CN110969485A - Advertisement putting method, device and equipment - Google Patents
Advertisement putting method, device and equipment Download PDFInfo
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- 238000000034 method Methods 0.000 title claims abstract description 23
- 238000004590 computer program Methods 0.000 claims description 18
- 238000002716 delivery method Methods 0.000 claims description 13
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- 238000012544 monitoring process Methods 0.000 claims description 2
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0273—Determination of fees for advertising
- G06Q30/0275—Auctions
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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Abstract
The invention provides an advertisement putting method, device and equipment, which receive a playing request from a terminal; according to the playing request, obtaining playing data corresponding to the playing request and a corresponding advertising equipment terminal in a media database; judging the release type of the play request, and determining the push mode of the play data according to the release type; pushing the playing data to the advertising equipment terminal according to the determined category; based on the invention, the communication can be carried out with equipment manufacturers by combining the requirements of merchants or agents, so that the advertising recruitment of the scanning equipment is more convenient and transparent.
Description
Technical Field
The invention relates to the field of advertisement putting, in particular to an advertisement putting method, device and equipment.
Background
With the rapid development of the 5G network, large-screen devices such as face-sweeping devices for paying treasures and WeChat, elevator advertising devices and the like spread rapidly, and advertising business also naturally becomes another market popularized and competed by wide commercial tenants and agents.
For the current advertising equipment, a complete delivery mechanism is not provided, and the requirements of merchants and agents cannot be combined to carry out online communication with advertising equipment manufacturers.
Disclosure of Invention
The invention discloses an advertisement putting method, which can communicate with equipment manufacturers by combining the requirements of merchants or agents, so that scanning equipment can more conveniently and transparently attract advertisements.
A first embodiment of the present invention provides an advertisement delivery method, including:
receiving a playing request from a terminal;
according to the playing request, obtaining playing data corresponding to the playing request and a corresponding advertising equipment terminal in a media database;
judging the release type of the play request, and determining the push mode of the play data according to the release type;
and pushing the playing data to the advertising equipment terminal according to the determined category.
Preferably, before receiving the play request from the terminal, the method further includes receiving an account creation request of the terminal, and establishing a corresponding account according to the account creation request.
Preferably, the advertisement device end is connected with the play request receiving end through an API interface.
Preferably, the placement categories include bulk placement and bid placement.
Preferably, the determining the delivery type of the play request and determining the push mode of the play data according to the delivery type specifically include:
when the release type is determined to be the batch release, the terminal selects the playing data to be placed in a release pool, and waits for the playing request receiving terminal to release the playing data placed in the release pool to the advertising equipment terminal;
when the release type is determined to be the bidding release, an administrator checks the play data according to bidding rules, places the play data qualified by the verification in the release pool, and waits for the play request receiving end to release the play data placed in the release pool to the advertisement equipment end.
Preferably, the bidding rule is: when the number of the playing data in the advertisement pool is larger than a threshold value, the advertisement space of the advertisement equipment end is judged to be in a scarce state, and the playing data with higher bid price in the advertisement pool are put in sequence from high bid price to low bid price;
and when the number of the playing data in the advertisement pool is less than or equal to a threshold value, judging that the advertisement space of the advertisement equipment end is in a normal state, and uniformly playing the playing data in the advertisement pool.
Preferably, the method further comprises comparing the priorities of the accounts, and when the release content of the bidding release category is consistent with the release content of the batch release category, releasing according to the account with higher priority.
Preferably, the method further comprises receiving a heartbeat packet of the advertising equipment terminal, and monitoring the running state of the advertising equipment terminal.
A second embodiment of the present invention provides an advertisement delivery device, including:
a play request receiving device for receiving a play request from a terminal;
a playing data acquisition device for acquiring playing data corresponding to the playing request and a corresponding advertising equipment terminal in a media database according to the playing request;
the release type acquisition device is used for judging the release type of the playing request and determining the pushing mode of the playing data according to the release type;
and the playing data launching device is used for pushing the playing data to the advertising equipment terminal according to the determined category.
