CN106408758A - Advertisement putting method and device or automatic vending machine - Google Patents
Advertisement putting method and device or automatic vending machine Download PDFInfo
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- CN106408758A CN106408758A CN201510446023.XA CN201510446023A CN106408758A CN 106408758 A CN106408758 A CN 106408758A CN 201510446023 A CN201510446023 A CN 201510446023A CN 106408758 A CN106408758 A CN 106408758A
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Abstract
The invention discloses an advertisement putting method and device for an automatic vending machine, which can accurately send useable information to a user, and reduce time waste and advertisement resource waste. The advertisement putting method for the automatic vending machine includes: acquiring member account information of a current user acquired by the automatic vending machine; determining a specific advertisement corresponding to the current user according to the member account information and a stored corresponding relation between the member account and the specific advertisement; pushing the specific advertisement to the automatic vending machine, and allowing an advertisement playing interface of the automatic vending machine to play the specific advertisement.
Description
Technical field
The present invention relates to automatic vending machine technical field, more particularly to a kind of it is applied to the wide of automatic vending machine
Accuse put-on method and device.
Background technology
Automatic vending machine is a kind of brand-new business zero that 20 century 70s grow up from Japan and America and Europe
Sell form.With scientific and technological development, automatic vending machine industry is being moved towards information-based and is being realized further rationally
Change.At present, automatic vending machine not only can carry out commodity (such as beverage, food, lottery ticket etc.) transaction,
The advertisement of video or picture can also be play, with to public's transmission information.
At present, automatic vending machine adopts list mode to play advertisement, that is, according to locally or remotely servicing mostly
The set advertising orders list in device end is carrying out advertisement broadcasting.Although this broadcast mode is simple, there is no pin
To property, user is likely to not high to such ad interest, or ad content is completely unsuitable for this user.Cause
This, the advertisement putting mode of existing automatic vending machine not only can cause the waste of time and advertising resource, and
Nor accurately it is suitable for information to user's transmission.
Content of the invention
Embodiments provide a kind of advertisement placement method being applied to automatic vending machine and device, with standard
True is suitable for information to user's transmission, reduces the waste of time and advertising resource.
What the embodiment of the present invention was provided is applied to the advertisement placement method of automatic vending machine, including:
Obtain member's accounts information of the active user being gathered by automatic vending machine;
According to described member's accounts information, and member's account of storage and the corresponding relation of particular advertisement, really
Determine the corresponding particular advertisement of active user;
Described particular advertisement is pushed to automatic vending machine, so that the advertisement broadcast interface of described automatic vending machine is broadcast
Put described particular advertisement.
Specifically, the described member's accounts information obtaining the active user being gathered by automatic vending machine, including:
Obtain member's accounts information of the active user institute brush member card being gathered by automatic vending machine;Or
Obtain member's accounts information that the active user being gathered by automatic vending machine is inputted by keyboard operation.
Specifically, the corresponding relation of described member's account and particular advertisement, according to the log-on message of member's account,
Purchaser record, collection record, browse record and reward voucher claim record at least one and set push away
Recommend strategy to obtain.
Preferably, methods described also includes:
When not getting member's accounts information of active user, obtain and work as described in automatic vending machine gathers
The face characteristic information of front user;
According to described face characteristic information, determine the user's group of described active user's ownership;
According to the user's group of described active user ownership, and the user's group of storage is corresponding with group targeted ads
Relation, determines corresponding group of targeted ads of active user;
By described group of directional advertisement sending to automatic vending machine, make the advertisement broadcast interface of described automatic vending machine
Play described group of targeted ads.
Specifically, described the user's group of described active user's ownership is determined according to described face characteristic information,
Including:
According to described face characteristic information, determine gender group and/or the age group of described active user's ownership.
In the technical scheme of the embodiment of the present invention, according to member's accounts information, determine that active user is corresponding
Particular advertisement, this particular advertisement is pushed to automatic vending machine, so that the advertisement broadcast interface of automatic vending machine is broadcast
Put this particular advertisement.Compared to existing technology, the present invention program can targetedly throw in for active user and be suitable for extensively
Accuse such that it is able to accurately be suitable for information to user's transmission, reduce the waste of time and advertising resource.
