CN103703484A - Advertising display control method and apparatus - Google Patents
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- CN103703484A CN103703484A CN201380001446.XA CN201380001446A CN103703484A CN 103703484 A CN103703484 A CN 103703484A CN 201380001446 A CN201380001446 A CN 201380001446A CN 103703484 A CN103703484 A CN 103703484A
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Abstract
The present invention provides an advertising display control method and apparatus, which relates to the technical field of information, and is applied to a pushed advertisement for display and control. The method comprises: the application during staring is a SDK registered callback object which provides the advertisement SDK after receiving the advertisement is called to judge whether to display advertisement; the advertisement SDK receives an advertising display request sent by an advertising server, and the advertising display request includes the pushed advertisement; the advertisement SDK calls the callback object which judges whether the application actual operation condition meets the improper condition of display advertisement, and the content of the callback object includes judging whether the application actual operation condition meets the improper condition of display advertisement; and the advertisement SDK based on the judgment result of the callback object controls the pushed advertisement whether to display. The present invention is mainly applied to the advertisement for display control.
Description
Technical field
The present invention relates to areas of information technology, relate in particular to a kind of advertisement display control method and device.
Background technology
At present, advertisement pushing keeper is at advertising platform portal(entrance) on the propelling movement frequency of advertisement can be set, push time period etc. advertisement pushing descriptor, Advertisement Server carries out being achieved as follows of advertisement pushing according to described advertisement pushing descriptor to client:
During application start in client, initialization advertisement SDK(SoftwareDevelopmentKit, SDK (Software Development Kit));
Communication connection between advertisement SDK foundation and described Advertisement Server, and send client-side information to described Advertisement Server;
Described Advertisement Server receives described client-side information, to described client push advertisement transmission, shows request;
Application in described client receives advertisement and shows request, according to described demonstration request, shows described advertisement.
Adopt said method when client shows advertisement, no matter current application, in what situations, all will show advertisement.Yet, while not needing to show advertisement under some special scenes, for example, when key operation is carried out in a game application, or while not showing advertisement for Very Important Person, adopt the method for prior art to show control to advertisement.
Summary of the invention
Embodiments of the invention provide a kind of advertisement display control method and device, can show control to the advertisement pushing.
In order to reach foregoing invention object, the present invention adopts following technical scheme:
First aspect, provides a kind of advertisement display control method, and client is provided with application, and described application is provided with ad ware development kit SDK, and described method comprises:
During described application start, be SDK registered callbacks object, described callback object is used for offering described advertisement SDK and when receiving advertisement, calls to judge whether advertisement shows;
Described advertisement SDK receives the advertisement demonstration request that Advertisement Server sends, and described advertisement shows that request comprises the advertisement of propelling movement;
Described advertisement SDK calls described callback object, described callback object judges whether the practical operation situation of described application meets the condition of improper demonstration advertisement, and the content of described callback object comprises for judging whether the practical operation situation of application meets the condition of improper demonstration advertisement;
Whether the advertisement that described advertisement SDK controls described propelling movement according to the judged result of described callback object shows.
In conjunction with first aspect, in the first implementation of first aspect, described in be applied as advertisement SDK registered callbacks object, comprising:
Described application comes for described advertisement SDK registered callbacks object by the object of statement readjustment in configuration file.
In conjunction with first aspect, in the second implementation of first aspect, in the initialization function of described advertisement SDK, increase an input parameter and be used for inputting callback object, described in be applied as advertisement SDK registered callbacks object, comprising:
Described in described application initializes during advertisement SDK, input callback object when calling the input parameter in the initialization function of described SDK.
In conjunction with first aspect, in the third implementation of first aspect,
The described advertisement SDK registered callbacks object that is applied as, comprising:
Described in described application initializes, during advertisement SDK, by default application programming interface API Calls registered callbacks object, be advertisement SDK registered callbacks object.
In conjunction with aforementioned any implementation of first aspect, in the 4th kind of implementation of first aspect,
Described advertisement SDK calls described callback object, and described callback object judges that whether the practical operation situation of described application meets the condition of improper demonstration advertisement, comprising:
Described advertisement SDK calls described callback object, described callback object obtains the current scene of living in of described application, and judge whether current scene of living in is the scene that is not suitable for showing advertisement, wherein, when judging current scene of living in, be while being not suitable for showing the scene of advertisement, the advertisement that draws described propelling movement does not show, when judging the scene that current scene of living in is applicable demonstration advertisement, show that the advertisement of described propelling movement shows;
Or described advertisement SDK calls described callback object, described callback object judges whether the number of times of advertisement actual displayed surpasses predetermined threshold value; Wherein, when judging the number of times of advertisement actual displayed and surpass predetermined threshold value, show that the advertisement of described propelling movement does not show, when judging the number of times of advertisement actual displayed and surpass predetermined threshold value, show that the advertisement of described propelling movement shows.