A third embodiment of the present invention provides an advertisement delivery apparatus, including a processor, a memory, and a computer program stored in the memory and configured to be executed by the processor, wherein the processor implements an advertisement delivery method as described in any one of the above items when executing the computer program.
Based on the advertisement putting method, device and equipment provided by the invention, the playing request receiving end receives the account establishment request from the terminal, and obtains the corresponding playing data in the media database according to the playing request of the account, when the user establishes the terminal, the user can select the putting type and the priority of the user according to the requirement, and when the batch putting and the advertisement putting with the bidding are consistent, the playing request receiving end can select the account with high priority according to the priority of the account to carry out putting, and can communicate with the equipment manufacturer according to the requirement of the merchant or the agent, so that the scanning equipment can more conveniently and transparently attract the advertisement.
Drawings
Fig. 1 is a schematic flow chart of an advertisement delivery method according to a first embodiment of the present invention;
fig. 2 is a schematic diagram of an advertisement delivery device module according to a second embodiment of the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the embodiments of the present invention more apparent, the technical solutions of the embodiments of the present invention will be described clearly and completely with reference to the accompanying drawings of the embodiments of the present invention, and it is obvious that the described embodiments are some, but not all embodiments of the present invention. All other embodiments, which can be obtained by a person skilled in the art without any inventive step based on the embodiments of the present invention, are within the scope of the present invention. Thus, the following detailed description of the embodiments of the present invention, presented in the figures, is not intended to limit the scope of the invention, as claimed, but is merely representative of selected embodiments of the invention. All other embodiments, which can be obtained by a person skilled in the art without any inventive step based on the embodiments of the present invention, are within the scope of the present invention.
The following detailed description of specific embodiments of the invention refers to the accompanying drawings. The invention discloses an advertisement putting method, which can communicate with equipment manufacturers by combining the requirements of merchants or agents, so that scanning equipment can more conveniently and transparently attract advertisements. The terminal can be a smart phone, a tablet computer and the like, the terminal can be used for account creation, selection of advertisements to be delivered and corresponding advertisement delivery equipment, selection of corresponding priorities and delivery types according to needs of the terminal, and the web server is provided with a media database associated with the web server and used for selecting corresponding advertisement resources from the media database according to requests of the terminal.
Referring to fig. 1, a first embodiment of the present invention provides an advertisement delivery method, including:
s101, receiving a playing request from a terminal;
in this embodiment, the receiving end of the play request is a web server, wherein the web server can be associated with a plurality of advertising device ends (i.e. a pay bank, a wechat face-sweeping device or an elevator advertising device).
S102, according to the playing request, obtaining playing data corresponding to the playing request and a corresponding advertising equipment terminal in a media database;
the web server can analyze and process the playing request, communicate with the media database, acquire advertisement resources corresponding to the playing request and acquire an advertisement equipment terminal corresponding to the playing request.
S103, judging the release type of the playing request, and determining the pushing mode of the playing data according to the release type;
the user can select the launching type on the terminal and send the launching type to the web server, and the web server determines the pushing mode corresponding to the launching type after receiving the launching type.
S104, the playing data is pushed to the advertising equipment terminal according to the determined category.
In this embodiment, before receiving the play request from the terminal, the method further includes receiving an account creation request of the terminal, and establishing a corresponding account according to the account creation request.
The account may include an administrator, an agent and a merchant, the advertising device may be created by the administrator, and the agent may assign the account to the agent and the merchant.
In this embodiment, the advertisement device side may be connected to the play request receiving side through an API interface.
The advertisement equipment terminal may log in by a merchant or an agent, input a corresponding account password, and select an advertisement to be played on the advertisement equipment terminal, and after receiving the log-in information and the play request, the play request receiving terminal (i.e., the web server) selects a corresponding advertisement in the media database for delivery.
In this embodiment, the delivery categories may be bulk delivery and bid delivery.
