CN108446930A - AR advertisement media implementation methods - Google Patents
AR advertisement media implementation methods Download PDFInfo
- Publication number
- CN108446930A CN108446930A CN201810231981.9A CN201810231981A CN108446930A CN 108446930 A CN108446930 A CN 108446930A CN 201810231981 A CN201810231981 A CN 201810231981A CN 108446930 A CN108446930 A CN 108446930A
- Authority
- CN
- China
- Prior art keywords
- advertisement media
- information
- media information
- advertisement
- pattern recognition
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0261—Targeted advertisements based on user location
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F18/00—Pattern recognition
- G06F18/20—Analysing
- G06F18/22—Matching criteria, e.g. proximity measures
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0259—Targeted advertisements based on store location
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06V—IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
- G06V20/00—Scenes; Scene-specific elements
- G06V20/20—Scenes; Scene-specific elements in augmented reality scenes
Landscapes
- Engineering & Computer Science (AREA)
- Business, Economics & Management (AREA)
- Theoretical Computer Science (AREA)
- Finance (AREA)
- Physics & Mathematics (AREA)
- Strategic Management (AREA)
- Development Economics (AREA)
- Accounting & Taxation (AREA)
- General Physics & Mathematics (AREA)
- Game Theory and Decision Science (AREA)
- Marketing (AREA)
- General Business, Economics & Management (AREA)
- Economics (AREA)
- Data Mining & Analysis (AREA)
- Entrepreneurship & Innovation (AREA)
- Evolutionary Biology (AREA)
- Computer Vision & Pattern Recognition (AREA)
- Life Sciences & Earth Sciences (AREA)
- Multimedia (AREA)
- Bioinformatics & Cheminformatics (AREA)
- Bioinformatics & Computational Biology (AREA)
- Artificial Intelligence (AREA)
- General Engineering & Computer Science (AREA)
- Evolutionary Computation (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Information Transfer Between Computers (AREA)
Abstract
The present invention is AR advertisement media implementation methods, and step is:Obtain the geographical location information of position;According to the geographic location information query advertisement media information;Map datum and the advertisement media information are shown according to the geographical location information;Obtain the selection instruction that the advertisement media information is clicked;According to the capture data chosen instruction and obtain image in kind;According to the capture data and the advertisement media information, comparison result is generated;Advanced information is downloaded according to the comparison result;Show the advanced information:The display unit of pattern recognition device shows advanced information.Present invention combination LBS positioning systems and image recognition technology, unique promotion advantage based on by geographical location carry out the marketing of advertisement media to user;Advertisement media is allowed to have more interactivity, interest, science and technology, the transfer of more sense organs allows consumer/reader preferably to participate in marketing communication, realizes the interactive experience of transmitting carrier and they.
Description
Technical field
The present invention relates to LBS positioning systems and image recognition technologys, specifically by LBS positioning systems and image recognition skill
Reality will be carried out the AR advertisement media implementation methods of advertisement media setting by art with virtual combination.
Background technology
The rapid development for developing into AR industries of internet provides enormous motivation, promotion, the movement of people's total size
The heating of promotion, enterprise " internet+" application of intelligent end online total amount will undoubtedly promote the rapid development of Chinese AR industries.Therefore AR
Technology, which is not only in that the meaning of advertisement media, optimizes its interior business structure, is more to open up a piece of new world.Tradition
Advertising business, no matter paper media or new media, it is difficult to bring commodity itself into advertisement marketing link.And common advertisement media needs
To be told about by a large amount of lengths, introducing content, to cause visual fatigue to consumer/reader aesthetic, stereotyped, it is difficult to allow people
The scintillating interest for promoting to consume and watch, so as to cause publicity inefficiency.
Therefore, it is necessary to provide a kind of AR advertisement medias implementation method to realize above-mentioned purpose.
Invention content
The object of the present invention is to provide a kind of AR advertisement medias implementation method methods.
