KR20080109661A - System for providing video on demand service including block advertisement and method therefor - Google Patents

Abstract

A system for providing VOD(Video On Demand) service with a block advertisement is provided to offer advertisement in various ways by not processing a video contents. A VOD content reception part receives a VOD contents from the contents provider. An advertisement contents receiver receives the advertisement contents from the contents provider. An advertisement planning part(500) produces an advertisement play list, and provides the advertisement between the video contents. A stream generating unit(600) switches the VOD contents and an advertisement contents, and produces a video stream.

Description

SYSTEM FOR PROVIDING VIDEO ON DEMAND SERVICE INCLUDING BLOCK ADVERTISEMENT AND METHOD THEREFOR}

The present invention relates to a system and method for providing an on-demand video service including an intermediate advertisement, and more particularly, to a system and method for providing an on-demand video service including an intermediate advertisement for inserting an intermediate advertisement to provide viewers without processing the original content. It is about.

With the spread of the Internet and the development of digital broadcasting technology, the use of two-way broadcasting services provided by high-speed Internet networks is increasing.

Two-way broadcasting service is a service that provides information service, video contents, and broadcasting to two-way broadcasting receivers (eg, IPTV, DMB receivers, set-top boxes, etc.) using high-speed Internet. Various contents and additional services provided by the Internet such as home banking, online games, and MP3 can be provided.

On the other hand, viewers of the on-demand video service can freely use the on-demand video service provided through the Internet, without having to watch news, dramas, and show programs through TV broadcasting. Viewers can freely watch specific content at their own time, but on the other hand, program viewers and broadcasters have a problem that their viewership for on-air broadcasting is reduced, resulting in reduced advertising revenue.

Program providers and broadcasters are concerned about the decline in advertising revenue, which may lead to increased holdback periods on demand video boundaries, or higher costs for content contracts delivered to on-demand video service providers to replace advertising revenue. Is advocating. Currently, on-demand video service providers have no choice but to be short on content delivery contracts due to the limited advertising revenue model.

For on-demand video service providers, this viewer's perception is creating a major business crisis. Service providers secure content with money, but no suitable purchasing model exists to compensate for the cost of content acquisition. Reducing revenues for video-on-demand services, of course, makes it difficult to secure high-quality content, which reduces the viewer's desire to buy, resulting in a vicious cycle.

In other words, an advertising revenue model is required to replace the content purchase cost of the viewer, but the current on-demand video service does not have a special effect because the advertising revenue model is not diverse.

On the other hand, most commercial forms of video on demand are organized before the show time. In the case of channel providers such as terrestrial / cable / satellite, the program is freely arranged before, during, and after broadcasting. However, in the case of on-demand video, since the programming after the screening time does not have much meaning, the advertising is arranged before the screening time.

Ad group at the beginning is subject to the number of advertisement insertion. If you organize a lot of advertisements at the beginning, it can cause viewer's rejection because you can't show it when viewer wants to watch due to the nature of video on demand. In addition, it may cause a weakening of competitiveness compared to other service providers.

Therefore, in order to reduce the burden on the viewer and provide on-demand video, on-demand video content is also required, but in order to insert the advertisement during the playback of the VOD content, it is inconvenient to process the original VOD content and insert the advertisement. There was a problem in that the type and insertion position of the advertisement content inserted into the VOD content cannot be freely changed.

Also, even if the VOD content is processed and interstitial advertisements are inserted, in case of video on demand, the viewers can control trick modes such as skip and fast-forward, so that the intermediary advertisements are less effective. There is a problem. In addition, when a viewer views a specific part again, the same intermediate advertisement has to be repeatedly viewed, and thus there is a problem that prevents smooth viewing of the intermediate advertisement.

One embodiment of the present invention provides an on-demand video service providing system and method including an intermediate advertisement that can dynamically configure and change advertisements without processing original Video On Demand (VOD) content.

In addition, an embodiment of the present invention provides an on-demand video service providing system and method including an intermediate advertisement that does not support trick and skip mode for the advertisement content.

In addition, an embodiment of the present invention provides an on-demand video service providing system and method including an intermediate advertisement that can easily manage and manage an advertisement organization by managing a playlist in a tree structure.

