JP2023008302A - Information processing system, information processing method and program - Google Patents

Abstract

To provide a campaign person in command with users' personal information and service use histories.SOLUTION: In a system, a restaurant information providing server includes a communication part, a storage part and a control part, and the communication part communicates with a plurality of user terminals and a terminal of a campaign business operator. The storage part stores user information including service use histories provided to users through a service information page transmitted from the system to user terminals, and user identification information in association with each other. The control part publishes campaign information on the information page, and upon receiving a campaign application request from the user terminal through the information page, transmits, to the user terminal, application information inputted by the user about a campaign and a permission screen for inputting validity/invalidity of permission of providing the business operator with the user information. Upon receiving information on the validity of permission through the permission screen, the control part extracts the user information corresponding to the user identification information, and transmits the extracted user information to the business operator terminal or a server connected to the business operator terminal.SELECTED DRAWING: Figure 4

Description

The present invention relates to an information processing system, an information processing method, and a program capable of executing corporate campaigns on websites.

Conventionally, corporate campaigns are carried out on the web. A user who applies for a campaign displays a campaign application screen on a user terminal, inputs personal information and information on answers to questionnaires, and applies for the campaign.

Regarding such a campaign, the following Patent Document 1 discloses that each personal information and a disclosure permission level are stored in a user terminal device, and the user terminal device stores the disclosure request level received from the campaign server. If it is determined that the disclosure permission level satisfies the disclosure request level, the application information including the stored personal information and the campaign response information is sent to the campaign server. there is

JP 2006-072629 A

However, in the conventional technology as described above, personal information such as the user's name, age, gender, telephone number, and e-mail address can be provided to the campaign manager along with the application information for the campaign. History, etc. is not included in personal information, so even if the campaign owner wishes to have information on such service usage history, it is not possible to ask users to enter it in questionnaires etc. during the campaign. Even if it were possible, the information would be incomplete.

In view of the above circumstances, an object of the present invention is to provide an information processing system and information processing system capable of providing not only the user's personal information but also information related to the user's service usage history to the campaign owner during a corporate campaign. It is to provide a processing method, a program and a recording medium.

To achieve the above object, an information processing system according to one aspect of the present invention is an information processing system that processes information regarding services provided to a plurality of users, and includes a communication section, a storage section, and a control section. The communication unit communicates with user terminals of the plurality of users and a business terminal of a business that executes a campaign. The storage unit stores user information including usage history information of services provided to the user via a service information page on which information about the service is posted, which is transmitted from the information processing system to the user terminal. Stored in association with information. The control unit publishes information about the campaign on the service information page, and when receiving a request to apply for the campaign from the user terminal via the service information page, the control unit receives input from the user regarding the campaign. A permission screen for inputting whether or not to approve the provision of the application information and the user information to the business operator is transmitted to the user terminal. Then, when the control unit receives the information indicating permission through the permission screen, the control unit extracts the user information corresponding to the user identification information of the user terminal, and transmits the extracted user information to the operator terminal or the relevant user terminal. Send to the server connected to the operator's terminal.

As a result, when a company campaigns, the information processing system obtains permission from the user to provide user information including service usage history information together with application information. Information can also be provided to the campaign owner.

When the control unit receives the information indicating permission through the permission screen, the control unit transmits the application information input screen related to the campaign to the user terminal, and sends the application information from the user terminal via the input screen. is received, user information corresponding to the user identification information of the user terminal may be extracted, and the extracted user information may be transmitted together with the received application information.

Thereby, the information processing system can provide both the application information and the user information to the business operator.

The user information may include information on user attributes of the user. In this case, the control unit may classify and transmit the extracted user information and the application information for each user attribute included in the user information.

As a result, the information processing system classifies the user information and the application information by user attributes (for example, age, gender, etc.) and makes it possible for the business operator to understand them, thereby enhancing the convenience of the business operator.

