CN101489111A - Advertisement playing method, apparatus and system for digital television on-demand - Google Patents
Advertisement playing method, apparatus and system for digital television on-demand Download PDFInfo
- Publication number
- CN101489111A CN101489111A CNA2009101050384A CN200910105038A CN101489111A CN 101489111 A CN101489111 A CN 101489111A CN A2009101050384 A CNA2009101050384 A CN A2009101050384A CN 200910105038 A CN200910105038 A CN 200910105038A CN 101489111 A CN101489111 A CN 101489111A
- Authority
- CN
- China
- Prior art keywords
- advertisement
- media program
- demand
- program
- video
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
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Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N7/00—Television systems
- H04N7/16—Analogue secrecy systems; Analogue subscription systems
- H04N7/173—Analogue secrecy systems; Analogue subscription systems with two-way working, e.g. subscriber sending a programme selection signal
- H04N7/17309—Transmission or handling of upstream communications
- H04N7/17318—Direct or substantially direct transmission and handling of requests
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
- H04N21/47202—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting content on demand, e.g. video on demand
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
Abstract
Description
Claims (10)
Priority Applications (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
CNA2009101050384A CN101489111A (en) | 2009-01-14 | 2009-01-14 | Advertisement playing method, apparatus and system for digital television on-demand |
PCT/CN2009/076256 WO2010081381A1 (en) | 2009-01-14 | 2009-12-30 | Advertisement palying method, device and system for digital television on demand |
Applications Claiming Priority (1)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
CNA2009101050384A CN101489111A (en) | 2009-01-14 | 2009-01-14 | Advertisement playing method, apparatus and system for digital television on-demand |
Publications (1)
Publication Number | Publication Date |
---|---|
CN101489111A true CN101489111A (en) | 2009-07-22 |
Family
ID=40891755
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
CNA2009101050384A Pending CN101489111A (en) | 2009-01-14 | 2009-01-14 | Advertisement playing method, apparatus and system for digital television on-demand |
Country Status (2)
Country | Link |
---|---|
CN (1) | CN101489111A (en) |
WO (1) | WO2010081381A1 (en) |
Cited By (12)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
CN101783915A (en) * | 2010-03-19 | 2010-07-21 | 北京国双科技有限公司 | Method for realizing video quantification |
WO2010081381A1 (en) * | 2009-01-14 | 2010-07-22 | 深圳市同洲电子股份有限公司 | Advertisement palying method, device and system for digital television on demand |
CN102256168A (en) * | 2011-07-08 | 2011-11-23 | 宇龙计算机通信科技(深圳)有限公司 | On demand counting system and on demand counting method |
CN102521320A (en) * | 2011-12-02 | 2012-06-27 | 华中科技大学 | Content related advertisement distribution method based on video hot descriptions |
WO2013152663A1 (en) * | 2012-04-13 | 2013-10-17 | 腾讯科技(深圳)有限公司 | Method and device for presenting published information |
WO2014206292A1 (en) * | 2013-06-28 | 2014-12-31 | Tencent Technology (Shenzhen) Company Limited | Method and system for pushing information to end users adaptively |
CN106034257A (en) * | 2015-03-11 | 2016-10-19 | 北京昌东科技有限公司 | Multimedia application system based on radio and television |
CN107396145A (en) * | 2017-07-31 | 2017-11-24 | 广州风尚传媒科技有限公司 | One kind gets through IPTV, the advertisement placement method and advertisement delivery system of OTT resources |
WO2018027867A1 (en) * | 2016-08-11 | 2018-02-15 | 张焰焰 | Data statistical method and statistical system for advertisement monitoring technology |
CN108881968A (en) * | 2017-05-15 | 2018-11-23 | 北京国双科技有限公司 | A kind of network video advertisement put-on method and system |
CN109104621A (en) * | 2018-08-18 | 2018-12-28 | 冼汉生 | A kind of Driving Test video pushing method, device, terminal and computer storage medium |
