CN114358819A

CN114358819A - Method and device for publishing advertisement covering multiple platforms

Info

Publication number: CN114358819A
Application number: CN202111581918.6A
Authority: CN
Inventors: 袁业航; 林国志; 赖晴; 张毅; 谭波; 李广康; 曾琳; 叶启平; 张睿静; 陈毅; 廖雄风; 林浩捷; 陈伟涛; 蓝梦喜
Original assignee: Guangzhou Quwan Network Technology Co Ltd
Current assignee: Guangzhou Quwan Network Technology Co Ltd
Priority date: 2021-12-22
Filing date: 2021-12-22
Publication date: 2022-04-15

Abstract

The invention discloses a method and a device for publishing advertisements covering multiple platforms, wherein the method comprises the following steps: the method comprises the steps of detecting advertisement release demands, wherein the advertisement release demands comprise identification of each media platform, selecting target advertisement content corresponding to the advertisement release demands from a database layer according to the advertisement release demands, determining an advertisement template matched with each media platform according to the identification of each media platform included by the advertisement release demands, generating target advertisements matched with each media platform according to the target advertisement content and the advertisement template matched with the media platform for each media platform, and sending the target advertisements corresponding to the media platforms through media account numbers corresponding to the media platforms so as to release the corresponding target advertisements on the media platforms. Therefore, the method and the device can realize batch advertisement release on a plurality of platforms, are beneficial to improving the efficiency of advertisement release on the plurality of platforms and are beneficial to improving the accuracy of advertisement release.

Description

Method and device for publishing advertisement covering multiple platforms

Technical Field

The invention relates to the technical field of advertisement publishing, in particular to a method and a device for publishing advertisements by covering multiple platforms.

Background

In real life, with the continuous progress of technology and the continuous development of the internet, the application of the internet is gradually diversified. The advertisement can be transmitted only through newspaper, broadcast or television from the original to the present, so that the advertisement can be transmitted through the internet, and the representation mode of the advertisement is richer.

Currently, for internet advertisement delivery, a plurality of accounts are manually registered on each media platform, an advertisement is newly created on each account of each platform, and operations of uploading a video, composing a document, and selecting a cover page are repeatedly executed on each account, so that the advertisement delivery is realized on each account. Therefore, the existing internet advertisement putting method needs to invest a large amount of human resources and consume a large amount of time, and the advertisement publishing efficiency is low. Therefore, it is important to provide a new advertisement delivery method to improve the efficiency of advertisement distribution.

Disclosure of Invention

The technical problem to be solved by the present invention is to provide a method and an apparatus for publishing advertisements covering multiple platforms, which can implement batch publishing of advertisements on multiple platforms, and is beneficial to improving the efficiency of publishing advertisements on multiple platforms and the accuracy of publishing advertisements.

In order to solve the above technical problem, a first aspect of the present invention discloses a method for advertising over multiple platforms, including:

detecting an advertisement publishing requirement, wherein the advertisement publishing requirement is used for requesting to publish an advertisement on at least one media platform, and the advertisement publishing requirement comprises an identifier of each media platform;

selecting target advertisement content corresponding to the advertisement publishing requirement from a database layer according to the advertisement publishing requirement, wherein the database layer comprises a plurality of advertisement contents, and the target advertisement content is an advertisement to be published;

determining an advertisement template matched with each media platform according to the identifier of each media platform included in the advertisement publishing requirement;

for each media platform, generating a target advertisement matched with each media platform according to the target advertisement content and an advertisement template matched with the media platform;

and sending the target advertisement corresponding to the media platform through the media account corresponding to each media platform so as to issue the corresponding target advertisement on the media platform.

As an alternative implementation, in the first aspect of the present invention, the method further includes:

detecting whether feedback information which is fed back by at least one media platform and used for indicating that target advertisement corresponding to the media platform fails to be published is received;

when detecting and receiving feedback information which is fed back by at least one media platform and used for representing the target advertisement release failure corresponding to the media platform, determining all first media platforms of which the target advertisement release failure occurs from all the media platforms;

analyzing abnormal reasons of target advertisement release failure corresponding to each first media platform, wherein the abnormal reasons corresponding to each first media platform comprise one or more of media account abnormity of the first media platform, advertisement template abnormity of the target advertisement corresponding to the first media platform and advertisement content abnormity of the target advertisement corresponding to the first media platform;

and inputting the abnormal reason corresponding to the first media platform into the database layer.

according to the abnormal reason corresponding to the first media platform, an advertisement publishing scheme matched with the abnormal reason corresponding to the first media platform is made;

wherein, the formulating an advertisement publishing scheme matched with the abnormal reason corresponding to the first media platform according to the abnormal reason corresponding to the first media platform comprises:

when the abnormal reason corresponding to the first media platform is used for representing that the media account of the first media platform is abnormal, analyzing the failure reason of the media account corresponding to the first media platform for issuing the target advertisement corresponding to the first media platform;

and when the failure reason is used for indicating that the number of times of issuing the media account corresponding to the first media platform in a preset time period is greater than a preset number threshold, determining an advertisement issuing scheme corresponding to the first media platform, wherein the advertisement issuing scheme comprises an advertisement issuing time corresponding to the first media platform, and the advertisement issuing scheme is used for indicating that the target advertisement corresponding to the first media platform is reissued through the media account corresponding to the first media platform when the advertisement issuing time is reached at a real-time.

acquiring flow data corresponding to the target advertisement corresponding to each media platform on each media platform, calculating the delivery index of the target advertisement content on each media platform according to the flow data of the target advertisement corresponding to each media platform, the flow data of the target advertisement corresponding to each media platform comprises one or more of the click rate of the target advertisement corresponding to each media platform, the browsing rate of the target advertisement corresponding to each media platform, the video playing rate of the target advertisement corresponding to each media platform, the downloading rate of the target advertisement corresponding to each media platform, the forwarding rate of the target advertisement corresponding to each media platform, the number of comments of the target advertisement corresponding to each media platform, and the display rate of the target advertisement corresponding to each media platform;

judging whether a media platform with the release index larger than a preset index threshold exists according to the release index of each media platform;

and when judging that the media platform with the delivery index larger than the preset index threshold exists, determining the media platform with the delivery index larger than the preset index threshold as a key delivery platform.

As an optional implementation manner, in the first aspect of the present invention, after generating, for each media platform, a target advertisement matched with the media platform according to the target advertisement content and an advertisement template matched with the media platform, the method further includes, before issuing the corresponding target advertisement on the media platform, sending, to the media platform, the target advertisement corresponding to the media platform through a media account corresponding to each media platform:

judging whether a second media platform exists in all the media platforms, wherein the corresponding target advertisement does not meet preset publishing conditions;

when the second media platform is judged to exist, determining the target advertisement corresponding to the second media platform as an abnormal advertisement, analyzing the abnormal advertisement to obtain an analysis result, and executing operation matched with the analysis result on the abnormal advertisement;

and when the second media platform does not exist, triggering and executing the media account corresponding to each media platform, and sending the target advertisement corresponding to the media platform so as to issue the corresponding target advertisement on the media platform.