Based on identical inventive concept, the embodiment of the present invention additionally provides and a kind of is applied to the wide of automatic vending machine
Accuse delivery device, including:
Acquiring unit, for obtaining member's accounts information of the active user being gathered by automatic vending machine;
Determining unit, for according to described member's accounts information, and member's account of storage and particular advertisement
Corresponding relation, determine the corresponding particular advertisement of active user;
Push unit, for described particular advertisement is pushed to automatic vending machine, makes described automatic vending machine
Advertisement broadcast interface plays described particular advertisement.
Specifically, described acquiring unit, for obtaining the brushed member of active user being gathered by automatic vending machine
Member's accounts information of card;Or, obtain the active user being gathered by automatic vending machine defeated by keyboard operation
The member's accounts information entering.
Specifically, the corresponding relation of described member's account and particular advertisement, according to the log-on message of member's account,
Purchaser record, collection record, browse record and reward voucher claim record at least one and set push away
Recommend strategy to obtain.
Preferably, described acquiring unit, is additionally operable to when not getting member's accounts information of active user,
Obtain the face characteristic information of the described active user being gathered by automatic vending machine;
Described determining unit, is additionally operable to according to described face characteristic information, determines described active user's ownership
User's group;According to the user's group of described active user ownership, and the user's group of storage and group targeted ads
Corresponding relation, determines corresponding group of targeted ads of active user;
Described push unit, is additionally operable to described group of directional advertisement sending to automatic vending machine, makes described automatic
The advertisement broadcast interface of vending machine plays described group of targeted ads.
Specifically, described determining unit, for according to described face characteristic information, determining described active user
The gender group of ownership and/or age group.
Compared to existing technology, using the advertisement delivery device of the embodiment of the present invention, can be active user's specific aim
Input be suitable for advertisement such that it is able to accurately be suitable for information to user's transmission, reduce time and advertising resource
Waste.
The embodiment of the present invention additionally provides a kind of advertisement placement method being applied to automatic vending machine, including:
Obtain the face characteristic information of the active user being gathered by automatic vending machine;
According to described face characteristic information, determine the user's group of described active user's ownership;
According to the user's group of described active user ownership, and the user's group of storage is corresponding with group targeted ads
Relation, determines corresponding group of targeted ads of active user;
By described group of directional advertisement sending to automatic vending machine, make the advertisement broadcast interface of described automatic vending machine
Play described group of targeted ads.
Wherein, described according to described face characteristic information, determine the user's group of described active user's ownership, bag
Include:According to described face characteristic information, determine gender group and/or the age group of described active user's ownership.
Using the advertisement placement method of such scheme, vending machine can throw in, for user, the advertisement being suitable for, thus
Minimizing time and the waste of advertising resource.
The embodiment of the present invention additionally provides a kind of advertisement delivery device being applied to automatic vending machine, including:
Acquiring unit, for obtaining the face characteristic information of the active user being gathered by automatic vending machine;
Determining unit, for according to described face characteristic information, determining the user's group of described active user's ownership;
And the user's group according to described active user ownership, and the user's group of storage and the corresponding pass organizing targeted ads
System, determines corresponding group of targeted ads of active user;
Push unit, makes described automatic vending machine for by described group of directional advertisement sending to automatic vending machine
Advertisement broadcast interface play described group of targeted ads.
Using the advertisement delivery device of such scheme, vending machine can throw in, for user, the advertisement being suitable for, thus
Minimizing time and the waste of advertising resource.
Brief description
Fig. 1 is applied to the advertisement placement method schematic flow sheet of automatic vending machine for one embodiment of the invention;
Fig. 2 is applied to the advertisement placement method schematic flow sheet of automatic vending machine for another embodiment of the present invention;
Fig. 3 is applied to the advertisement delivery device structural representation of automatic vending machine for the embodiment of the present invention;
Fig. 4 is applied to the advertisement placement method schematic flow sheet of automatic vending machine for further embodiment of this invention.
Specific embodiment
In order to accurately be suitable for information to user's transmission, reduce the waste of time and advertising resource, the present invention is real
Apply example and provide a kind of advertisement placement method being applied to automatic vending machine and device.
As shown in figure 1, the advertisement placement method being applied to automatic vending machine that one embodiment of the invention provides,
Comprise the steps:
Member's accounts information of the active user that step 101, acquisition are gathered by automatic vending machine;
Step 102, according to member's accounts information, and member's account pass corresponding with particular advertisement of storage
System, determines the corresponding particular advertisement of active user;
Step 103, particular advertisement is pushed to automatic vending machine, make the advertisement broadcast interface of automatic vending machine
Play particular advertisement.