CN111369298A (en) * | 2020-03-09 | 2020-07-03 | 成都欧魅时尚科技有限责任公司 | Method for automatically adjusting advertisement budget based on Internet hotspot event |
Families Citing this family (1)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
CN109636441B (en) * | 2018-11-06 | 2023-12-19 | 三六零科技集团有限公司 | Advertisement putting method and device |
Family Cites Families (4)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
JP3931066B2 (en) * | 2001-09-26 | 2007-06-13 | 富士通株式会社 | Content distribution system, content distribution server, content distribution program, and computer-readable recording medium recording the program |
CN101207799A (en) * | 2007-11-22 | 2008-06-25 | 深圳市同洲电子股份有限公司 | System and method for storing program and program ordering system |
CN101207820B (en) * | 2007-11-27 | 2010-09-29 | 深圳市同洲电子股份有限公司 | Method and system for displaying advertisement data |
CN101489111A (en) * | 2009-01-14 | 2009-07-22 | 深圳市同洲电子股份有限公司 | Advertisement playing method, apparatus and system for digital television on-demand |
-
2009
- 2009-01-14 CN CNA2009101050384A patent/CN101489111A/en active Pending
- 2009-12-30 WO PCT/CN2009/076256 patent/WO2010081381A1/en active Application Filing
Cited By (16)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
WO2010081381A1 (en) * | 2009-01-14 | 2010-07-22 | 深圳市同洲电子股份有限公司 | Advertisement palying method, device and system for digital television on demand |
CN101783915A (en) * | 2010-03-19 | 2010-07-21 | 北京国双科技有限公司 | Method for realizing video quantification |
CN102256168A (en) * | 2011-07-08 | 2011-11-23 | 宇龙计算机通信科技(深圳)有限公司 | On demand counting system and on demand counting method |
CN102256168B (en) * | 2011-07-08 | 2014-09-24 | 宇龙计算机通信科技(深圳)有限公司 | On demand counting system and on demand counting method |
CN102521320A (en) * | 2011-12-02 | 2012-06-27 | 华中科技大学 | Content related advertisement distribution method based on video hot descriptions |
WO2013152663A1 (en) * | 2012-04-13 | 2013-10-17 | 腾讯科技(深圳)有限公司 | Method and device for presenting published information |
US10530878B2 (en) | 2013-06-28 | 2020-01-07 | Tencent Technology (Shenzhen) Company Limited | Method and system for pushing information to end users adaptively |
WO2014206292A1 (en) * | 2013-06-28 | 2014-12-31 | Tencent Technology (Shenzhen) Company Limited | Method and system for pushing information to end users adaptively |
CN106034257A (en) * | 2015-03-11 | 2016-10-19 | 北京昌东科技有限公司 | Multimedia application system based on radio and television |
WO2018027867A1 (en) * | 2016-08-11 | 2018-02-15 | 张焰焰 | Data statistical method and statistical system for advertisement monitoring technology |
CN108881968B (en) * | 2017-05-15 | 2020-10-30 | 北京国双科技有限公司 | Network video advertisement putting method and system |
CN108881968A (en) * | 2017-05-15 | 2018-11-23 | 北京国双科技有限公司 | A kind of network video advertisement put-on method and system |
CN107396145A (en) * | 2017-07-31 | 2017-11-24 | 广州风尚传媒科技有限公司 | One kind gets through IPTV, the advertisement placement method and advertisement delivery system of OTT resources |
CN107396145B (en) * | 2017-07-31 | 2018-08-21 | 广州风尚传媒科技有限公司 | One kind getting through IPTV, the advertisement placement method and advertisement delivery system of OTT resources |
CN109104621A (en) * | 2018-08-18 | 2018-12-28 | 冼汉生 | A kind of Driving Test video pushing method, device, terminal and computer storage medium |
CN111369298A (en) * | 2020-03-09 | 2020-07-03 | 成都欧魅时尚科技有限责任公司 | Method for automatically adjusting advertisement budget based on Internet hotspot event |
Also Published As
Publication number | Publication date |
---|---|
WO2010081381A1 (en) | 2010-07-22 |
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Effective date of registration: 20120418 Address after: 518057 Nanshan District hi tech park, Guangdong, North District Rainbow science and Technology Building Applicant after: Shenzhen Longguan Media Co., Ltd. Address before: 518057 Nanshan District hi tech park, Guangdong, North District Rainbow science and Technology Building Applicant before: Shenzhen Tongzhou Electronic Co., Ltd. |
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