CN106408762A - Automatic vending machine and advertisement putting method and device applied to automatic vending machine - Google Patents
Automatic vending machine and advertisement putting method and device applied to automatic vending machine Download PDFInfo
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- CN106408762A CN106408762A CN201510445493.4A CN201510445493A CN106408762A CN 106408762 A CN106408762 A CN 106408762A CN 201510445493 A CN201510445493 A CN 201510445493A CN 106408762 A CN106408762 A CN 106408762A
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- mobile terminal
- vending machine
- automatic vending
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Abstract
The invention discloses an automatic vending machine and an advertisement putting method and device applied to the automatic vending machine in order to transmit suitable information to users, thereby reducing advertisement time and waste of advertisement resources. The advertisement putting method applied to the automatic vending machine comprises obtaining the basic information of a mobile terminal connected with a WIFI device of the automatic vending machine; determining the directional advertisement corresponding to the automatic vending machine in dependence on the basic information of the mobile terminal; and pushing the directional advertisement to the automatic vending machine to make the advertisement playing interface of the automatic vending machine play the directional advertisement.
Description
Technical field
The present invention relates to automatic vending machine technical field, more particularly to a kind of automatic vending machine and be applied to from
The advertisement placement method of dynamic vending machine and device.
Background technology
Automatic vending machine is a kind of brand-new business zero that 20 century 70s grow up from Japan and America and Europe
Sell form.With scientific and technological development, automatic vending machine industry is being moved towards information-based and is being realized further rationally
Change.Automatic vending machine not only can carry out commodity (such as beverage, food, lottery ticket etc.) transaction, acceptable
Play the advertisement of video or picture.In big and medium-sized cities, the distribution of automatic vending machine is widely and intensive,
Thus providing convenience for users.
At present, advertisement play by automatic vending machine does not have specific aim, and this not only can cause time and advertising resource
Waste, nor information can be suitable for user's transmission.
Content of the invention
Embodiments provide a kind of automatic vending machine and the advertisement putting side being applied to automatic vending machine
Method and device, to be suitable for information to user's transmission, reduce the waste of time spot and advertising resource.
The vending machine that the embodiment of the present invention is provided, including network card equipment and WIFI equipment, described network interface card sets
Standby connection carrier network, described WIFI equipment connects described network card equipment.
Optionally, described network card equipment includes wired network adapter or wireless network card.
Preferably, described network card equipment includes wired network adapter and wireless network card, described WIFI equipment respectively with
Described wired network adapter and described wireless network card connect.
In the technical scheme of the embodiment of the present invention, network card equipment connects carrier network, and WIFI equipment is even
Connect network card equipment, WIFI equipment can provide WIFI signal to the mobile terminal of surrounding user colony.Can profit
There is provided WIFI signal with the relatively broad and intensive feature of automatic vending machine distribution for the public, thus improving
The popularity that wireless network covers, makes user can more easily access network.
What the embodiment of the present invention was provided is applied to the advertisement placement method of automatic vending machine, including：
Obtain the essential information of the mobile terminal of WIFI equipment connecting automatic vending machine；
According to the essential information of described mobile terminal, determine the corresponding targeted ads of described automatic vending machine；
By described directional advertisement sending to automatic vending machine, the advertisement broadcast interface of described automatic vending machine is made to broadcast
Put described targeted ads.
What the embodiment of the present invention was provided is applied to the advertisement delivery device of automatic vending machine, including：
Acquiring unit, for obtaining the essential information of the mobile terminal of the WIFI equipment connecting automatic vending machine；
Determining unit, for the essential information according to described mobile terminal, determines that described automatic vending machine corresponds to
Targeted ads；
Push unit, for by described directional advertisement sending to automatic vending machine, making described automatic vending machine
Advertisement broadcast interface plays described targeted ads.