Wherein, step 101 may particularly include:Obtain the brushed member of active user being gathered by automatic vending machine
Member's accounts information of card;Or obtain and inputted by keyboard operation by the active user that automatic vending machine gathers
Member's accounts information.It should be understood that keyboard and/or credit card area are provided with automatic vending machine, for
Family inputs member's accounts information.
The corresponding relation of member's account and particular advertisement, can according to the log-on message of member's account, purchaser record,
Collection record, the Generalization bounds that are at least one and setting browsing in record and reward voucher application record obtain
Arrive.
For example, record browsed according to A member's account, this user concern to mobile phone productses in month
Degree is higher, then the corresponding particular advertisement of A member's account is mobile phone advertisement;Purchase according to B member's account
Buy record, this user repeatedly bought the articles for daily use, the then corresponding particular advertisement of B member's account in three months
For the articles for daily use advertisement;C member's account is new registration account, according in C member's Account Registration information
Ship-to, determines that the corresponding particular advertisement of C member is periphery cuisines;Preferential according to D member's account
Certificate claims record, still has not out of date reward voucher, then the corresponding particular advertisement of D member's account limits for reward voucher
With the corresponding advertisement of product.Can set up in the way of using off line data analysis member's account and particular advertisement it
Between corresponding relation.
In the technical scheme of the embodiment of the present invention, according to member's accounts information, determine that active user is corresponding
Particular advertisement, this particular advertisement is pushed to automatic vending machine, so that the advertisement broadcast interface of automatic vending machine is broadcast
Put this particular advertisement.Compared to existing technology, the present invention program can targetedly throw in for active user and be suitable for extensively
Accuse such that it is able to accurately be suitable for information to user's transmission, reduce the waste of time and advertising resource.
It is noted that the executive agent of each step of the provided method of above-described embodiment may each be same
Server apparatus, or, each step of the method can also be by different server equipment as executive agent.
Photographic head be may further be provided on automatic vending machine, photographic head is used for gathering facial image.In this base
On plinth, advertisement placement method can also include the steps of:
When not getting member's accounts information of active user, obtain the current use being gathered by automatic vending machine
The face characteristic information at family;
According to face characteristic information, determine the user's group of active user's ownership;
According to the user's group of active user's ownership, and the user's group of storage is closed with the corresponding of group targeted ads
System, determines corresponding group of targeted ads of active user;
Directional advertisement sending will be organized to automatic vending machine, and make the advertisement broadcast interface broadcasting group of automatic vending machine fixed
To advertisement.
If active user is non-member user, member's accounts information of active user cannot be got, but
This active user still can buy commodity using vending machine.In this embodiment, when not getting active user's
During member's accounts information, obtain the face characteristic information of active user, according to face characteristic information, first really
The user's group of settled front user attaching, then the user's group according to active user's ownership, determines active user couple
The group targeted ads answered.Using the program, even in the face of non-member user, vending machine can be still its throwing
Put applicable advertisement, thus reducing the waste of time and advertising resource.
Specifically, according to face characteristic information, determine the user's group of active user's ownership, including:According to people
Face characteristic information, determines gender group and/or the age group of active user's ownership.
For example, corresponding group of targeted ads of boy are model automobile advertisement, and corresponding group of targeted ads of young girl are
Skirt ornaments advertisement, corresponding group of targeted ads of young and middle-aged women are advertisement for cosmetics, corresponding group of old people
Targeted ads are health product advertisement, etc., the corresponding pass between user's group and group targeted ads can be set up according to this
System.
As shown in Fig. 2 the advertisement putting side being applied to automatic vending machine that one embodiment of the present invention provides
Method, specifically includes following steps:
Step 201, judge that whether active user inputs member's accounts information on automatic vending machine;If it is,
Execution step 202, otherwise, execution step 205;
Member's accounts information of the active user that step 202, acquisition are gathered by automatic vending machine;
Step 203, according to member's accounts information, and member's account pass corresponding with particular advertisement of storage
System, determines the corresponding particular advertisement of active user;
Step 204, particular advertisement is pushed to automatic vending machine, make the advertisement broadcast interface of automatic vending machine
Play particular advertisement;
The face characteristic information of the active user that step 205, acquisition are gathered by automatic vending machine;
Step 206, according to face characteristic information, determine the user's group of active user's ownership;
Step 207, the user's group according to active user's ownership, and the user's group of storage and group targeted ads
Corresponding relation, determine corresponding group of targeted ads of active user;
Step 208, directional advertisement sending will be organized to automatic vending machine, and make the advertisement of automatic vending machine play boundary
Face broadcasting group targeted ads.