Technical solution is as follows:
A kind of AR advertisement medias implementation method, includes the following steps:
1) geographical location information of position is obtained:Geographical location information refers to being obtained by specific location technology
The geographical location information (latitude and longitude coordinates) in pattern recognition device location, where pattern recognition device is obtained via positioning unit
The geographical location information of position.Positioning unit can receive GPS satellite signal, according to horizontal positioning accuracy EPH, perpendicular positioning essence
EPV values and visible satellite number etc. are spent, then is calculated by the algorithm of positioning unit;
2) according to the geographic location information query advertisement media information:Pattern recognition device is obtaining geographical location information
Afterwards, pattern recognition device can be according to geographical location information to the data base querying advertisement media information of server, image recognition
Device can also download neighbouring advertisement media information depositing to pattern recognition device automatically in background according to geographical location information
Storage media, then inquire advertisement media information from pattern recognition device to the storage medium of local side;
3) map datum and the advertisement media information are shown according to the geographical location information:Pattern recognition device exists
After obtaining geographical location information and inquiry advertisement media information, map datum is shown by the display unit of pattern recognition device
And advertisement media information;
4) the selection instruction that the advertisement media information is clicked is obtained:Pattern recognition device allows user by input unit
Interesting advertisement media is chosen, after obtaining the selection instruction of user, the display unit of pattern recognition device shows map number
According to this and advertisement media information;
5) according to the capture data chosen instruction and obtain image in kind:After pattern recognition device obtains selection instruction,
Corresponding to start camera unit, user carries out capture by camera unit to image in kind, after user completes capture in kind, image
Therefore identification device can obtain capture data;
6) according to the capture data and the advertisement media information, comparison result is generated:Capture data and advertisement media
Information is compared, and can be in pattern recognition device comparison can also be to be uploaded to server to be compared, and after comparison
Generate comparison result;Mode compared with characteristic value may be used with the comparison of advertisement media information in capture data carries out, and comparison takes
As the characteristic value of the characteristic value of image and image in advertisement media information in data, when the difference between two characteristic values is less than one
It when the thresholding of a acquiescence, determines that capture data are consistent with advertisement media information, generates the comparison result that a result is consistent;When two
It when difference between a characteristic value is more than the threshold value of acquiescence, determines that capture data are not inconsistent with advertisement media information, generates a knot
The comparison result that fruit is not inconsistent.
7) advanced information is downloaded according to the comparison result:When comparison result is that capture data are consistent with advertisement media information
When, pattern recognition device can receive via transmission unit and download advanced information;
8) the advanced information is shown:The display unit of pattern recognition device shows advanced information.
Further, in step 1), the positioning unit of pattern recognition device can also be via mobile communication network base station
Positioning mode, WIFI positioning modes or RFID positioning modes, the algorithm for locating module of arranging in pairs or groups obtain the ground of pattern recognition device site
Manage location information.
Further, in step 2), according to geographic location information query and advertisement media information is provided, including:Base area
Location information is managed, the map datum and advertisement media information of preset first extent length in geographical location information periphery are provided.
Further, in step 2, map datum and the advertisement of the first extent length of geographical location information periphery are provided
Media information, including:According to geographical location information, the advertisement of first extent length of geographical location information periphery provided passes
When matchmaker's information content is less than second threshold, the map datum of second extent length of geographical location information periphery and wide is provided
Accuse media information;When server push is supplied to the information content on pattern recognition device position periphery limited or insufficient,
User will be caused to have no way of selecting or can not select, influence user's operation experience, therefore, when server inquiry determination is pushed
When providing the advertisement media information content of the first extent length less than preset second threshold, server completes push and provides first
After the advertisement media information of extent length, server actively continue push provide the second extent length of periphery map datum and
Advertisement media information.
It further,, can be by mobile phone or tablet electricity when pattern recognition device is mobile phone or tablet computer in step 3)
The screen of brain shows map datum and advertisement media information as display unit, in the APP softwares of operation;Map datum can be with
It is the two-dimentional city plane map, map streetscape or 3 D stereo street image etc. of map;Advertisement media information can be ground
Manage the advertisement media information around location information, such as Merchant name, seller addresses, telephone number, pictorial representation, shop outdoor scene
According to etc.;Advertisement media information can also imply the advertising information and advertising design of commodity.
Further, in step 3), before providing advanced information according to comparison result, comparison result is generated, including:It receives
Capture data compare capture data and advertisement media information, generate and provide comparison result;Server receives pattern recognition device
Via the capture data that transmission unit uploads, server generates after capture data are compared with advertisement media information and compares knot
Fruit, then push comparison result is provided to pattern recognition device.