Using the technique scheme of the present invention, according to the mobile end of the WIFI equipment connecting automatic vending machine
The essential information at end, determines the corresponding targeted ads of automatic vending machine；By directional advertisement sending to automatic vending
Machine, makes the advertisement broadcast interface of automatic vending machine play targeted ads.Compared to existing technology, the present invention program
Applicable advertisement can targetedly be thrown in for user such that it is able to be suitable for information to user's transmission, reduce advertisement
Time and the waste of advertising resource.
Brief description
Fig. 1 is the structural representation of one embodiment of the invention automatic vending machine；
Fig. 2 is the structural representation of another embodiment of the present invention automatic vending machine；
Fig. 3 is applied to the advertisement placement method schematic flow sheet of automatic vending machine for the embodiment of the present invention；
Fig. 4 is applied to the advertisement delivery device structural representation of automatic vending machine for the embodiment of the present invention.
Specific embodiment
In order to be suitable for information to user's transmission, reduce the waste of time spot and advertising resource, the present invention is implemented
Example provides a kind of automatic vending machine and the advertisement placement method and the device that are applied to automatic vending machine.
As shown in figure 1, the automatic vending machine 100 that one embodiment of the invention provides, including network card equipment 10
With WIFI equipment 11, network card equipment 10 connection carrier network 12, WIFI equipment 11 connects network interface card and sets
Standby 10.
In the technical scheme of the embodiment of the present invention, network card equipment connects carrier network, and WIFI equipment is even
Connect network card equipment, WIFI equipment can provide WIFI signal to the mobile terminal of surrounding user colony.Can profit
There is provided WIFI signal with the relatively broad and intensive feature of automatic vending machine distribution for the public, thus improving
The popularity that wireless network covers, makes user can more easily access network.
Optionally, network card equipment 10 includes wired network adapter or wireless network card.For example, network card equipment is wired
Network interface card, network service is provided by cable network, so that automatic vending machine possesses the authority accessing network.
Again for example, network card equipment is wireless network card, and network service is provided by wireless network, so that automatic selling
Cargo aircraft possesses the authority accessing network.The particular type of wireless network card does not limit, for example, can be wireless 3G net
Card or wireless 4G network interface card etc..
As shown in Fig. 2 in the preferred embodiment, network card equipment 10 includes wired network adapter 10a and wireless
Network interface card 10b, WIFI equipment 11 is connected with wired network adapter 10a and wireless network card 10b respectively.Automatic vending
The major networks service of machine 100 is provided by cable network, when cable network breaks down or task is busy
When, it is possible to use wireless network card 10b carries out network renewal.Automatic vending machine arranges wired and wireless two kinds of nets
Network connected mode is it is ensured that the reliability of network connection, thus preferably providing service for the public.
Can be using NAT (Network Address Translation, network address translation) technology by WIFI
Equipment 11 is connected with network card equipment 10.Passed through using all users that NAT technology can make a mechanism
One or limited several legitimate ip address access internets, thus save the legitimate ip address on internet；
By address conversion, the real IP address of intranet host can be hidden, thus improving the security of network.
Automatic vending machine can be arranged on bus station, subway station, cell street, park, Shang Qu, campus etc.
Multiple places, user can near automatic vending machine convenient browse network.
As shown in figure 3, the advertisement placement method being applied to automatic vending machine that the embodiment of the present invention is provided,
Comprise the steps：
Step S301, acquisition connect the essential information of the mobile terminal of WIFI equipment of automatic vending machine；
Step S302, the essential information according to mobile terminal, determine the corresponding targeted ads of automatic vending machine；
Step S303, by directional advertisement sending to automatic vending machine, make the advertisement broadcast interface of automatic vending machine
Play targeted ads.
When mobile device and WIFI equipment successful connection, WIFI equipment can collect the base of mobile terminal
This information is simultaneously sent to automatic vending machine server, and user need not carry out operation input.
