CN106682952A - Accurate advertisement recommending system and method based on scene hotspot - Google Patents
Accurate advertisement recommending system and method based on scene hotspot Download PDFInfo
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Abstract
The invention provides an accurate advertisement recommending system and method based on a scene hotspot, which are applied to an intelligent front end and a background server. The system and the method comprise: an advertisement releasing module, a scene content and advertisement receiving module, a user behavior feedback module, an interface data processing module, a data counting and analysis module and an advertisement pushing and optimization module, wherein an advertiser selects a type and the scene hotspot of an advertisement and releases the advertisement; the scene content and advertisement receiving module is used for periodically detecting a related signal of scene positioning and receiving the content and advertisement which are related to a scene; the user behavior feedback module is used for recording behaviors of reading a pushed notice or not by the user and the like, and feeding to the background server; the interface data processing module is used for processing positioning information from the intelligent front end and pushing the scene content to a mobile terminal; the data counting and analysis module is used for counting the number of times of pushing the scene hotspot matched with the type of the advertisement according to feedback information of the user; and the advertisement pushing and optimization module is used for optimizing a scene hotspot set matched with the type of the advertisement. According to the accurate advertisement recommending system and method, a releasing range of the scene advertisement is continuously adjusted to accurately achieve the aim of the user, so that the value of the advertisement is greatly improved.
Description
Technical field
The invention belongs to e-commerce field, more particularly to a kind of accurate advertisement commending system and side based on scene focus
Method.
Background technology
The Internet DSP advertisements were accompanied by recent years the deep development of internet arena, and DSP advertisements practitioner and enterprise are gradually
Established practice modelling develops, and this new advertisement mode industry is also gradually by cognitive and acceptance.In industry, before DSP the development of advertisement
Scape is a piece of good, and the development speed of several years surpasss the expectation, and entrepreneur emerges in an endless stream.
But, new things the starting stage often all can existing defects, or even can be ostracised and sneer.DSP advertisements
Such law is not escaped.There is many defects and challenge in development of the DSP in China Internet advertising market.
Data fabrication honesty issue becomes industry development chicken ribs
DSP advertisements in recent years are increasingly becoming the favorite of Internet advertising, beautiful logical theory, high-end technical support,
Efficient advertisement return becomes advertiser's accreditation, the efficient tool that media are praised.But, industry interior part practitioner pursue simply
Pecuniary benefit, fakes, cheats in advertisement putting to represent oneself platform advantage and ability to throwing in data, media resource data
Advertiser.Cannot forgive during this behavior, although data fabrication is in industry a well-known popularization means.But
It is with such phychology and does things mode treating client, the thing that pays the price thing sooner or later.Market economy should be defined by sincerity
Then.
Waste resources closing is conservative to cause industry development to distort
Undoubtedly, how is DSP advertising platforms, just can do to comment on from the media resource of docking.DSP advertisements are in be sent out
The initial stage of exhibition, network major part high-quality resource is closed by media, the simply middle long-tail money that most of DSP platform is docked to
Source, and on the low side, the Rich Media's inadequate resource of advertisement position etc. these cannot all meet the demand of big data marketing.DSP industries are being sent out
Exhibition progress, media, from media, each side's data all should opening and shares, the positive fusion of each side, data under big data environment
Obtaining opening and shares could realize real big data precision marketing.
Cognitive threshold market cognition degree low technical operation threshold is high
DSP Internet advertisings are at present at home the early stage of development, universal to this emerging advertisement putting technology on market
Cognition degree is relatively low, and market is very immature.DSP advertisement practitioner difficulty in extension process is larger, and the low problem of business exchange hand is dashed forward
Go out, enterprise training and promote it is relatively costly.In addition, DSP advertising platform technical thresholds are higher, practitioner must have exploitation
The technical advantage of platform and the marketing ability of operation platform, cause industry practitioner single, and the relatively early practitioner for entering a profession and Xin enter
Row practitioner forms sixteen rules.