Further, the control unit may transmit the user information corresponding to a predetermined user attribute among the extracted user information and the application information corresponding to the user information.

As a result, the information processing system can provide the business operator with application information and user information related to a specific user attribute (for example, a man in his 30s) that the business operator wishes to provide information on, and the information received by the business operator itself can be It saves you the trouble of filtering.

The storage unit may store the usage history information in association with information on service attributes of the service. In this case, the control unit may transmit user information including usage history information associated with a predetermined service attribute among the extracted user information and the application information corresponding to the user information.

As a result, the information processing system can provide the business operator with application information and user information related to a specific service attribute that the business operator wishes to provide information on (for example, usage history of a beer restaurant, etc.). Eliminates the hassle of filtering information.

The application information may have a plurality of answer information indicating respective answers to a plurality of questions including predetermined questions regarding service attributes of the service. In this case, the control unit provides a predetermined answer to the predetermined question in the received application information among the extracted user information, and uses the usage history information that matches the predetermined answer. You may transmit only the user information of the user with a history.

As a result, the information processing system is related to a user who has a specific attribute and a specific usage history that the business operator wishes to provide information about (for example, a user who answered that he likes beer in the application information and actually has a usage history of a beer restaurant, etc.) Application information and user information can be provided to businesses, and the credibility of application information can be further enhanced.

Based on the usage history information in the extracted user information, the control unit also controls services related to the services used by the plurality of users for each of the service attributes indicated by the answers to the predetermined questions in the received application information. Statistical information may be generated and transmitted together with the user information.

As a result, the information processing system also provides statistical information based on the user's service usage history (for example, popular restaurant rankings for each favorite cuisine genre answered by the user) related to the answer in the application information. Businesses can be made to consider the application information in more detail.

The application information may have a plurality of answer information indicating each answer to a plurality of questions including a predetermined question. In this case, the control unit may transmit only the user information of the user who gave the predetermined answer to the predetermined question in the received application information, among the extracted user information.

As a result, the information processing system can provide the business operator with application information and user information related to a specific user (for example, a user who answered that he likes beer) that the business operator wishes to provide information, Eliminates the hassle of filtering information.

The application information may have a plurality of answer information indicating each answer to a plurality of questions. In this case, the control unit may transmit only user information of users whose response rate in the received application information to the plurality of questions is equal to or higher than a predetermined value, among the extracted user information.

As a result, the information processing system can further increase the credibility of the user information by extracting only the user information of users with high response rates for each question in the application information.

An information processing method according to another aspect of the present invention comprises:
Correlating user information including usage history information of services provided to the users via service information pages containing information about services, which is transmitted from an information processing device to user terminals of a plurality of users, with user identification information. and remember
Posting information on campaigns run by businesses on the above service information page,
When receiving a request to apply for the campaign from the user terminal via the service information page, enter the application information entered by the user regarding the campaign and whether or not to approve the provision of the user information to the business operator. Send the permission screen to the above user terminal,
When receiving information indicating that approval is possible via the permission screen, extracting user information corresponding to the user identification information of the user terminal,
Sending the extracted user information to a business terminal of the business operator or a server connected to the business terminal.

A program according to yet another aspect of the present invention provides an information processing apparatus with
Corresponding user information including usage history information of services provided to the users through service information pages containing information about services, which is transmitted from the information processing device to user terminals of a plurality of users, with user identification information memorize it with
Posting information on campaigns run by businesses on the above service information page,
When receiving a request to apply for the campaign from the user terminal via the service information page, enter the application information entered by the user regarding the campaign and whether or not to approve the provision of the user information to the business operator. Send the permission screen to the above user terminal,
When receiving information indicating that approval is possible via the permission screen, extracting user information corresponding to the user identification information of the user terminal,
a step of transmitting the extracted user information to a business operator terminal of the business operator or a server connected to the business operator terminal.

