search DB 42 for storing the advertisement posting, and the like. However, the configuration of the database 40 is only a preferred embodiment, and in the development of a specific device, it may be configured in a different structure by a database construction theory in view of the ease and efficiency of access and search.

Next, the configuration of the location-based posting advertising system 30 according to an embodiment of the present invention will be described with reference to FIG.

As shown in FIG. 2, the local advertisement system 30 includes an advertisement placement unit 31, an advertisement attribute processing unit 32, an advertisement search unit 33, and a posting transmission unit 34.

The advertisement posting unit 31 posts the advertisement posting 60 on the blog 50 of the store at the request of the shop owner terminal 11. In this case, the advertisement posting 60 is classified into a plurality of types, and the advertisement posting 60 belonging to the same type has the same property. The advertisement placement unit 31 selects a menu to display the advertisement posting 60, and assigns the attribute differently according to the menu.

As shown in FIG. 3, the store blog 50 is composed of a plurality of menus 52, and an advertisement posting 60 is posted on each of the menus 52. In addition, the menu 52 may have a hierarchical structure. For example, menu A may be a submenu and have menus AA, AB, ..., An. Examples of the store blog 50 screen and the advertisement posting 60 screen are shown in FIGS. 4 and 5.

As shown in FIG. 4, store information is displayed at the top (see circle 1) of the store blog 50. Store information is input as information of the store blog 50. Store information includes the store name, type of business (or category), opening hours, contact information, address, and store introduction. In addition, map information based on address may also be provided.

In particular, the address is set as an attribute of the store blog 50 as a store location, and the store location attribute is inherited by the advertisement posting 60 posted on the blog 50. In this case, the shop owner may input a store location by inputting an address, or may enter a store location by designating a specific location on a map through a map search. When an address is input, it may be converted to a location on the map.

The store blog 50 divides the menu into tabs (circles 2 and 5 in FIG. 4). The shop blog of Figure 4a can be seen that it consists of a menu such as "product information", "advertisement", "nearby talk", "visitor". Each tab displays an advertisement posting 60 that belongs to that tab's menu. In particular, the advertisement posting 60 is displayed in the form of a list. In this case, only a part of the advertisement posting 60 may be displayed. For example, the title of the advertisement posting, the title of the advertisement posting and a predetermined attribute (price attribute or brand attribute, etc.), a portion of the title and contents of the advertisement posting, or only a portion of the contents of the advertisement posting may be displayed. When displayed in the form of a list as described above, a portion of the displayed advertisement posting will be referred to as "headline of the advertisement posting".

On the other hand, each menu corresponds to a kind of advertisement posting. That is, the advertisement postings 60 displayed on the same menu all belong to the same kind of posting. The advertisement postings belonging to the "product information" menu of FIG. 4A are all the same kind of postings, and the advertisement postings belonging to the "advertisement" menu are all the same kind of postings. Postings of "product information" and "advertising" postings are different postings.

Depending on the type of posting (or menu), the properties of each posting will vary. For example, postings of the “product information” menu of FIG. 4B have attributes such as brand name, photograph, price, etc., while postings of the “advertisement” menu of FIG. 4C have attributes of title, content, duration, and the like. Therefore, when posting according to each menu, the input window of the properties of the menu appears.

As described above, the type of the advertisement posting 60 is determined according to the selection of each menu, and the attributes and contents of each posting are input and posted on the blog 50 according to the type. The posted advertisement postings 60 are shown in list form. At this time, only the headline of the advertisement posting is shown in the list of the store blog 50.

In one embodiment, clicking on the headline of the posting moves to the screen of the advertisement posting as shown in FIG. As shown in FIG. 5, the advertisement posting 60 displays the contents of the advertisement of the store in one screen. The advertisement posting 60 displays the content and the attribute of the posting together.

As another example, clicking on a headline of a posting may expand the headline of the posting in the list so that the entire contents of the posting can be viewed.

Meanwhile, the attribute of the advertisement posting 60 includes an event duration attribute. The event period is entered as the start time and the end time, and the event progresses from the start time to the end time. Alternatively, when only the end time is input, the event period is set from the input time to the end time.

