KR101358531B1 - System for adding a commercial information to contents and method for making a commercial break schedule using the same - Google Patents

Abstract

The present invention provides a system and method for extracting a thumbnail from a content such as a video, inputting a brand and / or a type of business for advertisement into the thumbnail, and using this to organize an effective intermediate advertisement.
According to the present invention, the intermediate advertisement may be organized to be transmitted at an optimized timing at which the corresponding brand or industry is exposed, thereby maximizing the advertisement effect and achieving a high advertisement sales effect of a broadcasting station.

Description

System for adding a commercial information to contents and method for making a commercial break schedule using the same}

The present invention relates to a system and a method for inputting a brand and / or a business type, which is advertising information, into a content such as a video material, and using the same, to organize an effective intermediate advertisement.

In the age of multimedia, the intermediary advertising market is expanding day by day.

A commercial break refers to an advertisement inserted in the middle of a broadcast program. In Korea, no terrestrial broadcasting is being advertised in terrestrial broadcasting, but cable TV is already in place and is expected to expand to terrestrial broadcasting in the near future.

Advertisers can have a relatively high advertising effect for viewers who expect continuous viewing of the program for advertisers, and can increase the advertising revenue for the broadcasting station. Cases of rejection of advertising products are also reported.

In short, viewers prefer programs without intermediate advertising, such as current terrestrial broadcasting, but this method alone has a disadvantage in that advertising revenue is reduced from the broadcaster's point of view, and advertisers are not provided with an effective advertising platform.

Accordingly, efforts have been made to find a system capable of providing an effective advertising platform to broadcasters and advertisers without compromising the viewer's ability to suck programs.

Accordingly, the present invention proposes a new intermediate advertising programming method and a system capable of accomplishing the same, which can effectively transmit an intermediate advertisement, without the rejection of the intermediate advertisement from the viewer's point of view, and increase the advertising effect from the advertiser's point of view. I would like to.

The present invention provides a system and method for organizing interstitial advertisements to be delivered at the appropriate time of the content to which the brand and / or industry is exposed. To this end, the present invention provides a system for inputting advertisement information into content and a method for organizing intermediate advertisements using the same.

More specifically, an embodiment of the present invention, I / O server including a content registration module and the information input module for advertising; A transcoding server comprising a transcoding module and a thumbnail extraction module; A storage server including a thumbnail storage module; And a database, wherein the thumbnail extraction module extracts a plurality of thumbnails based on a predetermined criterion from the content registered through the content registration module, and the advertisement information input module is configured to provide advertisement information to each of the extracted thumbnails. And the thumbnail storage module inputs the thumbnail and the plurality of advertisement information corresponding to the thumbnail into the database.

The I / O server may further include a search input / output module, and the storage server may further include a search module. When the search target advertisement information is input to the search input / output module, the search module may search the search object in the database. It is preferable that a thumbnail including information for advertisement is searched and contents including the same, and the search input / output module outputs a thumbnail which is a result of the search and contents including the same.

In addition, when a search target content is input to the search input / output module, the search module searches for thumbnails included in the search target content and advertisement information stored therein, and the search input / output module is used for advertisement that is a result of the search. It is desirable to output the information with the corresponding thumbnail.

The I / O server may further include a streaming output module, and the storage server may further include a streaming module, and the streaming module may stream content of a section between two preset thumbnails, thereby providing the streaming output module. It is desirable to regenerate.

The I / O server may further include a statistic input / output module, and the storage server may further include a statistic module. When the statistic advertisement information is input to the statistic input / output module, the statistic module may be configured to perform the search through the search module. It is preferable to calculate the exposure frequency of the statistical target advertisement information for each content after checking the thumbnail of the target advertisement information and a plurality of contents including the same.

In addition, when statistical target content is input to the statistical input / output module, the statistical module checks advertisement information on the statistical target content through the search module and then calculates an exposure frequency of each advertisement information on the statistical target content. It is preferable.

