CN102819580A - Monitoring method and system of advertisements of internet third-part media website - Google Patents
Monitoring method and system of advertisements of internet third-part media website Download PDFInfo
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- CN102819580A CN102819580A CN2012102605870A CN201210260587A CN102819580A CN 102819580 A CN102819580 A CN 102819580A CN 2012102605870 A CN2012102605870 A CN 2012102605870A CN 201210260587 A CN201210260587 A CN 201210260587A CN 102819580 A CN102819580 A CN 102819580A
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Abstract
The invention relates to a monitoring method and a system of advertisements of an internet third-part media website. The method comprises the following steps of: step A, a webpage content of a media website is collected; step B, the webpage content is extracted according to an advertisement content feature model, the webpage content matched with the advertisement content feature model is extracted; step C, the advertisement recognizing contents are separated; step D, advertisement data is compared with advertising information; step E, an advertising state result after comparing the advertisement data with the advertising information is output. The system is the system realizing the method. According to the invention, by collecting the webpage content of the third-party media website and using the advertisement content feature model, the advertisement content is recognized without a third-party media interface; therefore, an advertising condition can be automatically monitored.
Description
Technical field
The present invention relates to the advertisement monitoring technique, be specifically related to internet third party online media sites advertisement method for supervising and system thereof.
Background technology
If certain company has or acted on behalf of the advertising resource of a large amount of internet media websites, but only have the right to use and do not have administrative power, so be very weak for the ability to supervise of these advertising resources.In the existing technology, there be not third party's online media sites to provide under the situation of interface, because the problem of the extracting of advertisement and identification; Can't realize automatic monitoring to the advertisement putting situation; That is to say, to the monitoring of advertisement, also rest on the manual supervisory stage at present.
Summary of the invention
The invention reside in a kind of internet third party online media sites advertisement method for supervising and the system of providing, it can solve the problem that prior art can not be monitored the advertisement of third party's online media sites automatically.
In order to achieve the above object, the technical scheme that the present invention adopted is following:
Internet third party online media sites advertisement method for supervising, it may further comprise the steps:
Steps A, the content of pages of online media sites is gathered, the network address of the content of pages of said online media sites is the network address at advertisement position place, and the information of the advertisement position under the information of online media sites and this online media sites all is stored in the media management database;
Step B, content of pages is extracted according to the ad content characteristic model; Extract the content of pages that is complementary with the ad content characteristic model; The content of pages that extracts is designated as advertisement identification content, and said ad content characteristic model is stored in the characteristic of advertisement database;
Step C, advertisement identification content is separated, contents separated comprises the page address and the advertisement putting waiting of advertisement putting intention, advertisement putting address, advertisement position weight, advertisement position place online media sites, and contents separated is designated as ad data;
Step D, ad data and advertisement putting information are compared; Said advertisement putting information stores is in the advertisement information management database, and said advertisement putting information comprises the page address and the former advertisement putting waiting of former advertisement putting intention, former advertisement putting address, former advertisement position weight, former advertisement position place online media sites;
Advertisement putting state outcome after step e, output ad data and the advertisement putting information comparison.
As preferably; In order to access the set of advertisement link; The advertisement putting address is further visited; Identify 301 redirects and 302 redirects, all collect the address of redirect each time up to page jump and arrive final page, all collected jump address all belong to the advertisement putting address.
The present invention also provides a kind of internet third party online media sites advertisement monitoring system, and it comprises with lower component,
The advertisement acquisition module: the content of pages to online media sites is gathered, and the network address of the content of pages of said online media sites is the network address at advertisement position place, and the information of the advertisement position under the information of online media sites and this online media sites all is stored in the media management database;
Commercials extraction module: content of pages is extracted according to the ad content characteristic model; Extract the content of pages that is complementary with the ad content characteristic model; The content of pages that extracts is designated as advertisement identification content, and said ad content characteristic model is stored in the characteristic of advertisement database;
Advertisement separation module: advertisement identification content is separated; Contents separated comprises the page address and the advertisement putting waiting of advertisement putting intention, advertisement putting address, advertisement position weight, advertisement position place online media sites, and contents separated is designated as ad data;
Advertisement comparing module: ad data and advertisement putting information are compared; Said advertisement putting information stores is in the advertisement information management database, and said advertisement putting information comprises the page address and the former advertisement putting waiting of former advertisement putting intention, former advertisement putting address, former advertisement position weight, former advertisement position place online media sites;
Display module as a result: the advertisement putting state outcome after output ad data and the advertisement putting information comparison.