As described above, according to the present invention, when a corporate campaign is held, not only the user's personal information but also information on the user's service usage history can be provided to the campaign owner. However, this effect does not limit the invention.

It is a figure showing composition of a restaurant information offer system concerning one embodiment of the present invention. It is a figure showing hardware constitutions of a restaurant information offer server concerning one embodiment of the present invention. 4 is a diagram showing the structure of a database of a restaurant information providing server according to one embodiment of the present invention; FIG. It is the flowchart which showed the flow of campaign information processing by the restaurant information provision server which concerns on one Embodiment of this invention.

Hereinafter, embodiments of the present invention will be described with reference to the drawings.

[System configuration]
FIG. 1 is a diagram showing the configuration of a restaurant information providing system according to this embodiment.

As shown in the figure, this system includes a restaurant information providing server 100 on the Internet 50 , a plurality of user terminals 200 , a plurality of restaurant terminals 300 and a business operator server 400 .

The restaurant information providing server 100 is a web server that operates a portal site on which information about restaurants is posted. The restaurant information providing server 100 is connected to a plurality of user terminals 200 and restaurant terminals 300 of a plurality of restaurants via the Internet 50 .

The restaurant information providing server 100 provides a restaurant information search system for users of the user terminals 200 on the portal site. Specifically, the restaurant information providing server 100 searches for restaurant information that matches the search conditions based on a search request from the user terminal 200, generates a web page on which the search results are posted, and sends it to the user terminal 200. Send. Also, the restaurant information providing server 100 acts as a proxy for accepting reservations for any restaurant from the user terminal 200 of the user who browses the restaurant information.

User terminals 200 (200A, 200B, 200C, . . . ) are terminals used by users, such as smartphones, mobile phones, tablet PCs (Personal Computers), notebook PCs, desktop PCs, and the like. The user terminal 200 accesses the restaurant information providing server 100, receives the web page, and displays it on the screen using a browser or the like.

The user terminal 200 determines search conditions for restaurants based on the user's operation, and transmits a restaurant search request based on the search conditions to the restaurant information providing server 100 . In this embodiment, the user of the user terminal 200 can transmit a search request by selecting preset search conditions such as the location area (nearest station) of the restaurant, genre, price range, and the like. Then, the user terminal 200 can transmit a reservation request for one of the restaurants displayed as the search results to the restaurant information providing server 100 based on the user's operation.

In order for a user to use various services such as reservations for restaurants through the portal site, the user has an account (ID) as a member of the service provided by the restaurant information providing server 100, and uses the account. It is necessary to log in to the above portal site using When the user uses a predetermined service (for example, restaurant reservation) with the account, usage history information of the service is stored in the restaurant information providing server 100 .

On the other hand, the restaurant information providing server 100 provides a restaurant information management screen (web page) for restaurants (affiliated restaurants) posted on the portal site. The user of the restaurant terminal 300 edits/updates the restaurant information on the web page provided to general users as the search result via the management screen, and uploads the web page to the portal site. can be done.

Restaurant terminals 300 (300A, 300B, 300C, . . . ) are terminals installed in each restaurant, such as tablet PCs, notebook PCs, and desktop PCs. The restaurant terminal 300 can execute processing related to its own restaurant information, such as editing and updating of the restaurant information, through communication with the restaurant information providing server 100 based on the operation of the administrator.

In addition, the restaurant information providing server 100 posts information (for example, a banner with a hyperlink to the application screen for the campaign, etc.) about the campaign carried out by the business on the portal site upon request from the business. , the application information received from the user terminal 200 via the application screen (including, for example, information on the results of responses to questionnaires, etc.) is transmitted to the business operator server 400 .

The business operator server 400 transmits contents such as images and questionnaire (question) information necessary for creating an application screen for the campaign to the restaurant information providing server 100, and via the restaurant information providing server 100, The application information transmitted from the user terminal 200 is received.