Using this embodiment scheme, can targetedly throw in applicable advertisement for active user such that it is able to accurately
Be suitable for information to user's transmission, reduce the waste of time and advertising resource.
As shown in figure 3, being based on identical inventive concept, the embodiment of the present invention additionally provides one kind and is applied to certainly
The advertisement delivery device of dynamic vending machine, including:
Acquiring unit 31, for obtaining member's accounts information of the active user being gathered by automatic vending machine;
Determining unit 32, for according to member's accounts information, and member's account of storage and particular advertisement
Corresponding relation, determines the corresponding particular advertisement of active user;
Push unit 33, for particular advertisement is pushed to automatic vending machine, makes the advertisement of automatic vending machine broadcast
Put interface and play particular advertisement.
Specifically, acquiring unit 31, for obtaining the active user institute brush member card being gathered by automatic vending machine
Member's accounts information;Or, obtain and inputted by keyboard operation by the active user that automatic vending machine gathers
Member's accounts information.
Specifically, the corresponding relation of member's account and particular advertisement, according to log-on message, the purchase of member's account
Buy the recommendation of record, collection record, at least one and setting browsing in record and reward voucher application record
Strategy obtains.
In a preferred embodiment, acquiring unit 31, are additionally operable to not get member's account of active user
During the information of family, obtain the face characteristic information of the active user being gathered by automatic vending machine;
Determining unit 32, is additionally operable to according to face characteristic information, determines the user's group of active user's ownership;Root
According to the user's group of active user's ownership, and the user's group of storage and the corresponding relation of group targeted ads, determine
Corresponding group of targeted ads of active user;
Push unit 33, is additionally operable to group directional advertisement sending to automatic vending machine, makes the wide of automatic vending machine
Accuse broadcast interface broadcasting group targeted ads.
Specifically, determining unit 32, for according to face characteristic information, determining the sex of active user's ownership
Group and/or age group.
Compared to existing technology, using the advertisement delivery device of the embodiment of the present invention, can be active user's specific aim
Input be suitable for advertisement such that it is able to accurately be suitable for information to user's transmission, reduce time and advertising resource
Waste.
As shown in figure 4, based on similar inventive concept, the embodiment of the present invention additionally provides one kind and is applied to certainly
The advertisement placement method of dynamic vending machine, including:
The face characteristic information of the active user that step 401, acquisition are gathered by automatic vending machine;
Step 402, according to face characteristic information, determine the user's group of active user's ownership;
Step 403, the user's group according to active user's ownership, and the user's group of storage and group targeted ads
Corresponding relation, determine corresponding group of targeted ads of active user;
Step 404, directional advertisement sending will be organized to automatic vending machine, and make the advertisement of automatic vending machine play boundary
Face broadcasting group targeted ads.
Wherein, according to face characteristic information, determine the user's group of active user's ownership, including:According to face
Characteristic information, determines gender group and/or the age group of active user's ownership.
In this embodiment, obtain the face characteristic information of active user, according to face characteristic information, first
Determine the user's group of active user's ownership, then the user's group according to active user's ownership, determines active user
Corresponding group of targeted ads.Using the program, vending machine can throw in, for user, the advertisement being suitable for, thus subtracting
Few time and the waste of advertising resource.
Based on similar inventive concept, the embodiment of the present invention additionally provides and a kind of is applied to the wide of automatic vending machine
Accuse delivery device, including:
Acquiring unit, for obtaining the face characteristic information of the active user being gathered by automatic vending machine;
Determining unit, for according to face characteristic information, determining the user's group of active user's ownership;And according to
The user's group of active user's ownership, and the user's group of storage and the corresponding relation of group targeted ads, determine and work as
Front corresponding group of targeted ads of user;
Push unit, for organizing directional advertisement sending to automatic vending machine, makes the advertisement of automatic vending machine broadcast
Put interface broadcasting group targeted ads.
Using the advertisement delivery device of above-described embodiment, vending machine can throw in, for user, the advertisement being suitable for, from
And reduce the waste of time and advertising resource.