In addition, an embodiment of the present invention provides an on-demand video service providing system and method including an intermediate advertisement that can effectively organize the advertisement using the content information.

As a technical means for achieving the above-described technical problem, a first aspect of the present invention is a VOD content receiving unit for receiving VOD content from a content provider, an advertising content receiving unit for receiving advertising content from a content provider, the received VOD content time An advertisement organizer for generating a playlist so that the received advertisement content is provided between the virtual video fragments and managing the divided video fragments based on the information, and the received VOD content based on the generated playlist. And a stream generation unit configured to switch the received advertisement content to generate a single video stream, wherein the stream generation unit moves the playback position so that the advertisement content exists between the playback positions before and after the movement. To provide an intermediate ad It provides an on-demand video service providing system.

In addition, the second aspect of the present invention is the step of receiving the VOD content and advertising content, managing the VOD content as a plurality of virtual fragment video based on time information, the received advertising content between the virtual fragment video Generating a playlist to be provided, generating a video stream from the VOD content and the advertising content based on the generated playlist, and providing the generated video stream to a user terminal, The providing of the video stream provides a method for providing an on-demand video service including an intermediate advertisement, wherein the advertisement content is provided when a play position is shifted so that the advertisement content exists between the play positions before and after the movement. .

According to one of the problem solving means of the present invention described above, since the original VOD content is not processed, and the VOD content and the advertisement content are managed separately, there is an effect that the advertisement can be dynamically configured and changed in various ways.

In addition, according to one of the other problem solving means of the present invention, since it does not support the trick (trick) and skip (skip) mode for the advertising content there is an effect that the viewer must watch the advertising content.

In addition, according to one of the other problem solving means of the present invention, since the playlist can be managed in a tree structure, there is an effect that it is easier to organize the advertisement.

In addition, according to one of the other problem solving means of the present invention, since the advertisement can be organized using the content information, there is an effect of increasing the advertising effect.

DETAILED DESCRIPTION Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art may easily implement the present invention. As those skilled in the art would realize, the described embodiments may be modified in various different ways, all without departing from the spirit or scope of the present invention. In the drawings, parts irrelevant to the description are omitted in order to clearly describe the present invention, and like reference numerals designate like parts throughout the specification.

Throughout the specification, when a part is "connected" to another part, this includes not only "directly connected" but also "electrically connected" with another element in between. . In addition, when a part is said to "include" a certain component, which means that it may further include other components, except to exclude other components unless otherwise stated.

Hereinafter, with reference to the accompanying drawings will be described in detail the present invention.

1 is a detailed block diagram of an on-demand video service providing system including an intermediate advertisement according to an embodiment of the present invention.

As shown in FIG. 1, an on-demand video service providing system including an intermediate advertisement according to an embodiment of the present invention includes a video on demand (VOD) content receiving unit 100, an advertising content receiving unit 200, and an indexing unit 300. ), An advertisement listing information unit 400, an advertisement listing unit 500, a stream generating unit 600, a monitoring unit 700, and a transmitting unit 800.

Meanwhile, the advertisement scheduling information unit 400 includes a payment information unit 410, a personal information unit 420, a local information unit 430, a viewing statistics unit 440, and a content information unit 450.

The VOD content receiving unit 100 receives and stores VOD content from a content provider and encodes the received VOD content. The encoded VOD content is provided to the indexing unit 300.

The advertisement content receiving unit 200 receives and stores the advertisement content from the content provider, and encodes the received advertisement content. The encoded advertising content is provided to the indexing unit 300. The advertisement content may include not only general advertisements but also contents related to announcements.

The VOD content receiving unit 100 and the advertising content receiving unit 200 may encode, for example, the received content into a moving picture based on MPEG (Moving Picture Experts Group).

The indexing unit 300 receives the encoded VOD content and the advertisement content and performs the indexing process. Since the VOD content is indexed by the indexing unit 300, the user terminal may support the trick mode and the skip mode.

Meanwhile, the indexing unit 300 may omit the indexing process for the advertisement content. If the indexing of the advertising content is omitted, the moving position for the trick or skip is not known, and thus the trick or skip mode is not automatically supported for the advertising content. When the indexing unit 300 indexes the advertising content, the indexing unit 300 may separately check that the advertising content is present at the time of playing the content and ignore the indexing so as not to support the trick or skip mode for the advertising content.