One of carrier as mobile Internet DSP advertisements, the ad content of sending out notice class is dull, the reading theory of user
Less than 1%.And for a user, form strong bothering.System proposed by the present invention and method substantially improve current this
The situation of kind.
The content of the invention
In the mobile Internet epoch, user is flooded with during using intelligent mobile terminal and various constantly bothers user's
Message informing, extremely low user clicks on reading theory becomes flat and insipid by notifications, and it is narrow and small that mobile terminal is limited to the mobile phone page
Spacial flex, advertisement channel limited amount, cashability is also therefore limited；In the present invention, feedback letter of the system according to user
Breath, constantly updates the scene focus set matched with advertiser's product advertising, according to different advertised product types, sets up not
The same scene focus set with certain advertisement benefit；When user arrives at these scene focuses, corresponding primary advertisement with
Scene content can just be pushed to user, thus substantially increase the advertisement value of advertisement.
In order to solve above-mentioned technical problem, the invention provides a kind of new method, is applied to intelligent front end, including：
Advertisement publication module, advertiser fills in the advertising content information of advertised product, including the picture of the product, video,
Word, link etc., select the corresponding subdivision adline of the product advertising；Then the scene heat that advertisement putting efficiency is higher is selected
Point set, or select whole scene focus set；Or the scene focus set of selection system recommendation, or advertiser is according to its priori
Judge, voluntarily select scene focus set；Then the date of releasing advertisements, time period and area are selected；Send out after the completion of filling in
Whether cloth advertisement, waiting system examination ＆ verification is legal.
Scene content and advertisement module, after the notifications function of mobile terminal is opened, mobile terminal week
Phase detection reports to background server, if the inspection for reporting from signals with positioning function such as GPS, WiFi routers, bluetooths
Survey result and meet scene Hot Contents pushing condition, system pushes the corresponding content of scene focus to mobile terminal, mobile whole
Termination end scape Hot Contents and primary advertisement, and with the displaying of notifications form, with red on the APP of the mobile terminal
Point mode reminds user to have new notice to reach.
User behavior feedback module, when user reads scene content and primary advertisement, or clicks on primary advertisement, or reads
Primary advertisement in embedded content, or feed back whether do not like primary advertisement, the behavior outcome of user is recorded, feed back to backstage
Server.
Present invention also offers a kind of background server, including：
Interface data processing module, receives the ad content of advertiser's issue and whether examining content is legal, if legal
Matched with scene Hot Contents in system, generated primary advertisement；
The positional information or other framing signal information of mobile terminal reporting are received, is judged to move according to the information for reporting twice
Whether dynamic terminal is rested among scene focus, if among the scene focus, but user to read the focus corresponding all
Scene content, then do not push information to user, selects user not read otherwise from the corresponding scene content list of the focus
Content to user, if user clearly fed back to be unwilling to receive similar notice, system does not then push content to user, otherwise
Scene content and primary advertisement are transferred from server database, the mobile terminal is pushed to.
Whether data statistic analysis module, cycle detection user feedback data has renewal, and every kind of adline is counted one by one
The accumulated quantity of each scene focus PUSH message of matching, then counts each adline in each scene focus
In user's reading theory, the reject rate of clicking rate or download rate and user.
Advertisement pushing optimization module, according to above-mentioned data statistic analysis module results, if certain advertisement of certain scene focus
User's reading theory of type is less than N1%, or clicking rate is less than N2/%, or the reject rate of user is higher than N3%, then from this
The scene focus is removed in the scene focus set of adline matching, parameter N1, N2, N3 are carried out according to the history of adline
Optimization and modification.
If the scene focus set matched with certain adline has renewal, by the initial recommendation scene of the adline
Corresponding renewal is done in focus set；
If certain advertisement is still during throwing in, and matched scene focus set has renewal, then with the field for updating
The set of scape focus carries out the input of the advertisement.