As an optional implementation manner, in the first aspect of the present invention, the analyzing the abnormal advertisement to obtain an analysis result, and performing an operation matching the analysis result on the abnormal advertisement, includes:

judging whether the abnormal advertisement has illegal materials or not;

when the illegal materials exist in the abnormal advertisements, the illegal materials are modified in the abnormal advertisements according to the preset issuing conditions to obtain modified advertisements;

and determining the corrected advertisement as the target advertisement corresponding to the second media platform, and executing the operation of sending the target advertisement corresponding to the media platform through the media account corresponding to each media platform so as to issue the corresponding target advertisement on the media platform.

As an optional implementation manner, in the first aspect of the present invention, before the detecting the advertisement publishing requirement, the method further includes:

acquiring advertisement parameters, wherein the advertisement parameters comprise one or more of advertisement group parameters, advertisement plan parameters and advertisement creative parameters;

packaging each advertisement parameter to obtain advertisement content corresponding to each advertisement parameter;

inputting all the advertisement contents into a database layer.

The invention discloses a device for covering multi-platform advertisement publishing in a second aspect, which comprises:

the system comprises a detection module, a processing module and a display module, wherein the detection module is used for detecting advertisement publishing requirements, the advertisement publishing requirements are used for requesting to publish advertisements on at least one media platform, and the advertisement publishing requirements comprise an identifier of each media platform;

the selection module is used for selecting target advertisement content corresponding to the advertisement publishing requirement from a database layer according to the advertisement publishing requirement, wherein the database layer comprises a plurality of advertisement contents, and the target advertisement content is an advertisement to be published;

the determining module is used for determining an advertisement template matched with each media platform according to the identifier of each media platform included in the advertisement publishing requirement;

the generating module is used for generating a target advertisement matched with each media platform according to the target advertisement content and the advertisement template matched with the media platform;

and the sending module is used for sending the target advertisement corresponding to the media platform through the media account corresponding to each media platform so as to release the corresponding target advertisement on the media platform.

As an optional implementation manner, in the second aspect of the present invention, the detecting module is further configured to detect whether feedback information, which is fed back by at least one media platform and used for indicating that target advertisement publishing corresponding to the media platform fails, is received;

the determining module is further configured to determine, when the detecting module detects that feedback information, which is fed back by at least one of the media platforms and used for indicating that target advertisement publishing failure corresponding to the media platform is received, all first media platforms whose target advertisement publishing failure is determined from all the media platforms;

the device further comprises:

the analysis module is used for analyzing abnormal reasons of target advertisement release failure corresponding to each first media platform, wherein the abnormal reasons corresponding to each first media platform comprise one or more of media account abnormity of the first media platform, advertisement template abnormity of the target advertisement corresponding to the first media platform and advertisement content abnormity of the target advertisement corresponding to the first media platform;

and the input module is used for inputting the abnormal reason corresponding to the first media platform into the database layer.

As an alternative embodiment, in the second aspect of the present invention, the apparatus further comprises:

the formulating module is used for formulating an advertisement publishing scheme matched with the abnormal reason corresponding to the first media platform according to the abnormal reason corresponding to the first media platform;

the mode that the formulating module formulates the advertisement publishing scheme matched with the abnormal reason corresponding to the first media platform according to the abnormal reason corresponding to the first media platform specifically comprises the following steps:

the acquisition module is used for acquiring the flow data of the target advertisement corresponding to each media platform;

the computing module is configured to compute a delivery index of the target advertisement content on each media platform according to traffic data of a target advertisement corresponding to each media platform, where the traffic data of the target advertisement corresponding to each media platform includes one or more of a click quantity of the target advertisement corresponding to each media platform, a browsing quantity of the target advertisement corresponding to each media platform, a video playing quantity of the target advertisement corresponding to each media platform, a downloading quantity of the target advertisement corresponding to each media platform, a forwarding quantity of the target advertisement corresponding to each media platform, a number of comments of the target advertisement corresponding to each media platform, and a display quantity of the target advertisement corresponding to each media platform;

the judging module is used for judging whether a media platform with the release index larger than a preset index threshold exists according to the release index of each media platform;

the determining module is further configured to determine, as a key delivery platform, a media platform with a delivery index greater than a preset index threshold when the determining module determines that the media platform with the delivery index greater than the preset index threshold exists.

As an optional implementation manner, in the second aspect of the present invention, the determining module is further configured to, after the generating module generates, for each media platform, a target advertisement matched with each media platform according to the target advertisement content and an advertisement template matched with the media platform, send, by using a media account corresponding to each media platform, the target advertisement corresponding to the media platform, so as to determine whether there is a second media platform, in which the corresponding target advertisement does not meet a preset publishing condition, in all the media platforms before publishing the corresponding target advertisement on the media platform;

the determining module is further configured to determine a target advertisement corresponding to the second media platform as an abnormal advertisement when the judging module judges that the second media platform exists;

the analysis module is further used for analyzing the abnormal advertisement to obtain an analysis result, and executing operation matched with the analysis result on the abnormal advertisement;

the judging module is further configured to trigger the sending module to execute the operation of sending the target advertisement corresponding to the media platform through the media account corresponding to each media platform when it is judged that the second media platform does not exist, so as to issue the corresponding target advertisement on the media platform.

As an optional implementation manner, in the second aspect of the present invention, the analyzing module analyzes the abnormal advertisement to obtain an analysis result, and the manner of performing the operation matched with the analysis result on the abnormal advertisement specifically is:

judging whether the abnormal advertisement has illegal materials or not;

As an optional implementation manner, in the second aspect of the present invention, the obtaining module is further configured to obtain advertisement parameters before the detecting module detects the advertisement publishing requirement, where the advertisement parameters include one or more of an advertisement group parameter, an advertisement planning parameter, and an advertisement creative parameter;

the device further comprises:

the packaging module is used for packaging each advertisement parameter to obtain advertisement content corresponding to each advertisement parameter;

the input module is further used for inputting all the advertisement contents to the database layer.

The third aspect of the present invention discloses another device for advertising over multiple platforms, which comprises:

a memory storing executable program code;

a processor coupled with the memory;

the processor calls the executable program codes stored in the memory to execute the method for advertising which covers multiple platforms and is disclosed by the first aspect of the invention.

In a fourth aspect, the present invention discloses a computer-readable storage medium storing computer instructions for executing the method for advertisement distribution covering multiple platforms disclosed in the first aspect of the present invention when the computer instructions are invoked.