As preferably; In order to access the set of advertisement link; In the advertisement separation module, the advertisement putting address is further visited, identified 301 redirects and 302 redirects; All collect the address of redirect each time up to page jump to final page, all collected jump address all belong to the advertisement putting address.
The present invention has following beneficial effect:
Through the content of pages of third party's online media sites is gathered; And utilize the ad content characteristic model just can not identify ad content through third party's media interface; Thereby the advertisement putting situation is carried out automatically-monitored, can know the agent advertisement state of resources more intuitively, decision-making foundation is provided to administration and supervision authorities through showing the advertisement putting state outcome; To finance the clearing foundation is provided, the resource operating position is provided for media and sale.
Description of drawings
Fig. 1 is the process flow diagram of the internet third party online media sites advertisement method for supervising of preferred embodiment of the present invention;
Fig. 2 is the functional-block diagram of the internet third party online media sites advertisement monitoring system of preferred embodiment of the present invention.
Embodiment
Below, in conjunction with accompanying drawing and embodiment, the present invention done further describing, so that clearerly understand the present invention's technological thought required for protection.
For the ease of understanding the present invention, following technical term is described:
Online media sites, management belongs to its a plurality of advertisement positions, is equivalent to the Classification Management to advertisement position, and itself has comprised and has increased unique ID, online media sites title, online media sites network address certainly, and online media sites can comprise a plurality of advertisement positions.
Advertisement position; It is managed by online media sites; An advertisement position is only to there being online media sites, and itself has comprised online media sites ID, advertisement position title, advertisement position weight, the advertisement position state that increases unique ID, association certainly, the page network address of advertisement position place online media sites.
The advertisement information management database includes advertisement main information, advertisement putting information.Advertisement main information comprises: the unique ID of advertiser, advertiser's title, advertiser's contact method.Advertisement putting information comprises: increase unique ID, related advertisement delivery position ID, related advertiser ID, advertisement putting waiting, advertisement putting intention, advertisement putting address, advertisement putting form, ad classification certainly.
Through the association between advertisement position, advertiser, the advertisement putting information; Just can form a complete advertisement putting, its particular content comprises: advertiser, ad classification, online media sites, advertisement position, advertising creative, advertisement link, advertisement form, beginning and ending time, concrete advertisement putting waiting, input fate.
The ad content characteristic model, find out its characteristic, and it carried out sorted generalization through ad content, advertisement link etc. is collected and analyzed early stage, sets up a data model.
As shown in Figure 1, networking third party online media sites advertisement method for supervising, it may further comprise the steps:
S01, regularly the content of pages of online media sites is gathered (such as every at a distance from 1 hour or every at a distance from 2 hours etc.); Page address information through the place of the advertisement position inside advertisement position online media sites navigates to the target web that needs collection; Content of pages is grasped; The relevant information of advertisement is also contained in the information the inside of this extracting, that is to say, the network address of the content of pages of said online media sites is the network address at advertisement position place; The information of the advertisement position under the information of online media sites and this online media sites all is stored in the media management database, and the data in the media management database can import the data of third party system (like these online media sites) through software interface;
S02, content of pages is extracted according to the ad content characteristic model; Find out the advertisement of content of pages the inside; Promptly handle extracts with the content of pages that the ad content characteristic model is complementary, and the content of pages that extracts is designated as advertisement identification content, and said ad content characteristic model is stored in the characteristic of advertisement database; Wherein, the data in the characteristic of advertisement database are to import the data of the third party system company of this characteristic of advertisement database (as have) through software interface;
Wherein, the ad content characteristic model comprises advertising message collection and ad content signature analysis two parts;
Concrete, following steps are carried out in advertising message collection (promptly content of pages being extracted):
Content of pages grasps; At first collect the medium network address; Mode (like crawlers) magnanimity through reptile is gathered the media page content, and the content of wherein collecting is the literal hyperlink, comprises that word content, chained address, link appear at the position of the page (being the advertisement position weight);