The bidding delivery, the attribution of the advertisement can be a merchant, the establishment can be executed by the merchant, and the web server carries out calculation and intelligent distribution according to the industry to which the advertisement belongs and bidding rules according to the pricing mode of the web server, so that the advertisement delivery is more accurate and convenient;
the advertisement can be delivered in batch, the advertisement can be assigned to a merchant, an agent or an administrator, the advertisement can be delivered in batch according to the orientation/exclusion of the assigned agent or the advertisement equipment to which the merchant belongs through the web server, or the assigned advertisement equipment can be selected for batch delivery, so that the advertisement delivery is more convenient and faster;
in this embodiment, the determining the delivery type of the play request and determining the push mode of the play data according to the delivery type specifically includes:
when the release type is determined to be the batch release, the terminal selects the playing data to be placed in a release pool, and waits for the playing request receiving terminal to release the playing data placed in the release pool to the advertising equipment terminal; the mass-released advertisements can be created by merchants, and the mass release of the specified advertisement equipment is carried out, and the advertisements created by the merchants are subjected to corresponding legal responsibility without being audited.
When the release type is determined to be the bidding release, an administrator checks the play data according to bidding rules, places the play data qualified by the verification in the release pool, and waits for the play request receiving end to release the play data placed in the release pool to the advertisement equipment end.
In this embodiment, the bidding rule is: when the number of the playing data in the advertisement pool is larger than a threshold value, the advertisement space of the advertisement equipment end is judged to be in a scarce state, and the playing data with higher bid price in the advertisement pool are put in sequence from high bid price to low bid price; it should be noted that when the user of the terminal selects the delivery category, the budget of the advertisement may be set, and when the advertisement space is more tense, the web server may selectively deliver the budget, for example, when the budget of the a merchant is 100 yuan, and the budget of the B merchant is 150 yuan, the B merchant is preferentially delivered.
And when the number of the playing data in the advertisement pool is less than or equal to a threshold value, judging that the advertisement space of the advertisement equipment end is in a normal state, and uniformly playing the playing data in the advertisement pool.
In other embodiments, the web server may also perform placement according to an advertisement mutual exclusion principle, and perform evasive placement on the same type of advertisement, for example, the advertisement of the laundry detergent may only select one brand advertisement, but not perform advertisements on laundry detergents of multiple brands, which is not specifically limited herein.
In this embodiment, the method further includes comparing priorities of the accounts, and when the delivery content of the bidding delivery category is consistent with the delivery content of the batch delivery category, delivering according to the account with a higher priority.
It should be noted that when the commercial tenant, the administrator, the agent, and the web server deliver the advertisement at the same time, the advertisement is delivered according to the priority of the commercial tenant, the agent, the administrator, and the web server from large to small.
In this embodiment, the method further includes receiving a heartbeat packet of the advertising device end, so as to monitor an operating state of the advertising device end.
It should be noted that, in order to check whether the equipment normally operates and position the equipment in real time, the web server adopts a heartbeat package interface design, and after the equipment is started, a heartbeat request is sent to the We server at regular time to inform the We server of the running state of the advertising equipment end and the GPS positioning information; the We server will distribute the time of first receiving the heartbeat packet after the commercial tenant at the advertising equipment end as the advertising equipment end activation time according to the heartbeat packet at the advertising equipment end, and then the advertisement equipment end sends a request to the We server at regular time at the heartbeat time interval (default 600 seconds) returned by the service end to inform that the advertising equipment is in an active state; in order to avoid the phenomenon of heartbeat drop caused by network or other factors, the We server allows the advertising equipment not to receive equipment heartbeat requests continuously for at most three times, the advertising equipment is considered to be abnormal in drop, and the time of the abnormal heartbeat is recorded when the heartbeat packet of the advertising equipment is received next time, so that the abnormal drop of the later equipment is counted conveniently; meanwhile, an abnormal interface of the advertising equipment is provided, and when the advertising equipment has problems, abnormal contents can be reported to a We server by a terminal in a self-defined mode and recorded;
referring to fig. 2, a second embodiment of the present invention provides an advertisement delivery device, including:
a play request receiving means 201 for receiving a play request from a terminal;
a playing data obtaining device 202, configured to obtain, according to the playing request, playing data corresponding to the playing request and a corresponding advertising device side in a media database;
a release type obtaining device 203, configured to determine a release type of the play request, and determine a push mode of the play data according to the release type;
a playing data delivering device 204, configured to deliver the playing data to the advertising equipment according to the determined category.