 Since the advertisement content omitting the indexing process does not support the trick and skip function in the user terminal, it is possible to prevent the viewer from skipping or fast forwarding without watching the advertisement content.

The advertisement organization information unit 400 serves to collect and manage various kinds of information necessary for advertisement organization. The information collected by the advertisement organization information unit 400 is provided to the advertisement organization unit 500 to be described later.

The payment information unit 410 collects payment information related to whether the viewer purchased the VOD content. For example, the payment information may be collected by the payment information unit 410 while the viewer performs an authentication procedure for the purchase of the VOD content.

The personal information unit 420 collects personal information such as gender, age, and taste of the viewer. For example, the personal information unit 420 may collect personal information for each viewer by receiving a specific identifier from a user terminal (not shown), and may calculate statistics about what content the viewer frequently uses, and thus, for the preferred content for each viewer. You can also collect information. Since the user terminals are distinguished by the subscriber unit rather than the individual unit, the personal information unit 420, for example, information such as gender, age, preference, etc. of each of several viewers in one household through user ID authentication. You can collect.

The local information unit 430 stores information about a region to which the viewer belongs. The local information unit 430 may know which region the viewer belongs to through a unique identifier of the user terminal.

The viewing statistics unit 440 stores and stores information about various viewers watching the VOD content. The viewing statistics unit 440 may collect, for example, gender and age of viewers who prefer each VOD content for each VOD content.

The content information unit 450 collects information related to VOD content as information necessary for organizing an advertisement. The information related to the VOD content may include, for example, information on an advertising arrangement ratio of advertisers who have made an advertising contract with respect to the VOD content, location information in the VOD content in which the advertisement is to be inserted, and a main portion with high interest of the viewers among the VOD content ( For example, information about a climax portion), information on a product belonging to a playback screen of VOD content, and location information of a screen including the product are included.

The advertisement organization unit 500 serves to generate a playlist by organizing advertisements based on the information stored in the advertisement organization information unit 400. Playlist refers to an advertisement organization table used for providing advertisement content between VOD contents. The play list will be described later.

Meanwhile, the advertisement organizer 500 may divide and manage the VOD content into a virtual fragment video. The virtual fragment video refers to a plurality of video fragments in which one VOD content is virtually fragmented based on time information, and advertisement content may be provided between the virtual fragment videos. Therefore, it is possible to provide a video in which the advertisement content is inserted without processing the original VOD content. The virtual fragment video will be described later.

Since the advertisement organizer 500 independently manages the VOD content and the advertisement content, the advertisement organization unit 500 may freely change the type and insertion position of the advertisement content to generate a playlist. For example, the advertisement organizer 500 may insert one or a plurality of advertisement contents at a specific position of the VOD content, and the advertisement organizer 500 may play different advertisement contents every time the same VOD contents are played. You can organize your ads as much as possible.

Meanwhile, the advertisement organizer 500 may organize an advertisement based on content payment information stored in the payment information unit 410. The advertisement organizer 500 may not insert an advertisement in the VOD content to be sent to the viewer who purchased the content, and may generate a playlist by inserting the advertisement in the VOD content to be provided to the free viewer who has not purchased the content. In addition, the advertisement organizer 500 may generate a playlist by inserting different advertisement contents according to whether the contents are purchased.

In addition, the advertisement organization unit 500 may organize advertisements specialized for each individual. The advertisement generator 500 may receive the personal information of the viewer from the personal information unit 420 and organize an advertisement corresponding to the age, gender, and taste of the viewer based on the received personal information.

In addition, the advertisement organization unit 500 may organize advertisements specialized for each region. The advertisement organizer 500 may receive the region information of the region to which the viewer belongs from the region information unit 430 and insert the advertisement content related to the region into the playlist.

Meanwhile, the advertisement organizer 500 may organize an advertisement based on the statistical result calculated by the viewing statistics unit 440. The advertisement organizer 500 may select and insert advertisements to be inserted into the VOD content based on information such as gender, age, and viewing time of main viewers for each content.