The particular type of mobile terminal does not limit, for example, can be mobile phone, panel computer etc..The base of mobile terminal
This information can include following at least one：The MAC Address of mobile terminal, the model of mobile terminal,
Mobile terminal connects the when and where of the WIFI equipment of automatic vending machine.The MAC Address of mobile terminal
It is the unique mark of mobile terminal.The model of mobile terminal is specifically as follows certain signal of certain brand.Move
Dynamic terminal connects the time of the WIFI equipment of automatic vending machine, can be obtained by WIFI equipment.Mobile whole
The place that end connects automatic vending machine is also the place that automatic vending machine is located.It is noted that it is mobile whole
The essential information at end is not limited to above-mentioned several information it is also possible to include other information.
In one embodiment of the invention, the essential information of mobile terminal includes the model of mobile terminal, step
Rapid S102 may particularly include：
According to the model of mobile terminal, determine that the advertisement of the commodity of mobile terminal affiliated brand is targeted ads.
For example, user uses A brand mobile phone to connect the wifi equipment of automatic vending machine, using such scheme
The model of mobile terminal can be got and determine that mobile terminal affiliated brand is A brand, may thereby determine that
Targeted ads are the advertisement of A brand article, for example, the advertisement of A brand panel computer, A brand MP3
Advertisement, the advertisement of A brand intelligent watch.
In one embodiment of the invention, the essential information of mobile terminal includes mobile terminal and connects automatic selling
The when and where of the WIFI equipment of cargo aircraft, step S102 may particularly include：
Connect the when and where of the WIFI equipment of automatic vending machine according to mobile terminal, determine mobile terminal
User prediction consumption type；
Determine that the prediction corresponding Commdity advertisement of consumption type is targeted ads.
For example, user in the afternoon 5 points between 5 thirty, connect kindergarten doorway set by automatic vending machine
WIFI equipment, by above-described embodiment method, the held mobile terminal of user can be got and connect automatically
The when and where of the WIFI equipment of vending machine, may thereby determine that user belongs to the prediction of children's product consumer
Type, determine targeted ads be preschool education, the advertisement of Toy for young children or child's books etc..
Again for example, certain market one Ceng Weixiebao area, user connects the automatic vending machine set by one layer of this market
WIFI equipment, by above-described embodiment method, the held mobile terminal of user can be got and connect automatically
The place of the WIFI equipment of vending machine, may thereby determine that user belongs to footwear bag class prediction consumption type, really
Determining targeted ads is footwear bag series advertisements.
It can be seen that, by the above embodiments scheme, applicable advertising message can be provided the user, thus subtracting
Few time spot and the waste of advertising resource.
In one embodiment of the invention, the essential information of mobile terminal includes the MAC ground of mobile terminal
Location, mobile terminal connect the when and where of the WIFI equipment of automatic vending machine, and step S102 can specifically be wrapped
Include：
Connected according to the MAC Address of mobile terminal, mobile terminal automatic vending machine WIFI equipment when
Between and place, determine whether group of subscribers mobile terminal connect automatic vending machine WIFI equipment, and
In group of subscribers, at least one is member user；
If it is, determining that the advertisement of the purchase commodity of member user's account is targeted ads.
For example, multiple users connected in the same time (regular hour can have been allowed poor, such as in 5 minutes)
Connect the WIFI equipment of automatic vending machine, and one of user be the member registration user of automatic vending machine,
By said method, the MAC Address of mobile terminal can be got, mobile terminal connects automatic vending machine
WIFI equipment when and where, because the Connection Time is substantially in the same time, it is identical to connect place,
Then can determine that the user of these mobile terminals is group of subscribers, so that it is determined that the purchase business of member user's account
The advertisement of product is targeted ads.By the advertisement pushing of the purchase commodity of member's user account to group of subscribers, fit
Higher with property.
Using the technique scheme of the present invention, according to the mobile end of the WIFI equipment connecting automatic vending machine
The essential information at end, determines the corresponding targeted ads of automatic vending machine；By directional advertisement sending to automatic vending
Machine, makes the advertisement broadcast interface of automatic vending machine play targeted ads.Compared to existing technology, the present invention program
Applicable advertisement can targetedly be thrown in for user such that it is able to be suitable for information to user's transmission, reduce advertisement
Time and the waste of advertising resource.