If having new scene focus not throw in the advertisement of the type, the industry history according to belonging to the scene focus
Data judge described scene focus whether is added in the matching scene focus set of the adline.
The such scheme of the present invention at least has the advantages that：
Efficiently solve current system sending out notice single function, user's reading theory, the low problem of clicking rate；Also it is effective
Solve mobile terminal APP advertising resource it is limited, weaker problem is cashed in the advertisement of mass users APP.It is many there is provided one kind
The realization passage of unitization.Drastically increase the cashability of super APP etc..
Description of the drawings
Accompanying drawing described herein is used for providing a further understanding of the present invention, constitutes the part of the application, this
Bright schematic description and description does not constitute inappropriate limitation of the present invention for explaining the present invention.In the accompanying drawings：
Fig. 1 represents the system approach basic structure schematic diagram of the embodiment of the present invention；
Fig. 2 represents the total schematic diagram of the intelligent front-end module of the embodiment of the present invention；
Fig. 3 represents the total schematic diagram of the module of the background server of the embodiment of the present invention；
Fig. 4 represents the process step flow chart of the embodiment of the present invention；
The process chart of the step of Fig. 5 represents the embodiment of the present invention 1；
The process chart of the step of Fig. 6 represents the embodiment of the present invention 2；
The process chart of the step of Fig. 7 represents the embodiment of the present invention 3；
The process chart of the step of Fig. 8 represents the embodiment of the present invention 4；
The process chart of the step of Fig. 9 represents the embodiment of the present invention 5.
The process chart of the step of Figure 10 represents the embodiment of the present invention 6.
Specific embodiment
The following description and drawings fully illustrate specific embodiments of the present invention, to enable those skilled in the art to
Put into practice them.Other embodiments can include structure, logic, process and other changes.Embodiment is only represented
Possible change.Unless explicitly requested, otherwise single components and functionality is optional, and the order for operating can change.
The part of some embodiments and feature can be included in or replace part and the feature of other embodiments.The reality of the present invention
Applying the scope of scheme includes the gamut of claims, and all obtainable equivalent of claims.At this
Wen Zhong, these embodiments of the present invention individually or generally can be represented with term " invention " that this is used for the purpose of just
Just, and if in fact disclosing the invention more than, the scope for being not meant to automatically limit the application is any single
Invention or inventive concept.
As shown in Fig. 2 embodiments of the invention provide a kind of intelligent front end, including：
Advertisement publication module 101, advertiser fills in the advertising content information of advertised product, then selects the product advertising pair
The subdivision type answered；The preferable scene focus set of the efficiency of reselection advertisement putting afterwards, or whole scene focus set are selected,
Or the scene focus set of selection system recommendation, or advertiser is according to its priori judgement, voluntarily selection scene focus set；Then
Select the date of releasing advertisements, time period and area；Whether releasing advertisements after the completion of filling in, waiting system examination ＆ verification is legal.
Further, advertiser uploads the picture for throwing in advertised product according to system requirements, such as when advertisement is filled in：
Locally upload multiple advertising pictures, for being illustrated in scene content among；Or one section of small video, fully show the spy of showpiece
Property, attraction etc., or one section of text includes brief title, attracts the user's attention the official documents and correspondence of power, and passage in text,
The characteristics of describing advertised product in detail etc., or a link, such as：The advertising display page of hyperlink is the super of the H5 pages
Level link, the hyperlink can be again video, word, picture, link etc., or combination in any therein.
Further, it is optional in corresponding scene focus set if selecting high-grade red wine advertisement when adline is selected
Select scene focus：High-grade hotel, exclusive restaurant, luxury clubhouse etc..
