CN103678595A - Advertisement monitoring system of mobile internet - Google Patents
Advertisement monitoring system of mobile internet Download PDFInfo
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- CN103678595A CN103678595A CN201310683595.0A CN201310683595A CN103678595A CN 103678595 A CN103678595 A CN 103678595A CN 201310683595 A CN201310683595 A CN 201310683595A CN 103678595 A CN103678595 A CN 103678595A
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- advertisement
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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- Development Economics (AREA)
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- Game Theory and Decision Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
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Abstract
The invention discloses an advertisement monitoring system of a mobile internet. The advertisement monitoring system is characterized in that a collecting module, an extracting module, a separation module, a comparing module and a displaying module are included. The page content of a WAP website is collected, an advertisement content feature model is used for identifying and is compared with original advertisement injecting information, so that an advertisement injecting phenomenon is automatically monitored, and the state of advertisement resources can be visually known by showing advertisement injecting state results.
Description
Technical field
The invention belongs to mobile internet technical field, be specifically related to a kind of advertisement monitoring system of mobile Internet.
Background technology
Universal along with mobile phone, development of Mobile Internet technology is high speed development thereupon also, and the information on mobile Internet is also more and more abundanter, and the user of surfing Internet with cell phone increases severely.Enterprise also starts to utilize this instrument of mobile Internet to improve the influence power of self, or directly utilize mobile Internet to create commercial value, the WAP site of each entity that for example we see, due to mobile Internet can be cheap, rapidly, transmission of information efficiently, so there is a large amount of advertising messages to be distributed on each large WAP site, the visitor who waits for website browses, in prior art, in the situation that not having WAP site that interface is provided, because the problem of the crawl of advertisement and identification, can't realize the automatic monitoring to advertisement putting situation.
Summary of the invention
The object of this invention is to provide a kind of advertisement monitoring system that can overcome above-mentioned defect, can carry out the mobile Internet of automatic monitoring.
For achieving the above object, the present invention has adopted following technical scheme:
An advertisement monitoring system for mobile Internet, is characterized in that, comprises
Acquisition module, for gathering the content of pages of advertisement putting WAP site, the network address of described content of pages is the network address at advertisement position place;
Extraction module, for according to ad content characteristic model, above-mentioned content of pages being extracted, wanting that with ad content characteristic model the content of pages mating extracts, the content of pages of extraction is labeled as advertisement identification content;
Split module, for described advertisement identification content is split, the content of fractionation comprises page address and the advertisement putting time of advertisement putting address, website, advertisement position place; The content-label splitting is ad data;
Comparison module, for ad data and former advertisement putting information are compared, described former advertisement putting information comprises page address and the former advertisement putting time of former advertisement putting address, website, former advertisement position place.
As one of preferred version, also comprise WAP site management database, the information of described advertisement putting WAP site is stored in described WAP site management database.
As one of preferred version, also comprise characteristic of advertisement database, described ad content characteristic model is stored in described characteristic of advertisement database.
As one of preferred version, also comprise advertisement information management database, described former advertisement putting information is stored in described advertisement information management database.
As one of preferred version, also comprise result display module, for exporting ad data and the former advertisement putting information advertisement putting state outcome after relatively.
Invention advantage:
The advertisement monitoring system tool of mobile Internet of the present invention has the following advantages:
By the content of pages to WAP site, gather, and utilize ad content characteristic model to identify and compare with former advertisement putting information, thereby advertisement putting situation is carried out automatically-monitored, by display advertisement commit condition result, can know intuitively the state of advertising resource.
Accompanying drawing explanation
Fig. 1 is the structured flowchart of the advertisement monitoring system of mobile Internet of the present invention;
Embodiment
Below in conjunction with accompanying drawing and a preferred embodiment, technical scheme of the present invention is further described.
Embodiment:
As shown in Figure 1: the advertisement monitoring system of a kind of mobile Internet that the present embodiment discloses, comprises
Acquisition module, for gathering the content of pages of advertisement putting WAP site, the network address of described content of pages is the network address at advertisement position place;
Extraction module, for according to ad content characteristic model, above-mentioned content of pages being extracted, wanting that with ad content characteristic model the content of pages mating extracts, the content of pages of extraction is labeled as advertisement identification content;
Split module, for described advertisement identification content is split, the content of fractionation comprises page address and the advertisement putting time of advertisement putting address, website, advertisement position place; The content-label splitting is ad data;
Comparison module, for ad data and former advertisement putting information are compared, described former advertisement putting information comprises page address and the former advertisement putting time of former advertisement putting address, website, former advertisement position place.
