CN101551796A - Control system and corresponding control method for releasing information according to carrier content - Google Patents

Control system and corresponding control method for releasing information according to carrier content Download PDF

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Publication number
CN101551796A
CN101551796A CN 200810035510 CN200810035510A CN101551796A CN 101551796 A CN101551796 A CN 101551796A CN 200810035510 CN200810035510 CN 200810035510 CN 200810035510 A CN200810035510 A CN 200810035510A CN 101551796 A CN101551796 A CN 101551796A
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information
carrier
content
key
according
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CN 200810035510
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Chinese (zh)
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马良骏
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上海亿动信息技术有限公司
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Priority to CN 200810035510 priority Critical patent/CN101551796A/en
Publication of CN101551796A publication Critical patent/CN101551796A/en

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Abstract

The invention provides a control method for releasing information according to carrier content, including the steps: a. obtaining the indicating information of the carrier content; and b. according to the indicating information, determining the information to be released on the carrier. The invention also provides a control device for releasing the information according to the carrier content, comprising a first obtaining device used for obtaining the indicating information of the carrier content and a first determining device used for determining the information to be released on the carrier according to the indicating information. Preferably, the first obtaining device comprises a fourth obtaining device used for obtaining a key object which denotes the carrier content from a third party. The invention enables the released information to be matched with the carrier content, can keep the consistency of advertisement information and the carrier (such as web site) content, effectively saves the advertisement cost of an advertiser, reduces the noneffective repeated exposure of the advertisement, can increase the ratio of advertisement browse of targeted audience and the clicking ratio of the advertisement, and finally achieves the effect of increasing the advertisement putting.

