CN101489111A - Advertisement playing method, apparatus and system for digital television on-demand - Google Patents

Advertisement playing method, apparatus and system for digital television on-demand Download PDF

Info

Publication number
CN101489111A
CN101489111A CNA2009101050384A CN200910105038A CN101489111A CN 101489111 A CN101489111 A CN 101489111A CN A2009101050384 A CNA2009101050384 A CN A2009101050384A CN 200910105038 A CN200910105038 A CN 200910105038A CN 101489111 A CN101489111 A CN 101489111A
Authority
CN
China
Prior art keywords
advertisement
media program
demand
program
video
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
CNA2009101050384A
Other languages
Chinese (zh)
Inventor
樊军华
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Shenzhen Longguan Media Co., Ltd.
Original Assignee
Shenzhen Coship Electronics Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Shenzhen Coship Electronics Co Ltd filed Critical Shenzhen Coship Electronics Co Ltd
Priority to CNA2009101050384A priority Critical patent/CN101489111A/en
Publication of CN101489111A publication Critical patent/CN101489111A/en
Priority to PCT/CN2009/076256 priority patent/WO2010081381A1/en
Pending legal-status Critical Current

Links

Images

Classifications

    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00Television systems
    • H04N7/16Analogue secrecy systems; Analogue subscription systems
    • H04N7/173Analogue secrecy systems; Analogue subscription systems with two-way working, e.g. subscriber sending a programme selection signal
    • H04N7/17309Transmission or handling of upstream communications
    • H04N7/17318Direct or substantially direct transmission and handling of requests
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/262Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/458Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47End-user applications
    • H04N21/472End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
    • H04N21/47202End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting content on demand, e.g. video on demand
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81Monomedia components thereof
    • H04N21/812Monomedia components thereof involving advertisement data

Abstract

The invention provides a media order advertisement play back method, a device and a system suitable for the digital television order technique field. The method comprises the following steps: defining a media program hotspot level by recording order number statistical data of each media program; defining association of the advertisement and the media program based on the hotspot level; selecting an association advertisement with current user ordered media program according to the association of the advertisement and the media program, and sending a pushing broadcast message; pushing the advertisement associated with the current program to a modulator according to the pushing broadcast message. The modulator modulates the received advertisement and outputs to a video receiving device to play back. The invention selects the advertisement associated with the current media program based on the association of the advertisement and the media program to push, implements precision of the advertisement delivery, increases advertisement devoted flexibility, enriches the operation business advertisement marketing strategy, moreover increases the advertisement covering surface through a more delicate advertisement delivery proportion.