In addition, the advertisement organizer 500 may receive a variety of information on the VOD content from the content information unit 450 to organize the advertisement. The advertisement organizer 500 may, for example, insert an advertisement into a main portion (eg, a climax portion) of the content that heightens the interest of the viewer, and when a specific product is included in the playback screen of the content. In may insert an advertisement for the product in the position where the specific product is exposed. In addition, the advertisement organizer 500 may organize an advertisement in consideration of the advertisement programming ratio of advertisers who have made an advertisement contract with respect to the VOD content. For example, suppose that the maximum number of advertisements can be inserted in a specific VOD content, and that the sponsoring companies (advertisers) A, B, and C are included. A, B, and C's advertising contract is concluded at 5: 3: 2 based on the amount, A, B and C's advertising can be inserted five times, three times and two times, respectively. In addition, the advertisements of the respective advertisers may be organized according to the proportion of the advertisements of the respective advertisers based on the ratios calculated by calculating the ratio of the content to be inserted.

 The stream generator 600 generates a video stream by switching VOD content and advertisement content based on the play list. Creating a video stream does not mean that a video file is physically produced, but rather, imports VOD content and advertisement content and combines them into one stream. The stream generator 600 may be included in the head end or may be included in a separate local server. The stream generator 600 receives the VOD content, the advertisement content, and the playlist from the VOD content receiver 100, the advertisement content receiver 200, and the advertisement organizer 500, respectively, and based on the received playlist, One video stream can be generated by switching VOD content and advertisement content.

Contents combined in the stream generator 600 may be seamlessly connected and played by a seamless slicing function in a video boundary section. Seamless Splicing is a function used to play seamlessly when two independent videos are played in a row. The stream generator 600 determines whether the advertisement content exists between the virtual fragment videos based on the play position before and after the movement during the skip or trick operation based on the play list, and the advertisement content between the virtual fragment videos. Can be provided to the user terminal to be forcibly played. Meanwhile, the stream generator 600 may determine whether to play the advertisement content based on the number of exposures of the advertisement content. For example, the stream generator may not play the advertisement content when the advertisement content is reproduced as many times as the number of impressions.

The monitoring unit 700 collects historical information related to the organization of the intermediate advertisement and the provision of the VOD content in which the intermediate advertisement is organized. The history information includes, for example, information about the VOD content in which the advertisement is inserted, the number of times the advertisement is inserted, the total number of times the advertisement has been played, and information about the viewer watching the advertisement. The history information collected by the monitoring unit 700 (the number of times the advertisement content has been played) may be used by the stream generator 600 to determine whether to play the advertisement content. In addition, the history information collected by the monitoring unit 700 is provided to the advertiser, the advertiser can check whether the advertising content is exposed as contracted by the advertiser, and can be used as a reference material for making an advertising contract in the future.

The transmitter 800 receives a video stream from the stream generator 600 and serves to provide the received video stream to a user terminal (not shown). In addition, the transmitter 800 receives the history information from the monitoring unit 700 and transmits the history information to the advertiser.

Hereinafter, a virtual fragment video according to an embodiment of the present invention will be described with reference to FIG. 2.

2 is a diagram illustrating a virtual fragment video according to an embodiment of the present invention.

As shown in FIG. 2, the VOD content may be managed by being divided into a plurality of virtual fragment videos based on a position at which an advertisement is inserted.

For example, the original VOD content called "Spider-Man" is managed as a virtual piece video "Spider-Man 1", "Spider-Man 2", "Spider-Man 3", "Spider-Man 4" in the ad organizer 500 Can be. The virtual fragment video is a portion of the original VOD content and is a virtual video fragment divided based on the playback time of the original content. The virtual fragment video information may be included in the play list information or included in the VoD content indexing section to be managed.

Therefore, the advertisement organizer 500 may efficiently manage the time of inserting the advertisement even by a simple operation of modifying only the virtual video information.

Hereinafter, a play list according to an embodiment of the present invention will be described with reference to FIG. 3.

3 is a diagram illustrating a play list according to an embodiment of the present invention.

As shown in FIG. 3, a play list according to an embodiment of the present invention includes a video field 30, an original video field 32, a time information field 34, and an exposure number field 36.

In the video field 30, file names of the virtual fragment video and the advertisement content are recorded. The advertisement content in the video field 30 may be recorded as an advertisement play list (lst) file as well as an advertisement video file. An advertisement play list refers to a playlist containing only advertisement content. Therefore, the play list can be managed in multiple tree structures including the lower play lists. The tree structure of the play list will be described later.