Those skilled in the art are it should be appreciated that embodiments of the invention can be provided as method, system or meter
Calculation machine program product.Therefore, the present invention can be using complete hardware embodiment, complete software embodiment or knot
Close the form of the embodiment of software and hardware aspect.And, the present invention can adopt and wherein wrap one or more
Computer-usable storage medium containing computer usable program code (including but not limited to disk memory,
CD-ROM, optical memory etc.) the upper computer program implemented form.
The present invention is to produce with reference to method according to embodiments of the present invention, equipment (system) and computer program
The flow chart of product and/or block diagram are describing.It should be understood that can by computer program instructions flowchart and
/ or block diagram in each flow process and/or the flow process in square frame and flow chart and/or block diagram and/
Or the combination of square frame.These computer program instructions can be provided to general purpose computer, special-purpose computer, embed
The processor of formula datatron or other programmable data processing device is to produce a machine so that passing through to calculate
The instruction of the computing device of machine or other programmable data processing device produces for realizing in flow chart one
The device of the function of specifying in individual flow process or multiple flow process and/or one square frame of block diagram or multiple square frame.
These computer program instructions may be alternatively stored in and computer or other programmable datas can be guided to process and set
So that being stored in this computer-readable memory in the standby computer-readable memory working in a specific way
Instruction produce and include the manufacture of command device, the realization of this command device is in one flow process or multiple of flow chart
The function of specifying in flow process and/or one square frame of block diagram or multiple square frame.
These computer program instructions also can be loaded in computer or other programmable data processing device, makes
Obtain and series of operation steps is executed on computer or other programmable devices to produce computer implemented place
Reason, thus the instruction of execution is provided for realizing in flow chart one on computer or other programmable devices
The step of the function of specifying in flow process or multiple flow process and/or one square frame of block diagram or multiple square frame.
In a typical configuration, computing device includes one or more processors (CPU), input/defeated
Outgoing interface, network interface and internal memory.
Internal memory potentially includes the volatile memory in computer-readable medium, random access memory
(RAM) and/or the form such as Nonvolatile memory, such as read only memory (ROM) or flash memory (flash RAM).
Internal memory is the example of computer-readable medium.
Computer-readable medium include permanent and non-permanent, removable and non-removable media can by appoint
What method or technique is realizing information Store.Information can be computer-readable instruction, data structure, program
Module or other data.The example of the storage medium of computer includes, but are not limited to phase transition internal memory
(PRAM), static RAM (SRAM), dynamic random access memory (DRAM), its
The random access memory (RAM) of his type, read only memory (ROM), electrically erasable are read-only
Memorizer (EEPROM), fast flash memory bank or other memory techniques, read-only optical disc read only memory
(CD-ROM), digital versatile disc (DVD) or other optical storage, magnetic cassette tape, tape magnetic
Disk storage or other magnetic storage apparatus or any other non-transmission medium, can be used for storage can be calculated
The information that equipment accesses.Define according to herein, computer-readable medium does not include temporary computer-readable matchmaker
Body (transitory media), the such as data signal of modulation and carrier wave.
Also, it should be noted term " inclusion ", "comprising" or its any other variant be intended to non-
The comprising of exclusiveness, so that include a series of process of key elements, method, commodity or equipment not only wrap
Include those key elements, but also include other key elements being not expressly set out, or also include for this process,
Method, commodity or the intrinsic key element of equipment.In the absence of more restrictions, " included by sentence
One ... " key element that limits is it is not excluded that in process, method, commodity or the equipment including key element
Also there is other identical element.
It will be understood by those skilled in the art that embodiments herein can be provided as method, system or computer journey
Sequence product.Therefore, the application can using complete hardware embodiment, complete software embodiment or combine software and
The form of the embodiment of hardware aspect.And, the application can adopt and wherein include calculating one or more
Machine usable program code computer-usable storage medium (including but not limited to disk memory, CD-ROM,
Optical memory etc.) the upper computer program implemented form.
These are only embodiments herein, be not limited to the application.For people in the art
For member, the application can have various modifications and variations.All made within spirit herein and principle
Any modification, equivalent substitution and improvement etc., within the scope of should be included in claims hereof.
Claims (13)
1. a kind of advertisement placement method being applied to automatic vending machine is it is characterised in that include:
Obtain member's accounts information of the active user being gathered by automatic vending machine;
According to described member's accounts information, and member's account of storage and the corresponding relation of particular advertisement, really
Determine the corresponding particular advertisement of active user;
Described particular advertisement is pushed to automatic vending machine, so that the advertisement broadcast interface of described automatic vending machine is broadcast
Put described particular advertisement.