Description

统及相应的控制方法技术领域本发明涉及信息发布控制系统,尤其是涉及信息发布控制系统中根据载体内容发布信息的控制方法以及相应的控制系统。 And the corresponding control system TECHNICAL FIELD The present invention relates to an information distribution control system, particularly to a control method of the control information and the corresponding information distribution system released in the control system according to the content of the carrier. 背景技术随着计算机网络技术与无线互联网技术的快速发展,互联网络和/或无线互联网(以下统称:网络)上的信息越来越丰富,且通过各种用户终端上网的用户数量剧增,网络经济的前景也越来越被人们所认可,尤其是无线互联网。 BACKGROUND With the rapid development of computer network technology and wireless Internet technology, the Internet and / or wireless Internet (hereinafter referred to as: network) information on getting rich, and the number of users through a variety of user terminals access to the Internet surge, network economic prospects are increasingly recognized by people, especially the wireless Internet. 企业、各种团体开始利用网络这个工具来为自己服务,来通过网络提高自身的影响力,或者直接利用网络来创造商业价值,例如我们看到的各个实体的网站、网络广告、手机支付系统等等。 Companies, various groups began to use the Internet as a tool to serve their own to improve their influence over the network, or directly use the Internet to create business value, such as we see the various entities of the website, online advertising, mobile payment systems, etc. Wait. 以网络广告为例,由于其具有经济属性,所以网络广告服务商希望在合适的位置发布合适的广告以便这些广告可以被更多的用户所浏览、点击,从而为网络广告服务商带来更多的广告收益;类似地, 广告主也希望达到类似的网络广告发布效果,以便为其产品、商业活动和企业作最好的宣传。 Web advertising, for example, because of its economic attributes, so online advertising service providers want to publish the right ad in the right position so that these ads can be viewed by more users, clicks, leading to more advertising network service providers advertising revenue; similarly, advertisers hope to achieve similar network advertising effect, in order to make the best publicity for their products, business activities and businesses. 基于这样的需求,各种针对如何通过合适的方式发布网络广告的方法^皮提出,^f旦目前还没有针对网页内容来确定网络广告信息的方法,尤其是没有解决在用户搜索获得一个网页内容时如何有效地确定与该网页对应的关键对象并进一步向该网页中发布广告信息的方法,从而无法适应于大规模增长的客户需求。 Based on this demand, various methods for how to publish online advertising by appropriate means ^ bark out, ^ f once there is no information to determine the method of online advertising for web content, especially not solved to obtain a user searches for web content when determining how to effectively target key corresponding to the page and methods to further pages advertising information, which can not adapt to large-scale growing customer demand. 发明内容针对现有技术中的缺陷,本发明的目的是提供一种根据载体内容来确定被发布信息的控制方法以及的信息发布控制系统。 SUMMARY OF THE INVENTION defects in the prior art, an object of the present invention is to provide a method to determine the control information is issued, and information distribution system in accordance with the control content of the carrier. 根据本发明的一个方面,提供一种根据载体内容发布信息的控制方法,其中,包括如下步骤:a.获取载体内容指示信息,其中,所述信息将被发布在所述载体上;b.根据所述指示信息确定将发布在所述载体上的信息。 According to one aspect of the present invention, there is provided a method for controlling the release of information according to the content of the carrier, wherein comprising the steps of:.. A content acquisition instruction information carrier, wherein the information to be published on the carrier; The B the indication information to release the information on the carrier. 根据本发明的另一个方面,还提供一种根据载体内容发布信息的控制装置,其中,包括:第一获取装置,用于获取载体内容指示信息, 其中,所述信息将被发布在所述载体上;以及第一确定装置,用于根据所述指示信息确定将发布在所述载体上的信息。 According to another aspect of the present invention, there is provided an information distribution control device according to the content of the carrier, comprising: a first acquiring means for acquiring information indicating the content of the carrier, wherein the information to be published on the carrier ; and a first determining means for determining information will be posted on the carrier according to the indication information. 优选地,所述指示信息是用于表示所述载体内容的关键对象。 Preferably, the indication information indicating the content of the carrier is a key object. 优选地,所述第一获取装置包括第四获取装置,用于从第三方获取所述表示所述载体内容的关键对象。 Preferably, the first obtaining means comprises a fourth obtaining means, for obtaining the representations of the carrier from a third party content key objects. 优选地,所述第四获取装置包括第一接收装置,用于获取用户输入的关键对象。 Preferably, the fourth obtaining means comprises a first receiving means configured to acquire user input key objects. 优选地,所述载体与针对关键对象的搜索结果相对应,其中,所述第四获取装置包括第五获取装置,用于根据所述载体获取所述搜索结果;以及第三确定装置,用于根据所述搜索结果确定该搜索结果对应的关键对象,并将该关键对象作为表示所述载体内容的关键对象。 Preferably, the carrier for the search results corresponding to the key object, wherein said fourth means comprises a fifth obtaining acquisition means for acquiring the search result based on the carrier; and a third determining means for determining the search result key corresponding to the object according to the search result, and the key indicates a key object as the object of the carrier content. 优选地,所述关键对象由第三方系统提供,其中,所述第四获取装置包括发送装置,用于向第三方系统发出请求所述关键对象的请求信息;以及第二接收装置,用于接收来自所述第三方系统的包括所述关键对象的反馈信息。 Preferably, the key objects provided by third party systems, wherein said transmitting means includes a fourth obtaining means for requesting information requesting the key object to a third party system; and a second receiving means for receiving the key object comprising feedback information from the third party system. 根据本发明的又一个方面,还提供一种信息发布控制系统,其特征在于,包括上述的控制装置。 According to another aspect of the present invention, there is provided an information distribution control system comprising the above-described control means. 优选地,所述关键对象包括关键词、图片、音频文件以及视频文件中的4壬一个或任多个。 Preferably, the key object comprises any one or more of 4-nonyl keywords, images, audio files and video files. 优选地,所述载体包括网页、文本文件、音频文件、视频文件以及一个应用程序中用于发布信息部分中的任一个或任多个。 Preferably, the carrier comprises web pages, text files, audio files, video files, and an application information for any one or any portion of the plurality of release. 优选地,所述信息包括广告信息、与所述载体的提供者相关的信息以及随机确定的信息中的任一项。 Preferably, the information includes advertisement information related to the provider of the information carrier according to the determined random information. 本发明通过对承载所述信息的载体内容进行分析,来确定发布至所述载体进而发布至用户终端的信息,可以使得被发布信息与载体内容相匹配。 The present invention is by analyzing the content of the carrier carries the information to determine the carrier to publish and advertise to the user terminal information, the information carrier can be made to match the released content. 例如当本发明应用于广告发布过程中时,可以使得广告信息与载体(例如网页)内容保持最大化地一致,从而不影响整个载体的效果,也不会给载体内容提供商带来负面影响;同时,广告主发布的广告又可以更大程度地得到到达该载体的用户的认同,因为用户对该载体内容有兴趣,则对于载体内容相匹配的广告信息有兴趣的概率会更高,从而实现依据受众的兴趣和行为取向发布用户感兴趣的广告信息的目的。 For example, when the present invention is applied to the advertising process, you can make advertising information carrier (such as web pages) content to maintain maximize consistency, so as not to affect the results of the entire carrier, the carrier does not give content providers have a negative impact; At the same time, advertisers can publish advertisements and to a greater extent the user's identity arrival of the carrier, the carrier content because users are interested in, then the probability of interest for the advertisement content matching the information carrier will be higher in order to achieve Depending on the purpose and audience interest in behavioral orientation advertising information of interest to the user. 这样有针对性地提供相关信息可以有效地节省广告主所支出的广告投放费用,减少广告的无效重复曝光;能够提高定向受众浏览到广告的比例和广告的点击率,最终达到提高广告投放的效果。 This provides targeted information can effectively save the cost of advertising as advertisers spend less on advertising invalid repeated exposure; audiences can browse directed to increase the proportion of advertising and advertising click-through rate, and ultimately to improve the effect of advertising . 附图说明通过阅读参照以下附图对非限制性实施例所作的详细描述,本发明的其它特征、目的和优点将会变得更明显:图1示出根据本发明的一个具体实施方式的,根据载体内容发布信息的控制方法的流程图;图2示出根据本发明的第一实施例的,根据载体内容发布信息的控制方法的流程图;图3示出根据本发明的第二实施例的,根据载体内容发布信息的控制方法的流程图;图4示出根据本发明的一个具体实施方式的,本发明提供的信息发布控制系统获取载体内容指示信息的示意图;图5示出根据本发明的第一实施例的,本发明提供的信息发布控制系统与第三方系统相配合确定载体内容指示信息进而向用户终端发布信息的网络拓朴示意图;图6示出根据本发明的第二实施例的,本发明提供的信息发布控制系统确定载体内容指示信息的网络拓朴示意图;图7示 BRIEF DESCRIPTION OF detailed description of non-limiting embodiments by reading the reference to the following drawings, other features, objects and advantages of the invention will become more apparent: Figure 1 shows a particular embodiment in accordance with one embodiment of the present invention, the flowchart of the content distribution control method of vector information; Figure 2 shows a first embodiment of the present invention, the content of the carrier in accordance with a flowchart of a method of controlling the release of information; FIG. 3 shows a second embodiment of the present invention. , according to the content distribution control method of flowchart vector information; Figure 4 shows a particular embodiment of the present invention, the present invention provides the information distribution control system to obtain information indicating the content of the carrier schematic diagram; FIG. 5 illustrates the present the first embodiment of the invention, the present invention provides the information distribution control system cooperates with the third party system determines the content indication information carrier further schematic network topology information is released to the user terminal; FIG. 6 shows a second embodiment of the present invention. embodiment, the control information distribution system of the present invention provides a schematic view of determining the content of the carrier network topology information indicating; FIG. 7 illustrates 出根据本发明的第一实施例的,信息发布控制系统4的结构示意图;7所示第一获取装置41 的一个变化例中第二获取装置412的结构示意图;图9示出根据本发明的第三实施例的,图8所示第一获取装置中的第二获取装置的一个变化例的结构示意图;以及图10示出根据本发明的第四实施例的,图9所示第二获取装置中的第四获取装置4123的一个变化例的结构示意图。 Out, information distribution structure diagram of the control system 4 according to a first embodiment of the present invention; FIG 7 schematic structural diagram of a first obtaining means 412 of the device 41 a variation of the second embodiment acquires; FIG. 9 shows according to the present invention. the third embodiment, shown in FIG. 8 a schematic structural diagram of a second variation obtaining means obtaining a first apparatus; and FIG. 10 shows a second embodiment according to the fourth embodiment shown in obtaining the present invention. FIG. 9 schematic structural diagram of a variation of the fourth obtaining means 4123 of the apparatus. 具体实施方式图1示出根据本发明的一个具体实施方式的,根据载体内容发布信息的控制方法的流程图。 DETAILED DESCRIPTION Figure 1 shows a specific embodiment of the present invention, the content distribution control method of flowchart information carrier according to. 如上所述,本发明用于控制需要根据载体内容发布信息的过程,而这样的控制过程具有重要意义。 As described above, the present invention is a process for the control message needs to be based on content of the carrier, and this control process is important. 例如,当所发布的信息为网络广告时,广告主希望所发布的广告能够符合浏览承载该网络广告的载体(例如网页)的用户的需求,真正引起用户的兴趣,从另一个角度讲,所述载体的提供方(例如网站)也希望在该载体上展示的网络广告能与该载体的内容相关联,从而使得该网络广告不破坏该载体地整体性、和谐性。 For example, when the information is published online advertising, advertisers hope to be able to comply with the published advertisement carrier carrying browse the online advertising (eg web page) the user's needs, the real cause of the user's interest, from another perspective, the provider carrier (eg website) also want to show on the support of Internet advertising can be associated with the content of the carrier, so that the ad network does not destroy the integrity of the carrier and harmony. 在本具体实施方式中,首先执行步骤SllO,获取载体内容指示信息。 In the present embodiment, first step SllO, obtaining indication information content of the carrier. 本领域技术人员理解,实现本发明目的的前提条件是明确所述载体包括的内容,具体地,所述载体内容指示信息被用于标识(识别或指示)所述载体包括的内容,因此根据该指示信息就可以确定所述载体内容。 Those skilled in the art understand, to achieve the object of the present invention with the proviso that said carrier comprises a specific content, in particular, the content of the carrier is used for indicating information content vector comprising the identification (recognition or indication), so according to this information indicating the content of the carrier can be determined. 所以先获取载体内容指示信息,并在获取该指示信息后进入步骤Slll,根据所述指示信息确定将发布在所述载体上的信息,从而实现本发明目的。 Therefore, the first indication information acquiring content of the carrier, and after obtaining the indication information proceeds to step S111, according to the indication information to determine the information published on the support, thereby achieving the purpose of the present invention. 本领域技术人员理解,根据所述载体内容指示信息的不同,图l所示具体实施方式可以通过多种方式实现,例如图2、图3所示的实施例,在此不予赘述。 Those skilled in the art will be understood to indicate different information according to the content of the carrier, specific embodiment shown in Figure l may be implemented in various ways, e.g. FIG. 2, the embodiment shown in FIG. 3, not described herein. 图1概括地描述了本发明的基本思路,在图1所述具体实施方式的基础上,我们通过图2描述根据本发明的第一实施例的,根据载体内容发布信息的控制方法的流程图。 Flowchart of FIG. 1 generally describes the basic idea of ​​the invention, on the basis of the particular embodiment of FIG. 1 embodiment, the control method for an information carrier according to published content according to a first embodiment of the present invention we described by way of FIG. 2 . 本实施例可以被理解为对图1所示控制过程的细化。 This embodiment can be understood as a refinement of the control process shown in FIG. 具体地,在本实施例中,所述指示信息是用于表在本实施例中通过步骤S121、 S122获取所述关键对象。 In particular, in the present embodiment, the indication information is a table for example by step S121, S122 to acquire the key target in the present embodiment. 首先执行步骤121,获取所述载体内容,然后进入步骤122,对所述载体内容进行分析,以获取所述表示所述载体内容的关键对象。 First, step 121, acquiring the content of the carrier, and then proceeds to step 122, analyzes the content of the carrier, to obtain the vector representing the target content key. 本领域技术人员理解,获取所述载体内容的方式有很多,例如在本实施例中,用户通过其所使用的用户终端(例如移动电话)向一个控制系统(例如图5所示的信息发布控制系统4)发出请求一个或多个信息的请求信息,在该请求信息中包含所述载体内容,或者获取所述载体内容的方式,所述控制系统就可以相应地获取所述载体内容。 Those skilled in the art understand, there are many ways to acquire the content of the carrier is, for example, in the present embodiment, a user through the user terminal (e.g. a mobile phone) which they use to control information distribution shown in Figure 5 to a control system (e.g., FIG. system 4) a request message requesting one or more of information, including the content of the carrier in the request information, or obtain the content of the carrier way, the control system can acquire the corresponding content of the carrier. 例如,当所述载体是一个网页时,该请求信息中包含了与该网页对应的URL,通过该URL则所述控制系统可以自行获取所述载体内容。 For example, when the carrier is a web page, the request information includes the URL corresponding to the Web page, the URL by which the control system may acquire the content of the carrier itself. 因此,在本实施例中,根据所述请求信息可以获取所述载体内容,本领域技术人员结合现有技术可以实现本步骤,在此不予赘述。 Accordingly, in the present embodiment, information may be obtained according to the request of the carrier, one skilled in the art may be implemented in conjunction with the prior art this step, not described herein. 由于载体内容本身可能包含了大量的信息,因此在本实施例中, 尽管已经通过步骤S122获取了所述载体内容本身,但并不直接将其作为载体内容指示信息,而是通过对该载体内容进行具体分析后获取对应于该载体内容的关键对象,例如表示该载体内容的关键词。 Since the content of the carrier may itself contain a lot of information, in the present embodiment, therefore, despite the S122 through the step of obtaining the carrier content itself, but does not support it as a content information indicating directly, but by the content of the carrier after detailed analysis of the vector corresponding to the acquired content key objects, e.g. keyword represents the carrier content. 本领域技术人员理解,在很多情况下步骤S122具有重要意义,例如当所述载体是一个网页时,网页中通常包括文本、图片、音频文件、视频文件以及各类链接等部分内容,因此该网页内容本身无法作为网页内容的指示信息。 Those skilled in the art will understand that in many cases important step S122, for example when the support is a web page, a web page generally includes a part of text, pictures, audio files, video files, and various types of links, so that the web the content itself can not be used as information indicating the page's content. 此时,就需要对网页进行分析,归纳能够反应网页主题的关键对象。 At this point, it is necessary to analyze web pages, summarized the key objects can react subject of the page. 进一步地,本领域技术人员理解,这样的步骤至少可以通过对所述载体内容进行全文分析来完成。 Further, those skilled in the art will appreciate that such steps may be at least by the analysis of the full text content of the carrier is completed. 例如仍然针对网页作为所述载体的情况,优选地可以将一个网页分为三个不同的区域:主题文本区、导航区和噪音区(例如版权区域、广告区域、交互区域等), 此时可以过滤导航区和噪音区的内容并得到主题文本区的内容,进而根据相关算法获取能够反映网页内容的关键对象。 