KR20090036887A - The iptv service system and the method providing personalized and customized advertisements - Google Patents

The iptv service system and the method providing personalized and customized advertisements Download PDF

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Publication number
KR20090036887A
KR20090036887A KR1020070102179A KR20070102179A KR20090036887A KR 20090036887 A KR20090036887 A KR 20090036887A KR 1020070102179 A KR1020070102179 A KR 1020070102179A KR 20070102179 A KR20070102179 A KR 20070102179A KR 20090036887 A KR20090036887 A KR 20090036887A
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KR
South Korea
Prior art keywords
individual
viewing information
top box
server
policy table
Prior art date
Application number
KR1020070102179A
Other languages
Korean (ko)
Inventor
이창희
Original Assignee
주식회사 다산네트웍스
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Application filed by 주식회사 다산네트웍스 filed Critical 주식회사 다산네트웍스
Priority to KR1020070102179A priority Critical patent/KR20090036887A/en
Publication of KR20090036887A publication Critical patent/KR20090036887A/en

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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/238—Interfacing the downstream path of the transmission network, e.g. adapting the transmission rate of a video stream to network bandwidth; Processing of multiplex streams
    • H04N21/2381—Adapting the multiplex stream to a specific network, e.g. an Internet Protocol [IP] network
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/437—Interfacing the upstream path of the transmission network, e.g. for transmitting client requests to a VOD server
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/438—Interfacing the downstream path of the transmission network originating from a server, e.g. retrieving MPEG packets from an IP network
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/4508—Management of client data or end-user data
    • H04N21/4532—Management of client data or end-user data involving end-user characteristics, e.g. viewer profile, preferences

Abstract

The present invention provides an IPTV service system including a set-top box and a server, wherein the server is a personalized VOD viewing information collection module for collecting VOD viewing information of a set-top box user transmitted from the set-top box connected to the server, and the collected individual The individual VOD viewing information analysis module for analyzing VOD viewing information, the individual advertising policy table generation module for generating a personal advertising policy table according to individual characteristics by using the analyzed individual VOD viewing information, and the generated individual advertising policy table. Disclosed is an IPTV service system including an individual advertisement policy table distribution module for distributing to the set top box.

In addition, the first step of collecting the individual VOD viewing information collection module of the server personal VOD viewing information of the set-top box user transmitted from the set-top box; A second step of analyzing the individual VOD viewing information collected by the individual VOD viewing information analyzing module of the server; A third step of generating, by the server, an individual advertisement policy table generating module by using the analyzed individual VOD viewing information, an individual advertisement policy table suitable for individual characteristics; And a fourth step in which the individual advertisement policy table distribution module of the server distributes the individual advertisement policy table to the set top box.

Description

IPTV service system and method for providing personalized advertisements {THE IPTV SERVICE SYSTEM AND THE METHOD PROVIDING PERSONALIZED AND CUSTOMIZED ADVERTISEMENTS}

 In the present invention, in the IPTV (Internet Protocol Televisioin) service system, when the set-top box analyzes the user's VOD viewing pattern and provides the analyzed information to the server, the server generates an individual advertisement policy table and provides the set-top box to the set-top box again. The set-top box is related to providing a personalized advertisement by downloading the advertisement video file according to the individual advertisement policy table and playing it at a predetermined time.

In addition to digitization of video media, IPTV services, which are serviced using these resources, have been provided. IPTV service refers to a service that allows a user to watch a desired medium at a desired time by using a communication line such as the Internet, unlike a conventional over-the-air broadcasting. An IPTV service is not a video that an IPTV service provider unilaterally transmits. It is a next-generation video system that allows a user to select a desired video and receive it for viewing.

To use the IPTV service, the user must subscribe to a separate IPTV service. And it is provided with a set-top box for interfacing to convert the image transmitted from the IPTV service provider to play it on the monitor. The set-top box connects IPTV service providers and subscribers by accessing the Internet.

Subscribers can enjoy the convenience of being differentiated from the conventional broadcast by being able to select the desired image through the set-top box to receive and watch it.

