CN104462397A - Promotion information processing method and promotion information processing device - Google Patents

Promotion information processing method and promotion information processing device Download PDF

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CN104462397A
CN104462397A CN201410758633.9A CN201410758633A CN104462397A CN 104462397 A CN104462397 A CN 104462397A CN 201410758633 A CN201410758633 A CN 201410758633A CN 104462397 A CN104462397 A CN 104462397A
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promotion message
search results
search
information
message
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吴中坡
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Beijing Gridsum Technology Co Ltd
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Beijing Gridsum Technology Co Ltd
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/953Querying, e.g. by the use of web search engines
    • G06F16/9535Search customisation based on user profiles and personalisation
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0269Targeted advertisements based on user profile or attribute
    • G06Q30/0271Personalized advertisement

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  • Data Mining & Analysis (AREA)
  • General Engineering & Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
  • Information Retrieval, Db Structures And Fs Structures Therefor (AREA)

Abstract

The invention discloses a promotion information processing method and a promotion information processing device. The promotion information processing method includes: acquiring search results of a preset keyword searched on a search engine; filtering the search results to obtain promotion information which is in advertisement promotion on the search engine; detecting a reveal status of the promotion information, and recording reveal status information used for reflecting the reveal status of the promotion information in the search results; outputting the promotion information and the reveal status information. By the promotion information processing method and the promotion information processing device, the problem of inconvenience in analysis of the promotion information in the prior art is solved to realize convenience in analysis of the promotion information.

Description

Promotion message disposal route and device
Technical field
The present invention relates to field of information processing, in particular to a kind of promotion message disposal route and device.
Background technology
When advertiser carries out web site url popularization on the internet, usually can throw in multiple keywords of being correlated with link website to search engine.User on a search engine inputted search word time, if this search word match advertiser throw in keyword time, then can show the promotion message of the website that this advertiser will promote on the Search Results of search engine.
For throwing in the advertiser of promotion message, when needing to check the situation of some keyword on a search engine to its advertisement promotion, normally input keyword on a search engine to search for, but by checking that Search Results analyzes the concrete condition of advertisement promotion information.But inventor finds, the above-mentioned mode of checking can be shown the advertisement promotion information of throwing in and other search information unification, when this makes to check promotion message, because the impact that there are other search information causes analyzing inconvenience, impact analysis result to promotion message.
For in prior art, inconvenient problem is analyzed to promotion message, not yet propose effective solution at present.
Summary of the invention
Fundamental purpose of the present invention is to provide a kind of promotion message disposal route and device, analyzes inconvenient problem to solve to promotion message.
To achieve these goals, according to an aspect of the embodiment of the present invention, a kind of promotion message disposal route is provided.Promotion message disposal route according to the present invention comprises: obtain on a search engine to the Search Results that predetermined keyword is searched for; Filter described Search Results, be promoted information, described promotion message is the information of carrying out advertisement promotion on described search engine; That detects described promotion message represents state, and record for reflect described promotion message in described Search Results represent state represent status information; And export described promotion message and describedly represent status information.
Further, described Search Results is filtered, the information of being promoted comprises: filter described Search Results by extracting the promotion message with default mark from Search Results, wherein, described presetting is designated the mark of described search engine in described promotion message region internal labeling.
Further, that detects described promotion message represents state, and record is for reflecting that the represent status information that represent state of described promotion message in described Search Results comprises: detect described promotion message and represent position in described Search Results, and represent the positional information of position described in record; And/or, detect the search rank of described promotion message in described Search Results, and record the ranking information of described search rank.
Further, described promotion message comprises: heading message and popularization chained address, wherein, described Search Results is being filtered, after being promoted information, described promotion message disposal route also comprises: extract described heading message and described popularization chained address, export described promotion message and comprise: export described heading message and described popularization chained address.
Further, acquisition comprises the Search Results that predetermined keyword is searched on a search engine: utilize the application programming interface of described search engine to obtain on a search engine to the Search Results that predetermined keyword is searched for; Or, captured on a search engine to the Search Results that predetermined keyword is searched for by crawlers.