In addition to the application information, the restaurant information providing server 100 can provide the operator server 400 with user information including the usage history information regarding users who have applied for the campaign in this embodiment.

[Hardware configuration of restaurant information providing server]
FIG. 2 is a diagram showing the hardware configuration of the restaurant information providing server 100. As shown in FIG. As shown in the figure, the restaurant information providing server 100 includes a CPU (Central Processing Unit) 11, a ROM (Read Only Memory) 12, a RAM (Random Access Memory) 13, an input/output interface 15, and these are connected to each other. A bus 14 is provided.

The CPU 11 appropriately accesses the RAM 13 or the like as necessary, and performs overall control of each block of the restaurant information providing server 100 while performing various kinds of arithmetic processing. The ROM 12 is a non-volatile memory that permanently stores firmware such as an OS, programs, and various parameters to be executed by the CPU 11 . The RAM 13 is used as a work area for the CPU 11, and temporarily holds the OS, various applications being executed, and various data being processed.

The input/output interface 15 is connected to a display unit 16, an operation reception unit 17, a storage unit 18, a communication unit 19, and the like.

The display unit 16 is a display device using, for example, an LCD (Liquid Crystal Display), an OELD (Organic ElectroLuminescence Display), a CRT (Cathode Ray Tube), or the like.

The operation reception unit 17 is, for example, a pointing device such as a mouse, a keyboard, a touch panel, or other input devices. When the operation reception unit 17 is a touch panel, the touch panel can be integrated with the display unit 16 .

The storage unit 18 is, for example, a non-volatile memory such as an HDD (Hard Disk Drive), a flash memory (SSD; Solid State Drive), or other solid state memory. The storage unit 18 stores the OS, various applications, and various data.

As will be described later, particularly in this embodiment, the storage unit 18 has a restaurant information database, a user information database, and a campaign information database in addition to programs such as applications required for campaign information processing, which will be described later.

The communication unit 19 is, for example, a NIC (Network Interface Card) for Ethernet and various modules for wireless communication such as a wireless LAN, and is in charge of communication processing with the user terminal 200 .

Although not shown, the basic hardware configurations of the user terminal 200 and the restaurant terminal 300 are substantially the same as the hardware configuration of the restaurant information providing server 100 .

[Database configuration of restaurant information providing server]
FIG. 3 is a diagram showing the structure of the database of the restaurant information providing server 100. As shown in FIG.

As shown in the figure, the restaurant information providing server 100 has a restaurant information database 31 , a user information database 32 and a campaign information database 33 in the storage unit 18 .

The restaurant information database 31 stores, for each restaurant, the name of the restaurant, location (address or latitude and longitude) information, area information, access information (nearest station information, walking distance information from the nearest station), telephone number, ID that identifies the restaurant (store ID), category information of the restaurant's business type and service, information introducing the restaurant (information indicating the characteristics of the restaurant such as PR text of the restaurant, event information held by the restaurant, etc.) ), image data relating to restaurants (introducing restaurants), menu information relating to menus provided by restaurants, average budget information, business hours, and restaurant attribute information such as website URLs. These pieces of information are input from the restaurant terminal 300 of each restaurant through the management screen provided by the restaurant information providing server 100 . The restaurant information database 31 may also store information (reservation ledger information) indicating the status of reservation acceptance at each restaurant.

The menu information is information corresponding to the menu posted on the site of each restaurant on the portal site, and stores the menu names of a plurality of menus that each restaurant can provide for each restaurant. . The menu information may be stored for each menu category such as appetizer/main dish and lunch/dinner/course. As the menu information, in addition to character information indicating menu names, prices, explanations, etc., image information such as photographs taken of the menu is also stored in association with the menu information.

The area information includes information on a plurality of areas with different size units. A wide area is, for example, a prefecture or municipality, a narrow area is, for example, within several hundred meters from a station (for example, the "Ginza area"), and an area between them is, for example, an area within 1 km from a station. , an area where a plurality of station surrounding areas are grouped together (for example, “Ginza/Shimbashi/Yurakucho area”), etc., but not limited to these. As a result, even the same restaurant is linked to multiple areas depending on its size.