However, the general customer is burdened with paying the fee despite the advantages of the IPTV service. In particular, in terms of IPTV service providers, it is important to lower the usage fee in order to provide better services to more people. Therefore, IPTV service providers want to make new profits by providing advertisements in IPTV services.

Therefore, in the conventional IPTV service, the service provider designates an advertisement for each category or VOD content of the IPTV service menu according to its policy and strategy, and uses an advertisement providing method of playing the advertisement at a predetermined time point. In this case, the IPTV service provider unilaterally transmits the advertisement image to the user, and all users receive the same advertisement. That is, since the advertisement is provided in accordance with the advertisement policy arbitrarily determined by the IPTV service provider, there is a problem in that customized advertisement cannot be provided.

In order to solve the above problems, the present invention, when the set-top box analyzes the user's VOD viewing pattern and provides the analyzed information to the server, the server generates a personalized advertising policy table and provides the set-top box back to the set-top box, The present invention relates to an IPTV service system and method for providing a personalized advertisement by downloading an advertisement video file according to an individual advertisement policy table and playing the same at a predetermined time.

The present invention provides an IPTV service system including a set-top box and a server, wherein the server is a personalized VOD viewing information collection module for collecting VOD viewing information of a set-top box user transmitted from the set-top box connected to the server, and the collected individual The individual VOD viewing information analysis module for analyzing VOD viewing information, the individual advertising policy table generation module for generating a personal advertising policy table according to individual characteristics by using the analyzed individual VOD viewing information, and the generated individual advertising policy table. Disclosed is an IPTV service system including an individual advertisement policy table distribution module for distributing to the set top box.

In addition, the first step of collecting the individual VOD viewing information collection module of the server personal VOD viewing information of the set-top box user transmitted from the set-top box; A second step of analyzing the individual VOD viewing information collected by the individual VOD viewing information analyzing module of the server; A third step of generating, by the server, an individual advertisement policy table generating module by using the analyzed individual VOD viewing information, an individual advertisement policy table suitable for individual characteristics; And a fourth step in which the individual advertisement policy table distribution module of the server distributes the individual advertisement policy table to the set top box.

The IPTV service system and method for providing a personalized advertisement of the present invention analyzes a user's viewing pattern to collect individual VOD viewing information, analyzes the collected individual VOD viewing information, and generates an individual advertising policy table and accordingly an advertisement video. By playing the file, there is an advantage in that it is possible to provide an efficient advertisement by providing a customized advertisement according to the habits and tastes of the user.

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

1 illustrates an IPTV service system for providing a personalized advertisement of the present invention, and FIG. 4 is a flowchart illustrating an IPTV service method for providing a personalized advertisement of the present invention. The IPTV service system of the present invention largely includes a server 100 and a set-top box 200. The server 100 includes an individual VOD viewing information collection module 110, an individual VOD viewing information analysis module 120, an individual advertising policy table generation module 130, and an individual advertising policy table distribution module 140. The set top box includes an individual advertisement policy table download module 210, an advertisement video file download and management module 220, an advertisement playback module 230, and an individual VOD viewing information generation module 240. The server 100 and the set-top box 200 may transmit and receive individual VOD viewing information to each other, thereby allowing the IPTV service provider to provide a personalized advertisement to the user.

The individual VOD viewing information generation module 240 of the set-top box 200 performs a function of providing individual VOD viewing information to the individual VOD viewing information collecting module 110 of the server 100. Since the set top box 200 may recognize all the information performed by the user in the set top box 200, the set top box 200 may generate all the data necessary for analyzing the user's correct behavior. For example, the set-top box 200 generates information related to a user's menu selection and information on viewing a user's VOD (by time zone, play by program, stop, pause, fast forward, rewind information, and the like). 100 to the individual VOD viewing information collection module 110 and transmits (S101).

2 shows the internal structure of the server 100 of the IPTV service system for providing a personalized advertisement of the present invention. Referring to FIG. 2, the individual VOD viewing information collection module 110 collects individual VOD viewing information transmitted from the set top box (S102). The personalized VOD viewing information is information on which time zone and what category of content the user mainly uses.