Further, in step 3), capture data and advertisement media information are compared, including:When the feature of capture data
When the characteristic value of value and advertisement media information is less than first threshold, determine that capture data are consistent with advertisement media information.
Further, in step 7) advanced information may include advertisement media further introduction, and it is above-mentioned wide
It accuses media information to compare, advanced information includes more careful or more detailed advertisement media introduction, and advanced information can be word
Form, pattern form, animation form or visual form, such as the voice including commodity guide to visitors, video or animation, can also wrap
Include the recent preferential activity of commodity etc. information.
It further,, can be by mobile phone or tablet electricity when pattern recognition device is mobile phone or tablet computer in step 8)
The screen of brain shows or plays the advanced information at sight spot as display unit, in the APP softwares of operation.
Further, step 1) -8) realized by server;Server includes the processing connected by system bus
Device, memory, network interface and non-volatile memory medium:Processor works for realizing computing function and control server
Function, the processor are configured as executing the image-recognizing method for the augmented reality that the above embodiments of the present application provide;Memory
And/or non-volatile memory medium is stored with operating system, database and enhances now for realizing provided by the embodiments of the present application
The computer program of real image-recognizing method;Network interface is for connecting terminal.
Present invention combination LBS positioning systems and image recognition technology, unique promotion advantage based on by geographical location,
The marketing of advertisement media is carried out to user;Advertisement media is allowed to have more interactivity, interest, science and technology, the transfer of more sense organs allows
Consumer/reader preferably participates in marketing communication, realizes the interactive experience of transmitting carrier and they;More acclaim as the acme of perfection
Excited, novel impression makes the marketing process that user participates in be known as a kind of game, and friendliness is generated in experience, deepens brand
Cognition degree activates the extensive user of brand close to product itself, brings more extensive marketing value, promotes profit space;It answers
It is extensive with scene:Newspaper, magazine, outdoor advertising, commodity outer packing, demonstration handbook, exhibitions etc..
Description of the drawings
Fig. 1 is the step schematic diagram of the present invention.
Fig. 2 is the structural schematic diagram of the server of the present invention.
Specific implementation mode
Embodiment:
Referring to Fig. 1, the present invention shows a kind of AR advertisement medias implementation method, include the following steps:
1) geographical location information of position is obtained:Geographical location information refers to being obtained by specific location technology
The geographical location information (latitude and longitude coordinates) in pattern recognition device location, where pattern recognition device is obtained via positioning unit
The geographical location information of position.Positioning unit can receive GPS satellite signal, according to horizontal positioning accuracy EPH, perpendicular positioning essence
EPV values and visible satellite number etc. are spent, then is calculated by the algorithm of positioning unit;
2) according to the geographic location information query advertisement media information:Pattern recognition device is obtaining geographical location information
Afterwards, pattern recognition device can be according to geographical location information to the data base querying advertisement media information of server, image recognition
Device can also download neighbouring advertisement media information depositing to pattern recognition device automatically in background according to geographical location information
Storage media, then inquire advertisement media information from pattern recognition device to the storage medium of local side;
3) map datum and the advertisement media information are shown according to the geographical location information:Pattern recognition device exists
After obtaining geographical location information and inquiry advertisement media information, map datum is shown by the display unit of pattern recognition device
And advertisement media information;
4) the selection instruction that the advertisement media information is clicked is obtained:Pattern recognition device allows user by input unit
Interesting advertisement media is chosen, after obtaining the selection instruction of user, the display unit of pattern recognition device shows map number
According to this and advertisement media information;
5) according to the capture data chosen instruction and obtain image in kind:After pattern recognition device obtains selection instruction,
Corresponding to start camera unit, user carries out capture by camera unit to image in kind, after user completes capture in kind, image
Therefore identification device can obtain capture data;
6) according to the capture data and the advertisement media information, comparison result is generated:Capture data and advertisement media
Information is compared, and can be in pattern recognition device comparison can also be to be uploaded to server to be compared, and after comparison
Generate comparison result;Mode compared with characteristic value may be used with the comparison of advertisement media information in capture data carries out, and comparison takes
As the characteristic value of the characteristic value of image and image in advertisement media information in data, when the difference between two characteristic values is less than one
It when the thresholding of a acquiescence, determines that capture data are consistent with advertisement media information, generates the comparison result that a result is consistent;When two
It when difference between a characteristic value is more than the threshold value of acquiescence, determines that capture data are not inconsistent with advertisement media information, generates a knot
The comparison result that fruit is not inconsistent.