For example, the situation remains as the carrier web, preferably a web page can be divided into three distinct regions: region subject text, and a noise area navigation area (e.g. area of ​​copyright, advertising zone, the interaction region etc.), a time noise filtering and content area navigation area and get the contents of the theme of the text area, and then obtain the critical objects can reflect page content based correlation algorithm. 例如可以将文本区所包含的所有词语进行统计,并将统计量排名前三位的词语作为所述关键对象。 For example, all the words in the text area may be included in the statistics, and the statistics of the top three words as key objects. 容的关键对象确定将发布在所述载体上的信息。 The key to determining the object receiving information published on the carrier. 在确定关键对象之后,则可以比较容易地确定将发布在所述载体上的信息。 After determining the key object allows relatively easy to determine the information published on the carrier. 例如在本实施例中,所述关键对象是关键词,则可以根据这些关键词对所有待发布信息进行匹配,并将符合匹配条件的待发布信息作为将发布在所述载体上的信息,即备选信息。 For example, in the present embodiment, the key object is a keyword, it is possible to match all of the information to be distributed according to these keywords, and meet the matching information to be distributed as the information published on the carrier, i.e., alternative information. 例如所述待发布信息均存储于一个数据库中,且每个待发布信息对应一个或多个摘要词语,这些摘要词语用于表示所述待发布信息的主要内容。 For example, the information to be distributed are stored in a database, the information to be distributed and each corresponds to one or more of the words in the summary, the summary of the words used to represent the primary content information to be distributed. 此时可以将所述步骤S122中确定的关键词(关键对象)与每个待发布信息对应的摘要词语进行匹配,例如将所述关键词与摘要词语相同的待发布信息作为可以发布在所述载体上的信息,优选地,最终将获得一个或多个备选信息。 At this step S122 may be determined in the keyword (Object key) to be distributed to each of the words in the summary information corresponding to match, for example, the keyword to the digest information to be distributed the same word as the posting information, preferably on a carrier, will ultimately be one or more alternative information. 本领域技术人员可以结合现有技术对上述步骤S123进行变化,在此不予赘述。 Those skilled in the art may be combined with the above-described prior art step S123 changes, not described herein. 在本实施例的变化例中,上述步骤S122可以通过不同方式实现。 In variations of the embodiment of the present embodiment, the step S122 can be achieved in different ways. 例如在一个变化例中,在阅读软件(例如Adobe Reader、 CAJ Viewer 和超星等)中嵌入(例如图5)所示信息发布控制系统4,该系统4 可以分析用户所打开的文档内容,来获取能够反映该文档内容的关键对象,例如将文档标题直接作为关键对象,或者将正文中出现频率较高的几组词句作为所述关键对象。 For example, in one variation, the insert (e.g., FIG. 5) information distribution control system 4 shown in the reader software (e.g. Adobe Reader, CAJ Viewer and superclusters, etc.), the system 4 may analyze the content of the document opened by the user, to obtain key objects can reflect content of the document, the document title, for example, directly as a key object, or groups of higher frequency words will appear as the body of the key objects. 在确定关键对象后,该系统4从预先设置的多个关联文档中选择与所述关键对象相匹配的文档发布给用户,例如打开一个文本文件并显示给用户。 After determining the target key, the system 4 with the selected file matches the key objects from a plurality of documents set in advance in association issued to the user, for example, to open a text file and displayed to the user. 在另一个变化例中,所述(例如图5 )信息发布控制系统4与播放软件(例如Windows Media Player、 Winamp Media Player和暴风影音等软件)相配合,并分析被播放文件相关信息来获取能够反映该影音文件内容的关键对象。 In another variant embodiment, the (e.g., FIG. 5) and the information distribution control system 4 player (e.g. Windows Media Player, Winamp Media Player software and STORM) cooperates, and analyzes the play file information can be acquired the audio and video files to reflect the contents of the key objects. 例如根据一个CD曲目附带的歌词分析出该歌曲是反映"乡愁"主题的, 则可以在播放该歌曲的同时弹出一个窗口或者直接在计算机桌面上列出与"乡愁"有关的其他曲目,同时在其中穿插提供这些曲目的唱片公司的情况介绍。 For example, analyze the song is a reflection of "nostalgia" theme, you can pop up a window while playing the song or list of "nostalgia" is directly related to other tracks on a CD track according to a desktop computer that came with the lyrics, while in which case these tracks interspersed record company introduction. 此时,上述"乡愁,,主题可以坤皮理解为步骤S122 中的关键对象。又例如也可以将某一个电影的男主角作为所述关键对象,并相应地显示该男主角的背景情况介绍以及该男主角所演出的其地,本领域技术人员结合现有技术及本实施例理解,这样的过程还可以相应地变化以应用于各种下载软件(如迅雷、NetAnts和Flashget等)及图像浏览软件(如Photoshop 、 Adobe Flash Player和ACDSee等)中。在图1、图2的基础上,图3示出根据本发明第二实施例的,根据载体内容发布信息的控制方法的流程图。本实施例可作为图2所示实施例的一变化例,且在本变化例中,所述载体与针对关4定对象的搜索结果相对应,即根据所述搜索结果中的一个得到所述载体。具体地, 首先执行步骤S131,根据所述载体获取所述搜索结果。本领域技术人员理解,可以针对不同应用场景通过不同方 Here, the "nostalgic ,, subject matter may be construed as a critical target skin Kun step S122 in another example may be a movie actor as the key object, and accordingly displays the background and description of the actor the performance of the actor which, those skilled in the art in conjunction with the prior art and understanding the present embodiment, such a process can also be applied to various correspondingly varied to download software (e.g., Thunder, Flashget NetAnts and the like) and the image browsing flowchart software (such as Photoshop, Adobe Flash Player and ACDSee etc.). in FIG. 1, on the basis of FIG. 2, FIG. 3 shows a control method for an information carrier according to published content according to a second embodiment of the present invention. the present Example embodiment as a variation of the embodiment shown in FIG. 2, and variations in the present embodiment, the carrier 4 off the search results for a given object corresponding to that of the carrier obtained in accordance with the results of a search specifically, step S131 is first performed, obtaining the vector according to the search result. skilled in the art will appreciate that by different parties for different application scenarios 实现步骤S131。例如当用户通过一个第三方搜索系统(如谷歌(Google)、雅虎(Yahoo) 等搜索引擎)到达所述载体的情况下,通常是首先在搜索引擎中输入关键字进行查询,这些第三方搜索系统按照某种匹配方法返回多个搜索结果,例如显示在图4所示网页81上,其中每个搜索结果都被这些第三方系统认为与用户输入的关键字相对应,且这些搜索结果通常被搜索引擎按照特定排序方法排序。在用户点击其中一个搜索结果(即超级链接)后网页浏览器会自动切换到该搜索结果对应的网页, 而这个最终显示给用户的网页就是上述的载体。因此,在本实施例中, 用户获取该载体(网页)后,要通过该载体来获取上述的搜索结果。 例如通过一个搜索结果到达所述载体时,通过所述载体可获取其中包含的"referrer"信息,且该"referrer"信息至少包含所述搜索结果的页 Achieve step S131. For example when the user through a third-party search system (such as Google (Google), Yahoo (Yahoo) and other search engines) reach the carrier, usually first enter a keyword query in the search engine, these a plurality of third-party search system returns the search results according to some matching method, for example, displayed on the web page 81 shown in FIG. 4, wherein each of these search results are considered third-party system to the user input keywords corresponding to these search and results are typically search sorted according to a specific sorting method. click on a search result in the user web browser will automatically switch to a page of the search result corresponding to (i.e., hyperlink) after, and this ultimately to the user web page is to the aforementioned carrier display after Thus, in the present embodiment, the user acquires the carrier (web pages), to be acquired by the above-described vector search results, for example when the carrier reaches through a search result, acquired by the vector contained therein may " referrer "information and the" referrer "information includes at least the search result page 地址信息,通过这些信息可以反向访问所述搜索结果所在网页, 从而实现上述步骤S131。本领域技术人员理解,基于现有的http协i义可以通过4壬何web禾呈序开发语言实现获取referrer信息的过程,例^口至少可以通过^口下jsp (java Server Pages )或php ( Personal Home Page Tools)语句实现该过考呈:JSP: request. getHeader("referer");php: $—SERVER['HTTP_REFERER']上述步骤S131执行完毕后,本发明的目的还没有实现,因为上关键对象,因此进入步骤S132,根据所述搜索结果确定该搜索结果对应的关键对象,并将该关键对象作为表示所述载体内容的关键对象。 Address information, this information can be accessed via the reverse search result page is located, in order to achieve the above-described step S131. Those skilled in the art will appreciate that the form of language based on an existing program developer http RA 4 through i-nonyl any sense to achieve access to web Wo process referrer information, for example ^ mouth through at least ^ jsp (java Server Pages) or php (Personal Home Page Tools) statement to achieve at the mouth of the over-the test was: JSP: request getHeader ( "referer"); php: $ -. SERVER [ 'HTTP_REFERER'] after the above step S131 is finished, the object of the present invention has not been realized because the key objects, entering step S132, the object determines that the key corresponding to the search results according to the search results, and the key objects as a key indicating the content of the carrier object. 本领域技术人员理解,在本实施例中,由于所述搜索结果是上述第三方搜索系统基于用户输入的关键字得到的,所以本步骤相当于执行一个逆操作,即再基于搜索结果获得取得这些搜索结果的关键对象。 Those skilled in the art understand that in the present embodiment, since the search result, such a third party search system based on user input keywords obtained, so this step is equivalent to performing an inverse operation, i.e., re-acquisition search results based on these obtained the key target of the search results. 例如可以通过上述第三方搜索系统来实现这样的过程,即从历史记录中找到上述搜索结果,进而获得与此搜索结果对应的关键对象;又例如,可以通过预先嵌入用户终端中的应用程序来获得,例如与图5所示信息发布控制系统对应的客户端软件已经被预先安装在用户终端中,用户通过搜索引擎荻取搜索结果以及通过搜索结果到达所述载体的过程均被该客户端软件所记录,所以,相应地,该客户端软件可以向图5所示信息发布控制系统发送与此搜索结果对应的关键对象;又例如,这样的过程也可以通过视窗(Windows)系统中的cookie功能或类似的功能来完成,例如现有的计算机中所安装的视窗操作系统以及大部分移动终端已经具备此类功能。 For example, can be implemented by third-party search system described above to such process, i.e. to find the search results from the above-described history, and further objects and obtain the key corresponding to this search result; Also for example, can be obtained by the application embedded in advance in the user terminal , for example, corresponding to the information distribution control system shown in Fig client software has been previously installed in the user terminal, the user takes the process search results by the search engine and Di reaches the support of the search results to the client software are recording, so that, accordingly, the client software can be released with the key object control system sends this search result corresponding to the information shown in FIG. 5; another example, such a procedure can also be windows (windows) cookie or functions in the system similar functions are performed, for example, a computer installed in an existing windows operating system as well as most of the mobile terminal already has such functions. 本领域技术人员可结合现有技术实现本步骤,不予赘述。 Those skilled in the art may be implemented in conjunction with the prior art the present step, are not repeated here. 最后执行步骤S133,根据所述表示所述载体内容的关键对象, 确定将发布在所述载体上的信息。 Finally performing step S133, the key objects represented according to the content of the carrier, will determine the information published on the carrier. 在通过上述步骤S132确定了相应的关键对象后,本领域技术人员可以参照图2所示步骤S123来实现本步骤,在此不再赘述。 After S132 determines the corresponding key object through the above steps, the skilled artisan can refer to step S123 to implement the steps illustrated in FIG. 2, not described herein again. 在图1~图3所示实施例的一个变化例中,所述获取载体内容指示信息的步骤还可以通过其它方式实现。 In the embodiment shown in FIGS. 1 to 3 in a variant embodiment, the step of obtaining information indicating the content of the carrier may also be implemented in other ways. 例如在本变化例中,所述关键对象经由用户输入,此时则可以直接获取该用户输入的关4树象。 For example, in this variation, the object through the user input key, acquired at this time may be directly related to the user input 4 of the tree like. 仍然以上述利用第三方搜索系统(例如谷歌(Google))的应用场景为例, 如果在用户输入关键字(词)之后,在显示所述搜索结果网页的同时在该网页中根据本发明提供的控制方法来显示某些信息,例如该搜索系统本身的广告信息,此时,则所述搜索结果网页对应于所述载体, 而载体对应的关键对象就是上述用户输入的关键字(词)。 Still above the use of third-party search system (such as Google (Google)) application scenarios, for example, if after a user enters the keyword (word), displaying the search results page while offering according to the invention in that page the control method to display certain information such as the advertisement information search system itself, at this time, then the search result web page corresponding to the carrier, the carrier and the object corresponding to the keyword is the key of said user input (s). 在这样的与所述载体(即搜索结果网页)对应的关键对象即可,在此不予赘述。 In such the carrier (i.e., a search results page) corresponding to the object key, not described herein. 在上述图1~图3中,已经从不同角度描述了信息发布控制系统获取载体内容指示信息的实施例。 In the above-described FIGS. 1 to 3, the embodiment has been described information distribution system to obtain the control information indicating the content of the carrier from a different perspective. 下面,进一步通过图4示出根据本发明的一个具体实施方式的,本发明提供的信息发布控制系统获取载体内容指示信息的示意图。 Hereinafter, further, the present invention provides a schematic view of the information control system to obtain information indicating the content of the carrier release is shown by FIG. 4, according to one embodiment of the present invention is described. 在本具体实施方式中,信息发布控制系统4通过网络可以荻取各种载体,例如所示载体91、载体92以及载体93 等,并根据本发明提供的控制方法向这些载体中发布相关信息。 In the present embodiment, information distribution control system 4 may take a variety of vectors Di via a network, for example as shown in the carrier 91, carrier 92 and carrier 93 and the like, and to publish the information carrier control method according to the present invention is provided. 而在其它变化例中,如果可以不通过网络获取这些载体,则本实施方式同样可以应用这样的变化例,例如系统4是一装置内部的控制模块,载体91等存储于该装置中的情况。 While in other variations, if you can not get these carriers via the network, the present embodiment can also be applied such variation, for example, the system 4 is positioned within a device control module, the carrier case 91 and the like are stored in the device. 首先,针对载体91,至少可以被理解为图2所示实施例所处理的情况,即所述信息发布控制系统4获取一载体内容,并对该栽体内容进行分析来荻取与所述载体内容对应的关键对象,进而根据该关键对象确定将发布在所述载体上的信息。 First, the carrier 91, at least as can be understood case of the embodiment shown in FIG. 2 being treated, i.e., the information distribution system 4 acquires a control content of the carrier, and analyzing contents of the plant body and the carrier to take Di target content corresponding to the key, and thus the object is determined according to the key information published on the carrier. 其次,针对载体93,其至少可以:帔理解为上述图3所示实施例所处理的情况,即通过搜索引擎获得载体,并逆向过程获得与所述载体对应的关键对象。 Secondly, a carrier 93, which may be at least: cape understood that the above-described case of the embodiment shown in FIG. 3 being treated, i.e., the carrier is obtained through a search engine, and reverse the process of obtaining the key corresponding to the object and the support. 具体地,用户通过载体71输入关键对象,在本实施例中是一个关键字;然后,通过搜索引擎获得多个搜索结果N,这些搜索结果被置于载体81中;然后,用户点击多个搜索结果中的任一个最终到达载体93。 Specifically, the user input through the carrier 71 the key object is a keyword in the present embodiment; Then, a plurality of N search results by the search engine, the search results are placed in the carrier 81; then, the user clicks on a plurality of search any of a final result vector 93. 本领域技术人员理解,本发明将从多个待发布信息中选择与所述载体内容相匹配的信息发布至所述用户终端,具体地,其可以应用图3所示步骤来实现这样的过程,在此不予赘述。 Those skilled in the art will be appreciated from the present invention is to be distributed to the user terminal a plurality of distribution information to select content that matches with the carrier information to, in particular, it may be applied in step shown in FIG. 3 to implement such a process, not described herein. 最后,所述载体92相当于图4所示载体81,所不同的是,在本实施例中,所述信息发布控制系统4通过载体92向用户终端发布信息,例如将广告信息置于所述载体92中;而该系统4却不对载体81 进行这样的处理。 Finally, the carrier 92 the carrier 81 corresponds to FIG. 4, except that, in the present embodiment, the information distribution control system 4 through the carrier release information to the user terminal 92, for example, the advertisement information is placed carrier 92; and the system 4 of the support 81 does not perform such a process. 此时,由于用户输入的关键字(词)就存在于所述载体92中,所以该系统4可以直接获取这些关键对象(关键字), 在此不予赘述。 At this time, since the user-entered keyword (s) exists in said carrier 92, so the system can obtain these four key objects (keyword) directly, not described herein. 进一步地,本领域技术人员理解,上述针对载体92、 93的处理可以被理解为"从第三方获取所述表示所述载体内容的关键对象,,步骤的具体实施例,相应地还可以通过其它方式来实现这样的步骤,例如所述信息发布控制系统4可以向第三方系统发出请求所述关键对象的请求信息,并根据反馈信息来获取相应的关键对象,而这样的第三方系统通常是一个专门用来提供所述关键对象的独立系统,例如图5所示第三方系统3。 Further, those skilled in the art will appreciate that the above carrier 92 for the process 93 may be understood as "the embodiment of the carrier showing a third-party content key acquired from the subject,, step, and accordingly it can also be through other way to effect such steps, for example, the information distribution control system 4 may request information requesting the key object to a third party system, and the key to obtain the corresponding object based on the feedback information, and this is typically a third-party system stand-alone system dedicated to providing the key object, for example, as shown in FIG. 5 a third-party system 3.