Description

A kind of advertisement broadcast method of digital television on-demand, Apparatus and system
Technical field
The invention belongs to the digital television on-demand technical field, relate in particular to a kind of advertisement broadcast method, Apparatus and system of digital television on-demand.
Background technology
Along with the continuous development of digital television techniques, the VOD demand (telecommunication) service obtains fast development, has also received increasing concern based on the advertising business of VOD program.And in advertising business, the accuracy that advertisement is play just seems particularly important, and is bad if the accuracy that advertisement is play is done, the interests that can big macrolesion advertising input merchant and the brand effect of advertisement operators.
The problems such as accurate location, audience ratings and coverage rate that need in the advertising input process to take all factors into consideration advertisement are determined final advertisement broadcast scheme.And a kind of in the advertisement broadcast scheme of existing VOD program be the advertisement broadcast method of playing in conjunction with the media content of institute's program request, this method is associated ad content with media program content, can only play specific advertisement according to specific programme content, when the media program video-on-demand times of certain content has in limited time, then the broadcasting time of related advertisement is restricted thereupon with it, this problem with regard to causing one can't accurately play; Another kind method is the advertisement broadcast method of paying to Advertisement requesting user, can determine the video-on-demand times of advertisement in this method according to the number of times of VOD play-on-demand program, thereby confirm the input amount of advertisement, though this method has realized allowing the advertising input amount have good grounds, be helpless to increase problems such as the audient crowd of advertisement and coverage rate.
Summary of the invention
The purpose of the embodiment of the invention is to provide a kind of advertisement broadcast method and system of digital television on-demand, be intended to solve in the prior art in the digital television on-demand system advertisement putting inadequately precisely, flexibility ratio is low, and the not high problem of coverage rate.
The embodiment of the invention is achieved in that a kind of advertisement broadcast method of digital television on-demand, and described method comprises the steps:
Define the focus rank of each media program according to the statistics of video-on-demand times of each media program of record;
Related according to the focus level definition advertisement of described each media program and media program;
According to the media program associated advertisement of described advertisement, and send sending out notice information with related selection and active user's program request of media program;
Receive described sending out notice information, and will push to modulator with current media program associated advertisement according to described sending out notice information, described modulator exports video reception apparatus to and plays after its advertisement that receives is modulated.
Another purpose of the embodiment of the invention is to provide a kind of advertisement play back device of digital television on-demand, and described device comprises:
Media program program request statistic unit is used for the IP Information On Demand according to the media program of user's input, writes down the statistics of the video-on-demand times of each media program;
The advertisement putting control unit is used for the statistics according to the video-on-demand times of each media program of described media program program request statistical server record, selects and current media program associated advertisement, and sends sending out notice information;
The advertising service unit is used for will pushing to modulator with current media program associated advertisement according to described sending out notice information, and described modulator exports video reception apparatus to and plays after its advertisement that receives is modulated.
Another purpose of the embodiment of the invention is to provide a kind of advertisement play system of digital television on-demand, and described system comprises aforesaid advertisement play back device, modulator and video reception apparatus;
Described advertisement play back device is used for the media program IP Information On Demand according to user's input, selects to throw in current media program associated advertisement; Advertisement video data after described modulator is used for the advertising media's data flow that receives modulated and will modulate is sent; Described video reception apparatus is used to receive the advertisement video data that described modulator sends.
In embodiments of the present invention, the related selection and the current media program associated advertisement of advertisement and media program are set by the focus rank according to media program, notice pushes selected advertisement, realized the accuracy of advertisement putting, increased the flexibility of advertising input, enriched the advertising marketing strategy of operator, can not only recognize the broadcast rate of advertisement according to the video-on-demand times of media program easily, can also distinguish by more careful advertisement putting ratio, increase the coverage rate of advertisement.
Description of drawings
Fig. 1 is the flow chart of the advertisement broadcast method of the digital television on-demand that provides of the embodiment of the invention;
Fig. 2 is the structure chart of the advertisement play back device of the digital television on-demand that provides of the embodiment of the invention;