A third embodiment of the present invention provides an advertisement delivery apparatus, including a processor, a memory, and a computer program stored in the memory and configured to be executed by the processor, wherein the processor implements an advertisement delivery method as described in any one of the above items when executing the computer program.
A fourth embodiment of the present invention provides a computer-readable storage medium, which includes a stored computer program, where when the computer program runs, the computer-readable storage medium controls a device to execute an advertisement delivery method as described in any one of the above.
Based on the advertisement putting method, device and equipment provided by the invention, the playing request receiving end receives the account establishment request from the terminal, and obtains the corresponding playing data in the media database according to the playing request of the account, when the user establishes the terminal, the user can select the putting type and the priority of the user according to the requirement, and when the batch putting and the advertisement putting with the bidding are consistent, the playing request receiving end can select the account with high priority according to the priority of the account to carry out putting, and can communicate with the equipment manufacturer according to the requirement of the merchant or the agent, so that the scanning equipment can more conveniently and transparently attract the advertisement.
Illustratively, the computer programs described in the third and fourth embodiments of the present invention may be partitioned into one or more modules, which are stored in the memory and executed by the processor to implement the present invention. The one or more modules may be a series of computer program instruction segments capable of performing certain functions, which are used to describe the execution of the computer program in the implementation of an advertisement delivery device.
The Processor may be a Central Processing Unit (CPU), other general purpose Processor, a Digital Signal Processor (DSP), an Application Specific Integrated Circuit (ASIC), an off-the-shelf Programmable Gate Array (FPGA) or other Programmable logic device, discrete Gate or transistor logic, discrete hardware components, etc. The general purpose processor may be a microprocessor or the processor may be any conventional processor or the like, the processor is a control center of the advertisement delivery method, and various interfaces and lines are used to connect the various parts of the whole advertisement delivery bonus method.
The memory may be used to store the computer programs and/or modules, and the processor may implement the various functions of the advertisement delivery method by running or executing the computer programs and/or modules stored in the memory and calling the data stored in the memory. The memory may mainly include a storage program area and a storage data area, wherein the storage program area may store an operating system, an application program required by at least one function (such as a sound playing function, a text conversion function, etc.), and the like; the storage data area may store data (such as audio data, text message data, etc.) created according to the use of the cellular phone, etc. In addition, the memory may include high speed random access memory, and may also include non-volatile memory, such as a hard disk, a memory, a plug-in hard disk, a Smart Media Card (SMC), a Secure Digital (SD) Card, a Flash memory Card (Flash Card), at least one magnetic disk storage device, a Flash memory device, or other volatile solid state storage device.
Wherein, the module for realizing the advertisement putting device can be stored in a computer readable storage medium if the module is realized in the form of a software functional unit and sold or used as an independent product. Based on such understanding, all or part of the flow of the method according to the embodiments of the present invention may also be implemented by a computer program, which may be stored in a computer-readable storage medium, and when the computer program is executed by a processor, the steps of the method embodiments may be implemented. Wherein the computer program comprises computer program code, which may be in the form of source code, object code, an executable file or some intermediate form, etc. The computer-readable medium may include: any entity or device capable of carrying the computer program code, recording medium, usb disk, removable hard disk, magnetic disk, optical disk, computer Memory, Read-Only Memory (ROM), Random Access Memory (RAM), electrical carrier wave signals, telecommunications signals, software distribution medium, and the like. It should be noted that the computer readable medium may contain content that is subject to appropriate increase or decrease as required by legislation and patent practice in jurisdictions, for example, in some jurisdictions, computer readable media does not include electrical carrier signals and telecommunications signals as is required by legislation and patent practice.