7) advanced information is downloaded according to the comparison result:When comparison result is that capture data are consistent with advertisement media information
When, pattern recognition device can receive via transmission unit and download advanced information;
8) the advanced information is shown:The display unit of pattern recognition device shows advanced information.
In step 1), the positioning unit of pattern recognition device can also via mobile communication network base station positioning mode,
The algorithm of WIFI positioning modes or RFID positioning modes, locating module of arranging in pairs or groups obtains the geographical location letter of pattern recognition device site
Breath.
In step 2), according to geographic location information query and advertisement media information is provided, including:Believed according to geographical location
Breath, provides the map datum and advertisement media information of preset first extent length in geographical location information periphery;Work as server
When providing push map datum and advertisement media information to pattern recognition device according to geographical location, under disposable
It carries excessive map datum and advertisement media information occupies network bandwidth or causes bandwidth congestion, server can be used according to receiving
The position of used time is held at family, the preferential map datum and advertisement media information for providing the first extent length around push, example
The map datum or advertisement media information on 1 kilometer of position periphery of push are such as provided;It, can be to avoid through such embodiment
Volume of transmitted data and data transmission bandwidth are wasted, and reduces the load of server operation and reduces user and wait for data transmission
The stand-by period being sent to.
In step 2, the map datum and advertisement media information of the first extent length of geographical location information periphery are provided, is wrapped
It includes:According to geographical location information, the advertisement media information content of first extent length of geographical location information periphery provided
When less than second threshold, the map datum and advertisement media letter of second extent length of geographical location information periphery are provided
Breath;When server push is supplied to the information content on pattern recognition device position periphery limited or insufficient, it will cause
User has no way of selecting or can not select, and influences user's operation experience, therefore, offer first is pushed when server inquiry determines
When the advertisement media information content of extent length is less than preset second threshold, server completes push and provides the first extent length
Advertisement media information after, server actively continue push provide the second extent length of periphery map datum and advertisement media
Information;For example, when server determines that the advertisement media information content in 1 kilometer of the first extent length is less than 5 in data base querying
When a, server preferentially can push the advertisement media information provided in 1 kilometer of the first extent length to pattern recognition device, and
It automatically continues and pushes the advertisement media information provided in 3 kilometers of the second extent length to pattern recognition device, to ensure user's energy
Obtain sufficient selection;If the advertisement media information of 3 axiom of the second extent length of server acknowledgment of your inquiry remains less than 5
When, server can extend the second extent length inquired again, such as it is 5 kilometers or 10 kilometers to increase, until server is true
Advertisement media information in fixed second extent length is more than or equal to second threshold, that is, until determining the advertisement in the second range
Media information is more than or equal to 5;Through such embodiment, server is sent out without waiting for pattern recognition device to be asked for just automatically
Push reduces the number that server feedback pattern recognition device requires, and can optimize user experience and reduce the feedback of server
Burden.
It, can be by mobile phone or the screen of tablet computer when pattern recognition device is mobile phone or tablet computer in step 3)
As display unit, map datum and advertisement media information are shown in the APP softwares of operation;Map datum can be map
Two-dimentional city plane map, map streetscape or 3 D stereo street image etc.;Advertisement media information can be geographical location letter
Cease advertisement media information around, such as Merchant name, seller addresses, telephone number, pictorial representation, shop outdoor scene photograph etc.;
Advertisement media information can also imply the advertising information and advertising design of commodity.
In step 3), before providing advanced information according to comparison result, comparison result is generated, including:Capture data are received,
Capture data and advertisement media information are compared, generates and comparison result is provided;Server receives pattern recognition device via transmission
The capture data that unit uploads, server generates comparison result after capture data are compared with advertisement media information, then carries
For push comparison result to pattern recognition device.