Fig. 3 is the Organization Chart of the advertisement play system of the digital television on-demand that provides of the embodiment of the invention.
Embodiment
In order to make purpose of the present invention, technical scheme and advantage clearer,, the present invention is further elaborated below in conjunction with drawings and Examples.Should be appreciated that specific embodiment described herein only in order to explanation the present invention, and be not used in qualification the present invention.
In the embodiment of the invention, by video-on-demand times media program is defined the focus rank according to different media programs, and according to different focus ranks advertisement and media program are carried out relatedly, and realized the accuracy of advertisement putting, increased the flexibility and the coverage rate of advertising input.
Fig. 1 shows the flow process of the advertisement broadcast method of the digital television on-demand that the embodiment of the invention provides, and details are as follows:
In step S101, receive the IP Information On Demand of at least one media program of user's input.
In step S102, according to the IP Information On Demand of at least one media program that receives, add up the video-on-demand times of at least one media program of user's program request, obtain the statistics of the video-on-demand times of each media program, and the statistics that obtains is stored.
In step S103, according to the statistics of each media program video-on-demand times of storage to the different focus rank of each media program definition.
In this step, the definition level rule of media program can for: suppose that m represents the video-on-demand times of a media program, then when 0≤m≤n1, the focus rank of this media program is a focus one; When n1<m≤n2, the focus rank of this media program is a focus two; When n2<m≤n3, the focus rank of this media program is a focus three; By that analogy, n1 wherein, n2, n3 are integer, can set in advance, and 0≤n1<n2<n3 ...
In step S104, related according to the advertisement of focus level definition and at least one media program of at least one media program of definition.
In this step, advertisement can be single advertisement or the corresponding single or multiple media programs of a plurality of advertisement with the correlation rule of media program, both can be one to one, and also can many-one, promptly can one the corresponding media program of advertisement, be associated as the media program of advertisement one with focus one; Also can be a plurality of the corresponding media program of advertisements, all be associated as advertisement one and advertisement two with the media program of focus two.And when media program of a plurality of advertisements correspondences, can also formulate the correspondent advertisement wheel further and broadcast rule, so that the input of advertisement has more accuracy;
In step S105, according to the related selection and the current media program associated advertisement of advertisement and at least one media program of definition and send sending out notice information.
In step S106, receive sending out notice information, will push to modulator with current media program associated advertisement.
When described modulator receive with current media program associated advertisement after, carry out exporting to set-top box after the corresponding modulation or other video reception apparatus are play, described modulator can be IPQAM.
Fig. 2 shows the structure of the advertisement play back device of the digital television on-demand that the embodiment of the invention provides, and for convenience of description, only shows the part relevant with present embodiment.
Media program program request statistic unit 10 is according to the IP Information On Demand of at least one media program of the received users' input in media program program request unit 30, the video-on-demand times of at least one media program of accumulative total user program request, obtain the statistics of the video-on-demand times of each media program, 20 statisticss that receive of advertisement putting control unit, select and current media program associated advertisement, send sending out notice information, after advertising service unit 40 receives sending out notice information, to push to modulator with current media program associated advertisement, after modulator is modulated, export video reception apparatus to and play.
Media program program request statistic unit 10 comprises IP Information On Demand receiver module 101, statistical module 102 and memory module 103.The IP Information On Demand of at least one media program that IP Information On Demand receiver module 101 receiving media play-on-demand program unit 30 received users import, the IP Information On Demand of at least one media program that statistical module 102 receives according to described IP Information On Demand receiver module 101, the video-on-demand times of at least one media program of accumulative total user program request, obtain the statistics of the video-on-demand times of each media program, the statistics that memory module 103 receiving and counting modules 102 obtain is stored.