It should be noted that the above-described device embodiments are merely illustrative, where the units described as separate parts may or may not be physically separate, and the parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on multiple network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the present embodiment. In addition, in the drawings of the embodiment of the apparatus provided by the present invention, the connection relationship between the modules indicates that there is a communication connection between them, and may be specifically implemented as one or more communication buses or signal lines. One of ordinary skill in the art can understand and implement it without inventive effort. The above is only a preferred embodiment of the present invention, and the protection scope of the present invention is not limited to the above-mentioned embodiments, and all technical solutions belonging to the idea of the present invention belong to the protection scope of the present invention.
Claims (10)
1. An advertisement delivery method, comprising:
receiving a playing request from a terminal;
according to the playing request, obtaining playing data corresponding to the playing request and a corresponding advertising equipment terminal in a media database;
judging the release type of the play request, and determining the push mode of the play data according to the release type;
and pushing the playing data to the advertising equipment terminal according to the determined category.
2. The method according to claim 1, wherein before receiving the play request from the terminal, the method further comprises receiving an account creation request from the terminal, and establishing a corresponding account according to the account creation request.
3. The advertisement delivery method according to claim 1, wherein the advertisement device side is connected to the broadcast request receiving side through an API interface.
4. The method of claim 2, wherein the delivery categories include bulk delivery and bid delivery.
5. The method according to claim 4, wherein the determining a delivery type of the play request and determining a push mode of the play data according to the delivery type includes:
when the release type is determined to be the batch release, the terminal selects the playing data to be placed in a release pool, and waits for the playing request receiving terminal to release the playing data placed in the release pool to the advertising equipment terminal;
when the release type is determined to be the bidding release, an administrator checks the play data according to bidding rules, places the play data qualified by the verification in the release pool, and waits for the play request receiving end to release the play data placed in the release pool to the advertisement equipment end.
6. The advertisement delivery method according to claim 5, wherein the bidding rule is: when the number of the playing data in the advertisement pool is larger than a threshold value, the advertisement space of the advertisement equipment end is judged to be in a scarce state, and the playing data with higher bid price in the advertisement pool are put in sequence from high bid price to low bid price;
and when the number of the playing data in the advertisement pool is less than or equal to a threshold value, judging that the advertisement space of the advertisement equipment end is in a normal state, and uniformly playing the playing data in the advertisement pool.
7. The advertisement delivery method according to claim 5, further comprising comparing the priorities of the accounts, and delivering according to the account with higher priority when the delivery content of the bidding delivery category is consistent with the delivery content of the batch delivery category.
8. The advertisement putting method according to claim 1, further comprising receiving a heartbeat packet of the advertising equipment terminal for monitoring an operation state of the advertising equipment terminal.
9. An advertisement delivery device, comprising:
a play request receiving device for receiving a play request from a terminal;
a playing data acquisition device for acquiring playing data corresponding to the playing request and a corresponding advertising equipment terminal in a media database according to the playing request;
the release type acquisition device is used for judging the release type of the playing request and determining the pushing mode of the playing data according to the release type;
and the playing data launching device is used for pushing the playing data to the advertising equipment terminal according to the determined category.
10. An advertisement delivery apparatus comprising a processor, a memory, and a computer program stored in the memory and configured to be executed by the processor, the processor implementing an advertisement delivery method according to any one of claims 1 to 8 when executing the computer program.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
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| CN201911204951.XA CN110969485A (en) | 2019-11-29 | 2019-11-29 | Advertisement putting method, device and equipment |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201911204951.XA CN110969485A (en) | 2019-11-29 | 2019-11-29 | Advertisement putting method, device and equipment |
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| CN110969485A true CN110969485A (en) | 2020-04-07 |
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| CN201911204951.XA Pending CN110969485A (en) | 2019-11-29 | 2019-11-29 | Advertisement putting method, device and equipment |
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| CN112837088A (en) * | 2021-01-12 | 2021-05-25 | 北京奇艺世纪科技有限公司 | Advertisement putting method, device, medium and electronic equipment |
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Application publication date: 20200407 |