CN102542479A - Method and device for displaying advertisings on electronic equipment - Google Patents
Method and device for displaying advertisings on electronic equipment Download PDFInfo
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- CN102542479A CN102542479A CN2010106212941A CN201010621294A CN102542479A CN 102542479 A CN102542479 A CN 102542479A CN 2010106212941 A CN2010106212941 A CN 2010106212941A CN 201010621294 A CN201010621294 A CN 201010621294A CN 102542479 A CN102542479 A CN 102542479A
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Abstract
The invention provides a device for displaying advertisings on electronic equipment. An application program is installed on the electronic equipment. The device comprises a local application program observer, a local service program, a local advertising plan library and an advertising displaying module, wherein the local service program is connected with the local application program observer, the local advertising plan library is connected with the local service program, ad the advertising displaying module is connected with the local service program. Accordingly, the invention also provides a method utilizing the device to display advertisings on electronic equipment. The operation of the application program and the displaying of advertisings are mutually independent and separated, so a source code of the application program is not changed. When the application program enters an effective state, a corresponding advertising content is displayed in a pop-up mode or a covered mode, and therefore the current application program does not need leave. A user conveniently obtains the advertising content, and the user using the current application program is not influenced. The experience feeling of the user to the advertisings is boosted, the effect of publicity of the advertisings is realized, and the efficiencies of the development of the application program and the service of the advertisings are also increased.
Description
Technical field
The present invention relates to the advertisement putting technical field, specifically, the present invention relates to a kind of on electronic equipment the method and the device of display ads.
Background technology
Advertisement is the important revenue source of nearly all commercial field normally.In order to convey to the client as much as possible, utilize billboard, TV, radio usually and show advertisement such as newspaper and the such print media of magazine.Along with the development of electronic communication, web-enabled mobile communication equipment is very popularized, and (Personal Digital Assistant PDA) waits electronic equipment like mobile phone, Smartphone, personal digital assistant.The user often see through mobile communication equipment with mobile Internet access or communication browsing page, share archives, transmit multimedia message etc.Along with popularizing of mobile network, the web page browsing flow that sees through mobile Internet access progressively rises every year, even the trend of the webpage flow of catching up with general computer apparatus is gradually arranged.
Yet along with the appearance and the emergence of the Internet, advertiser has found new and perhaps more cheap media.Through advertisement demonstration and technique of internet are combined, can be big and arrive a large amount of potential customers in the different geographic span.There is statistics to show, among advertising marketing pipeline now, sees through effect that mobile communication equipment such as mobile phone carries out advertising marketing no less than any conventional ads medium (like TV, broadcasting or newspapers and magazines etc.).
Usually, modes such as advertisement news are dialed, dispatched to early stage mobile phone advertisement through call voice mostly.Yet; These advertisement ways influence user's normal use mostly on some degree; For example, obtain the particular telephone incoming call, answer the back and find it is the advertisings such as can advertisement news that speech advertising, system distribute indiscriminately; All cause the bad experience of user probably, make the user be fed up with or unhappy even possibly cause minus effect advertised product.Recently, the advertisement picture on the mobile phone utilizes mobile phone to use the some on the interface mostly or all carries out the broadcast of disposable or periodicity.
In the mobile phone advertisement market of day by day growing up, need a kind of efficient advertising platform badly, letting needs the advertisement of advertisement-printing owner can be easily to propose their want advertisement to telecommunications dealer or advertiser.In addition, if can the advertisement owner be provided different broadcast scheme and rate, and further certain inducement is provided, with the advertising results that more help to reach best to the user who watches advertisement to the advertisement of different significance levels.
In the application program of mobile communication equipment, attach some advertisements of demonstration at present through regular meeting; And after the advertisement of these demonstrations clicked by the user; All need leave current application program, the more detailed content that other application programs such as entering web browser are checked this advertisement.
Yet; The detailed content that need leave current application program ability display ads lets a lot of users feel cumbersome; And getting into or leave different application programs times without number also can influence the user and use current application program; Cause the user relatively poor and be unwilling to click, reduced the effect of publicity of advertisement these advertisement experience senses.
In addition, the advertising platform of present mobile communication equipment all needs the developer of application program in software, to embed relevant ad code, and realizing the effect of publicity of advertisement, this makes the efficient of input of exploitation and advertisement of application program all receive influence.
Summary of the invention
Technical matters to be solved by this invention provide a kind of on electronic equipment the method and the device of display ads, can not leave current application program and just can on electronic equipment, the detailed content or the guiding of display ads more operate.In addition, owing to need not change the source code of application program, the input of advertisement and the exploitation of application program are independently of one another, have improved the efficient of input of exploitation and the advertisement of application program.
For solving the problems of the technologies described above, the present invention provide a kind of on electronic equipment the device of display ads, on the said electronic equipment application program is installed, said device comprises:
The local application observer is used to observe the status list of said application program, when finding that said application program gets into effective status, sends corresponding information to following local service program;
The local service program is connected with said local application observer, is used for regularly inquiry or receives the information that said local application observer sends in real time;
Local advertising plan storehouse is connected with said local service program, be used for when said local service program inquiring to or when receiving said information, therefrom inquire about the correspondent advertisement plan;
Advertisement display module is connected with said local service program, is used for according to said advertising plan Pop-up ground or covering formula ground demonstration correspondent advertisement content on said electronic equipment.
Alternatively, the effective status of said application program comprise said application program startup, suspend or withdraw from.
Alternatively, said method from information to the local service program that send comprises:
Information code in the said application program is directly given notice to said local service program; Perhaps
Said application program is externally sent public broadcast, is received by said local service program.