<Table 1> Individual VOD Viewing Information

Subscriber ID category City hall contents SUB1001 movie 2007.06.25 19: 00 ~ 21: 00 The simpsons SUB1001 news 2007.6.25 08: 00 ~ 09: 00 Morning news SUB1001 movie 2007.06.26 19: 00 ~ 21: 00 Die Hard 3 SUB1001 news 2007.6.26 21: 00 ~ 22: 00 9:00 News SUB1001 movie 2007.06.27 19: 00 ~ 21: 00 Spiderman 3 SUB1001 news 2007.6.27 21: 00 ~ 22: 00 9:00 News

<Table 1> is an example of individual VOD viewing information collected by the individual VOD viewing information collecting module 110. Referring to <Table 1>, a user using the ID SUB1001 watches 'The Simpsons' in the movie category from 7 pm to 9 pm on June 25, 2007, and the news from 9 pm to 10 pm You can collect information that you are watching the '9 o'clock news' category. The collected personal VOD viewing information is stored and managed in a database of the server 100.

The individual VOD viewing information analysis module 120 analyzes the individual VOD viewing pattern by using the collected individual VOD viewing information (S103). That is, it analyzes information about what program the user sees according to the time zone.

<Table 2> Analysis result of personal VOD viewing information

category slot Frequency  movie 1st time zone One 2nd time zone 0 Third time zone 0 4th time zone 7  news 1st time zone 10 2nd time zone 2 Third time zone One 4th time zone 0

<Table 2> shows the results of analyzing the VOD viewing information for each individual by category, time zone, and frequency. In the present embodiment, the time zone is divided into 6 hour intervals from 0 o'clock to 6 o'clock (first time zone), 6 o'clock to 12 o'clock (second time zone), 12 o'clock to 18:00 (third time zone), and 18:00 to 24 o'clock ( 4 time zone), but the time interval can be changed according to the needs of the service provider. The user's viewing frequency is analyzed for each category and time zone. Analyzing <Table 2>, it can be seen that the user intensively watches the movie in the fourth time zone in the evening and the news intensively in the first time zone in the morning.

The individual advertisement policy table generation module 130 generates an individual advertisement policy table to conform to the advertisement policy of the IPTV service provider by using the data analyzed by the individual VOD viewing information analysis module 120 (S104). For example, using the analysis results of the individual VOD viewing information of <Table 2>, it is said that the individual advertising policy table of <Table 3> was created.

<Table 3> Individual advertising policy table

category URL When to start advertising Whether to stop advertising order movie Ad1 After entering the menu Interrupted Random news Ad2 Waiting for download No interruption The specified order drama General ad After entering the menu No interruption Random

Referring to Table 3, since the user watches movies and news intensively, the user provides customized advertisements only when watching movies and news, and general advertisements when watching dramas. The general advertisement refers to an advertisement that is played regardless of the user's viewing pattern.

On the other hand, when a user watches a movie, advertisement 1 associated with the movie is provided. In this case, the individual advertisement policy table generation module 130 may set the starting point of the advertisement to 'after entering the menu' and 'when waiting for download' according to the user's viewing pattern. For example, when a user watches an advertisement after entering a menu, if a pattern of ending watching of the program or watching a different program is observed, the personal advertisement policy table generation module 130 reads 'start waiting for downloading' the advertisement. Set to hour.

In addition, the individual advertisement policy table generation module 130 stops the advertisement and immediately plays the corresponding program when the buffering is completed and the corresponding program can be played while the advertisement is played, or waits until the end of the playing of the advertisement. Can be played. In this way, it is possible to differentiate whether or not to stop advertising, and to differentiate advertising costs from advertisers.

In addition, when a user watches a movie, a plurality of advertisements may be played. In this case, a play order of the plurality of advertisements may be specified in advance, or a advertisement may be randomly played. This may be determined by analyzing a user's viewing pattern, or may be determined through consultation with an advertiser.

The individual advertisement policy table distribution module 140 distributes the individual advertisement policy table generated by the individual advertisement policy table generation module 130 from the server 100 to the set-top box 200 (S105). The individual advertisement policy table is distributed to the set-top box 200 in a push method or a pull method.