In the original video field 32, the file name of the original VOD content for the virtual fragment video is recorded.

In the time information field 34, information on the reproduction time of each virtual fragment video is recorded.

The impression count field 36 records the number of advertisement impressions for which each advertisement content should be reproduced. The advertisement content is played only once in normal playback, but when the play position is shifted so that the advertisement content exists between the play positions before and after the movement, the advertisement content may be repeatedly played. When the advertisement content is repeatedly played, it may be determined whether the number of times the advertisement content has been played has satisfied the number of exposures.

In FIG. 3, Spiderman-1.mpg, Spiderman-2.mpg, Spiderman-3.mpg, and Spiderman-4.mpg files are virtual fragment videos of the Spiderman.mpg file, which is the original VOD content, respectively. A plurality of advertisement contents are inserted between the fragment videos.

In addition, "local advertisement-1.lst" and "local advertisement-2.lst" are advertisement play lists including advertisement information related to a specific region. You can also create your own ad play list on a separate local server.

For example, in the case of local advertisements to be shown in a large area (eg, Seoul or Gyeonggi-do), the advertisement organizer 500 in the head end may generate an advertisement play list, and in a narrow area (eg, Yeongdeungpo-gu) In the case of local advertisements to be shown in), you can create an ad playlist on a separate local server.

Hereinafter, a tree structure of a play list according to an embodiment of the present invention will be described with reference to FIG. 4.

4 is a diagram illustrating a tree structure of a play list according to an embodiment of the present invention.

As shown in FIG. 4, Spiderman .lst 40 according to an embodiment of the present invention includes a local advertisement-1.lst 42 and a local advertisement-2.lst 44 as a lower play list. . In addition, the local advertisement-1.lst (42) includes the Yeongdeungpo-gu advertisement-1.lst (46) as a lower play list, and the local advertisement-2.lst (44) includes the Yeongdeungpo-gu advertisement-2.lst (48). It is included as a child playlist.

Therefore, the play list can be managed in a multi-tree structure, which facilitates the insertion and management of advertisement contents, and the advertisement contents can be produced and organized in a series.

5 is a diagram illustrating a restored playlist according to an embodiment of the present invention.

Local advertising-1.lst includes Seoul advertising 1.mpg, Seoul advertising 2.mpg and Yeongdeungpo-gu advertising-1.lst, Yeongdeungpo-gu advertising 1.lst is advertising Yeongdeungpo-gu 1.mpg, Yeongdeungpo-gu advertising 2.mpg and Since the Yeongdeungpo-gu advertisement 3.mpg is included, the local advertisement-1.lst is the Seoul advertisement 1.mpg (50), the Seoul advertisement 2.mpg (52), the Yeongdeungpo-gu advertisement 1.mpg (54), and the Yeongdeungpo-gu advertisement 2. mpg 56 and Yeongdeungpo-gu advertising 3.mpg (58) can be restored.

Meanwhile, the local advertisement-1.lst is a sub-play list of advertisements to be shown in a large area (Seoul), for example, the Seoul region from the local advertisement-1.lst file stored in the advertisement organizer 500 in the head end. The advertisement playlist 1.mpg and the Seoul region advertisement 2.mpg can be loaded to restore the parent playlist.

In addition, Yeongdeungpo-gu advertising-1.lst is a sub-playlist for the advertisement to be shown in a small area (Yeongdeungpo-gu), the advertising organization 500, for example, included in the Yeongdeungpo-gu advertising-1.lst from a separate local server The upper play list can be restored by calling up Yeongdeungpo-gu advertising 1.mpg, Yeongdeungpo-gu advertising 2.mpg and Yeongdeungpo-gu advertising 3.mpg.

Hereinafter, a method of providing an on-demand video service including an intermediate advertisement according to an embodiment of the present invention will be described with reference to FIG. 6.

6 is a flowchart illustrating a method for providing an on-demand video service including an intermediate advertisement according to an embodiment of the present invention.

First, upon receiving a request for playing content from a user terminal (S600), it is determined whether the requested content has been purchased (S602). Information related to the purchase of the content is stored in the payment information unit 410 when the viewer performs a procedure such as authentication to purchase the content, and whether or not to purchase the content can be confirmed through the payment information unit 410.