Advertisement putting control unit 20 comprises focus level definition module 201, relating module 202 and pushes control module 203.The statistics and the level rule of the video-on-demand times of each media program that focus level definition module 201 is stored according to memory module 103, define the focus rank of each media program, concrete definition level rule can for: suppose that m represents the video-on-demand times of a media program, then when 0≤m≤n1, then the focus rank of media program is a focus one; When n1<m≤n2, then the focus rank of media program is a focus two; When n2<m≤n3, then the focus rank of media program is a focus three; By that analogy, n1 wherein, n2, n3 are positive integer, can set in advance, and 0≤n1<n2<n3 ...Relating module 202 receives the focus rank of each media program of described focus level definition module 201 definition, and related according to the focus level definition advertisement of each media program and at least one media program, wherein correlation rule can be single advertisement or the corresponding single or multiple media programs of a plurality of advertisement, both can be one to one, also can many-one, promptly can one the corresponding media program of advertisement, be associated as the media program of advertisement one with focus one; Also can be a plurality of the corresponding media program of advertisements, all be associated as advertisement one and advertisement two with the media program of focus two.And when media program of a plurality of advertisements correspondences, can also formulate the correspondent advertisement wheel further and broadcast rule.Push control module 203 according to relating module 202 that select with current media program associated advertisement, send sending out notice information and give advertising service unit 40, advertising service unit 40 will push to modulator with current media program associated advertisement according to the sending out notice information that receives, after modulators modulate, export set-top box to and play, wherein said set-top box also can be substituted by other video reception apparatus.
Fig. 3 shows the framework of the advertisement play system of the digital television on-demand that the embodiment of the invention provides.In this system architecture, the media program program request statistic unit 10 of advertisement play back device can be arranged in the media program program request statistical server, advertisement putting control unit 20 can be arranged in the advertisement putting Control Server, media program program request unit 30 can be arranged in the media-on-demand server, advertising service unit 40 can be arranged in the Advertisement Server, described modulator can be the IPQAM modulator, and video reception apparatus can be realized for receiving terminal for digital television such as set-top box.
Advertisement play back device is according to the media program IP Information On Demand of user's input, select to throw in current media program associated advertisement, modulator receives the advertisement that advertisement play back device is thrown in, and the advertisement video data after the advertising media's data flow that receives modulated and will modulate sends, and set-top box receives the advertisement video data that modulators modulate obtains and plays.
Media-on-demand server is pushed to modulator with the media program of user's program request, play by set-top box and television set, the video-on-demand times of the media program of active user's program request is collected and added up to media program program request statistical server in real time, statistics obtains the video-on-demand times of each media program, and the statistics that obtains is carried out storage system maintenance.
The advertisement putting Control Server obtains the statistics of media program program request statistical server, define the focus rank of each media program according to each represented media program video-on-demand times of statistics, concrete definition rule can for: suppose that m represents the video-on-demand times of a media program, then when 0≤m≤n1, then the focus rank of media program is a focus one; When n1<m≤n2, then the focus rank of media program is a focus two; When n2<m≤n3, then the focus rank of media program is a focus three; By that analogy, n1 wherein, n2, n3 are positive integer, can set in advance, and 0≤n1<n2<n3 ...Related according to the focus level definition advertisement of media program and media program then, wherein correlation rule can be single advertisement or the corresponding single or multiple media programs of a plurality of advertisement, both can be one to one, also can many-one, promptly can one the corresponding media program of advertisement, be associated as the media program of advertisement one with focus one; Also can be a plurality of the corresponding media program of advertisements, all be associated as advertisement one and advertisement two with the media program of focus two.And when media program of a plurality of advertisements correspondences, can also formulate the correspondent advertisement wheel further and broadcast rule, make the input of advertisement have more accuracy.
The advertisement putting Control Server is related according to the media program of current broadcast and advertisement and different focus rank media programs, select and current media program associated advertisement, Advertisement Server is sent sending out notice information, after Advertisement Server receives the sending out notice information of advertisement putting Control Server, will with the corresponding advertisement pushing of current media program to modulator, can be sent to set-top box and play after modulators modulate, wherein said set-top box also can be substituted by other video reception apparatus.
In the embodiment of the invention, by video-on-demand times media program is defined the focus rank according to different media programs, and carry out related with media program advertisement according to different focus ranks, realized the accuracy of advertisement putting, increased the flexibility of advertising input, enriched the advertising marketing strategy of operator, can not only recognize the broadcast rate of advertisement easily according to the video-on-demand times of media program, can also distinguish by more careful advertisement putting ratio, increase the coverage rate of advertisement.
The above only is preferred embodiment of the present invention, not in order to restriction the present invention, all any modifications of being done within the spirit and principles in the present invention, is equal to and replaces and improvement etc., all should be included within protection scope of the present invention.