The storage server may further include a metadata storage module that stores metadata of content in the database.

A first embodiment of the method for organizing an intermediate advertisement according to the present invention includes: (a) inputting advertisement information of an intermediate advertisement into the search input / output module; (b) the search module searching for a thumbnail including the advertisement information in the database and contents including the same; (c) selecting one of each of the found plurality of contents and thumbnails; And (d) organizing the intermediate advertisement at the play time of the selected thumbnail of the selected content.

According to a second embodiment of the method for organizing an intermediate advertisement according to the present invention, the method includes: (a ') inputting advertisement information of an intermediate advertisement into the search input / output module; (b ') searching, by the search module, a thumbnail including the advertisement information in the database and contents including the same; (c1 ') selecting any one of the plurality of searched contents and thumbnails and any two thumbnails; (c2 ') outputting, by the streaming output module, content between the two thumbnails; (c3 ') selecting one of the play times of the output content; And (d ') organizing the intermediate advertisement at the selected play time of the selected content.

According to the above invention, various advertisement information can be effectively and quickly stored in each content.

By utilizing this information, interstitial advertising can be organized to be delivered at an optimized timing at which the appropriate brand or industry is exposed.

Due to such a combination, viewers can increase advertising immersion and lower rejection to cause interest, and advertisers can achieve more effective advertising effects.

In addition, the broadcasting station can prevent viewer departure even during the interim advertisements because the viewers maintain the program continuity, and can achieve a high advertisement sales effect.

1 is a conceptual diagram of a system according to the present invention.
2 is a flowchart illustrating an information input method using a system according to the present invention.
3 is a flowchart illustrating a method for organizing an intermediate advertisement using the system according to the present invention.
4 is a real driving screen of the system according to the present invention.
5 is an intermediary advertisement transmission screen using the system according to the present invention.

The present invention relates to a system for inputting advertisement information into content and a method for organizing intermediate advertisements using the same.

Here, the "advertisement information" may be any one or more of "brand" and "industry" of the target (product, service, etc.) to be advertised. Depending on the effectiveness of advertising, you may need a brand or industry, or both.

Therefore, any one or more of the brand input module 170 and the industry type input module 180, which will be described below, may be collectively referred to as an “information input module for advertisement”.

"Brand" as used herein means a trade name or a similar name, such as the manufacturer, sales company of the product to be advertised. The company name may be an example.

Here, "industry" means a classification according to the classification of the product to be advertised. For example, cars, ramen, cosmetics, insurance and the like can be an example. Those skilled in the art will understand that both upper and lower concepts are possible than the foregoing examples, and will fully understand the term " industry " used herein.

In addition, below, "content" means all the video objects other than the advertisement transmitted by a broadcasting station. In the example described below, the film is taken as an example, but is not limited to any genre or format such as drama, documentary or performance video.

Here, "thumbnail" generally means a thumbnail of a picture, but it should be understood in the present specification to mean a thumbnail of a pause screen of a content that is a video object (see FIG. 4B).

Hereinafter, the term "server" or "module" means a computing device capable of data processing. In the following description, the server or module has been described for each function for better understanding of the present invention, but it is not necessarily meant to be physically divided.

Hereinafter, "advertisement" means to inform the consumer about the product or service. The form in which the advertisement is broadcasted can be broadly divided into "regular advertisement" transmitted before or after the program start and "intermediate advertisement" transmitted in the middle of the program. However, in the present specification, "advertisement" is defined as meaning "intermediate advertisement".

1. Description of a system for entering advertising information into content

With reference to Figure 1 will be described in detail the system according to the present invention.

The system according to the present invention includes an I / O server 100, a transcoding server 200, a storage server 300 and a database 400.

The I / O server 100 is accessible to the user through the terminal 10, the content registration module 110, streaming output module 120, thumbnail output module 150, brand input module 160, The business type input module 170, the search input / output module 180, and the statistical input / output module 190 are included.