In step 3), capture data and advertisement media information are compared, including:When the characteristic value of capture data is passed with advertisement
When the characteristic value of matchmaker's information is less than first threshold, determine that capture data are consistent with advertisement media information.Server is to being obtained
It, can be via the comparing unit set on server end for taking when capture data are compared with the advertisement media information of database
As the characteristic value of data is compared with the characteristic value of preset image in advertisement media information, when the difference of two special title values is small
When first threshold, comparing unit can determine that capture data are consistent with advertisement media information, generate the ratio that a result is consistent
To result;When the difference between two characteristic values is more than the threshold value of acquiescence, comparing unit can determine capture data and advertisement
Media information is not inconsistent, and generates the comparison result that a result is not inconsistent.Through such embodiment, the comparison of server can be to avoid
The physical variation of different images identification device influences to compare speed, and then influences user experience, can also effectively reduce image recognition
The power consumption of the operation burden and reduction pattern recognition device of device.
Advanced information may include the further introduction of advertisement media in step 7), with advertisement media information above-mentioned
It compares, advanced information includes more careful or more detailed advertisement media introduction, and advanced information can be written form, pattern shape
Formula, animation form or visual form, such as the voice including commodity guide to visitors, video or animation can also include that commodity are recent
Preferential activity etc. information.
It, can be by mobile phone or the screen of tablet computer when pattern recognition device is mobile phone or tablet computer in step 8)
As display unit, the advanced information at sight spot is shown or plays in the APP softwares of operation.
Step 1) -8) realized by server;Referring to Fig.2, server include the processor connected by system bus,
Memory, network interface and non-volatile memory medium:Processor is for realizing computing function and control server work work
Can, which is configured as executing the image-recognizing method for the augmented reality that the above embodiments of the present application provide;Memory and/
Or non-volatile memory medium is stored with operating system, database and for realizing augmented reality provided by the embodiments of the present application
The computer program of image-recognizing method;Network interface is for connecting terminal.
It should be noted that:The pattern recognition device and/or server for the augmented reality that above-described embodiment provides are carrying out
It, can be with only with the division progress of above-mentioned each program module for example, in practical application when the image-recognizing method of augmented reality
It is completed as needed and by above-mentioned processing distribution by different program modules, i.e., the internal structure of device is divided into different journeys
Sequence module, to complete all or part of processing described above.In addition, the image for the augmented reality that above-described embodiment provides is known
Other device and/or belong to same design with the image-recognizing method embodiment of augmented reality, specific implementation process refers to method
Embodiment, which is not described herein again.
Realize that all or part of step of above method embodiment can be completed by the relevant hardware of program instruction, it is preceding
The program stated can be stored in a computer read/write memory medium, and when being executed, execution includes above-mentioned arbitrary side to the program
The step of method embodiment;And storage medium above-mentioned includes:Movable storage device, random access memory (RAM, Random
Access Memory), read-only memory (ROM, Read-Only Memory), magnetic disc or CD etc. are various can store journey
The medium of sequence code.
As described above as it can be seen that the present invention be with reference to according to the method for the embodiment of the present invention, device and computer program
The flowchart and/or the block diagram of product describes.It should be understood that flowchart and/or the block diagram can be realized by computer program instructions
In each flow and/or block and flowchart and/or the block diagram in flow and/or box combination.These can be provided
Computer program instructions are to all-purpose computer, special purpose computer, Embedded Processor or other programmable data processing devices
Processor is to generate a machine so that the instruction executed by computer or the processor of other programmable data processing devices
It generates for realizing the work(specified in one flow of flow chart or multiple flows and/or one box of block diagram or multiple boxes
The device of energy.
Compared with prior art, the present embodiment combination LBS positioning systems and image recognition technology, using geographical location as base
Unique promotion advantage of plinth carries out the marketing of advertisement media to user;Advertisement media is allowed to have more interactivity, interest, science and technology,
The transfer of more sense organs, allows consumer/reader preferably to participate in marketing communication, realizes the interaction body of transmitting carrier and they
It tests;Excitement, the novel impression more acclaimed as the acme of perfection, make the marketing process that user participates in be known as a kind of game, are produced in experience
Raw friendliness, deepens brand recognition, close to product itself, activates the extensive user of brand, brings more extensive marketing valence
Value promotes profit space;Application scenarios are extensive:Newspaper, magazine, outdoor advertising, commodity outer packing, demonstration handbook, exhibitions
Deng.
Above-described is only some embodiments of the present invention.For those of ordinary skill in the art, not
Under the premise of being detached from the invention design, various modifications and improvements can be made, these belong to the protection model of the present invention
It encloses.