The category information may include, for example, main categories such as Japanese food, Chinese food, Italian food, French food, and yakiniku meat, and more detailed sub-categories such as yakitori/tempura in Japanese food and pasta/pizza in Italian food.

The user information database 32 stores information about users who own the user terminals 200 and are users (members) of the restaurant information service through the portal site provided by the restaurant information providing server 100 . Specifically, the user information database 32 stores user attribute information such as a user ID, password, name, email address (other information that serves as a message destination), telephone number, address, age (group), gender, and birthday. is stored for each user. As the user ID, in addition to any character string specified by the user, the user's e-mail address can also be used.

The user information database 32 also stores usage history information of services provided to the user of the user terminal via the portal site in association with the user ID. More specifically, as the usage history information, reservation information included in the reservation request for each restaurant received from the user terminal 200 (for example, restaurant ID, restaurant name, reservation person name, reservation time, number of users, Usage courses, etc. (also referred to as reservation ledger information), etc., are stored for each restaurant. Further, as the usage history information, information related to the user's order menu generated based on the POS information received from the restaurant terminal 300 may be stored.

Furthermore, as the usage history information, regarding the user of each user terminal 200, browsing history of article content on the portal site, point grant/usage history, products on the EC site linked to the portal site (login with the same account) Information such as purchase history, URL of the transition destination site from the portal site, browsing frequency, browsing time period, etc. Stored in association with attribute information.

The campaign information database 33 contains information (images and text) necessary for posting information such as banners related to campaigns carried out by the business operators on the portal site, as well as information displayed on the campaign application screen linked to the banners. Content (questionnaire question information, etc.) received from the user terminal 200 and input information (application information) such as answer information to the questionnaire questions received from the user terminal 200 via the application screen are also stored.

In addition, the content displayed on the campaign application screen includes information for displaying a permission screen for inputting whether or not to approve the provision of the application information and user information including usage history information to the business operator. included.

Each of these databases is associated with each other, referred to, and used as necessary in campaign information processing by the restaurant information providing server 100, which will be described later.

[Operation of restaurant information providing server]
Next, the operation of the restaurant information providing server 100 configured as above will be described. The operation is executed by cooperation between hardware such as the CPU 11 and the communication unit 19 of the restaurant information providing server 100 and software stored in the storage unit 18 . In the following description, for convenience, the CPU 11 is assumed to be the operating body.

FIG. 4 is a flowchart showing the flow of campaign information processing by the restaurant information providing server 100. As shown in FIG.

As shown in the figure, the CPU 11 determines whether or not the user terminal 200 has accessed the top page of the portal site or other pages within the site (hereinafter collectively referred to as a restaurant information providing page). Make a decision (step 41).

If it is determined that the restaurant information providing page has been accessed (Yes), the CPU 11 posts a campaign information banner on the restaurant information providing page based on the information obtained from the campaign information database 33 (step 42).

Subsequently, the CPU 11 transmits the restaurant information providing page on which the banner is posted to the user terminal 200 (step 43).

Subsequently, the CPU 11 determines whether or not the banner has been clicked/tapped on the restaurant information providing page (step 44).

If it is determined that the banner has been clicked/tapped (Yes), the CPU 11, based on the information acquired from the campaign information database 33, collects campaign application information (questionnaire response information) input by the user of the user terminal 200. etc.) and whether or not to approve the provision of the user information (including usage history information) of the user to the business operator (whether or not to agree to the terms regarding the handling of personal information). (step 45). Here, the permission screen may be generated and transmitted separately for the permission screen regarding the provision of user information and the permission screen regarding the provision of application information, or the permission regarding provision of user information and the provision of application information may be combined. may be accepted on a single screen.