To achieve these goals, according to the another aspect of the embodiment of the present invention, provide a kind of promotion message treating apparatus.Promotion message treating apparatus according to the present invention comprises: acquiring unit, for obtaining on a search engine to the Search Results that predetermined keyword is searched for; Filter element, for filtering described Search Results, is promoted information, and described promotion message is the information of carrying out advertisement promotion on described search engine; Detecting unit, represents state for what detect described promotion message, and record for reflect described promotion message in described Search Results represent state represent status information; And output unit, for exporting described promotion message and describedly representing status information.
Further, described filter element comprises: filtering module, for filtering described Search Results by extracting the promotion message with default mark from Search Results, wherein, described presetting is designated the mark of described search engine in described promotion message region internal labeling.
Further, described detecting unit comprises: first detection module, represents position, and represent the positional information of position described in record for detecting described promotion message in described Search Results; And/or the second detection module, for detecting the search rank of described promotion message in described Search Results, and records the ranking information of described search rank.
Further, described promotion message comprises: heading message and popularization chained address, wherein, described promotion message treating apparatus also comprises: extraction unit, for filtering, after being promoted information described Search Results, extract described heading message and described popularization chained address, wherein, described output unit comprises: output module, for exporting described heading message and described popularization chained address.
Further, described acquiring unit comprises: the first acquisition module, obtains on a search engine to the Search Results that predetermined keyword is searched for for utilizing the application programming interface of described search engine; Or the second acquisition module, for capturing by crawlers on a search engine to the Search Results that predetermined keyword is searched for.
According to the embodiment of the present invention, by obtaining on a search engine to the Search Results that predetermined keyword is searched for, Search Results is filtered, be promoted information, that detects promotion message represents state, and record for reflect promotion message in Search Results represent state represent status information, and export and represent status information, solve in prior art and inconvenient problem is analyzed to promotion message, reach the convenient effect analyzing promotion message.
Accompanying drawing explanation
The accompanying drawing forming a application's part is used to provide a further understanding of the present invention, and schematic description and description of the present invention, for explaining the present invention, does not form inappropriate limitation of the present invention.In the accompanying drawings:
Fig. 1 is the process flow diagram of the promotion message disposal route according to the embodiment of the present invention;
Fig. 2 is the schematic diagram of a kind of static page according to the embodiment of the present invention;
Fig. 3 is the schematic diagram of a kind of optional pop-up box according to the embodiment of the present invention; And
Fig. 4 is the schematic diagram of the promotion message treating apparatus according to the embodiment of the present invention.
Embodiment
It should be noted that, when not conflicting, the embodiment in the application and the feature in embodiment can combine mutually.Below with reference to the accompanying drawings and describe the present invention in detail in conjunction with the embodiments.
The present invention program is understood better in order to make those skilled in the art person, below in conjunction with the accompanying drawing in the embodiment of the present invention, technical scheme in the embodiment of the present invention is clearly and completely described, obviously, described embodiment is only the embodiment of a part of the present invention, instead of whole embodiments.Based on the embodiment in the present invention, those of ordinary skill in the art, not making the every other embodiment obtained under creative work prerequisite, should belong to the scope of protection of the invention.
It should be noted that, term " first ", " second " etc. in instructions of the present invention and claims and above-mentioned accompanying drawing are for distinguishing similar object, and need not be used for describing specific order or precedence.Should be appreciated that the data used like this can be exchanged, in the appropriate case so that embodiments of the invention described herein.In addition, term " comprises " and " having " and their any distortion, intention is to cover not exclusive comprising, such as, contain those steps or unit that the process of series of steps or unit, method, system, product or equipment is not necessarily limited to clearly list, but can comprise clearly do not list or for intrinsic other step of these processes, method, product or equipment or unit.
Embodiments provide a kind of promotion message disposal route.