进一步地,我们通过图5描述根据本发明的第一实施例的,本发明提供的信息发布控制系统与第三方系统相配合确定载体内容指示信息进而向用户终端发布信息的网络拓朴示意图。 Further, according to the first embodiment of the present invention, the present invention provides the information distribution control system cooperates with the third party system determines network topology information indicating the content of the carrier is a schematic view of the information to the user terminal release us further described by way of FIG. 在本实施例中,用户终端为移动电话(手机),信息发布控制系统4为一个用于发布手机广告信息的广告发布控制系统。 In the present embodiment, the user terminal is a mobile phone (cell phone), information distribution control system 4 advertisement distribution control system for a mobile advertising information publisher. 优选地,广告信息被置于手机网页(WAP网页)中发布给移动电话。 Preferably, the advertisement information is placed in the mobile web (WAP pages) published in the mobile phone. 优选地,用户通过移动电话访问一个WAP网页,该网页显示之前或同时,置于这些网页中的广告位对应的源代码通过移动电话的浏览器或通过其它途径向所述广告发布控制系统4发出请求广告信息的请求信息。 Preferably, the user access to a WAP page through the mobile phone, prior to or simultaneously display the page, the ad slot disposed corresponding to these pages source code browser of a mobile phone or via a control system to publish the advertisement issued by other routes 4 request the advertisement information. 优选地,所述请求信息中包括该WAP网页的标识信息,优选地为其URL地址。 Preferably, the request information includes identification information of the WAP page, preferably its URL address. 在本实施例中,该请求信息被系统4中的发布装置43所接收,并转发给发送装置41233,所述发送装置再向第三方系统3发出请求所述WAP网页对应的关键对象的请求信息。 In the present embodiment, the request information is received by the distribution device 4 system 43, and forwarded to the transmitting apparatus 41233, the request information transmitting apparatus payment system 3 again issued a request to the target key corresponding WAP page . 所述第三方系统3根据所述请求信息向系统4返回一个反馈信息,其中包括了所述WAP网页对应的关键对象。 The third party system 3 according to the request information to the system 4 returns feedback information, wherein the object includes a key corresponding to the WAP page. 这样的反馈信息被系统4中的第二接收装置41234所接收,其提取其中的关键对象信息后将该信息发送至所述第一确定装置42,所述装置42根据所述关键对象信息确定将发布在所述载体上的信息,即备选信息。 After Such feedback information is received by the second receiving means in the system 441 234, which extracts the key information of the transmission target information to the first determining means 42, the apparatus 42 according to the information of the object determining critical Ads on the carrier, i.e., alternative information. 最后,发布装置43从所述备选信息中最终选择对应于每个广告位的广告信息并将其置于相应的WAP网页的广告位中显示于各用户终端,即移动电话21、 22、 23等。 Finally, the release means 43 finally selected advertisement information corresponding to each slot from the candidate information display and placed in each user terminal, i.e. the mobile phone 21, a respective slot 22 WAP page, 23 Wait. 本领域技术人员理解,上述广告发布控制系统4将同时处理多个用户终端的请求广告信息的过程,在此不予赘述。 Those skilled in the art will appreciate that the above control system 4 advertising simultaneously processing a plurality of user terminals requesting advertisement information, not described herein.