The content registration module 110 functions to register content in the system according to the present invention.

The streaming output module 120 may output corresponding content streamed during content registration, input of advertisement information, output of a search or statistical result, or reproduce content for a separately set period.

In the knitting method described below in the second embodiment, two thumbnails are selected, and at this time, the streaming output module 120 can play content between the selected two thumbnails. In this way, the user may find a more appropriate location for the interstitial ad to be inserted.

The thumbnail output module 150 functions to output a thumbnail of the corresponding content extracted according to a separate criterion to the user. In one embodiment, it may be extracted and output at intervals of 5 seconds, but there is no limit to the time interval or the reference.

In addition, the thumbnail output module 150 may separately manage and extract the thumbnail finally determined that the intermediate advertisement is inserted. By using such a function, only thumbnails into which an intermediate advertisement is inserted may be separately managed or an additional statistical data may be obtained using a statistical module 390 to be described later. The statistical data obtained herein may include not only an industry type and a brand, but also thumbnail screen information or a specific product of the type of industry.

Through the advertisement information input module (that is, brand input module 160 and industry input module 170), it is possible to enter the brand / industry in a specific thumbnail. This can be done manually or automatically.

In the case of manual operation, the user may input the advertisement information exposed in the corresponding image while viewing the thumbnails output through the thumbnail output module 150.

In the case of automatic operation, the brand / industry exposed in each thumbnail is extracted and input by a separate image identification program known in the art. Programs applied thereto are conventional techniques and thus detailed descriptions thereof will be omitted.

The search input / output module 180 allows a user to input advertisement information as a search expression through this, and outputs contents and thumbnails that are search results. When the user inputs the content as a search expression, the advertisement information that is the search result is output.

The statistics input / output module 190 allows a user to input information for advertisement through a search expression, and outputs the content, thumbnail and exposure frequency of the input advertisement information together as the search result. When the user inputs the content as a search expression, the frequency of exposure of the advertisement information exposed in the content is output.

Transcoding server 200 includes a transcoding module 210 and a thumbnail extraction module 250.

The transcoding module 210 transcodes the content registered in the content registration module 110 according to a predetermined digital code. The way to be coded may be any way.

The thumbnail extraction module 250 extracts a plurality of thumbnails from the transcoded content. Of course, you can set or change the criteria such as thumbnail extraction unit time. The extracted thumbnails may be output through the thumbnail output module 150 and stored in the database 400 through the thumbnail storage module 350.

The storage server 300 is accessible to the database 400 and includes a streaming module 310, a thumbnail storage module 350, a metadata storage module 340, a search module 380, and a statistics module 390. do.

The streaming module 310 streams the transcoded content and outputs it through the streaming output module 120.

The thumbnail storage module 350 stores the thumbnail extracted by the thumbnail extraction module 250 and the advertisement information input from the brand input module 160 and the industry type input module 170 together in the database 400.

The metadata storage module 340 stores preset metadata in association with the corresponding content. The metadata input here may include a year of release, a genre, a grade, and the like, but is not limited thereto.

The search module 380 and the statistics module 390 provide statistical results according to a user's desired search result or data.

When the advertisement information is applied to the search module 380, the search module 380 searches for a thumbnail including the advertisement information input from all contents stored in the database 400. The thumbnail identified as the search result is output through the search input / output module 180 together with the content including the same.

On the other hand, if the content is applied to the search module 380 (that is, if the content name is applied), the search module 380 checks the content in the database 400 and then checks a plurality of thumbnails included therein and the plurality of thumbnails. Search for included advertising information. The thumbnail and advertisement information confirmed as a result of the search are output through the search input / output module 180.

When advertisement information is applied to the statistics module 390, the corresponding thumbnail and the content including the same are checked through the search module 380, and then the exposure frequency of the advertisement information of each of the identified contents is calculated. The statistical result is output through the statistical input / output module 190.