Ad content signature analysis (promptly finding out the advertisement of content of pages the inside) carries out following steps:
E1, to the advertisement link address; The chained address that comprises redirect; Find out its common keywords; Such as in link, " ad ", " link ", " count ", " tongji " these characters having occurred, this record just can be judged as advertisement (judging that to be linked as these data are first foundations of advertisement) so; E2, normal conditions, according to chain fetch judge whether for advertisement meeting beguine according to word content judge more simple with accurately, but when when being linked as foundation and still being not sure of it and being advertisement; Just need determine whether to be advertisement, for example, find out the common keywords of advertising slogan according to word content; And write down the position that this key word occurs in advertising slogan, such as the head that appears at advertising slogan, appear at the middle part of advertising slogan; Appear at the afterbody of advertising slogan, for example, advertising slogan is that " special price " is exactly the key word of advertising slogan the inside in " special price hotel reservation; secret instrument ", and its position is exactly the head of advertising slogan, so " special price " this key word; And the head that appears at advertising slogan is exactly the characteristic of an advertising slogan, if a word content meets this characteristic, just can judge that it is exactly an advertisement; Preserving concatenated key and advertising slogan characteristic that E1 and E2 did, is first basis for estimation with concatenated key, is characterized as additional basis for estimation with advertising slogan, just can set up ad content signature analysis model;
S03, advertisement identification content is separated, contents separated comprises the page address and the advertisement putting waiting of advertisement putting intention, advertisement putting address, advertisement position weight, advertisement position place online media sites, and contents separated is designated as ad data; Wherein, The advertisement putting address is further visited, identified 301 redirects and 302 redirects, all collect the address of redirect each time up to page jump to final page; All collected jump address all belong to the advertisement putting address; Also corresponding the set of advertisement link (comprised start address, jump address, final address,, so just had only a start address) if redirect is not passed through in the advertisement putting address;
Ad data final data record is like table 1;
| Embodying of ad data | Ad data |
| Advertising slogan | The advertisement putting intention |
| The set of advertisement link | The advertisement putting address |
| The position at advertisement position place in the online media sites page, the size of the advertisement page (after the weighting) | The advertisement position weight |
| Online media sites page URL | The page address of advertisement position place online media sites |
| Time | The advertisement putting waiting |
Table 1
S04, ad data and advertisement putting information are compared; Said advertisement putting information stores is in the advertisement information management database, and said advertisement putting information comprises the page address and the former advertisement putting waiting of former advertisement putting intention, former advertisement putting address, former advertisement position weight, former advertisement position place online media sites; Be corresponding the comparing that embody one by one in the ad data, compare, see if there is variation like the advertisement putting intention of ad data and the former advertisement putting intention of advertisement putting information with embodying of advertisement putting information;
Wherein, the data in the advertisement information management database are to import the data of the third party system company of this advertisement putting information (as have) through software interface;
Concrete, the process that ad data and advertisement putting information are compared is:
1) reptile does not climb to the ad data of current advertisement position, then is unusual, Exception Type: do not have the monitoring feedback data;
2) coupling first according to climbing the ad data of returning, is found out the ad data that is consistent with current advertisement position, and according to the line number and the total line number calculating of advertisement position page ratio value at advertisement position place, as advertisement position weight initialization value; Reptile has climbed to the ad data of current advertisement position, but the weight of the ratio value of ad data and advertisement position all do not meet, and then is unusual, Exception Type: have waiting and do not throw in;
3) reptile has climbed to the ad data of current advertisement position; And be contained in the ad data that current advertisement position weight is consistent; Then the advertisement putting intention is mated (remove special symbol, as * [] [] etc.), if advertisement putting intention and former advertisement putting intention do not match; Then be unusual, Exception Type: advertising slogan does not match;
4) if advertising slogan is consistent with former advertisement putting intention, then the location is finally thrown in advertisement and mate, if the advertisement putting address does not match, then is unusual, and Exception Type: advertisement link does not match;
5) if there is not waiting, but reptile has the feedback record of this advertisement position, then is unusual, and Exception Type: no waiting has input, and advertisement position is occupied;
6) normal.Except that 5 kinds of top situation, remaining situation is normally.