Claims (10)

1, a kind of advertisement broadcast method of digital television on-demand is characterized in that, described method comprises the steps:
Define the focus rank of each media program according to the statistics of video-on-demand times of each media program of record;
Related according to the focus level definition advertisement of described each media program and media program;
According to the media program associated advertisement of described advertisement, and send sending out notice information with related selection and active user's program request of media program;
Receive described sending out notice information, and will push to modulator with current media program associated advertisement according to described sending out notice information, described modulator exports video reception apparatus to and plays after its advertisement that receives is modulated.
2, advertisement broadcast method as claimed in claim 1, it is characterized in that, the statistics of video-on-demand times of described each media program according to record defines the step that further comprises the statistics of the video-on-demand times that writes down each media program before other step of focus level of each media program, comprising:
Receive the IP Information On Demand of the media program of user's input;
According to the IP Information On Demand of the media program that receives, add up the video-on-demand times of the media program of user's program request, obtain the statistics of the video-on-demand times of each media program, and the statistics that obtains is stored.
3, advertisement broadcast method as claimed in claim 1 is characterized in that, described focus level definition advertisement according to described each media program is specially with the related step of media program:
According to the focus rank of described each media program, with single advertisement or the corresponding single or multiple media programs of a plurality of advertisement.
4, advertisement broadcast method as claimed in claim 3 is characterized in that, when the focus rank according to described each media program, during with the corresponding single medium program of a plurality of advertisements, described advertisement broadcast method adopts the advertisement carousel mode.
5, a kind of advertisement play back device of digital television on-demand,, it is characterized in that described device comprises:
Media program program request statistic unit is used for the IP Information On Demand according to the media program of user's input, the statistics of the video-on-demand times of each media program of record;
The advertisement putting control unit is used for writing down according to described media program program request statistical server the statistics of the video-on-demand times of each media program, selects and current media program associated advertisement, and sends sending out notice information;
The advertising service unit is used for will pushing to modulator with current media program associated advertisement according to described sending out notice information, and described modulator exports video reception apparatus to and plays after its advertisement that receives is modulated.
6, advertisement play back device as claimed in claim 5 is characterized in that, described media program program request statistic unit further comprises:
The IP Information On Demand receiver module is used for the IP Information On Demand of receiving media program;
Statistical module is used for the IP Information On Demand according to the media program that receives from described IP Information On Demand receiver module, adds up the video-on-demand times of the media program of user's program request, obtains the statistics of the video-on-demand times of each media program;
Memory module is used to receive the statistics of described statistical module and store.
7, advertisement play back device as claimed in claim 5 is characterized in that, described advertisement putting control unit further comprises:
Focus level definition module is used for the statistics according to the video-on-demand times of each media program of described media program program request unit statistic record, defines the focus rank of each media program;
Relating module is used for related according to the focus level definition advertisement of each media program of described focus level definition module definition and media program and selection and current media program associated advertisement;
Push control module, what be used for selecting according to described relating module sends sending out notice information with current media program associated advertisement.
8, advertisement play back device as claimed in claim 5 is characterized in that, described device further comprises:
Media program program request unit is used for sending the IP Information On Demand of at least one media program of user input to described media program program request statistic unit.
9, a kind of advertisement play system of digital television on-demand is characterized in that, described system comprises as each described advertisement play back device of claim 5 to 8, modulator and video reception apparatus;
Described advertisement play back device is used for the media program IP Information On Demand according to user's input, selects to throw in current media program associated advertisement; Advertisement video data after described modulator is used for the advertising media's data flow that receives modulated and will modulate is sent; Described video reception apparatus is used to receive the advertisement video data that described modulator sends.
10, advertisement play system as claimed in claim 9 is characterized in that, described video reception apparatus is a receiving terminal for digital television.
CNA2009101050384A 2009-01-14 2009-01-14 Advertisement playing method, apparatus and system for digital television on-demand Pending CN101489111A (en)

Priority Applications (2)

Application Number Priority Date Filing Date Title
CNA2009101050384A CN101489111A (en) 2009-01-14 2009-01-14 Advertisement playing method, apparatus and system for digital television on-demand
PCT/CN2009/076256 WO2010081381A1 (en) 2009-01-14 2009-12-30 Advertisement palying method, device and system for digital television on demand

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
CNA2009101050384A CN101489111A (en) 2009-01-14 2009-01-14 Advertisement playing method, apparatus and system for digital television on-demand

Publications (1)

Publication Number Publication Date
CN101489111A true CN101489111A (en) 2009-07-22

Family

ID=40891755

Family Applications (1)

Application Number Title Priority Date Filing Date
CNA2009101050384A Pending CN101489111A (en) 2009-01-14 2009-01-14 Advertisement playing method, apparatus and system for digital television on-demand

Country Status (2)

Country Link
CN (1) CN101489111A (en)
WO (1) WO2010081381A1 (en)