Alternatively, said method from information to the local service program that send comprises:
Monitoring module in the said local service program monitor said application program startup, suspend or withdraw from action.
Alternatively, said being included in presenting advertising content on the electronic equipment takes turns to show ad content separately mutually between the different application interface.
Alternatively, the setting of said advertising plan comprises:
According to the input area requirement of advertiser to advertisement, the search advertisements resources bank forms advertisement putting target resource table, the target resource that record can advertisement delivery;
According to the release time requirement of said advertiser, form the Advertisement arrangement table, the advertisement putting requirement of record advertiser on the equipment of different time, different characteristic to advertisement;
When said electronic equipment during to its server requests advertising resource, the advertisement scheduler module on the said server is set the exclusive advertising plan of said electronic equipment according to said advertisement putting target resource table and Advertisement arrangement table.
Alternatively, before presenting advertising content, said electronic equipment carries out advertisement putting according to said advertising plan after need the relevant advertisements material being downloaded to the local advertising data bank.
Alternatively, collect self relevant information and other reference information that each application program is arranged in the said advertising resource storehouse.
Alternatively, also collect the user's that said electronic equipment is arranged relevant information in the said advertising resource storehouse.
Alternatively, the user's of said electronic equipment relevant information comprises sex, age, native place, permanent place, education degree, job category or hobby.
Alternatively, self relevant information of said each application program comprises classification, title, introduction, sectional drawing or the language of said application program.
Alternatively, other reference information of said each application program comprises user's download amount, evaluation number, the opinion rating of said application program or estimates character.
Alternatively, also collect the quotation that the advertisement position on said each application program is arranged in the said advertising resource storehouse.
Alternatively, the quotation of said advertisement position comprises the info quote that the advertising platform of self offering of said application developer and/or said electronic equipment provides.
Alternatively, forming said advertisement putting target resource table comprises:
According to said advertiser's input budget, obtain total injected volume of advertisement;
From said advertising resource storehouse, filter out the advertising resource that meets said total injected volume requirement, and combine the quotation of said advertisement position, the priority orders of advertisement putting is carried out rank.
Alternatively, the mode of said download relevant advertisements material comprises that WIFI downloads, 4G downloads, 3G downloads or GPRS downloads.
Alternatively, said between the different application interface, taking turns mutually shows that ad content separately specifically comprises:
A. when said application program launching, suspend or when withdrawing from the service routine on notice backstage;
B. the service routine on said backstage is inquired about the correspondent advertisement plan from the advertising plan storehouse;
C. cover type ground shows the correspondent advertisement content above said application program.
Alternatively, said between the different application interface, taking turns mutually shows that ad content separately also comprises:
D. show the clicking rate of adding up the clicking rate of said advertisement after finishing and reporting said advertisement to statistical server in said advertisement.
Alternatively, to certain number of clicks or every that said statistical server reports comprise the opportunity of the clicking rate of said advertisement whenever to count on said advertisement at regular intervals after.
Alternatively, reporting the internetwork connection mode of the clicking rate of said advertisement to comprise to said server selects WIFI connection, 4G connection, 3G connection or GPRS to connect.
Alternatively, said advertising plan comprises the kind of setting permission and/or not allowing to render to the application program on the own interface.
Alternatively, said application program judges whether to allow its advertisement putting to own interface according to the popularity of other application programs or user's use amount, and renders to time, frequency or area on the own interface.
Alternatively, the window that shows said ad content is for covering the window of whole or local said application program.
Alternatively, said electronic equipment comprises mobile phone, mobile unit or PC.
Correspondingly, the present invention also provides a kind of method of utilizing above-mentioned each described device display ads on electronic equipment, on the said electronic equipment application program is installed, and said method comprises step:
A. the local application observer observes the status list of said application program, when finding that said application program gets into effective status, sends corresponding information to the local service program;
B. the information that said local service program timing inquiry or the said local application observer of real-time reception send;
C. said local service program is inquired about the correspondent advertisement plan according to said information from local advertising plan storehouse;
D. advertisement display module is according to said advertising plan Pop-up ground or covering formula ground demonstration correspondent advertisement content on said electronic equipment.
Alternatively, the observer of local application described in the steps A method of obtaining the state of said application program comprises step:
Regularly inquire about the state of said application program by said local application observer; Perhaps
By the state of the said application program of the assistance of the monitoring modular in said electronic apparatus system monitoring, notify said local application observer then.
Alternatively, the effective status of said application program comprise said application program startup, suspend or withdraw from.
Alternatively, said method from information to the local service program that send comprises step:
Information code in the said application program is directly given notice to said local service program; Perhaps
Said application program is externally sent public broadcast, is received by said local service program.
Alternatively, said method from information to the local service program that send comprises step:
Monitoring module in the said local service program monitor said application program startup, suspend or withdraw from action.
Alternatively, said being included in presenting advertising content on the electronic equipment takes turns to show ad content separately mutually between the different application interface.
Alternatively, the setting of said advertising plan comprises step:
According to the input area requirement of advertiser to advertisement, the search advertisements resources bank forms advertisement putting target resource table, the target resource that record can advertisement delivery;
According to the release time requirement of said advertiser, form the Advertisement arrangement table, the advertisement putting requirement of record advertiser on the equipment of different time, different characteristic to advertisement;
When said electronic equipment during to its server requests advertising resource, the advertisement scheduler module on the said server is set the exclusive advertising plan of said electronic equipment according to said advertisement putting target resource table and Advertisement arrangement table.
Alternatively, before presenting advertising content, said electronic equipment carries out advertisement putting according to said advertising plan after need the relevant advertisements material being downloaded to the local advertising data bank.
Alternatively, collect self relevant information and other reference information that each application program is arranged in the said advertising resource storehouse.