在本实施例中,所述第三方系统3专门用于提供载体内容所对应的关键对象,例如其可以是一个专门收集网页信息并提取每个网页对应关键对象的服务公司,例如其也可以是任何一个搜索引擎服务公司。 In the present embodiment, the third party system 3 is designed to provide the content key corresponding to the object carrier, for example, it may be a specialized collection of page information corresponding to each page and extracts the key object service company, which may be e.g. any search engine services company. 在前一种情况下,第三方系统3可以与多家载体内容提供系统5(例如经营网站的公司)签署协议,约定由载体内容提供系统5在发布、更新载体内容后通过系统3来相应地更新关键对象;系统3也可以通过爬虫等工具来搜索各种网页并通过自动根据或手动地确定对应的关键对象,在此不予赘述。 In the former case, the system can provide third-party systems 3 5 (eg business website company) signed an agreement with a number of content carrier, agreed to by the carrier content providing system 5 after the release of updated content through the carrier system 3 accordingly the key update target; 3 system may search through the various web crawlers tool and corresponding to the object key by automatically determining or manually in accordance with, not described herein.

本领域技术人员理解,上述装置41233、 41234以及42共同完成从多个待发布信息中选择备选信息的过程,而这个过程只是将那些不符合本发明目的的待发布信息排除,或者说筛选出符合栽体内容的待发布信息作为将(可以)发布至用户终端的备选信息。 Those skilled in the art will understand that the above means 41233, 41234 and 42 together to complete the information message select an alternative from a plurality of processes to be distributed, and this process will only be those that do not meet the object of the present invention Ads exclude or filter out plant body in line with the content of the information to be published as an alternative information will (be) issued to the user terminal. 此后还需要从这些备选信息中选择具体的信息(例如广告信息)发布至一个具体位置(例如广告位),相应地,在本实施例中,所述发布装置43用来完成该过程,而这样的过程也可以参考现有技术来实现,例如至少可以参考中国专利申请"一种对网络广告的多个备选版本选择发布的方法和装置,,(申请号:200610148327.9)所提供的技术方案。进一步地,本领域技术人员理解,在本实施例中,为了阐述方便,通过发布装置43来笼统地表述除了图7〜图10中所阐述装置以外的现有技术中可以完成的功能,例如该发布装置43可以;故细分为广告信息发布控制系统中的接收装置、广告信息确认装置(用于从多个待发布信息中确定最终发布至用户终端的广告信息)以及发送装置,由于这不是本发明的重点,不予赘述。 Thereafter also need to select specific information (e.g. advertisement information) published to a particular position (e.g., advertising), respectively, in the present embodiment, the release means 43 to complete the process from these alternative information, and such a process can also be implemented with reference to the prior art, for example, reference may be at least Chinese patent application "method and apparatus for advertising a plurality of alternative versions of the network selection ,, published (application number: 200610148327.9) technology provided by the program further, those skilled in the art understand that in the present embodiment, for convenience of, generally by release means 43 to articulate than prior art apparatus can be accomplished in addition to the functions set forth in FIG. July to 10, e.g. the release means 43 may; it is subdivided publish advertising information receiving apparatus control system, the advertisement information checking device (for publishing information to be determined from the plurality of final release to the user terminal the advertisement information) and the transmission means, since this not the focus of the present invention, are not repeated.

在本实施例中,虚线才匡内的装置41233、 41234以及42可以:故理解为本发明提供的控制装置,该控制装置与现有的装置(例如发布装置43)共同实现一个完整的广告发布控制系统4。 In the present embodiment, the means 41233, 41234 and 42 within the dotted line may only PETER: therefore understood that the present invention provides the control means, the control means and the conventional means (e.g., release means 43) together to achieve a complete advertising The control system 4. 进一步地,装置41233、41234用于实现图7所示第一获取装置的功能,在此不予赘述。 Further, the means for implementing the functions 41233,41234 first obtaining means shown in Figure 7, not described herein.

进一步地,本领域技术人员理解,优选地,所述广告发布控制系统4包括一个数据库44,其用于存储各种信息,例如广告信息。 Further, those skilled in the art understand, preferably, the advertising control system 4 comprises a database 44 for storing various information such as advertisement information. 优选地,为了实现本发明的目的,该数据库44中还对应于每条广告信息设置一个摘要信息。 Preferably, in order to achieve the object of the present invention, in the information database 44 also corresponds to a digest information set in each of the ads. 这些摘要信息根据广告信息类型的不同有所差别,例如当广告信息本身是文本,则其摘要信息优选为文本主题;当广告信息是图片形式,则其摘要信息为图片名或者该图片的文字描述或者反映该图片整体内容的缩微图片;当广告信息是音频或是视频时,则其摘要信息是文件名或该音频/视频的文字描述或者截取该音频/视频精彩部分的短小音频/视频文件。 The summary information vary according to the different types of advertising messages differences, for example, when advertising information itself is text, the text is a summary of information is preferably theme; when the advertising information is in the form of pictures, its summary information for the name of the picture or text description of the picture or to reflect the overall picture of the contents of microfilm images; when the advertisement information is audio or video, then it is a file name or summary information of the audio / video, text description or intercept the audio / video highlights short audio / video files. 相应地,本领域技术人员理解,优选地,所述广告信息的摘要信息与所述载体内容的指示信息(关键对象)具有可比较性,从而实现上述图1所示步骤Slll、图2所示步骤S123和/或图3所示步骤S133。 Accordingly, those skilled in the art understand, indicating information is preferably, the digest information and the advertisement information content of the carrier (key objects) with comparable properties, in order to achieve the above-described step shown in FIG S111, as shown in FIG. 2 step S123 and / or step 3 illustrated in FIG S133. 例如,当摘要信息为文本主题时,所述关键对象应是关键字(词)。 For example, when the summary information is subject of the text, it should be the key target keywords (word).

在图5所示实施例的基础上,图6示出根据本发明的第二实施例的, 本发明提供的信息发布控制系统确定载体内容指示信息的网络拓朴示意图。 On the basis of the embodiment shown on FIG. 5, FIG. 6 shows a second embodiment of the present invention, the present invention provides the information distribution control system determines the content of the carrier network topology information indicating a schematic view. 与图5所示实施例不同,本实施例中不需要上述第三方系统3来确定所述指示信息(关鍵对象),而是直接通过与载体内容提供系统5的交互来确定指示信息。 5 and the embodiment shown in FIG different, the present embodiment does not require the above-described embodiment, the third party system 3 determines the instruction information (key object), but a direct indication information determined by the interaction with the carrier content providing system 5. 在本实施例中,用户可以通过多种用户终端向信息发布控制系统4'发送请求所述信息的请求信息,例如移动电话25以及台式计算机24、笔记本计算机26等,不同终端对于本发明应用的不同在于各终端与所述系统4'的通信方式不同,这并不影响本发明的实质内容。 In the present embodiment, the user terminal may publish information to the control system 4 by a variety of users' information to the request information transmission request, such as a mobile phone 25 and a desktop computer 24, a notebook computer 26, etc., for different end applications of the present invention except that the system is different from each terminal 4 'of communication, it does not affect the substance of the present invention. 具体地,在本实施例中,所述请求信息中包括所述载体有关的指示信息,例如到达所述载体的有关搜索结果的相关信息,所述系统4'中的第五获取装置41231根据所述载体获取所述搜索结果,然后第三确定装置41232根据所述搜索结果确定该搜索结果对应的关键对象,并将该关键对象作为表示所述载体内容的关键对象;最后,第五确定装置421将待发布信息中摘要信息与所述载体内容指示信息相一致的所有信息作为将发布在所述载体上的信息。 In particular, in the present embodiment, the request information includes information indicating the carrier, for example, information about the arrival of the carrier search result, '4 in the system according to the fifth acquiring means 41231 said vector acquiring the search results, the third determining means determines the key 41232 and the object corresponding to the search results according to the search results, and the key of the object as the object carrier represent key content; Finally, the fifth determining means 421 All the information in the summary information carrier with information indicating the content to be distributed as the consistent information published on the carrier. 在本实施例中,所述装置41231与载体内容提供系统5'(例如搜索引擎)配合实现上述过程,在此不予赘述。 In the present embodiment, the means 41231 to the carrier content providing system 5 '(e.g., a search engine) with the realization of the above process, not described herein. 其中,虚线框内的装置41231、41232也用于实现图7所示第一获取装置的功能,不予赘述。 Wherein the dashed box 41231,41232 also means for implementing the functions of FIG. 7 first obtaining means, not repeated here.

本领域技术人员理解,在图6所示实施例中并未显示图5所示发布装置,在本实施例中,可以理解为所述信息发布控制系统4'仅仅用于确定可以发布至用户终端的信息,此后的工作由其他装置来(图6中未示出)完成;也可以理解为所述发布装置未显示于图6中,但实际上存在这些装置,在此不予赘述。 Those skilled in the art will be appreciated, in the embodiment shown in FIG. 6 release means is not shown in FIG. 5, in the present embodiment, it is understood the information distribution control system 4 'can only be used to determine release to the user terminal information, to the subsequent work (not shown in FIG. 6) is completed by other means; may be understood as the release means, not shown in FIG. 6, but in fact the presence of these devices, not described herein.

在图6所示实施例的一个变化例中,所述信息发布控制系统4'中包括一个存储载体内容相对应关键对象的数据库。 As shown in a modified example of the embodiment in FIG. 6 embodiment, the information distribution control system 4 'comprises a carrier corresponding to the content key storage target database. 在这样的变化例中,所述用户终端发出的请求信息中可以只包括载体的标识信息,例如一个网页的URL,此时,所述系统4'在该凄t据库中查询该URL,并验证该网页是否被修改(这样的信息可以通过所述载体内容提供系统5'获得),如果网页未被修改,则直接使用该数据库中存储的关键对象;如果发现网页已^皮修改,则重新对该网页内容进行分析以确定关键对象。 Request information such variations embodiment, the user terminal sends the identification information may include only the carrier, for example, a web page URL, in which case, the system 4 't query the URL database in the sad, and verify whether the page is modified (such information content may be provided by the vector system 5 'is obtained), if the page has not been modified, directly using the key objects stored in the database; transdermal ^ if modified pages are found, re web page content is analyzed to determine the key objects.