For example, when an industry of "ramen" is applied, the frequency of ramen exposure (eg, 3 times, 5 times, etc.) in each content may be output when a plurality of contents having the most exposure of "ramen" is applied. .

On the other hand, if the content is applied to the statistics module 390, after checking the advertising information through the search module 380, and calculates the frequency that the identified advertising information is exposed in the content. The statistical result is output through the statistical input / output module 190.

For example, when the content of "Dancing Queen" is applied, as shown in FIG. 4D, the exposure frequency for each industry and the exposure frequency for each brand may be output.

In addition, the statistics module 390 may separately create statistics based on a thumbnail that is finally determined that the intermediate advertisement is inserted. In other words, trends, qualitative analysis, quantitative analysis, emotional analysis, etc. are possible based on the statistical data, as well as the industry and brand for thumbnails inserted with intermediate advertisements. Thumbnail and trend analysis, qualitative analysis, quantitative analysis, emotional analysis using the industry and brand of the intermediate advertising for this is a prior art, detailed description thereof will be omitted.

2. Description of methods for entering advertising information into content

Hereinafter, an information input method using the system according to the present invention will be described with reference to FIG. 2.

First, a user registers content using the content registration module 110 (S110). There is no restriction on the type of the registered content as described above.

Next, the transcoding module 210 transcodes the corresponding content (S120). During this process, the content may be output through the streaming output module 120 (FIG. 4A).

Next, a thumbnail is extracted from the content transcoded by the thumbnail extraction module 250 according to a preset criterion (S130). The extracted thumbnail may be output to the user (FIG. 4B).

The user manually or automatically inputs advertisement information to each thumbnail through the brand input module 160 and the industry type input module 170 (S140) (FIG. 4C).

Next, each thumbnail is stored in the database 400 together with the advertisement information (S150).

3. Explanation of How to Organize Intermediate Ads

Next, with reference to Figure 3, an embodiment of an intermediate advertising organization method using the system according to the present invention will be described.

As described above, the existing interstitial advertisement is inserted and organized in the content at an arbitrary insertion point irrespective of the content of the advertisement, but according to the present invention, the interstitial advertisement is organized in association with the scene related to the brand and / or the industry. The advertising effect is very high.

First, a user inputs advertisement target advertisement information through the search input / output module 180 (S210).

The search module 380 performs a search by checking a thumbnail including the input advertisement information in the database 400 (S220).

When the search is completed, the search input / output module 180 outputs the thumbnail which is the search result and the content including the thumbnail together (S230). That is, the output search result is the content and the corresponding thumbnail, and outputs together the play time of the content.

Next, in the first embodiment of the present invention, a specific thumbnail into which the intermediate advertisement is inserted is selected from the extracted plurality of thumbnails (S240). After that, the intermediate advertisement will be inserted at the play time of the thumbnail.

On the other hand, in the second embodiment of the present invention, two thumbnails are selected, the content of the section between the two selected thumbnails is played through the streaming output module 180, the play time between which the intermediate advertisement is inserted between Can be selected again. In other words, it may be selected through a process of selecting a primary thumbnail, streaming playback, and selecting a secondary play time. Compared with the first embodiment, there is an advantage in that a more optimized advertisement insertion position can be determined.

On the other hand, through this process it is organized to insert the intermediate advertising in the final selected play time (S250). As a specific knitting method, conventional techniques can be used.

In this manner, the user may utilize appropriate contents and play time of the contents to which the advertisement target brand and business type are exposed.

In the case of organizing an intermediate advertisement using these results, it is shown in FIG.

The user searches for the advertisement information of the advertisement target, and confirms that the advertisement information is exposed in the thumbnail of FIG. 5 (a), and organizes the intermediate advertisement to be inserted into the corresponding portion, finally, between the scenes of eating ramen (FIG. 5). In (a) and (c) of the interim ad (FIG. 5 (b)) can be broadcast.