Second aspect, provides a kind of advertisement display control device, comprising:
Registering modules, for being advertisement SDK registered callbacks object when the application start, described callback object is used for offering described advertisement SDK and when receiving advertisement, calls to judge whether advertisement shows;
Receiver module, the advertisement demonstration request sending for receiving Advertisement Server, described advertisement shows that request comprises the advertisement of propelling movement;
Calling module, be used for calling described callback object, described callback object judges whether the practical operation situation of described application meets the condition of improper demonstration advertisement, and the content of described callback object comprises for judging whether the practical operation situation of application meets the condition of improper demonstration advertisement;
Control display module, for control the advertisement of described propelling movement according to the judged result of described callback object, whether show.
In conjunction with second aspect, in the first implementation of second aspect,
Described Registering modules, comes for described advertisement SDK registered callbacks object specifically for the object by statement readjustment in configuration file.
In conjunction with second aspect, in the second implementation of second aspect, in the initialization function of described advertisement SDK, increase an input parameter and be used for inputting callback object,
Described Registering modules, specifically for described in described application initializes during advertisement SDK, inputs callback object when calling the input parameter in the initialization function of described SDK and comes for described advertisement SDK registered callbacks object.
In conjunction with second aspect, in the third implementation of second aspect,
Described Registering modules, specifically for described in described application initializes during advertisement SDK, is advertisement SDK registered callbacks object by default application programming interface API Calls registered callbacks object.
In conjunction with aforementioned any implementation of second aspect, in the third implementation of second aspect,
Described calling module, specifically for calling described callback object, described callback object obtains the current scene of living in of described application, and judge whether current scene of living in is the scene that is not suitable for showing advertisement, wherein, when judging current scene of living in, be while being not suitable for showing the scene of advertisement, show that the advertisement of described propelling movement does not show, when judging the scene that current scene of living in is applicable demonstration advertisement, show that the advertisement of described propelling movement shows;
Or, described calling module, specifically for calling described callback object, described callback object judges whether the number of times of advertisement actual displayed surpasses predetermined threshold value; Wherein, when judging the number of times of advertisement actual displayed and surpass predetermined threshold value, show that the advertisement of described propelling movement does not show, when judging the number of times of advertisement actual displayed and surpass predetermined threshold value, show that the advertisement of described propelling movement shows.
In the embodiment of the present invention, application in client is by being advertisement SDK registered callbacks object, described advertisement SDK is when receiving the advertisement of described Advertisement Server transmission, call described callback object, described callback object judges whether described advertisement shows, if the advertisement that the result of judgement is described propelling movement needs demonstration, shows the advertisement of described propelling movement, if the advertisement that the result of judgement is described propelling movement does not need to show, does not show the advertisement of described propelling movement.Compare with cannot show to control to advertisement in prior art, the embodiment of the present invention has realized application the advertisement pushing has been shown to control.
Accompanying drawing explanation
In order to be illustrated more clearly in the embodiment of the present invention or technical scheme of the prior art, to the accompanying drawing of required use in embodiment or description of the Prior Art be briefly described below, apparently, accompanying drawing in the following describes is only some embodiments of the present invention, for those of ordinary skills, do not paying under the prerequisite of creative work, can also obtain according to these accompanying drawings other accompanying drawing.
A kind of process flow diagram of the advertisement display control method that Fig. 1 provides for the embodiment of the present invention;
The another kind of process flow diagram of the advertisement display control method that Fig. 2 provides for the embodiment of the present invention;
A kind of structural drawing of the advertisement display control device that Fig. 3 provides for the embodiment of the present invention;
A kind of structural drawing of the advertisement display control device that Fig. 4 provides for the embodiment of the present invention.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is clearly and completely described, obviously, described embodiment is only the present invention's part embodiment, rather than whole embodiment.Embodiment based in the present invention, those of ordinary skills, not making the every other embodiment obtaining under creative work prerequisite, belong to the scope of protection of the invention.
In a kind of exemplary application architecture that the embodiment of the present invention provides, comprise Advertisement Server and client.
Described Advertisement Server is used for storing advertisement, and according to the advertisement pushing frequency setting in advance to client push advertisement.
Described client is provided with application, and described application is provided with advertisement SDK, the part that this advertisement SDK is described application.
Wherein, described in be applied as the application program that realizes certain function, for example can be game application, Video Applications or news application etc.;
Described advertisement SDK for set up and described Advertisement Server between communication linkage, and send client-side information to described Advertisement Server, receive the advertisement that described Advertisement Server pushes, and in application, the advertisement of described propelling movement shown to control.