针对上述图4、图5、图6,下面通过图7〜图IO描述信息发布控制系统4的具体组成。 For the above-described FIG. 4, FIG. 5, FIG. 6, the following description of IO issue control system 4 through the specific composition of July to FIG. FIG. 首先,图7示出根据本发明的第一实施例的,信息发布控制系统4的结构示意图。 First, FIG. 7 shows a first embodiment of the present invention, the structure diagram of the control system information 4 of release. 在本实施例中,信息发布控制系统4包括第一获取装置41以及第一确定装置42,其中,所述第一获取装置41用于获取载体内容指示信息,其中,所述信息将被发布在所述载体上;所述第一确定装置42用于根据所述指示信息确定将发布在所述载体上的信息。 In the present embodiment, the information distribution control system 4 includes a first obtaining means 41 and the first determining means 42, wherein the first obtaining means 41 for obtaining information indicating the content of the carrier, wherein the information to be published said carrier; published 42 information for determining the information on the carrier of said first determining means according to the indication. 由于所述载体内容指示信息可以标识所述载体包括的内容,因此装置41获取该指示信息后,装置42可以根据该指示信息确定将发布在所述载体上的信息,从而使得将来发布在所述载体上的信息与载体内容相匹配。 Since the content of the carrier indication may identify the content information included in the carrier, thus indicating means 41 acquires the information, according to the indication means 42 may publish information to determine information on the carrier, so that in the future releases information carrier on the carrier to match the content. 具体地,在本实施例中,所述第一获取装置41包括第六获取装置411,其用于获取所述载体内容;相应地,所述第一确定装置42包括第五确定装置421,其用于将待发布信息中摘要信息与所述载体内容指示信息相一致的所有信息作为将发布在所述载体上的信息,即备选信息。 In particular, in the present embodiment, the first obtaining means 41 includes a sixth obtaining means 411 for obtaining the content of the carrier; Accordingly, the first determining means 42 comprises a fifth determining means 421, which message digest information with the content of the carrier used to indicate that all information be distributed as consistent with the published information on the carrier, i.e., the alternative information. 本领域技术人员理解,在本实施例 Those skilled in the art will understand that the embodiments in the present

中,所述指示信息是所述载体内容本身,所述装置421直接根据载体内容来确定备选信息,例如当所述载体是文本文件时,直接根据该文本文件的内容与上述摘要信息进行匹配选择所述备选信息,不予赘述。 , The indication information content itself is the carrier, the carrier device 421 directly from the information content to determine Alternatively, for example when the vector is a text file, directly match the contents of the text file with the digest information selecting the candidate information are not repeated.

进一步地,图8示出根据本发明的第二实施例的,图7所示第一获取装置41的一个变化例中第二获取装置412的结构示意图。 Further, FIG. 8 shows, a schematic view of the structure of the first obtaining means 412 of a variant embodiment of the apparatus 41 according to a second embodiment of obtaining a second embodiment of the present invention shown in FIG. 在本实施例中,所述第一获取装置只包括一个第二获取装置412,其用于获取所述表示所述载体内容的关键对象,针对这样的变化例上述图7所示第一确定装置包括一个第二确定装置(图8中未示出),用于根据所述表示所述载体内容的关键对象确定将发布在所述载体上的信息。 In the present embodiment, only the first obtaining means comprises a second obtaining means 412, which represents a key target for acquiring the content of the carrier of FIG. 7 first determines for such variations of the above-described apparatus of FIG. a second determining means comprises (not shown in FIG. 8), according to the vector representing the target content key determining information published on the carrier. 本领域技术人员理解,在这样的变化例中,所述指示信息是用于表示所述载体内容的关键对象。 Those skilled in the art will appreciated, such variations in the embodiment, the indication information is information representing the key for the target content of the carrier. 在本实施例中,第二获取装置412包括第三获取装置4121,其用于获取所述载体内容;以及,分析装置4122,其用于对所述载体内容进行分析,以获取所述表示所述载体内容的关键对象。 In the present embodiment, the second obtaining means 412 includes a third obtaining means 4121 for obtaining the content of the carrier; and, analyzing means 4122 for analyzing the content of the carrier, to obtain the representation of the said carrier content key objects. 具体地,本实施例对图7所示实施例进一步细化,用于克服载体内容本身包含大量信息而导致无法直接确定备选信息的情况。 Specifically, examples of the embodiment shown in FIG. 7 embodiment of the present embodiment further refinement for overcoming content of the carrier itself contains large amounts of information leading to determine directly which alternative information. 通过分析装置4122可以确定载体内容对应的关^:对象,从而明确各装置的功能并强化装置间的逻辑性。 By analyzing means 4122 may determine the content of the carrier corresponding to the OFF ^: Object to define and enhance the function of each device between the logical device. 例如当所述载体是一个网页时,该分析装置4122可以过滤掉导航区和噪音区的内容以得到主题文本区的内容,进而根据相关算法获取能够反应网页内容的关键对象。 For example when the support is a web page, the analyzer 4122 can filter out the noise content navigation region and the contents region of the subject text to obtain a zone, then obtain the key objects to the contents to the reaction according to the relevant algorithm. 具体地,装置4121可以通过来自用户终端的请求信息直接获得该载体内容,也可以通过该请求信息中包含的载体的标识信息(例如网页的URL)来通过载体内容提供系统5获取所述载体内容,在此不予赘述。 In particular, the apparatus 4121 may be obtained by requesting information from a user terminal directly to the content of the carrier, it may also comprise a carrier request message through the identification information (e.g. URL of the webpage) provided by the system 5 acquires the content of the carrier content of the carrier , not repeated herein.

更进一步地,图9示出根据本发明的第三实施例的,图8所示第一获取装置中的第二获取装置的一个变化例的结构示意图。 Further, FIG. 9 shows a third embodiment of the present invention, as shown in FIG. 8 a schematic view of a variation of the second embodiment of the apparatus of the first acquisition means acquires. 在本实施例中,所述第二获取装置412'包括第四获取装置4123,其用于从第三方系统荻取所述表示所述载体内容的关键对象。 In the present embodiment, the second obtaining means 412 'includes a fourth obtaining means 4123, for an object key from the third party system Di represents the vector fetch content. 与上述图8所示装置4121、 4122相区别的是,该两个装置实际上是由其自身获取所述关键对象,例如通过全文分析获得。 The above-described apparatus shown in FIG. 4121, 4122 8 is distinguished from the two means by itself is actually acquiring the key objects, e.g. obtained by analyzing entirety. 而优选地,在本实施例中,所述关鍵对象已经存在于所述第三方系统中,例如所述载体与针对关4走对象的搜索结果相对应。 And preferably, in the present embodiment, the key object is already present in the third-party system, for example the carrier and go off target 4 corresponding to the result of the search. 相应地,该装置4123包括第五获取装置41231,其用于根据所述载体获取所述搜索结果;以及,第三确定装置41232,其用于根据所述搜索结果确定该搜索结果对应的关键对象,并将该关键对象作为表示所述载体内容的关键对象。 Accordingly, the apparatus 4123 comprises a fifth acquiring means 41231 for obtaining the search results based on the carrier; and a third determining means 41232, which is the key for determining the object corresponding to the search results according to the search result , and the key indicates that the key object as the object carrier content. 优选地,该两个装置41231、 41232至少适用于通过第三方搜索系统(例如搜索引擎雅虎(Yahoo))到达所述栽体的情况。 Preferably, the two devices 41231, 41232 applies at least by third-party search systems (e.g., Yahoo! search engine (Yahoo)) reaching the plant body. 参考图4所示实施例,用户通过载体71输入关键对象,在本实施例中是一个关键字;然后,通过搜索引擎获得多个搜索结果N,这些搜索结果被置于载体81中;然后,用户点击多个搜索结果中的任一个最终到达载体93。 With reference to FIG. 4 embodiment, the user key input through the carrier 71 an object, in the present embodiment is a keyword; Then, a plurality of N search results by the search engine, the search results are placed in the carrier 81; then, user clicks on any of a plurality of search results to reach the final carrier 93. 相应地,第五获取装置41231根据载体93获取载体81 ,装置41232根据所述载体81最终确定载体93对应的关鍵对象,本领域技术人员可以参考图3、图4所示实施例实现该装置412',在此不予赘述。 Accordingly, the fifth acquisition means acquires 4123193 support carrier 81, which means 41232 determines the final carrier means 81 corresponding to the key objects 93, those skilled in the art may refer to FIG. 3, the embodiment according to the implementation shown in FIG. 4 support 412 ', not described herein.

再进一步地,图10示出根据本发明的第四实施例的,图9所示第二获取装置中的第四获取装置4123的一个变化例的结构示意图。 Still further, shown in FIG. 10, FIG. 9 shows a schematic view of obtaining a second modification of the fourth obtaining means 4123 according to the fourth embodiment of the apparatus of the present invention. 在本实施例中,第四获取装置4123'包括发送装置41233,其用于向第三方系统发出请求所述关键对象的请求信息;以及,第二接收装置41234,其用于接收来自所述第三方系统的包括所述关键对象的反馈信息。 In the present embodiment, the fourth obtaining means 4123 'includes a transmitting apparatus 41233, the request information for requesting the key of the object to a third party system; and, a second receiving means 41234 for receiving from the first the key object comprising the tripartite feedback system. 本领域技术人员理解,在本实施例中所述关键对象仍由第三方系统提供,其中,装置41233发出的请求信息中优选地包括所述载体的标识信息,而所述第三方系统才艮据所述标识信息可以确定与所述载体对应的所述关键对象。 Those skilled in the art will appreciate that the present embodiment provides third party system still critical objects, which means the request information sent 41233 preferably includes identification information of the carrier, while only the third party system according Gen information to determine the target key corresponding to the identification of the carrier. 该第三方系统优选地是专门用来提供所述关键对象的独立系统,例如专门收集网页信息并提取每个网页对应关键对象的服务公司,又例如任何一个搜索引擎服务公司。 The third-party system is preferably designed to separate the critical system objects, such as web pages for collecting information corresponding to each page and extracts the key object services company, and a search engine such as any service company.