Compared with the prior art, the embodiment of the invention has the following beneficial effects:

in the embodiment of the invention, the advertisement publishing requirement is detected, the target advertisement content corresponding to the advertisement publishing requirement is selected from the database layer according to the advertisement publishing requirement, the advertisement template matched with each media platform is determined according to the identification of each media platform included by the advertisement publishing requirement, for each media platform, the target advertisement matched with each media platform is generated according to the target advertisement content and the advertisement template matched with the media platform, and the target advertisement corresponding to each media platform is sent to the media platform through the media account corresponding to each media platform so as to publish the corresponding target advertisement on the media platform. Therefore, the method and the device can release the advertisements on a plurality of media platforms, are beneficial to improving the efficiency of releasing the advertisements on the plurality of platforms and are also beneficial to improving the accuracy of releasing the advertisements.

Drawings

In order to more clearly illustrate the technical solutions in the embodiments of the present invention, the drawings needed to be used in the description of the embodiments will be briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and it is obvious for those skilled in the art to obtain other drawings based on these drawings without creative efforts.

FIG. 1 is a flow chart illustrating a method for advertising over multiple platforms according to an embodiment of the present invention;

FIG. 2 is a flow chart illustrating another method for advertising across multiple platforms according to an embodiment of the present invention;

FIG. 3 is a schematic structural diagram of an apparatus for advertisement distribution covering multiple platforms according to an embodiment of the present invention;

FIG. 4 is a schematic structural diagram of another apparatus for advertisement distribution covering multiple platforms according to the embodiment of the present invention;

fig. 5 is a schematic structural diagram of another apparatus for advertisement distribution covering multiple platforms according to an embodiment of the present invention.

Detailed Description

In order to make the technical solutions of the present invention better understood, the technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.

The terms "first," "second," and the like in the description and claims of the present invention and in the above-described drawings are used for distinguishing between different objects and not for describing a particular order. Furthermore, the terms "include" and "have," as well as any variations thereof, are intended to cover non-exclusive inclusions. For example, a process, method, apparatus, article, or article that comprises a list of steps or elements is not limited to only those steps or elements listed, but may alternatively include other steps or elements not listed, or inherent to such process, method, article, or article.

Reference herein to "an embodiment" means that a particular feature, structure, or characteristic described in connection with the embodiment can be included in at least one embodiment of the invention. The appearances of the phrase in various places in the specification are not necessarily all referring to the same embodiment, nor are separate or alternative embodiments mutually exclusive of other embodiments. It is explicitly and implicitly understood by one skilled in the art that the embodiments described herein can be combined with other embodiments.

The invention discloses a method and a device for publishing advertisements covering multiple platforms, which can publish advertisements on multiple media platforms, are beneficial to improving the efficiency of publishing advertisements on multiple platforms and are also beneficial to improving the accuracy of publishing advertisements. The following are detailed below.

Example one

Referring to fig. 1, fig. 1 is a flowchart illustrating a method for publishing an advertisement over multiple platforms according to an embodiment of the present invention. The method for publishing the advertisement covering multiple platforms described in fig. 1 may be applied to a device for publishing the advertisement covering multiple platforms, and may also be applied to a cloud server or a local server for publishing the advertisement covering multiple platforms, which is not limited in the embodiment of the present invention. As shown in fig. 1, the method for advertising over multiple platforms may include the following operations:

101. and detecting the advertisement publishing requirement.

In an embodiment of the present invention, the advertisement publishing requirement is used to request to publish an advertisement on at least one media platform, and the advertisement publishing requirement includes an identifier of each media platform.

In the embodiment of the present invention, optionally, when it is detected that there is an advertisement publishing demand, step 102 is triggered and executed; when the advertisement distribution demand is not detected, the flow may be ended.

In the embodiment of the present invention, optionally, the advertisement publishing requirement may further include one or more of an advertisement topic, a media platform to which the advertisement needs to be delivered, a number of media accounts corresponding to each media platform to which the advertisement needs to be delivered, a media account corresponding to the media platform to which the advertisement needs to be delivered, an advertisement publishing time, and a display duration of the advertisement on each media platform. Therefore, by detecting the advertisement publishing requirement, according to the advertisement publishing requirement, the accuracy of selecting the target advertisement content corresponding to the advertisement publishing requirement from the database layer subsequently is improved, and the accuracy of generating the target advertisement matched with each media platform is improved.

102. And selecting target advertisement content corresponding to the advertisement publishing requirement from the database layer according to the advertisement publishing requirement.

In the embodiment of the invention, the database layer comprises a plurality of advertisement contents, and the target advertisement contents are the advertisements to be released.

In the embodiment of the present invention, selecting a target advertisement corresponding to an advertisement publishing requirement from a database layer according to the advertisement publishing requirement may include: and extracting the release demand keywords in the advertisement release demand, and matching the release demand keywords with the advertisement content in the database layer to obtain the target advertisement content corresponding to the advertisement release demand. For example, when the advertisement distribution requirement keyword is "sneakers", the advertisement content matching the "sneakers" is selected from all the advertisement contents included in the database layer, and then one or more advertisement contents are randomly selected from all the advertisement contents matching the "sneakers" as the target advertisement content. Therefore, the target advertisement content matched with the release demand keyword is selected from all the advertisement contents included in the database layer according to the release demand keyword in the advertisement release demand, the target advertisement content matched with the advertisement release demand can be accurately selected, and the accuracy of selecting the target advertisement content is improved, so that the accuracy of subsequently generating the target advertisement corresponding to each media platform is improved, and the material richness of the advertisement content included in the target advertisement is improved.

In this embodiment of the present invention, optionally, one or more target advertisement contents may be provided, which is not limited in this embodiment of the present invention. Optionally, the targeted advertising content may further include one or more of a cover style, a match style, a title style, and a copy style. It should be noted that the target advertisement content is selected from all advertisement contents included in the database layer. By selecting the target advertisement content corresponding to the advertisement publishing requirement, the accuracy of selecting the target advertisement content corresponding to the advertisement publishing requirement from the database layer subsequently is improved, so that the accuracy of generating the target advertisement matched with each media platform is improved, the content richness of generating the target advertisement matched with each media platform is improved, the material diversification of generating the target advertisement matched with each media platform is improved, and the material richness of the advertisement content included in the target advertisement is improved.

In an optional embodiment, before detecting the advertisement publishing requirement, the method further comprises:

all ad content is entered into the database tier.