Below, concrete introduction provides a kind of advertisement display control method.
As shown in Figure 1, the method comprises:
101, be ad ware development kit SDK registered callbacks object during application start, described callback object is used for offering described advertisement SDK and when receiving advertisement, calls to judge whether advertisement shows;
The content of described callback object comprises the condition that whether meets improper demonstration advertisement for realizing the practical operation situation of judgement application;
Wherein, for example, the condition of improper demonstration advertisement can be one section of code independently outside judgement code, and for example, the code of the condition of improper demonstration advertisement has meaned a plurality of arrays that are not suitable for showing the scene of advertisement;
Or, and for example, directly write the condition that represents improper demonstration advertisement exactly.
If described callback object determines the condition that the practical operation situation of application meets improper demonstration advertisement, draw the result that advertisement does not show; If if described callback object determines the condition that the practical operation situation of application does not meet improper demonstration advertisement, draw the result that advertisement shows.
Wherein, advertisement SDK can send the information of described client in application with after Advertisement Server sets up communication linkage to described Advertisement Server, the sign of described client for example, sign of described application etc.
After being applied as ad ware development kit SDK registered callbacks object, described advertisement SDK can also, when receiving the advertisement of described Advertisement Server transmission, call described callback object and judge whether described advertisement shows.
It should be noted that, application carry out in this step for after advertisement SDK registered callbacks object, can show control to the advertisement pushing.If application do not carry out in this step for advertisement SDK registered callbacks object, this application does not need that advertisement is carried out to differentiation and shows and control specifically whether show that advertisement is determined by concrete SDK realization and context so, the present invention does not limit.
102, described advertisement SDK receives the advertisement demonstration request that Advertisement Server sends, and described advertisement shows that request comprises the advertisement of propelling movement;
Wherein, on Advertisement Server, store advertisement, advertising management person can arrange by advertising platform entrance (Portal) the propelling movement frequency of advertisement, push time period etc. advertisement pushing descriptor, Advertisement Server is by according to the propelling movement frequency of described advertisement, and pushing the information such as time period is client push advertisement.
103, described advertisement SDK calls described callback object, and described callback object judges whether the practical operation situation of described application meets the condition of improper demonstration advertisement;
For example, described callback object can obtain the current scene of living in of application, and judges whether current scene of living in belongs to the scene that is not suitable for showing advertisement;
For example, callback object can read the current VIP property value that logs in the user of application in application, thereby obtain user's VIP grade, be not suitable for showing that the scene of advertisement can be for the current user who logs in application during for higher grade of VIP user, for example, VIP property value 1-5 represents that VIP grade is rank 1-5, and wherein the rank of login user is if rank 4-5 represents that current application is in being not suitable for showing the scene of advertisement.
For example, with game, be applied as example, advertisement SDK calls described callback object and obtains application current ongoing operation (this ongoing operation can represent to apply current residing scene), for example, predefine is applied in that to carry out under some important operations be the scene that is not suitable for showing advertisement, if application playing in certain important operation, can judge the current scene of living in of this application is the scene that is not suitable for showing advertisement.
Wherein, when judging current scene of living in, belong to while being not suitable for showing the scene of advertisement, show that the advertisement of described propelling movement does not show, otherwise, when judging current scene of living in, do not belong to while being not suitable for showing the scene of advertisement, show that the advertisement of described propelling movement shows.
And for example, advertisement SDK calls described callback object by judging that whether the number of times of advertisement actual displayed surpasses predetermined threshold value, show whether the advertisement of described propelling movement shows.
Wherein, advertisement SDK calls described callback object and controls after advertisement shows, advertisement SDK calls described callback object and can add up the demonstration number of times of advertisement, obtains the number of times of advertisement actual displayed, is zero when initial.
Wherein, when judging the number of times of advertisement actual displayed and surpass predetermined threshold value, can show that the advertisement of described propelling movement does not show, when judging the number of times of advertisement actual displayed and surpass predetermined threshold value, can show that the advertisement of described propelling movement shows.
Certainly, being understandable that, can also be whether the advertisement that obtains described propelling movement by other judgment mode shows according to the demand of practical application.
Whether the advertisement that 104, described advertisement SDK controls described propelling movement according to the judged result of described callback object shows.
Wherein, if advertisement SDK calls described callback object and judges the advertisement of described propelling movement and do not need to show in step 103, for example, advertisement SDK call described callback object judge application current when being not suitable for showing the scene of advertisement, for example key processing is being carried out in application, or the user who is using application is responsible consumer, and set while not showing advertisement, the advertisement that advertisement SDK can judge described propelling movement does not need to show, in this step, will carry out the advertisement that does not show described propelling movement;
If judging the advertisement of described propelling movement, callback object described in step 103 need to show, for example, it is current when being applicable to showing the scene of advertisement that described callback object is judged application, can judge that the advertisement that draws described propelling movement need to show, in this step, will carry out the advertisement that shows described propelling movement.