If the user of the user terminal 200 has not logged into the restaurant information providing service at the time the banner is accessed, the CPU 11 sends a login screen to the user terminal 200 and causes the user terminal 200 to log in. After that, the above consent screen is sent.

Subsequently, the CPU 11 judges whether or not "approval" has been input (for example, the approval button has been pressed) on the above approval screen (step 46).

If it is determined that permission has been input on the permission screen (Yes), the CPU 11 generates a questionnaire screen for applying for the campaign based on the information obtained from the campaign information database 33, and transmits it to the user terminal 200. (Step 47). Although not shown, the questionnaire screen includes a plurality of questions and answer entry fields, and a campaign application button for sending answer information when all the questions have been answered.

Subsequently, the CPU 11 determines whether or not reply information has been received from the user terminal 200 (step 48).

When determining that the response information has been received (Yes), the CPU 11 associates the response information with the user ID and stores it in the campaign information database 33 (step 49).

Subsequently, the CPU 11 determines whether or not reply information has been received from a predetermined number (eg, 100, 500, 1000, etc.) of user terminals 200 (step 50).

When determining that response information has been received from a predetermined number of user terminals 200 (Yes), the CPU 11 extracts user information corresponding to the user ID of the user terminal that sent the response information (step 51).

Subsequently, the CPU 11 classifies the answer information and the corresponding user information according to user attributes (step 52). A user attribute may be, for example, one or a combination of gender, age, place of residence, and the like.

Then, the CPU 11 transmits the reply information and the corresponding user information to the provider server 400 for each division (step 53).

The CPU 11 repeats the above processing until the campaign period set with the business operator expires. It should be noted that the CPU 11 stores the answer information until the end of the campaign period instead of sending a predetermined number of the answer information and the user information to the operator server 400 at a time. You may send.

[summary]
As described above, according to the present embodiment, the restaurant information providing server 100 obtains permission from the user to provide user information including service usage history information together with application information during a corporate campaign. Not only the personal information of the user, but also information on the service usage history of the user can be provided to the business owner of the campaign.

As a result, the business operator not only analyzes the user's campaign application information (questionnaire response information) through the restaurant information providing server 100, but also analyzes it by linking it with the data on the user's actual use of the restaurant. It can be used for CRM (Customer Relationship Management). On the other hand, the management side of the restaurant information providing server 100 can sell the above user information to business operators and also collect specific user information who has applied for campaigns, which can be used for its own service by considering it. can be done.

[Modification]
The present invention is not limited to the above-described embodiments, and various modifications can be made without departing from the gist of the present disclosure.

In the above-described embodiment, the restaurant information providing server 100 classifies the extracted user information and response information (application information) for each user attribute and transmits them to the provider server 400 . Instead of this, the restaurant information providing server 100 selects only user information corresponding to predetermined user attributes (sex, age, place of residence, etc.) and application information corresponding to the user information from among the extracted user information. It may be transmitted to the provider server 400 . As a result, the restaurant information providing server 100 can provide the business operator with application information and user information related to a specific user attribute (for example, a man in his 30s) that the business operator wishes to provide information on, and the business operator itself receives the application information and user information. This saves you the trouble of filtering the information you have collected.

In the above-described embodiment, the restaurant information providing server 100 associates and stores the usage history information in the user information database 32 with attribute information of the restaurant. Only user information including usage history information (for example, reservation history information for a beer restaurant) associated with a predetermined attribute of the store (for example, category, menu provided, etc.) is sent to the business server 400 together with application information corresponding to the user information. You may send. This also allows the restaurant information providing server 100 to save the trouble of filtering the information received by the business operator itself.