It is noted that the executive agent of each step of the provided method of above-described embodiment may each be same
Server apparatus, or, each step of the method can also be by different server equipment as executive agent.
Based on identical inventive concept, as shown in figure 4, the embodiment of the present invention additionally provides one kind being applied to certainly
The advertisement delivery device of dynamic vending machine, including：
Acquiring unit 41, for obtaining the basic letter of the mobile terminal of the WIFI equipment connecting automatic vending machine
Breath；
Determining unit 42, for the essential information according to mobile terminal, determines the corresponding orientation of automatic vending machine
Advertisement；
Push unit 43, for by directional advertisement sending to automatic vending machine, making the advertisement of automatic vending machine broadcast
Put interface and play targeted ads.
Wherein, the essential information of mobile terminal include following at least one：The MAC ground of mobile terminal
Location, the model of mobile terminal, the when and where of the WIFI equipment of mobile terminal connection automatic vending machine.
Specifically, determining unit 42, can include mobile terminal specifically for the essential information when mobile terminal
During model, according to the model of mobile terminal, determine that the advertisement of the commodity of mobile terminal affiliated brand is that orientation is wide
Accuse.
Specifically, determining unit 42, can be specifically for including mobile terminal even when the essential information of mobile terminal
During the when and where of the WIFI equipment connecing automatic vending machine, automatic vending machine is connected according to mobile terminal
The when and where of WIFI equipment, determines the prediction consumption type of the user of mobile terminal；And determine prediction
The corresponding Commdity advertisement of consumption type is targeted ads.
Specifically, determining unit 42, can include mobile terminal specifically for the essential information when mobile terminal
When MAC Address, mobile terminal connect the when and where of WIFI equipment of automatic vending machine, according to movement
The MAC Address of terminal, mobile terminal connect the when and where of the WIFI equipment of automatic vending machine, sentence
The disconnected mobile terminal whether having group of subscribers connects the WIFI equipment of automatic vending machine, and in group of subscribers extremely
Few one is member user；If it is, determining that the advertisement of the purchase commodity of member user's account is that orientation is wide
Accuse.
Compared to existing technology, the advertisement delivery device that the present invention program is provided targetedly can be thrown for user
Put applicable advertisement such that it is able to be suitable for information to user's transmission, reduce the waste of time spot and advertising resource.
Those skilled in the art are it should be appreciated that embodiments of the invention can be provided as method, system or meter
Calculation machine program product.Therefore, the present invention can be using complete hardware embodiment, complete software embodiment or knot
Close the form of the embodiment of software and hardware aspect.And, the present invention can adopt and wherein wrap one or more
Computer-usable storage medium containing computer usable program code (including but not limited to magnetic disc store,
CD-ROM, optical memory etc.) the upper computer program implemented form.
The present invention is to produce with reference to method according to embodiments of the present invention, equipment (system) and computer program
The flow chart of product and/or block diagram are describing.It should be understood that can by computer program instructions flowchart and
/ or block diagram in each flow process and/or the flow process in square frame and flow chart and/or block diagram and/
Or the combination of square frame.These computer program instructions can be provided to all-purpose computer, special-purpose computer, embed
The processor of formula processor or other programmable data processing device is to produce a machine so that passing through to calculate
The instruction of the computing device of machine or other programmable data processing device produces for realizing in flow chart one
The device of the function of specifying in individual flow process or multiple flow process and/or one square frame of block diagram or multiple square frame.
These computer program instructions may be alternatively stored in and computer or other programmable datas can be guided to process and set
So that being stored in this computer-readable memory in the standby computer-readable memory working in a specific way
Instruction produce and include the manufacture of command device, the realization of this command device is in one flow process or multiple of flow chart
The function of specifying in flow process and/or one square frame of block diagram or multiple square frame.