In the embodiment of the present invention, application is by being advertisement SDK registered callbacks object, described advertisement SDK is when receiving the advertisement of described Advertisement Server transmission, call described callback object, described callback object judges whether described advertisement shows, if the advertisement that the result of judgement is described propelling movement needs demonstration, shows the advertisement of described propelling movement, if the advertisement that the result of judgement is described propelling movement does not need to show, does not show the advertisement of described propelling movement.Compare with cannot show to control to advertisement in prior art, the embodiment of the present invention has realized application the advertisement pushing has been shown to control.
Particularly exist, some need to for example show, under the scene of controlling, advertisement, when key processing is being carried out in application, or the user who is using application is responsible consumer, and set while not showing advertisement, the advertisement realization that the method for the employing embodiment of the present invention can be controlled propelling movement does not show.And for example, the advertisement display control method providing based on the embodiment of the present invention, the embodiment of the present invention can also be added up the number of times of advertisement actual displayed, and can reach predetermined threshold value at the actual displayed number of times of advertisement time, controls advertisement and do not show.
Optionally, in described step 101, be applied as advertisement SDK registered callbacks object, specifically can adopt following implementation:
Described application comes for described advertisement SDK registered callbacks object by state callback object in configuration file.
For example, configuration file can be Androidmanifest.xml file, can in the application of this Androidmanifest.xml file element, state callback object.
Optionally, in described step 101, be applied as advertisement SDK registered callbacks object, specifically can also adopt following implementation:
In the initialization function of described advertisement SDK, increase an input parameter and be used for inputting callback object, described in described application initializes during advertisement SDK, by the input parameter input callback object calling in the initialization function of described SDK, come for described advertisement SDK registered callbacks object.
Optionally, in described step 101, be applied as advertisement SDK registered callbacks object, specifically can also adopt following implementation:
Described in described application initializes, during advertisement SDK, by default application programming interface API Calls registered callbacks object, be advertisement SDK registered callbacks object.
Wherein, the effect of described registered callbacks object is in order to realize the registration of callback object.
Described application can be called described registered callbacks object by described default API, realizes the registration of callback object.
It should be noted that, the logon mode of callback object is not limited to the above-mentioned implementation of enumerating out, can also adopt other to realize the logon mode of callback object, and this is not restricted.
Implementation procedure for a better understanding of the present invention, below, the advertisement display control method that the embodiment of the present invention is provided is carried out to complete and detailed introduction.
As shown in Figure 2, a kind of advertisement display control method that the embodiment of the present invention provides comprises:
201, during the application start of client, initialization advertisement SDK, and be described advertisement SDK registered callbacks object.
For example, the application of client can be advertisement SDK registered callbacks object by default application programming interface API Calls registered callbacks object.
202, described advertisement SDK set up and Advertisement Server between communication linkage, and to described Advertisement Server, send the information of described client;
Wherein, the information of described client can be for example the sign of described client, sign of described application etc.
The information of this client can be used to provide to Advertisement Server to determine that the advertisement that sends what type is to client.
203, Advertisement Server receives the information of described client, sends advertisement show request to described advertisement SDK, and described advertisement shows that request comprises the advertisement of propelling movement;
Wherein, described advertisement shows that request is for asking to show the advertisement pushing.
On Advertisement Server, store advertisement, advertising management person can arrange by advertising platform entrance (Portal) the propelling movement frequency of advertisement, push time period etc. advertisement pushing descriptor, Advertisement Server is by according to the propelling movement frequency of described advertisement, and the information that pushes the information such as time period and client is client push advertisement.
204, described advertisement SDK receives the advertisement demonstration request that Advertisement Server sends, and described advertisement shows that request comprises the advertisement of propelling movement.
205, described advertisement SDK calls described callback object, and described callback object judges whether the practical operation situation of described application meets the condition of improper demonstration advertisement.
Specifically how to judge referring to above-mentioned steps 103.
Whether the advertisement that 206, described advertisement SDK controls described propelling movement according to the judged result of described callback object shows.
Wherein, if judging the advertisement of described propelling movement, callback object described in step 205 do not need to show, for example, it is current when being not suitable for showing the scene of advertisement that described callback object is judged application, for example application is being carried out key and is being processed, or to use the user of application be responsible consumer, and setting is not while showing advertisement, the advertisement that advertisement SDK can judge described propelling movement does not need to show, in this step, will carry out the advertisement that does not show described propelling movement;
If judging the advertisement of described propelling movement, callback object described in step 205 need to show, for example, it is current when being applicable to showing the scene of advertisement that described callback object is judged application, can judge that the advertisement that draws described propelling movement need to show, in this step, will carry out the advertisement that shows described propelling movement.