Alternatively, also collect the user's that said electronic equipment is arranged relevant information in the said advertising resource storehouse.
Alternatively, the user's of said electronic equipment relevant information comprises sex, age, native place, permanent place, education degree, job category or hobby.
Alternatively, self relevant information of said each application program comprises classification, title, introduction, sectional drawing or the language of said application program.
Alternatively, other reference information of said each application program comprises user's download amount, evaluation number, the opinion rating of said application program or estimates character.
Alternatively, also collect the quotation that the advertisement position on said each application program is arranged in the said advertising resource storehouse.
Alternatively, the quotation of said advertisement position comprises the info quote that the advertising platform of self offering of said application developer and/or said electronic equipment provides.
Alternatively, form said advertisement putting target resource table and comprise step:
According to said advertiser's input budget, obtain total injected volume of advertisement;
From said advertising resource storehouse, filter out the advertising resource that meets said total injected volume requirement, and combine the quotation of said advertisement position, the priority orders of advertisement putting is carried out rank.
Alternatively, the mode of said download relevant advertisements material comprises that WIFI downloads, 4G downloads, 3G downloads or GPRS downloads.
Alternatively, said between the different application interface, taking turns mutually shows that ad content separately specifically comprises step:
A. when said application program launching, suspend or when withdrawing from the service routine on notice backstage;
B. the service routine on said backstage is inquired about the correspondent advertisement plan from the advertising plan storehouse;
C. cover type ground shows the correspondent advertisement content above said application program.
Alternatively, said between the different application interface, taking turns mutually shows that ad content separately also comprises step:
D. show the clicking rate of adding up the clicking rate of said advertisement after finishing and reporting said advertisement to statistical server in said advertisement.
Alternatively, to certain number of clicks or every that said statistical server reports comprise the opportunity of the clicking rate of said advertisement whenever to count on said advertisement at regular intervals after.
Alternatively, reporting the internetwork connection mode of the clicking rate of said advertisement to comprise to said server selects WIFI connection, 4G connection, 3G connection or GPRS to connect.
Alternatively, said advertising plan comprises the kind of setting permission and/or not allowing to render to the application program on the own interface.
Alternatively, said application program judges whether to allow its advertisement putting to own interface according to the popularity of other application programs or user's use amount, and renders to time, frequency or area on the own interface.
Alternatively, the window that shows said ad content is for covering the window of whole or local said application program.
Alternatively, said electronic equipment comprises mobile phone, mobile unit or PC.
Compared with prior art, the present invention has the following advantages:
The present invention separates the operation of application program with the demonstration of advertisement is independent mutually; Therefore need not change the source code of application program; Be when the discovery application program gets into effective status,, more do not operate with regard to the detailed content or the guiding of ability display ads thereby need not leave current application program according to advertising plan Pop-up ground or covering formula ground demonstration correspondent advertisement content on electronic equipment; Having made things convenient for the user to obtain ad content does not influence the user again and uses current application program; Promoted the experience sense of user, realized the effect of publicity of advertisement, also improved the efficient of input of exploitation and the advertisement of application program advertisement.
Secondly; The present invention will can be used for time resource and space resources and other application programs of advertisement delivery and share on presently used Application Program Interface; Promptly on presently used Application Program Interface except the advertisement of throwing in oneself; Also can time resource and space resources be used to throw in the advertisement of other application programs, enlarge the input face of advertisement separately, made full use of can advertisement delivery resource.
Then; The present invention through the service routine on backstage obtain current application program startup, suspend or withdraw from action, carry out advertisement for the higher free time section that does not need or can't operate of the attention rate of screen content and show but made full use of in the electronic equipment this section user.This moment advertisement delivery can not let the user be fed up with, unhappy or advertised product caused minus effect; Opposite possibly owing to having eliminated interest and even the impulsion of consumption that the of short duration boredom of user excites user's further understanding, can reach purpose and the effect of publicity of good advertisement putting.
In addition; The present invention is according to the demands of different of advertiser to advertisement putting; Make the put-on method of the various advertisements of coupling; Make the advertiser in the scope of budget, carry out category division and/or ranking, thereby guarantee that the application program of participating in bidding is in same quality level, help preferentially to pick out apace the optimum advertising resource of cost performance and carry out advertisement putting a plurality of application programs; Thus can be targetedly under the different condition by the period full flow throw in out advertisement with impulsive force and extensive influence power, thereby reach the purpose that under the prerequisite that does not influence the advertisement putting quality, reduces the advertising resource purchase cost.
At last; The present invention sets up a kind of caching mechanism on mobile device; As far as possible better or mobile device when being in comparatively cheap internetwork connection mode at network signal; Download the advertising plan table of this machine from server, and the relevant advertisements material, treat need be on this machine from local cache, to transfer again during advertisement delivery.Similarly; For advertising results statistics (comprising the clicking rate of advertisement etc.); Also be earlier result cache to be arrived this locality; The networking condition of treating mobile device better or unifiedly when comparatively cheap submit data to server also can regularly be submitted data to server, to guarantee the promptness of data in batches.
Description of drawings
Above-mentioned and other characteristic, character and advantage of the present invention will become more obvious through the description below in conjunction with accompanying drawing and embodiment, wherein:
Fig. 1 is the structured flowchart of the device of display ads on electronic equipment of one embodiment of the invention;
Fig. 2 is the synoptic diagram of between the distinct program interface, taking turns to show ad content separately mutually of one embodiment of the invention;
Fig. 3 is the method flow diagram that utilizes said apparatus display ads on electronic equipment of one embodiment of the invention;
Fig. 4 is the method flow diagram of the generation advertising plan of one embodiment of the invention;
Fig. 5 is the method flow diagram of display ads on electronic equipment of one embodiment of the invention;
Fig. 6 is the method flow diagram of display ads on electronic equipment of another embodiment of the present invention.