In the above embodiment of the present invention, also include：
Scene content and advertisement module 102, after the notifications function of mobile terminal is opened, mobile terminal
Cycle detection reports to background server from signals with positioning function such as GPS, WiFi routers, bluetooths, if report
Testing result meets scene Hot Contents pushing condition, and system pushes the corresponding content of scene focus to mobile terminal, mobile
Terminal receives scene Hot Contents and primary advertisement, and with the displaying of notifications form.On the APP of the mobile terminal with
Red point mode reminds user to have new information to reach.
Further, position detection is embedded in as scene content and a part for advertisement module as application program SDK
Among other APP, mobile terminal period letter of the detection with positioning function that embedded in above-mentioned application program SDK is installed
Number, detection cycle has systemic presupposition to put, such as：3 minutes；Signal with positioning function or for gps signal, or WiFi signal,
Or for Bluetooth signal etc., multiple signal positioning can be accurately positioned, from interior to outdoor；
During reception system sending out notice, mobile terminal needs to open notifications function, if the application program of mobile terminal
Informing function is opened, red point is displayed among the APP for being mounted with application program for the system advertisement and content, pointed out
User has new information.
In the above embodiment of the present invention, also include：
User behavior feedback module 102, user is read in scene by the notifications message in click above-described embodiment
Hold and primary advertisement, or click on primary advertisement, or whether feedback does not like primary advertisement, or read the original in embedded content
Raw advertisement, records behavior outcome when user reads each time, such as：Primary advertisement is clicked, and has downloaded the advertisement correspondence
Application program, or feedback, it is undesirable to push corresponding advertisement etc., these behavior outcomes fed back in background server.
As shown in figure 3, a kind of background server is also provided in embodiments of the invention, including：
Data-interface processing module 201, receives the ad content of advertiser's issue and whether examining content is legal, if close
Method includes：False propaganda, exaggerates effect, violates relevant laws and regulations of the state etc., if legal in system with scene focus in
Appearance is matched, and generates primary advertisement, such as：High-grade import red wine is embedded in the introducing among content of high-grade hotel, Huo Zhehong
Among wine developing history is introduced；With picture, word and link are shown.
Further, it is the format module that it selects primary advertisement according to the content of advertisement, such as：There is provided three pictures
, with the form of three pictures, the core copy of advertisement of arranging in pairs or groups, and hyperlink form are shown.
Further, if the available free advertising space of the scene content page, above-mentioned primary advertisement is embedded in into scene
Issue together among content and come into force, otherwise, above-mentioned primary advertisement is positioned among ad queue to be put.
The positional information or other framing signal information of mobile terminal reporting are received, is judged to move according to the information for reporting twice
Whether dynamic terminal is rested among same scene focus, if among same scene focus, but user read the heat
The corresponding all scene contents of point, then do not push information to user, selects otherwise from the corresponding scene content list of the focus
The content that user had not read is to user.If user clearly fed back to be unwilling to receive similar notice, system does not then push interior
Hold to user.Scene content and primary advertisement are then transferred from server database, the mobile terminal is pushed to.
Further, background server receives the information from the terminal for being provided with above-mentioned application program of the invention, such as：
GPS location, mobile phone 3G/4G position locations, the SSID of WiFi signal intensity, WiFi equipment MAC Address and WiFi equipment, bluetooth
UUID of signal intensity and bluetooth equipment etc., carries out judging whether terminal unit rests on scene focus, such as：It is separated by 3 points
The intensity of WiFi signal twice of clock is both greater than -85dBm, and from same WiFi equipment, then it is assumed that the user is in the scene
Among focus.
In the above embodiment of the present invention, also include：
Data statistic analysis module 202, according to system definition time, such as：One week, count scene focus PUSH message
Accumulated quantity, then count user reading theory of each adline in each scene focus, clicking rate and use
The reject rate at family；Such as：In certain scene, the advertisement of same adline has two, and scene content has been pushed 10,000 times altogether, is had
2000 users have read scene content and advertisement, wherein, there are 1000 users to click one of advertisement, have 500
Individual user clicks two advertisements, has 50 people to select the similar advertising message of rejection, then scene focus is corresponding reads for this
Reading rate=20%, clicking rate=20%, reject rate=0.5%.