Cited By (12)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN101783915A (en) * 2010-03-19 2010-07-21 北京国双科技有限公司 Method for realizing video quantification
WO2010081381A1 (en) * 2009-01-14 2010-07-22 深圳市同洲电子股份有限公司 Advertisement palying method, device and system for digital television on demand
CN102256168A (en) * 2011-07-08 2011-11-23 宇龙计算机通信科技(深圳)有限公司 On demand counting system and on demand counting method
CN102521320A (en) * 2011-12-02 2012-06-27 华中科技大学 Content related advertisement distribution method based on video hot descriptions
WO2013152663A1 (en) * 2012-04-13 2013-10-17 腾讯科技(深圳)有限公司 Method and device for presenting published information
WO2014206292A1 (en) * 2013-06-28 2014-12-31 Tencent Technology (Shenzhen) Company Limited Method and system for pushing information to end users adaptively
CN106034257A (en) * 2015-03-11 2016-10-19 北京昌东科技有限公司 Multimedia application system based on radio and television
CN107396145A (en) * 2017-07-31 2017-11-24 广州风尚传媒科技有限公司 One kind gets through IPTV, the advertisement placement method and advertisement delivery system of OTT resources
WO2018027867A1 (en) * 2016-08-11 2018-02-15 张焰焰 Data statistical method and statistical system for advertisement monitoring technology
CN108881968A (en) * 2017-05-15 2018-11-23 北京国双科技有限公司 A kind of network video advertisement put-on method and system
CN109104621A (en) * 2018-08-18 2018-12-28 冼汉生 A kind of Driving Test video pushing method, device, terminal and computer storage medium
CN111369298A (en) * 2020-03-09 2020-07-03 成都欧魅时尚科技有限责任公司 Method for automatically adjusting advertisement budget based on Internet hotspot event

Families Citing this family (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN109636441B (en) * 2018-11-06 2023-12-19 三六零科技集团有限公司 Advertisement putting method and device

Family Cites Families (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP3931066B2 (en) * 2001-09-26 2007-06-13 富士通株式会社 Content distribution system, content distribution server, content distribution program, and computer-readable recording medium recording the program
CN101207799A (en) * 2007-11-22 2008-06-25 深圳市同洲电子股份有限公司 System and method for storing program and program ordering system
CN101207820B (en) * 2007-11-27 2010-09-29 深圳市同洲电子股份有限公司 Method and system for displaying advertisement data
CN101489111A (en) * 2009-01-14 2009-07-22 深圳市同洲电子股份有限公司 Advertisement playing method, apparatus and system for digital television on-demand

Cited By (16)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2010081381A1 (en) * 2009-01-14 2010-07-22 深圳市同洲电子股份有限公司 Advertisement palying method, device and system for digital television on demand
CN101783915A (en) * 2010-03-19 2010-07-21 北京国双科技有限公司 Method for realizing video quantification
CN102256168A (en) * 2011-07-08 2011-11-23 宇龙计算机通信科技(深圳)有限公司 On demand counting system and on demand counting method
CN102256168B (en) * 2011-07-08 2014-09-24 宇龙计算机通信科技(深圳)有限公司 On demand counting system and on demand counting method
CN102521320A (en) * 2011-12-02 2012-06-27 华中科技大学 Content related advertisement distribution method based on video hot descriptions
WO2013152663A1 (en) * 2012-04-13 2013-10-17 腾讯科技(深圳)有限公司 Method and device for presenting published information
US10530878B2 (en) 2013-06-28 2020-01-07 Tencent Technology (Shenzhen) Company Limited Method and system for pushing information to end users adaptively
WO2014206292A1 (en) * 2013-06-28 2014-12-31 Tencent Technology (Shenzhen) Company Limited Method and system for pushing information to end users adaptively
CN106034257A (en) * 2015-03-11 2016-10-19 北京昌东科技有限公司 Multimedia application system based on radio and television
WO2018027867A1 (en) * 2016-08-11 2018-02-15 张焰焰 Data statistical method and statistical system for advertisement monitoring technology
CN108881968B (en) * 2017-05-15 2020-10-30 北京国双科技有限公司 Network video advertisement putting method and system
CN108881968A (en) * 2017-05-15 2018-11-23 北京国双科技有限公司 A kind of network video advertisement put-on method and system
CN107396145A (en) * 2017-07-31 2017-11-24 广州风尚传媒科技有限公司 One kind gets through IPTV, the advertisement placement method and advertisement delivery system of OTT resources
CN107396145B (en) * 2017-07-31 2018-08-21 广州风尚传媒科技有限公司 One kind getting through IPTV, the advertisement placement method and advertisement delivery system of OTT resources
CN109104621A (en) * 2018-08-18 2018-12-28 冼汉生 A kind of Driving Test video pushing method, device, terminal and computer storage medium
CN111369298A (en) * 2020-03-09 2020-07-03 成都欧魅时尚科技有限责任公司 Method for automatically adjusting advertisement budget based on Internet hotspot event