Embodiment
Below in conjunction with specific embodiment and accompanying drawing the present invention is described further, but should limit protection scope of the present invention with this.
Fig. 1 is the structured flowchart of the device of display ads on electronic equipment of one embodiment of the invention.As shown in the figure, this device 100 can comprise:
Local advertising plan storehouse 106 is connected with local service program 104, is used for when local service program 104 inquires or receives information, therefrom inquiring about the correspondent advertisement plan;
In the present embodiment, the information code in the application program is directly given notice to the service routine on backstage, and perhaps application program is externally sent public broadcast, by the service routine reception on backstage.Need change the source code of application program with these two kinds of method notice backstage service routines, in application program, implant one section information code.Certainly, also can not change the source code of application program, by the startup of the monitoring module monitoring application program in the service routine on backstage, suspend or withdraw from action.
Etc. the startup of above-mentioned application program, suspend or after the process that withdraws from finishes, notify the service routine on backstage more in the same way, the service routine on backstage obtains after the notice, closes the demonstration of advertisement.
Fig. 2 is the synoptic diagram of between the distinct program interface, taking turns to show ad content separately mutually of one embodiment of the invention.As shown in the figure, this electronic equipment can comprise mobile phone, mobile unit or PC, on it a plurality of application programs can be installed, and these a plurality of application programs have Application Program Interface 201,202 separately respectively.In the different application interface 201,202 of electronic equipment, leave certain zone 203,204 separately, can be used for different application interface 201, take turns to show different application advertisement separately between 202 mutually.
In the present invention, an application program is allowing other application programs on its interface, can preestablish advertising plan before the advertisement delivery.This advertising plan can comprise sets the kind that allows and/or do not allow to render to the application program on the own interface.Specifically, an application program can judge whether to allow its advertisement putting to own interface according to the popularity of other application programs or user's use amount, and renders to time, frequency or area etc. on the own interface.
In the present invention, between the different application interface, take turns mutually to show that the process of ad content separately specifically can comprise:
When application program launching, suspend or when withdrawing from the service routine on notice backstage;
The service routine on backstage is inquired about the correspondent advertisement plan from the advertising plan storehouse;
Cover type ground covers all or the topical application program with the form of Rich Media's display window above application program, shows the correspondent advertisement content.
In the present invention, between the different application interface, take turns mutually to show that the process of ad content separately specifically can also comprise:
Show the clicking rate of adding up the clicking rate of advertisement after finishing and reporting advertisement to statistical server in advertisement.
In the present embodiment; To certain number of clicks or every that statistical server reports comprise the opportunity of the clicking rate of advertisement whenever to count on advertisement at regular intervals after, report the internetwork connection mode of the clicking rate of advertisement to comprise to select that WIFI connects, 4G connects, 3G connects or GPRS connects to server.
In the present embodiment, for the advertising results statistics, also be that the result is cached to this locality earlier.(for example 1 day) afterwards at regular intervals for the certain number of clicks (for example 10 times) that reports opportunity of the clicking rate of advertisement to comprise whenever to count on advertisement to server or every; Treat when mobile device networking condition is good unified to server submission data, to guarantee the promptness of data.If still do not reach certain number of clicks (for example 10 times) in the regular hour (for example 1 day) after submitting to last time, submit to once yet.
In the present invention, the assignment procedure of advertising plan can comprise:
According to the input area requirement of advertiser to advertisement, the search advertisements resources bank forms advertisement putting target resource table, the target resource that record can advertisement delivery;
According to the release time requirement of advertiser, form the Advertisement arrangement table, the advertisement putting requirement of record advertiser on the equipment of different time, different characteristic to advertisement;
When electronic equipment during to its server requests advertising resource, the advertisement scheduler module on the server is set the exclusive advertising plan of electronic equipment according to advertisement putting target resource table and Advertisement arrangement table.
In the present invention; Advertising plan comprises sets the kind that allows and/or do not allow to render to the application program on the own interface; Application program judges whether to allow its advertisement putting to own interface according to the popularity of other application programs or user's use amount, and renders to time, frequency or area on the own interface.
In the present invention; Before the advertisement delivery content; Electronic equipment carries out advertisement putting according to advertising plan after need the relevant advertisements material being downloaded to the local advertising data bank, and the mode of downloading the relevant advertisements material comprises that WIFI downloads, 4G downloads, 3G downloads or GPRS downloads.Promptly on mobile device, set up a kind of caching mechanism; When network signal better; Or the network access that mobile device is in cheapness from the advertising plan table and the relevant advertisements material of this machine of downloaded, was transferred from local cache when waiting to need advertisement delivery when (for example WIFI connects).
When the application program on the mobile device needs advertisement delivery, will at first from the local advertising data bank, obtain data.If these data also before the deadline, just directly local data is used for advertisement and shows, thereby avoided the problem that advertisement can't successfully show under the non-networking state.If the data in the local data bank lost efficacy, mobile device will be again to the new advertising plan table of server requests.
Mobile device is detection network connection status during idle in the certain hour scope regularly, and selected network connected mode is then downloaded or upgraded the advertising plan table; Perhaps mobile device detection network connection status in the time of user's appointment, selected network connected mode is then downloaded or is upgraded the advertising plan table.Wherein, network connection state can comprise that WIFI connects, 3G connects or 2G connects.
Thus, in some moment that needs advertisement delivery, no matter whether mobile device is in the networking situation, all can show simultaneously and throw advertisement and the influence of the situation of not networked, and has enlarged the impulsive force and the influence power of advertisement putting.