Fig. 1 is the process flow diagram of the promotion message disposal route according to the embodiment of the present invention.As shown in Figure 1, to comprise step as follows for this promotion message disposal route:
Step S102, obtains on a search engine to the Search Results that predetermined keyword is searched for.
Predetermined keyword can be one also can be multiple, and this predetermined keyword can be the keyword that advertiser throws in when throwing in and promoting link.Input this predetermined keyword on a search engine, obtain Search Results, obtain this Search Results so that filter out the promotion message in Search Results.
Preferably, the application programming interface of search engine can be utilized to obtain on a search engine to the Search Results that predetermined keyword is searched for.If search engine provides external application programming interface (ApplicationProgramming interface, referred to as API), then this PAI can be utilized to obtain Search Results.
Alternatively, if search engine does not provide above-mentioned interface, then can be captured on a search engine to the Search Results that predetermined keyword is searched for by crawlers.
Preferably, in the embodiment of the present invention, according to the parameter pre-set to obtain Search Results, such as, corresponding Search Results can be obtained according to the query context pre-set (popularization represents result number of pages on a search engine, promotes region etc.).For keyword " mobile phone ", can pre-set search region is Beijing, and the Search Results of acquisition is the 1-2 page representing result on search engine, and so, the final Search Results obtained is first two pages that represent result of Beijing area search engine.
Step S104, filters Search Results, is promoted information.Promotion message is the information of carrying out advertisement promotion on a search engine.
Promotion message can be advertisement promotion information, is the promotion message that advertiser throws on a search engine.Due to based on other search information including non-promotion message in the Search Results of predetermined keyword, such as, some forum informations, SNAPSHOT INFO, news etc., such Search Results is unfavorable for analyzing.In the embodiment of the present invention, promotion message is filtered out from the Search Results got, make only to include promotion message in the result obtained, this promotion message can be promotion message all in mentioned above searching results, also can be the promotion message of destination address, the wherein popularization link address that will inquire about for user of destination address.
Particularly, carrying out filtering to Search Results can be that the feature had according to other search information of non-promotion message is filtered out, and also can be that the characteristic filter had for promotion message goes out promotion message.
Step S106, that detects promotion message represents state, and record for reflect promotion message in Search Results represent state represent status information.
Step S108, exports promotion message and represents status information.
After being promoted information, that detects promotion message represents state, and record this this state of reflection represent status information.Such as, that detects promotion message represents position, and records this positional information; Or, detect the rank of promotion message in Search Results, the ranking of record rank.If promotion message comprises multiple, then detect the state of each promotion message, and record each promotion message represent status information, then export and above-mentionedly represent status information.Particularly, can be above-mentionedly represent status information by exporting to represent in table form, like this, user or advertiser just can analyze promotion message based on Output rusults.What the result due to output includes promotion message represents status information, and relative to Search Results on a search engine, therefore, user or advertiser more conveniently can analyze above-mentioned promotion message intuitively.
According to the embodiment of the present invention, by obtaining on a search engine to the Search Results that predetermined keyword is searched for, Search Results is filtered, be promoted information, that detects promotion message represents state, and record for reflect promotion message in Search Results represent state represent status information, and export and represent status information, solve in prior art and inconvenient problem is analyzed to promotion message, reach the convenient effect analyzing promotion message.
Preferably, Search Results is filtered, the information of being promoted comprises: filtering Search Results by extracting the promotion message with default mark from Search Results, wherein, presetting and being designated the mark of search engine in the internal labeling of promotion message region.
Because search engine is when carrying out the information popularizations such as advertisement, can adds in the region of promotion message and presetting mark, such as, " promoting link ".Like this, when filtering Search Results, the promotion message with above-mentioned default mark can be extracted based on above-mentioned mark from Search Results, thus filtering out promotion message.Because other search information categories of promotion message non-in Search Results are a lot, when carrying out feature extraction to this category information, be difficult to cover all kinds, this can make final filter result be difficult to remove other all search information.The feature had by utilizing promotion message extract promotion message relative to utilize other search information characteristic filter go out promotion message, the accuracy of filtration is high.