In the embodiment of the present invention, application is by being advertisement SDK registered callbacks object, described advertisement SDK is when receiving the advertisement of described Advertisement Server transmission, call described callback object, described callback object judges whether described advertisement shows, if the advertisement that the result of judgement is described propelling movement needs demonstration, shows the advertisement of described propelling movement, if the advertisement that the result of judgement is described propelling movement does not need to show, does not show the advertisement of described propelling movement.Compare with cannot show to control to advertisement in prior art, the embodiment of the present invention has realized application the advertisement pushing has been shown to control.
Particularly exist, some need to for example show, under the scene of controlling, advertisement, when key processing is being carried out in application, or the user who is using application is responsible consumer, and set while not showing advertisement, the advertisement realization that the method for the employing embodiment of the present invention can be controlled propelling movement does not show.And for example, the advertisement display control method providing based on the embodiment of the present invention, the embodiment of the present invention can also be added up the number of times of advertisement actual displayed, and can reach predetermined threshold value at the actual displayed number of times of advertisement time, controls advertisement and do not show.
It should be noted that, application has been carried out as after advertisement SDK registered callbacks object, can show control to the advertisement pushing.If application, be not implemented as the operation of advertisement SDK registered callbacks object, the advertisement that this application cannot realize pushing so shows control, but adopt the method for prior art to carry out advertisement demonstration, for example, when receiving the advertisement of described Advertisement Server transmission, unified demonstration or unification do not show all described advertisements.
Also it should be noted that, after the advertisement display control method that the employing embodiment of the present invention provides shows control to advertisement, can also add up the number of times of advertisement actual displayed, so that can reach predetermined threshold value at the actual displayed number of times of advertisement time, advertisement is shown to control, for example, the actual displayed number of times of advertisement reaches at 20 o'clock, controls advertisement and does not show.
The embodiment of the present invention can be applied to advertisement display control program, and this system is comprised of advertisement display control device, advertisement SDK and Advertisement Server.
Wherein, Advertisement Server storage advertisement, and can be to advertisement display control device advertisement.
Advertisement display control device, as shown in Figure 3,
Registering modules 31, for being advertisement SDK registered callbacks object when the application start, described callback object is used for offering described advertisement SDK and when receiving advertisement, calls to judge whether advertisement shows;
The associated description of the implementation that wherein, the mode of registered callbacks object can provide referring to the step 101 of method described in above-mentioned Fig. 1.
Receiver module 32, the advertisement demonstration request sending for receiving Advertisement Server, described advertisement shows that request comprises the advertisement of propelling movement;
Wherein, the information of described client can be for example the sign of described client, sign of described application etc.Described advertisement shows that request is for asking to show the advertisement pushing.
On Advertisement Server, store advertisement, advertising management person can arrange by advertising platform entrance (Portal) the propelling movement frequency of advertisement, push time period etc. advertisement pushing descriptor, Advertisement Server is by according to the propelling movement frequency of described advertisement, and the information that pushes the information such as time period and client is client push advertisement.
Calling module 33, for calling described callback object, described callback object judges whether the practical operation situation of described application meets the condition of improper demonstration advertisement;
Control display module 34, for control the advertisement of described propelling movement according to the judged result of described callback object, whether show.
Wherein, if advertisement SDK calls described callback object, the advertisement that described callback object is judged described propelling movement does not need to show, for example, it is current when being not suitable for showing the scene of advertisement that described callback object is judged application, for example key processing is being carried out in application, or the user who is using application is responsible consumer, and set while not showing advertisement, the advertisement that callback object can be judged described propelling movement does not need to show, in this step, will carry out the advertisement that does not show described propelling movement;
If judging the advertisement of described propelling movement, described callback object need to show, for example, it is current when being applicable to showing the scene of advertisement that described callback object is judged application, can judge that the advertisement that draws described propelling movement need to show, in this step, will carry out the advertisement that shows described propelling movement.
In the embodiment of the present invention, application is by being advertisement SDK registered callbacks object, described advertisement SDK is when receiving the advertisement of described Advertisement Server transmission, call described callback object, described callback object judges whether described advertisement shows, if the advertisement that the result of judgement is described propelling movement needs demonstration, shows the advertisement of described propelling movement, if the advertisement that the result of judgement is described propelling movement does not need to show, does not show the advertisement of described propelling movement.Compare with cannot show to control to advertisement in prior art, the embodiment of the present invention has realized application the advertisement pushing has been shown to control.