Claims (10)
1. a kind of AR advertisement medias implementation method, it is characterised in that:Include the following steps:
1) geographical location information of position is obtained:Geographical location information refers to obtaining image by specific location technology
The geographical location information (latitude and longitude coordinates) in identification device location, pattern recognition device obtain position via positioning unit
Geographical location information.Positioning unit can receive GPS satellite signal, according to horizontal positioning accuracy EPH, perpendicular positioning precision
EPV values and visible satellite number etc., then be calculated by the algorithm of positioning unit;
2) according to the geographic location information query advertisement media information:Pattern recognition device after obtaining geographical location information,
Pattern recognition device can be according to geographical location information to the data base querying advertisement media information of server, pattern recognition device
It can also be situated between according to the storage that geographical location information downloads neighbouring advertisement media information to pattern recognition device automatically in background
Matter, then inquire advertisement media information from pattern recognition device to the storage medium of local side;
3) map datum and the advertisement media information are shown according to the geographical location information:Pattern recognition device is obtaining
Geographical location information and inquiry advertisement media information after, by pattern recognition device display unit show map datum and
Advertisement media information;
4) the selection instruction that the advertisement media information is clicked is obtained:Pattern recognition device allows user to choose by input unit
Interesting advertisement media, after obtaining the selection instruction of user, the display unit of pattern recognition device show map datum with
And advertisement media information;
5) according to the capture data chosen instruction and obtain image in kind:It is corresponding after pattern recognition device obtains selection instruction
Starting camera unit, user carries out capture by camera unit to image in kind, after user completes capture in kind, image recognition
Therefore device can obtain capture data;
6) according to the capture data and the advertisement media information, comparison result is generated:Capture data and advertisement media information
Be compared, can be pattern recognition device comparison can also be to be uploaded to server to be compared, and generate after comparison
Comparison result;Mode compared with characteristic value may be used with the comparison of advertisement media information in capture data carries out, and compares capture number
According to the characteristic value of the characteristic value and image in advertisement media information of middle image, write from memory when the difference between two characteristic values is less than one
It when the thresholding recognized, determines that capture data are consistent with advertisement media information, generates the comparison result that a result is consistent;As two spies
It when difference between value indicative is more than the threshold value of acquiescence, determines that capture data are not inconsistent with advertisement media information, generates a result not
The comparison result of symbol;
7) advanced information is downloaded according to the comparison result:When comparison result is that capture data are consistent with advertisement media information,
Pattern recognition device can receive via transmission unit and download advanced information;
8) the advanced information is shown:The display unit of pattern recognition device shows advanced information.
2. a kind of AR advertisement medias implementation method according to claim 1, it is characterised in that:In step 1), image recognition
The positioning unit of device can also be arranged in pairs or groups via mobile communication network base station positioning mode, WIFI positioning modes or RFID positioning modes
The algorithm of locating module obtains the geographical location information of pattern recognition device site.
3. a kind of AR advertisement medias implementation method according to claim 2, it is characterised in that:In step 2), according to geography
Place information inquiry simultaneously provides advertisement media information, including:According to geographical location information, it is default to provide geographical location information periphery
The first extent length map datum and advertisement media information.
4. a kind of AR advertisement medias implementation method according to claim 3, it is characterised in that:In step 2, geographical position is provided
Confidence ceases the map datum and advertisement media information of the first extent length of periphery, including:According to geographical location information, provide
When the advertisement media information content of first extent length of geographical location information periphery is less than second threshold, the geography is provided
The map datum and advertisement media information of the second extent length of location information periphery;When server push is supplied to image recognition
When the information content on device position periphery is limited or insufficient, it will cause user to have no way of selecting or can not select, influence
User's operation is experienced, therefore, when server inquiry determines that the advertisement media information content for pushing the first extent length of offer is few
When preset second threshold, after server completes the advertisement media information that push provides the first extent length, server is actively
Continue map datum and advertisement media information that push provides the second extent length of periphery.
5. a kind of AR advertisement medias implementation method according to claim 4, it is characterised in that:In step 3), image recognition
It, can be soft in the APP of operation by the screen of mobile phone or tablet computer as display unit when device is mobile phone or tablet computer
Part shows map datum and advertisement media information;Map datum can be two-dimentional city plane map, the map streetscape of map
Or 3 D stereo street image etc.;Advertisement media information can be the advertisement media information around geographical location information, such as
Merchant name, seller addresses, telephone number, pictorial representation, shop outdoor scene photograph etc.;Advertisement media information can also imply quotient
The advertising information and advertising design of product.