In this optional embodiment, optionally, the advertisement parameter may be obtained according to an advertisement publishing requirement, or may be obtained randomly, which is not limited in the embodiment of the present invention. It should be noted that the advertisement group parameters may include one or more advertisements targeted to a series of keywords related to a preset topic, and the advertisement group parameters are encapsulated to obtain advertisement content of the advertisement group corresponding to the advertisement group parameters, that is, the advertisement content may include one or more individual advertisements. The advertisement plan parameters are written and written by the advertiser according to the advertisement target and the advertisement text, and the advertisement plan parameters are packaged to obtain the advertisement content corresponding to the advertisement plan parameters, so that whether the advertisement reaches the expected target can be determined through the advertisement plan parameters. If the determination proves that the advertisement has reached its advertising target, the advertisement is determined to be successful. The parameters of the advertisement originality are that the product characteristics and the brand connotation are reflected prominently through a unique technical method or a smart advertisement creation script, and the product sale is promoted according to the characteristics and the brand connotation. Therefore, the advertisement group parameters, the advertisement plan parameters and the advertisement creative parameters are packaged respectively to obtain the advertisement content corresponding to each advertisement parameter, and the efficiency of selecting the target advertisement content corresponding to the advertisement publishing requirement from the database layer can be improved.

In this optional embodiment, further optionally, when the advertisement needs to be published on a plurality of media platforms, the advertisement content corresponding to the advertisement group parameter, the advertisement content corresponding to the advertisement plan parameter, and the advertisement content corresponding to the advertisement creative parameter may be published at the same time, or the advertisement content corresponding to the advertisement group parameter may be published first, the advertisement content corresponding to the advertisement plan parameter may be published again, and the advertisement content corresponding to the advertisement creative parameter may be published finally, which is not limited in the embodiment of the present invention.

Therefore, the optional embodiment can be implemented by packaging the advertisement group parameters, the advertisement plan parameters and the advertisement creative parameters to obtain the advertisement content corresponding to each advertisement parameter, and inputting all the advertisement contents into the database layer, so that the efficiency of selecting the target advertisement content corresponding to the advertisement publishing requirement from the database layer is improved, and the accuracy of selecting the target advertisement content corresponding to the advertisement publishing requirement from the database layer is improved.

103. And determining an advertisement template matched with each media platform according to the identification of each media platform included in the advertisement publishing requirement.

In the embodiment of the invention, each media platform is corresponding to the advertisement template of the media platform.

In the embodiment of the present invention, the identifier of each media platform included in the advertisement publishing requirement corresponds to the media platform on which the advertisement needs to be published in the advertisement publishing requirement, that is, the media platform on which the advertisement needs to be published can be determined by the identifier of each media platform included in the advertisement publishing requirement. Therefore, the advertisement template matched with each media platform is determined through the identification of each media platform included in the advertisement publishing requirement, so that the accuracy of generating the target advertisement matched with each media platform is improved, and the accuracy of publishing the corresponding target advertisement on the media platform is improved.

104. And for each media platform, generating a target advertisement matched with each media platform according to the target advertisement content and the advertisement template matched with the media platform.

In the embodiment of the present invention, optionally, the type of the advertisement content included in the target advertisement content may include one or more of a title type, a copy type, a picture type, a cover type, and a video type. Further optionally, the generating of the target advertisement matched with each media platform may be, according to the target advertisement content and the advertisement template matched with the media platform, identifying a type corresponding to each advertisement content in the target advertisement content, summarizing the same type of advertisement content, and inputting each type of advertisement content to a position corresponding to the type of advertisement content in the advertisement template to generate the target advertisement. For example, when the target advertisement content includes a title type advertisement content, a case type advertisement content, and a cover type advertisement content, the title type advertisement content is input into a position corresponding to a title in the advertisement template, the case type advertisement content is input into a position corresponding to a case in the advertisement template, and the cover type advertisement content is input into a position corresponding to a cover in the advertisement template to generate the target advertisement. In this way, by identifying the type of the advertisement content included in the target advertisement content and inputting the type of the advertisement content into the position corresponding to the advertisement template, the accuracy of generating the target advertisement can be improved.

In the embodiment of the present invention, further optionally, after generating a target advertisement matched with each media platform, an advertisement preview page corresponding to the target advertisement may be output, and whether the advertisement preview page meets the advertisement publishing requirement and is matched with the media platform is judged, and when it is judged that the advertisement preview page meets the advertisement publishing requirement and is matched with the media platform, step 105 is triggered; and when the advertisement preview page is judged not to meet the advertisement publishing requirement and/or the advertisement preview page is not matched with the media platform, re-triggering each media platform, and generating the operation of the target advertisement matched with each media platform according to the target advertisement content and the advertisement template matched with the media platform. Therefore, by outputting the advertisement preview page corresponding to the target advertisement and judging whether the advertisement preview page meets the advertisement publishing requirement and is matched with the media platform, the intelligence of generating the target advertisement can be improved, and the accuracy of generating the target advertisement can be improved.

105. And sending the target advertisement corresponding to each media platform to the media platform through the media account corresponding to each media platform so as to issue the corresponding target advertisement on the media platform.

In this embodiment of the present invention, optionally, the order of sending the target advertisement corresponding to the media platform may be sent simultaneously, or may be sent through a next media account after one media account is sent, which is not limited in this embodiment of the present invention.

It can be seen that, the method for implementing advertisement publishing covering multiple platforms described in fig. 1 can detect advertisement publishing requirements, where the advertisement publishing requirements include an identifier of each media platform, select target advertisement content corresponding to the advertisement publishing requirements from a database layer according to the advertisement publishing requirements, determine an advertisement template matching each media platform according to the identifier of each media platform included in the advertisement publishing requirements, generate a target advertisement matching each media platform according to the target advertisement content and the advertisement template matching each media platform for each media platform, and send the target advertisement corresponding to each media platform to the media platform through a media account corresponding to each media platform, so as to publish the corresponding target advertisement on the media platform. Therefore, the method described in fig. 1 can be implemented to release advertisements on multiple platforms in batch, which is beneficial to improving the efficiency of advertisement release on multiple platforms and also beneficial to improving the accuracy of advertisement release.

Example two

Referring to fig. 2, fig. 2 is a flowchart illustrating a method for publishing an advertisement covering multiple platforms according to an embodiment of the present invention. The method for publishing the advertisement covering multiple platforms depicted in fig. 2 may be applied to a device for publishing the advertisement covering multiple platforms, and may also be applied to a cloud server or a local server for publishing the advertisement covering multiple platforms, which is not limited in the embodiment of the present invention. As shown in fig. 2, the method for advertising over multiple platforms may include the following operations:

201. an advertisement publishing demand is detected, the advertisement publishing demand for requesting publishing of an advertisement on at least one media platform.

202. And selecting target advertisement content corresponding to the advertisement publishing requirement from the database layer according to the advertisement publishing requirement.

203. And determining an advertisement template matched with each media platform according to the identification of each media platform included in the advertisement publishing requirement.