As a result of the determination (S602), if the content is not purchased, it is determined whether there is an advertisement content that must be inserted after the advertisement content necessary for providing the content for free is inserted into the play list (S604). (S606). On the other hand, if the content is purchased, it is determined whether there is an advertising content that must be inserted immediately (S606).

As a result of the determination (S606), if there is an advertisement to be inserted essentially, the video stream is generated after inserting the necessary advertisement (S608) (S610). On the other hand, if there is essentially no advertisement to be inserted immediately generates a video stream (S610). If there is a lower playlist in the playlist, the video stream value may be generated after restoring the playlist by calling the detailed video file value in the lower playlist from the advertisement organizer 500 or a separate local server.

The generated video stream is then provided to the user terminal (S612). The video stream provided to the user terminal can be seamlessly connected and played through Seamless Splicing technology.

Hereinafter, a method of playing an advertisement in a trick mode or a skip mode according to an embodiment of the present invention will be described with reference to FIG. 7.

7 is a flowchart illustrating a method of playing an advertisement in a trick mode or a skip mode according to an embodiment of the present invention.

First, the movement of the playback position of the content is detected in the trick mode or the skip mode (S700). The playback position of the content moved in the trick or skip mode may be detected by the stream generator 600 based on the playlist.

Thereafter, it is determined whether the advertisement content exists between playback positions before and after the movement (S702).

As a result of the determination (S702), if the advertisement content does not exist, the VOD content is played at the moved position (S710). If the advertisement content exists, it is determined whether the advertisement content to be played satisfies the number of times of advertisement exposure. (S704).

As a result of the determination (S704), when the number of advertisement exposure is not satisfied, the advertisement content is played and the play count is increased (S706). The play count is a number representing the number of times the advertisement content has been played during the playing of the VOD content, and refers to the number counted for each specific advertisement content. Thereafter, it is determined whether there is more advertisement content to be played (S708). On the other hand, if the number of times of advertisement exposure is satisfied, it is determined whether there is more advertisement content to be played immediately (S708).

As a result of the determination (S708), if there are more advertisements to play, step S704 is repeated, and if there are no advertisements to play, the VOD content is played at the moved position (S710).

One embodiment of the present invention can also be implemented in the form of a recording medium containing instructions executable by a computer, such as a program module executed by the computer. Computer readable media can be any available media that can be accessed by a computer and includes both volatile and nonvolatile media, removable and non-removable media. In addition, computer readable media may include both computer storage media and communication media. Computer storage media includes both volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data. Communication media typically includes computer readable instructions, data structures, program modules, or other data in a modulated data signal such as a carrier wave, or other transmission mechanism, and includes any information delivery media.

The foregoing description of the present invention is intended for illustration, and it will be understood by those skilled in the art that the present invention may be easily modified in other specific forms without changing the technical spirit or essential features of the present invention. will be. Therefore, it should be understood that the embodiments described above are exemplary in all respects and not restrictive. For example, each component described as a single type may be implemented in a distributed manner, and similarly, components described as distributed may be implemented in a combined form.

The scope of the present invention is shown by the following claims rather than the above description, and all changes or modifications derived from the meaning and scope of the claims and their equivalents should be construed as being included in the scope of the present invention. do.

1 is a detailed configuration diagram of an on-demand video service providing system including an intermediate advertisement according to an embodiment of the present invention.

2 illustrates a virtual fragment video according to an embodiment of the present invention.

3 illustrates a playlist according to an embodiment of the present invention.

4 illustrates a tree structure of a play list according to an embodiment of the present invention.

5 shows a restored playlist according to an embodiment of the present invention.

6 is a flowchart illustrating a method for providing an on-demand video service including an intermediate advertisement according to an embodiment of the present invention.

7 is a flowchart illustrating a method of playing an advertisement in a trick mode or a skip mode according to an embodiment of the present invention.