In the above embodiment of the present invention, also include：
Advertisement pushing optimization module 203, according to the result of calculation of above-mentioned data statistic analysis module 202, update with it is each
The scene focus set that adline matches is planted, matching relationship is set up；If the user of certain adline of certain scene focus
Reading theory be less than N1%, or clicking rate be less than N2%, or the reject rate of user be higher than N3%, then by the scene focus from
Remove with set.
Further, when threshold value is set, in order to reach preferable effect of advertising, threshold value N1, N2, N3 can be adjusted
It is whole, to reach a number of scene focus, such as：In practice, N1, N2, N3 can be fixedly installed as 20,10,0.1；Or
Calculated by certain adaptation function according to other specification.
If the scene focus set matched with certain adline has renewal, by the initial scene focus collection of the adline
Corresponding renewal is done in conjunction；
If some advertisements are still during throwing in, and matched scene focus set has renewal, then with the field for updating
The set of scape focus carries out the input of the advertisement.
If there is new scene focus not throw in the advertisement of the type, according to the scene torrid zone you belonging to industry go through
History data judge described scene focus whether is added in the matching scene focus set of the adline.
Above-mentioned background server, above-mentioned mobile terminal are illustrated with reference to Fig. 4, Fig. 5, Fig. 6, Fig. 7, Fig. 8, Fig. 9 and Figure 10
The concrete operations flow process of each functional module：
Step 1, advertiser fills in the advertising content information of advertised product, including picture, text, video and hyperlink
Deng then selecting the corresponding subdivision type of the product advertising；Then the preferable scene focus set of reselection advertisement delivery effect
And area, or whole scene focus set are selected, or the scene focus set of system recommendation is selected, or advertiser is according to its elder generation
Judgement is tested, scene focus set is voluntarily selected；Then the date and time period of releasing advertisements are selected；Issue after the completion of filling in wide
Accuse, whether waiting system examination ＆ verification is legal, if illegal, need modification ad content to resubmit and audited, otherwise with scene
Content is matched, and generates primary ad content, and its handling process is as shown in Figure 5.
Step 2, receive advertiser issue ad content and examining content it is whether legal, if it is legal including：Falseness a surname
Pass, exaggerate effect, violate relevant laws and regulations of the state etc., if illegal, refuse the input request of the advertisement, otherwise in system
It is interior to be matched with scene Hot Contents.
The form of the content submitted to according to advertisement, is that it selects primary advertising format template, generates primary advertisement.If scene
The available free advertising space of content page, then be embedded in above-mentioned primary advertisement among scene content to issue together and come into force, no
Then, above-mentioned primary advertisement is positioned among ad queue to be put.Its handling process is as shown in Figure 6.
Step 3, mobile terminal period detect from signals with positioning function such as GPS, WiFi routers, bluetooths, on
Report to background server.
Background server arranges the scope that the scene focus is covered, above-mentioned model according to the center geographical coordinate of scene focus
Enclose respectively by the signal intensity Sw of WiFi, if networked by WiFi, the signal intensity Sb of bluetooth (iBeacon), the coordinate of GPS
Radius Rg comprehensively determines.If the bluetooth signal intensity of mobile terminal reporting is more than Sb, or WiFi signal intensity is more than Sw, or
Above-mentioned mobile terminal is networked by focus WiFi, or GPS location is within radius Rg, then it is assumed that at above-mentioned mobile terminal
Among above-mentioned focus；Otherwise it is assumed that above-mentioned mobile terminal is not within hotspot coverage.
If according to mobile terminal cycle detection and the above-mentioned signal that reports, if the signal of double detection all meets above-mentioned
Scope, then it represents that above-mentioned mobile terminal has also stopped time enough among focus.