Next, the advertisement attribute processor 32 sets the store position attribute 65 of the attribute of the advertisement posting 60 by inheriting the store position attribute 55 of the store blog 50.

As shown in FIG. 3, the store location attribute 55 of the store blog 50 has a store position attribute 55, which indicates the store position and has an address or a location value on a map. The store location attribute is inherited by the advertisement posting 60 posted on the store blog 50, so that each advertisement posting 60 also has the same location information as the store position of the blog as the store position attribute 65.

Specific means for inheriting the store location attribute 55 of the store blog to the advertisement posting 60 may be implemented in three ways as shown in FIG.

First, as shown in Figure 6a, through the hat relationship between the blog and the generated posts automatically give the store location value. That is, the store blog 50 and the advertisement posting 60 retrieve the location information value among the attributes that the store blog 50 has when the advertisement posting 60 is called by utilizing the fact that it is a mother-child relationship.

As shown in FIG. 6B, the second method configures the relationship table by having the relationship between the store blog 50 and the advertisement posting 60 with the store location value as the key value (identifier). That is, when the store blog 50 is generated, store location values (location information values) are placed in a relationship table, and the location information values (store locations) are matched by matching the blogs, product information, advertisements, etc. by using the relationship tables. Bring.

As shown in FIG. 6C, a third method is to automatically assign a location information value (product location) to each advertisement posting 60. That is, when generating the advertising posting 60, the store blog 50 has a store location value that is automatically given to the individual advertising posting (60).

Next, the advertisement search unit 33 searches the advertisement posting 60 by the attribute.

The advertisement search unit 33 searches for the advertisement posting 60 by the store location attribute, but searches for the advertisement posting 60 within the predetermined distance from the position of the mobile terminal 12.

As shown in FIG. 7, the advertisement search unit 33 determines the position of the mobile terminal 12. In FIG. 7, when point P is identified as the position of the mobile terminal 12, the advertisement posting 60 of the store blog located within a predetermined distance (or radius) is searched.

As previously seen, the store blog 50 has a store location as an attribute, and the store location attribute is inherited by the advertisement posting 60. Therefore, every advertisement posting 60 has a store location as an attribute. Therefore, the advertisement search unit 33 may search the advertisement location 60 adjacent to the position of the mobile terminal 12 by searching the store location attribute.

In the example of FIG. 7, only advertisement postings A, B, and D within a predetermined distance of the point P (i.e., a circled portion in the figure) are retrieved, and the advertisement posting C (skelling discount event with Kimchi) is excluded.

In addition, the advertisement search unit 33 searches only the advertisement posting 60 for which the event period has not ended. That is, whether or not the event period is over is determined by comparing the end time of the event with the current time (search time). That is, if the end time of the event is later than the current time, it is determined that the event does not end. If the end time of the event is before the current time, the event is determined to be finished.

The example of FIG. 7 is a result of the search at 6 pm on August 11, 2010. If the search is made on the following day, August 12, 2010 at 6 pm, the advertisement posting A (Duck Chicken Beer Service Event) is not searched.

Meanwhile, the advertisement search unit 33 checks the type of advertisement posting and retrieves the attribute corresponding to the type.

As shown in FIG. 8A, each store blog 50 posts an advertisement posting 60 for each type classified by a menu. Therefore, each store blog 50 has a type of advertisement posting 60. For example, a store blog a could be used to create a "post" type of advertising store "store a", "product" type "product a", "event" type "event a", "visitor" type "visitor a" Have In addition, the store blog b has an advertisement posting "store b" of "store" type, "goods b" of "goods" type, "event b" of "event" type, and "visitor b" of "visitor" type.

As shown in FIG. 8B, when searching for the "event" type of advertisement posting 60, only the "event" advertisement posting 60 among the postings of each blog is searched. At this time, the advertisement search unit 33 selects an advertisement posting (or blog) having a location information attribute (or store location attribute) within a predetermined distance of the mobile terminal 12 by the property of the store location (or location information). From there, select the "Event" ad posting.

Therefore, in the example of Fig. 8B, the store positions c, d, e, and f are first searched, and then the advertisement posting 60 of the "event" type having the position information is searched. The searched results are the advertisement postings "event c", "event d", "event e", and "event f".