Update mode for the advertising plan table can have two kinds: initiatively update mode and condition trigger update mode.In the active update mode, mobile device quantitative check current network connection status.If free WIFI when connecting, with instant contact server, obtains the advertising plan table and upgrades the version situation of change, and upgrade advertising plan table and corresponding advertisement material according to this.If advertising plan table version old excessively (can be set at the time that exceedance hour did not wait to several weeks); The supervisory routine in advertising information storehouse will be a major weight with the rate of internetwork connection mode, preferentially select most economical internetwork connection mode downloads ad planning chart data and the correspondent advertisement material that share.In addition, every certain interval of time (can be set at several hours do not wait to several weeks time), mobile device will be unified to report the current device advertisement to server and show the situation data report, to guarantee the promptness of data statistics.
Trigger in the update mode in condition, when the mobile device end calls local data bank first, it will check whether local advertising planning chart and material are in the term of validity.If not, will be to server requests advertising plan table and correlative.When the application program on the mobile device needed advertisement delivery, library module also can be verified the validity of current advertising plan table simultaneously, if ineligible, will be to server request msg again.And when advertisement reaches certain effect, (include but not limited to show certain number of times, produce once or above click behavior, produce once or above download behavior, produce once or above practical action behavior); The mobile device end will be submitted information data to server immediately, to guarantee the accuracy and the promptness of advertising results statistics.
And collect self relevant information and other reference information that each application program is arranged in the advertising resource storehouse, also collect the user's that electronic equipment is arranged relevant information.Wherein, the user's of electronic equipment relevant information comprises sex, age, native place, permanent place, education degree, job category or hobby; Self relevant information of each application program comprises classification, title, introduction, sectional drawing or the language of application program; Other reference information of each application program comprises user's download amount, evaluation number, the opinion rating of application program or estimates character.Comprehensive these essential informations, add that artificial application programs organoleptic indicator (including but not limited to aesthetic measure, ease of use, fluency etc.) evaluates after, the advertisement putting classification and the grading that draw application program.
In addition, can also collect the quotation of the advertisement position on each application program in the advertising resource storehouse, the quotation of advertisement position comprises the info quote that the advertising platform of self offering of application developer and/or electronic equipment provides.The quotation of the advertising resource on these application programs is aggregated in the advertising resource storehouse in the server, carries out resource optimal selecting when being used for advertisement putting.When needs carried out advertisement putting, the preferential advertising resource of selecting to throw in the cost performance optimum did not influence the purpose that reduces the advertising resource purchase cost under the prerequisite of throwing in quality thereby reach.In addition, also can help to realize as far as possible fairly and reasonably carrying out price comparison, the priority of decision advertisement putting.
In the present embodiment, form advertisement putting target resource table and can comprise step:
According to advertiser's input budget, obtain total injected volume of advertisement;
From the advertising resource storehouse, filter out the advertising resource that meets total injected volume requirement, and combine the quotation of advertisement position, the priority orders of advertisement putting is carried out rank.When carrying out advertisement putting, preferentially throw in cheapest advertising resource under the equal conditions.If the advertising resource injected volume that present price is minimum can not satisfy advertiser's input demand, the input resource of the next price of select progressively then.The rest may be inferred, all accomplishes up to the needed advertisement putting task of advertiser.
In the present embodiment; If Pop-up ground shows the correspondent advertisement content on electronic equipment; Then can in current application program 101, embed an ad plug-in, be that the detailed content or the guiding of application program 101 self display ads more operated to trigger pop-up window or Pop-up interface display control.
If cover type ground shows the correspondent advertisement content on electronic equipment; Then can in 101 operations of current application program, also move a backstage service routine; Showing that on the interface of application program 101 one covers all or the windows of topical application program 101, for the detailed content or the guiding of application program 101 self display ads are more operated.
Fig. 3 is the method flow diagram that utilizes said apparatus display ads on electronic equipment of one embodiment of the invention.As shown in the figure, this method 300 can comprise:
Execution in step S301; The local application observer observes the status list that is installed in the application program on the electronic equipments such as comprising mobile phone, mobile unit or PC; When finding that application program gets into effective status (the for example startup of application program, suspend or withdraw from etc.), send corresponding information to the local service program;
Execution in step S302, the information that the inquiry of local service program timing or real-time reception (being that local service program 104 is directly called by the local application observer) local application observer send;
Execution in step S303, the local service program is inquired about the correspondent advertisement plan according to information from local advertising plan storehouse;
Execution in step S304, advertisement display module perhaps shows the correspondent advertisement content with the whole or topical application program of form covering of Rich Media's display window in covering formula ground according to advertising plan Pop-up ground on electronic equipment.
In the present embodiment, the method that the local application observer obtains the state of application program among the step S301 can comprise step:
State by local application observer timing inquiry application; Perhaps
By the state of the assistance of the monitoring modular in electronic apparatus system monitoring application program, notify the local application observer then.This method is based on the monitoring mode of being supported by system level, and the system-level user that must have System Privileges could install, and therefore can cooperate to realize through entering into negotiations with electronic equipment manufacturer.
In the present invention, method from information to the local service program that send comprises: the information code in the application program is directly given notice to the service routine on backstage, and perhaps application program is externally sent public broadcast, by the service routine reception on backstage.Need change the source code of application program with these two kinds of method notice backstage service routines, in application program, implant one section information code.Certainly, also can not change the source code of application program, by the startup of the monitoring module monitoring application program in the service routine on backstage, suspend or withdraw from action.
Etc. the startup of above-mentioned application program, suspend or after the process that withdraws from finishes, notify the service routine on backstage more in the same way, the service routine on backstage obtains after the notice, closes the demonstration of advertisement.