在图9、图IO所示实施例的一个变化例中,所述第四获取装置包括第一接收装置(图9和图10中均未示出),其用于获取所述用户输入的关键对象。 In FIG. 9, a variant embodiment shown in FIG IO embodiment embodiment, the key means comprises a first receiving means (FIGS. 9 and 10 are not shown), the user input for obtaining the fourth acquisition object. 本领域技术人员理解,在本实施例中,所述关键对象经由用户输入,此时可以直接获取该用户输入的关键对象。 Those skilled in the art understand that in the present embodiment, the object through the user input key, the key may be acquired at this time the user input directly to the object. 以上述利用搜索引擎的应用场景为例并参考图4中的栽体92,在用户输入关键字(词)之后获得所述搜索结果网页(即载体92 ),并被要求在该载体92中根据本发明提供的控制方法显示广告信息。 In the above-described application scenario as an example use of search engines and planting body 492, obtaining the search results page (i.e., vector 92) After the user enters the keyword (s) Referring to FIG, and according to claim 92 in the support the present invention provides a control method of a display advertisement information. 载体92对应的关键对象可以被理解为上述用户输入的关键字(词),因此直接将该关键字作为与所述载体对应的关键对象,在此不予赘述。 92 corresponding to the key vector objects may be understood as a keyword (s) entered by the user described above, and therefore the object key as a key corresponding to the carrier, directly not repeated here.

参考图7,本领域技术人员理解,在该实施例中,所述第五确定装置421也可以;故理解为第四确定装置(图7中未示出)的一个具体实施例,该第四确定装置对应于所述第六获取装置,并用于根据所述载体内容确定将发布在所述载体上的信息。 Referring to Figure 7, those skilled in the art understand, in this embodiment, the fifth determining means 421 may be; it is understood to fourth determining means (not shown in FIG. 7) to a particular embodiment, the fourth sixth determining means corresponding to said obtaining means, for determining and publishing information on the carrier in accordance with the content of the carrier. 类似地,本领域技术人员也理解,所述第五确定装置421也可以^皮理解为所述第二确定装置和/或第四确定装置的一个具体实施例,在此不予赘迷。 Similarly, those skilled in the art will also appreciate that the fifth determining means 421 may be transdermal ^ is understood that the second determining means and / or the fourth determining means to a particular embodiment, this will not be redundant fan. 而在其他变化例中,所述第五确定装置也可以通过其它方式实现,例如将那些待发布信息中摘要信息与所述载体内容指示信息相匹配的所有信息作为将发布在所述载体上的信息,在这样的变化例中,并非只有与所述指示信息完全一致的待发布信息才被确定为可能发布在所述载体上的信息,那些具有一定匹配程度的信息均可能成为备选信息。 In other variations, the fifth determining means may also be achieved by other means, for example, the digest of that information content to be distributed to the carrier information indicates all match as will be published on the carrier information, such a variation in the embodiment, not only the information indicating exactly the same information to be distributed with the information was only determined on the carrier may be released, the information that matches with a certain degree of information are likely to be alternative. 例如当一个指示信息表示"诺基亚(Nokia)公司生产的移动电话"时,则只要摘要信息包含"移动电话,,的信息都可以作为备选信息,而不需要精确至诺基亚司生产的移动电话。这样的变化例并不影响本发明的实质内容。同时,本领域技术人员理解,由于所述信息的摘要信息与所述载体内容的指示信息(关键对象)具有可比较性,所以上述第一确定装置、第二确定装置、第四确定装置和/或第五确定装置可以;陂实现,例如当摘要信息为文本主题时,所述关键对象优选地是关键字(词);例如当信息是图片形式时,则所述关4定对象优选地是图片名或者该图片的文字描述或者反映该图片整体内容的缩微图片;又例如当信息是音频或是视频文件时,则所述关键对象优选地是文件名或该音频/视频的文字描述或者截取该音频/视频精彩部分的短小音频/视频文件。 For example when one indication information indicates "Nokia (Nokia) produced by the mobile phone", so long as the summary information includes "information of the mobile phone can be used as an alternative ,, the information without the need to precisely Our production Nokia mobile phone. such variations do not affect the substance of the present invention. Meanwhile, those skilled in the art understand that, since the information indicating the summary information of the information content of the carrier (key objects) with comparable properties, the said first determined It means, second determining means, fourth means for determining and / or fifth determining means; Pei implemented, for example, when the digest information when text subject, the subject is preferably a critical key (s); for example, when the information is an image when the form, the shut-4 is preferably a given object or the name of the picture image or text description reflect the overall image of microfilm image content; for example, when the information is audio and or video files, then preferably the key objects is the name of the text file or the audio / video description or intercept the audio / video highlights short audio / video files.

本领域技术人员理解,图7〜图10所示的信息发布控制系统4也可以被称为信息发布控制装置,而相应地存在一个新的信息发布控制系统,这样的新系统包括该信息发布控制装置,同时还包括其他装置(例如图5所示发布装置43),从而完整地实现向用户终端发布信息的信息发布控制系统。 Those skilled in the art understand, FIG Post July to FIG. 4, the control system 10 may also be referred to as the information distribution control apparatus, and accordingly there is a new information distribution control system, such new information distribution control system comprising means also includes other means (e.g. means 43 shown in FIG. 5 released), thereby to achieve complete release information to the terminal user distribution control system. 类似的名称并不影响本发明实际完成的功能。 Similar name does not affect the function of the present invention is actually completed.

本领域技术人员理解,在图4〜图6所示的实施例及变化例中,所述信息发布控制系统4、第三方系统3、载体内容提供系统5和/或用户终端2可以直接连接,也可以通过网络连接,只要能够实现其之间进行通信的效果就不影响本发明的实质内容。 Those skilled in the art understand, the embodiment shown in FIG. 4 ~ Fig. 6 embodiment and variations, the information distribution control system 4, the third party system 3, the carrier content providers 5 and / or user terminal 2 may be connected directly to the system, It may be connected through a network, as long as it enables communication between the effect does not affect the substance of the present invention. 例如,用户终端2可以通过无线网络(例如中国移动公司提供的移动通信网络,例如GSM网络)与所述载体内容提供系统5和/或信息发布控制系统4相连接;又例如,所述系统4可以通过互联网(Internet)与第三方系统3连接,本领域技术人员结合现有技术可以实现这些变化例,在此不予赘述。 For example, can the user terminal 2 (such as GSM networks, for example, a mobile communication network provided by China Mobile) and the carrier content providing system 5 and / or information distribution control system 4 is connected through a wireless network; another example, the system 4 may be connected through the Internet (Internet) 3 and the third-party system, those skilled in the art in conjunction with the prior art embodiments such variations may be implemented, not described herein.

进一步地,本领域技术人员理解,在上述图1~图IO所示实施例以及变化例中所涉及的信息优选地是广告信息,还可以是其它信息。 Further, those skilled in the art understand, the IO embodiment illustrated in FIG. 1 to FIG variations and information is preferably involved in the ad information may also be other information. 例如所述信息可以是与所述载体的提供者相关的信息,例如用于介绍该应用程序(例如MSN Messenger)的信息(例如显示于MSNMessenger中下半部分的广告栏中的信息)或者介绍所述应用程序开发商的相关信息等等;又例如,在另一个变化例中,所述信息可以是随机确定的信息,这并不影响本发明的实质内容,在此不予赘述。 For example, the information may be associated with the provider of the information carrier, for example, describes the application information (e.g. MSN Messenger) is used (e.g., advertisement information displayed in the lower half of the column MSNMessenger) or agencies said information related to the application developer and the like; another example, in another variation, the information may be randomly determined, this does not affect the substance of the present invention, not described herein. 类似地,所述载体也可以是多种形式的,例如优选地是网页(HTTP网页或WAP网页),也可以文本文件(例如普通的文本文件或短消息),又例如是音频文件(此时所述信息可以是插入该音频文件中的一段音频,例如电台广播中的广告)、视频文件(类似地所述信息可以是插入该视频文件中的一段完整一见频或者字幕等信息)、 一个应用程序中用于发布信息的部分(例如上述MSN Messenger中的广告栏)。 Similarly, the carrier may be in various forms, for example, preferably a web (HTTP web or WAP page), the text file may be (e.g., plain text files or SMS), but also, for example, an audio file (in this case the information may be inserted into the audio section of the audio file, such as radio ads), video files (Similarly the information may be inserted into the video period of a complete data file, or the frequency see caption information), a partial information (such as billboards above in MSN Messenger) an application for release.

本领域技术人员也理解,本发明可以应用于多种用户终端,例如移动电话、个人数字助理、笔记本计算机、台式计算机、电碎见信号接收设备、机顶盒或者黑莓。 Those skilled in the art will also appreciate that the present invention can be applied to various user terminals such as a mobile phone, a personal digital assistant, a notebook computer, a desktop computer, see the broken electrical signal receiving device, a set top box or blackberry. 根据不同的用户终端,本发明可以适当地变化,例如当所述用户终端是电视信号接收设备时,则图4〜图6中所述的网络可以是有线电视网络,这并不影响本发明的实质内容。 Depending on the user terminal, the present invention may be suitably changed, for example when the user terminal is a television signal receiving apparatus, FIG. 4 ~ 6 in the network is a cable television network map may be, this does not affect the present invention. substance.

以上对本发明的具体实施例进行了描述。 Though the specific embodiments of the invention have been described. 需要理解的是,本发明并不局限于上述特定实施方式,本领域技术人员可以在权利要求的范围内做出各种变形或修改,这并不影响本发明的实质内容。 Is to be understood that the present invention is not limited to the particular embodiments, those skilled in the art can make various changes and modifications within the scope of the appended claims, this does not affect the substance of the present invention.