If the WiFi signal for reporting or Bluetooth signal quantity are more than 1, the most strong signal of double detection both is from
Same WiFi or Bluetooth signal source, then it represents that user has stopped time enough among hotspot range.
If representing in the information of mobile terminal reporting, the terminal reading crosses the corresponding all scene contents of the focus, it is above-mentioned after
Platform server system does not push scene content and advertisement to the mobile terminal.
If fed back in the information of mobile terminal reporting to be unwilling to receive similar notice, above-mentioned background server system is then
Scene content is not pushed to the mobile terminal.
If detecting mobile terminal among hotspot coverage, and time enough T, and the mobile terminal are stopped
Do not fed back to be unwilling to receive and notified, and had the scene content and advertisement do not read, then system was corresponding from the focus
The content do not read of mobile terminal and advertisement pushing are selected in scene content list to the mobile terminal.
If the testing result for reporting meets scene Hot Contents pushing condition, system pushes the corresponding content of scene focus
To mobile terminal, mobile terminal receives scene Hot Contents and primary advertisement, and reminds user in notifications form.At it
Reason flow process is as shown in Figure 7.
Step 4, mobile terminal opens the notifications function of the APP for being provided with application software of the present invention, mobile whole
Termination end scape Hot Contents and primary advertisement, and user is reminded in notifications form, in described APP, with red point
Prompting user has new information to be sent to.
User reads scene content and primary advertisement by clicking on said system notification message, or clicks on primary advertisement,
Or whether feedback does not like primary advertisement, or the primary advertisement in embedded content is read, recorded when user reads each time
Behavior outcome, these behavior outcomes are fed back in background server.Its handling process is as shown in Figure 8.
Whether step 5, cycle detection user feedback data has renewal, such as the cycle is：One day, each scene was counted one by one
The accumulated quantity of focus PUSH message, then counts user reading theory of each adline in each scene focus,
Clicking rate or the reject rate of download rate and user；Such as：In certain scene, the advertisement of same adline has two, in scene
Appearance has been pushed 10,000 times altogether, has 2000 users to read scene content and advertisement, wherein, there are 1000 users to click
One of advertisement, has 500 users to click two advertisements, has 50 people to select the similar advertising message of rejection, that
Corresponding reading theory=20% of scene focus, clicking rate=20%, reject rate=0.5%.Its handling process such as Fig. 9 institutes
Show.
Step 6, according to the result of calculation of above-mentioned steps five, updates the scene focus collection matched with each adline
Close, set up matching relationship；If user's reading theory of certain adline of certain scene focus is less than N1%, or clicking rate is less than
N2%, or the reject rate of user is higher than N3%, then remove the scene focus from matching set.
When threshold value is set, in order to reach preferable effect of advertising, threshold value N1, N2, N3 can be adjusted, to reach
A number of scene focus, such as：In practice, N1, N2, N3 can be fixedly installed as 20,10,0.1；Or according to other ginsengs
Number is calculated by certain adaptation function.
If the scene focus set matched with certain adline has renewal, by the initial scene focus collection of the adline
Corresponding renewal is done in conjunction；
If some advertisements are still during throwing in, and matched scene focus set has renewal, then with the field for updating
The set of scape focus carries out the input of the advertisement.
If having new scene focus not throw in the advertisement of the type, the industry history according to belonging to the scene focus
Data judge described scene focus whether is added in the matching scene focus set of the adline.Its handling process is as schemed
Shown in 10.
The above is the preferred embodiment of the present invention, it is noted that for those skilled in the art
For, on the premise of without departing from principle of the present invention, some improvements and modifications can also be made, these improvements and modifications
Should be regarded as protection scope of the present invention.