Particularly exist, some need to for example show, under the scene of controlling, advertisement, when key processing is being carried out in application, or the user who is using application is responsible consumer, and set while not showing advertisement, the advertisement realization that the method for the employing embodiment of the present invention can be controlled propelling movement does not show.And for example, the advertisement display control method providing based on the embodiment of the present invention, the embodiment of the present invention can also be added up the number of times of advertisement actual displayed, and can reach predetermined threshold value at the actual displayed number of times of advertisement time, controls advertisement and do not show.
When realizing registered callbacks object, specifically can adopt following realization:
Optionally, described Registering modules 31, comes for described advertisement SDK registered callbacks object specifically for the object by statement readjustment in configuration file.
Optionally, in the initialization function of described advertisement SDK, increase an input parameter and be used for inputting callback object,
Described Registering modules 31, specifically for described in described application initializes during advertisement SDK, comes for described advertisement SDK registered callbacks object by the input parameter input callback object calling in the initialization function of described SDK.
Optionally, described Registering modules 31, specifically for described in described application initializes during advertisement SDK, is advertisement SDK registered callbacks object by default application programming interface API Calls registered callbacks object.
It should be noted that, the logon mode of callback object is not limited to the above-mentioned implementation of enumerating out, can also adopt other to realize the logon mode of callback object, and this is not restricted.
Further, described calling module 33, specifically for calling described callback object, described callback object obtains the current scene of living in of application, and judges whether the current scene of living in of application is the scene that is not suitable for showing advertisement, wherein, when judging the current scene of living in of application, be while being not suitable for showing the scene of advertisement, the advertisement that draws described propelling movement does not show, when judging the scene that the current scene of living in of application is applicable demonstration advertisement, show that the advertisement of described propelling movement shows;
Or, described calling module 33, specifically for calling described callback object, described callback object judges whether the number of times of advertisement actual displayed surpasses predetermined threshold value; Wherein, when judging the number of times of advertisement actual displayed and surpass predetermined threshold value, show that the advertisement of described propelling movement does not show, when judging the number of times of advertisement actual displayed and surpass predetermined threshold value, show that the advertisement of described propelling movement shows.
The embodiment of the present invention, also provide a kind of advertisement to show and control client, as shown in Figure 4, described client is provided with application and ad ware development kit SDK, described client comprises: processor 41, transceiver 42, storer 44, bus 4000 and driving circuit 4001.
Wherein, described processor 41, the code of storing for execute store;
Described storer 44, for storing the code of realizing following function:
During application start, be SDK registered callbacks object, described callback object is used for offering described advertisement SDK and when receiving advertisement, calls to judge whether advertisement shows;
Described advertisement SDK receives the advertisement demonstration request that Advertisement Server sends, and described advertisement shows that request comprises the advertisement of propelling movement;
Described advertisement SDK calls described callback object, and described callback object judges whether the advertisement of described propelling movement shows;
Whether the advertisement that described advertisement SDK controls described propelling movement according to the judged result of described callback object shows.
The associated description of the implementation that wherein, the mode of registered callbacks object can provide referring to the step 101 of method described in above-mentioned Fig. 1.
The information of described client can be for example the sign of described client, sign of described application etc.
Described advertisement shows that request is for asking to show the advertisement pushing.
On Advertisement Server, store advertisement, advertising management person can arrange by advertising platform entrance (Portal) the propelling movement frequency of advertisement, push time period etc. advertisement pushing descriptor, Advertisement Server is by according to the propelling movement frequency of described advertisement, and the information that pushes the information such as time period and client is client push advertisement.
In the embodiment of the present invention, application is by being advertisement SDK registered callbacks object, described advertisement SDK is when receiving the advertisement of described Advertisement Server transmission, call described callback object, described callback object judges whether described advertisement shows, if the advertisement that the result of judgement is described propelling movement needs demonstration, shows the advertisement of described propelling movement, if the advertisement that the result of judgement is described propelling movement does not need to show, does not show the advertisement of described propelling movement.Compare with cannot show to control to advertisement in prior art, the embodiment of the present invention has realized application the advertisement pushing has been shown to control.
Particularly exist, some need to for example show, under the scene of controlling, advertisement, when key processing is being carried out in application, or the user who is using application is responsible consumer, and set while not showing advertisement, the advertisement realization that the method for the employing embodiment of the present invention can be controlled propelling movement does not show.And for example, the advertisement display control method providing based on the embodiment of the present invention, the embodiment of the present invention can also be added up the number of times of advertisement actual displayed, and can reach predetermined threshold value at the actual displayed number of times of advertisement time, controls advertisement and do not show.
It should be noted that, transceiver 42 can be coupled to antenna.
The present embodiment is in specific implementation, and storer 44 at least comprises following one or more memory device, a ROM (read-only memory), a random access memory or a non-volatile row random access memory, and storer provides instruction and data for processor.