6. a kind of AR advertisement medias implementation method according to claim 5, it is characterised in that:In step 3), according to comparison
As a result advanced information is provided before, comparison result is generated, including:Capture data are received, capture data is compared and believes with advertisement media
Breath, generates and provides comparison result;Server receives the capture data that pattern recognition device is uploaded via transmission unit, server
Comparison result is generated after capture data are compared with advertisement media information, then push comparison result is provided and is filled to image recognition
It sets.
7. a kind of AR advertisement medias implementation method according to claim 6, it is characterised in that:In step 3), comparison takes
As data and advertisement media information, including:When the characteristic value of capture data and the characteristic value of advertisement media information are less than the first threshold
When value, determine that capture data are consistent with advertisement media information.
8. a kind of AR advertisement medias implementation method according to claim 7, it is characterised in that:Advanced information can in step 7)
With the further introduction including advertisement media, compared with advertisement media information above-mentioned, advanced information includes more careful
Or more detailed advertisement media introduction, advanced information can be written form, pattern form, animation form or visual form,
Such as voice, video or animation including commodity guide to visitors, can also include the recent preferential activity of commodity etc. information.
9. a kind of AR advertisement medias implementation method according to claim 8, it is characterised in that:In step 8), image recognition
It, can be soft in the APP of operation by the screen of mobile phone or tablet computer as display unit when device is mobile phone or tablet computer
Part shows or plays the advanced information at sight spot.
10. according to a kind of AR advertisement medias implementation method described in any one of claim 1-9, it is characterised in that:Step 1)-
8) it is realized by server;Server includes the processor connected by system bus, memory, network interface and non-volatile
Property storage medium:The function that processor works for realizing computing function and control server, the processor are configured as executing
The image-recognizing method for the augmented reality that the above embodiments of the present application provide;Memory and/or non-volatile memory medium storage
There are operating system, the computer journey of database and the image-recognizing method for realizing augmented reality provided by the embodiments of the present application
Sequence;Network interface is for connecting terminal.
Priority Applications (1)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
CN201810231981.9A CN108446930A (en) | 2018-03-20 | 2018-03-20 | AR advertisement media implementation methods |
Applications Claiming Priority (1)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
CN201810231981.9A CN108446930A (en) | 2018-03-20 | 2018-03-20 | AR advertisement media implementation methods |
Publications (1)
Publication Number | Publication Date |
---|---|
CN108446930A true CN108446930A (en) | 2018-08-24 |
Family
ID=63195574
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
CN201810231981.9A Pending CN108446930A (en) | 2018-03-20 | 2018-03-20 | AR advertisement media implementation methods |
Country Status (1)
Country | Link |
---|---|
CN (1) | CN108446930A (en) |
Cited By (5)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
CN110211242A (en) * | 2019-06-06 | 2019-09-06 | 芋头科技(杭州)有限公司 | The method that indoor augmented reality information is shown |
CN110992859A (en) * | 2019-11-22 | 2020-04-10 | 北京新势界科技有限公司 | Advertising board display method and device based on AR guide |
CN112163444A (en) * | 2019-12-26 | 2021-01-01 | 昆山时记信息科技有限公司 | Ecological intelligent image code identification method, device, equipment and storage medium |
CN115018565A (en) * | 2022-08-08 | 2022-09-06 | 长沙朗源电子科技有限公司 | Advertisement media image identification method, system, equipment and readable storage medium |
US12026846B2 (en) | 2021-11-03 | 2024-07-02 | Granden Corp. | Location-based metaverse social system combining the real world with virtual worlds for virtual reality interaction |
Citations (4)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
CN106250488A (en) * | 2016-08-01 | 2016-12-21 | 北京奇虎科技有限公司 | Social method, server, equipment and system is realized based on AR technology |