Meanwhile, the advertisement search unit 33 receives and receives search conditions for the advertisement posting search from the mobile terminal 12. The search condition is composed of any one or more combinations of the location of the mobile terminal, the type of advertisement posting, the store name, the keyword (or keyword), and the like. For example, the mobile terminal 12 may receive and receive the location of the mobile terminal and the type of advertisement posting from the mobile terminal 12. In addition, a store name or a search word (or a keyword) may be received.

A method of selecting a search condition in the mobile terminal 12 will be described below with the description of the posting transmission unit 34.

The posting transmitter 34 transmits the retrieved advertisement posting to the mobile terminal 12.

At this time, the attribute of the posting can be displayed and displayed as processed information. For example, when the event period is displayed, the current time of the mobile terminal 12 may be subtracted from the end time to display a period (or time) in which the event remains. In addition, the shop location can be displayed as the distance (or distance and direction) from the location of the current mobile terminal 12 to the shop location.

As shown in the example of FIG. 9A, the searched advertisement posting is preferably displayed in the form of a tab of a menu and a list of postings. The menu may include the type of advertisement posting. 9A shows a search result screen when "event" is selected.

When the customer clicks (touches) the "Events" tab, a search is made for the "events" type of advertising posting, and the search results are displayed. At this time, the position of the mobile terminal 12 is automatically recognized and transmitted to the search condition. At the bottom of each event ad posting is the time remaining for the event and the distance to the store that does the event.

In the list of FIG. 9A, when the advertisement posting (or the headline of the advertisement posting) is touched or the direction indication on the right side is pressed, the details of the event can be viewed by moving to the page of the advertisement posting of the event.

9B is a screen showing a "store" posting (or information on a store blog) when the "store" tab (or menu) is touched. In this case, unlike the event, since the event does not have an attribute of the event period, information related to the period is not displayed at the bottom.

Meanwhile, as shown in FIG. 9C, a search result of the entire advertisement posting may be shown according to a search condition preset by the customer. In this case, it is possible to show all kinds of advertisement postings found at once.

Also, as with a typical blog post, visitors can post a rating or comment on each post. In this case, the average score of the overall rating or the number of comments may also be displayed on the screen of the list.

Next, a location-based posting advertisement method according to an embodiment of the present invention will be described with reference to FIG. 10.

As shown in Figure 10, the location-based posting advertising method according to the present invention, (a) at the request of the shop owner terminal 11, the blog 50 of the store having an attribute indicating the store location (hereinafter referred to as the store location attribute) Opening a; (b) receiving the input from the shop owner terminal 11 and posting the advertisement posting 60 on the store blog 50, requesting and inputting the attributes of the advertisement posting 60, and receiving the store location attribute of the advertisement posting Inheriting and setting the store location attribute of the store blog; (c) receiving a request from the mobile terminal 12 of the customer to retrieve the advertisement posting by the attribute and receiving the location of the mobile terminal; (d) searching for the advertisement posting 60 by the attribute, but searching for the advertisement posting within a predetermined distance from the position of the mobile terminal 12 in the shop location; And (e) transmitting the searched advertisement posting 60 to the mobile terminal 12 (S50).

For the omission of the description of the method, refer to the description of the location-based posting advertising system described above.

Next, the configuration of the application 70 of the mobile terminal according to an embodiment of the present invention will be described with reference to FIG.

As shown in FIG. 11, the application 70 of the mobile terminal according to an embodiment of the present invention includes a property to search for an advertisement posting 60 and a search attribute selector 71 for determining a value of the attribute. Request search to the server (or blog server) 30, but the advertisement search request unit 72 for transmitting the location of the mobile terminal 12 to the server 30, the advertisement posting retrieved from the server ( 60), but the advertisement posting includes an advertisement search receiving unit (73) including a store location attribute, and a posting display unit (74) displaying the received advertisement posting (60) and displaying the store location together. do.

As mentioned above, although the invention made by this inventor was demonstrated concretely according to the said Example, this invention is not limited to the said Example, Of course, a various change is possible in the range which does not deviate from the summary.

The present invention can be applied to develop an application of a mobile terminal and a location-based posting advertisement system capable of providing an advertisement in a blog post form to search for and display an advertisement posting in a mobile terminal of a customer.