7) coupling finishes;
Advertisement putting state outcome after S05, output ad data and the advertisement putting information comparison; The corporate manager just can see the state after ad data and the advertisement putting information comparison very intuitively; The most important thing is to see the time of final advertisement putting waiting, like this, the corporate manager just can know clearly whether advertisement expires; Whether to renew, whether proper etc. by the online media sites management.
The advertisement putting state outcome is as shown in the table:
| Matching result | Explanation |
| There is not the monitoring feedback data | Reptile does not climb to the ad data of current advertisement position |
| Having waiting does not throw in | Reptile has climbed to the ad data of current advertisement position, but the weight of the ratio value of ad data and advertisement position does not all meet |
| Advertising slogan does not match | Reptile has climbed to the ad data of current advertisement position, and is contained in the ad data that current advertisement position weight is consistent, and then tag line is mated (remove special symbol, as * [] [] etc.), if not the matching of tag line and waiting |
| Advertisement link does not match | If advertising slogan is consistent with waiting, then the final chained address of advertisement is mated, if the chained address does not match |
| No waiting has input, and advertisement position is occupied | If there is not waiting, but reptile has the feedback record of this advertisement position |
| Normally | Except that 5 kinds of top situation, remaining situation is normally. |
In order to realize said method, present embodiment also provides internet third party online media sites advertisement monitoring system 10, and it comprises with lower component,
Advertisement acquisition module 100: the content of pages to online media sites is gathered; The network address of the content of pages of said online media sites is the network address at advertisement position place, and the information of the advertisement position under the information of online media sites and this online media sites all is stored in the media management database 600;
Commercials extraction module 200: content of pages is extracted according to the ad content characteristic model; Extract the content of pages that is complementary with the ad content characteristic model; The content of pages that extracts is designated as advertisement identification content, and said ad content characteristic model is stored in the characteristic of advertisement database 700;
Advertisement separation module 300: advertisement identification content is separated; Contents separated comprises the page address and the advertisement putting waiting of advertisement putting intention, advertisement putting address, advertisement position weight, advertisement position place online media sites, and contents separated is designated as ad data; Wherein, also need further visit the advertisement putting address, identify 301 redirects and 302 redirects, all collect the address of redirect each time up to page jump and arrive final page, all collected jump address all belong to the advertisement putting address;
Advertisement comparing module 400: ad data and advertisement putting information are compared; Said advertisement putting information stores is in advertisement information management database 800, and said advertisement putting information comprises the page address and the former advertisement putting waiting of former advertisement putting intention, former advertisement putting address, former advertisement position weight, former advertisement position place online media sites;
Display module 500 as a result: the advertisement putting state outcome after output ad data and the advertisement putting information comparison.
Present embodiment has following technique effect:
1. do not provide under the situation of data-interface at third party's online media sites, can collect the advertising message of third party's online media sites, utilized page advertisement recognition technology, advertisement link redirect analytical technology, advertisement link content of pages analytical technology.
2. ad content characteristic model; Collect a large amount of ad datas; Excavate and data analysis through data, set up (mobile phone) internet media advertiser web site feature database, these characteristic of advertisement are further sorted out and analysis again; Form an ad content characteristic matching model, the content on the webpage is carried out advertisement identification through this model.
3. ad content comparison through the content match technology, to the information and the advertisement putting information of the collecting screening of comparing, is judged the advertisement putting state, the automatically-monitored result's displaying of realization advertisement putting situation.
For a person skilled in the art, can make other various corresponding changes and distortion, and these all changes and distortion should belong within the protection domain of claim of the present invention all according to the technical scheme and the design of above description.
Claims (4)
1. internet third party online media sites advertisement method for supervising is characterized in that, may further comprise the steps:
Steps A, the content of pages of online media sites is gathered, the network address of the content of pages of said online media sites is the network address at advertisement position place, and the information of the advertisement position under the information of online media sites and this online media sites all is stored in the media management database;
Step B, content of pages is extracted according to the ad content characteristic model; Extract the content of pages that is complementary with the ad content characteristic model; The content of pages that extracts is designated as advertisement identification content, and said ad content characteristic model is stored in the characteristic of advertisement database;
Step C, advertisement identification content is separated, contents separated comprises the page address and the advertisement putting waiting of advertisement putting intention, advertisement putting address, advertisement position weight, advertisement position place online media sites, and contents separated is designated as ad data;
Step D, ad data and advertisement putting information are compared; Said advertisement putting information stores is in the advertisement information management database, and said advertisement putting information comprises the page address and the former advertisement putting waiting of former advertisement putting intention, former advertisement putting address, former advertisement position weight, former advertisement position place online media sites;
Advertisement putting state outcome after step e, output ad data and the advertisement putting information comparison.