These computer program instructions also can be loaded in computer or other programmable data processing device, makes
Obtain and series of operation steps is executed on computer or other programmable devices to produce computer implemented place
Reason, thus the instruction of execution is provided for realizing in flow chart one on computer or other programmable devices
The step of the function of specifying in flow process or multiple flow process and/or one square frame of block diagram or multiple square frame.
In a typical configuration, computing device includes one or more processors (CPU), input/defeated
Outgoing interface, network interface and internal memory.
Internal memory potentially includes the volatile memory in computer-readable medium, random access memory
(RAM) and/or the form such as Nonvolatile memory, such as read-only storage (ROM) or flash memory (flash RAM).
Internal memory is the example of computer-readable medium.
Computer-readable medium include permanent and non-permanent, removable and non-removable media can by appoint
What method or technique is realizing information Store.Information can be computer-readable instruction, data structure, program
Module or other data.The example of the storage medium of computer includes, but are not limited to phase transition internal memory
(PRAM), static RAM (SRAM), dynamic random access memory (DRAM), its
The random access memory (RAM) of his type, read-only storage (ROM), electrically erasable are read-only
Memory (EEPROM), fast flash memory bank or other memory techniques, read-only optical disc read-only storage
(CD-ROM), digital versatile disc (DVD) or other optical storage, magnetic cassette tape, tape magnetic
Disk storage or other magnetic storage apparatus or any other non-transmission medium, can be used for storage can be calculated
The information that equipment accesses.Define according to herein, computer-readable medium does not include temporary computer-readable matchmaker
Body (transitory media), the such as data-signal of modulation and carrier wave.
Also, it should be noted term " inclusion ", "comprising" or its any other variant be intended to non-
The comprising of exclusiveness, so that include a series of process of key elements, method, commodity or equipment not only wrap
Include those key elements, but also include other key elements being not expressly set out, or also include for this process,
Method, commodity or the intrinsic key element of equipment.In the absence of more restrictions, " included by sentence
One ... " key element that limits is it is not excluded that in process, method, commodity or the equipment including key element
Also there is other identical element.
It will be understood by those skilled in the art that embodiments herein can be provided as method, system or computer journey
Sequence product.Therefore, the application can using complete hardware embodiment, complete software embodiment or combine software and
The form of the embodiment of hardware aspect.And, the application can adopt and wherein include calculating one or more
Machine usable program code computer-usable storage medium (including but not limited to magnetic disc store, CD-ROM,
Optical memory etc.) the upper computer program implemented form.
These are only embodiments herein, be not limited to the application.Those skilled in the art are come
Say, the application can have various modifications and variations.All made within spirit herein and principle any
Modification, equivalent, improvement etc., within the scope of should be included in claims hereof.
Claims (13)
1. a kind of automatic vending machine is it is characterised in that include network card equipment and WIFI equipment, described network interface card
Equipment connects carrier network, and described WIFI equipment connects described network card equipment.
2. automatic vending machine as claimed in claim 1 is it is characterised in that described network card equipment includes
Gauze card or wireless network card.
3. automatic vending machine as claimed in claim 1 is it is characterised in that described network card equipment includes
Gauze card and wireless network card, described WIFI equipment is connected with described wired network adapter and described wireless network card respectively.
4. a kind of advertisement placement method being applied to automatic vending machine is it is characterised in that include：
Obtain the essential information of the mobile terminal of WIFI equipment connecting automatic vending machine；
According to the essential information of described mobile terminal, determine the corresponding targeted ads of described automatic vending machine；
By described directional advertisement sending to automatic vending machine, the advertisement broadcast interface of described automatic vending machine is made to broadcast
Put described targeted ads.
5. method as claimed in claim 4 is it is characterised in that the essential information bag of described mobile terminal
Include following at least one：
The MAC Address of mobile terminal, the model of mobile terminal, mobile terminal connect automatic vending machine
The when and where of WIFI equipment.