204. And for each media platform, generating a target advertisement matched with each media platform according to the target advertisement content and the advertisement template matched with the media platform.

205. And sending the target advertisement corresponding to each media platform to the media platform through the media account corresponding to each media platform so as to issue the corresponding target advertisement on the media platform.

In the embodiment of the present invention, for other descriptions of steps 201 to 205, please refer to the detailed description of steps 101 to 105 in the first embodiment, which is not repeated herein.

206. And detecting whether feedback information which is fed back by at least one media platform and is used for indicating that the target advertisement corresponding to the media platform fails to be published is received.

In the embodiment of the present invention, when detecting that feedback information for indicating that target advertisement corresponding to at least one media platform fails to be published is received, step 207 is triggered to be executed; when it is detected that the feedback information indicating that the target advertisement corresponding to the media platform fails to be published is not received, the process may be ended.

207. When the feedback information which is fed back by at least one media platform and used for representing the target advertisement release failure corresponding to the media platform is detected to be received, all first media platforms of which the target advertisement release failure is determined from all the media platforms.

In the embodiment of the invention, the media platform with the failed target advertisement release is determined as the first media platform, and all the first media platforms are gathered, so that the efficiency of subsequently analyzing the abnormal reason of the failed target advertisement release corresponding to each first media platform can be improved.

208. And analyzing the abnormal reason of the target advertisement publishing failure corresponding to each first media platform.

In the embodiment of the present invention, the abnormality cause may include one or more of an abnormality of a media account of the first media platform, an abnormality of an advertisement template of a target advertisement corresponding to the first media platform, and an abnormality of advertisement content of a target advertisement corresponding to the first media platform. Therefore, by analyzing the abnormal reasons of the target advertisement release failure corresponding to each first media platform, the accuracy of subsequently formulating the release scheme matched with the abnormal reasons can be improved.

209. And inputting the abnormal reason corresponding to the first media platform into the database layer.

In the embodiment of the invention, the abnormal reasons corresponding to the first media platforms are input into the database layer so as to record the abnormal reasons corresponding to each first media platform, and the abnormal reasons corresponding to each first media platform are analyzed, so that the success rate of issuing the target advertisement can be improved, and the accuracy of issuing the target advertisement can be improved.

It can be seen that, the method for implementing advertisement publishing covering multiple platforms described in fig. 2 can detect advertisement publishing requirements, where the advertisement publishing requirements include an identifier of each media platform, select a target advertisement content corresponding to the advertisement publishing requirements from a database layer according to the advertisement publishing requirements, determine an advertisement template matching each media platform according to the identifier of each media platform included in the advertisement publishing requirements, generate a target advertisement matching each media platform according to the target advertisement content and the advertisement template matching each media platform for each media platform, send the target advertisement corresponding to each media platform to the media platform through a media account corresponding to each media platform to publish the corresponding target advertisement on the media platform, and detect whether to accept a feedback confidence that at least one media platform feeds back to indicate that the target advertisement corresponding to the media platform fails to publish, if yes, all first media platforms of which target advertisement publishing fails are determined from all the media platforms, abnormal reasons of the target advertisement publishing failure corresponding to each first media platform are analyzed, and the abnormal reasons corresponding to the first media platforms are input into the database layer. Therefore, the implementation of the method described in fig. 2 can realize batch advertisement publishing on multiple platforms, which is beneficial to improving the efficiency of advertisement publishing on multiple platforms, improving the accuracy of advertisement publishing, and improving the intelligence of advertisement publishing.

In an optional embodiment, the method further comprises:

the method for formulating the advertisement publishing scheme matched with the abnormal reason corresponding to the first media platform according to the abnormal reason corresponding to the first media platform comprises the following steps:

and when the failure reason is used for indicating that the number of times of issuing the media account corresponding to the first media platform in the preset time period is greater than the preset number threshold, determining an advertisement issuing scheme corresponding to the first media platform, wherein the advertisement issuing scheme comprises the advertisement issuing time corresponding to the first media platform, and the advertisement issuing scheme is used for indicating that the target advertisement corresponding to the first media platform is reissued through the media account corresponding to the first media platform when the advertisement issuing time is reached at the real-time.

In this optional embodiment, for example, the preset time period may be 2 hours, the preset time threshold may be 5 times, and the current time is 8: 30 minutes, and when it is determined that the media account corresponding to the first media platform has issued 5 advertisements within 2 hours, an advertisement issuing scheme corresponding to the target advertisement is determined, where the advertisement issuing scheme includes that the target advertisement corresponding to the first media platform is reissued through the media account corresponding to the first media platform at 10: 31 minutes. Therefore, when the abnormality reason corresponding to the first media platform is used for indicating that the media account of the first media platform is abnormal, the failure reason that the media account corresponding to the first media platform issues the target advertisement corresponding to the first media platform is analyzed, and an advertisement issuing scheme is formulated according to the failure reason, so that the accuracy of issuing the target advertisement can be improved, the exposure rate of issuing the target advertisement can be improved, and the effect of issuing the target advertisement can be improved.

In this optional embodiment, further optionally, formulating an advertisement publishing scheme matching the anomaly reason corresponding to the first media platform according to the anomaly reason corresponding to the first media platform, and may further include: when the abnormal reason corresponding to the first media platform is used for representing the abnormality of the advertisement template of the first media platform, analyzing the abnormal reason of the template of the advertisement template corresponding to the first media platform; when the template abnormal reason is used for indicating that the advertisement template of the template advertisement is not matched with the advertisement template corresponding to the first media platform, the first advertisement template matched with the first media platform is obtained, the first target advertisement matched with the first media platform is regenerated according to the target advertisement content and the first advertisement template, and the first target advertisement is released again through the media account corresponding to the first media platform. Therefore, when the abnormality reason corresponding to the first media platform is used for indicating that the advertisement template of the first media platform is abnormal, the advertisement template corresponding to the first media platform is obtained, and the first target advertisement matched with the first media platform is regenerated, so that the accuracy of issuing the target advertisement can be improved.

Therefore, by implementing the optional embodiment, an advertisement publishing scheme matched with the abnormal reason corresponding to the first media platform can be formulated according to the abnormal reason corresponding to the first media platform, so that the accuracy of target advertisement publishing can be improved, the exposure rate of the target advertisement publishing can be improved, and the effect of the target advertisement publishing can be improved.

In another optional embodiment, the method further comprises:

acquiring flow data corresponding to a target advertisement corresponding to each media platform on each media platform, and calculating a delivery index of target advertisement content on each media platform according to the flow data of the target advertisement corresponding to each media platform, wherein the flow data of the target advertisement corresponding to each media platform comprises one or more of click rate of the target advertisement corresponding to each media platform, browsing rate of the target advertisement corresponding to each media platform, video playing rate of the target advertisement corresponding to each media platform, downloading rate of the target advertisement corresponding to each media platform, forwarding rate of the target advertisement corresponding to each media platform, number of comments of the target advertisement corresponding to each media platform, and display rate of the target advertisement corresponding to each media platform;

judging whether a media platform with a delivery index larger than a preset index threshold exists according to the delivery index of each media platform;

and when judging that the media platforms with the delivery indexes larger than the preset index threshold exist, determining the media platforms with the delivery indexes larger than the preset index threshold as key delivery platforms.