3 shows the internal structure of the set-top box 200 of the IPTV service system for providing a personalized advertisement of the present invention. Referring to FIG. 3, the individual advertisement policy table download module 210 of the set top box downloads the individual advertisement policy table from the server 100 (S106). The individual advertising policy table is downloaded in a push or pull manner.

The ad video file download and management module 220 The necessary advertisement video file is downloaded using the downloaded individual advertisement policy table (S107). For example, referring to the individual advertising policy table of Table 3, if the user tries to watch the news in the first time zone, the advertisement video file download and management module 220 may transmit the advertisement video file of the advertisement 2 to the server ( Download from 100).

In addition, if the storage capacity of the set-top box 200 is insufficient to download a new advertising video file, the advertising video file download and management module 220 performs a management function such as deleting the conventionally downloaded advertising video file ( S107).

The advertisement playing module 230 plays the advertisement video file at the designated advertisement start time using the individual advertisement policy table (S108).

1 illustrates an IPTV service system for providing a personalized advertisement of the present invention.

2 is a diagram illustrating a server internal structure of an IPTV service system for providing a personalized advertisement according to the present invention.

Figure 3 shows the internal structure of the set-top box of the IPTV service system for providing a personalized advertisement of the present invention.

4 is a flowchart illustrating an IPTV service method for providing a personalized advertisement of the present invention.

Claims (12)

An IPTV service system including a set top box and a server, The server, Individual VOD viewing information collection module for collecting VOD viewing information of the set-top box user transmitted from the set-top box connected to the server, Individual VOD viewing information analysis module for analyzing the collected individual VOD viewing information, An individual advertising policy table generation module for generating an individual advertising policy table suitable for individual characteristics using the analyzed individual VOD viewing information, and IPTV service system comprising a personal advertising policy table distribution module for distributing the generated individual advertising policy table to the set-top box. The method according to claim 1, The individual VOD viewing information analyzing module analyzes the individual VOD viewing information according to a time zone or a program type. The method according to claim 1, The set top box IPTV service system comprising a personal VOD viewing information generation module for generating the VOD viewing information of the set-top box user to the server. The method according to claim 1, The set-top box further comprises a personal advertising policy table download module for downloading the individual advertising policy table generated in the server. The method according to claim 1, The set-top box further includes an IPTV service download and management module for downloading a customized advertisement video file from the server according to the individual advertisement policy table downloaded from the server and deleting the previously downloaded advertisement video file. system. The method according to claim 1, The set-top box IPTV service system characterized in that it comprises an advertisement playback module for playing the customized advertisement video file downloaded from the server at a time specified in the individual advertising policy table. A first step of collecting, by the server, individual VOD viewing information collecting module of individual VOD viewing information of the set-top box user transmitted from the set-top box; A second step of analyzing the individual VOD viewing information collected by the individual VOD viewing information analyzing module of the server; A third step of generating, by the server, an individual advertisement policy table generating module by using the analyzed individual VOD viewing information, an individual advertisement policy table suitable for individual characteristics; And And a fourth step of distributing the individual advertisement policy table of the server to the set top box. The method according to claim 7, The first step further comprises the step of generating, by the individual VOD viewing information generation module of the set-top box, the individual VOD viewing information of the set-top box user to the server. The method according to claim 7, In the third step, the individual VOD viewing information analysis module analyzes the individual VOD viewing information according to a time zone or a program type. The method according to claim 7, And a fifth step of downloading, by the server, the individual advertisement policy table download module of the set-top box to download the individual advertisement policy table generated by the server. The method according to claim 7, And a sixth step of the advertisement video file download and management module of the set top box downloading the customized advertisement video file from the server according to the individual advertisement policy table and deleting the previously downloaded advertisement video file. The method according to claim 7, And a seventh step of playing, by the advertisement playing module of the set top box, the customized advertisement video file downloaded from the server at a time specified in the individual advertisement policy table.
KR1020070102179A 2007-10-10 2007-10-10 The iptv service system and the method providing personalized and customized advertisements KR20090036887A (en)

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