6. method as claimed in claim 5 is it is characterised in that work as the essential information of described mobile terminal
Including mobile terminal model when, the described essential information according to described mobile terminal, determine described automatic selling
The corresponding targeted ads of cargo aircraft, including：
According to the model of described mobile terminal, determine that the advertisement of the commodity of described mobile terminal affiliated brand is institute
State targeted ads.
7. method as claimed in claim 5 is it is characterised in that work as the essential information of described mobile terminal
Including mobile terminal connect automatic vending machine WIFI equipment when and where when, described according to described shifting
The essential information of dynamic terminal, determines the corresponding targeted ads of described automatic vending machine, including：
Connect the when and where of the WIFI equipment of automatic vending machine according to described mobile terminal, determine and move
The prediction consumption type of the user of terminal；
Determine that the described prediction corresponding Commdity advertisement of consumption type is described targeted ads.
8. method as claimed in claim 5 is it is characterised in that work as the essential information of described mobile terminal
Including the MAC Address of mobile terminal, mobile terminal connect automatic vending machine WIFI equipment time and
During place, the described essential information according to described mobile terminal, determine the corresponding orientation of described automatic vending machine
Advertisement, including：
Connect the WIFI equipment of automatic vending machine according to the MAC Address of described mobile terminal, mobile terminal
When and where, determine whether group of subscribers mobile terminal connect automatic vending machine WIFI equipment,
And at least one is member user in described group of subscribers；
If it is, determining that the advertisement of the purchase commodity of described member user's account is described targeted ads.
9. a kind of advertisement delivery device being applied to automatic vending machine is it is characterised in that include：
Acquiring unit, for obtaining the essential information of the mobile terminal of the WIFI equipment connecting automatic vending machine；
Determining unit, for the essential information according to described mobile terminal, determines that described automatic vending machine corresponds to
Targeted ads；
Push unit, for by described directional advertisement sending to automatic vending machine, making described automatic vending machine
Advertisement broadcast interface plays described targeted ads.
10. device as claimed in claim 9 is it is characterised in that the essential information bag of described mobile terminal
Include following at least one：
The MAC Address of mobile terminal, the model of mobile terminal, mobile terminal connect automatic vending machine
The when and where of WIFI equipment.
11. devices as claimed in claim 10 it is characterised in that described determining unit, specifically for
When the essential information of described mobile terminal includes the model of mobile terminal, according to the type of described mobile terminal
Number, determine that the advertisement of the commodity of described mobile terminal affiliated brand is described targeted ads.
12. devices as claimed in claim 10 it is characterised in that described determining unit, specifically for
When the essential information of described mobile terminal includes the time that mobile terminal connects the WIFI equipment of automatic vending machine
During with place, connect the when and where of the WIFI equipment of automatic vending machine according to described mobile terminal, really
Determine the prediction consumption type of the user of mobile terminal；And determine the described prediction corresponding Commdity advertisement of consumption type
For described targeted ads.
13. devices as claimed in claim 10 it is characterised in that described determining unit, specifically for
When the essential information of described mobile terminal includes MAC Address, the mobile terminal connection automatic selling of mobile terminal
During the when and where of the WIFI equipment of cargo aircraft, whole according to the MAC Address of described mobile terminal, movement
End connects the when and where of the WIFI equipment of automatic vending machine, determines whether the mobile end of group of subscribers
End connects the WIFI equipment of automatic vending machine, and in described group of subscribers, at least one is member user；As
Fruit is it is determined that the advertisement of the purchase commodity of described member user's account is described targeted ads.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510445493.4A CN106408762A (en) | 2015-07-27 | 2015-07-27 | Automatic vending machine and advertisement putting method and device applied to automatic vending machine |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201510445493.4A CN106408762A (en) | 2015-07-27 | 2015-07-27 | Automatic vending machine and advertisement putting method and device applied to automatic vending machine |
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Application publication date: 20170215 |