In this optional embodiment, optionally, according to the number of comments of the target advertisement corresponding to each media platform, extracting a keyword of each comment, matching the keyword of each comment with a preset good comment keyword and a preset poor comment keyword to obtain a category of each comment, where the category of each comment includes a good comment category or a poor comment category, calculating the number of comments of the good comment category of each target advertisement and the number of comments of the poor comment category, respectively, and determining the media platform corresponding to the target advertisement whose number of comments of the good comment category is greater than or equal to a preset number threshold of comments as a key delivery platform. Therefore, the comment quantity of each target advertisement is calculated, each comment is classified to obtain the comment of the good comment category and the comment of the bad comment category, and the key launching platform is determined according to the category of the comment and the quantity included in each comment category, so that the accuracy of launching the target advertisement can be improved, the pertinence of launching the target advertisement is improved, and the effect of launching the target advertisement is improved.

In this optional embodiment, further optional, the user information of audience population of each media platform may be analyzed according to the traffic data of the target advertisement corresponding to each media platform, where the user information may include one or more of gender, age group, occupation, eating habit, work and rest habit, exercise habit, and income condition, and targeted advertisement delivery is performed according to the user information of the audience population, which may be beneficial to improving the advertisement delivery effect. For example, when analyzing that the user information age bracket that A media platform corresponds is mostly 20 years to 25 years old, the user is mostly the women, and the habits and customs are for frequent makeup, can confirm this A media platform this moment for the major platform of putting of makeup category advertisement, skin care category advertisement, hair care category advertisement, through analyzing the user information of every media platform like this, can confirm the consumer trend of the user that every media platform corresponds, be favorable to improving the accuracy of putting the target advertisement, thereby be favorable to improving the pertinence of putting the target advertisement, and then be favorable to improving the effect of putting the target advertisement.

It can be seen that, by implementing the optional embodiment, the flow data of the target advertisement corresponding to each media platform can be obtained, the delivery index of the target advertisement content on each media platform is calculated according to the flow data of the target advertisement corresponding to each media platform, and when it is judged that there is a media platform with the delivery index larger than the preset index threshold, the media platform with the delivery index larger than the preset index threshold is determined as the key delivery platform, which can be beneficial to improving the accuracy of delivering the target advertisement, thereby being beneficial to improving the pertinence of delivering the target advertisement and further being beneficial to improving the effect of delivering the target advertisement.

In yet another optional embodiment, for each media platform, after generating a target advertisement matched with the media platform according to the target advertisement content and an advertisement template matched with the media platform, the method further includes, before issuing the corresponding target advertisement on the media platform, sending the target advertisement corresponding to the media platform through a media account corresponding to each media platform, and:

In this optional embodiment, optionally, the preset distribution condition may include whether there is one or more of forbidden vocabulary, forbidden pictures, forbidden videos, and wrongly written words. For example, when it is determined that the target advertisement corresponding to a certain second media platform does not meet the preset publishing condition, the target advertisement corresponding to the second media platform is determined as an abnormal advertisement, the abnormal advertisement is analyzed to obtain an analysis result, when the analysis result is used for indicating that an illegal picture exists in the abnormal advertisement, the illegal picture is detected in the abnormal advertisement, a picture is reselected from the database layer to replace the illegal picture in the abnormal advertisement, and the illegal picture is deleted from the database layer, so that the accuracy of publishing the corresponding target advertisement on the media platform can be improved, the efficiency on the media platform can be improved, and the intelligence of publishing the corresponding target advertisement on the media platform can be improved.

It can be seen that, by determining whether a second media platform exists in all the media platforms, where the corresponding target advertisement does not satisfy the preset publishing condition, if the second media platform exists, the target advertisement corresponding to the second media platform is determined to be an abnormal advertisement, and according to an analysis result obtained by analyzing the second media platform, an operation matched with the analysis result is performed on the abnormal advertisement, which can be beneficial to improving the accuracy of publishing the corresponding target advertisement on the media platform, improving the efficiency on the media platform, and improving the intelligence of publishing the corresponding target advertisement on the media platform.

In yet another alternative embodiment, the analyzing the abnormal advertisement to obtain an analysis result, and performing an operation matching the analysis result on the abnormal advertisement includes:

judging whether illegal materials exist in the abnormal advertisements or not;

when the illegal materials exist in the abnormal advertisements, the illegal materials are modified in the abnormal advertisements according to preset publishing conditions to obtain modified advertisements;

and determining the corrected advertisement as a target advertisement corresponding to the second media platform, and executing an operation of sending the target advertisement corresponding to the media platform through the media account corresponding to each media platform so as to release the corresponding target advertisement on the media platform.

In this optional embodiment, optionally, modifying the illegal material in the abnormal advertisement according to a preset publishing condition to obtain a modified advertisement, which may include: extracting all candidate vocabularies in the violation materials, and judging whether each candidate vocabulary is matched with a preset violation vocabulary or not; when judging that the candidate vocabulary is matched with the preset illegal vocabulary, determining all the candidate vocabularies matched with the preset illegal vocabulary as the vocabulary to be replaced; and replacing all the words to be replaced in the abnormal advertisement to obtain the corrected advertisement. Therefore, the corrected advertisement is obtained by extracting the candidate words in the illegal materials, matching all the candidate words with the preset illegal words and replacing the candidate words matched with the preset illegal words, and the accuracy of obtaining the corrected advertisement is improved, so that the accuracy of issuing the target advertisement is improved, and the effect of delivering the target advertisement is improved.

Therefore, whether illegal materials exist in the abnormal advertisements can be judged by implementing the optional embodiment, if yes, the illegal materials are modified in the abnormal advertisements according to preset publishing conditions to obtain modified advertisements, the modified advertisements are determined as target advertisements corresponding to the second media platform, the target advertisements corresponding to the media platforms are sent to the media platforms through the media accounts corresponding to the media platforms, the accuracy of target advertisement delivery can be improved, the efficiency of target advertisement delivery can be improved, and the effect of target advertisement delivery can be improved.

EXAMPLE III

Referring to fig. 3, fig. 3 is a schematic structural diagram of an apparatus for advertisement distribution covering multiple platforms according to an embodiment of the present invention. As shown in fig. 3, the apparatus may include:

the detecting module 301 is configured to detect an advertisement publishing requirement, where the advertisement publishing requirement is used to request to publish an advertisement on at least one media platform, and the advertisement publishing requirement includes an identifier of each media platform.