In the above-described embodiment, the questions in the questionnaire include predetermined questions about some attribute of the eating and drinking service (for example, questions about favorite food or alcohol, questions about preferences for specific food or alcohol, etc.). may be In this case, the restaurant information providing server 100 gives a predetermined answer to the predetermined question in the answer information among the user information extracted corresponding to the answer information, and the predetermined question in the usage history information. Only the user information of users who have usage histories that match the answers may be sent to the provider server 400 . As a result, the restaurant information providing server 100 allows users who have specific attributes and specific usage histories to whom the business operator wishes to provide information (for example, restaurants that answer that they like beer in the answer information and are actually categorized as beer restaurants). Application information and user information related to a user who has a usage history of ) can be provided to the business operator, and the credibility of the application information can be further enhanced.

In addition, the restaurant information providing server 100 generates statistical information about the restaurant used by each user for each attribute of the restaurant service indicated by the predetermined question based on the usage history information in the extracted user information, You may transmit the said statistical information to the provider server 400 with user information. As a result, the restaurant information providing server 100 also provides statistical information based on the user's restaurant usage history, which is related to the answers to the questionnaire, so that the business operator can consider the application information in more detail. can be done. The statistical information is, for example, the popularity (most frequently used) restaurant ranking for each favorite food category answered by the user, but is not limited to this.

Further, the restaurant information providing server 100 stores only the user information of the user who gave a predetermined answer to the predetermined question about the attribute of the eating and drinking service in the received application information from the extracted user information. can be sent to As a result, the restaurant information providing server 100 can provide the business operator with application information and user information about a specific user (for example, a user who answered that he likes beer) for which the business operator wishes to provide information. This eliminates the need to filter the information received by the

Further, the restaurant information providing server 100 transmits only the user information of users whose response rate in the received application information to the plurality of questions is equal to or higher than a predetermined value among the extracted user information to the business operator server 400. may As a result, the restaurant information providing server 100 extracts only the user information of users with a high response rate for each question in the application information and provides it to the business operator server 400, thereby further enhancing the credibility of the user information.

In the above-described embodiment, the restaurant information providing server 100 does not directly transmit the user information and application information to the operator server 400, but rather transmits the user information and application information to a server connected to the operator server 400. may be transmitted, and the business server 400 may download the user information and application information from the server.

Further, in the above-described embodiment, the restaurant information providing server 100 transmits the answer information together with the corresponding user information to the provider server 400 when the predetermined number of answer information is received. However, the timing of transmitting the user information is not limited to this. Only the reply information is transmitted to the business server 400 first, and the corresponding user information is transmitted in response to a request from the business server 400. You may

In the above embodiment, the restaurant information providing server 100 generates a consent screen and a questionnaire screen by itself and transmits them to the user terminal 200 when the campaign banner is clicked/tapped. When "OK" is entered, the restaurant information providing server 100 does not generate a questionnaire screen, but causes the user terminal 200 to jump to the questionnaire screen managed or contracted by the business operator, and enters "OK" ( For the user terminal 200 that has transmitted the application request for the campaign, the corresponding user information may be extracted and transmitted to the provider server 400 .

In the above-described embodiment, the provision of restaurant information (restaurant reservation) was taken as an example of the service, but the service is not limited to this. Also, the present invention can be similarly applied to EC site services that sell products. In this case, the restaurant information providing server 100 also functions as a server corresponding to the various services.

Among the inventions described in the claims of the present application, the invention described as "information processing method" automatically performs each step by at least one device such as a computer by information processing by software. It is not performed by humans using devices such as computers. That is, the "information processing method" is an information processing method using computer software, and is not a method of manipulating a computing tool such as a computer.