Further, after filtering out promotion message, the total quantity of promotion message can also be added up, and add up the number of times of link address appearance corresponding to each promotion message, so that export these statistical informations on Output rusults, facilitate customer analysis.
Preferably, that detects promotion message represents state, and record is for reflecting that the represent status information that represent state of promotion message in Search Results comprises: detect promotion message and represent position in Search Results, and record represents the positional information of position; And/or, detect the search rank of promotion message in Search Results, and the ranking information of record searching rank.
The state that represents of promotion message comprises and represents position and/or search rank, and wherein, the Search Results due to search engine comprises multiple display area, promotion message represent top, the bottom and right part etc. that position comprises Search Results.Search rank refers to the rank of promotion message in Search Results, and the rank that this rank can be promotion message in all information of promotion message and non-promotion message, also can refer to the rank in promotion message.
Preferably, promotion message comprises: heading message and popularization chained address, and wherein, filtering Search Results, after being promoted information, method also comprises: extract heading message and promote chained address.Output promotion message comprises: output header information and popularization chained address.
Preferably, the embodiment of the present invention, when getting Search Results, also obtains the static page of Search Results, and on Output rusults, generate the hyperlink key of this static page, can be connected to this static page by this hyperlink key.Further, after getting static page in the present embodiment, shielding static page spreads the hyperlink of colored Miss, when after user's clickable hyperlinks key, eject static page, if user clicks the hyperlink on this static page, then can eject prompting frame, prompting user cannot link.
Promotion message disposal route due to the embodiment of the present invention is mainly used in the analysis to promotion message, and therefore, the promotion message disposal route of the embodiment of the present invention can realize in conjunction with the function of such as Excel table.
An application scenarios below in conjunction with the embodiment of the present invention is next, and present invention is described, and wherein, search engine is for Baidu's search engine.The method comprises:
Step S1, input handset keyword in Excel, arranges query context (popularization represents which page of result in Baidu, promotes region).
Step S2, utilizes the API of search engine or crawlers to capture the Search Results of keyword.
Step S3, is saved in the Search Results captured on home server, and processes Search Results, the information that inquiry promotion message is relevant
Step S4, exports displaying in table form Query Result, provides hyperlink preview function.Wherein, Query Result is as shown in table 1:
Table 1
In table 1, advertisement sum represents the quantity of all advertisement promotion information in the hunting zone that arranged by previous step in a search engine, and rank refers to that namely title or display URL promote the rank of promotion message corresponding to chained address.Clicking " preview " in Query Result, real Baidu Extended Results can be checked, as clicked " preview " of the first row in Query Result, Extended Results and the static page of " mobile phone " can be seen, as shown in Figure 2.
Click the hyperlink in static page, can not redirect be carried out, and play frame prompting, as shown in Figure 3.
The statistics number of times that each promotion message occurs can also be provided, as shown in table 2:
Table 2
The embodiment of the present invention additionally provides a kind of promotion message treating apparatus.This device can realize its function by computer equipment.It should be noted that, the promotion message treating apparatus of the embodiment of the present invention may be used for performing the promotion message disposal route that the embodiment of the present invention provides, and the promotion message treating apparatus that the promotion message disposal route of the embodiment of the present invention also can be provided by the embodiment of the present invention performs.
Fig. 4 is the schematic diagram of the promotion message treating apparatus according to the embodiment of the present invention.As shown in Figure 4, this promotion message treating apparatus comprises: acquiring unit 10, filter element 20, detecting unit 30 and output unit 40.
Acquiring unit 10 is for obtaining on a search engine to the Search Results that predetermined keyword is searched for.
Predetermined keyword can be one also can be multiple, and this predetermined keyword can be the keyword that advertiser throws in when throwing in and promoting link.Input this predetermined keyword on a search engine, obtain Search Results, obtain this Search Results so that filter out the promotion message in Search Results.