In the present invention, be included in the demonstration ad content separately of taking turns mutually between the different application interface in presenting advertising content on the electronic equipment.
Fig. 4 is the method flow diagram of the generation advertising plan of one embodiment of the invention.As shown in the figure, the generation step of this advertising plan comprises:
Execution in step S401, according to the input area requirement of advertiser to advertisement, the search advertisements resources bank forms advertisement putting target resource table, the target resource that record can advertisement delivery;
Execution in step S402 according to the release time requirement of advertiser to advertisement, forms the Advertisement arrangement table, the advertisement putting requirement of record advertiser on the equipment of different time, different characteristic;
Execution in step S403, when electronic equipment during to its server requests advertising resource, the advertisement scheduler module on the server generates the exclusive advertising plan of electronic equipment according to advertisement putting target resource table and Advertisement arrangement table.
In the present invention; Before presenting advertising content; Electronic equipment carries out advertisement putting according to advertising plan after need the relevant advertisements material being downloaded to the local advertising data bank, and the mode of downloading the relevant advertisements material comprises that WIFI downloads, 4G downloads, 3G downloads or GPRS downloads.
Fig. 5 is the method flow diagram of display ads on electronic equipment of one embodiment of the invention.As shown in the figure, this method can comprise:
Execution in step S501 is when application program launching, suspend or when withdrawing from the service routine on notice backstage;
Execution in step S502, the service routine on backstage inquire about the correspondent advertisement plan from the advertising plan storehouse;
Execution in step S503, cover type ground covers all or the topical application program with the form of Rich Media's display window above application program, shows the correspondent advertisement content.
Fig. 6 is the method flow diagram of display ads on electronic equipment of another embodiment of the present invention.As shown in the figure, can also comprise step after the step S103 of the method for this display ads in the method flow diagram of display ads on electronic equipment shown in Fig. 5:
Execution in step S504 shows the clicking rate of adding up the clicking rate of advertisement after finishing and reporting advertisement to statistical server in advertisement.
In the present embodiment; To certain number of clicks or every that statistical server reports comprise the opportunity of the clicking rate of advertisement whenever to count on advertisement at regular intervals after, report the internetwork connection mode of the clicking rate of advertisement to comprise to select that WIFI connects, 4G connects, 3G connects or GPRS connects to server.
In the present embodiment, for the advertising results statistics, also be that the result is cached to this locality earlier.(for example 1 day) afterwards at regular intervals for the certain number of clicks (for example 10 times) that reports opportunity of the clicking rate of advertisement to comprise whenever to count on advertisement to server or every; Treat when mobile device networking condition is good unified to server submission data, to guarantee the promptness of data.If still do not reach certain number of clicks (for example 10 times) in the regular hour (for example 1 day) after submitting to last time, submit to once yet.
The present invention separates the operation of application program with the demonstration of advertisement is independent mutually; Therefore need not change the source code of application program; Be when the discovery application program gets into effective status,, more do not operate with regard to the detailed content or the guiding of ability display ads thereby need not leave current application program according to advertising plan Pop-up ground or covering formula ground demonstration correspondent advertisement content on electronic equipment; Having made things convenient for the user to obtain ad content does not influence the user again and uses current application program; Promoted the experience sense of user, realized the effect of publicity of advertisement, also improved the efficient of input of exploitation and the advertisement of application program advertisement.
Secondly; The present invention will can be used for time resource and space resources and other application programs of advertisement delivery and share on presently used Application Program Interface; Promptly on presently used Application Program Interface except the advertisement of throwing in oneself; Also can time resource and space resources be used to throw in the advertisement of other application programs, enlarge the input face of advertisement separately, made full use of can advertisement delivery resource.
Then; The present invention through the service routine on backstage obtain current application program startup, suspend or withdraw from action, carry out advertisement for the higher free time section that does not need or can't operate of the attention rate of screen content and show but made full use of in the electronic equipment this section user.This moment advertisement delivery can not let the user be fed up with, unhappy or advertised product caused minus effect; Opposite possibly owing to having eliminated interest and even the impulsion of consumption that the of short duration boredom of user excites user's further understanding, can reach purpose and the effect of publicity of good advertisement putting.
In addition; The present invention is according to the demands of different of advertiser to advertisement putting; Make the put-on method of the various advertisements of coupling; Make the advertiser in the scope of budget, carry out category division and/or ranking, thereby guarantee that the application program of participating in bidding is in same quality level, help preferentially to pick out apace the optimum advertising resource of cost performance and carry out advertisement putting a plurality of application programs; Thus can be targetedly under the different condition by the period full flow throw in out advertisement with impulsive force and extensive influence power, thereby reach the purpose that under the prerequisite that does not influence the advertisement putting quality, reduces the advertising resource purchase cost.
At last; The present invention sets up a kind of caching mechanism on mobile device; As far as possible better or mobile device when being in comparatively cheap internetwork connection mode at network signal; Download the advertising plan table of this machine from server, and the relevant advertisements material, treat need be on this machine from local cache, to transfer again during advertisement delivery.Similarly; For advertising results statistics (comprising the clicking rate of advertisement etc.); Also be earlier result cache to be arrived this locality; The networking condition of treating mobile device better or unifiedly when comparatively cheap submit data to server also can regularly be submitted data to server, to guarantee the promptness of data in batches.
Though the present invention with preferred embodiment openly as above; But it is not to be used for limiting the present invention; Any those skilled in the art are not breaking away from the spirit and scope of the present invention; Can make possible change and modification, so protection scope of the present invention should be as the criterion with the scope that claim of the present invention was defined.