CN106648322A (en) * | 2016-12-21 | 2017-05-10 | 广州市动景计算机科技有限公司 | Method of triggering interactive operation with virtual object and device and system |
CN106779819A (en) * | 2016-11-29 | 2017-05-31 | 特斯联(北京)科技有限公司 | Intelligent advertisement based on the identification of AR high in the clouds recommends method, system and server |
US20170337949A1 (en) * | 2016-03-01 | 2017-11-23 | Meograph, Inc. | Mobile device video personalization |
-
2018
- 2018-03-20 CN CN201810231981.9A patent/CN108446930A/en active Pending
Patent Citations (4)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US20170337949A1 (en) * | 2016-03-01 | 2017-11-23 | Meograph, Inc. | Mobile device video personalization |
CN106250488A (en) * | 2016-08-01 | 2016-12-21 | 北京奇虎科技有限公司 | Social method, server, equipment and system is realized based on AR technology |
CN106779819A (en) * | 2016-11-29 | 2017-05-31 | 特斯联(北京)科技有限公司 | Intelligent advertisement based on the identification of AR high in the clouds recommends method, system and server |
CN106648322A (en) * | 2016-12-21 | 2017-05-10 | 广州市动景计算机科技有限公司 | Method of triggering interactive operation with virtual object and device and system |
Cited By (5)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
CN110211242A (en) * | 2019-06-06 | 2019-09-06 | 芋头科技(杭州)有限公司 | The method that indoor augmented reality information is shown |
CN110992859A (en) * | 2019-11-22 | 2020-04-10 | 北京新势界科技有限公司 | Advertising board display method and device based on AR guide |
CN112163444A (en) * | 2019-12-26 | 2021-01-01 | 昆山时记信息科技有限公司 | Ecological intelligent image code identification method, device, equipment and storage medium |
US12026846B2 (en) | 2021-11-03 | 2024-07-02 | Granden Corp. | Location-based metaverse social system combining the real world with virtual worlds for virtual reality interaction |
CN115018565A (en) * | 2022-08-08 | 2022-09-06 | 长沙朗源电子科技有限公司 | Advertisement media image identification method, system, equipment and readable storage medium |
Similar Documents
Publication | Publication Date | Title |
---|---|---|
CN108446930A (en) | AR advertisement media implementation methods | |
CN103065110B (en) | Towards online answering method and the system of less radio-frequency mobile terminal | |
CN101281535B (en) | Method and apparatus for guiding in region of vertical space | |
CN105007320B (en) | Based on the intelligent movable tourist guide system of Cloud Server | |
CN110348858A (en) | Product data processing method and processing device, electronic equipment | |
CN107924527A (en) | Advertisement is shown in application launcher | |
CN110431573A (en) | The system and method for Order splitting optimization | |
CN110019600A (en) | A kind of maps processing method, apparatus and storage medium | |
GB2404546A (en) | Viewing material in 3D virtual windows | |
KR20120020915A (en) | Method for offering coupon with location linkage using mobile communication terminal | |
CN105025100B (en) | Based on the hand-drawing map intelligent guide guide system of iOS system | |
WO2016043663A1 (en) | Geographical location based application | |
CN104484361B (en) | Information shows method and device | |
JP2015515669A (en) | Augmented reality communication and information methods | |
CN103412892A (en) | Method and system for displaying information | |
CN114266864B (en) | Method for storing true state change of real object | |
CN105138569A (en) | Method for generating and using bubble data and geographic expression information system | |
CN108255910A (en) | Information displaying method, client, server-side and equipment | |
US11044393B1 (en) | System for curation and display of location-dependent augmented reality content in an augmented estate system | |
CN109636485A (en) | Information recommendation method and device based on driving behavior data | |
CN109145226A (en) | Content delivery method and device | |
TWM548945U (en) | System and platform for providing location-based service | |
CN107291959B (en) | Travel log generation method and mobile terminal | |
CN114511671A (en) | Exhibit display method, guide method, device, electronic equipment and storage medium | |
KR102236566B1 (en) | Board game of curriculum linkage, local exploration and cultural experience, system for providing board game, and method thereof |
Legal Events
Date | Code | Title | Description |
---|---|---|---|
PB01 | Publication | ||
PB01 | Publication | ||
SE01 | Entry into force of request for substantive examination | ||
SE01 | Entry into force of request for substantive examination | ||
WD01 | Invention patent application deemed withdrawn after publication | ||
WD01 | Invention patent application deemed withdrawn after publication |
Application publication date: 20180824 |