Claims (8)
1. a kind of accurate advertisement commending system and method based on scene focus, is applied to intelligent front end and background system, its
It is characterised by, including：
The system and method is by advertisement publication module, scene content and advertisement module, user behavior feedback module, number of ports
According to processing module, data statistic analysis module, advertisement pushing optimization module is constituted；
In the system and method, during advertiser's releasing advertisements, subdivision adline belonging to advertised product is selected, then or independently
Scene focus and area that selection is matched with the type, are either defaulted as the scene focus or ground of the matching of system recommendation
Area, or whole scene focuses are selected, if ad content is legal, the advertisement is embedded in and field in interface data processing module
Among the content of scape focus matching, primary advertisement is formed.
When the application terminal for being provided with the system and described in method rests on scene focus, background server pushes this
, to user, user side receives the related content of scene focus and advertisement, with system for the corresponding content of scape focus and primary advertisement
Notice form reminds user；User consults the content of correlation and advertisement, the behavior of terminal record user and the backstage clothes of feedback
Business device.
The system interface data processing receives the feedback information of intelligent front end, and in being stored in data base, periodic statistics are each
User reading theory of the adline in the scene focus of matching, clicking rate, reject rate etc. are planted, if the user of the scene focus reads
Reading rate or clicking rate do not reach certain ratio, or reject rate is higher than certain ratio, then it is assumed that the scene focus is not suitable for this kind of
Advertisement, from matching set the scene focus is removed.
2. system and method as claimed in claim 1, it is characterised in that include：
Advertisement publication module, responsible advertiser fills in product advertising content, including picture, video, word, link etc.；Select to produce
Subdivision adline belonging to product advertisement, then selects the scene focus set matched with the adline, then or independently selects
The scene focus and area matched with the type is selected, scene focus or the area of the matching of system recommendation is either defaulted as,
Or the whole scene focuses of selection；It is committed to background server and waits auditing result.
3. system and method as claimed in claim 1, is further characterized in that, including：
Scene content and advertisement module, mobile terminal period detects the signal related to scene hotspot location, after reporting to
Platform server；
Mobile terminal receives the content and primary advertisement matched with scene focus, and with the displaying of notifications form, described
User is reminded to have new notice to reach with red point mode on the APP of mobile terminal.
4. system and method as claimed in claim 1, is further characterized in that, including：
User behavior feedback module, user reads scene content and primary advertisement, or clicks on primary advertisement, or reads embedded
The advertisement of content, or feedback do not like primary advertisement, records the behavior outcome of user, and feed back to background server；
5. the system as claimed in claim 1 and method, are further characterized in that, including：
Interface data processing module, receives the ad content of advertiser's issue and whether examining content is legal, with field if legal
Scape Hot Contents are matched, and generate primary advertisement；
Position or other framing signal information of mobile terminal reporting are received, judges whether mobile terminal rests on scene focus
Among, if among scene focus, scene content and primary advertisement are transferred from server database, push to the movement
Terminal；
The feedback information from mobile phone users is received, in being stored in data base.
6. the method for claim 1 or system, are further characterized in that, including：
Whether data statistic analysis module, cycle detection user feedback data has renewal, under each adline is counted one by one
Each scene focus PUSH message accumulated quantity, then count use of each adline in each scene focus
The reject rate of family reading theory, clicking rate or download rate and user.
7. the method for claim 1 and system, are further characterized in that, including：
Advertisement pushing optimization module, method according to claim 6, if the user of certain adline of certain scene focus reads
Reading rate is less than N1%, or clicking rate is less than N2%, or the reject rate of user is higher than N3%, then from the adline matching
The scene focus is removed in scene focus set.
8. method and system as claimed in claim 7, is further characterized in that, including：
Method according to claim 7, if the scene focus set matched with certain adline has renewal, by the advertisement
Corresponding renewal is done in the scene focus set of type；
If certain advertisement is still during throwing in, and scene focus set has renewal, then the advertisement thrown in change advertiser
Scene focus set is thrown in.
If having new scene focus not throw in the advertisement of the type, the industry historical data according to belonging to the scene focus
Judge described scene focus whether is added in the matching scene focus set of the adline.
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