Claims (12)

In the location-based posting advertising system that is connected to the store owner terminal network and connected to the customer's mobile terminal and the wireless network, and retrieves the advertisement posting posted on the store's blog to send to the customer's mobile terminal for display,
An advertisement posting unit configured to display an advertisement posting on a blog of a store according to a request of a store owner terminal and receive an attribute of the advertisement posting;
An advertisement attribute processing unit configured to inherit and store a store position attribute of the advertisement posting attribute of the store blog;
An advertisement search unit for searching the advertisement posting by an attribute; And,
Posting transmission unit for transmitting the retrieved advertisement posting to the mobile terminal,
The advertisement search unit searches for the advertisement posting by the store location attribute, and searches for the advertisement posting where the store location is within a predetermined distance from the position of the mobile terminal.
The advertisement attribute processing unit inherits the store position attribute of the store blog by using a method of automatically assigning the position information to the advertisement posting when generating the advertisement posting,
The advertisement posting is classified into a plurality of kinds, and the advertisement posting belonging to the same kind has the same attribute,
The advertisement search unit checks the type of the advertisement posting, the location-based posting advertising system, characterized in that for retrieving the attribute corresponding to the type.
delete The method of claim 1,
And the attribute of the advertisement posting comprises an event duration attribute.
The method of claim 3,
Wherein the advertising search unit is a location-based posting advertising system, characterized in that for searching only the advertising posting is not finished event period.
delete delete The method of claim 1,
Wherein the advertisement placement unit to display the advertisement posting by selecting a menu, the position-based posting advertising system, characterized in that to give a different attribute according to the menu.
The method of claim 1,
The ad serving unit requests the input of the value of the attribute corresponding to the type when posting the advertisement posting.
delete The method of claim 1,
The posting transmission unit is a location-based posting advertising system, characterized in that for transmitting the searched advertising postings posted by type.
In the location-based posting advertising method for searching the advertising posting posted on the blog of the store by the blog server connected to the network and connected to the store owner terminal via the mobile terminal of the customer and the mobile terminal,
(a) opening a blog of a store having an attribute indicating a store position (hereinafter, referred to as a store position attribute) at the request of the store owner terminal;
(b) receiving an input of the shop owner terminal to post an advertisement posting on the store blog, requesting and inputting an attribute of the advertisement posting, and setting the store location attribute of the advertisement posting as a store location attribute of the store blog; Making;
(c) receiving, from the mobile terminal, a request to retrieve an advertisement posting by attribute, and receiving a location of the mobile terminal;
(d) searching for an advertisement posting based on the attribute, but searching for an advertisement posting whose store location is within a predetermined distance from the position of the mobile terminal; And,
(e) transmitting the retrieved advertisement posting to the mobile terminal,
In the step (b), by using the method of automatically assigning the location information to the advertisement posting, inherit the store location attribute of the store blog,
The advertisement posting is classified into a plurality of kinds, and the advertisement posting belonging to the same kind has the same attribute,
In the step (d), by checking the type of the advertising posting, the location-based posting advertising method, characterized in that to retrieve the property corresponding to the type.
In the mobile terminal is installed with an application that connects to the server and wireless network to search for and display the advertisement posting posted on the store's blog,
The app,
A search attribute selecting unit which determines an attribute for searching the advertisement posting and a value of the attribute;
An advertisement search request unit which requests the server to search for the advertisement posting, and transmits the location of the mobile terminal to the server;
An advertisement search receiving unit for receiving a searched advertisement posting from the server, the advertisement posting including a store location attribute; And,
Displaying the advertisement posting received, including a posting display for displaying the store location,
The store location attribute of the advertisement posting is set by inheriting from the store position attribute of the store blog, and inherits the store position attribute of the store blog by using a method of automatically giving location information to the advertisement posting.
The advertisement posting received from the server in the advertisement search receiving unit has a location within a predetermined distance from the position of the mobile terminal as a store location attribute,
The advertisement posting is classified into a plurality of kinds, and the advertisement posting belonging to the same kind has the same attribute,
The advertisement posting received from the server is a mobile terminal, characterized in that retrieved by checking the type of the advertisement posting to bring the attributes corresponding to the type.

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