2. the method for claim 1 is it is characterised in that described acquisition is gathered by automatic vending machine
Active user member's accounts information, including:
Obtain member's accounts information of the active user institute brush member card being gathered by automatic vending machine;Or
Obtain member's accounts information that the active user being gathered by automatic vending machine is inputted by keyboard operation.
3. method as claimed in claim 1 or 2 is it is characterised in that described member's account is wide with specific
The corresponding relation accused, according to the log-on message of member's account, purchaser record, collection record, browse record and
The Generalization bounds that are at least one and setting that reward voucher claims in record obtain.
4. the method for claim 1 is it is characterised in that methods described also includes:
When not getting member's accounts information of active user, obtain and work as described in automatic vending machine gathers
The face characteristic information of front user;
According to described face characteristic information, determine the user's group of described active user's ownership;
According to the user's group of described active user ownership, and the user's group of storage is corresponding with group targeted ads
Relation, determines corresponding group of targeted ads of active user;
By described group of directional advertisement sending to automatic vending machine, make the advertisement broadcast interface of described automatic vending machine
Play described group of targeted ads.
5. method as claimed in claim 4 it is characterised in that described according to described face characteristic information,
Determine the user's group of described active user's ownership, including:
According to described face characteristic information, determine gender group and/or the age group of described active user's ownership.
6. a kind of advertisement delivery device being applied to automatic vending machine is it is characterised in that include:
Acquiring unit, for obtaining member's accounts information of the active user being gathered by automatic vending machine;
Determining unit, for according to described member's accounts information, and member's account of storage and particular advertisement
Corresponding relation, determine the corresponding particular advertisement of active user;
Push unit, for described particular advertisement is pushed to automatic vending machine, makes described automatic vending machine
Advertisement broadcast interface plays described particular advertisement.
7. device as claimed in claim 6 is it is characterised in that described acquiring unit, specifically for obtaining
Take member's accounts information of the active user institute brush member card being gathered by automatic vending machine;Or, obtain by certainly
Member's accounts information that the active user of dynamic vending machine collection is inputted by keyboard operation.
8. device as claimed in claims 6 or 7 is it is characterised in that described member's account is wide with specific
The corresponding relation accused, according to the log-on message of member's account, purchaser record, collection record, browse record and
The Generalization bounds that are at least one and setting that reward voucher claims in record obtain.
9. device as claimed in claim 6 it is characterised in that
Described acquiring unit, is additionally operable to, when not getting member's accounts information of active user, obtain by certainly
The face characteristic information of the described active user of dynamic vending machine collection;
Described determining unit, is additionally operable to according to described face characteristic information, determines described active user's ownership
User's group;According to the user's group of described active user ownership, and the user's group of storage and group targeted ads
Corresponding relation, determines corresponding group of targeted ads of active user;
Described push unit, is additionally operable to described group of directional advertisement sending to automatic vending machine, makes described automatic
The advertisement broadcast interface of vending machine plays described group of targeted ads.
10. device as claimed in claim 9 is it is characterised in that described determining unit, specifically for root
According to described face characteristic information, determine gender group and/or the age group of described active user's ownership.
A kind of 11. advertisement placement methods being applied to automatic vending machine are it is characterised in that include:
Obtain the face characteristic information of the active user being gathered by automatic vending machine;
According to described face characteristic information, determine the user's group of described active user's ownership;
According to the user's group of described active user ownership, and the user's group of storage is corresponding with group targeted ads
Relation, determines corresponding group of targeted ads of active user;
By described group of directional advertisement sending to automatic vending machine, make the advertisement broadcast interface of described automatic vending machine
Play described group of targeted ads.
12. methods as claimed in claim 11 are it is characterised in that described believe according to described face characteristic
Breath, determines the user's group of described active user's ownership, including:
According to described face characteristic information, determine gender group and/or the age group of described active user's ownership.
A kind of 13. advertisement delivery device being applied to automatic vending machine are it is characterised in that include:
Acquiring unit, for obtaining the face characteristic information of the active user being gathered by automatic vending machine;
Determining unit, for according to described face characteristic information, determining the user's group of described active user's ownership;
And the user's group according to described active user ownership, and the user's group of storage and the corresponding pass organizing targeted ads
System, determines corresponding group of targeted ads of active user;
Push unit, makes described automatic vending machine for by described group of directional advertisement sending to automatic vending machine
Advertisement broadcast interface play described group of targeted ads.
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