* Explanation of symbols on the main parts of the drawings

100: VOD content receiving unit 200: advertising content receiving unit

300: indexing unit 400: advertising organization information unit

410: payment information unit 420: personal information unit

430: local information unit 440: city hall statistics unit

450: content information unit 500: advertising organization

600: stream generation unit 700: monitoring unit

800: transmitter

Claims (24)

In the on-demand video service providing system including an intermediate advertisement, VOD content receiving unit for receiving VOD content from the content provider, An advertisement content receiving unit for receiving advertisement content from a content provider, An advertisement organizer configured to divide the received VOD content into virtual video fragments based on time information, and to generate a playlist so that the received advertising content is provided between the virtual video fragments; A stream generation unit for generating a video stream by switching the received VOD content and the received advertising content based on the generated playlist. Including; And the stream generating unit provides the advertisement content when the play position is shifted and the advertisement content exists between the play positions before and after the movement. The method of claim 1, Further comprising an indexing unit for indexing the VOD content and the advertising content, And the indexing unit skips indexing of the advertisement content. The method of claim 2, And the stream generation unit prevents skipping or tricking of the advertisement content based on the indexing and the play list. The method of claim 1, Further comprising an indexing unit for indexing the VOD content and the advertising content, And the stream generation unit ignores the indexing of the indexed advertisement content and provides the advertisement content to prevent skipping or trick of the advertisement content. The method of claim 1, On-demand video service providing system comprising an intermediate advertising that further comprises a monitoring unit for collecting the history information associated with the organization of the advertising content and the provision of the VOD content containing the advertising content. The method of claim 5, wherein And the stream generation unit provides the advertisement content based on the number of times the advertisement content is exposed. The method of claim 5, wherein And the stream generator determines whether to play advertisement content based on the playlist and the history information when a skip or trick mode is performed. The method of claim 1, And the play list is generated in a tree structure including a lower play list. The method of claim 8, On-demand video service providing system comprising an interim advertisement further comprising a separate regional server for generating a playlist containing local advertising. The method of claim 8, The play list is an on-demand video service providing system including an interim advertisement including information on the original VOD content information, virtual fragment video information, play time information, the number of exposures. The method of claim 1, The advertisement organizer is an on-demand video service providing system including an intermediate advertisement to generate the playlist by varying the provision type of the advertisement content according to the payment type of the VOD content. The method of claim 1, The advertisement organizer provides an on-demand video service providing system including an intermediate advertisement to generate the play list by providing advertisement content for each individual or region based on the personal information or the region information of the viewer watching the VOD content. The method of claim 1, And the advertisement organizer generates the playlist based on statistical information about viewers of the VOD content. The method of claim 1, And the advertisement organizer generates the play list based on the information related to the VOD content. In the on-demand video service providing method comprising an intermediate advertisement, Receiving VOD content and advertising content, Managing the VOD content as a plurality of virtual fragment videos based on time information; Generating a playlist so that the received advertisement content is provided between the virtual fragment video; Generating one video stream from the VOD content and the advertisement content based on the generated playlist; and Providing the generated video stream to the user terminal, And providing the video stream comprises providing an advertisement content when a play position is shifted so that the advertisement content exists between play positions before and after the movement. The method of claim 15, Generating the playlist Method for providing an on-demand video service including the intermediate advertising to generate the playlist by varying the type of advertising content provided according to the purchase type of VOD content. The method of claim 16, Generating the playlist And generating the play list in a tree structure including a lower play list. The method of claim 17, Generating the playlist A method of providing an on-demand video service including an intermediate advertisement, which generates a playlist including a local advertisement in a separate local server. The method of claim 15, And the VOD content is indexed and omits the indexing process of the advertisement content. The method of claim 19, Generating the video stream Preventing the advertising content from being skipped or tricked based on the indexing and the play list. The method of claim 15, Further comprising the step of indexing the VOD content and the advertising content, The generating of the video stream may include skipping the indexing in the presence of the indexed advertisement content and preventing skipping or trick of the advertisement content. The method of claim 15, And collecting history information related to the organization of the advertisement content and the provision of the VOD content including the advertisement content. The method of claim 22, Generating the video stream When the play position of the VOD content is moved so that the advertisement content exists between the play positions before and after the movement, it is determined whether to play the advertisement content based on the number of impressions of the advertisement content and generate a video stream. On-demand video service providing method comprising a. The method of claim 23, The number of impressions is on-demand video service providing method comprising an intermediate advertisement that is managed for each of the advertising content.

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