As one of preferred version, also comprise WAP site management database, the information of described advertisement putting WAP site is stored in described WAP site management database.
As one of preferred version, also comprise characteristic of advertisement database, described ad content characteristic model is stored in described characteristic of advertisement database.
As one of preferred version, also comprise advertisement information management database, described former advertisement putting information is stored in described advertisement information management database.
As one of preferred version, also comprise result display module, for exporting ad data and the former advertisement putting information advertisement putting state outcome after relatively.
It is to be noted; as described above is only in order to explain the present invention's preferred embodiment; not attempt is done any formal restriction to the present invention according to this; be with; all any modification or changes that has the relevant the present invention that does under identical invention spirit, all must be included in the category that the invention is intended to protection.
Claims (5)
1. an advertisement monitoring system for mobile Internet, is characterized in that, comprises
Acquisition module, for gathering the content of pages of advertisement putting WAP site, the network address of described content of pages is the network address at advertisement position place;
Extraction module, for according to ad content characteristic model, above-mentioned content of pages being extracted, wanting that with ad content characteristic model the content of pages mating extracts, the content of pages of extraction is labeled as advertisement identification content;
Split module, for described advertisement identification content is split, the content of fractionation comprises page address and the advertisement putting time of advertisement putting address, website, advertisement position place; The content-label splitting is ad data;
Comparison module, for ad data and former advertisement putting information are compared, described former advertisement putting information comprises page address and the former advertisement putting time of former advertisement putting address, website, former advertisement position place.
2. the advertisement monitoring system of mobile Internet according to claim 1, is characterized in that, also comprises WAP site management database, and the information of described advertisement putting WAP site is stored in described WAP site management database.
3. the advertisement monitoring system of mobile Internet according to claim 2, is characterized in that, also comprises characteristic of advertisement database, and described ad content characteristic model is stored in described characteristic of advertisement database.
4. the advertisement monitoring system of mobile Internet according to claim 3, is characterized in that, also comprises advertisement information management database, and described former advertisement putting information is stored in described advertisement information management database.
5. the advertisement monitoring system of mobile Internet according to claim 4, is characterized in that, also comprises result display module, for exporting ad data and the former advertisement putting information advertisement putting state outcome after relatively.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201310683595.0A CN103678595A (en) | 2013-12-13 | 2013-12-13 | Advertisement monitoring system of mobile internet |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201310683595.0A CN103678595A (en) | 2013-12-13 | 2013-12-13 | Advertisement monitoring system of mobile internet |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN103678595A true CN103678595A (en) | 2014-03-26 |
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Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201310683595.0A Pending CN103678595A (en) | 2013-12-13 | 2013-12-13 | Advertisement monitoring system of mobile internet |
Country Status (1)
| Country | Link |
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| CN (1) | CN103678595A (en) |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN112016953A (en) * | 2020-07-08 | 2020-12-01 | 北京新意互动数字技术有限公司 | Method and system for automatically detecting network advertisement putting state |
Citations (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN202058145U (en) * | 2011-01-31 | 2011-11-30 | 北京开心人信息技术有限公司 | Update system of internet advertisements |
| CN102819580A (en) * | 2012-07-25 | 2012-12-12 | 广州翼锋信息科技有限公司 | Monitoring method and system of advertisements of internet third-part media website |
-
2013
- 2013-12-13 CN CN201310683595.0A patent/CN103678595A/en active Pending
Patent Citations (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN202058145U (en) * | 2011-01-31 | 2011-11-30 | 北京开心人信息技术有限公司 | Update system of internet advertisements |
| CN102819580A (en) * | 2012-07-25 | 2012-12-12 | 广州翼锋信息科技有限公司 | Monitoring method and system of advertisements of internet third-part media website |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN112016953A (en) * | 2020-07-08 | 2020-12-01 | 北京新意互动数字技术有限公司 | Method and system for automatically detecting network advertisement putting state |
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| WD01 | Invention patent application deemed withdrawn after publication |
Application publication date: 20140326 |
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| WD01 | Invention patent application deemed withdrawn after publication |