On the other hand, it is possible to check the various statistical data of the content using the statistical module 390 of the system according to the present invention.

As shown in (d) of FIG. 4, it is possible to determine which industries are exposed for what time in a particular content. Through this, the user can check what content can maximize the advertising effect of a particular target industry.

On the contrary, the specific industry may identify the content that is most exposed, or the specific brand may identify the content that is most exposed.

These statistics can be provided to the user to determine which parts of the content are inserted and organized in order to achieve the proper advertising effect.

It will be apparent to those skilled in the art that various modifications and variations can be made in the present invention without departing from the spirit or scope of the invention as defined in the appended claims. It will be understood that the present invention can be changed.

10: terminal
100: I / O server
110: content registration module
120: streaming output module
150: thumbnail output module
160: brand input module
170: industry input module
180: search input / output module
190: statistical input / output module
200: transcoding server
210: transcoding module
250: thumbnail extraction module
300: storage server
310: streaming module
340: metadata storage module
350: thumbnail storage module
380: search module
390: statistics module
400: Database

Claims (9)

An I / O server including a search input / output module, a streaming output module, a content registration module, and an advertisement information input module;
A transcoding server comprising a transcoding module and a thumbnail extraction module;
A storage server including a search module, a streaming module, and a thumbnail storage module; And
A system containing a database,
The thumbnail extracting module extracts a plurality of thumbnails from a content registered through the content registration module according to preset criteria, the advertisement information input module inputs advertisement information into each of the extracted thumbnails, and the thumbnail storage module Inputting the thumbnail and the corresponding information for the plurality of advertisements into the database, and
The information for advertising is any one or more of brands and businesses exposed in the extracted thumbnail, the advertising information input module is any one or more of a brand input module and industry input module,
When the search target advertisement information is input to the search input / output module,
The search module retrieves a thumbnail including the information for the search target advertisement and contents including the same from the database.
The search input / output module outputs a plurality of thumbnails that are a result of the search.
The streaming module streams content of a section between two thumbnails selected from among the plurality of thumbnails outputted,
The streaming output module outputs the content with playtime, and
When any one of the play time output with the content is selected, characterized in that the advertisement is inserted in the selected play time,
A system for entering advertising information into content.
delete The method of claim 1,
When a search target content is input to the search input / output module, the search module searches for thumbnails included in the search target content and advertisement information stored therein, and the search input / output module searches advertisement information that is a result of the search. Characterized in that the output with a corresponding thumbnail,
A system for entering advertising information into content.
delete The method of claim 1,
The I / O server further includes a statistical input / output module,
The storage server further includes a statistics module,
When the statistics target advertisement information is input to the statistics input / output module, the statistics module checks a thumbnail of the statistics target advertisement information and a plurality of contents including the same through the search module and then the statistics target advertisement information for each content. Characterized in that to calculate the frequency of exposure of,
A system for entering advertising information into content.
The method of claim 3, wherein
The I / O server further includes a statistical input / output module,
The storage server further includes a statistics module,
When the statistical target content is input to the statistical input / output module, the statistical module checks the advertisement information on the statistical target content through the search module and then calculates the exposure frequency of each advertisement information on the statistical target content. Made,
A system for entering advertising information into content.
The method of claim 1,
The storage server further comprises a metadata storage module for storing metadata of content in the database.
A system for entering advertising information into content.
delete As an intermediate advertising programming method using the system according to claim 1, 3, 5, 6 and 7,
(a) inputting advertisement information of an intermediate advertisement into the search input / output module;
(b) the search module searching for a thumbnail including the advertisement information in the database and contents including the same;
(c1) selecting any one of the found plurality of contents and thumbnails and any two thumbnails;
(c2) outputting, by the streaming output module, content between the two thumbnails;
(c3) selecting one of the play times of the output content; And
and (d) organizing the intermediate advertisement at the selected play time of the selected content.
How to organize an intermediate ad.

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