Preferably, acquiring unit comprises: the first acquisition module, obtains on a search engine to the Search Results that predetermined keyword is searched for for utilizing the application programming interface of search engine; Or the second acquisition module, for capturing by crawlers on a search engine to the Search Results that predetermined keyword is searched for.
If search engine provides external application programming interface (Application Programminginterface, referred to as API), then the application programming interface of search engine can be utilized to obtain on a search engine to the Search Results that predetermined keyword is searched for.
If search engine does not provide above-mentioned interface, then can be captured on a search engine to the Search Results that predetermined keyword is searched for by crawlers.
Preferably, in the embodiment of the present invention, according to the parameter pre-set to obtain Search Results, such as, corresponding Search Results can be obtained according to the query context pre-set (popularization represents result number of pages on a search engine, promotes region etc.).For keyword " mobile phone ", can pre-set search region is Beijing, and the Search Results of acquisition is the 1-2 page representing result on search engine, and so, the final Search Results obtained is first two pages that represent result of Beijing area search engine.
Filter element 20, for filtering Search Results, is promoted information, and promotion message is the information of carrying out advertisement promotion on a search engine.
Promotion message can be advertisement promotion information, is the promotion message that advertiser throws on a search engine.Due to based on other search information including non-promotion message in the Search Results of predetermined keyword, such as, some forum informations, SNAPSHOT INFO, news etc., such Search Results is unfavorable for analyzing.In the embodiment of the present invention, promotion message is filtered out from the Search Results got, make only to include promotion message in the result obtained, this promotion message can be promotion message all in mentioned above searching results, also can be the promotion message of destination address, the wherein popularization link address that will inquire about for user of destination address.
Particularly, carrying out filtering to Search Results can be that the feature had according to other search information of non-promotion message is filtered out, and also can be that the characteristic filter had for promotion message goes out promotion message.
Detecting unit 30 represents state for what detect promotion message, and record for reflect promotion message in Search Results represent state represent status information.
Output unit 40 is for exporting promotion message and representing status information.
After being promoted information, that detects promotion message represents state, and record this this state of reflection represent status information.Such as, that detects promotion message represents position, and records this positional information; Or, detect the rank of promotion message in Search Results, the ranking of record rank.If promotion message comprises multiple, then detect the state of each promotion message, and record each promotion message represent status information, then export and above-mentionedly represent status information.Particularly, can be above-mentionedly represent status information by exporting to represent in table form, like this, user or advertiser just can analyze promotion message based on Output rusults.What the result due to output includes promotion message represents status information, and relative to Search Results on a search engine, therefore, user or advertiser more conveniently can analyze above-mentioned promotion message intuitively.
According to the embodiment of the present invention, by obtaining on a search engine to the Search Results that predetermined keyword is searched for, Search Results is filtered, be promoted information, that detects promotion message represents state, and record for reflect promotion message in Search Results represent state represent status information, and export and represent status information, solve in prior art and inconvenient problem is analyzed to promotion message, reach the convenient effect analyzing promotion message.
Preferably, filter element comprises: filtering module, for filtering Search Results by extracting the promotion message with default mark from Search Results, wherein, presetting and being designated the mark of search engine in the internal labeling of promotion message region.
Because search engine is when carrying out the information popularizations such as advertisement, can adds in the region of promotion message and presetting mark, such as, " promoting link ".Like this, when filtering Search Results, the promotion message with above-mentioned default mark can be extracted based on above-mentioned mark from Search Results, thus filtering out promotion message.Because other search information categories of promotion message non-in Search Results are a lot, when carrying out feature extraction to this category information, be difficult to cover all kinds, this can make final filter result be difficult to remove other all search information.The feature had by utilizing promotion message extract promotion message relative to utilize other search information characteristic filter go out promotion message, the accuracy of filtration is high.
Further, after filtering out promotion message, the total quantity of promotion message can also be added up, and add up the number of times of link address appearance corresponding to each promotion message, so that export these statistical informations on Output rusults, facilitate customer analysis.