Wherein, described processor 41 may be a kind of integrated circuit (IC) chip, has the processing power of signal.In implementation procedure, each step of said method can complete by the integrated logic circuit of the hardware in processor or the instruction of form of software.These instructions can be realized and control, the method disclosing for carrying out the embodiment of the present invention to coordinate by processor wherein.Above-mentioned processor can also be general processor, digital signal processor (Digital Signal Processing, DSP), special IC (application specific integrated circuit), ready-made programmable gate array (Field Programmable Gate Array, FPGA) or other programmable logic device (PLD), discrete gate or transistor logic device, discrete hardware components.
Wherein, above-mentioned general processor can be that microprocessor or this processor can be also the processors of any routine, demoder etc.Step in conjunction with the disclosed method of the embodiment of the present invention can directly be presented as that hardware processor is complete, or complete with the hardware in processor and software module combination.Software module can be positioned at random access memory, and flash memory, ROM (read-only memory), in the storage medium of this area maturations such as programmable read only memory or electrically erasable programmable storer, register.
Wherein, driving circuit 4001, is used to each hardware in advertisement display control device to provide driving that each hardware can normally be worked.
In addition, each nextport hardware component NextPort of advertisement display control device is coupled by bus system 4000, and wherein bus system 4000, except comprising data bus, also comprises power bus, control bus and status signal bus in addition.But in order to have clearly demonstrated, in Fig. 4, various buses are all designated as to bus system 4000.
Described advertisement display control device, when realizing registered callbacks object, can adopt following function to realize:
Optionally, in described advertisement display control device, described storer 44, also for storing the code of realizing following function:
Described application comes for described advertisement SDK registered callbacks object by the object of statement readjustment in configuration file.
Optionally, in described advertisement display control device, in the initialization function of described advertisement SDK, increase an input parameter and be used for inputting callback object, described storer 44, also for storing the code of realizing following function:
Described in described application initializes during advertisement SDK, by the input parameter input callback object calling in the initialization function of described SDK, come for described advertisement SDK registered callbacks object.
Optionally, in described advertisement display control device, described storer 44, also for storing the code of realizing following function:
Described in described application initializes, during advertisement SDK, by default application programming interface API Calls registered callbacks object, be advertisement SDK registered callbacks object.
Further, described storer 44, also for storing the code of realizing following function:
Described advertisement SDK calls described callback object, described callback object obtains the current scene of living in of application, and whether the current scene of living in of judgement application is the scene that is not suitable for showing advertisement, wherein, when judging the current scene of living in of application, be while being not suitable for showing the scene of advertisement, the advertisement that draws described propelling movement does not show, when judging the scene that the current scene of living in of application is applicable demonstration advertisement, show that the advertisement of described propelling movement shows;
Or described advertisement SDK calls described callback object, described callback object judges whether the number of times of advertisement actual displayed surpasses predetermined threshold value; Wherein, when judging the number of times of advertisement actual displayed and surpass predetermined threshold value, show that the advertisement of described propelling movement does not show, when judging the number of times of advertisement actual displayed and surpass predetermined threshold value, show that the advertisement of described propelling movement shows.
It should be noted that, the logon mode of callback object is not limited to the above-mentioned implementation of enumerating out, can also adopt other to realize the logon mode of callback object, and this is not restricted.
The advertisement display control device that the embodiment of the present invention provides, for example, can be but be not limited to: mobile phone, the mobile terminals such as PAD.
Through the above description of the embodiments, those skilled in the art can be well understood to the mode that the present invention can add essential common hardware by software and realize, and can certainly pass through hardware, but in a lot of situation, the former is better embodiment.Understanding based on such, the part that technical scheme of the present invention contributes to prior art in essence in other words can embody with the form of software product, this computer software product is stored in the storage medium can read, as the floppy disk of computing machine, hard disk or CD etc., comprise some instructions with so that computer equipment (can be personal computer, server, or the network equipment etc.) carry out the method described in each embodiment of the present invention.
The above; be only the specific embodiment of the present invention, but protection scope of the present invention is not limited to this, is anyly familiar with those skilled in the art in the technical scope that the present invention discloses; can expect easily changing or replacing, within all should being encompassed in protection scope of the present invention.Therefore, protection scope of the present invention should be as the criterion with the protection domain of described claim.