Claims (49)
1. the device of a display ads on electronic equipment is equipped with application program on the said electronic equipment, and said device comprises:
The local application observer is used to observe the status list of said application program, when finding that said application program gets into effective status, sends corresponding information to following local service program;
The local service program is connected with said local application observer, is used for regularly inquiry or receives the information that said local application observer sends in real time;
Local advertising plan storehouse is connected with said local service program, be used for when said local service program inquiring to or when receiving said information, therefrom inquire about the correspondent advertisement plan;
Advertisement display module is connected with said local service program, is used for according to said advertising plan Pop-up ground or covering formula ground demonstration correspondent advertisement content on said electronic equipment.
2. the device of display ads according to claim 1 is characterized in that, the effective status of said application program comprises the startup of said application program, suspends or withdraws from.
3. the device of display ads according to claim 2 is characterized in that, said method from information to the local service program that send comprises:
Information code in the said application program is directly given notice to said local service program; Perhaps
Said application program is externally sent public broadcast, is received by said local service program.
4. the device of display ads according to claim 2 is characterized in that, said method from information to the local service program that send comprises:
Monitoring module in the said local service program monitor said application program startup, suspend or withdraw from action.
5. the device of display ads according to claim 1 is characterized in that, said being included in presenting advertising content on the electronic equipment takes turns to show ad content separately mutually between the different application interface.
6. the device of display ads according to claim 1 is characterized in that, the setting of said advertising plan comprises:
According to the input area requirement of advertiser to advertisement, the search advertisements resources bank forms advertisement putting target resource table, the target resource that record can advertisement delivery;
According to the release time requirement of said advertiser, form the Advertisement arrangement table, the advertisement putting requirement of record advertiser on the equipment of different time, different characteristic to advertisement;
When said electronic equipment during to its server requests advertising resource, the advertisement scheduler module on the said server is set the exclusive advertising plan of said electronic equipment according to said advertisement putting target resource table and Advertisement arrangement table.
7. according to the device of claim 1 or 5 described display ads, it is characterized in that before presenting advertising content, said electronic equipment carries out advertisement putting according to said advertising plan after need the relevant advertisements material being downloaded to the local advertising data bank.
8. the device of display ads according to claim 6 is characterized in that, collects self relevant information and other reference information that each application program is arranged in the said advertising resource storehouse.
9. the device of display ads according to claim 8 is characterized in that, also collects the user's that said electronic equipment is arranged relevant information in the said advertising resource storehouse.
10. the device of display ads according to claim 9 is characterized in that, the user's of said electronic equipment relevant information comprises sex, age, native place, permanent place, education degree, job category or hobby.
11. the device of display ads according to claim 8 is characterized in that, self relevant information of said each application program comprises classification, title, introduction, sectional drawing or the language of said application program.
12. according to Claim 8 or the device of 11 described display ads, it is characterized in that other reference information of said each application program comprises the user's download amount of said application program, estimates number, opinion rating or estimates character.
13. according to Claim 8 or the device of 9 described display ads, it is characterized in that, also collect the quotation that the advertisement position on said each application program is arranged in the said advertising resource storehouse.
14. the device of display ads according to claim 13 is characterized in that, the quotation of said advertisement position comprises the info quote that the advertising platform of self offering of said application developer and/or said electronic equipment provides.
15. the device of display ads according to claim 13 is characterized in that, forms said advertisement putting target resource table and comprises:
According to said advertiser's input budget, obtain total injected volume of advertisement;
From said advertising resource storehouse, filter out the advertising resource that meets said total injected volume requirement, and combine the quotation of said advertisement position, the priority orders of advertisement putting is carried out rank.
16. the device of display ads according to claim 7 is characterized in that, the mode of said download relevant advertisements material comprises that WIFI downloads, 4G downloads, 3G downloads or GPRS downloads.
17. the device of display ads according to claim 5 is characterized in that, said between the different application interface, taking turns mutually shows that ad content separately specifically comprises:
A. when said application program launching, suspend or when withdrawing from the service routine on notice backstage;
B. the service routine on said backstage is inquired about the correspondent advertisement plan from the advertising plan storehouse;
C. cover type ground shows the correspondent advertisement content above said application program.
18. the device of display ads according to claim 17 is characterized in that, said between the different application interface, taking turns mutually shows that ad content separately also comprises:
D. show the clicking rate of adding up the clicking rate of said advertisement after finishing and reporting said advertisement to statistical server in said advertisement.
19. the device of display ads according to claim 18 is characterized in that, to certain number of clicks or every that said statistical server reports comprise the opportunity of the clicking rate of said advertisement whenever to count on said advertisement at regular intervals after.
20. the device according to claim 18 or 19 described display ads is characterized in that, reports the internetwork connection mode of the clicking rate of said advertisement to comprise to said server and selects WIFI connection, 4G connection, 3G connection or GPRS to connect.
21. the device according to claim 1 or 6 described display ads is characterized in that, said advertising plan comprises sets the kind that allows and/or do not allow to render to the application program on the own interface.
22. the device of display ads according to claim 21; It is characterized in that; Said application program judges whether to allow its advertisement putting to own interface according to the popularity of other application programs or user's use amount, and renders to time, frequency or area on the own interface.
23. the device of display ads according to claim 1 is characterized in that, the window that shows said ad content is for covering the window of whole or local said application program.
24. the device of display ads according to claim 1 is characterized in that, said electronic equipment comprises mobile phone, mobile unit or PC.