Claims (21)

1.一种根据载体内容发布信息的控制方法,其中,包括如下步骤: a.获取载体内容指示信息,其中,所述信息将被发布在所述载体上; b.根据所述指示信息确定将发布在所述载体上的信息。 A distribution control method for an information carrier according to the content, comprising the steps of:.. A content acquisition instruction information carrier, wherein the information to be published on the carrier; B is determined according to the indication information Ads on the carrier.
2. 根据权利要求1所述的方法,其中,所述指示信息是用于表示所述载体内容的关4定对象,其中,所述步骤a包括如下步骤:al.获取所述表示所述载体内容的关键对象; 其中,所述步骤b包括如下步骤:-根据所述表示所述载体内容的关键对象确定将发布在所述载体上的信息。 The method according to claim 1, wherein the indication information is information for representing a given object carrier 4 off the contents, wherein said step a comprises the steps of:. Al obtaining the representation of the vector the key contents of the object; wherein said step b comprises the steps of: - a key based on said target vector representing the determined content information will be published on the carrier.
3. 根据权利要求2所述的方法,其中,所述步骤al包括如下步骤: -获取所述载体内容;-对所述载体内容进行分析,以获取所述表示所述载体内容的关键对象。 3. The method according to claim 2, wherein said step al comprises the step of: - acquiring the content of the carrier; - analyzing the content of the carrier, represents the key to obtain the target content of the carrier.
4. 根据权利要求2所述的方法,其中,所述步骤al包括如下步骤: i.从第三方系统获取所述表示所述载体内容的关键对象。 4. The method according to claim 2, wherein said step al comprises the step of:. I acquires the key objects representing the content of the carrier from a third-party system.
5. 根据权利要求4所述的方法,其中,所述关键对象经由用户输入, 其中,所述步骤i包括如下步骤:-获取所述用户输入的关键对象。 5. The method of claim 4, wherein the object through the user key input, wherein said step i comprises the steps of: - acquiring a user input of the key objects.
6. 根据权利要求4所述的方法,其中,所述载体与针对关键对象的搜索结果相对应,其中,所述步骤i包括如下步骤:-根据所述载体获取所述搜索结果;-根据所述搜索结果确定该搜索结果对应的关键对象,并将该关键对象作为表示所述载体内容的关键对象。 6. The method according to claim 4, wherein the carrier and the search results corresponding to key objects, wherein said step i comprises the steps of: - obtaining the search results based on the carrier; - in accordance with the said search result determines the object key corresponding to the search result, and the key indicates that the key object as the object carrier content.
7. 根据权利要求4所述的方法,其中,所述关键对象由第三方系统提供,其中,所述步骤i包括如下步骤:-向第三方系统发出请求所述关键对象的请求信息;-接收来自所述第三方系统的包括所述关4建对象的反馈信息。 7. The method according to claim 4, wherein the key objects provided by third party systems, wherein said step i comprises the steps of: - requesting information requesting the key object to a third party system; - receiving from the third party system comprises feedback information to build the object 4 off.
8. 根据权利要求1所述的方法,其中,所述指示信息是所述载体内容本身,其中,所述步骤a包括如下步骤:al'.获取所述载体内容;其中,所述步骤b包括如下步骤:-根据所述载体内容确定将发布在所述载体上的信息。 8. The method according to claim 1, wherein the indication information content itself is the carrier, wherein said step a comprises the steps of:. Al 'acquires the content of the carrier; wherein said step b comprises the steps of: - determining the content of the carrier according to information published on the carrier.
9. 一种根据载体内容发布信息的信息发布控制系统,其特征在于, 包括:第一获取装置,用于获取载体内容指示信息,其中,所述信息将被发布在所述载体上;以及第一确定装置,用于^^据所述指示信息确定将发布在所述栽体上的信息。 A release carrier according to the information content distribution control system information, characterized by comprising: a first acquiring means for acquiring information indicating the content of the carrier, wherein the information to be published on the carrier; and a a determining means for determining ^^ indication information according to the information published on the plant body.
10. 根据权利要求9所述的信息发布控制系统,其中,所述指示信息是用于表示所述载体内容的关键对象,其中,所述第一获取装置包括:第二获取装置,用于获取所述表示所述载体内容的关键对象; 其中,所述第一确定装置包括:第二确定装置,用于根据所述表示所述载体内容的关键对象确定将发布在所述载体上的信息。 10. The information distribution control system according to claim 9, wherein the indication information is information representing the key target for the content of the carrier, wherein the first obtaining means comprises: second acquisition means for acquiring the key objects representing the content of the carrier; wherein, said first determining means comprises: a second determining means according to the vector representing the target content key determining information published on the carrier.
11. 根据权利要求10所述的信息发布控制系统,其中,所述第二获取装置包括:第三获取装置,用于获取所述载体内容;以及分析装置,用于对所述载体内容进行分析,以获取所述表示所述载体内容的关键对象。 11. The information distribution control system according to claim 10, wherein said second acquisition means comprises: third acquisition means for acquiring the content of the carrier; and analyzing means for analyzing the content of the vector to obtain the carrier represented by the content key objects.
12. 根据权利要求10所述的信息发布控制系统,其中,所述第二获取装置包括:第四获取装置,用于从第三方系统获取所述表示所述载体内容的关键对象。 The information according to claim 10, said distribution control system, wherein said second obtaining means comprises: a fourth obtaining means, for obtaining from the third party system represents a key target of the carrier content.
13. 根据权利要求12所述的信息发布控制系统,其中,所述关键对象经由用户输入,其中,所述第四获取装置包括:第一接收装置,用于获取所述用户输入的关键对象。 The information according to claim 12, wherein the control release system, wherein the object through the user key input, wherein the fourth obtaining means comprising: a first receiving means for obtaining the target user key input.
14. 根据权利要求12所述的信息发布控制系统,其中,所述载体与针对关键对象的搜索结科目对应,其中,所述第四获取装置包括:第五获取装置,用于根据所述载体获取所述搜索结果;以及第三确定装置,用于根据所述搜索结果确定该搜索结果对应的关键对象,并将该关键对象作为表示所述载体内容的关键对象。 The information distribution control system according to claim 12, wherein said vector corresponding to the search result for the subject key object, wherein the fourth obtaining means comprises: a fifth acquiring means, according to the carrier Get the search result; and a third determining means for determining the results of the search subject key key corresponding to the search result objects, and the object as represented by the key according to the content of the carrier.
15. 根据权利要求12所述的信息发布控制系统,其中,所述关键对象由第三方系统提供,其中,所述第四获取装置包括:发送装置,用于向第三方系统发出请求所述关键对象的请求信息;以及第二接收装置,用于接收来自所述第三方系统的包括所述关键对象的反馈信息。 15. The information distribution control system according to claim 12, wherein the key objects provided by third party systems, wherein the fourth acquisition apparatus comprising: transmitting means for requesting the key to the third party system requested information object; and a second receiving means for receiving a feedback information from the key subject of the third party system.
16. 根据权利要求15所述的信息发布控制系统,其中,所述请求信息包括所述载体的标识信息,且所述第三方系统根据所述标识信息可以确定与所述载体对应的所述关4建对象。 16. The information distribution control system according to claim 15, wherein said request information includes identification information of the carrier and the third party system in accordance with the identification information to determine the carrier corresponding to OFF 4 built objects.
17. 根据权利要求9所述的信息发布控制系统,其中,所述指示信息是所述载体内容本身,其中,所述第一获取装置包括:第六获取装置,用于获取所述载体内容; 其中,所述第一确定装置包括:第四确定装置,用于根据所述载体内容确定将发布在所述载体上的4言息。 Claim 17. The information distribution control system of claim 9, wherein the indication information content itself is the carrier, wherein the first obtaining means comprises: a sixth acquiring means for acquiring the content of the carrier; wherein said first determining means comprises: a fourth determining means for determining the content of the carrier 4 to publish information on the carrier made according to.
18. 根据权利要求9至17中任一项所述的信息发布控制系统,其中,所述第一确定装置包括:第五确定装置,用于将待发布信息中摘要信息与所述载体内容指示信息相一致的所有信息作为将发布在所述栽体上的信息。 18. The information as claimed in any one of claims 9 to 17 according to a control release system, wherein said first determining means comprises: a fifth determining means for the information carrier with the summary information indicating content to be distributed All the information will be published as the consistent information on the plant body.
19. 根据权利要求2至7中任一项所述的方法和/或权利要求10至18中任一项所述的信息发布控制系统,其中,所述关4建对象包括如下对象中的任一个或任多个:-关键词; -图片;-音频文件;以及-— 见频文件。 19. The information distribution control system of any one of 10 to 18 2 to 7 The method as claimed in any one and / or the claims, wherein said shut-built objects according to claim 4 comprising any one of the following objects any one or more of: - keywords; - picture; - audio files; and - see video files.
20. 根据权利要求1至8中任一项所述的方法和/或权利要求9至19中任一项所述的信息发布控制系统,其中,所述载体包括如下对象中的任一个或任多个:-网页;-文本文件5-音频文件;--视频文件;以及-一个应用程序中用于发布信息的部分。 20. A method according to claim 1 to 8 and any one of the information distribution control system as claimed in any one of 9-19, wherein the carrier comprises any of the following objects / or or any one of claims more: - web; - 5-tone text file documents; - video files; and - an application for the partial release of information.
21. 根据权利要求1至8中任一项所述的方法和/或4又利要求9至20中任一项所述的信息发布控制系统,其中,所述信息包括如下内容中的任一项:-广告信息;-与所述载体的提供者相关的信息;以及-随^L确定的信息o 21. The method according to claim 1 to 8, and any / or claims 4 and information distribution control system 9 according to any one of claims 20, wherein said information comprises any one of the following key: - advertisement information; - associated with the provider of the information carrier; and - information determined with o ^ L
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