Preferably, detecting unit comprises: first detection module, represent position, and record represents the positional information of position for detecting promotion message in Search Results; And/or, the second detection module, for detecting the search rank of promotion message in Search Results, and the ranking information of record searching rank.
The state that represents of promotion message comprises and represents position and/or search rank, and wherein, the Search Results due to search engine comprises multiple display area, promotion message represent top, the bottom and right part etc. that position comprises Search Results.Search rank refers to the rank of promotion message in Search Results, and the rank that this rank can be promotion message in all information of promotion message and non-promotion message, also can refer to the rank in promotion message.
Preferably, promotion message comprises: heading message and popularization chained address, wherein, promotion message treating apparatus also comprises: extraction unit, for filtering Search Results, after being promoted information, extract heading message and promote chained address, wherein, output unit comprises: output module, for output header information and popularization chained address.
It should be noted that, for aforesaid each embodiment of the method, in order to simple description, therefore it is all expressed as a series of combination of actions, but those skilled in the art should know, the present invention is not by the restriction of described sequence of movement, because according to the present invention, some step can adopt other orders or carry out simultaneously.Secondly, those skilled in the art also should know, the embodiment described in instructions all belongs to preferred embodiment, and involved action and module might not be that the present invention is necessary.
In the above-described embodiments, the description of each embodiment is all emphasized particularly on different fields, in certain embodiment, there is no the part described in detail, can see the associated description of other embodiments.
In several embodiments that the application provides, should be understood that, disclosed device, the mode by other realizes.Such as, device embodiment described above is only schematic, the such as division of described unit, be only a kind of logic function to divide, actual can have other dividing mode when realizing, such as multiple unit or assembly can in conjunction with or another system can be integrated into, or some features can be ignored, or do not perform.Another point, shown or discussed coupling each other or direct-coupling or communication connection can be by some interfaces, and the indirect coupling of device or unit or communication connection can be electrical or other form.
The described unit illustrated as separating component or can may not be and physically separates, and the parts as unit display can be or may not be physical location, namely can be positioned at a place, or also can be distributed in multiple network element.Some or all of unit wherein can be selected according to the actual needs to realize the object of the present embodiment scheme.
In addition, each functional unit in each embodiment of the present invention can be integrated in a processing unit, also can be that the independent physics of unit exists, also can two or more unit in a unit integrated.Above-mentioned integrated unit both can adopt the form of hardware to realize, and the form of SFU software functional unit also can be adopted to realize.
If described integrated unit using the form of SFU software functional unit realize and as independently production marketing or use time, can be stored in a computer read/write memory medium.Based on such understanding, the part that technical scheme of the present invention contributes to prior art in essence in other words or all or part of of this technical scheme can embody with the form of software product, this computer software product is stored in a storage medium, comprises all or part of step of some instructions in order to make a computer equipment (can be personal computer, mobile terminal, server or the network equipment etc.) perform method described in each embodiment of the present invention.And aforesaid storage medium comprises: USB flash disk, ROM (read-only memory) (ROM, Read-Only Memory), random access memory (RAM, Random Access Memory), portable hard drive, magnetic disc or CD etc. various can be program code stored medium.
The foregoing is only the preferred embodiments of the present invention, be not limited to the present invention, for a person skilled in the art, the present invention can have various modifications and variations.Within the spirit and principles in the present invention all, any amendment done, equivalent replacement, improvement etc., all should be included within protection scope of the present invention.

Claims (10)

1. a promotion message disposal route, is characterized in that, comprising:
Obtain on a search engine to the Search Results that predetermined keyword is searched for;
Filter described Search Results, be promoted information, described promotion message is the information of carrying out advertisement promotion on described search engine;
That detects described promotion message represents state, and record for reflect described promotion message in described Search Results represent state represent status information; And
Export described promotion message and describedly represent status information.
2. promotion message disposal route according to claim 1, is characterized in that, filter described Search Results, the information of being promoted comprises:
Filter described Search Results by extracting the promotion message with default mark from Search Results, wherein, described presetting is designated the mark of described search engine in described promotion message region internal labeling.