2. internet third party online media sites advertisement method for supervising as claimed in claim 1; It is characterized in that; Among the step C, the advertisement putting address is further visited, identified 301 redirects and 302 redirects; All collect the address of redirect each time up to page jump to final page, all collected jump address all belong to the advertisement putting address.
3. internet third party online media sites advertisement monitoring system is characterized in that, comprise with lower component,
The advertisement acquisition module: the content of pages to online media sites is gathered, and the network address of the content of pages of said online media sites is the network address at advertisement position place, and the information of the advertisement position under the information of online media sites and this online media sites all is stored in the media management database;
Commercials extraction module: content of pages is extracted according to the ad content characteristic model; Extract the content of pages that is complementary with the ad content characteristic model; The content of pages that extracts is designated as advertisement identification content, and said ad content characteristic model is stored in the characteristic of advertisement database;
Advertisement separation module: advertisement identification content is separated; Contents separated comprises the page address and the advertisement putting waiting of advertisement putting intention, advertisement putting address, advertisement position weight, advertisement position place online media sites, and contents separated is designated as ad data;
Advertisement comparing module: ad data and advertisement putting information are compared; Said advertisement putting information stores is in the advertisement information management database, and said advertisement putting information comprises the page address and the former advertisement putting waiting of former advertisement putting intention, former advertisement putting address, former advertisement position weight, former advertisement position place online media sites;
Display module as a result: the advertisement putting state outcome after output ad data and the advertisement putting information comparison.
4. internet third party online media sites advertisement method for supervising as claimed in claim 1; It is characterized in that; In the advertisement separation module, the advertisement putting address is further visited, identified 301 redirects and 302 redirects; All collect the address of redirect each time up to page jump to final page, all collected jump address all belong to the advertisement putting address.
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| CN201210260587.0A CN102819580B (en) | 2012-07-25 | 2012-07-25 | Internet third party online media sites broadcast monitoring method and system |
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| CN103150668A (en) * | 2013-03-19 | 2013-06-12 | 北京集奥聚合科技有限公司 | Internet whole network advertising identification method based on content identification |
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| CN103678595A (en) * | 2013-12-13 | 2014-03-26 | 苏州网信工商信用服务有限公司 | Advertisement monitoring system of mobile internet |
| CN105976202A (en) * | 2016-04-29 | 2016-09-28 | 合网络技术（北京）有限公司 | Advertising monitoring method and device |
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| CN107046488A (en) * | 2017-03-31 | 2017-08-15 | 北京奇艺世纪科技有限公司 | A kind of advertisement putting fault detection method, apparatus and system |
| CN109598532A (en) * | 2017-09-30 | 2019-04-09 | 北京国双科技有限公司 | Determination method, apparatus, storage medium and the processor of advertisement dispensing result |
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| CN114358819A (en) * | 2021-12-22 | 2022-04-15 | 广州趣丸网络科技有限公司 | Method and device for publishing advertisement covering multiple platforms |
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| CN109598532A (en) * | 2017-09-30 | 2019-04-09 | 北京国双科技有限公司 | Determination method, apparatus, storage medium and the processor of advertisement dispensing result |
| CN110097113A (en) * | 2019-04-26 | 2019-08-06 | 北京奇艺世纪科技有限公司 | A kind of monitoring shows the method, apparatus and system of information jettison system working condition |
| CN110097113B (en) * | 2019-04-26 | 2021-03-26 | 北京奇艺世纪科技有限公司 | Method, device and system for monitoring working state of display information delivery system |
| CN112016953A (en) * | 2020-07-08 | 2020-12-01 | 北京新意互动数字技术有限公司 | Method and system for automatically detecting network advertisement putting state |
| CN114358819A (en) * | 2021-12-22 | 2022-04-15 | 广州趣丸网络科技有限公司 | Method and device for publishing advertisement covering multiple platforms |
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