Claims (10)
1. an advertisement display control method, is characterized in that, client is provided with application, and described application is provided with ad ware development kit SDK, and described method comprises:
During described application start, be SDK registered callbacks object, described callback object is used for offering described advertisement SDK and when receiving advertisement, calls to judge whether advertisement shows;
Described advertisement SDK receives the advertisement demonstration request that Advertisement Server sends, and described advertisement shows that request comprises the advertisement of propelling movement;
Described advertisement SDK calls described callback object, described callback object judges whether the practical operation situation of described application meets the condition of improper demonstration advertisement, and the content of described callback object comprises for judging whether the practical operation situation of application meets the condition of improper demonstration advertisement;
Whether the advertisement that described advertisement SDK controls described propelling movement according to the judged result of described callback object shows.
2. advertisement display control method according to claim 1, is characterized in that, described in be applied as advertisement SDK registered callbacks object, comprising:
Described application comes for described advertisement SDK registered callbacks object by the object of statement readjustment in configuration file.
3. advertisement display control method according to claim 1, is characterized in that, in the initialization function of described advertisement SDK, increase an input parameter and be used for inputting callback object, described in be applied as advertisement SDK registered callbacks object, comprising:
Described in described application initializes during advertisement SDK, by calling the input parameter input callback object in the initialization function of described SDK.
4. advertisement display control method according to claim 1, is characterized in that, described in be applied as advertisement SDK registered callbacks object, comprising:
Described in described application initializes, during advertisement SDK, by default application programming interface API Calls registered callbacks object, be advertisement SDK registered callbacks object.
5. according to the advertisement display control method described in claim 1-4 any one, it is characterized in that, described advertisement SDK calls described callback object, and described callback object judges that whether the practical operation situation of described application meets the condition of improper demonstration advertisement, comprising:
Described advertisement SDK calls described callback object, described callback object obtains the current scene of living in of described application, and judge whether current scene of living in is the scene that is not suitable for showing advertisement, wherein, when judging current scene of living in, be while being not suitable for showing the scene of advertisement, the advertisement that draws described propelling movement does not show, when judging the scene that current scene of living in is applicable demonstration advertisement, show that the advertisement of described propelling movement shows;
Or described advertisement SDK calls described callback object, described callback object judges whether the number of times of advertisement actual displayed surpasses predetermined threshold value; Wherein, when judging the number of times of advertisement actual displayed and surpass predetermined threshold value, show that the advertisement of described propelling movement does not show, when judging the number of times of advertisement actual displayed and surpass predetermined threshold value, show that the advertisement of described propelling movement shows.
6. an advertisement display control device, is characterized in that,
Registering modules, for being advertisement SDK registered callbacks object when the application start, described callback object is used for offering described advertisement SDK and when receiving advertisement, calls to judge whether advertisement shows;
Receiver module, the advertisement demonstration request sending for receiving Advertisement Server, described advertisement shows that request comprises the advertisement of propelling movement;
Calling module, be used for calling described callback object, described callback object judges whether the practical operation situation of described application meets the condition of improper demonstration advertisement, and the content of described callback object comprises for judging whether the practical operation situation of application meets the condition of improper demonstration advertisement;
Control display module, for control the advertisement of described propelling movement according to the judged result of described callback object, whether show.
7. advertisement display control device according to claim 6, is characterized in that,
Described Registering modules, comes for described advertisement SDK registered callbacks object specifically for the object by statement readjustment in configuration file.
8. advertisement display control device according to claim 6, is characterized in that, in the initialization function of described advertisement SDK, increase an input parameter and be used for inputting callback object,
Described Registering modules, specifically for described in described application initializes during advertisement SDK, comes for described advertisement SDK registered callbacks object by the input parameter input callback object calling in the initialization function of described SDK.
9. advertisement display control device according to claim 6, is characterized in that,
Described Registering modules, specifically for described in described application initializes during advertisement SDK, is advertisement SDK registered callbacks object by default application programming interface API Calls registered callbacks object.
10. according to the advertisement display control device described in claim 6-9 any one, it is characterized in that,
Described calling module, specifically for calling described callback object, described callback object obtains the current scene of living in of described application, and judge whether current scene of living in is the scene that is not suitable for showing advertisement, wherein, when judging current scene of living in, be while being not suitable for showing the scene of advertisement, show that the advertisement of described propelling movement does not show, when judging the scene that current scene of living in is applicable demonstration advertisement, show that the advertisement of described propelling movement shows;
Or, described calling module, specifically for calling described callback object, described callback object judges whether the number of times of advertisement actual displayed surpasses predetermined threshold value; Wherein, when judging the number of times of advertisement actual displayed and surpass predetermined threshold value, show that the advertisement of described propelling movement does not show, when judging the number of times of advertisement actual displayed and surpass predetermined threshold value, show that the advertisement of described propelling movement shows.
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| PCT/CN2013/080222 WO2015010333A1 (en) | 2013-07-26 | 2013-07-26 | Display control method and apparatus for advertisement |
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| CN103703484A true CN103703484A (en) | 2014-04-02 |
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