3. promotion message disposal route according to claim 1, is characterized in that, that detects described promotion message represents state, and record is for reflecting that the represent status information that represent state of described promotion message in described Search Results comprises:
Detect described promotion message and represent position in described Search Results, and represent the positional information of position described in record; And/or
Detect the search rank of described promotion message in described Search Results, and record the ranking information of described search rank.
4. promotion message disposal route according to claim 1, is characterized in that, described promotion message comprises: heading message and popularization chained address, wherein,
Filtering described Search Results, after being promoted information, described promotion message disposal route also comprises: extract described heading message and described popularization chained address,
Export described promotion message to comprise: export described heading message and described popularization chained address.
5. promotion message disposal route according to claim 1, is characterized in that, obtains and comprises the Search Results that predetermined keyword is searched on a search engine:
The application programming interface of described search engine is utilized to obtain on a search engine to the Search Results that predetermined keyword is searched for; Or
Captured on a search engine to the Search Results that predetermined keyword is searched for by crawlers.
6. a promotion message treating apparatus, is characterized in that, comprising:
Acquiring unit, for obtaining on a search engine to the Search Results that predetermined keyword is searched for;
Filter element, for filtering described Search Results, is promoted information, and described promotion message is the information of carrying out advertisement promotion on described search engine;
Detecting unit, represents state for what detect described promotion message, and record for reflect described promotion message in described Search Results represent state represent status information; And
Output unit, for exporting described promotion message and describedly representing status information.
7. promotion message treating apparatus according to claim 6, is characterized in that, described filter element comprises:
Filtering module, for filtering described Search Results by extracting the promotion message with default mark from Search Results, wherein, described presetting is designated the mark of described search engine in described promotion message region internal labeling.
8. promotion message treating apparatus according to claim 6, is characterized in that, described detecting unit comprises:
First detection module, represents position for detecting described promotion message, and represents the positional information of position described in record in described Search Results; And/or
Second detection module, for detecting the search rank of described promotion message in described Search Results, and records the ranking information of described search rank.
9. promotion message treating apparatus according to claim 6, is characterized in that, described promotion message comprises: heading message and popularization chained address, and wherein, described promotion message treating apparatus also comprises:
Extraction unit, for filtering described Search Results, after being promoted information, extracts described heading message and described popularization chained address,
Wherein, described output unit comprises: output module, for exporting described heading message and described popularization chained address.
10. promotion message treating apparatus according to claim 6, is characterized in that, described acquiring unit comprises:
First acquisition module, obtains on a search engine to the Search Results that predetermined keyword is searched for for utilizing the application programming interface of described search engine; Or
Second acquisition module, for capturing by crawlers on a search engine to the Search Results that predetermined keyword is searched for.
CN201410758633.9A 2014-12-10 2014-12-10 Promotion information processing method and promotion information processing device Pending CN104462397A (en)

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Cited By (11)

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CN104750823A (en) * 2015-03-31 2015-07-01 北京百度网讯科技有限公司 Popularization condition data search method and device
CN106055567A (en) * 2015-04-09 2016-10-26 谷歌公司 Providing app store search results
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CN104915439A (en) * 2015-06-25 2015-09-16 百度在线网络技术(北京)有限公司 Search result pushing method and device
CN106557473A (en) * 2015-09-24 2017-04-05 北京国双科技有限公司 The method and apparatus for generating path
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CN105243133A (en) * 2015-09-30 2016-01-13 北京奇虎科技有限公司 Searching record display method and electronic device
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CN106844382A (en) * 2015-12-04 2017-06-13 北京国双科技有限公司 The processing method and processing device of negative keyword
CN106294719A (en) * 2016-08-08 2017-01-04 百度在线网络技术(北京)有限公司 Information display method and device
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CN107038608A (en) * 2017-04-21 2017-08-11 北京恒冠网络数据处理有限公司 A kind of big data analysis system
CN113495655A (en) * 2020-04-08 2021-10-12 聚好看科技股份有限公司 Control display method and display device

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