The selecting module 302 is configured to select, according to the advertisement publishing requirement, a target advertisement content corresponding to the advertisement publishing requirement from a database layer, where the database layer includes a plurality of advertisement contents, and the target advertisement content is an advertisement to be published.

The determining module 303 is configured to determine an advertisement template matched with each media platform according to the identifier of each media platform included in the advertisement publishing requirement.

And the generating module 304 is configured to generate, for each media platform, a target advertisement matched with each media platform according to the target advertisement content and the advertisement template matched with the media platform.

A sending module 305, configured to send the target advertisement corresponding to each media platform to the media platform through the media account corresponding to the media platform, so as to publish the corresponding target advertisement on the media platform.

It can be seen that the apparatus described in relation to fig. 3 can be implemented to detect the ad distribution requirements, including the identity of each media platform, selecting target advertisement content corresponding to the advertisement publishing requirement from the database layer according to the advertisement publishing requirement, according to the identification of each media platform included by the advertisement publishing requirement, determining an advertisement template matched with each media platform, for each media platform, generating a target advertisement matched with each media platform according to the target advertisement content and the advertisement template matched with the media platform, sending the target advertisement corresponding to each media platform to the media platform through the media account corresponding to the media platform, the corresponding target advertisements are published on the media platform, so that the advertisements can be published on a plurality of platforms in batches, the efficiency of publishing the advertisements on the plurality of platforms is improved, and the accuracy of publishing the advertisements is improved.

In an optional embodiment, as shown in fig. 4, the detecting module 301 is further configured to detect whether feedback information, fed back by at least one media platform, indicating that target advertisement publishing corresponding to the media platform fails is received.

The determining module 303 is further configured to, when the detecting module 301 detects that feedback information, which is fed back by at least one media platform and used for indicating that the target advertisement corresponding to the media platform fails to be published, determine all first media platforms, of which the target advertisement fails to be published, from all media platforms

The apparatus may further include:

the analysis module 306 is configured to analyze an abnormal reason of the target advertisement publishing failure corresponding to each first media platform, where the abnormal reason corresponding to each first media platform includes one or more of an abnormality of a media account of the first media platform, an abnormality of an advertisement template of the target advertisement corresponding to the first media platform, and an abnormality of advertisement content of the target advertisement corresponding to the first media platform.

The input module 307 is configured to input the anomaly reason corresponding to the first media platform into the database layer.

It can be seen that, the apparatus described in fig. 4 can detect an advertisement publishing requirement, where the advertisement publishing requirement includes an identifier of each media platform, select a target advertisement content corresponding to the advertisement publishing requirement from a database layer according to the advertisement publishing requirement, determine an advertisement template matching each media platform according to the identifier of each media platform included in the advertisement publishing requirement, generate a target advertisement matching each media platform according to the target advertisement content and the advertisement template matching each media platform for each media platform, send the target advertisement corresponding to each media platform to the media platform through a media account corresponding to each media platform to publish the corresponding target advertisement on the media platform, and detect whether a feedback confidence that at least one media platform feeds back to indicate that the target advertisement corresponding to the media platform fails to be published, if yes, all first media platforms of which the target advertisement publishing fails are determined from all the media platforms, abnormal reasons of the target advertisement publishing failure corresponding to each first media platform are analyzed, and the abnormal reasons corresponding to the first media platforms are input into the database layer, so that the advertisement can be published on a plurality of platforms in batch, the efficiency of publishing the advertisement on the plurality of platforms is improved, the accuracy of publishing the advertisement is improved, and the intelligence of publishing the advertisement is improved.

In another alternative embodiment, as shown in fig. 4, the apparatus may further include:

the formulating module 308 is configured to formulate an advertisement publishing scheme matching the abnormal reason corresponding to the first media platform according to the abnormal reason corresponding to the first media platform.

The mode of the formulating module 308 formulating the advertisement publishing scheme matched with the abnormal reason corresponding to the first media platform according to the abnormal reason corresponding to the first media platform is specifically as follows:

Therefore, the implementation of the apparatus described in fig. 4 can formulate an advertisement publishing scheme matched with the abnormal reason corresponding to the first media platform according to the abnormal reason corresponding to the first media platform, which can be beneficial to improving the accuracy of target advertisement publishing, improving the exposure rate of the target advertisement publishing, and improving the effect of the target advertisement publishing.

In yet another alternative embodiment, as shown in fig. 4, the apparatus may further include:

the obtaining module 309 is configured to obtain traffic data corresponding to the target advertisement corresponding to each media platform on each media platform.

The calculating module 310 is configured to calculate an advertisement delivery index of the target advertisement content on each media platform according to the traffic data of the target advertisement corresponding to each media platform, where the traffic data of the target advertisement corresponding to each media platform includes one or more of a click quantity of the target advertisement corresponding to each media platform, a browsing quantity of the target advertisement corresponding to each media platform, a video playing quantity of the target advertisement corresponding to each media platform, a downloading quantity of the target advertisement corresponding to each media platform, a forwarding quantity of the target advertisement corresponding to each media platform, a number of comments of the target advertisement corresponding to each media platform, and a display quantity of the target advertisement corresponding to each media platform.

The determining module 311 is configured to determine whether there is a media platform with a delivery index greater than a preset index threshold according to the delivery index of each media platform.

The determining module 303 is further configured to determine, when the determining module 311 determines that there is a media platform whose delivery index is greater than the preset index threshold, the media platform whose delivery index is greater than the preset index threshold is a key delivery platform.

It can be seen that, the implementation of the apparatus described in fig. 4 can obtain the traffic data of the target advertisement corresponding to each media platform at each media platform, and according to the traffic data of the target advertisement corresponding to each media platform, calculate the delivery index of the target advertisement content at each media platform, and when it is determined that there is a media platform whose delivery index is greater than the preset index threshold, determine the media platform whose delivery index is greater than the preset index threshold as a key delivery platform, which can be beneficial to improving the accuracy of delivering the target advertisement, thereby being beneficial to improving the pertinence of delivering the target advertisement, and further being beneficial to improving the effect of delivering the target advertisement.

In yet another alternative embodiment, as shown in fig. 4, the determining module 311 is further configured to, after the generating module 304 generates, for each media platform, a target advertisement matched with each media platform according to the target advertisement content and an advertisement template matched with the media platform, the sending module 305 sends, through a media account corresponding to each media platform, the target advertisement corresponding to the media platform, so as to determine whether there is a second media platform in all media platforms, where the corresponding target advertisement does not meet a preset publishing condition, before publishing the corresponding target advertisement on the media platform.