11 CPU
18... Storage unit 19... Communication unit 31... Restaurant information database 32... User information database 33... Campaign information database 100... Restaurant information providing server 200... User terminal 300... Restaurant terminal 400... Business operator server

Claims (11)

An information processing system that processes information about services provided to a plurality of users,
a communication unit that communicates with the user terminals of the plurality of users and the operator terminal of the operator that executes the campaign;
User information including usage history information of a service provided to the user via a service information page containing information about the service, which is transmitted from the information processing system to the user terminal, is associated with user identification information. a storage unit that stores
Post information about the campaign on the service information page,
When a request to apply for the campaign is received from the user terminal via the service information page, input whether or not to approve the application information entered by the user regarding the campaign and the provision of the user information to the business operator. to the user terminal, and
extracting user information corresponding to the user identification information of the user terminal when information indicating permission is received through the permission screen;
An information processing system comprising: a control unit that transmits the extracted user information to the business operator terminal or a server connected to the business operator terminal. The information processing system according to claim 1,
The control unit
when receiving information indicating that permission is possible via the permission screen, transmitting the input screen of the application information related to the campaign to the user terminal;
when application information is received from the user terminal via the input screen, extracting user information corresponding to the user identification information of the user terminal;
An information processing system that transmits the extracted user information together with the received application information. The information processing system according to claim 2,
The user information has information on user attributes of the user,
The information processing system, wherein the control unit divides and transmits the extracted user information and the application information for each of the user attributes included in the user information. The information processing system according to claim 2,
The user information has information on user attributes of the user,
The information processing system, wherein the control unit transmits user information corresponding to a predetermined user attribute among the extracted user information and the application information corresponding to the user information. The information processing system according to claim 2,
the storage unit stores the usage history information in association with information about service attributes of the service;
The information processing system, wherein the control unit transmits user information including usage history information associated with a predetermined service attribute in the extracted user information and the application information corresponding to the user information. The information processing system according to claim 5,
The application information has a plurality of answer information indicating each answer to a plurality of questions including predetermined questions regarding service attributes of the service,
The control unit provides a predetermined answer to the predetermined question in the received application information from among the extracted user information, and selects a usage history that matches the predetermined answer in the usage history information. An information processing system that transmits only user information of a user who owns the information. The information processing system according to claim 2 or 3,
The application information has a plurality of answer information indicating each answer to a plurality of questions including predetermined questions regarding service attributes of the service,
Based on the usage history information in the extracted user information, the control unit controls services related to the services used by the plurality of users for each of the service attributes indicated by the answers to the predetermined questions in the received application information. An information processing system that generates statistical information and transmits the statistical information together with the user information. The information processing system according to claim 2,
The application information has a plurality of answer information indicating each answer to a plurality of questions including a predetermined question,
The information processing system, wherein the control unit transmits only user information of a user who has given a predetermined answer to the predetermined question in the received application information, among the extracted user information. The information processing system according to claim 2,
The application information has a plurality of answer information indicating each answer to a plurality of questions,
The information processing system, wherein the control unit transmits only the user information of users whose response rate in the received application information to the plurality of questions is equal to or higher than a predetermined value, among the extracted user information. Correlating user information including usage history information of services provided to the users via service information pages containing information about services, which is transmitted from an information processing device to user terminals of a plurality of users, with user identification information. and remember
Post information about campaigns run by the business on the service information page;
When receiving a request to apply for the campaign from the user terminal via the service information page, enter the application information entered by the user regarding the campaign and whether or not to approve the provision of the user information to the business operator. to the user terminal, and
extracting user information corresponding to the user identification information of the user terminal when information indicating permission is received through the permission screen;
An information processing method, wherein the extracted user information is transmitted to an operator terminal of the operator or a server connected to the operator terminal. information processing equipment,
User information including usage history information of services provided to the users through service information pages containing information about services, which is transmitted from the information processing device to user terminals of a plurality of users, is associated with user identification information. memorize it with
Post information about campaigns run by the business on the service information page;
When receiving a request to apply for the campaign from the user terminal via the service information page, enter the application information entered by the user regarding the campaign and whether or not to approve the provision of the user information to the business operator. to the user terminal, and
extracting user information corresponding to the user identification information of the user terminal when information indicating permission is received through the permission screen;
a step of transmitting the extracted user information to a business operator terminal of the business operator or a server connected to the business operator terminal.

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