25. a method of utilizing each described device display ads on electronic equipment in the claim 1 to 24 is equipped with application program on the said electronic equipment, said method comprises step:
A. the local application observer observes the status list of said application program, when finding that said application program gets into effective status, sends corresponding information to the local service program;
B. the information that said local service program timing inquiry or the said local application observer of real-time reception send;
C. said local service program is inquired about the correspondent advertisement plan according to said information from local advertising plan storehouse;
D. advertisement display module is according to said advertising plan Pop-up ground or covering formula ground demonstration correspondent advertisement content on said electronic equipment.
26. the method for display ads according to claim 25 is characterized in that, the method that the observer of local application described in the steps A obtains the state of said application program comprises step:
Regularly inquire about the state of said application program by said local application observer; Perhaps
By the state of the said application program of the assistance of the monitoring modular in said electronic apparatus system monitoring, notify said local application observer then.
27. the method according to claim 25 or 26 described display ads is characterized in that, the effective status of said application program comprises the startup of said application program, suspends or withdraws from.
28. the method according to claim 26 or 27 described display ads is characterized in that, said method from information to the local service program that send comprises step:
Information code in the said application program is directly given notice to said local service program; Perhaps
Said application program is externally sent public broadcast, is received by said local service program.
29. the method according to claim 26 or 27 described display ads is characterized in that, said method from information to the local service program that send comprises step:
Monitoring module in the said local service program monitor said application program startup, suspend or withdraw from action.
30. the method for display ads according to claim 25 is characterized in that, said being included in presenting advertising content on the electronic equipment takes turns to show ad content separately mutually between the different application interface.
31. the method for display ads according to claim 25 is characterized in that, the setting of said advertising plan comprises step:
According to the input area requirement of advertiser to advertisement, the search advertisements resources bank forms advertisement putting target resource table, the target resource that record can advertisement delivery;
According to the release time requirement of said advertiser, form the Advertisement arrangement table, the advertisement putting requirement of record advertiser on the equipment of different time, different characteristic to advertisement;
When said electronic equipment during to its server requests advertising resource, the advertisement scheduler module on the said server is set the exclusive advertising plan of said electronic equipment according to said advertisement putting target resource table and Advertisement arrangement table.
32. the method according to claim 25 or 30 described display ads is characterized in that, before presenting advertising content, said electronic equipment carries out advertisement putting according to said advertising plan after need the relevant advertisements material being downloaded to the local advertising data bank.
33. the method for display ads according to claim 31 is characterized in that, collects self relevant information and other reference information that each application program is arranged in the said advertising resource storehouse.
34. the method for display ads according to claim 33 is characterized in that, also collects the user's that said electronic equipment is arranged relevant information in the said advertising resource storehouse.
35. the method for display ads according to claim 34 is characterized in that, the user's of said electronic equipment relevant information comprises sex, age, native place, permanent place, education degree, job category or hobby.
36. the method for display ads according to claim 33 is characterized in that, self relevant information of said each application program comprises classification, title, introduction, sectional drawing or the language of said application program.
37. the method according to claim 33 or 36 described display ads is characterized in that, other reference information of said each application program comprises the user's download amount of said application program, estimates number, opinion rating or estimates character.
38. the method according to claim 33 or 34 described display ads is characterized in that, also collects the quotation that the advertisement position on said each application program is arranged in the said advertising resource storehouse.
39. the method according to the described display ads of claim 38 is characterized in that, the quotation of said advertisement position comprises the info quote that the advertising platform of self offering of said application developer and/or said electronic equipment provides.
40. the method according to the described display ads of claim 38 is characterized in that, forms said advertisement putting target resource table and comprises step:
According to said advertiser's input budget, obtain total injected volume of advertisement;
From said advertising resource storehouse, filter out the advertising resource that meets said total injected volume requirement, and combine the quotation of said advertisement position, the priority orders of advertisement putting is carried out rank.
41. the method for display ads according to claim 32 is characterized in that, the mode of said download relevant advertisements material comprises that WIFI downloads, 4G downloads, 3G downloads or GPRS downloads.
42. the method for display ads according to claim 30 is characterized in that, said between the different application interface, taking turns mutually shows that ad content separately specifically comprises step:
A. when said application program launching, suspend or when withdrawing from the service routine on notice backstage;
B. the service routine on said backstage is inquired about the correspondent advertisement plan from the advertising plan storehouse;
C. cover type ground shows the correspondent advertisement content above said application program.
43. the method according to the described display ads of claim 42 is characterized in that, said between the different application interface, taking turns mutually shows that ad content separately also comprises step:
D. show the clicking rate of adding up the clicking rate of said advertisement after finishing and reporting said advertisement to statistical server in said advertisement.
44. the method according to the described display ads of claim 43 is characterized in that, to certain number of clicks or every that said statistical server reports comprise the opportunity of the clicking rate of said advertisement whenever to count on said advertisement at regular intervals after.
45. the method according to claim 43 or 44 described display ads is characterized in that, reports the internetwork connection mode of the clicking rate of said advertisement to comprise to said server and selects WIFI connection, 4G connection, 3G connection or GPRS to connect.
46. the method according to claim 25 or 31 described display ads is characterized in that, said advertising plan comprises sets the kind that allows and/or do not allow to render to the application program on the own interface.
47. method according to the described display ads of claim 46; It is characterized in that; Said application program judges whether to allow its advertisement putting to own interface according to the popularity of other application programs or user's use amount, and renders to time, frequency or area on the own interface.
48. the method for display ads according to claim 25 is characterized in that, the window that shows said ad content is for covering the window of whole or local said application program.
49. the method for display ads according to claim 25 is characterized in that, said electronic equipment comprises mobile phone, mobile unit or PC.
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| CN201010621294.1A CN102542479B (en) | 2010-12-31 | 2010-12-31 | Show method and the device of advertisement on an electronic device |
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