The determining module 303 is further configured to determine, when the determining module 311 determines that the second media platform exists, the target advertisement corresponding to the second media platform as an abnormal advertisement.

The analysis module 306 is further configured to analyze the abnormal advertisement to obtain an analysis result, and perform an operation matching the analysis result on the abnormal advertisement.

The determining module 311 is further configured to, when it is determined that the second media platform does not exist, trigger the sending module 305 to execute an operation of sending the target advertisement corresponding to each media platform to the media platform through the media account corresponding to the media platform, so as to issue the corresponding target advertisement on the media platform.

It can be seen that, by implementing the apparatus described in fig. 4, whether a second media platform exists in all the media platforms, where the corresponding target advertisement does not satisfy the preset publishing condition, and if the second media platform exists, determining the target advertisement corresponding to the second media platform as an abnormal advertisement, and according to an analysis result obtained by analyzing the second media platform, performing an operation matching the analysis result on the abnormal advertisement, the apparatus can be beneficial to improving the accuracy of publishing the corresponding target advertisement on the media platform, improving the efficiency on the media platform, and improving the intelligence of publishing the corresponding target advertisement on the media platform.

In yet another alternative embodiment, as shown in fig. 4, the analysis module 306 analyzes the abnormal advertisement to obtain an analysis result, and the manner of performing the operation matched with the analysis result on the abnormal advertisement is specifically as follows:

judging whether illegal materials exist in the abnormal advertisements or not;

It can be seen that, the implementation of the apparatus described in fig. 4 can determine whether the abnormal advertisement has the illegal material, if yes, the illegal material is modified in the abnormal advertisement according to the preset publishing condition, so as to obtain the corrected advertisement, the corrected advertisement is determined as the target advertisement corresponding to the second media platform, and the target advertisement corresponding to each media platform is sent to the media platform through the media account corresponding to the media platform.

In yet another alternative embodiment, as shown in fig. 4, the obtaining module 309 is further configured to obtain advertisement parameters before the detecting module 301 detects the advertisement publishing requirement, where the advertisement parameters include one or more of advertisement group parameters, advertisement planning parameters, and advertisement creative parameters;

the apparatus may further include:

the encapsulating module 312 is configured to encapsulate each advertisement parameter to obtain an advertisement content corresponding to each advertisement parameter.

The input module 307 is further configured to input all advertisement contents to the database layer.

It can be seen that, by implementing the apparatus described in fig. 4, the advertisement content corresponding to each advertisement parameter can be obtained by encapsulating the advertisement group parameter, the advertisement plan parameter, and the advertisement creative parameter, and all the advertisement contents are input into the database layer, which can be beneficial to improving the efficiency of selecting the target advertisement content corresponding to the advertisement publishing requirement from the database layer, and improving the accuracy of selecting the target advertisement content corresponding to the advertisement publishing requirement from the database layer.

Example four

Referring to fig. 5, fig. 5 is a schematic structural diagram of another apparatus for advertisement distribution covering multiple platforms according to an embodiment of the present invention. As shown in fig. 5, the apparatus for advertisement distribution covering multiple platforms may include:

a memory 401 storing executable program code;

a processor 402 coupled with the memory 401;

the processor 402 calls the executable program code stored in the memory 401 to execute the steps of the method for advertising over multiple platforms described in the first embodiment or the second embodiment of the present invention.

EXAMPLE five

The embodiment of the invention discloses a computer storage medium, which stores computer instructions, and the computer instructions are used for executing the steps of the method for advertising over multiple platforms, which is described in the first embodiment of the invention or the second embodiment of the invention, when being called.

EXAMPLE six

The embodiment of the invention discloses a computer program product, which comprises a non-transitory computer readable storage medium storing a computer program, wherein the computer program is operable to make a computer execute the steps of the method for covering multi-platform advertisement publishing described in the first embodiment or the second embodiment.

The above-described embodiments of the apparatus are merely illustrative, and the modules described as separate components may or may not be physically separate, and the components shown as modules may or may not be physical modules, may be located in one place, or may be distributed on a plurality of network modules. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the present embodiment. One of ordinary skill in the art can understand and implement it without inventive effort.

Through the above detailed description of the embodiments, those skilled in the art will clearly understand that the embodiments may be implemented by software plus a necessary general hardware platform, and may also be implemented by hardware. Based on such understanding, the above technical solutions may be embodied in the form of a software product, which may be stored in a computer-readable storage medium, where the storage medium includes a Read-Only Memory (ROM), a Random Access Memory (RAM), a Programmable Read-Only Memory (PROM), an Erasable Programmable Read-Only Memory (EPROM), a One-time Programmable Read-Only Memory (OTPROM), an Electrically Erasable Programmable Read-Only Memory (EEPROM), a Compact Disc-Read-Only Memory (CD-ROM), or other disk memories, CD-ROMs, or other magnetic disks, A tape memory, or any other medium readable by a computer that can be used to carry or store data.

Finally, it should be noted that: the method and apparatus for advertisement distribution covering multiple platforms disclosed in the embodiments of the present invention are only the preferred embodiments of the present invention, and are only used for illustrating the technical solutions of the present invention, not for limiting the same; although the present invention has been described in detail with reference to the foregoing embodiments, it will be understood by those skilled in the art; the technical solutions described in the foregoing embodiments may still be modified, or some technical features may be equivalently replaced; and the modifications or the substitutions do not make the essence of the corresponding technical solutions depart from the spirit and scope of the technical solutions of the embodiments of the present invention.

Claims

1. A method of advertising that covers multiple platforms, the method comprising:

2. The method of claim 1, further comprising:

3. The method of claim 2, further comprising:

4. A method of advertising over multiple platforms as recited in claim 3, further comprising:

5. The method according to claim 3, wherein after generating the target advertisement matched with the media platform according to the target advertisement content and the advertisement template matched with the media platform for each media platform, the method further comprises, before issuing the corresponding target advertisement on the media platform, sending the target advertisement corresponding to the media platform through the media account corresponding to each media platform:

6. The method for advertising according to claim 5, wherein the analyzing the abnormal advertisement to obtain an analysis result, and performing an operation matching the analysis result on the abnormal advertisement comprises:

judging whether the abnormal advertisement has illegal materials or not;

7. The method of claim 5, wherein prior to detecting an advertising demand, the method further comprises:

inputting all the advertisement contents into a database layer.

8. An apparatus for overlaying multi-platform advertising, the apparatus comprising:

9. An apparatus for overlaying multi-platform advertising, the apparatus comprising:

a memory storing executable program code;

a processor coupled with the memory;

the processor calls the executable program code stored in the memory to execute a method of advertising over multiple platforms as claimed in any one of claims 1 to 7.

10. A computer storage medium having stored thereon computer instructions which, when invoked, perform a method of advertising over multiple platforms as claimed in any one of claims 1 to 7.