Also Published As

Publication number Publication date
WO2010081381A1 (en) 2010-07-22

Similar Documents

Publication Publication Date Title
CN101489111A (en) Advertisement playing method, apparatus and system for digital television on-demand
US9009753B2 (en) Measurement and reporting of set top box inserted AD impressions
US8997142B2 (en) Advertisement insertion decisions for set top box management of advertisements
CA2594003C (en) Targeted impression model for broadcast network asset delivery
KR101463274B1 (en) Customer loyalty based system internet protocol television advertising mechanism
CA2938849C (en) Verifying and encouraging asset consumption in a communications network
US20100162289A1 (en) Method and apparatus for providing subscriber incentives to view advertising that accompanies programming content delivered over a content delivery system
US20090171780A1 (en) Methods and system for a targeted advertisement management interface
US20070100690A1 (en) System and method for providing targeted advertisements in user requested multimedia content
US20080281448A1 (en) Media Player System, Apparatus, Method and Software
US20120185895A1 (en) Method and Apparatus for Inserting Advertisements in Content
US20110078002A1 (en) Alternative advertisement placement in recorded content streams
US20150373427A1 (en) Signal Transmission Management System
CN102461026A (en) Method and system for communicating an advertisement
CN102685561A (en) Program carousel method and system, terminal equipment and program on-demand device
US20190289350A1 (en) Hybrid video time-bandwidth product improvement (hvtbpi) transmission
CN102647626B (en) Method and system for inserting advertisements in time shift program
KR20080109661A (en) System for providing video on demand service including block advertisement and method therefor
CN101420623B (en) Digital television advertisement delivery method based on bilateral network
KR101153278B1 (en) System and method for managing targeting advertisement
CN101438582A (en) Device and method for the recording and time-deferred playback of programs
CN100473022C (en) A method to determine the number of subscriber of multimedia broadcast by quasi-real-time statistic
CN114079794A (en) Video playing method, CDN server and computer readable storage medium
CN104079985A (en) Television program indexing device, system and method for providing hot channel information
CN102413363A (en) Method, device and system for broadcasting one-way video advertisement

Legal Events

Date Code Title Description
C06 Publication
PB01 Publication
REG Reference to a national code

Ref country code: HK

Ref legal event code: DE

Ref document number: 1133974

Country of ref document: HK

C10 Entry into substantive examination
SE01 Entry into force of request for substantive examination
ASS Succession or assignment of patent right

Owner name: SHENZHEN LONGSHI MEDIA CO., LTD.

Free format text: FORMER OWNER: SHENZHEN TONGZHOU ELECTRONIC CO., LTD.

Effective date: 20120418

C41 Transfer of patent application or patent right or utility model
TA01 Transfer of patent application right

Effective date of registration: 20120418

Address after: 518057 Nanshan District hi tech park, Guangdong, North District Rainbow science and Technology Building

Applicant after: Shenzhen Longguan Media Co., Ltd.

Address before: 518057 Nanshan District hi tech park, Guangdong, North District Rainbow science and Technology Building

Applicant before: Shenzhen Tongzhou Electronic Co., Ltd.

C02 Deemed withdrawal of patent application after publication (patent law 2001)
WD01 Invention patent application deemed withdrawn after publication

Application publication date: 20090722

REG Reference to a national code

Ref country code: HK

Ref legal event code: WD

Ref document number: 1133974

Country of ref document: HK